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adidas AG (DE:ADS)
XETRA:ADS
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adidas AG (ADS) AI Stock Analysis

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DE:ADS

adidas AG

(XETRA:ADS)

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Neutral 56 (OpenAI - 4o)
Rating:56Neutral
Price Target:
€171.00
▼(-2.70% Downside)
Adidas AG's overall stock score is primarily influenced by its solid financial performance, despite some concerns over cash flow growth and debt levels. Technical analysis indicates bearish momentum, which negatively impacts the score. The valuation suggests the stock may be overvalued, further weighing on the overall score. The absence of earnings call and corporate events data means these factors do not influence the score.
Positive Factors
Negative Factors

adidas AG (ADS) vs. iShares MSCI Germany ETF (EWG)

adidas AG Business Overview & Revenue Model

Company Descriptionadidas AG is a leading global sportswear manufacturer based in Germany, renowned for its innovative athletic footwear, apparel, and accessories. The company operates primarily through two main brands: adidas and Reebok, catering to a diverse range of sports and lifestyle segments. With a strong emphasis on performance and sustainability, adidas designs products for athletes, casual consumers, and fashion enthusiasts alike, encompassing categories such as running, training, soccer, and outdoor activities.
How the Company Makes Moneyadidas AG generates revenue through the design, manufacturing, and marketing of sportswear and lifestyle products. The company's primary revenue streams include sales of footwear, apparel, and accessories through both wholesale and direct-to-consumer channels, such as branded retail stores and the online marketplace. Significant partnerships with athletes, sports teams, and events enhance brand visibility and drive sales. Additionally, adidas benefits from licensing agreements that allow third-party manufacturers to produce and distribute products under its brand, further contributing to its earnings. The company also invests in marketing and sponsorships to strengthen its brand presence and reach a broader customer base.

adidas AG Financial Statement Overview

Summary
Adidas AG demonstrates a solid financial performance with strong recovery trends in profitability and revenue growth. The balance sheet is stable, though there is a need to monitor debt levels. Cash flow metrics indicate operational efficiency, but the decline in free cash flow growth warrants attention. Overall, the company is on a positive trajectory, but careful management of leverage and cash flow is essential for sustained growth.
Income Statement
75
Positive
Adidas AG has shown a strong recovery in its income statement metrics. The TTM data indicates a significant improvement in net profit margin and EBIT margin compared to previous years. Revenue growth is positive, with a notable increase from the previous period. However, the company experienced a dip in revenue in 2023, which has since recovered. Overall, profitability metrics like gross profit margin remain robust, indicating efficient cost management.
Balance Sheet
65
Positive
The balance sheet reflects a moderate financial position with a debt-to-equity ratio slightly above 1, indicating a balanced approach to leveraging. Return on equity has improved significantly in the TTM period, showcasing better utilization of equity. However, the equity ratio suggests a moderate reliance on debt financing, which could pose risks if not managed carefully.
Cash Flow
60
Neutral
Cash flow analysis reveals a mixed performance. The TTM period shows a decline in free cash flow growth, which is a concern. However, the operating cash flow to net income ratio remains positive, indicating that the company is generating sufficient cash from operations. The free cash flow to net income ratio is also healthy, suggesting that the company is able to convert a good portion of its earnings into free cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue24.51B23.68B21.43B22.51B21.23B19.84B
Gross Profit12.55B12.03B10.18B10.64B10.77B9.85B
EBITDA2.99B2.51B785.00M1.75B3.11B1.98B
Net Income1.20B764.00M-75.00M254.00M1.49B432.00M
Balance Sheet
Total Assets19.50B20.66B18.02B20.30B22.14B21.05B
Cash, Cash Equivalents and Short-Term Investments1.43B2.48B1.48B966.00M3.94B4.24B
Total Debt5.47B5.59B5.56B6.46B5.33B5.89B
Total Liabilities13.94B14.79B13.10B14.95B14.30B14.36B
Stockholders Equity5.20B5.48B4.58B4.99B7.52B6.45B
Cash Flow
Free Cash Flow692.00M2.37B2.13B-1.24B2.52B1.04B
Operating Cash Flow1.23B2.91B2.55B-543.00M3.19B1.49B
Investing Cash Flow-342.00M-356.00M-450.00M495.00M-424.00M-115.00M
Financing Cash Flow-1.71B-1.56B-1.43B-2.96B-2.99B479.00M

adidas AG Technical Analysis

Technical Analysis Sentiment
Negative
Last Price175.75
Price Trends
50DMA
180.53
Negative
100DMA
194.78
Negative
200DMA
213.47
Negative
Market Momentum
MACD
0.36
Negative
RSI
50.79
Neutral
STOCH
60.55
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:ADS, the sentiment is Negative. The current price of 175.75 is above the 20-day moving average (MA) of 172.55, below the 50-day MA of 180.53, and below the 200-day MA of 213.47, indicating a neutral trend. The MACD of 0.36 indicates Negative momentum. The RSI at 50.79 is Neutral, neither overbought nor oversold. The STOCH value of 60.55 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:ADS.

adidas AG Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
2.86B12.9714.96%3.38%1.08%-1.30%
64
Neutral
2.84B-30.019.96%3.15%1.21%-136.95%
62
Neutral
6.71B24.799.70%7.12%78.28%
58
Neutral
7.82B-13.78-25.53%23.23%76.05%
56
Neutral
€31.84B26.5123.35%1.12%10.95%400.40%
45
Neutral
1.07B-10.99-60.05%3.44%5.93%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:ADS
adidas AG
175.75
-42.44
-19.45%
PMMAF
PUMA SE NPV
24.45
-17.40
-41.58%
GB:0Q8F
Hugo Boss
41.41
5.99
16.91%
GB:0QXN
Zalando
25.78
-0.30
-1.15%
DE:DHER
Delivery Hero SE
26.47
-3.13
-10.57%
DE:YOU
ABOUT YOU Holding SE
6.69
3.84
134.74%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 06, 2025