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Sosandar PLC (GB:SOS)
LSE:SOS
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Sosandar PLC (SOS) AI Stock Analysis

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GB:SOS

Sosandar PLC

(LSE:SOS)

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Neutral 57 (OpenAI - 4o)
Rating:57Neutral
Price Target:
7.50p
▲(7.14% Upside)
Sosandar PLC's stock score is primarily influenced by its challenging financial performance, marked by declining revenue and profitability, and significant cash flow issues. However, the stock benefits from positive technical indicators, suggesting potential short-term momentum. The valuation is weak due to negative earnings and lack of dividends, which impacts the overall attractiveness of the stock.
Positive Factors
Gross Profit Margin
A strong gross profit margin suggests that Sosandar is effectively managing production costs, which can support profitability even amidst revenue challenges.
Leverage
Low leverage provides financial stability and flexibility, allowing Sosandar to navigate market challenges without excessive debt burden.
Brand Presence
A strong brand presence enhances customer engagement and can drive long-term sales growth, supporting the company's market position.
Negative Factors
Revenue Decline
Declining revenue growth indicates potential market share loss or demand issues, which could impact long-term business sustainability.
Cash Flow Issues
Severe cash flow challenges can hinder operational flexibility and investment capacity, posing risks to future growth and stability.
Profitability Challenges
Ongoing profitability issues suggest inefficiencies in operations or pricing, which need addressing to ensure long-term viability.

Sosandar PLC (SOS) vs. iShares MSCI United Kingdom ETF (EWC)

Sosandar PLC Business Overview & Revenue Model

Company DescriptionSosandar Plc manufactures and distributes clothing products through internet and mail order primarily in the United Kingdom. It offers dresses, denim dresses, tops, loungewear and pyjamas, jeans and jeggings, trousers and leggings, skirts, playsuits and jumpsuits, jackets and coats, knitwear, leather, active wear, and swimwear; footwear comprising flats, heels, and boots; home and gifts products; gift cards; and accessories, including bags and belts, jewellery, hats, face coverings, sunglasses, shapewear and hosiery, and scarves and gloves for women. The company is based in Wilmslow, the United Kingdom.
How the Company Makes MoneySosandar generates revenue primarily through online sales of its clothing and accessory products. The company's revenue model is based on direct-to-consumer online retail, allowing it to sell directly through its website and other online platforms. Key revenue streams include sales from seasonal collections and limited-edition items, as well as repeat purchases from loyal customers. The company also engages in strategic partnerships and collaborations to enhance its brand visibility and reach, contributing to its earnings. Additionally, Sosandar invests in digital marketing and social media campaigns to attract new customers and drive traffic to its website, further supporting its revenue generation efforts.

