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Dr. Martens Plc (GB:DOCS)
LSE:DOCS
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Dr. Martens Plc (DOCS) AI Stock Analysis

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GB:DOCS

Dr. Martens Plc

(LSE:DOCS)

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Neutral 57 (OpenAI - 5.2)
Rating:57Neutral
Price Target:
73.00 p
â–²(4.43% Upside)
Action:Reiterated
Date:06/18/26
The score is driven primarily by mixed financial performance: strong cash generation and improving leverage are positives, but multi-year revenue decline and materially lower profitability versus prior peaks keep the fundamental score constrained. Technicals are broadly neutral, and valuation is somewhat expensive on P/E despite a supportive dividend yield.
Positive Factors
Free Cash Flow Generation
Dr. Martens generates strong absolute free cash flow with high conversion versus earnings, giving durable internal funding for capital expenditures, dividends or debt reduction. Reliable FCF supports operational flexibility and lowers reliance on external financing across multiple quarters.
Negative Factors
Multi-year Revenue Decline
A multi-year revenue contraction signals persistent demand or market-share challenges for core products. Continued top-line decline constrains leverage benefits and makes margin recovery harder, limiting sustainable profit growth unless product or channel trends reverse.
Read all positive and negative factors
Positive Factors
Negative Factors
Free Cash Flow Generation
Dr. Martens generates strong absolute free cash flow with high conversion versus earnings, giving durable internal funding for capital expenditures, dividends or debt reduction. Reliable FCF supports operational flexibility and lowers reliance on external financing across multiple quarters.
Read all positive factors

Dr. Martens Plc (DOCS) vs. iShares MSCI United Kingdom ETF (EWC)

Dr. Martens Plc Business Overview & Revenue Model

Company Description
Dr. Martens plc is a global footwear enterprise that handles the entire process of conceiving, crafting, sourcing materials for, marketing, selling, and distributing its products. The company boasts a significant international presence, serving cu...
How the Company Makes Money
Dr. Martens makes money primarily by selling Dr. Martens-branded footwear, with additional revenue from accessories and apparel. Revenue is generated through two main commercial routes: (1) Direct-to-consumer (DTC) sales, where the company sells p...

Dr. Martens Plc Earnings Call Summary

Earnings Call Date:Nov 20, 2025
(Q2-2026)
|
% Change Since: |
Next Earnings Date:Nov 19, 2026
Earnings Call Sentiment Neutral
The earnings call presented a mix of positive and negative aspects. There was notable improvement in revenue quality, operating profit, and debt reduction. Growth was observed in the Americas and APAC regions, along with an increase in full-price sales. However, challenges in the EMEA market, particularly in direct-to-consumer revenue, and ongoing issues with boots and sandals, along with tariff headwinds, were highlighted as areas of concern.
Positive Updates
Revenue Growth and Quality Improvement
Revenue increased by GBP 2.7 million to GBP 327.3 million year-on-year, with a focus on full price sales and a reduction in markdown sales, resulting in better revenue quality.
Negative Updates
Direct-to-Consumer Revenue Decline in EMEA
EMEA DTC revenue decreased by GBP 5.9 million year-on-year, attributed to a weak consumer environment and reduced markdown sales.
Read all updates
Q2-2026 Updates
Negative
Revenue Growth and Quality Improvement
Revenue increased by GBP 2.7 million to GBP 327.3 million year-on-year, with a focus on full price sales and a reduction in markdown sales, resulting in better revenue quality.
Read all positive updates
Company Guidance
During the call, the company provided guidance indicating strong performance in key metrics and adherence to their strategic plan. They reported a year-on-year revenue increase of GBP 2.7 million, reaching GBP 327.3 million, with a focus on improving revenue quality through full-price sales. Operating profit improved by GBP 6.5 million, shifting from a loss last year to a GBP 3.4 million profit. However, the profit before tax remains a loss, albeit significantly improved from the previous year. The company's dividend was declared at 0.85p, and net bank debt decreased by GBP 33 million to GBP 154 million. The strategy included focusing on reducing markdowns, expanding product offerings, and leveraging partnerships in new markets. The company also emphasized cost control, with a net debt-to-EBITDA ratio finishing at 2.1x, and aimed for sustainable growth in FY '27 and beyond.

