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Zalando SE (DE:ZAL)
XETRA:ZAL

Zalando (ZAL) AI Stock Analysis

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DE:ZAL

Zalando

(XETRA:ZAL)

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Neutral 61 (OpenAI - 5.2)
Rating:61Neutral
Price Target:
€22.50
▲(17.43% Upside)
Action:ReiteratedDate:02/04/26
The score is supported mainly by solid financial performance (healthy margins, moderate leverage, and improving cash generation), but is held back by weak technicals with the stock trading below all major moving averages and negative MACD. Valuation is neither clearly cheap nor expensive based on the provided P/E, and no dividend yield data is available to add support.
Positive Factors
Strong gross and operating margins
Sustained gross margin above 40% with stable EBIT/EBITDA margins indicates durable unit economics in fashion retail. This margin buffer supports marketing, logistics and tech investment, helping preserve competitiveness and profitability across economic cycles.
Improving cash generation
A 67% rise in free cash flow and operating cash flow well above net income signal stronger cash conversion and liquidity. Improved cash generation enables reinvestment in growth, reduces refinancing needs, and enhances resilience to market shocks over the medium term.
Diversified revenue model (direct, marketplace, advertising)
A multi‑stream model (inventory sales, third‑party marketplace commissions and advertising) offers higher-margin, asset‑light revenue expansion and reduces dependence on any single channel. This structural mix supports scalable growth and margin improvement over time.
Negative Factors
Low net margin despite high gross margin
Wide gap between gross and net margins suggests significant operating, marketing or fulfillment costs compressing bottom‑line profitability. Low net margins limit retained earnings, slow balance sheet strengthening, and reduce cushion against competitive or macro pressures.
Moderate leverage and limited equity cushion
A debt/equity of 0.60 and modest equity ratio indicate reliance on external financing. While manageable today, this structure reduces financial flexibility, raises interest and refinancing exposure, and constrains capital allocation during downturns or heavier investment cycles.
Slowing revenue growth rate
Slower top‑line growth reduces operating leverage and the pace at which unit economics can improve. In a competitive European fashion market, muted revenue growth raises risk that margin gains or scale benefits may be harder to sustain without stronger SKU expansion or marketplace adoption.

Zalando (ZAL) vs. iShares MSCI Germany ETF (EWG)

Zalando Business Overview & Revenue Model

Company DescriptionZalando SE operates an online platform for fashion and lifestyle products. It provides clothing, footwear, accessories, and beauty products with free delivery and returns. The company also sells its products through its Zalando Lounge; and brick-and-mortar outlet stores in Berlin, Frankfurt, Cologne, Leipzig, Hamburg, Hanover, Münster, Stuttgart, Mannheim, and Ulm. It serves customers in 23 countries, including Austria, Belgium, Croatia, Czechia, Denmark, Estonia, Finland, France, Germany, Ireland, Italy, Latvia, Lithuania, Luxembourg, the Netherlands, Norway, Poland, Slovakia, Slovenia, Spain, Sweden, Switzerland, and the United Kingdom. The company was founded in 2008 and is headquartered in Berlin, Germany.
How the Company Makes MoneyZalando generates revenue primarily through its online sales of fashion and lifestyle products. The company's revenue model consists of several key streams: direct sales, where Zalando buys inventory from brands and sells it to consumers; marketplace sales, which allow third-party sellers to list their products on Zalando's platform, earning a commission on each sale; and advertising revenue from brands that promote their products on Zalando's site. Additionally, Zalando has formed strategic partnerships with various fashion brands and retailers, enhancing its product offerings and driving traffic to its platform. The company's focus on customer experience, fast delivery, and return policies also contribute to customer loyalty and repeat purchases, further boosting its earnings.

