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Watches of Switzerland Group PLC (GB:WOSG)
LSE:WOSG

Watches of Switzerland Group PLC (WOSG) AI Stock Analysis

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GB:WOSG

Watches of Switzerland Group PLC

(LSE:WOSG)

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Outperform 79 (OpenAI - 4o)
Rating:79Outperform
Price Target:
571.00p
▲(17.10% Upside)
Watches of Switzerland Group PLC's overall score is driven by strong financial performance and positive earnings call sentiment, particularly in the U.S. market. Technical indicators support a bullish outlook, although valuation concerns and leverage require attention.
Positive Factors
U.S. Market Growth
Strong growth in the U.S. market highlights the company's successful expansion and robust demand, enhancing its competitive position and revenue potential.
E-commerce Expansion
The significant growth in e-commerce, especially in the U.S., underscores the company's effective digital strategy, broadening its market reach and customer base.
Cash Flow Generation
Robust cash flow growth enhances the company's ability to fund operations, invest in growth opportunities, and maintain financial flexibility.
Negative Factors
Margin Pressure
Margin pressures from tariffs and adverse product mix could impact profitability, necessitating strategic adjustments to sustain margins.
UK Market Challenges
The challenging consumer environment and showroom closures in the U.K. may limit growth, requiring targeted strategies to revitalize this market.
Adjusted EBIT Margin Decline
A decline in EBIT margin indicates potential operational inefficiencies or cost pressures, which could affect long-term profitability if not addressed.

Watches of Switzerland Group PLC (WOSG) vs. iShares MSCI United Kingdom ETF (EWC)

Watches of Switzerland Group PLC Business Overview & Revenue Model

Company DescriptionWatches of Switzerland Group PLC (WOSG) is a leading luxury watch retailer in the United Kingdom and Europe, specializing in the distribution of high-end timepieces from prestigious brands such as Rolex, Patek Philippe, and Omega. The company operates a multi-channel retail model, with a strong presence in both physical stores and online platforms, catering to a discerning clientele that values quality craftsmanship and luxury branding. WOSG also offers bespoke services, including watch repairs and servicing, enhancing the customer experience and fostering brand loyalty.
How the Company Makes MoneyWatches of Switzerland Group PLC generates revenue primarily through the sale of luxury watches and jewelry. The company's revenue model is built on high-margin products, with significant markups on designer watches compared to their wholesale prices. Key revenue streams include direct sales from their retail stores, online sales through their e-commerce platform, and after-sales services such as maintenance and repairs. Additionally, strategic partnerships with luxury watch brands allow WOSG to secure exclusive distribution rights, enhancing its product offerings and attracting high-end clientele. The growing trend towards luxury goods and the increasing demand for premium watches also contribute positively to the company's financial performance.

Watches of Switzerland Group PLC Earnings Call Summary

Earnings Call Date:Dec 04, 2025
(Q2-2026)
|
% Change Since: |
Next Earnings Date:Jul 02, 2026
Earnings Call Sentiment Positive
The earnings call reflects a strong performance in the U.S. market and substantial growth in ecommerce and the Certified Pre-Owned program. However, challenges such as margin pressure from U.S. tariffs and a modest performance in the U.K. market were noted. Overall, the highlights significantly outweigh the lowlights, indicating a positive sentiment.
Q2-2026 Updates
Positive Updates
Strong U.S. Sales Growth
The U.S. market saw a 21% increase in retail sales in constant currency, driven by expansion of the showroom network and robust demand across brands and categories.
Ecommerce Success
Ecommerce grew by 17% in constant currency, with particularly strong growth in the U.S. following investments in a localized team and a new Shopify platform.
Certified Pre-Owned Program Expansion
Rolex Certified Pre-Owned became the group's second-largest brand, with significant expansion in the U.S. and U.K. markets.
Luxury Jewelry Segment Growth
Roberto Coin saw a 16% increase in wholesale sales in the U.S., supported by a successful advertising campaign and new boutique openings.
Share Buyback and Financial Health
The company completed a GBP 25 million share buyback program and reported a strong free cash flow of GBP 48 million, up 71% from the previous year.
High Net Promoter Score
The company achieved a Net Promoter Score of 94.5%, indicating strong customer satisfaction and loyalty.
Negative Updates
Margin Pressure Due to U.S. Tariffs
Net product margin decreased by 90 basis points due to adverse product mix and a reduction in brand margins resulting from U.S. tariffs.
UK Market Challenges
U.K. sales growth was modest at 2%, with the market impacted by previous showroom closures and a challenging consumer environment.
Adjusted EBIT Margin Decline
Adjusted EBIT margin fell by 30 basis points from the previous year, primarily due to product margin rate declines.
Company Guidance
In the recent call, the company provided a robust set of metrics and guidance for the fiscal year. Sales for the first half of the year reached GBP 845 million, marking a 10% increase in constant currency, driven by a 20% surge in the U.S. and a 5% rise in the U.K. after adjusting for store closures. EBIT increased by 6% to GBP 69 million, while free cash flow soared by 71% to GBP 48 million. The company completed a GBP 25 million share buyback and invested GBP 37 million in showroom projects, completing eight in the first half. E-commerce saw a 17% rise, with significant growth in the U.S. The group's leverage was at 0.6x, and ROCE improved by 80 basis points to 17.3%. They reiterated their full-year guidance of a 6% to 10% revenue growth at constant currency, with capital expenditure expected between GBP 65 million and GBP 70 million. The U.S. market was highlighted as a significant growth driver, contributing 59% of adjusted EBIT, with a continued focus on expansion, acquisitions, and client-centric initiatives.

