Direct-to-Consumer Business Growth
PUMA's DTC business grew by 12%, with e-commerce leading at 17.3%, showing robust growth across all regions.
Successful Product Launches
PUMA launched several successful products, including the Fast-R 3 running shoe and the PUMA MB.04 Golden Child basketball shoe, driving demand and brand visibility.
Go Wild Campaign Success
The 'Go Wild' brand campaign showed strong visibility with millions of views globally, enhancing brand recognition and engagement.
Speedcat Franchise Popularity
The Speedcat franchise continued to capitalize on the low-profile trend, with strong demand particularly in Asia.
Positive Regional Performance
EMEA and emerging markets like EEMEA and Latin America showed growth, with EMEA up by 5.1%.