Sosandar PLC Financial Statement Overview

Summary
Sosandar PLC faces financial headwinds with declining revenue and profitability, despite maintaining a strong gross profit margin. The balance sheet is stable with low leverage, but the company struggles to generate returns on equity. Cash flow issues are pronounced, with significant negative free cash flow growth, highlighting the need for improved cash management and operational efficiency.
Income Statement
45
Neutral
Sosandar PLC's income statement reveals a challenging financial position with declining revenue growth of -7.86% in the latest year, following a previous year of modest growth. The company struggles with profitability, evidenced by a negative net profit margin of -1.47% and a small EBIT margin of 0.18%. However, the gross profit margin remains relatively strong at 62.12%, indicating effective cost management at the production level.
Balance Sheet
55
Neutral
The balance sheet shows a stable financial structure with a low debt-to-equity ratio of 0.22, suggesting conservative leverage. However, the return on equity is negative at -3.03%, reflecting challenges in generating returns for shareholders. The equity ratio stands at a healthy level, indicating a solid equity base relative to total assets.
Cash Flow
40
Negative
Cash flow analysis highlights significant issues, with a free cash flow growth rate of -372.82%, indicating substantial cash outflows. The operating cash flow to net income ratio is low at 0.24, suggesting inefficiencies in converting income into cash. The free cash flow to net income ratio is negative, further emphasizing cash flow challenges.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue37.13M37.13M46.28M42.45M29.46M12.16M
Gross Profit23.07M23.07M26.65M23.84M16.50M5.84M
EBITDA869.00K869.00K20.00K1.87M-229.00K-2.92M
Net Income-544.00K-544.00K-423.00K1.88M-142.00K-2.97M
Balance Sheet
Total Assets28.96M28.96M23.91M27.35M17.71M7.88M
Cash, Cash Equivalents and Short-Term Investments7.28M7.28M8.31M10.58M7.05M3.93M
Total Debt3.93M3.93M622.00K630.00K327.00K49.00K
Total Liabilities11.03M11.03M5.70M8.98M7.09M2.90M
Stockholders Equity17.93M17.93M18.21M18.37M10.62M4.98M
Cash Flow
Free Cash Flow-251.00K-783.00K-2.09M-1.91M-2.33M-1.32M
Operating Cash Flow1.93M1.82M-1.55M-1.51M-2.28M-1.27M
Investing Cash Flow-2.60M-2.60M-539.00K-400.00K-58.00K-51.00K
Financing Cash Flow-354.00K-245.00K-172.00K5.44M5.46M-82.00K

Sosandar PLC Technical Analysis

Technical Analysis Sentiment
Positive
Last Price7.00
Price Trends
50DMA
6.32
Positive
100DMA
5.88
Positive
200DMA
6.67
Positive
Market Momentum
MACD
0.17
Negative
RSI
57.66
Neutral
STOCH
66.67
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SOS, the sentiment is Positive. The current price of 7 is above the 20-day moving average (MA) of 6.56, above the 50-day MA of 6.32, and above the 200-day MA of 6.67, indicating a bullish trend. The MACD of 0.17 indicates Negative momentum. The RSI at 57.66 is Neutral, neither overbought nor oversold. The STOCH value of 66.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:SOS.

Sosandar PLC Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
£39.06M21.314.56%17.79%18.96%
63
Neutral
£577.26M55.747.52%13.21%-54.35%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
£59.99M72.0410.36%15.50%314.96%
57
Neutral
£16.30M-30.45-5.63%-1.65%-454.55%
46
Neutral
£274.50M-0.93-81.34%-14.89%12.08%
44
Neutral
£154.49M-0.46-172.24%-65.42%27.73%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:SOS
Sosandar PLC
7.25
-1.85
-20.33%
GB:ASC
ASOS plc
248.50
-138.30
-35.75%
GB:G4M
Gear4music (Holdings)
305.00
137.50
82.09%
GB:DEBS
boohoo group Plc
28.75
-6.51
-18.46%
GB:AO
AO World
108.20
-0.80
-0.73%
GB:ANG
Angling Direct Plc
49.00
13.00
36.11%

Sosandar PLC Corporate Events

Business Operations and StrategyFinancial Disclosures
Sosandar PLC Reports Strong Revenue Growth and Strategic Progress in H1 FY26
Positive
Nov 25, 2025

Sosandar PLC reported a 15% year-on-year revenue growth to £18.7 million for the first half of FY26, driven by a 28% increase in own site revenue and a strong gross margin of 62.2%. Despite a pre-tax loss of £1.1 million, the company remains on track with full-year expectations, bolstered by robust trading through its own website and third-party partners. The launch of a licensed homeware range with NEXT and the recovery of trading with M&S post-cyber incident are notable highlights. The company also reported a strong cash position, and its strategic focus on sustainable growth is evident through increased site traffic, improved conversion rates, and new store openings.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £6.00 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Sosandar to Announce Half-Year Results and Host Investor Presentation
Neutral
Oct 29, 2025

