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Marks and Spencer (GB:MKS)
LSE:MKS

Marks and Spencer (MKS) AI Stock Analysis

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GB:MKS

Marks and Spencer

(LSE:MKS)

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Neutral 61 (OpenAI - 5.2)
Rating:61Neutral
Price Target:
399.00 p
â–˛(11.30% Upside)
Action:ReiteratedDate:12/07/25
Marks and Spencer's overall stock score is driven by strong financial performance and positive corporate events. However, the high P/E ratio and bearish technical indicators weigh down the score. The earnings call provided a mixed outlook with growth in certain areas but challenges in others. The company's strategic initiatives and insider confidence are positive, but valuation concerns and technical weakness are significant risks.
Positive Factors
Strong cash generation
High cash conversion ratios demonstrate durable cash-generation capacity. With FCF well above net income and operating cash flows multiple times net income, M&S can fund store rollout, supply-chain modernization and technology upgrades internally while retaining flexibility for shareholder returns or debt reduction over the next 2–6 months.
Resilient food business
Consistent volume growth and strong value-range performance signal structural strength in the food division, which is less cyclical than fashion. Robust food sales and customer loyalty provide a recurring, higher-frequency revenue stream that supports cash flow stability and margins, underpinning multi-channel investments and store renewals.
Balanced leverage and capital structure
A moderate debt-to-equity ratio and a stable equity ratio indicate a reasonable capital structure able to support growth initiatives without excessive financial stress. Combined with a double-digit ROE, this balance offers M&S flexibility to invest in transformation while managing leverage and maintaining resilience to sector shocks over coming quarters.
Negative Factors
Fashion/Home/Beauty weakness
A substantial, sustained decline in non-food categories reduces diversification and depresses overall margin mix. Given these categories historically drive higher margins and brand value, prolonged underperformance risks longer recovery timelines, structural market-share loss online, and weaker profitability until assortment and online operations fully recover.
Material cyber incident hit
A large, direct operating-profit hit highlights operational and IT vulnerability. Even net of insurance, remediation, heightened security investment and potential reputational effects create ongoing cost burdens and execution risk. These factors can depress near-term operating leverage and require capital reallocation away from growth projects.
Low net profitability
A narrow net margin leaves the company exposed to input-cost inflation, policy-driven charges and operational shocks. With modest EBIT margins, M&S has limited earnings buffer to sustain investment or absorb further cost headwinds, making margin recovery and cost discipline critical for stable returns and financing capacity in the medium term.

Marks and Spencer (MKS) vs. iShares MSCI United Kingdom ETF (EWC)

Marks and Spencer Business Overview & Revenue Model

Company DescriptionMarks and Spencer Group plc operates various retail stores. It operates through five segments: UK Clothing & Home, UK Food, International, Ocado, and All Other. The company offers protein deli and dairy; produce; ambient and in-store bakery; meals dessert and frozen; and hospitality and Food on the Move' products. The company also provides womenswear, menswear, lingerie, kids wear, and home products; financial services, including credit cards, payment solutions, insurances, savings, and loans; and renewable energy services. In addition, it invests in and develops real estate properties; operates international franchises; and provides its products online. The company also exports its products. It operates 1,487 stores in worldwide. The company was founded in 1884 and is headquartered in London, the United Kingdom.
How the Company Makes MoneyMarks and Spencer generates revenue primarily through its retail operations, which include both physical stores and online sales. The Food segment is a significant revenue driver, contributing a large portion of the company's earnings through the sale of premium grocery items and ready-to-eat meals. The General Merchandise segment, which includes clothing and home products, also plays a crucial role in the company's profitability. MKS has developed a strong brand identity and customer loyalty, further enhancing its revenue potential. Key revenue streams include direct sales from stores and e-commerce platforms, while partnerships with suppliers and logistics companies help optimize operational efficiency and expand product offerings. Additionally, MKS has made strategic investments in sustainability and digital transformation, aiming to enhance customer experience and drive future growth.