Watches of Switzerland Group PLC Financial Statement Overview

Summary
Watches of Switzerland Group PLC exhibits solid financial health with consistent revenue growth and strong cash flow generation. However, there is a slight decline in profitability margins and an increase in leverage, which requires careful management.
Income Statement
75
Positive
Watches of Switzerland Group PLC has demonstrated consistent revenue growth with a 5.78% increase in the latest year, following a slight decline in the previous year. The gross profit margin has remained stable, though slightly lower than in earlier years. The net profit margin has decreased to 3.26% from 3.84%, indicating some pressure on profitability. However, the EBIT and EBITDA margins remain healthy, suggesting operational efficiency.
Balance Sheet
70
Positive
The company's debt-to-equity ratio has increased to 1.20, indicating a higher reliance on debt financing, which could pose a risk if not managed carefully. Return on equity has decreased to 9.97%, reflecting reduced profitability. The equity ratio remains stable, suggesting a balanced approach to asset financing.
Cash Flow
80
Positive
The company has shown a strong free cash flow growth rate of 20.33%, indicating improved cash generation capabilities. The operating cash flow to net income ratio is healthy, though slightly lower than previous years, suggesting efficient cash conversion. The free cash flow to net income ratio remains robust, supporting the company's ability to fund operations and growth.
BreakdownTTMDec 2024Dec 2024Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.71B1.54B1.65B1.54B1.24B905.10M
Gross Profit217.60M189.40M211.20M226.40M188.70M123.30M
EBITDA231.10M220.10M213.60M264.60M212.80M117.20M
Net Income69.30M59.10M53.80M121.80M101.00M50.60M
Balance Sheet
Total Assets1.50B1.33B1.48B1.24B1.03B827.20M
Cash, Cash Equivalents and Short-Term Investments44.30M115.70M79.70M136.40M105.90M76.10M
Total Debt628.40M573.70M647.40M530.40M459.20M419.25M
Total Liabilities918.90M804.40M936.00M765.70M668.70M576.90M
Stockholders Equity585.10M523.00M539.60M469.30M361.30M250.30M
Cash Flow
Free Cash Flow124.70M107.30M108.30M136.90M129.30M147.70M
Operating Cash Flow193.40M191.30M183.70M211.90M170.30M171.80M
Investing Cash Flow-78.30M-121.10M-178.00M-95.50M-88.10M-23.60M
Financing Cash Flow-161.80M-91.70M-21.10M-85.20M-55.70M-143.40M

Watches of Switzerland Group PLC Technical Analysis

Technical Analysis Sentiment
Positive
Last Price487.60
Price Trends
50DMA
440.87
Positive
100DMA
395.36
Positive
200DMA
393.24
Positive
Market Momentum
MACD
13.43
Positive
RSI
57.04
Neutral
STOCH
8.80
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:WOSG, the sentiment is Positive. The current price of 487.6 is above the 20-day moving average (MA) of 486.03, above the 50-day MA of 440.87, and above the 200-day MA of 393.24, indicating a neutral trend. The MACD of 13.43 indicates Positive momentum. The RSI at 57.04 is Neutral, neither overbought nor oversold. The STOCH value of 8.80 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:WOSG.