Sosandar plc announced it will release its financial results for the six months ending September 30, 2025, on November 25, 2025. The company will also host a virtual presentation and Q&A session for retail investors on the same day. This announcement is part of Sosandar’s strategy to maintain transparency with stakeholders and potentially strengthen its market position by engaging directly with investors.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £7.00 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Other
Sosandar Director Increases Stake with Significant Share Purchase
Positive
Oct 20, 2025

Sosandar PLC announced that Adam Reynolds, a Non-Executive Director, has purchased 300,000 ordinary shares in the company, increasing his total beneficial interest to approximately 1.30% of the company’s issued share capital. This transaction, conducted on the London Stock Exchange’s AIM market, reflects a significant insider investment, potentially signaling confidence in the company’s future prospects and stability, which could positively influence stakeholder perceptions.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £5.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Stock Buyback
Sosandar PLC Executes Capital Reduction and Share Buyback
Neutral
Oct 20, 2025

Sosandar PLC has successfully executed a Capital Reduction, allowing it to purchase 5,000,000 of its own shares, representing 2.01% of its issued share capital, which will be held in treasury. This move, following shareholder approval, adjusts the company’s total voting rights and could influence shareholder interest and market dynamics.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £5.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Business Operations and Strategy
Sosandar PLC Completes Capital Reduction
Neutral
Oct 16, 2025

Sosandar PLC has announced the effective completion of its Capital Reduction following court approval. This move, which does not involve any distribution or repayment of capital, maintains the rights and nominal value of the company’s ordinary shares, and is part of the company’s strategic financial management.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £5.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Sosandar PLC Secures Court Approval for Capital Reduction
Positive
Oct 14, 2025

Sosandar PLC announced that the Court has approved its application for a capital reduction, which was also approved by shareholders. This move will not affect the rights or number of ordinary shares in issue. The capital reduction aims to optimize the company’s capital structure without altering shareholder rights, potentially enhancing financial flexibility and operational efficiency.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £5.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Sosandar Reports Revenue Growth and Strong Margins in H1 FY26
Positive
Oct 14, 2025

Sosandar plc reported a 15% increase in net revenue to £18.7 million for the first half of the financial year, with strong growth in its own site revenue and a sustained gross margin of 62.2%. Despite a loss before tax of £1.1 million, the company remains on track to meet full-year expectations, driven by strategic initiatives and a focus on margin enhancement. The company’s partnerships, notably with NEXT, have contributed to robust trading, and the launch of a licensed homeware range has performed well. Sosandar aims to expand its brand presence in the UK and international markets, with a focus on sustainable, profitable growth.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £5.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Business Operations and StrategyShareholder Meetings
Sosandar PLC Approves Capital Reduction Resolution
Positive
Sep 18, 2025

Sosandar PLC, a rapidly growing UK fashion brand, announced the successful passing of a resolution at its General Meeting regarding a proposed Capital Reduction. This move, pending court confirmation, will allow the company to cancel its share premium account and credit the amount to its reserves, potentially enhancing financial flexibility and shareholder value.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £5.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Business Operations and StrategyShareholder Meetings
Sosandar PLC Secures Shareholder Approval for Strategic Initiatives
Positive
Sep 18, 2025

Sosandar PLC announced that all resolutions at its Annual General Meeting were approved by shareholders, reflecting strong support for the company’s strategic direction. This approval underscores the confidence in Sosandar’s growth strategy, which includes expanding brand awareness and market reach through both direct-to-consumer channels and partnerships with third-party retailers.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £5.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Sosandar PLC Appoints Dowgate Capital as Joint Broker
Positive
Sep 11, 2025

Sosandar PLC has appointed Dowgate Capital as a joint corporate broker, working alongside Singer Capital Markets. This strategic move aims to enhance Sosandar’s market presence and support its growth strategy by leveraging Dowgate Capital’s expertise in the financial markets. The appointment is expected to strengthen Sosandar’s operational capabilities and potentially increase its visibility among investors, aligning with its goal to expand brand awareness and market reach.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £5.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 26, 2025