Marks and Spencer Earnings Call Summary

Earnings Call Date:Nov 05, 2025
(Q2-2026)
|
% Change Since: |
Next Earnings Date:May 27, 2026
Earnings Call Sentiment Neutral
The call highlighted significant growth in sales driven by the inclusion of Ocado Retail and resilience in the food sector, alongside strategic investments in store and technology. However, challenges remain with the impact of a cyber incident, declines in Fashion, Home and Beauty, and international sales, and an uncertain consumer environment.
Q2-2026 Updates
Positive Updates
Group Sales Growth
Group sales grew 22% versus last year, mainly driven by the consolidation of Ocado Retail. M&S Food sales grew 7.8% in the half.
Food Business Resilience
M&S Food achieved 3 years of consecutive monthly volume growth, outperforming the market. Sales of value ranges are up 29%.
Store Expansion and Modernization
Opened 15 new or renewed stores in the first half and plan to open more than 20 in the second half. New food distribution center announced for 2029.
Technology and Supply Chain Investments
Investments in technology and supply chain modernization, including a new Fashion, Home and Beauty planning platform and a new automated food distribution center.
Negative Updates
Impact of Cyber Incident
The material impact of the cyber incident on group operating profit is estimated at GBP 300 million for the financial year.
Fashion, Home and Beauty Sales Decline
Sales in Fashion, Home and Beauty were down 16.4%, affected by paused online operations and supply chain disruptions.
International Sales Decline
International sales were down 11.6% due to offline international websites and shipment disruptions.
Consumer Environment Uncertainty
The consumer environment remains uncertain, with concerns about cost pressures such as national insurance contributions and packaging tax.
Company Guidance
In the recent Marks and Spencer analyst call, the company provided guidance on several key metrics for its fiscal year 2026. Group sales grew by 22%, primarily due to the consolidation of Ocado Retail, while M&S sales remained flat compared to the previous year. The group reported a profit before tax and adjusting items of GBP 184 million and maintained a net funds position excluding lease liabilities. The call highlighted a material impact on group operating profit by around GBP 300 million due to a significant incident, partially mitigated by a GBP 100 million insurance claim. In terms of individual business segments, food sales grew by 7.8%, while fashion, home, and beauty sales declined by 16.4% due to online operation pauses, supply chain disruptions, and reduced footfall. The company also emphasized their transformation strategy, including investments in store rotation, supply chain modernization, and technology, with plans to open more than 20 new or renewed stores in the second half. Additionally, international sales were down by 11.6%, with recovery efforts underway, and Ocado Retail saw a 14.9% sales increase. The outlook for the second half anticipates profit at least in line with the previous year, with a focus on cost reduction to offset external headwinds, including GBP 50 million from national insurance contributions and packaging tax.

Marks and Spencer Financial Statement Overview

Summary
Marks and Spencer exhibits strong revenue growth and efficient cost management, although profitability is somewhat pressured by lower net profit margins. The balance sheet is stable with balanced leverage, and the company maintains healthy cash flow metrics. While operational efficiency is moderate, the strong cash flows and revenue trajectory provide a solid foundation for future growth.
Income Statement
78
Positive
Marks and Spencer has shown consistent revenue growth over the past years, with a notable revenue increase from 2024 to 2025. The Gross Profit Margin is strong at 33.4% for 2025, indicating effective cost management. However, the Net Profit Margin has decreased to 2.1% in 2025, signaling pressure on profitability. The EBIT margin of 4.5% reflects moderate operational efficiency, while the EBITDA margin of 10.8% in 2025 shows a solid core earnings capacity.
Balance Sheet
72
Positive
The company's balance sheet shows a moderate Debt-to-Equity Ratio of 1.0, indicating balanced leverage. The Return on Equity (ROE) is 10.1% for 2025, demonstrating decent profitability relative to equity. The Equity Ratio is 33.3%, reflecting a stable capital structure, though there's room for improvement in strengthening equity further.
Cash Flow
80
Positive
Cash flow analysis reveals robust Free Cash Flow growth, as seen in the positive Free Cash Flow to Net Income Ratio of 2.7 in 2025. The Operating Cash Flow to Net Income Ratio is 4.4 in 2025, indicating strong cash generation relative to net income. Overall, the company demonstrates healthy cash flow management.
BreakdownTTMMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue15.28B13.82B13.04B11.93B10.89B9.16B
Gross Profit7.34B4.61B4.46B4.14B3.75B2.91B
EBITDA997.40M1.49B1.37B1.20B1.16B622.90M
Net Income19.80M295.70M431.20M363.40M306.60M-198.00M
Balance Sheet
Total Assets10.07B8.82B8.68B9.10B9.44B8.64B
Cash, Cash Equivalents and Short-Term Investments848.60M1.15B1.03B1.08B1.22B692.80M
Total Debt3.39B2.94B3.13B3.63B3.81B4.09B
Total Liabilities7.10B5.87B5.85B6.28B6.53B6.35B
Stockholders Equity2.80B2.94B2.83B2.81B2.91B2.28B
Cash Flow
Free Cash Flow603.40M806.10M872.40M619.60M1.12B664.20M
Operating Cash Flow1.01B1.31B1.30B1.03B1.38B870.90M
Investing Cash Flow-280.90M-696.10M-435.30M-516.60M-245.70M-192.60M
Financing Cash Flow-580.20M-773.60M-909.80M-643.80M-595.90M-244.00M

