Jefferies analyst Andrew Wade reiterated a Buy rating on AO World today and set a price target of p150.00.
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Andrew Wade has given his Buy rating due to a combination of factors including AO World’s robust trading performance and strategic initiatives. The company has demonstrated continued double-digit growth in its core B2C revenues, which increased by 11%. This growth has allowed AO World to upgrade its mid-point FY26 adjusted profit before tax guidance by 6%.
Furthermore, AO World’s strong cash generation and trading momentum have enabled the company to announce its first share buyback program, valued at £10 million. By re-establishing a profitable base and leveraging its scale and customer relationships, AO World is positioned to deliver a premium growth profile, reinforcing the Buy recommendation.
According to TipRanks, Wade is a 3-star analyst with an average return of 3.4% and a 51.83% success rate. Wade covers the Consumer Cyclical sector, focusing on stocks such as Greggs plc, THG, and Frasers Group.

