Brand StrategyThe sensible 'Burberry Forward' strategy will reignite brand visibility and desirability.
EarningsBurberry reported Q4 LFL -6%, slightly better than company collated consensus down -7% and a slight underlying sequential improvement relative to Q3.
Market PerformanceBurberry is benefitting both from an improving backdrop, especially in the US, and from the notable step up in company-specific initiatives under new CEO Schulman.