Marks and Spencer Technical Analysis

Technical Analysis Sentiment
Negative
Last Price358.50
Price Trends
50DMA
372.17
Negative
100DMA
361.81
Negative
200DMA
358.24
Positive
Market Momentum
MACD
-5.53
Positive
RSI
38.19
Neutral
STOCH
26.77
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:MKS, the sentiment is Negative. The current price of 358.5 is below the 20-day moving average (MA) of 383.33, below the 50-day MA of 372.17, and above the 200-day MA of 358.24, indicating a neutral trend. The MACD of -5.53 indicates Positive momentum. The RSI at 38.19 is Neutral, neither overbought nor oversold. The STOCH value of 26.77 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:MKS.

Marks and Spencer Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
ÂŁ14.82B9.5051.86%1.80%9.74%0.92%
73
Outperform
£2.90B2.3819.54%―-6.43%52.93%
71
Outperform
ÂŁ3.58B26.7219.64%1.21%14.60%58.84%
65
Neutral
ÂŁ1.74B6.72121.78%3.99%3.78%3.29%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
ÂŁ7.26B298.740.69%1.18%14.13%-96.12%
52
Neutral
£277.70M-1.12-111.93%―-14.89%12.08%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:MKS
Marks and Spencer
358.50
27.54
8.32%
GB:ASC
ASOS plc
232.50
-17.50
-7.00%
GB:DNLM
Dunelm Group
863.50
9.87
1.16%
GB:NXT
Next plc
12,845.00
3,595.56
38.87%
GB:FRAS
Frasers Group
673.00
50.00
8.03%
GB:JD
JD Sports Fashion
72.84
1.09
1.52%

Marks and Spencer Corporate Events

Business Operations and StrategyRegulatory Filings and Compliance
Marks and Spencer Executives Add Shares Through Employee Incentive Plan
Positive
Mar 2, 2026

Marks and Spencer has disclosed that two senior executives acquired small additional holdings in the company through its all-employee Share Incentive Plan. Operations Director S. Berendji and Managing Director of Food A. Freudmann each bought 38 ordinary shares at £3.928 on 27 February 2026 via the London Stock Exchange, reflecting ongoing managerial participation in the retailer’s equity-based incentive arrangements.

The transactions, reported under UK Market Abuse Regulation requirements, underscore the alignment of key managers’ interests with those of shareholders, though the volumes involved are modest and unlikely to materially affect the company’s capital structure. Such routine share plan acquisitions are part of Marks and Spencer’s broader approach to employee share ownership, aimed at reinforcing commitment to the business and regulatory transparency around insider dealing.

The most recent analyst rating on (GB:MKS) stock is a Hold with a £418.00 price target. To see the full list of analyst forecasts on Marks and Spencer stock, see the GB:MKS Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Marks and Spencer Updates Share Capital After SAYE Scheme Issuance
Neutral
Mar 2, 2026

Marks and Spencer Group has issued and allotted 7,507,025 new ordinary shares of 1p each under its Save As You Earn (SAYE) employee share scheme, with the shares admitted to trading on the London Stock Exchange’s Main Market under an existing block admission. Following this issue, the company’s total share capital with voting rights has increased to 2,064,647,580 ordinary shares, a change relevant for investors monitoring their disclosure thresholds under UK transparency rules.

The updated share count provides the new denominator shareholders must use to assess whether they must notify the regulator and the company of holdings or changes in holdings. The move underscores M&S’s continued use of employee share plans as part of its remuneration and incentive structure, while slightly diluting existing shareholders as part of normal capital management for such schemes.

The most recent analyst rating on (GB:MKS) stock is a Hold with a £418.00 price target. To see the full list of analyst forecasts on Marks and Spencer stock, see the GB:MKS Stock Forecast page.

Other
Marks and Spencer CEO Sells 150,000 Shares on London Market
Neutral
Feb 17, 2026

Marks and Spencer Group plc disclosed that its Chief Executive Officer, S Machin, has carried out a sale of company shares. The transaction involved the disposal of 150,000 ordinary 1p shares at a price of £4.04 per share on 17 February 2026.

The trade was executed on the London Stock Exchange’s Main Market and was reported as a single transaction. This director dealing notice informs investors of changes in the CEO’s shareholding, a development that stakeholders may monitor for signals about executive confidence and capital management decisions.