Dr. Martens Plc Financial Statement Overview

Summary
Overall fundamentals are mixed. Profitability and margins have reset lower alongside a multi-year revenue decline, though 2026 shows some recovery in operating margin. Balance sheet leverage is manageable and improving, and cash generation is comparatively strong with solid free cash flow conversion despite some volatility.
Income Statement
54
Neutral
Balance Sheet
58
Neutral
Cash Flow
66
Positive
BreakdownMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue764.90M787.60M877.10M1.00B908.30M
Gross Profit437.30M511.70M575.20M618.10M578.80M
EBITDA145.00M110.50M196.30M235.00M265.10M
Net Income23.80M4.50M69.20M128.90M181.20M
Balance Sheet
Total Assets877.30M889.80M952.40M992.60M859.10M
Cash, Cash Equivalents and Short-Term Investments180.30M155.90M111.10M157.50M228.00M
Total Debt391.40M404.10M477.00M451.80M393.80M
Total Liabilities515.80M523.40M584.20M588.40M530.90M
Stockholders Equity361.50M366.40M368.20M404.20M328.20M
Cash Flow
Free Cash Flow116.30M177.60M139.50M25.90M159.40M
Operating Cash Flow125.50M196.30M167.90M77.30M184.40M
Investing Cash Flow-11.90M-15.30M-25.50M-50.60M-25.00M
Financing Cash Flow-86.90M-134.20M-185.90M-99.50M-47.00M

Dr. Martens Plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price69.90
Price Trends
50DMA
68.39
Positive
100DMA
66.85
Positive
200DMA
73.93
Negative
Market Momentum
MACD
0.40
Positive
RSI
54.15
Neutral
STOCH
43.50
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:DOCS, the sentiment is Positive. The current price of 69.9 is below the 20-day moving average (MA) of 71.43, above the 50-day MA of 68.39, and below the 200-day MA of 73.93, indicating a neutral trend. The MACD of 0.40 indicates Positive momentum. The RSI at 54.15 is Neutral, neither overbought nor oversold. The STOCH value of 43.50 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:DOCS.

Dr. Martens Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
£4.00B9.4515.14%1.21%10.51%-9.26%
70
Outperform
£16.74B19.8252.86%1.80%12.80%23.60%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
57
Neutral
£686.25M28.806.89%3.36%-2.88%425.53%
55
Neutral
£403.22M-1.74-155.17%―-15.00%21.71%
54
Neutral
£20.11M-21.43-3.48%―-10.10%-145.45%
53
Neutral
£3.83B186.412.29%―-1.67%―
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:DOCS
Dr. Martens Plc
71.70
-2.83
-3.79%
GB:ASC
ASOS plc
337.00
30.00
9.77%
GB:BRBY
Burberry
1,070.00
-193.00
-15.28%
GB:NXT
Next plc
14,665.00
2,992.69
25.64%
GB:SHOE
Shoe Zone
43.50
-60.50
-58.17%
GB:JD
JD Sports Fashion
83.10
-5.71
-6.43%

