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Sosandar PLC (GB:SOS)
LSE:SOS
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Sosandar PLC (SOS) AI Stock Analysis

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GB:SOS

Sosandar PLC

(LSE:SOS)

Rating:42Neutral
Price Target:
5.50p
▲(0.00% Upside)
Sosandar PLC's overall stock score is primarily impacted by its weak financial performance and bearish technical indicators. The company's negative profitability and cash flow issues are significant concerns, compounded by a challenging valuation with a negative P/E ratio. Technical analysis indicates a strong bearish trend, further weighing on the stock's outlook.

Sosandar PLC (SOS) vs. iShares MSCI United Kingdom ETF (EWC)

Sosandar PLC Business Overview & Revenue Model

Company DescriptionSosandar Plc manufactures and distributes clothing products through internet and mail order primarily in the United Kingdom. It offers dresses, denim dresses, tops, loungewear and pyjamas, jeans and jeggings, trousers and leggings, skirts, playsuits and jumpsuits, jackets and coats, knitwear, leather, active wear, and swimwear; footwear comprising flats, heels, and boots; home and gifts products; gift cards; and accessories, including bags and belts, jewellery, hats, face coverings, sunglasses, shapewear and hosiery, and scarves and gloves for women. The company is based in Wilmslow, the United Kingdom.
How the Company Makes MoneySosandar generates revenue primarily through its e-commerce platform, where customers purchase its clothing and accessories directly. The company's revenue model is predominantly based on online sales, which include a wide range of products such as dresses, tops, trousers, and outerwear. Key revenue streams include direct-to-consumer sales via its website and potential collaborations with other retailers or platforms for wider distribution. Sosandar has also focused on building a strong brand presence through social media marketing and influencer partnerships, which help drive traffic to its online store. Seasonal promotions, loyalty programs, and targeted marketing campaigns are additional strategies employed to enhance customer retention and increase sales volume.

Sosandar PLC Financial Statement Overview

Summary
Sosandar PLC faces financial challenges with declining revenue and profitability, despite a strong gross profit margin. The balance sheet is stable with low leverage, but cash flow issues are significant, highlighting the need for improved cash management.
Income Statement
45
Neutral
Sosandar PLC's income statement reveals a challenging financial position with declining revenue growth of -7.86% in the latest year, following a previous year of modest growth. The company struggles with profitability, evidenced by a negative net profit margin of -1.47% and a small EBIT margin of 0.18%. However, the gross profit margin remains relatively strong at 62.12%, indicating effective cost management at the production level.
Balance Sheet
55
Neutral
The balance sheet shows a stable financial structure with a low debt-to-equity ratio of 0.22, suggesting conservative leverage. However, the return on equity is negative at -3.03%, reflecting challenges in generating returns for shareholders. The equity ratio stands at a healthy level, indicating a solid equity base relative to total assets.
Cash Flow
40
Negative
Cash flow analysis highlights significant issues, with a free cash flow growth rate of -372.82%, indicating substantial cash outflows. The operating cash flow to net income ratio is low at 0.24, suggesting inefficiencies in converting income into cash. The free cash flow to net income ratio is negative, further emphasizing cash flow challenges.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue37.13M37.13M46.28M42.45M29.46M12.16M
Gross Profit23.07M23.07M26.65M23.84M16.50M5.84M
EBITDA869.00K869.00K20.00K1.87M-229.00K-2.92M
Net Income-544.00K-544.00K-423.00K1.88M-142.00K-2.97M
Balance Sheet
Total Assets28.96M28.96M23.91M27.35M17.71M7.88M
Cash, Cash Equivalents and Short-Term Investments7.28M7.28M8.31M10.58M7.05M3.93M
Total Debt3.93M3.93M622.00K630.00K327.00K49.00K
Total Liabilities11.03M11.03M5.70M8.98M7.09M2.90M
Stockholders Equity17.93M17.93M18.21M18.37M10.62M4.98M
Cash Flow
Free Cash Flow-251.00K-783.00K-2.09M-1.91M-2.33M-1.32M
Operating Cash Flow1.93M1.82M-1.55M-1.51M-2.28M-1.27M
Investing Cash Flow-2.60M-2.60M-539.00K-400.00K-58.00K-51.00K
Financing Cash Flow-354.00K-245.00K-172.00K5.44M5.46M-82.00K

