Membership And Repeat SalesExpansion of the 'Five Star' membership combined with a recurring device upgrade cycle supports repeat purchases and enhances customer engagement, reinforcing analyst positive views.
Refurbishment OperationsRouting traded devices into musicMagpie's refurbishment operations increases capacity to resell refurbished devices and strengthens AO's circular business credentials.
Retail PartnershipsPartnership with Timpsons expands on-the-spot cash trade-in availability across a wide physical store network, increasing customer access to AO's trade-in service and potential device inflows.