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Dr. Martens Plc (GB:DOCS)
LSE:DOCS

Dr. Martens Plc (DOCS) AI Stock Analysis

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GB:DOCS

Dr. Martens Plc

(LSE:DOCS)

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Neutral 64 (OpenAI - 5.2)
Rating:64Neutral
Price Target:
72.00p
▲(6.75% Upside)
Dr. Martens Plc's overall stock score reflects a mix of financial challenges and strategic progress. The most significant factor is the company's financial performance, which is hindered by declining revenue and profitability. Technical analysis indicates bearish momentum, while valuation suggests the stock is overvalued. Positive corporate events and earnings call insights provide some optimism, but challenges remain.
Positive Factors
Direct-to-consumer margin capture
Owning DTC channels lets Dr. Martens retain retail markup and protect margin durability versus wholesale. Over months this supports higher gross margins, pricing power, and closer customer data for product and marketing decisions, reducing revenue volatility.
High gross profit margin
A near-65% gross margin indicates strong product pricing and a resilient cost structure for footwear. This cushion helps absorb input or logistic cost shocks, funds marketing and product investment, and underpins long-term margin sustainability if sales stabilize.
Strong free cash flow generation
Improved free cash flow and robust operating cash conversion increase financial flexibility. Over the medium term this supports debt reduction, working-capital management, investment in stores/e‑commerce, and shareholder returns without relying on dilutive financing.
Negative Factors
Declining revenue trend
Sustained revenue declines undermine operating leverage and make fixed retail and supply costs harder to cover. If sales contraction persists across regions or core categories, margin recovery and reinvestment capacity will be constrained, limiting medium-term growth prospects.
Collapse in returns on equity
A dramatic ROE fall signals the business is generating far lower returns on capital. This reflects deteriorating profitability and reduces capital efficiency, making it harder to justify reinvestment or fund growth internally without improving margins or top-line trends.
Regional, product and tariff headwinds
Weakness in EMEA DTC, structural issues in core boots and sandals categories, and recurring tariff costs are durable headwinds. They can depress revenue mix and margins across reporting periods unless product assortment, pricing or sourcing strategies are meaningfully adjusted.

Dr. Martens Plc (DOCS) vs. iShares MSCI United Kingdom ETF (EWC)

Dr. Martens Plc Business Overview & Revenue Model

Company DescriptionDr. Martens plc designs, develops, procures, markets, sells, and distributes footwear in Europe, the Middle East, Africa, the Americas, and the Asia-Pacific. Its product segments include originals, fusion, kids, and casual, as well as accessories. The company offers its products under the Dr. Martens brand name. Dr. Martens plc was founded in 1945 and is based in London, the United Kingdom.
How the Company Makes MoneyDr. Martens generates revenue primarily through the sale of its footwear products, which include classic styles such as the 1460 boot and various other shoe models. The company sells its products through multiple channels, including direct-to-consumer sales via its branded retail stores and e-commerce platform, as well as through third-party retailers and distributors. This diversified distribution strategy allows Dr. Martens to reach a wide audience globally. Additionally, the brand benefits from a strong online presence and marketing initiatives that resonate with its target demographic. The company also explores collaborations and limited-edition releases with artists and designers, further enhancing brand visibility and driving sales. Partnerships with retailers and distributors across various geographic markets contribute to a steady revenue stream, allowing Dr. Martens to capitalize on its strong brand equity and consumer loyalty.