Zalando Financial Statement Overview

Summary
Financial statements indicate solid operating health: strong gross margin (40.66%) and stable EBIT/EBITDA margins (4.38%/7.68%), with positive TTM revenue growth (5.78%). Balance sheet leverage is moderate (debt-to-equity 0.60) and ROE is healthy (10.17%), while cash flow is improving (FCF growth 67%) but FCF conversion vs. net income is weaker (FCF/NI 0.57).
Income Statement
75
Positive
Zalando's income statement shows a solid performance with a gross profit margin of 40.66% and a net profit margin of 2.47% for TTM, indicating healthy profitability. The revenue growth rate of 5.78% in TTM suggests a positive growth trajectory, although it has slowed compared to previous years. The EBIT and EBITDA margins are stable at 4.38% and 7.68% respectively, reflecting efficient operational management.
Balance Sheet
70
Positive
The balance sheet reveals a moderate debt-to-equity ratio of 0.60, which indicates a balanced approach to leveraging. The return on equity (ROE) of 10.17% in TTM is commendable, showing effective use of equity to generate profits. However, the equity ratio of 31.47% suggests a moderate reliance on debt financing, which could pose risks if not managed carefully.
Cash Flow
68
Positive
Cash flow analysis shows a strong free cash flow growth rate of 67.00% in TTM, highlighting improved cash generation capabilities. The operating cash flow to net income ratio of 2.53 indicates robust cash flow relative to net income. However, the free cash flow to net income ratio of 0.57 suggests that while cash flow is strong, there is room for improvement in converting net income to free cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue11.57B10.57B10.14B10.34B10.35B7.98B
Gross Profit4.67B4.30B3.68B4.06B4.33B3.39B
EBITDA838.60M811.30M572.50M395.30M660.20M596.20M
Net Income241.30M251.10M83.00M16.80M234.50M226.10M
Balance Sheet
Total Assets9.00B7.98B8.11B7.63B6.90B6.49B
Cash, Cash Equivalents and Short-Term Investments1.44B2.69B2.62B2.04B2.29B2.69B
Total Debt1.44B1.73B1.85B1.72B1.57B1.77B
Total Liabilities6.13B5.32B5.73B5.43B4.68B4.34B
Stockholders Equity2.83B2.67B2.37B2.20B2.22B2.15B
Cash Flow
Free Cash Flow397.30M447.30M686.30M108.30M283.30M277.30M
Operating Cash Flow610.80M654.10M949.50M459.90M616.20M527.40M
Investing Cash Flow-1.14B-269.80M-320.70M-476.20M-335.90M-217.80M
Financing Cash Flow-545.20M-325.60M-123.60M-245.90M-639.80M1.35B

Zalando Technical Analysis

Technical Analysis Sentiment
Negative
Last Price19.16
Price Trends
50DMA
23.35
Negative
100DMA
23.76
Negative
200DMA
25.32
Negative
Market Momentum
MACD
-0.86
Negative
RSI
33.68
Neutral
STOCH
30.69
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:ZAL, the sentiment is Negative. The current price of 19.16 is below the 20-day moving average (MA) of 21.00, below the 50-day MA of 23.35, and below the 200-day MA of 25.32, indicating a bearish trend. The MACD of -0.86 indicates Negative momentum. The RSI at 33.68 is Neutral, neither overbought nor oversold. The STOCH value of 30.69 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:ZAL.

Zalando Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
€1.40B45.238.50%29.34%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
€4.97B20.629.04%12.06%18.20%
47
Neutral
$3.46B43.1211.87%31.25%
44
Neutral
€42.72M-0.62-75.59%-16.95%-24.45%
43
Neutral
€129.72M-1.85-54.18%23.02%-25.17%-487.87%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:ZAL
Zalando
19.16
-13.78
-41.83%
DE:TNIE
tonies SE Class A
11.00
4.98
82.72%
DE:MRX
Mister Spex SE
1.26
-0.22
-14.63%
DE:KTA
Knaus Tabbert AG
12.50
-0.66
-5.02%
DE:AG1
AUTO1 Group SE
15.67
-6.65
-29.79%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 04, 2026