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Westwing Group AG (DE:WEW)
XETRA:WEW

Westwing Group AG (WEW) AI Stock Analysis

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DE:WEW

Westwing Group AG

(XETRA:WEW)

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Neutral 57 (OpenAI - 5.2)
Rating:57Neutral
Price Target:
€15.00
▲(32.74% Upside)
The score is driven primarily by mixed financial performance—strong revenue recovery and improving operating efficiency, but weak cash flow quality and very thin net margins. Technicals are supportive with the stock trading above key moving averages, though the RSI is overbought. Valuation is a major headwind due to the very high P/E, partially balanced by a constructive earnings call with improved profitability, positive free cash flow in the quarter, and reaffirmed guidance.
Positive Factors
Revenue Recovery
A 73.2% TTM revenue rebound indicates durable demand recovery and successful re-acceleration of top-line growth. Sustained revenue expansion improves fixed-cost absorption and scale economics, enabling continued investment in assortment, logistics, and marketing over the next several quarters.
Improving Operational Profitability
A 73% YoY rise in adjusted EBITDA to EUR 6m (6.1% margin) reflects material improvement in operational leverage and cost discipline. If maintained, this margin expansion supports reinvestment capacity, reduces vulnerability to volatility, and validates management's efficiency initiatives over the medium term.
Geographic Expansion
Expansion into 10 new countries and seven store openings diversifies revenue streams and reduces concentration risk in core markets. Successful market rollouts create new customer cohorts, scale benefits for supply chain and private-label offerings, and support durable growth beyond domestic demand cycles.
Negative Factors
Weak Cash Generation
A steep -259% TTM decline in free cash flow growth and near-zero operating cash conversion indicate weak cash quality. Persistent poor cash generation constrains capital allocation, raises reliance on external financing for expansion, and elevates risk of funding gaps during downturns.
Very Thin Net Margins
Sub-1% net margin leaves little buffer against cost inflation or promotional pressure. Low after-tax profitability limits internal capital formation, slows ROE improvement, and makes sustainable shareholder returns and funding of strategic initiatives more challenging without continued margin improvement.
Core Market Weakness & Assortment Headwinds
A 2.4% YoY decline in the DACH market—Westwing's core region—combined with assortment-driven drops in orders and active customers signals structural merchandising or demand issues. Erosion in the home market undermines unit economics and complicates profitable scaling of international growth.

Westwing Group AG (WEW) vs. iShares MSCI Germany ETF (EWG)

Westwing Group AG Business Overview & Revenue Model

Company DescriptionWestwing Group SE, together with its subsidiaries, engages in the home and living eCommerce business. The company operates through two segments, DACH and International. It offers textiles, furniture, kitchen accessories, rugs, and home décor and accessories, as well as lighting, dining, and other products. The company provides its products under own and private label, and third-party brands. It has operations in 11 European countries, including Germany, Austria, Switzerland, Poland, France, Spain, Belgium, the Netherlands, the Czech Republic, Slovakia, and Italy. The company was incorporated in 2011 and is headquartered in Munich, Germany.
How the Company Makes MoneyWestwing Group AG generates revenue primarily through its e-commerce sales of home and living products. The company employs a business model that focuses on flash sales, where products are offered at discounted prices for a limited time. This creates a sense of urgency among consumers, driving higher conversion rates. Key revenue streams include direct sales of products to consumers, as well as potential partnerships with brands and suppliers that may provide exclusive items or promotional offerings. Additionally, Westwing may benefit from affiliate marketing and advertising partnerships, enhancing its earnings through strategic collaborations in the home and living sector.

Westwing Group AG Earnings Call Summary

Earnings Call Date:Nov 06, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 26, 2026
Earnings Call Sentiment Positive
The earnings call highlighted Westwing's strong profitability improvements, successful geographic and store expansions, and a solid performance in its Westwing Collection and international segment. However, the company faced challenges with declining revenue in the DACH segment, negative impacts from product assortment changes, and a negative EBIT due to stock option adjustments. Overall, the positive aspects significantly outweigh the challenges.
Q3-2025 Updates
Positive Updates
Significant Improvement in Profitability
Adjusted EBITDA increased by 73% year-over-year, reaching EUR 6 million with an adjusted EBITDA margin of 6.1%, a 2.5 percentage point increase year-over-year.
Positive Free Cash Flow
Free cash flow was positive at EUR 10 million in Q3, and the company ended the third quarter with a net cash position of EUR 58 million.
Strong Growth of Westwing Collection
The Westwing Collection grew by 19% year-over-year, resulting in an all-time high group GMV share of 66%.
Successful Geographic and Store Expansion
The company launched in 10 new countries and opened 7 new stores in 2025, achieving its full-year objectives.
Strong Performance in International Segment
International segment revenue increased by 10.8%, benefiting from geographic expansion.
Negative Updates
Decline in DACH Segment Revenue
The DACH segment saw a revenue decline of 2.4% year-over-year.
Challenges with Product Assortment Changes
Changes in product assortment negatively impacted revenue, causing a decline in orders and active customers.
Negative EBIT and Stock Option Impact
Excluding adjustments, Q3 showed a negative EBIT of minus EUR 4 million, mainly due to the negative impact of a higher fair value of employee stock option programs.
Company Guidance
In the Q3 2025 earnings call, Westwing Group SE provided a robust update on their financial performance and strategic initiatives. The company reported a 5.4% year-over-year increase in GMV, reaching an adjusted EBITDA of EUR 6 million at a 6.1% margin, marking a 73% improvement year-over-year. Free cash flow was positive at EUR 10 million, ending the quarter with a net cash position of EUR 58 million. The Westwing Collection saw significant growth, with a 19% year-over-year increase, contributing to a 66% share of group GMV. The company expanded geographically by launching in 10 new countries and opened 7 new stores, aligning with their 3-step value creation plan. Westwing confirmed its financial guidance for 2025, expecting adjusted EBITDA at the upper end of the range, and expressed confidence in achieving high-single to double-digit growth and improved profitability by 2026.