Dr. Martens Plc Earnings Call Summary

Earnings Call Date:Nov 20, 2025
(Q2-2026)
|
% Change Since: |
Next Earnings Date:May 28, 2026
Earnings Call Sentiment Neutral
The earnings call presented a mix of positive and negative aspects. There was notable improvement in revenue quality, operating profit, and debt reduction. Growth was observed in the Americas and APAC regions, along with an increase in full-price sales. However, challenges in the EMEA market, particularly in direct-to-consumer revenue, and ongoing issues with boots and sandals, along with tariff headwinds, were highlighted as areas of concern.
Q2-2026 Updates
Positive Updates
Revenue Growth and Quality Improvement
Revenue increased by GBP 2.7 million to GBP 327.3 million year-on-year, with a focus on full price sales and a reduction in markdown sales, resulting in better revenue quality.
Operating Profit Improvement
Operating profit improved by GBP 6.5 million, swinging from a loss last year to a GBP 3.4 million profit this year, despite some headwinds.
Significant Debt Reduction
Net bank debt reduced by GBP 33 million year-on-year to GBP 154 million, showing strong balance sheet management.
Growth in the Americas and APAC
The Americas returned to growth with a GBP 4.8 million increase in DTC, and APAC saw continued year-on-year growth, especially in South Korea retail.
Full-Price Sales Increase
DTC full-price revenue is up 6% year-on-year, with a 10% increase in new consumers buying at full price.
Negative Updates
Direct-to-Consumer Revenue Decline in EMEA
EMEA DTC revenue decreased by GBP 5.9 million year-on-year, attributed to a weak consumer environment and reduced markdown sales.
Boots and Sandals Challenges
Challenges in the boots and sandals segments were noted, with ongoing work required to address these issues.
Tariff Headwinds
U.S. tariffs posed a cost of GBP 2.7 million, impacting profitability, with ongoing actions to mitigate future impacts.
Company Guidance
During the call, the company provided guidance indicating strong performance in key metrics and adherence to their strategic plan. They reported a year-on-year revenue increase of GBP 2.7 million, reaching GBP 327.3 million, with a focus on improving revenue quality through full-price sales. Operating profit improved by GBP 6.5 million, shifting from a loss last year to a GBP 3.4 million profit. However, the profit before tax remains a loss, albeit significantly improved from the previous year. The company's dividend was declared at 0.85p, and net bank debt decreased by GBP 33 million to GBP 154 million. The strategy included focusing on reducing markdowns, expanding product offerings, and leveraging partnerships in new markets. The company also emphasized cost control, with a net debt-to-EBITDA ratio finishing at 2.1x, and aimed for sustainable growth in FY '27 and beyond.

Dr. Martens Plc Financial Statement Overview

Summary
Dr. Martens Plc faces challenges with declining revenue and profitability, impacting income statement scores. The balance sheet remains stable with manageable debt levels, though return on equity has declined. Cash flow performance is strong, with substantial free cash flow generation, but attention is needed to maintain operational improvements.
Income Statement
62
Positive
Dr. Martens Plc has experienced a decline in both revenue and profitability in recent years. The revenue growth rate has been negative, with revenue decreasing from 2023 to 2025. The gross profit margin remains healthy at 64.95% for 2025, but the net profit margin has dropped significantly to 0.57% in the same period, indicating reduced profitability. The EBIT and EBITDA margins have also decreased, reflecting operational challenges.
Balance Sheet
68
Positive
The balance sheet shows a stable equity position with a debt-to-equity ratio of 1.10 in 2025, which suggests manageable leverage. Return on equity has decreased significantly from 31.9% in 2022 to 1.23% in 2025, highlighting declining returns for shareholders. However, the equity ratio has improved, indicating a better asset-to-equity balance.
Cash Flow
75
Positive
Cash flow analysis reveals strong free cash flow generation with a significant increase in free cash flow from 2024 to 2025. The operating cash flow to net income ratio is robust, indicating good cash conversion efficiency despite lower net income. However, focus on sustaining operating cash flow growth is essential given the recent fluctuations in net income.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue785.00M787.60M877.10M1.00B908.30M773.00M
Gross Profit479.70M511.70M575.20M618.10M578.80M470.50M
EBITDA152.70M110.50M196.30M235.00M265.10M143.30M
Net Income15.30M4.50M69.20M128.90M181.20M34.70M
Balance Sheet
Total Assets865.40M889.80M952.40M992.60M859.10M652.80M
Cash, Cash Equivalents and Short-Term Investments95.70M155.90M111.10M157.50M228.00M113.60M
Total Debt397.10M404.10M477.00M451.80M393.80M366.40M
Total Liabilities536.30M523.40M584.20M588.40M530.90M502.10M
Stockholders Equity329.10M366.40M368.20M404.20M328.20M150.70M
Cash Flow
Free Cash Flow118.00M177.60M139.50M25.90M159.40M99.50M
Operating Cash Flow126.40M196.30M167.90M77.30M184.40M121.40M
Investing Cash Flow-14.00M-15.30M-25.50M-50.60M-25.00M-21.90M
Financing Cash Flow-110.50M-134.20M-185.90M-99.50M-47.00M-44.00M

Dr. Martens Plc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price67.45
Price Trends
50DMA
75.25
Negative
100DMA
82.77
Negative
200DMA
77.48
Negative
Market Momentum
MACD
-2.83
Positive
RSI
26.50
Positive
STOCH
16.06
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:DOCS, the sentiment is Negative. The current price of 67.45 is below the 20-day moving average (MA) of 73.42, below the 50-day MA of 75.25, and below the 200-day MA of 77.48, indicating a bearish trend. The MACD of -2.83 indicates Positive momentum. The RSI at 26.50 is Positive, neither overbought nor oversold. The STOCH value of 16.06 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:DOCS.

