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Angling Direct Plc (GB:ANG)
LSE:ANG
UK Market

Angling Direct Plc (ANG) AI Stock Analysis

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GB:ANG

Angling Direct Plc

(LSE:ANG)

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Neutral 64 (OpenAI - 5.2)
Rating:64Neutral
Price Target:
59.00p
▲(10.28% Upside)
Angling Direct Plc's overall stock score is driven by strong financial performance and positive corporate events, indicating strategic growth and operational improvements. However, technical analysis shows bearish momentum, and valuation metrics suggest moderate attractiveness. The absence of earnings call data limits insights into future guidance.
Positive Factors
Revenue Growth
Sustained double-digit revenue growth shows expanding market share and strong demand for Angling Direct's omnichannel retail model. Over 2-6 months this underpins reinvestment capacity, supports scaling fixed-cost absorption across stores and e-commerce, and validates strategic initiatives.
Gross Profit Margin
A healthy 36.2% gross margin indicates effective sourcing and pricing, including benefits from private-label products. This margin provides a structural buffer to fund marketing, digital investment and store operations, helping sustain profitability despite industry cost pressures over the medium term.
Balance Sheet Strength
Low leverage and a strong equity base offer durable financial flexibility for store expansion, technology investment and working capital management. This prudent structure reduces refinancing risk and supports strategic moves without immediate dependence on external capital markets.
Negative Factors
Free Cash Flow Decline
A meaningful drop to negative free cash flow weakens the company's ability to self-fund capex and inventory growth. Persisting FCF weakness over months can force higher external financing, constrain investment in digital/store rollouts, and raise liquidity and execution risk.
Low Net Profit Margin
A 1.6% net margin leaves limited retained earnings and little cushion against demand shocks or cost inflation. Despite revenue gains, constrained bottom-line conversion can restrict reinvestment, slow deleveraging, and keep ROE muted, affecting long-term capital-return potential.
Rising Net Debt (Monitoring)
A rising net debt signal, even if slight, is concerning alongside negative FCF and modest margins. Over 2-6 months this trend could erode the low-leverage buffer, increase interest exposure and limit funding flexibility for store and digital investments, raising strategic execution risk.

Angling Direct Plc (ANG) vs. iShares MSCI United Kingdom ETF (EWC)

Angling Direct Plc Business Overview & Revenue Model

Company DescriptionAngling Direct plc, together with its subsidiaries, engages in the retail of fishing tackle products and equipment in the United Kingdom, Germany, France, the Netherlands, and internationally. The company offers baits and additives, bait accessories, bait boats, bait boxes, bait making equipment, barrows and trolleys, bed chair accessories, bed chairs, bite alarms, bivvies and shelters, bivvy accessories, books, buckets and riddles, catapult spares, catapults, chairs, clothing, and cooking equipment. It also provides fish care and fly products, fly lines, fly storages, gift cards, indicators, lighting and line products, luggage products, lures, miscellaneous products, nets, pole supports, poles and whips, poles accessories, reels, rod and reel combos, rod pods, rod supports, rods, and scales. In addition, the company offers seat box accessories, seat boxes, sleeping bags and pillows, sunglasses, tackle boxes, terminal tackles, throwing sticks, tools, umbrellas, and waders and boots. It operates a network of 39 stores and 4 websites. Angling Direct plc was incorporated in 2004 and is headquartered in Norwich, the United Kingdom.
How the Company Makes MoneyAngling Direct generates revenue primarily through the sale of fishing tackle and equipment across its retail and online channels. Its revenue model is largely based on direct sales of products to consumers, supplemented by online sales through its e-commerce platform. Key revenue streams include in-store sales, online transactions, and potential subscription services for fishing-related content or products. The company also benefits from partnerships with leading fishing brands, enhancing its product range and driving customer loyalty. Seasonal promotions and marketing campaigns contribute to increased sales during peak fishing times. Additionally, Angling Direct may explore opportunities for growth through international expansion and strategic acquisitions in the fishing retail sector.