Sosandar PLC Technical Analysis

Technical Analysis Sentiment
Negative
Last Price5.50
Price Trends
50DMA
6.86
Negative
100DMA
7.20
Negative
200DMA
7.41
Negative
Market Momentum
MACD
-0.43
Negative
RSI
40.79
Neutral
STOCH
42.31
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SOS, the sentiment is Negative. The current price of 5.5 is below the 20-day moving average (MA) of 5.55, below the 50-day MA of 6.86, and below the 200-day MA of 7.41, indicating a bearish trend. The MACD of -0.43 indicates Negative momentum. The RSI at 40.79 is Neutral, neither overbought nor oversold. The STOCH value of 42.31 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:SOS.

Sosandar PLC Peers Comparison

Overall Rating
UnderperformOutperform
Sector (57)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
£32.86M26.093.66%11.86%16.46%
62
Neutral
£53.07M63.732.14%1.62%28.06%
57
Neutral
HK$25.94B4.53-4.73%5.53%-0.79%-51.25%
55
Neutral
£508.62M48.806.87%9.45%-57.24%
48
Neutral
£184.09M-96.36%-16.32%-202.39%
46
Neutral
£366.40M-62.59%-15.86%-18.46%
42
Neutral
£13.65M72.73-3.01%-19.76%4.35%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:SOS
Sosandar PLC
5.50
-3.50
-38.89%
GB:ASC
ASOS plc
301.00
-53.60
-15.12%
GB:G4M
Gear4music (Holdings)
253.00
63.00
33.16%
GB:DEBS
boohoo group Plc
13.94
-14.54
-51.05%
GB:AO
AO World
89.30
-24.70
-21.67%
GB:ANG
Angling Direct Plc
48.00
10.50
28.00%

Sosandar PLC Corporate Events

Business Operations and Strategy
Sosandar Director Increases Stake with Significant Share Purchase
Positive
Jul 30, 2025

Sosandar PLC announced that Adam Reynolds, a Non-Executive Director, has purchased 500,000 ordinary shares at a price of 5.75 pence per share, increasing his total beneficial interest to approximately 1.18% of the company’s issued share capital. This transaction reflects confidence in the company’s growth prospects and may positively influence stakeholder perception, reinforcing Sosandar’s strategic focus on expanding its market presence and enhancing shareholder value.

Other
Sosandar PLC Sees Change in Shareholder Voting Rights
Neutral
Jul 21, 2025

Sosandar PLC, a UK-based company, has experienced a change in its shareholder structure as Octopus Investments Limited reduced its voting rights from 10.74% to 9.45%. This adjustment in holdings reflects a disposal of voting rights and may influence the company’s decision-making processes and investor relations.

Business Operations and StrategyFinancial Disclosures
Sosandar PLC Reports Margin Growth and Strategic Shift in FY25
Positive
Jul 15, 2025

Sosandar PLC reported a year of margin growth and improved profitability for FY25, despite a deliberate reduction in revenue due to a strategic shift away from price promotions. The company opened its first six stores, transitioning to a full-price multi-channel retailer, and signed a licensing agreement with NEXT for a homeware range. In Q1 FY26, Sosandar returned to revenue growth with a 15% increase, despite challenges from a Marks & Spencer cyber incident, and improved its gross margin to 65%. The company is focusing on profitability of existing stores before further expansion and has adjusted FY26 revenue expectations to £43.6m with an expected profit before tax of £0.4m.

Business Operations and StrategyFinancial Disclosures
Sosandar PLC to Announce Year-End Results and Host Investor Webinar
Positive
Jul 3, 2025

Sosandar plc announced it will release its financial results for the year ending 31 March 2025 on 15 July 2025, accompanied by a webinar for retail investors. This announcement highlights the company’s commitment to transparency and engagement with stakeholders, potentially impacting its market positioning and investor relations positively.

Other
Sosandar PLC Announces Change in Major Shareholdings
Neutral
Jun 4, 2025

Sosandar PLC has announced a change in its major shareholdings, with Schroders PLC adjusting its position from 14.000337% to 13.975674% of shares outstanding. This adjustment in shareholding reflects a minor shift in the company’s ownership structure, which could have implications for its market dynamics and investor relations.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025