Dr. Martens Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
£15.41B19.7751.86%1.80%9.74%0.92%
71
Outperform
£4.05B8.2819.64%1.21%14.60%58.84%
64
Neutral
£650.99M42.094.61%3.36%-2.59%-46.13%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
59
Neutral
£394.75M-1.32-81.34%-14.89%12.08%
55
Neutral
£3.94B-145.76-3.00%-9.44%-170.53%
54
Neutral
£24.27M12.878.50%-6.24%-82.21%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:DOCS
Dr. Martens Plc
65.60
-3.79
-5.46%
GB:ASC
ASOS plc
294.50
-109.30
-27.07%
GB:BRBY
Burberry
1,073.00
-138.00
-11.40%
GB:NXT
Next plc
12,800.00
3,506.60
37.73%
GB:SHOE
Shoe Zone
52.50
-47.50
-47.50%
GB:JD
JD Sports Fashion
82.30
-1.35
-1.61%

Dr. Martens Plc Corporate Events

Regulatory Filings and Compliance
Dr. Martens Confirms Total Voting Rights at Just Under 1 Billion Shares
Neutral
Jan 30, 2026

Dr. Martens plc has confirmed that, as of 30 January 2026, its issued ordinary share capital stands at 967,319,559 shares, each carrying one voting right, with no shares held in treasury. This updated total voting rights figure provides the formal denominator that investors must use when calculating whether they need to disclose new or changed holdings under UK transparency rules, clarifying the company’s current equity base for shareholders and market participants.

The most recent analyst rating on (GB:DOCS) stock is a Hold with a £72.00 price target. To see the full list of analyst forecasts on Dr. Martens Plc stock, see the GB:DOCS Stock Forecast page.

Business Operations and StrategyStock Buyback
Dr. Martens to Buy Up to 10 Million Shares for Employee Benefit Trust
Positive
Jan 29, 2026

Dr. Martens plc has instructed the trustee of its Employee Benefit Trust to purchase up to 10 million of the company’s ordinary shares on the open market, to be held on an unallocated basis for use in meeting current and future obligations under its employee share plans. The move underlines the group’s ongoing commitment to equity-based remuneration and could modestly tighten the available free float, while providing flexibility in incentivising staff across its global operations without immediately issuing new shares.

The most recent analyst rating on (GB:DOCS) stock is a Hold with a £66.00 price target. To see the full list of analyst forecasts on Dr. Martens Plc stock, see the GB:DOCS Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Dr. Martens Sacrifices Q3 Revenue to Protect Margins as Strategy Pivot Takes Hold
Neutral
Jan 27, 2026

Dr. Martens reported a modest decline in third-quarter group revenue as it pushed ahead with a “consumer-first” turnaround that prioritises full-price sales over discounting, particularly in ecommerce. For the 13 weeks to 28 December 2025, revenue fell 2.7% at constant currency to £253m, with direct-to-consumer sales down 6.5% and wholesale up 9.5%, reflecting a deliberate pullback from clearance activity and a tougher consumer backdrop, especially in EMEA where DTC revenue slumped 12% while wholesale grew 13%. The Americas delivered 2% revenue growth, driven by stronger retail and a more disciplined wholesale mix, and APAC saw a small overall decline as reduced promotions hit DTC but boosted full-price performance, with South Korea continuing to grow strongly. Management said it is on track to deliver all four strategic objectives for FY26, including reducing reliance on discounted wholesale in the US, expanding newer product families, opening new markets via capital-light partnerships—such as an expanded Latin American distribution deal—and simplifying its operating model to be closer to local consumers. Despite expecting broadly flat constant-currency revenue for FY26 as it prioritises profitability and revenue quality, Dr. Martens reiterated guidance for significant year-on-year growth in profit before tax, though it warned that foreign exchange volatility now implies a larger revenue headwind and a broadly neutral effect on adjusted PBT.

The most recent analyst rating on (GB:DOCS) stock is a Hold with a £100.00 price target. To see the full list of analyst forecasts on Dr. Martens Plc stock, see the GB:DOCS Stock Forecast page.

Executive/Board ChangesRegulatory Filings and Compliance
Dr. Martens CEO and CFO Increase Holdings Through Share Incentive Plan
Positive
Jan 15, 2026

Dr. Martens has disclosed that chief executive officer Ije Nwokorie and chief financial officer Giles Wilson have each acquired 192 ordinary shares in the company through the firm’s HMRC-approved all-employee Share Incentive Plan, at a price of 77.894 pence per share. Under the same plan, both executives were also granted 192 matching shares for no consideration, underscoring ongoing senior management participation in the company’s equity-based remuneration scheme and aligning leadership incentives more closely with shareholder interests.

