E-commerce GrowthDirect-to-consumer sales increased by 12.0%, driven by a significant 17.3% growth in e-commerce.
Geographic GrowthPUMA has delivered steady growth across key geographic regions, particularly in EEMEA, Europe, Greater China, and Other APAC regions.
Product InnovationsThe company is focused on reviving its Speedcat shoes series, with new launches aiming to replicate the success of Adidas' Samba.