Sosandar PLC (SOS) AI Stock Analysis

• Market Cap: £17.55M
• Dividend Yield: N/A
• Average Volume (3M): 1.47M
• Price to Earnings (P/E): ―
• Beta (1Y): 0.89
• Revenue Growth: -1.65%
• EPS Growth: -454.55%
• Country: US
• Employees: 103
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): >-0.01
• Shares Outstanding: 234,036,510
• 10 Day Avg. Volume: 1,295,882
• 30 Day Avg. Volume: 1,472,089
• PEG Ratio: -1.20
• Price to Book (P/B): 1.07
• Price to Sales (P/S): 0.52
• P/FCF Ratio: -24.57
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 60 Neutral
• Price Target: 8.50p ▲(6.25% Upside)

Sosandar PLC's stock score is driven by positive technical indicators and encouraging corporate events, despite financial and valuation challenges. The company's strategic initiatives and insider confidence provide a positive outlook, but profitability and cash flow issues remain significant concerns.

Positive Factors

High gross profit margin

A sustained gross margin above 60% indicates durable unit economics and effective product cost control. This provides structural capacity to invest in marketing, technology and customer acquisition while absorbing promotional activity, supporting long-term margin resilience if revenues stabilize.

Conservative leverage

A low debt-to-equity ratio signals a conservative capital structure that reduces refinancing and interest-rate risk. This balance sheet durability gives management optionality to fund growth or weather demand volatility without heavy debt servicing constraints over the coming months.

Direct-to-consumer model and strategic moves

Owning the customer relationship via DTC e‑commerce supports higher margins, recurring purchases and first-party data advantages versus wholesale. Strategic partnerships and insider buying signal management alignment and can extend distribution and brand reach over the medium term.

Negative Factors

Declining revenue trend

Persistent year-on-year revenue contraction undermines scale economics and increases per-unit marketing and fulfilment costs. Continued top-line decline hampers the company's ability to leverage its gross margin into sustained operating profitability and limits long-term reinvestment capacity.

Severe cash flow weakness

Very negative FCF growth and poor cash conversion from earnings indicate structural cash-generation problems. This reduces financial flexibility to fund inventories, marketing and platform investment without external financing, increasing funding risk over the next several quarters.

Profitability and return deficiencies

Negative margins and ROE show the business currently fails to generate shareholder returns after operating costs. Even with high gross margins, low EBIT and net losses imply limited free cash and pressure to improve operating efficiency or grow revenue to achieve sustainable, positive returns.

Sosandar PLC Business Overview & Revenue Model

Company Description

Sosandar Plc manufactures and distributes clothing products through internet and mail order primarily in the United Kingdom. It offers dresses, denim dresses, tops, loungewear and pyjamas, jeans and jeggings, trousers and leggings, skirts, playsuits and jumpsuits, jackets and coats, knitwear, leather, active wear, and swimwear; footwear comprising flats, heels, and boots; home and gifts products; gift cards; and accessories, including bags and belts, jewellery, hats, face coverings, sunglasses, shapewear and hosiery, and scarves and gloves for women. The company is based in Wilmslow, the United Kingdom.

How the Company Makes Money

Sosandar generates revenue primarily through online sales of its clothing and accessory products. The company's revenue model is based on direct-to-consumer online retail, allowing it to sell directly through its website and other online platforms. Key revenue streams include sales from seasonal collections and limited-edition items, as well as repeat purchases from loyal customers. The company also engages in strategic partnerships and collaborations to enhance its brand visibility and reach, contributing to its earnings. Additionally, Sosandar invests in digital marketing and social media campaigns to attract new customers and drive traffic to its website, further supporting its revenue generation efforts.

Sosandar PLC Financial Statement Overview

Summary

Sosandar PLC faces financial challenges with declining revenue growth and profitability issues, despite a strong gross profit margin. The balance sheet is stable with low leverage, but cash flow issues are significant, highlighting the need for improved cash management.

Income Statement

Sosandar PLC's income statement reveals a challenging financial position with declining revenue growth of -7.86% in the latest year, following a previous year of modest growth. The company struggles with profitability, evidenced by a negative net profit margin of -1.47% and a small EBIT margin of 0.18%. However, the gross profit margin remains relatively strong at 62.12%, indicating effective cost management at the production level.

