PUMA SE NPV (PUM) AI Stock Analysis

• Market Cap: €3.20B
• Dividend Yield: 2.83%
• Average Volume (3M): 1.25M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.31
• Revenue Growth: -2.90%
• EPS Growth: -211.60%
• Country: DE
• Employees: 22,000
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Apparel - Footwear & Accessories
• EPS (TTM): -0.42
• Shares Outstanding: 148,007,920
• 10 Day Avg. Volume: 1,317,237
• 30 Day Avg. Volume: 1,245,421
• PEG Ratio: -3.39
• Price to Book (P/B): 2.33
• Price to Sales (P/S): 0.75
• P/FCF Ratio: 15.27
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: €20.73
• Price Target Upside: -5.39% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 14
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 71 Outperform
• Price Target: €27.00 ▲(23.23% Upside)

The score is driven primarily by solid financial performance (strong revenue growth, resilient gross margin, and improving operating cash flow) and supportive technical momentum (price above major moving averages with positive MACD). These positives are tempered by profitability pressure (lower net margin) and valuation uncertainty reflected by a negative P/E, despite a moderate dividend yield.

Positive Factors

High gross margin

A 47.4% gross margin indicates durable product pricing power and efficient cost of goods. This margin buffer supports sustained competitiveness, funds marketing and product investment, and helps absorb input-cost volatility over the medium term.

Multi-year revenue expansion

Consistent growth from €5.23bn to €8.82bn over four years reflects successful global brand scaling and channel diversification. A larger revenue base enables economies of scale, broader DTC reach, and sustained investment capacity for product and market development.

Improving operating cash flow

Rising operating cash flow demonstrates improving cash generation from core operations. Reliable OCF funds capex, marketing and working capital needs without heavy borrowing, enhancing financial flexibility and supporting strategic initiatives over the next several quarters.

Negative Factors

Compressed net margins

Net margin contraction to 3.2% despite strong gross margins points to elevated operating costs, heavy marketing/sponsorship spend or other pressures. Persistent low net margins limit profit conversion, reduce retained earnings and constrain long-term investment capacity.

Earnings volatility (EPS decline)

A sharply negative EPS growth rate indicates volatile or loss-affected earnings, reducing predictability of profits and cash available for reinvestment or distributions. Such volatility complicates multi-quarter planning and undermines confidence in sustained profitability.

Ownership / strategic uncertainty

A potential 29% stake acquisition by Anta represents a material ownership shift risk. Such a change can prompt strategic redirection, management turnover or partner disruptions, creating execution uncertainty and potential integration or governance challenges over months.

PUMA SE NPV Business Overview & Revenue Model

Company Description

PUMA SE, together with its subsidiaries, designs, develops, sells, and markets footwear, apparel, and accessories for men, women, and kids in Europe, the Middle East, Africa, the Americas, Greater China, and the Asia Pacific. The company offers performance and sport-inspired lifestyle products in categories, such as football, cricket, handball, rugby, volleyball, running, training and fitness, golf, and motorsports. It also issues licenses to independent partners to design, develop, manufacture, and sell watches, glasses, safety shoes, and gaming accessories, such as the Playseat. The company sells its products through PUMA retail stores and factory outlets, as well as through online stores. It offers its products primarily under the PUMA and Cobra Golf brand names. The company was founded in 1924 and is headquartered in Herzogenaurach, Germany.

How the Company Makes Money

PUMA generates revenue primarily through the sale of its footwear, apparel, and accessories across various channels, including wholesale distribution to sporting goods stores, department stores, and specialty retailers, as well as direct-to-consumer sales through its own retail stores and e-commerce platforms. Key revenue streams include sales from performance-oriented products, such as running shoes and soccer cleats, as well as lifestyle collections that appeal to broader fashion trends. PUMA also benefits from strategic partnerships and collaborations with high-profile athletes, celebrities, and designers, which help to enhance brand visibility and drive consumer interest. Additionally, the company invests in marketing and sponsorships within various sports leagues and events, further contributing to its revenue generation by promoting its products and brand identity.