The most recent analyst rating on (GB:MKS) stock is a Hold with a £375.00 price target. To see the full list of analyst forecasts on Marks and Spencer stock, see the GB:MKS Stock Forecast page.

Executive/Board Changes
M&S Director Evelyn Bourke Joins St. James’s Place Board as Independent Non-Executive
Positive
Feb 5, 2026

Marks and Spencer Group plc has announced that board member Evelyn Bourke will take on an additional external role as an independent non-executive director at St. James’s Place plc from 1 March 2026, where she will also serve on the audit and remuneration committees. The move underscores the breadth of governance and financial oversight experience represented on M&S’s board, potentially strengthening its corporate governance credentials while highlighting the cross-industry influence of its senior leadership.

The most recent analyst rating on (GB:MKS) stock is a Hold with a £396.00 price target. To see the full list of analyst forecasts on Marks and Spencer stock, see the GB:MKS Stock Forecast page.

Regulatory Filings and Compliance
M&S Discloses Share Option Exercise and Sale by International MD
Neutral
Feb 3, 2026

Marks and Spencer Group plc disclosed that its Managing Director of International, identified as a person discharging managerial responsibilities, has exercised options over 8,800 ordinary 1p shares under the company’s Sharesave scheme at an exercise price of £0.99 per share and subsequently sold the same number of shares at £3.681722 per share on 2 February 2026. The transaction, carried out partly outside a trading venue and the sale executed on the London Stock Exchange’s Main Market, forms part of routine employee share incentive and disposal activity, and is being reported in line with UK Market Abuse Regulation transparency requirements for director and senior management dealings in company stock.

The most recent analyst rating on (GB:MKS) stock is a Hold with a £390.00 price target. To see the full list of analyst forecasts on Marks and Spencer stock, see the GB:MKS Stock Forecast page.

Regulatory Filings and Compliance
Marks and Spencer Confirms Current Voting Share Capital
Neutral
Feb 2, 2026

Marks and Spencer Group PLC has reported that its issued share capital comprises 2,057,211,437 ordinary shares, all of which carry voting rights, and that it currently holds no shares in treasury. This updated share capital figure provides the reference denominator for shareholders when assessing whether they must disclose holdings or changes in their interests under the UK Financial Conduct Authority’s Disclosure and Transparency Rules, supporting regulatory compliance and transparency in the company’s ownership structure.

The most recent analyst rating on (GB:MKS) stock is a Hold with a £390.00 price target. To see the full list of analyst forecasts on Marks and Spencer stock, see the GB:MKS Stock Forecast page.

Other
Marks and Spencer Executives Add Shares Through Incentive Plan
Positive
Jan 28, 2026

Marks and Spencer has disclosed that two senior executives, Operations Director Sacha Berendji and Managing Director of Food Alex Freudmann, have increased their holdings in the company by acquiring ordinary shares through its all-employee Share Incentive Plan. The purchases, made on 27 January 2026 on the London Stock Exchange at £3.60 per share, involve modest volumes but underline ongoing management participation in the group’s share ownership schemes, aligning leadership interests more closely with those of shareholders.

The most recent analyst rating on (GB:MKS) stock is a Buy with a £440.00 price target. To see the full list of analyst forecasts on Marks and Spencer stock, see the GB:MKS Stock Forecast page.

DividendsRegulatory Filings and Compliance
Marks & Spencer Executives Add Shares via Dividend Reinvestment Plan
Neutral
Jan 12, 2026

Marks and Spencer Group plc has disclosed that senior executives have increased their shareholdings through the company’s Dividend Reinvestment Plan, with Operations Director Sacha Berendji acquiring 2,044 ordinary shares and Managing Director of Food Alex Freudmann acquiring 4 ordinary shares on 9 January 2026. The routine transactions, executed on the London Stock Exchange and reported under UK Market Abuse Regulation requirements, marginally boost insider ownership and signal continued executive alignment with shareholder interests, though they are not large enough to materially affect the company’s capital structure.