Westwing Group AG Financial Statement Overview

Summary
Financials show recovery but uneven quality. Income statement is supported by strong TTM revenue growth (73.2%) and improving EBIT/EBITDA margins (1.21%/5.10%), but profitability remains thin (0.96% net margin). Balance sheet leverage is manageable (debt-to-equity 0.55) with improving ROE (6.67%), while cash flow is the key weakness with sharply negative free cash flow growth (-259.09%) and weak operating cash conversion (operating cash flow to net income 0.04).
Income Statement
65
Positive
Westwing Group AG shows a mixed performance in its income statement. The TTM (Trailing-Twelve-Months) data indicates a modest gross profit margin of 51.29%, which is stable compared to previous years. However, the net profit margin is low at 0.96%, reflecting challenges in converting revenue into profit. The revenue growth rate is strong at 73.2% TTM, indicating a significant recovery from previous declines. EBIT and EBITDA margins have improved to 1.21% and 5.10% respectively, showing better operational efficiency.
Balance Sheet
58
Neutral
The balance sheet of Westwing Group AG reveals moderate leverage with a debt-to-equity ratio of 0.55 TTM, which is manageable but slightly higher than previous years. Return on equity has improved to 6.67% TTM, indicating better profitability from shareholders' equity. The equity ratio stands at 31.28% TTM, suggesting a stable capital structure but with room for improvement in asset financing through equity.
Cash Flow
50
Neutral
Cash flow analysis shows a concerning trend with a significant decline in free cash flow growth at -259.09% TTM. The operating cash flow to net income ratio is low at 0.04 TTM, indicating potential challenges in cash generation relative to net income. The free cash flow to net income ratio is negative, highlighting issues in maintaining positive cash flow from operations.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue440.10M444.40M428.60M430.90M522.40M432.80M
Gross Profit227.90M225.70M212.90M202.80M256.70M213.90M
EBITDA19.40M17.10M12.40M-11.00M33.40M40.00M
Net Income2.30M-5.00M-12.40M-32.40M12.00M29.80M
Balance Sheet
Total Assets188.00M199.30M203.40M228.30M277.40M229.00M
Cash, Cash Equivalents and Short-Term Investments57.60M68.80M81.50M76.00M97.30M104.80M
Total Debt32.80M33.40M36.70M44.70M45.80M28.90M
Total Liabilities129.20M139.90M128.40M138.20M158.10M120.30M
Stockholders Equity58.80M59.40M75.00M90.10M119.30M111.50M
Cash Flow
Free Cash Flow10.50M6.40M27.90M-21.40M3.80M39.30M
Operating Cash Flow20.40M16.60M33.30M-7.50M18.70M47.50M
Investing Cash Flow-5.30M-7.50M-3.80M-11.40M-16.00M-8.00M
Financing Cash Flow-20.20M-21.80M-23.90M-2.70M-9.70M-7.30M

Westwing Group AG Technical Analysis

Technical Analysis Sentiment
Positive
Last Price11.30
Price Trends
50DMA
12.50
Positive
100DMA
12.25
Positive
200DMA
10.70
Positive
Market Momentum
MACD
0.67
Negative
RSI
64.05
Neutral
STOCH
48.92
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:WEW, the sentiment is Positive. The current price of 11.3 is below the 20-day moving average (MA) of 13.00, below the 50-day MA of 12.50, and above the 200-day MA of 10.70, indicating a bullish trend. The MACD of 0.67 indicates Negative momentum. The RSI at 64.05 is Neutral, neither overbought nor oversold. The STOCH value of 48.92 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DE:WEW.

Westwing Group AG Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
62
Neutral
€133.28M32.084.74%7.77%-8.36%-38.64%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
59
Neutral
€133.39M7.2819.67%-9.08%-34.48%
57
Neutral
€292.21M117.433.63%-0.32%
48
Neutral
€69.68M-0.83-11.28%54.27%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:WEW
Westwing Group AG
14.35
6.81
90.32%
DE:LEI
Leifheit
15.35
0.07
0.47%
DE:GFG
Global Fashion Group
0.31
0.05
22.00%
DE:NVM
Novem Group SA
3.10
-2.06
-39.92%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 20, 2026