PUMA SE NPV Financial Statement Overview

Summary

PUMA SE exhibits strong financial health with consistent revenue growth and efficient operational management. The company maintains a balanced financial structure with manageable leverage and a solid equity position. While profitability margins have seen some pressures, cash flow generation remains robust, supporting future growth opportunities.

Income Statement

PUMA SE has demonstrated strong revenue growth over the years, with a consistent increase from €5.23 billion in 2020 to €8.82 billion in 2024. The gross profit margin has remained robust, indicating efficient cost management, with 2024 showing a margin of 47.4%. However, net profit margins have experienced some fluctuations, with a decrease observed in 2024 to 3.2% from 3.5% in 2023, suggesting potential challenges in converting revenue into profit. EBIT and EBITDA margins have remained stable, reflecting good operational efficiency.

Balance Sheet

PUMA SE's balance sheet shows a moderate debt-to-equity ratio of 0.61 in 2024, reflecting a balanced approach to leveraging. The return on equity is somewhat low at 9.96%, indicating limited growth in shareholder value relative to equity. However, the equity ratio remains strong at 39.6%, demonstrating a solid capital structure with a good proportion of assets financed by equity.

Cash Flow

Cash flow analysis reveals steady growth in operating cash flow, with a notable increase from €653.6 million in 2023 to €694.8 million in 2024. The free cash flow has also increased, although the free cash flow to net income ratio suggests a need for improvement in turning profits into cash. The operating cash flow to net income ratio is strong, indicating efficient cash generation from operations.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	8.62B	8.82B	8.60B	8.47B	6.81B	5.23B
Gross Profit	4.39B	4.18B	3.99B	3.90B	3.26B	2.46B
EBITDA	390.60M	977.60M	934.00M	952.30M	837.00M	499.50M
Net Income	-94.20M	281.60M	304.90M	353.50M	309.60M	78.90M
Balance Sheet
Total Assets	7.06B	7.14B	6.64B	6.77B	5.73B	4.68B
Cash, Cash Equivalents and Short-Term Investments	292.60M	537.00M	552.90M	463.10M	757.50M	655.90M
Total Debt	2.58B	1.72B	1.80B	1.56B	1.40B	1.20B
Total Liabilities	4.96B	4.31B	4.06B	4.23B	3.45B	2.92B
Stockholders Equity	2.09B	2.83B	2.55B	2.47B	2.21B	1.72B
Cash Flow
Free Cash Flow	0.00	431.80M	353.20M	154.70M	257.70M	270.50M
Operating Cash Flow	0.00	694.80M	653.60M	418.30M	460.10M	421.50M
Investing Cash Flow	0.00	-230.50M	-284.60M	-240.80M	-183.80M	-145.50M
Financing Cash Flow	0.00	-697.80M	-277.10M	-476.40M	-164.00M	-129.20M

PUMA SE NPV Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 21.91
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:PUM, the sentiment is Positive. The current price of 21.91 is below the 20-day moving average (MA) of 22.52, above the 50-day MA of 20.04, and above the 200-day MA of 20.85, indicating a neutral trend. The MACD of 0.51 indicates Positive momentum. The RSI at 49.78 is Neutral, neither overbought nor oversold. The STOCH value of 16.09 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DE:PUM.

PUMA SE NPV Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
PUM	71 Outperform	€3.20B	-11.39	-12.22%	2.83%	-2.90%	-211.60%
TUI1	69 Neutral	€4.56B	7.23	46.77%	―	4.37%	25.42%
BOSS	68 Neutral	€2.41B	10.73	16.27%	3.86%	0.09%	4.22%
ZAL	63 Neutral	€6.56B	27.68	9.04%	―	12.06%	18.20%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
ADS	61 Neutral	€28.99B	23.79	22.32%	1.22%	9.64%	187.42%
DHER	50 Neutral	€7.70B	-13.24	-32.53%	―	23.23%	76.05%