The most recent analyst rating on (GB:DOCS) stock is a Hold with a £100.00 price target. To see the full list of analyst forecasts on Dr. Martens Plc stock, see the GB:DOCS Stock Forecast page.

Regulatory Filings and Compliance
Dr. Martens Confirms Total Voting Share Capital
Neutral
Dec 31, 2025

Dr. Martens plc has confirmed that, as of 31 December 2025, its issued ordinary share capital comprises 967,295,505 shares of GBP 0.01 each, all of which carry one voting right and none of which are held in treasury. This disclosure formalises the total number of voting shares in issue, providing investors with the denominator needed to assess and report significant shareholdings under UK transparency rules, and thereby supports regulatory compliance and clearer visibility over the company’s ownership structure.

The most recent analyst rating on (GB:DOCS) stock is a Hold with a £84.00 price target. To see the full list of analyst forecasts on Dr. Martens Plc stock, see the GB:DOCS Stock Forecast page.

Business Operations and Strategy
Dr. Martens Directors Participate in Share Incentive Plan
Positive
Dec 12, 2025

Dr. Martens Plc announced that its directors and persons discharging managerial responsibility participated in the company’s Share Incentive Plan (SIP), acquiring Partnership Shares and receiving Matching Shares. This move reflects the company’s commitment to employee engagement and aligns the interests of its management with those of its shareholders, potentially strengthening its market position and stakeholder relations.

The most recent analyst rating on (GB:DOCS) stock is a Hold with a £84.00 price target. To see the full list of analyst forecasts on Dr. Martens Plc stock, see the GB:DOCS Stock Forecast page.

Other
Dr. Martens Director Increases Stake with Share Purchase
Positive
Dec 12, 2025

Dr. Martens plc announced that Robert Hanson, an Independent Non-Executive Director, purchased 104,000 ordinary shares at a price of £0.7695 per share on the London Stock Exchange. This transaction reflects confidence in the company’s future prospects and may influence investor sentiment positively, highlighting the director’s commitment to the company’s growth and stability.

The most recent analyst rating on (GB:DOCS) stock is a Hold with a £84.00 price target. To see the full list of analyst forecasts on Dr. Martens Plc stock, see the GB:DOCS Stock Forecast page.

Other
Dr. Martens Director Acquires Significant Shareholding
Positive
Dec 8, 2025

Dr. Martens plc announced that Robert Hanson, an Independent Non-Executive Director, purchased 96,000 ordinary shares at a price of £0.7886 each on December 5, 2025. This transaction, conducted on the London Stock Exchange, reflects a significant investment by a key company figure, potentially signaling confidence in the company’s future prospects and impacting stakeholder perceptions.

The most recent analyst rating on (GB:DOCS) stock is a Hold with a £84.00 price target. To see the full list of analyst forecasts on Dr. Martens Plc stock, see the GB:DOCS Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Dr. Martens Reports Strategic Progress and Revenue Growth Amid Market Challenges
Positive
Nov 20, 2025

Dr. Martens has reported a 6% growth in full-price direct-to-consumer revenue, aligning with its shift to a consumer-first strategy. The company is seeing positive results from its new product launches and strategic growth initiatives, despite a challenging market environment. Financially, Dr. Martens has improved its performance, reducing net bank debt and maintaining strong cash flow. The Americas region performed best, while EMEA faced challenges. The company is focused on mitigating the impact of increased USA tariffs and expects to manage these effectively for future fiscal years.

The most recent analyst rating on (GB:DOCS) stock is a Hold with a £100.00 price target. To see the full list of analyst forecasts on Dr. Martens Plc stock, see the GB:DOCS Stock Forecast page.

Business Operations and Strategy
Dr. Martens Directors Participate in Share Incentive Plan
Positive
Nov 12, 2025

Dr. Martens Plc announced a transaction involving its Share Incentive Plan (SIP), where directors Ije Nwokorie and Giles Wilson acquired Partnership Shares and were awarded Matching Shares. This move reflects the company’s commitment to employee investment and may enhance stakeholder confidence in its governance practices.

The most recent analyst rating on (GB:DOCS) stock is a Hold with a £100.00 price target. To see the full list of analyst forecasts on Dr. Martens Plc stock, see the GB:DOCS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025