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Angling Direct Plc (GB:ANG)
LSE:ANG
UK Market
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Angling Direct Plc (ANG) AI Stock Analysis

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GB:ANG

Angling Direct Plc

(LSE:ANG)

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Neutral 56 (OpenAI - 5.2)
Rating:56Neutral
Price Target:
50.00 p
▼(-6.54% Downside)
Action:Reiterated
Date:05/13/26
The score is primarily supported by improving operating performance and a solid, low-leverage balance sheet, but is held back by inconsistent cash-flow conversion and clear bearish technical signals (below major moving averages with negative MACD and low RSI). Valuation appears neutral-to-moderate based on the P/E, with no dividend data available to add support.
Positive Factors
Controlled leverage & rising equity
Controlled debt-to-equity (~0.30–0.33) and rising equity provide a solid capital base that supports medium-term resilience. This balance-sheet strength reduces refinancing risk, preserves ability to invest in stores or e‑commerce, and gives management optionality to fund growth or weather demand shocks.
Negative Factors
Thin net margins
Net margin of roughly 2% leaves a very small earnings buffer against cost inflation, supplier price moves, or increased promotional activity. Limited margin headroom constrains reinvestment and the ability to self‑fund strategic initiatives, making profits and returns vulnerable over the medium term and reducing flexibility.
Read all positive and negative factors
Positive Factors
Negative Factors
Controlled leverage & rising equity
Controlled debt-to-equity (~0.30–0.33) and rising equity provide a solid capital base that supports medium-term resilience. This balance-sheet strength reduces refinancing risk, preserves ability to invest in stores or e‑commerce, and gives management optionality to fund growth or weather demand shocks.
Read all positive factors

Angling Direct Plc (ANG) vs. iShares MSCI United Kingdom ETF (EWC)

Angling Direct Plc Business Overview & Revenue Model

Company Description
Angling Direct plc, together with its subsidiaries, engages in the retail of fishing tackle products and equipment in the United Kingdom, Germany, France, the Netherlands, and internationally. The company offers baits and additives, bait accessori...
How the Company Makes Money
Angling Direct primarily makes money by selling angling products to consumers through (1) its brick-and-mortar retail stores and (2) its online retail channels (e-commerce), generating revenue at the point of sale from the merchandise it carries. ...

Angling Direct Plc Financial Statement Overview

Summary
Income statement shows steady revenue growth with improved profitability in 2026, but net margins remain thin (~2%), indicating sensitivity to costs/pricing. Balance sheet leverage is controlled (debt-to-equity ~0.30–0.33) and equity has grown, supporting stability. Cash flow is the key weakness: free cash flow has been volatile and 2026 cash conversion is only moderate (FCF-to-net income ~0.37).
Income Statement
66
Positive
Balance Sheet
72
Positive
Cash Flow
54
Neutral
BreakdownJan 2026Jan 2025Jan 2023Jan 2022Jan 2021
Income Statement
Total Revenue103.90M91.34M74.10M72.47M67.58M
Gross Profit34.37M33.05M22.30M23.69M20.45M
EBITDA7.87M6.88M4.27M6.42M4.18M
Net Income2.06M1.43M539.00K3.08M2.42M
Balance Sheet
Total Assets68.55M64.34M58.06M58.08M50.62M
Cash, Cash Equivalents and Short-Term Investments10.91M12.06M14.13M16.60M15.00M
Total Debt12.74M12.86M11.54M11.05M10.19M
Total Liabilities27.71M24.92M20.77M21.66M17.48M
Stockholders Equity40.83M39.42M37.29M36.41M33.15M
Cash Flow
Free Cash Flow2.71M-275.00K-757.00K3.23M5.22M
Operating Cash Flow7.35M3.88M1.55M4.76M6.94M
Investing Cash Flow-4.97M-4.88M-2.30M-1.52M-1.77M
Financing Cash Flow-3.46M-2.61M-1.72M-1.63M3.85M

Angling Direct Plc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price53.50
Price Trends
50DMA
49.82
Negative
100DMA
51.45
Negative
200DMA
51.20
Negative
Market Momentum
MACD
-0.41
Positive
RSI
22.95
Positive
STOCH
34.68
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:ANG, the sentiment is Negative. The current price of 53.5 is above the 20-day moving average (MA) of 48.92, above the 50-day MA of 49.82, and above the 200-day MA of 51.20, indicating a bearish trend. The MACD of -0.41 indicates Positive momentum. The RSI at 22.95 is Positive, neither overbought nor oversold. The STOCH value of 34.68 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:ANG.

Angling Direct Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
£791.37M8.947.83%6.51%-1.35%-12.67%
70
Outperform
£50.87M7.7410.10%15.50%314.96%
65
Neutral
£1.50B6.72105.88%3.99%4.39%-1.37%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
£30.81M-1.2063.25%-2.65%-18.90%
57
Neutral
£347.30M5.52-6.79%6.30%3.31%-340.97%
56
Neutral
£35.18M18.875.06%13.75%51.63%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:ANG
Angling Direct Plc
48.00
3.00
6.67%
GB:DNLM
Dunelm Group
751.50
-343.83
-31.39%
GB:G4M
Gear4music (Holdings)
235.00
75.00
46.88%
GB:HFD
Halfords
164.60
9.43
6.08%
GB:PETS
Pets at Home
181.40
-64.60
-26.26%
GB:WRKS
TheWorks.co.uk plc
50.00
19.60
64.47%

Angling Direct Plc Corporate Events

Stock BuybackRegulatory Filings and Compliance
Angling Direct Buys Back Shares, Updates Voting Rights Count
Neutral
May 13, 2026
Angling Direct has continued its previously announced share buyback programme, purchasing 20,000 ordinary shares at 48.5 pence each on 12 May 2026 via Singer Capital Markets, with the stock to be held in treasury. The move marginally increases the...
Business Operations and StrategyStock BuybackFinancial Disclosures
Angling Direct posts record UK sales and upgrades medium-term growth targets
Positive
May 12, 2026
Angling Direct reported record full-year revenue of £103.9m for the year to 31 January 2026, driven by a 14.8% rise in UK sales to £99.2m and strong growth across both stores and online. Adjusted EBITDA jumped 42.9% to £4.8m, gross ...
Business Operations and StrategyStock Buyback
Angling Direct Buys Back 250,000 Shares for Treasury
Positive
Apr 14, 2026
Angling Direct has repurchased 250,000 of its ordinary shares at 50 pence each as part of its extended share buyback programme, with the shares to be held in treasury. Following this transaction, the company’s issued share capital stands at ...
Stock Buyback
Angling Direct Extends Buyback With 200,000-Share Treasury Purchase
Neutral
Mar 26, 2026
Angling Direct has continued its previously announced share buyback programme, repurchasing 200,000 ordinary shares at 49 pence each on 25 March 2026 through Singer Capital Markets, with the shares to be held in treasury. Following this transactio...
Business Operations and StrategyStock BuybackFinancial Disclosures
Angling Direct Posts Record Revenue and Beats Profit Expectations as UK Growth Accelerates
Positive
Feb 26, 2026
Angling Direct reported record full-year revenues of £103.9m for the year to 31 January 2026, with UK sales up 14.8% and online revenue rising 20%, driven by its MyAD loyalty programme and enhanced product range. The retailer opened six new U...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 13, 2026