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Sosandar PLC (GB:SOS)
LSE:SOS
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Sosandar PLC (SOS) AI Stock Analysis

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GB:SOS

Sosandar PLC

(LSE:SOS)

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Neutral 51 (OpenAI - 4o)
Rating:51Neutral
Price Target:
7.00p
▼(-3.45% Downside)
Sosandar PLC's overall stock score is primarily impacted by its financial challenges, including declining revenue and significant cash flow issues. While technical indicators show bullish momentum, the negative P/E ratio and lack of dividend yield weigh heavily on the valuation, resulting in a moderate overall score.

Sosandar PLC (SOS) vs. iShares MSCI United Kingdom ETF (EWC)

Sosandar PLC Business Overview & Revenue Model

Company DescriptionSosandar Plc manufactures and distributes clothing products through internet and mail order primarily in the United Kingdom. It offers dresses, denim dresses, tops, loungewear and pyjamas, jeans and jeggings, trousers and leggings, skirts, playsuits and jumpsuits, jackets and coats, knitwear, leather, active wear, and swimwear; footwear comprising flats, heels, and boots; home and gifts products; gift cards; and accessories, including bags and belts, jewellery, hats, face coverings, sunglasses, shapewear and hosiery, and scarves and gloves for women. The company is based in Wilmslow, the United Kingdom.
How the Company Makes MoneySosandar generates revenue primarily through its e-commerce platform, where customers purchase its clothing and accessories directly. The company's revenue model is predominantly based on online sales, which include a wide range of products such as dresses, tops, trousers, and outerwear. Key revenue streams include direct-to-consumer sales via its website and potential collaborations with other retailers or platforms for wider distribution. Sosandar has also focused on building a strong brand presence through social media marketing and influencer partnerships, which help drive traffic to its online store. Seasonal promotions, loyalty programs, and targeted marketing campaigns are additional strategies employed to enhance customer retention and increase sales volume.

Sosandar PLC Financial Statement Overview

Summary
Sosandar PLC faces financial headwinds with declining revenue and profitability, despite maintaining a strong gross profit margin. The balance sheet is stable with low leverage, but the company struggles to generate returns on equity. Cash flow issues are pronounced, with significant negative free cash flow growth, highlighting the need for improved cash management and operational efficiency.
Income Statement
45
Neutral
Sosandar PLC's income statement reveals a challenging financial position with declining revenue growth of -7.86% in the latest year, following a previous year of modest growth. The company struggles with profitability, evidenced by a negative net profit margin of -1.47% and a small EBIT margin of 0.18%. However, the gross profit margin remains relatively strong at 62.12%, indicating effective cost management at the production level.
Balance Sheet
55
Neutral
The balance sheet shows a stable financial structure with a low debt-to-equity ratio of 0.22, suggesting conservative leverage. However, the return on equity is negative at -3.03%, reflecting challenges in generating returns for shareholders. The equity ratio stands at a healthy level, indicating a solid equity base relative to total assets.
Cash Flow
40
Negative
Cash flow analysis highlights significant issues, with a free cash flow growth rate of -372.82%, indicating substantial cash outflows. The operating cash flow to net income ratio is low at 0.24, suggesting inefficiencies in converting income into cash. The free cash flow to net income ratio is negative, further emphasizing cash flow challenges.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue37.13M37.13M46.28M42.45M29.46M12.16M
Gross Profit23.07M23.07M26.65M23.84M16.50M5.84M
EBITDA869.00K869.00K20.00K1.87M-229.00K-2.92M
Net Income-544.00K-544.00K-423.00K1.88M-142.00K-2.97M
Balance Sheet
Total Assets28.96M28.96M23.91M27.35M17.71M7.88M
Cash, Cash Equivalents and Short-Term Investments7.28M7.28M8.31M10.58M7.05M3.93M
Total Debt3.93M3.93M622.00K630.00K327.00K49.00K
Total Liabilities11.03M11.03M5.70M8.98M7.09M2.90M
Stockholders Equity17.93M17.93M18.21M18.37M10.62M4.98M
Cash Flow
Free Cash Flow-251.00K-783.00K-2.09M-1.91M-2.33M-1.32M
Operating Cash Flow1.93M1.82M-1.55M-1.51M-2.28M-1.27M
Investing Cash Flow-2.60M-2.60M-539.00K-400.00K-58.00K-51.00K
Financing Cash Flow-354.00K-245.00K-172.00K5.44M5.46M-82.00K

Sosandar PLC Technical Analysis

Technical Analysis Sentiment
Positive
Last Price7.25
Price Trends
50DMA
5.49
Positive
100DMA
6.35
Positive
200DMA
6.66
Positive
Market Momentum
MACD
0.37
Negative
RSI
84.83
Negative
STOCH
88.33
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SOS, the sentiment is Positive. The current price of 7.25 is above the 20-day moving average (MA) of 5.79, above the 50-day MA of 5.49, and above the 200-day MA of 6.66, indicating a bullish trend. The MACD of 0.37 indicates Negative momentum. The RSI at 84.83 is Negative, neither overbought nor oversold. The STOCH value of 88.33 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:SOS.

