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Zalando SE (DE:ZAL)
XETRA:ZAL

Zalando (ZAL) AI Stock Analysis

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DE:ZAL

Zalando

(XETRA:ZAL)

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Neutral 64 (OpenAI - 5.2)
Rating:64Neutral
Price Target:
€25.00
▲(17.15% Upside)
Action:ReiteratedDate:03/14/26
The score is primarily supported by strong free cash flow and an improving balance sheet. It is held back by thin and pressured profitability and mixed technical signals (negative MACD and below the 200-day average), with valuation also somewhat rich given a ~30.7 P/E and no dividend yield provided.
Positive Factors
Strong free cash flow generation
Sustained high free cash flow (FCF €1.03B) and operating cash flow provide durable internal funding for capex, logistics, and marketplace expansion. FCF being ~4.8x net income in 2025 indicates robust cash conversion that supports reinvestment and balance-sheet repair over the medium term.
Negative Factors
Thin and compressing margins
Very slim net and EBIT margins limit the firm's ability to convert revenue into sustainable profits and make results sensitive to cost inflation, marketing and delivery spend. Year-over-year margin compression erodes room for reinvestment or margin recovery over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong free cash flow generation
Sustained high free cash flow (FCF €1.03B) and operating cash flow provide durable internal funding for capex, logistics, and marketplace expansion. FCF being ~4.8x net income in 2025 indicates robust cash conversion that supports reinvestment and balance-sheet repair over the medium term.
Read all positive factors

Zalando (ZAL) vs. iShares MSCI Germany ETF (EWG)

Zalando Business Overview & Revenue Model

Company Description
Zalando SE operates an online platform for fashion and lifestyle products. It provides clothing, footwear, accessories, and beauty products with free delivery and returns. The company also sells its products through its Zalando Lounge; and brick-a...
How the Company Makes Money
Zalando generates revenue primarily through its online sales of fashion and lifestyle products. The company's revenue model consists of several key streams: direct sales, where Zalando buys inventory from brands and sells it to consumers; marketpl...

Zalando Financial Statement Overview

Summary
Strong cash generation (2025 operating cash flow €1.13B; free cash flow €1.03B) and improving balance sheet leverage (debt-to-equity ~0.51 in 2025 vs. ~0.78 in 2022–2023) support the score. The main constraint is profitability: margins remain thin and 2025 showed margin compression with net income down vs. 2024 despite higher revenue.
Income Statement
62
Positive
Balance Sheet
70
Positive
Cash Flow
83
Very Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue12.35B10.57B10.14B10.34B10.35B
Gross Profit4.61B4.30B3.68B4.06B4.33B
EBITDA812.80M811.30M572.50M395.30M660.20M
Net Income215.10M251.10M83.00M16.80M234.50M
Balance Sheet
Total Assets9.69B7.98B8.11B7.63B6.90B
Cash, Cash Equivalents and Short-Term Investments1.88B2.69B2.62B2.04B2.29B
Total Debt1.44B1.73B1.85B1.72B1.57B
Total Liabilities6.87B5.32B5.73B5.43B4.68B
Stockholders Equity2.83B2.67B2.37B2.20B2.22B
Cash Flow
Free Cash Flow1.03B447.30M686.30M108.30M283.30M
Operating Cash Flow1.13B654.10M949.50M459.90M616.20M
Investing Cash Flow-1.08B-269.80M-320.70M-476.20M-335.90M
Financing Cash Flow-756.40M-325.60M-123.60M-245.90M-639.80M

Zalando Technical Analysis

Technical Analysis Sentiment
Negative
Last Price21.34
Price Trends
50DMA
22.17
Negative
100DMA
23.00
Negative
200DMA
24.58
Negative
Market Momentum
MACD
0.15
Negative
RSI
47.17
Neutral
STOCH
31.44
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:ZAL, the sentiment is Negative. The current price of 21.34 is above the 20-day moving average (MA) of 21.28, below the 50-day MA of 22.17, and below the 200-day MA of 24.58, indicating a neutral trend. The MACD of 0.15 indicates Negative momentum. The RSI at 47.17 is Neutral, neither overbought nor oversold. The STOCH value of 31.44 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:ZAL.

Zalando Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
€1.32B-149.008.50%29.34%
64
Neutral
€5.57B30.687.72%12.06%18.20%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
49
Neutral
€126.81M-2.77-66.04%23.02%-25.17%-487.87%
47
Neutral
€3.57B82.5712.17%31.25%
43
Neutral
€42.55M-2.71-107.88%-16.95%-24.45%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:ZAL
Zalando
21.47
-10.47
-32.78%
DE:TNIE
tonies SE Class A
10.40
4.90
89.09%
DE:MRX
Mister Spex SE
1.25
-0.39
-23.78%
DE:KTA
Knaus Tabbert AG
12.22
-2.12
-14.78%
DE:AG1
AUTO1 Group SE
16.18
-5.22
-24.39%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 14, 2026