Return to Comparable Sales Growth
In Q2, Burberry achieved comp sales growth for the first time in 2 years, with a 2% increase in the second quarter.
Improved Gross Margin
The gross margin improved by 410 basis points at constant exchange rates versus last year to 67.9%, mainly due to a healthier inventory position.
Positive Wholesale Partner Feedback
Significant increase in orders from key opinion-leading partners in the U.S. and Europe, reflecting confidence in Burberry's product and relevance.
Successful Cost Savings Program
On track to deliver GBP 80 million in annualized savings by the end of the year following an expanded restructuring program.
Strong Performance in China
Comparable retail sales growth in Greater China improved by 3% in the second quarter, supported by strong Chinese Valentine's Day sales.
New Customer Growth
18% customer growth globally in Gen Z, with higher growth rates in China, indicating successful attraction of new customers.