Sosandar PLC Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
£38.70M21.124.56%17.79%18.96%
63
Neutral
£59.99M74.562.14%1.62%28.06%
63
Neutral
£576.01M56.506.87%9.45%-57.24%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
51
Neutral
£16.42M-32.95-3.01%-19.76%4.35%
46
Neutral
£301.35M-1.04-62.59%-15.86%-18.46%
38
Underperform
£168.66M-0.51-185.68%-45.91%-120.22%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:SOS
Sosandar PLC
7.25
-3.00
-29.27%
GB:ASC
ASOS plc
257.50
-112.10
-30.33%
GB:G4M
Gear4music (Holdings)
296.00
128.50
76.72%
GB:DEBS
boohoo group Plc
13.40
-15.10
-52.98%
GB:AO
AO World
103.40
-2.60
-2.45%
GB:ANG
Angling Direct Plc
53.50
17.50
48.61%

Sosandar PLC Corporate Events

Other
Sosandar Director Increases Stake with Significant Share Purchase
Positive
Oct 20, 2025

Sosandar PLC announced that Adam Reynolds, a Non-Executive Director, has purchased 300,000 ordinary shares in the company, increasing his total beneficial interest to approximately 1.30% of the company’s issued share capital. This transaction, conducted on the London Stock Exchange’s AIM market, reflects a significant insider investment, potentially signaling confidence in the company’s future prospects and stability, which could positively influence stakeholder perceptions.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £5.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Stock Buyback
Sosandar PLC Executes Capital Reduction and Share Buyback
Neutral
Oct 20, 2025

Sosandar PLC has successfully executed a Capital Reduction, allowing it to purchase 5,000,000 of its own shares, representing 2.01% of its issued share capital, which will be held in treasury. This move, following shareholder approval, adjusts the company’s total voting rights and could influence shareholder interest and market dynamics.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £5.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Business Operations and Strategy
Sosandar PLC Completes Capital Reduction
Neutral
Oct 16, 2025

Sosandar PLC has announced the effective completion of its Capital Reduction following court approval. This move, which does not involve any distribution or repayment of capital, maintains the rights and nominal value of the company’s ordinary shares, and is part of the company’s strategic financial management.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £5.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Sosandar PLC Secures Court Approval for Capital Reduction
Positive
Oct 14, 2025

Sosandar PLC announced that the Court has approved its application for a capital reduction, which was also approved by shareholders. This move will not affect the rights or number of ordinary shares in issue. The capital reduction aims to optimize the company’s capital structure without altering shareholder rights, potentially enhancing financial flexibility and operational efficiency.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £5.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Sosandar Reports Revenue Growth and Strong Margins in H1 FY26
Positive
Oct 14, 2025

Sosandar plc reported a 15% increase in net revenue to £18.7 million for the first half of the financial year, with strong growth in its own site revenue and a sustained gross margin of 62.2%. Despite a loss before tax of £1.1 million, the company remains on track to meet full-year expectations, driven by strategic initiatives and a focus on margin enhancement. The company’s partnerships, notably with NEXT, have contributed to robust trading, and the launch of a licensed homeware range has performed well. Sosandar aims to expand its brand presence in the UK and international markets, with a focus on sustainable, profitable growth.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £5.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Business Operations and StrategyShareholder Meetings
Sosandar PLC Approves Capital Reduction Resolution
Positive
Sep 18, 2025

Sosandar PLC, a rapidly growing UK fashion brand, announced the successful passing of a resolution at its General Meeting regarding a proposed Capital Reduction. This move, pending court confirmation, will allow the company to cancel its share premium account and credit the amount to its reserves, potentially enhancing financial flexibility and shareholder value.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £5.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Business Operations and StrategyShareholder Meetings
Sosandar PLC Secures Shareholder Approval for Strategic Initiatives
Positive
Sep 18, 2025

Sosandar PLC announced that all resolutions at its Annual General Meeting were approved by shareholders, reflecting strong support for the company’s strategic direction. This approval underscores the confidence in Sosandar’s growth strategy, which includes expanding brand awareness and market reach through both direct-to-consumer channels and partnerships with third-party retailers.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £5.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Sosandar PLC Appoints Dowgate Capital as Joint Broker
Positive
Sep 11, 2025

Sosandar PLC has appointed Dowgate Capital as a joint corporate broker, working alongside Singer Capital Markets. This strategic move aims to enhance Sosandar’s market presence and support its growth strategy by leveraging Dowgate Capital’s expertise in the financial markets. The appointment is expected to strengthen Sosandar’s operational capabilities and potentially increase its visibility among investors, aligning with its goal to expand brand awareness and market reach.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £5.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Financial DisclosuresShareholder Meetings
Sosandar plc Releases Annual Report and Schedules AGM
Neutral
Aug 22, 2025

Sosandar plc has distributed its Annual Report and Accounts for the year ending 31 March 2025, along with the Notice of Annual General Meeting (AGM) to shareholders. The AGM is scheduled for 18 September 2025. This announcement underscores the company’s commitment to transparency and engagement with its stakeholders, reflecting its strategic focus on expanding market presence and enhancing shareholder relations.

The most recent analyst rating on (GB:SOS) stock is a Hold with a £5.50 price target. To see the full list of analyst forecasts on Sosandar PLC stock, see the GB:SOS Stock Forecast page.

Business Operations and Strategy
Sosandar Director Increases Stake with Significant Share Purchase
Positive
Jul 30, 2025

Sosandar PLC announced that Adam Reynolds, a Non-Executive Director, has purchased 500,000 ordinary shares at a price of 5.75 pence per share, increasing his total beneficial interest to approximately 1.18% of the company’s issued share capital. This transaction reflects confidence in the company’s growth prospects and may positively influence stakeholder perception, reinforcing Sosandar’s strategic focus on expanding its market presence and enhancing shareholder value.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 23, 2025