Balance Sheet

The balance sheet shows a stable financial structure with a low debt-to-equity ratio of 0.22, suggesting conservative leverage. However, the return on equity is negative at -3.03%, reflecting challenges in generating returns for shareholders. The equity ratio stands at a healthy level, indicating a solid equity base relative to total assets.

Cash Flow

Cash flow analysis highlights significant issues, with a free cash flow growth rate of -372.82%, indicating substantial cash outflows. The operating cash flow to net income ratio is low at 0.24, suggesting inefficiencies in converting income into cash. The free cash flow to net income ratio is negative, further emphasizing cash flow challenges.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	39.63M	37.13M	46.28M	42.45M	29.46M	12.16M
Gross Profit	24.62M	23.07M	26.65M	23.84M	16.50M	5.84M
EBITDA	887.00K	869.00K	20.00K	1.87M	-229.00K	-2.92M
Net Income	-975.00K	-544.00K	-423.00K	1.88M	-142.00K	-2.97M
Balance Sheet
Total Assets	28.11M	28.96M	23.91M	27.35M	17.71M	7.88M
Cash, Cash Equivalents and Short-Term Investments	7.75M	7.28M	8.31M	10.58M	7.05M	3.93M
Total Debt	3.62M	3.93M	622.00K	630.00K	327.00K	49.00K
Total Liabilities	11.14M	11.03M	5.70M	8.98M	7.09M	2.90M
Stockholders Equity	16.98M	17.93M	18.21M	18.37M	10.62M	4.98M
Cash Flow
Free Cash Flow	1.75M	-783.00K	-2.09M	-1.91M	-2.33M	-1.32M
Operating Cash Flow	2.90M	1.82M	-1.55M	-1.51M	-2.28M	-1.27M
Investing Cash Flow	-1.57M	-2.60M	-539.00K	-400.00K	-58.00K	-51.00K
Financing Cash Flow	-525.00K	-245.00K	-172.00K	5.44M	5.46M	-82.00K

Sosandar PLC Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 8.00
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SOS, the sentiment is Positive. The current price of 8 is above the 20-day moving average (MA) of 7.64, above the 50-day MA of 7.18, and above the 200-day MA of 6.79, indicating a neutral trend. The MACD of 0.06 indicates Positive momentum. The RSI at 50.67 is Neutral, neither overbought nor oversold. The STOCH value of 53.29 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:SOS.

Sosandar PLC Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
ANG	64 Neutral	£39.43M	21.51	4.56%	―	17.79%	18.96%
AO	63 Neutral	£597.11M	51.71	7.52%	―	13.21%	-54.35%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
SOS	60 Neutral	£17.55M	-19.23	-5.63%	―	-1.65%	-454.55%
THG	60 Neutral	£713.90M	-4.20	-18.75%	―	-20.36%	44.33%
ASC	59 Neutral	£352.95M	-1.24	-81.34%	―	-14.89%	12.08%
DEBS	46 Neutral	£271.67M	-1.48	-172.24%	―	-65.42%	27.73%

Sosandar PLC Corporate Events

Sosandar Buys Back 1 Million Shares, Updates Voting Rights Count

Sosandar plc has repurchased 1,000,000 of its own ordinary shares at 7.50p per share, equal to around 0.4% of its issued share capital, under an existing shareholder authority, and will hold the stock in treasury. Following this transaction, Sosandar’s issued share capital stands at 248,226,513 ordinary shares, of which 15,790,000 are held in treasury, leaving 232,436,513 shares carrying voting rights, a key reference figure for investors monitoring disclosure thresholds under UK market transparency rules.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £8.00 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Sosandar Appoints Interim Audit Committee Chair as Lesley Watt Steps Down

Sosandar plc has announced a board change, with Independent Non-Executive Director and Audit Committee Chair Lesley Watt set to step down from the board on 28 January to concentrate on other commitments. Existing Non-Executive Director Adam Reynolds will assume the role of Interim Chair of the Audit Committee, a move that maintains continuity in the company’s governance structure while Sosandar’s leadership thanked Watt for her contribution and oversight of the audit process.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £8.00 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Sosandar Buys Back 600,000 Shares, Updates Voting Rights Total