Dr. Martens Plc Corporate Events

Business Operations and StrategyRegulatory Filings and Compliance
Dr. Martens CEO and CFO Boost Stakes via Share Incentive Plan
Positive
Jun 16, 2026
Dr. Martens has disclosed that chief executive Ije Nwokorie and chief financial officer Giles Wilson have increased their shareholdings through the company’s HMRC-approved Share Incentive Plan. Each executive purchased 202 partnership shares...
Other
Dr. Martens CEO boosts stake with six-figure share purchase
Positive
Jun 16, 2026
Dr. Martens plc is an iconic British footwear brand founded in Northamptonshire and best known for its 1460 boots and other heritage silhouettes that have become staples for workers, musicians and subcultural communities. It operates globally acro...
Business Operations and StrategyPrivate Placements and Financing
Dr. Martens Admits New Shares Linked to Employee Schemes on LSE
Neutral
Jun 5, 2026
Dr. Martens has issued and admitted 623,983 new ordinary shares of £0.01 each to trading on the London Stock Exchange’s main market, bringing the total number of shares in issue to 967,943,542. The new shares, which are fully fungible w...
Financial DisclosuresRegulatory Filings and ComplianceShareholder Meetings
Dr. Martens Publishes 2026 Annual Report and Sets Date for AGM
Neutral
Jun 2, 2026
Dr. Martens plc has published its Annual Report and Accounts for the financial period ended 29 March 2026, alongside the formal notice and proxy form for its 2026 Annual General Meeting. The documents have been filed with the UK’s National S...
Business Operations and StrategyExecutive/Board Changes
Dr. Martens Links Executive Pay to Long-Term Performance With New Share Awards
Positive
Jun 2, 2026
Dr. Martens plc has awarded substantial performance share awards under its Long Term Incentive Plan to chief executive Ije Nwokorie and chief financial officer Giles Wilson, granting 2,732,653 and 2,100,151 ordinary shares respectively at nil cost...
Regulatory Filings and Compliance
Dr. Martens Sets Official Voting Share Capital at 967.9 Million
Neutral
Jun 2, 2026
Dr. Martens plc has confirmed that its issued share capital stands at 967,943,542 ordinary shares of GBP 0.01 each, with no shares held in treasury and each share carrying one voting right. This establishes 967,943,542 as the total number of votin...
Executive/Board Changes
Dr. Martens Announces Planned Board Transition as Senior Independent Director to Step Down
Positive
May 27, 2026
Dr. Martens plc announced that Lynne Weedall, its Senior Independent Director and Chair of both the Remuneration and Nomination Committees, will step down from the board at the conclusion of the company’s 2026 AGM on 15 July after almost six...
Business Operations and StrategyDividendsFinancial Disclosures
Dr. Martens pivots to consumer-first model as profits surge 61%
Positive
May 19, 2026
Dr. Martens reported a return to profit growth in the 52 weeks to 29 March 2026, with adjusted profit before tax rising 61% to £55m despite a 2.9% decline in revenue to £764.9m as the company deliberately reduced clearance and off-price ...
Business Operations and StrategyStock Buyback
Dr. Martens Plans Share Purchases for Employee Benefit Trust
Positive
May 19, 2026
Dr. Martens plc has instructed the trustee of its Employee Benefit Trust to purchase up to 10 million of the company’s ordinary shares on the market. The shares will be held on an unallocated basis and used to satisfy both current and future...
Business Operations and StrategyExecutive/Board Changes
Dr. Martens Executives Increase Stakes via Share Incentive Plan
Positive
May 14, 2026
Dr. Martens plc disclosed that Chief Executive Officer Ije Nwokorie and Chief Financial Officer Giles Wilson have both acquired ordinary shares under the company’s HMRC-approved Share Incentive Plan. Each executive purchased 233 partnership ...
Regulatory Filings and Compliance
Dr. Martens Confirms Total Voting Rights at Just Under 968 Million Shares
Neutral
Apr 30, 2026
Dr. Martens plc has confirmed that its issued ordinary share capital stands at 967,928,331 shares, each carrying one voting right and with none held in treasury. This figure sets the official denominator for investors when calculating whether they...
Executive/Board ChangesRegulatory Filings and Compliance
Dr. Martens CEO Ije Nwokorie Receives LTIP Shares and Sells Portion to Cover Tax
Neutral
Apr 16, 2026
Dr. Martens plc disclosed that a tranche of restricted stock units awarded to Chief Executive Officer Ije Nwokorie under the company’s Long Term Incentive Plan vested on 15 April 2026, resulting in the acquisition of 432,625 ordinary shares....
Business Operations and StrategyRegulatory Filings and Compliance
Dr. Martens Executives Buy Shares Under Employee Incentive Plan
Neutral
Apr 15, 2026
Dr. Martens plc disclosed that Chief Executive Officer Ije Nwokorie and Chief Financial Officer Giles Wilson have both acquired ordinary shares under the company’s HMRC-approved Share Incentive Plan. Each executive purchased 232 partnership ...
Regulatory Filings and Compliance
Dr. Martens Executives Acquire Shares Through Employee Incentive Plan
Neutral
Apr 10, 2026
Dr. Martens plc has disclosed small share acquisitions by chief executive officer Ije Nwokorie and chief financial officer Giles Wilson under the company’s all-employee Share Incentive Plan. The transactions, executed on 9 April on the Londo...
Business Operations and StrategyExecutive/Board Changes
Dr. Martens Reshapes Leadership to Drive Consumer‑First Growth
Positive
Apr 8, 2026
Dr. Martens has overhauled its operating model to a market‑level general manager structure and created a new executive team in a bid to sharpen its consumer‑first strategy. The footwear brand has appointed general managers for the UK, ...
Regulatory Filings and Compliance
Dr. Martens Confirms Total Voting Rights at Just Under 967.5 Million Shares
Neutral
Mar 31, 2026
Dr. Martens plc has confirmed that its issued ordinary share capital stands at 967,472,963 shares, each carrying one voting right, with no shares held in treasury. This figure establishes the definitive total of voting rights for investors to use ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 18, 2026