Watches of Switzerland Group PLC Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
£1.12B16.1912.24%9.64%71.55%
76
Outperform
£15.81B20.2551.86%1.80%9.74%0.92%
73
Outperform
£2.92B6.1919.54%-6.43%52.93%
64
Neutral
£733.94M47.444.61%3.36%-2.59%-46.13%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
£6.51B328.570.68%1.18%14.13%-96.12%
55
Neutral
£4.58B-167.31-3.00%-9.44%-170.53%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:WOSG
Watches of Switzerland Group PLC
481.40
-86.10
-15.17%
GB:BRBY
Burberry
1,252.50
284.50
29.39%
GB:MKS
Marks and Spencer
322.00
-52.41
-14.00%
GB:NXT
Next plc
13,590.00
4,183.99
44.48%
GB:FRAS
Frasers Group
670.00
64.50
10.65%
GB:DOCS
Dr. Martens Plc
75.90
4.86
6.84%

Watches of Switzerland Group PLC Corporate Events

Business Operations and StrategyFinancial Disclosures
Watches of Switzerland Reports Robust H1 FY26 Performance
Positive
Dec 4, 2025

Watches of Switzerland Group PLC reported strong financial results for the first half of FY26, driven by robust growth in the US, which now accounts for almost 60% of the company’s profitability. Group revenue increased by 10% in constant currency, with a notable rise in adjusted EBIT and free cash flow. The company benefited from a reduction in US tariffs on Swiss imports and continued to expand its retail and ecommerce presence. The outlook for the second half of the year remains positive, with trading in line with expectations and a confident reiteration of FY26 guidance.

Business Operations and StrategyFinancial Disclosures
Watches of Switzerland Group to Host Live Investor Presentation
Positive
Dec 2, 2025

Watches of Switzerland Group PLC announced an upcoming live investor presentation on the Engage Investor platform, scheduled for December 4, 2025, following the release of its H1 FY26 results. This event invites individual shareholders and interested investors to participate and engage with the leadership team, highlighting the company’s commitment to transparency and investor relations. The announcement underscores the company’s proactive approach to maintaining strong communication with stakeholders and could enhance its market positioning by fostering investor confidence.

Business Operations and Strategy
Watches of Switzerland Group Appoints New Joint Corporate Brokers
Positive
Nov 25, 2025

Watches of Switzerland Group PLC has appointed Merrill Lynch International and UBS AG London Branch as Joint Corporate Brokers, joining Barclays Bank PLC, effective immediately. This strategic move aims to strengthen the company’s financial advisory team, potentially enhancing its market positioning and operational efficiency in the luxury watch retail sector.

Executive/Board Changes
Leadership Change at Watches of Switzerland Group
Neutral
Nov 19, 2025

Watches of Switzerland Group PLC announced a change in its board of directors as Robert Moorhead steps down with immediate effect. Tea Colaianni, the Senior Independent Director, will temporarily assume the role of Interim Chair of the Audit & Risk Committee until a permanent successor is appointed. This change is in compliance with UK Listing Rule 6.4.6(R). The board expressed gratitude for Moorhead’s contributions since 2019, and this leadership transition may impact the company’s governance and strategic direction.

Business Operations and StrategyFinancial Disclosures
Watches of Switzerland Reports Strong H1 FY26 Performance Driven by US Growth
Positive
Nov 6, 2025

Watches of Switzerland Group PLC reported a strong performance for the first half of FY26, with a 10% increase in group revenue at constant currency, driven by a 20% rise in US sales. The company’s growth is attributed to strategic investments in teams, showrooms, and digital offerings, alongside the successful integration of Roberto Coin. Despite challenges in the UK retail environment, the company achieved a 2% revenue increase, with its luxury watch market remaining stable. The Group is optimistic about continued sales growth and maintaining its leadership in luxury watch and jewellery retailing, despite economic uncertainties and US tariffs.

Financial Disclosures
Watches of Switzerland Group to Release H1 Trading Update
Neutral
Oct 13, 2025

Watches of Switzerland Group PLC has announced that it will release its H1 Trading Update for the 26 weeks ending on October 26, 2025, on November 6, 2025. This forthcoming update is anticipated to provide insights into the company’s performance and strategic positioning within the luxury watch retail market, potentially impacting stakeholders and market perceptions.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025