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Hugo Boss AG (GB:0Q8F)
LSE:0Q8F

Hugo Boss (0Q8F) AI Stock Analysis

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Positive Factors
Cash Flow and Capital Management
Strong free cash flow generation of €0.5bn supported by good working capital control and capex discipline, representing around 20% of the stock's current market cap.
Valuation
The stock trades at a valuation below its past 10-year average forward P/E, suggesting it may be undervalued.
Wholesale Performance
Solid wholesale order book for FY25, up mid-single digits.
Negative Factors
Consumer Sentiment
The trading environment has become more challenging due to subdued consumer sentiment impacting industry growth.
Retail Performance
Weak current trading: mid-single digit retail sales decline at the start of the year, below the low-end of its FY25 guidance range.
Sales and Margin Outlook
Analysts expect a slow start to the year for Hugo Boss, with a sales decline and reduced EBIT margin.

Hugo Boss (0Q8F) vs. iShares MSCI United Kingdom ETF (EWC)

Hugo Boss Business Overview & Revenue Model

Company DescriptionHugo Boss AG, together with its subsidiaries, develops, markets, and distributes clothes, shoes, and accessories for men and women worldwide. It offers business, casual, athleisure, and evening wear; shoes and accessories; and licensed products, including fragrances, eyewear, and watches, as well as children's fashion products. The company markets and sells its products under the BOSS and HUGO brand names through online stores, freestanding stores, shop-in-shops, and factory outlets. As of December 31, 2021, it operated 1,228 retail points of sale. The company was founded in 1924 and is headquartered in Metzingen, Germany.
How the Company Makes Money

Hugo Boss Financial Statement Overview

Summary
Hugo Boss demonstrates strong financial performance with consistent revenue growth and efficient cash flow management. While profitability margins show stability, there is potential for improvement. Leverage is well-managed, providing a solid foundation for future growth in the competitive apparel and luxury industry.
Income Statement
75
Positive
Hugo Boss has shown consistent revenue growth over the years, with a revenue increase from 2023 to 2024. The gross profit margin and net profit margin have slightly decreased, indicating stable profitability but with room for improvement. EBIT and EBITDA margins demonstrate healthy operational efficiency, which remains a strength.
Balance Sheet
72
Positive
The company maintains a moderate debt-to-equity ratio, reflecting a balanced leverage position. Return on equity has shown a slight decline, suggesting a need for improved profitability relative to shareholder equity. The equity ratio shows a stable financial structure, highlighting financial stability.
Cash Flow
78
Positive
Hugo Boss has a strong operating cash flow to net income ratio, indicating efficient cash generation from operations. Although free cash flow growth has varied, the free cash flow to net income ratio remains robust, supporting its ability to reinvest and manage financial obligations.
Breakdown
Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
4.31B4.20B3.65B2.79B1.95B
Gross Profit
2.66B2.58B2.26B1.72B1.19B
EBIT
360.82M410.34M335.42M228.00M-253.45M
EBITDA
484.13M744.42M636.67M525.35M109.42M
Net Income Common Stockholders
213.47M258.37M209.50M137.34M-219.18M
Balance SheetCash, Cash Equivalents and Short-Term Investments
210.62M118.33M188.74M312.16M145.99M
Total Assets
3.78B3.47B3.13B2.74B2.57B
Total Debt
1.40B1.12B914.10M912.31M1.13B
Net Debt
1.19B1.01B766.70M627.62M1.00B
Total Liabilities
2.33B2.16B1.99B1.80B1.81B
Stockholders Equity
1.43B1.29B1.12B925.39M753.81M
Cash FlowFree Cash Flow
498.32M94.53M167.01M556.56M161.83M
Operating Cash Flow
785.51M393.64M357.26M658.11M239.91M
Investing Cash Flow
-288.60M-297.64M-191.70M-99.01M-75.75M
Financing Cash Flow
-404.73M-122.44M-307.30M-407.64M-167.29M

Hugo Boss Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
€2.74B12.7115.70%3.56%
62
Neutral
$6.88B11.322.90%3.87%2.70%-24.57%
$3.67B17.457.25%2.62%
€37.75B36.9319.28%0.95%
€7.84B29.0410.57%
DEGFG
48
Neutral
€75.16M-34.04%-11.28%54.27%
DEYOU
€1.15B-47.97%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:0Q8F
Hugo Boss
39.32
-6.03
-13.30%
PMMAF
PUMA SE NPV
24.80
-24.45
-49.64%
GB:0OLD
adidas AG
211.40
-17.09
-7.48%
GB:0QXN
Zalando
30.22
6.92
29.70%
DE:GFG
Global Fashion Group
0.33
0.13
65.00%
DE:YOU
ABOUT YOU Holding SE
6.75
3.09
84.43%
Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.