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adidas AG (DE:ADS)
XETRA:ADS
Germany Market

adidas AG (ADS) Technical Analysis

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Summary of all the Indicators

Overall Consensus
Sell
4Bullish
4Neutral
14Bearish
Technical Analysis Consensus
Buy
4Bullish
4Neutral
2Bearish
Moving Average Consensus
Strong Sell
0Bullish
0Neutral
12Bearish
adidas AG’s (ADS) Moving Averages Convergence Divergence (MACD) indicator is -0.69, suggesting adidas AG is a Buy.
adidas AG’s (ADS) 20-Day exponential moving average is 164.01, while adidas AG’s (ADS) share price is €159.85, making it a Sell.
adidas AG’s (ADS) 50-Day exponential moving average is 165.76, while adidas AG’s (ADS) share price is €159.85, making it a Sell.

adidas AG (ADS) Pivot Points

Jan 19, 2026, 03:51 AM
Name
S3
S2
S1
Pivot Points
R1
R2
R3
Classic
156.33
158.72
160.53
162.92
164.73
167.12
168.93
Fibonacci
158.72
160.32
161.31
162.92
164.52
165.51
167.12
Pivot points are a technical analysis tool used by traders to identify potential support and resistance levels in financial markets. Pivot points are calculated based on the previous day's high, low, and close prices, and are used to help traders identify levels at which the price may reverse or continue to trend.

adidas AG (ADS) Moving Averages

Jan 19, 2026, 03:51 AM
Period
Simple
Exponential
MA5
162.15Sell
161.87Sell
MA10
163.74Sell
163.20Sell
MA20
165.20Sell
164.01Sell
MA50
162.03Sell
165.76Sell
MA100
171.15Sell
171.82Sell
MA200
184.87Sell
187.52Sell
adidas AG’s (ADS) 10-Day exponential moving average is 163.20, while adidas AG’s (ADS) share price is €159.85, making it a Sell.
adidas AG’s (ADS) 100-Day exponential moving average is 171.82, while adidas AG’s (ADS) share price is €159.85, making it a Sell.
adidas AG’s (ADS) stock price is €159.85 and adidas AG’s (ADS) 50-day simple moving average is 162.03, creating a Sell signal.
adidas AG’s (ADS) stock price is €159.85 and adidas AG’s (ADS) 100-day simple moving average is 171.15, creating a Sell signal.
adidas AG’s (ADS) stock price is €159.85 and adidas AG’s (ADS) 200-day simple moving average is 184.87, creating a Sell signal.

adidas AG (ADS) Technical Indicators

Jan 19, 2026, 03:51 AM
Name
Value
Implied Action
RSI (14)
42.70
Neutral
STOCH (9,6)
27.35
Neutral
STOCHRSI (14)
26.46
Neutral
MACD (12,26)
-0.69
Buy
ADX (14)
14.61
Buy
Williams %R
-80.07
Buy
CCI (14)
-139.02
Buy
ATR (14)
4.71
-
Ultimate Oscillator
42.49
Neutral
ROC
-2.77
Sell
adidas AG’s (ADS) Relative Strength Index (RSI) is 42.70, creating a Neutral signal.
adidas AG’s (ADS) Trend Strength Indicator (ADX) is 14.61, creating a Buy signal.
adidas AG’s (ADS) Commodity Channel Index (CCI) is -139.02, creating a Buy signal.
adidas AG’s (ADS) Price Rate of Change (ROC) is -2.77, creating a Sell signal.

FAQ

Is ADS a Buy, Hold, or Sell?
Based on ADS’s technical indicators, ADS is a Sell.
    What is ADS’s RSI (14)?
    ADS’s RSI (14) is 42.70, which suggests ADS is a Neutral.
      What is ADS’s MACD?
      ADS’s MACD is -0.69, which suggests ADS is a Buy.
        What is ADS’s 5-day moving average?
        ADS’s 5-day moving average is 162.15, which suggests ADS is a Sell.
          What is ADS’s 20-day moving average?
          ADS 20-day moving average is 165.20, which suggests ADS is a Sell.
            What is ADS’s 50-day moving average?
            ADS’s 50-day moving average is 162.03, which suggests ADS is a Sell.
              What is ADS’s 200-day moving average?
              ADS’s 200-day moving average is 184.87, which suggests ADS is a Sell.
                What is ADS’s Williams % R (14)?
                ADS’s Williams % R (14) is -80.07, which suggests ADS is a Buy.
                  What is ADS’s CCI (14)?
                  ADS’s CCI (14) is -139.02, which suggests ADS is a Buy.
                    What is the share price of adidas AG?