Sosandar plc, the AIM-listed UK womenswear brand, has repurchased 600,000 of its own ordinary shares at 7.75p each under an existing shareholder authority, representing around 0.2% of its issued share capital, and will hold these shares in treasury. Following the transaction, Sosandar’s total issued share capital remains 248,226,513 ordinary shares, of which 14,790,000 are held in treasury, leaving 233,436,513 shares carrying voting rights – a figure the company highlighted as the new reference point for investors’ disclosure obligations under FCA transparency rules.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £8.00 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Sosandar Buys Back 2 Million Shares for Treasury, Updates Voting Rights

Sosandar plc has repurchased 2,000,000 of its own ordinary shares at 7.5p per share, equivalent to approximately 0.8% of its issued share capital, under an existing shareholder authority, and will hold the shares in treasury rather than cancel them. Following this transaction, Sosandar’s total issued share capital remains 248,226,513 ordinary shares, of which 14,190,000 are held in treasury, leaving 234,036,513 shares carrying voting rights, a figure that investors will use for regulatory disclosure thresholds and monitoring their ownership stakes.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £7.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Sosandar lifts Q3 revenue and margins as own-site sales surge

Sosandar reported a strong third quarter to 31 December 2025, with revenue rising 10% year-on-year to £13.4m, underpinned by a 27% increase in sales through its own website, which management describes as the cornerstone of the brand. Improved site traffic, conversion and order volumes from both new and existing customers helped lift gross margin to 66.0% from 64.7%, while net cash increased to £9.7m even after returning £0.8m to shareholders via share buybacks, leaving the company trading in line with full-year expectations for modest profitability and continued cash-generative growth. Although Marks & Spencer, one of Sosandar’s key partners, is still operating with lower stock levels following a cyber incident, these are expected to normalise by spring 2026, and store sales remain ahead of last year, supporting management’s view that the foundations are in place for sustained profitable expansion.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £7.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Sosandar Buys Back 4.19 Million Shares for Treasury, Updates Voting Rights Total

Sosandar plc has repurchased 4.19 million of its own ordinary shares at 8.0p per share, equivalent to around 1.7% of its issued share capital, with the acquired stock to be held in treasury. Following this transaction, the company’s total issued share capital remains 248,226,513 shares, of which 12,190,000 are now held in treasury, leaving 236,036,513 shares carrying voting rights, a key reference figure for investors monitoring their disclosure obligations under UK transparency rules.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £7.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Sosandar Buys Back 3 Million Shares, Updates Voting Rights Count

Sosandar plc has repurchased 3 million of its own ordinary shares at 7.5p per share, equivalent to about 1.2% of its issued share capital, under the authority granted at the September 2025 AGM, and will hold these shares in treasury rather than cancelling them. Following this transaction, Sosandar’s total issued share capital remains 248,226,513 ordinary shares, of which 8,000,000 are held in treasury, leaving 240,226,513 shares carrying voting rights, a key reference figure for shareholders monitoring disclosure thresholds under the FCA’s transparency rules.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £7.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Sosandar Revamps Executive Share Incentive Scheme

Sosandar PLC has restructured its executive share incentive scheme to better align with current market conditions and retain senior management talent. The restructuring involves adjustments to share option allocations for the Senior Management Team and Co-CEOs, including issuing new options and applying revised performance criteria. This move ensures leadership incentives align with shareholder interests while aiming to mitigate dilution impacts through the use of treasury shares. Institutional shareholders were consulted on these changes.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £7.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Sosandar PLC Reports Strong Revenue Growth and Strategic Progress in H1 FY26

Sosandar PLC reported a 15% year-on-year revenue growth to £18.7 million for the first half of FY26, driven by a 28% increase in own site revenue and a strong gross margin of 62.2%. Despite a pre-tax loss of £1.1 million, the company remains on track with full-year expectations, bolstered by robust trading through its own website and third-party partners. The launch of a licensed homeware range with NEXT and the recovery of trading with M&S post-cyber incident are notable highlights. The company also reported a strong cash position, and its strategic focus on sustainable growth is evident through increased site traffic, improved conversion rates, and new store openings.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £6.00 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Sosandar to Announce Half-Year Results and Host Investor Presentation

Sosandar plc announced it will release its financial results for the six months ending September 30, 2025, on November 25, 2025. The company will also host a virtual presentation and Q&A session for retail investors on the same day. This announcement is part of Sosandar’s strategy to maintain transparency with stakeholders and potentially strengthen its market position by engaging directly with investors.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £7.00 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.