The most recent analyst rating on (GB:MKS) stock is a Buy with a £435.00 price target. To see the full list of analyst forecasts on Marks and Spencer stock, see the GB:MKS Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
M&S Delivers Strong Christmas in Food as Fashion Recovers and Ocado JV Accelerates Growth
Positive
Jan 8, 2026

Marks and Spencer reported a solid Christmas trading period for the 13 weeks to 27 December 2025, with group sales of £4.99bn and continued momentum in its reshaping strategy. Food remained the standout performer, with underlying sales up 6.6%, like-for-like sales up 5.6% and UK volume growth of 2.3%, helping the retailer reach a record 4.0% grocery market share and reinforcing its position as the UK’s fastest-growing family grocer. The strength came from core grocery categories, quality and innovation in ranges such as Italian ready meals and in-store bakery, and rapid growth in value lines like ‘Remarksable Value’ and ‘Bigger Pack, Better Value’, while newer and refurbished stores outperformed the wider estate. In contrast, Fashion, Home & Beauty sales declined 2.5% overall, with store weakness and earlier-year stock data issues offsetting improved online performance, though M&S regained market share leadership in fashion and now ranks first for customer perceptions of style, quality and value, indicating progress in its brand repositioning. International sales edged up 0.9% as wholesale, online and food franchise growth compensated for weaker shipments and India, while Ocado Retail delivered a 13.7% sales increase, with M&S products up 16.3% and representing around 30% of Ocado Retail sales, highlighting the strategic importance of the joint venture. Management reiterated unchanged full-year guidance and signalled an acceleration of its transformation agenda, centring on value investment, product innovation, store and online upgrades, supply chain improvements and structural cost reductions, despite a backdrop of fragile consumer confidence and milder weather.

The most recent analyst rating on (GB:MKS) stock is a Buy with a £4.20 price target. To see the full list of analyst forecasts on Marks and Spencer stock, see the GB:MKS Stock Forecast page.

Regulatory Filings and Compliance
Marks and Spencer Confirms Current Voting Share Capital for Regulatory Disclosures
Neutral
Jan 2, 2026

Marks and Spencer Group PLC has confirmed that its issued share capital comprises 2,057,140,555 ordinary shares, all of which carry voting rights, with no shares currently held in treasury. This updated share capital figure provides the key denominator shareholders must use to assess and report any notifiable holdings or changes in their interests under the UK Financial Conduct Authority’s disclosure and transparency rules, ensuring ongoing clarity and compliance in the company’s ownership disclosures.

The most recent analyst rating on (GB:MKS) stock is a Hold with a £412.00 price target. To see the full list of analyst forecasts on Marks and Spencer stock, see the GB:MKS Stock Forecast page.

Other
Marks and Spencer Executives Add Shares via All-Employee Incentive Plan
Positive
Dec 30, 2025

Marks and Spencer Group plc has disclosed that senior executives Sacha Berendji, Operations Director, and Alex Freudmann, Managing Director of Food, have acquired additional ordinary shares in the company under its all-employee Share Incentive Plan. On 29 December 2025, Berendji purchased 46 partnership shares and Freudmann 47 partnership shares at a price of £3.21347 per share on the London Stock Exchange’s main market, a routine transaction that modestly increases insider ownership and underscores ongoing executive participation in employee share schemes designed to align management interests with those of shareholders.

The most recent analyst rating on (GB:MKS) stock is a Hold with a £412.00 price target. To see the full list of analyst forecasts on Marks and Spencer stock, see the GB:MKS Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Marks and Spencer Sets 2025 PSP Award Targets Amid Cyber Incident Delays
Neutral
Dec 11, 2025

Marks and Spencer Group PLC announced the targets for its 2025 Performance Share Plan (PSP) awards, which were delayed due to a cyber incident. The PSP aims to create sustainable value and align with shareholder interests, with awards vesting in 2028 and being held until 2030. The performance targets include adjusted EPS, ROCE, and relative TSR, with strategic measures remaining undisclosed due to commercial sensitivity. This announcement reflects the company’s commitment to long-term growth and shareholder value, despite recent challenges.

The most recent analyst rating on (GB:MKS) stock is a Hold with a £353.00 price target. To see the full list of analyst forecasts on Marks and Spencer stock, see the GB:MKS Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Marks and Spencer Announces Director Share Transaction
Neutral
Dec 10, 2025

Marks and Spencer Group plc announced a transaction involving the vesting and subsequent sale of shares by a director, A Freudmann, who is the Managing Director of Food. The transaction involved the vesting of 792,316 shares under the 2022/23 Performance Share Plan (PSP), with 375,007 shares sold to cover tax and National Insurance liabilities, and 417,309 shares retained. This transaction, conducted on the London Stock Exchange, reflects the company’s ongoing management of executive share awards and could have implications for shareholder value and executive compensation strategies.

The most recent analyst rating on (GB:MKS) stock is a Hold with a £353.00 price target. To see the full list of analyst forecasts on Marks and Spencer stock, see the GB:MKS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025