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adidas AG (DE:ADS)
XETRA:ADS
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adidas AG (ADS) AI Stock Analysis

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DE:ADS

adidas AG

(XETRA:ADS)

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Neutral 66 (OpenAI - 4o)
Rating:66Neutral
Price Target:
€202.00
▲(7.82% Upside)
Adidas AG's overall stock score reflects a solid financial performance with strong recovery trends and stable technical indicators. The valuation suggests the stock is relatively expensive, which slightly dampens the overall score. The absence of earnings call and corporate events data means these factors did not influence the score.
Positive Factors
Revenue Growth
Adidas AG's consistent revenue growth indicates strong market demand and effective sales strategies, supporting long-term business expansion.
Profitability Recovery
Improved profitability metrics reflect efficient cost management and operational effectiveness, enhancing the company's financial health.
Operational Efficiency
Sufficient cash generation from operations suggests strong operational efficiency, enabling reinvestment and financial stability.
Negative Factors
Debt Levels
High debt levels can increase financial risk and interest obligations, potentially affecting long-term financial flexibility and stability.
Free Cash Flow Decline
Declining free cash flow growth may limit the company's ability to fund new projects and manage debt, impacting future growth prospects.
Revenue Dip in 2023
Past revenue volatility could indicate challenges in market conditions or execution, posing risks to consistent growth and investor confidence.

adidas AG (ADS) vs. iShares MSCI Germany ETF (EWG)

adidas AG Business Overview & Revenue Model

Company Descriptionadidas AG, together with its subsidiaries, designs, develops, distributes, and markets athletic and sports lifestyle products worldwide. It offers footwear; apparel; and accessories and gear, such as bags and balls under the adidas brand. It sells its products through approximately 2,200 own-retail stores; mono-branded franchise stores and shop-in-shops; and wholesale and its e-commerce channels. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.
How the Company Makes Moneyadidas AG generates revenue through the design, manufacturing, and marketing of sportswear and lifestyle products. The company's primary revenue streams include sales of footwear, apparel, and accessories through both wholesale and direct-to-consumer channels, such as branded retail stores and the online marketplace. Significant partnerships with athletes, sports teams, and events enhance brand visibility and drive sales. Additionally, adidas benefits from licensing agreements that allow third-party manufacturers to produce and distribute products under its brand, further contributing to its earnings. The company also invests in marketing and sponsorships to strengthen its brand presence and reach a broader customer base.

adidas AG Financial Statement Overview

Summary
Adidas AG demonstrates a solid financial performance with strong recovery trends in profitability and revenue growth. The balance sheet is stable, though there is a need to monitor debt levels. Cash flow metrics indicate operational efficiency, but the decline in free cash flow growth warrants attention. Overall, the company is on a positive trajectory, but careful management of leverage and cash flow is essential for sustained growth.
Income Statement
75
Positive
Adidas AG has shown a strong recovery in its income statement metrics. The TTM data indicates a significant improvement in net profit margin and EBIT margin compared to previous years. Revenue growth is positive, with a notable increase from the previous period. However, the company experienced a dip in revenue in 2023, which has since recovered. Overall, profitability metrics like gross profit margin remain robust, indicating efficient cost management.
Balance Sheet
65
Positive
The balance sheet reflects a moderate financial position with a debt-to-equity ratio slightly above 1, indicating a balanced approach to leveraging. Return on equity has improved significantly in the TTM period, showcasing better utilization of equity. However, the equity ratio suggests a moderate reliance on debt financing, which could pose risks if not managed carefully.
Cash Flow
60
Neutral
Cash flow analysis reveals a mixed performance. The TTM period shows a decline in free cash flow growth, which is a concern. However, the operating cash flow to net income ratio remains positive, indicating that the company is generating sufficient cash from operations. The free cash flow to net income ratio is also healthy, suggesting that the company is able to convert a good portion of its earnings into free cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue24.51B23.68B21.43B22.51B21.23B19.84B
Gross Profit12.55B12.03B10.18B10.64B10.77B9.85B
EBITDA2.99B2.51B785.00M1.75B3.11B1.98B
Net Income1.20B764.00M-75.00M254.00M1.49B432.00M
Balance Sheet
Total Assets19.50B20.66B18.02B20.30B22.14B21.05B
Cash, Cash Equivalents and Short-Term Investments1.43B2.48B1.48B966.00M3.94B4.24B
Total Debt5.47B5.59B5.56B6.46B5.33B5.89B
Total Liabilities13.94B14.79B13.10B14.95B14.30B14.36B
Stockholders Equity5.20B5.48B4.58B4.99B7.52B6.45B
Cash Flow
Free Cash Flow692.00M2.37B2.13B-1.24B2.52B1.04B
Operating Cash Flow1.23B2.91B2.55B-543.00M3.19B1.49B
Investing Cash Flow-342.00M-356.00M-450.00M495.00M-424.00M-115.00M
Financing Cash Flow-1.71B-1.56B-1.43B-2.96B-2.99B479.00M

adidas AG Technical Analysis

Technical Analysis Sentiment
Negative
Last Price187.35
Price Trends
50DMA
180.58
Positive
100DMA
186.78
Positive
200DMA
206.14
Negative
Market Momentum
MACD
2.27
Positive
RSI
50.76
Neutral
STOCH
23.30
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:ADS, the sentiment is Negative. The current price of 187.35 is below the 20-day moving average (MA) of 188.94, above the 50-day MA of 180.58, and below the 200-day MA of 206.14, indicating a neutral trend. The MACD of 2.27 indicates Positive momentum. The RSI at 50.76 is Neutral, neither overbought nor oversold. The STOCH value of 23.30 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:ADS.

adidas AG Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
€2.86B12.9916.69%3.39%1.08%-1.30%
€33.46B27.8623.35%1.07%10.95%400.40%
€6.86B25.3510.35%7.12%78.28%
$3.23B-4.30%2.79%1.21%-136.95%
$18.38B12.79-2.54%3.03%1.52%-15.83%
€6.82B-11.91-32.53%23.23%76.05%
€1.06B3.44%5.93%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:ADS
adidas AG
187.35
-32.62
-14.83%
DE:PUM
PUMA SE NPV
21.85
-19.80
-47.54%
DE:BOSS
Hugo Boss
41.27
0.93
2.30%
DE:ZAL
Zalando
26.21
-2.40
-8.39%
DE:DHER
Delivery Hero SE
22.46
-19.14
-46.01%
DE:YOU
ABOUT YOU Holding SE
6.64
3.48
110.13%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 25, 2025