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ABOUT YOU Holding SE (DE:YOU)
XETRA:YOU
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ABOUT YOU Holding SE (YOU) AI Stock Analysis

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DE:YOU

ABOUT YOU Holding SE

(XETRA:YOU)

Rating:48Neutral
Price Target:
€6.50
▼(-3.13% Downside)
The overall score reflects significant financial challenges, particularly in profitability and leverage, despite some operational improvements. Technical indicators suggest a neutral market sentiment, and valuation metrics highlight ongoing financial losses.
Positive Factors
Offer Premium
The offer price amounts to €6.50, implying a 67% premium to the closing price prior to the announcement and a 107% premium to the 3-month VWAP.
Shareholder Outcome
Zalando offered to buy About You for €6.5 per share in cash, providing a good outcome for About You shareholders.
Negative Factors
Analyst Recommendation
The analyst recommendation was downgraded to Hold.

ABOUT YOU Holding SE (YOU) vs. iShares MSCI Germany ETF (EWG)

ABOUT YOU Holding SE Business Overview & Revenue Model

Company DescriptionABOUT YOU Holding AG, a fashion and technology company, operates fashion and lifestyle e-commerce platforms in Europe. It operates through three segments: ABOUT YOU DACH, ABOUT YOU RoE, and TME. The company operates ABOUT YOU app, an online shop for various brands. It also provides B2B e-commerce software solutions; advertising formats for brands; and enabling services, including e-commerce operations and marketing growth services. The company was founded in 2014 and is headquartered in Hamburg, Germany.
How the Company Makes MoneyABOUT YOU Holding SE generates revenue primarily through its e-commerce platform, which sells fashion and beauty products directly to consumers. The company earns money by taking a margin on the products sold on its platform. Additionally, ABOUT YOU leverages its proprietary technology to offer B2B solutions, licensing its e-commerce infrastructure to other retailers and brands. This technology-as-a-service model provides an additional revenue stream. The company also engages in strategic partnerships and collaborations with fashion brands and influencers, enhancing its market reach and driving sales through exclusive product offerings and marketing campaigns.

ABOUT YOU Holding SE Financial Statement Overview

Summary
ABOUT YOU Holding SE shows consistent revenue growth, but struggles with profitability and financial stability. High leverage and decreasing equity are concerning, though cash flow management is improving.
Income Statement
40
Negative
Over the past years, ABOUT YOU Holding SE has shown a steady increase in revenue, with a growth rate of 3.43% from 2024 to 2025. However, the company remains unprofitable, evidenced by negative net and EBIT margins, indicating operational challenges in achieving profitability. The gross profit margin improved to 41.13% in 2025, showing efficiency in managing direct costs, but the negative EBITDA and EBIT margins highlight ongoing profitability issues.
Balance Sheet
45
Neutral
The company's balance sheet shows a concerning debt-to-equity ratio of 1.18 in 2025, reflecting high leverage. Stockholders' equity has significantly decreased over the years, reducing financial stability. The equity ratio declined to 16.45% in 2025, further indicating limited financial flexibility. However, the company managed to maintain cash reserves, which provides some buffer against liabilities.
Cash Flow
50
Neutral
ABOUT YOU Holding SE demonstrated a positive trend in operating cash flow, turning from negative to positive by 2025. The free cash flow also improved, reflecting better cash management, but still remains a concern given the ongoing losses. The free cash flow to net income ratio indicates improvement but suggests ongoing challenges in sustaining positive cash flow relative to its losses.
BreakdownMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue2.00B1.94B1.90B1.73B1.17B
Gross Profit823.70M685.40M762.60M732.20M490.40M
EBITDA-22.00M-32.50M-166.90M-98.00M-47.20M
Net Income-106.70M-112.20M-229.00M-124.40M-59.90M
Balance Sheet
Total Assets1.08B1.14B1.18B1.18B457.20M
Cash, Cash Equivalents and Short-Term Investments159.70M177.30M204.50M496.20M107.90M
Total Debt209.90M174.90M218.10M60.00M10.80M
Total Liabilities902.70M877.40M814.80M600.70M401.70M
Stockholders Equity177.70M267.30M366.60M583.60M55.50M
Cash Flow
Free Cash Flow63.70M12.40M-244.70M-138.20M-23.30M
Operating Cash Flow100.20M47.80M-206.50M-110.10M-6.40M
Investing Cash Flow-44.70M-38.80M-54.50M-45.80M-18.90M
Financing Cash Flow-64.90M-49.90M-30.40M544.20M70.90M

ABOUT YOU Holding SE Technical Analysis

Technical Analysis Sentiment
Negative
Last Price6.71
Price Trends
50DMA
6.73
Negative
100DMA
6.74
Negative
200DMA
6.21
Positive
Market Momentum
MACD
>-0.01
Positive
RSI
46.78
Neutral
STOCH
24.24
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:YOU, the sentiment is Negative. The current price of 6.71 is below the 20-day moving average (MA) of 6.73, below the 50-day MA of 6.73, and above the 200-day MA of 6.21, indicating a neutral trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 46.78 is Neutral, neither overbought nor oversold. The STOCH value of 24.24 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:YOU.

ABOUT YOU Holding SE Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
€165.79M4.8231.97%21.39%14.07%
61
Neutral
$17.43B12.46-6.01%3.11%1.62%-15.64%
58
Neutral
€136.92M-7.57%13.57%87.46%
51
Neutral
€64.17M-77.36%-6.33%-65.26%
49
Neutral
€257.59M55.126.37%-0.39%
48
Neutral
€1.07B-47.97%3.44%5.93%
€6.00B22.1710.35%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:YOU
ABOUT YOU Holding SE
6.71
3.45
105.83%
GB:0QXN
Zalando
23.11
-0.75
-3.14%
DE:WEW
Westwing Group AG
12.65
4.63
57.73%
DE:BIKE
Bike24 Holding AG
3.10
1.50
93.75%
DE:MRX
Mister Spex SE
1.88
-0.58
-23.58%
DE:TPG
fashionette AG
8.12
-0.36
-4.25%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 12, 2025