Andrew Wade, an analyst from Jefferies, reiterated the Buy rating on AO World. The associated price target was raised to p155.00.
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Andrew Wade has given his Buy rating due to a combination of factors including AO World’s impressive financial performance and strategic developments. The company reported a robust first half with a 12% increase in B2C Retail revenue, which aligns with previous guidance and demonstrates strong momentum from the previous fiscal year.
Additionally, Wade highlights the company’s ongoing upgrade cycle and the growth of its Membership ecosystem as key drivers for future expansion. These elements, combined with the upward revision of the FY26 profit before tax estimate by 6% to £50 million, suggest significant potential for share price appreciation, justifying the Buy recommendation.
According to TipRanks, Wade is a 3-star analyst with an average return of 4.1% and a 51.46% success rate. Wade covers the Consumer Cyclical sector, focusing on stocks such as Pets at Home, THG, and DFS Furniture.