Angling Direct Plc Financial Statement Overview

Summary
Angling Direct Plc shows robust revenue growth and operational improvements, with strong cost management reflected in the gross profit margin. The balance sheet indicates prudent financial management with low leverage and a high equity ratio, though cash flow challenges persist, particularly in generating free cash flow.
Income Statement
75
Positive
Angling Direct Plc has demonstrated strong revenue growth with a 21.0% increase from 2024 to 2025. The gross profit margin for 2025 is 36.2%, indicating efficient cost management. Despite a modest net profit margin of 1.6% in 2025, the EBIT margin improved to 2.2%, reflecting better operational efficiency. However, the EBITDA margin is at 7.5%, suggesting room for improvement in controlling non-operating expenses.
Balance Sheet
72
Positive
The company maintains a solid equity base with an equity ratio of 61.3% in 2025, indicating financial stability. The debt-to-equity ratio stands at 0.33, reflecting low leverage and prudent financial management. The return on equity is 3.6%, showing moderate profitability. However, there is a slight increase in net debt, which should be monitored closely.
Cash Flow
68
Positive
Free cash flow has declined significantly, leading to negative growth in 2025. The operating cash flow to net income ratio is 2.72, indicating strong cash conversion from earnings. However, the negative free cash flow to net income ratio suggests that the company needs to improve its capital expenditure efficiency.
BreakdownTTMDec 2025Dec 2023Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue99.13M91.34M74.10M81.66M72.47M67.58M
Gross Profit36.63M33.05M22.30M28.50M23.69M20.45M
EBITDA4.42M6.88M4.27M5.86M6.42M4.18M
Net Income1.85M1.43M539.00K1.22M3.08M2.42M
Balance Sheet
Total Assets70.76M64.34M58.06M59.92M58.08M50.62M
Cash, Cash Equivalents and Short-Term Investments12.46M12.06M14.13M15.77M16.60M15.00M
Total Debt12.53M12.86M11.54M11.56M11.05M10.19M
Total Liabilities29.99M24.92M20.77M21.39M21.66M17.48M
Stockholders Equity40.77M39.42M37.29M38.52M36.41M33.15M
Cash Flow
Free Cash Flow-58.00K-275.00K-757.00K3.55M3.23M5.22M
Operating Cash Flow3.96M3.88M1.55M6.48M4.76M6.94M
Investing Cash Flow-4.42M-4.88M-2.30M-2.93M-1.52M-1.77M
Financing Cash Flow-3.99M-2.61M-1.72M-1.83M-1.63M3.85M

Angling Direct Plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price53.50
Price Trends
50DMA
52.10
Positive
100DMA
52.16
Positive
200DMA
48.02
Positive
Market Momentum
MACD
0.87
Negative
RSI
87.35
Negative
STOCH
75.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:ANG, the sentiment is Positive. The current price of 53.5 is below the 20-day moving average (MA) of 53.85, above the 50-day MA of 52.10, and above the 200-day MA of 48.02, indicating a bullish trend. The MACD of 0.87 indicates Negative momentum. The RSI at 87.35 is Negative, neither overbought nor oversold. The STOCH value of 75.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:ANG.

Angling Direct Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
£1.92B12.30121.78%3.99%3.78%3.29%
74
Outperform
£889.96M11.917.90%6.51%-1.35%-12.67%
70
Outperform
£66.71M16.3710.36%15.50%314.96%
67
Neutral
£315.49M-9.36-6.44%6.30%3.31%-340.97%
64
Neutral
£40.16M21.914.56%17.79%18.96%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
£21.31M2.4863.08%-1.96%28.69%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:ANG
Angling Direct Plc
55.00
15.00
37.50%
GB:DNLM
Dunelm Group
950.00
45.83
5.07%
GB:G4M
Gear4music (Holdings)
318.00
172.50
118.56%
GB:HFD
Halfords
144.80
26.31
22.20%
GB:PETS
Pets at Home
200.40
1.44
0.72%
GB:WRKS
TheWorks.co.uk plc
34.10
15.10
79.47%

Angling Direct Plc Corporate Events

Business Operations and StrategyStock Buyback
Angling Direct Extends Share Buyback Programme to 2026
Positive
Dec 10, 2025

Angling Direct plc has announced an extension of its £4.0 million share buyback programme, initially launched in December 2024, to now conclude in December 2026. This extension allows the company to utilize the remaining £2.265 million of the programme for further share repurchases, reflecting its strategic capital allocation policy. The programme’s continuation is managed by Singer Capital Markets under specific parameters, and the company retains the right to terminate it under certain conditions. This move underscores Angling Direct’s commitment to enhancing shareholder value and optimizing its capital structure.

The most recent analyst rating on (GB:ANG) stock is a Hold with a £52.00 price target. To see the full list of analyst forecasts on Angling Direct Plc stock, see the GB:ANG Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025