Hugo Boss (BOSS) AI Stock Analysis

• Market Cap: €2.55B
• Dividend Yield: 3.65%
• Average Volume (3M): 349.55K
• Price to Earnings (P/E): 11.6
• Beta (1Y): 1.09
• Revenue Growth: 0.09%
• EPS Growth: 4.22%
• Country: DE
• Employees: 18,376
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Apparel - Manufacturers
• EPS (TTM): 0.85
• Shares Outstanding: 70,400,000
• 10 Day Avg. Volume: 479,326
• 30 Day Avg. Volume: 349,551
• PEG Ratio: -0.83
• Price to Book (P/B): 2.17
• Price to Sales (P/S): 0.72
• P/FCF Ratio: 6.12
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: €43.96
• Price Target Upside: 24.57% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 8
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 68 Neutral
• Price Target: €45.00 ▲(27.51% Upside)

Hugo Boss's overall stock score is driven primarily by its strong financial performance and reasonable valuation. The company's profitability and operational efficiency are notable strengths, but the recent revenue decline and negative free cash flow growth are concerns. Technical analysis suggests a neutral market position, with no strong momentum signals.

Positive Factors

Strong Brand Reputation

A strong brand reputation supports premium pricing and customer loyalty, providing a competitive advantage and sustaining revenue.

Operational Efficiency

Operational efficiency and stable margins indicate effective management and cost control, enhancing long-term profitability.

Cash Generation Ability

Strong cash generation supports reinvestment and financial stability, enabling the company to fund growth initiatives.

Negative Factors

Revenue Decline

A significant revenue decline can impact market position and growth prospects, requiring strategic adjustments to reverse the trend.

Negative Free Cash Flow Growth

Negative free cash flow growth may limit future investments and financial flexibility, affecting long-term business expansion.

Moderate Reliance on Debt

Reliance on debt can pose risks if not managed carefully, potentially impacting financial stability and increasing interest obligations.

Hugo Boss Business Overview & Revenue Model

Company Description

Hugo Boss AG is a German luxury fashion house founded in 1924, renowned for its premium apparel, accessories, and fragrances. The company operates primarily in the fashion and lifestyle sectors, offering a diverse range of products under its BOSS and HUGO brands. BOSS is celebrated for its tailored menswear, business attire, and casual clothing, while HUGO targets a younger audience with more contemporary styles. Hugo Boss maintains a global presence, with a network of retail stores, e-commerce platforms, and wholesale partnerships to distribute its products.

How the Company Makes Money

Hugo Boss generates revenue through multiple channels, primarily through the sale of its clothing, accessories, and fragrances. Key revenue streams include retail sales from its own branded stores, online sales through its e-commerce site, and wholesale distribution to third-party retailers. The company benefits from a strong brand reputation and a loyal customer base, which enables it to maintain premium pricing on its products. Additionally, strategic partnerships with various distributors and collaborations with other brands enhance its market reach and visibility. Seasonal collections and limited-edition releases also contribute to revenue by creating demand and exclusivity among consumers.

Hugo Boss Financial Statement Overview

Summary

Hugo Boss demonstrates strong profitability and efficient operations, with stable margins and effective equity utilization. However, recent revenue decline and negative free cash flow growth highlight potential challenges. The company should focus on reversing revenue trends and improving cash flow to sustain growth.

Income Statement

Hugo Boss shows strong profitability with a consistent gross profit margin above 60% and a positive net profit margin. However, the recent TTM data indicates a revenue decline of 32.6%, which is a concern. EBIT and EBITDA margins remain stable, reflecting operational efficiency.

Balance Sheet

The company maintains a moderate debt-to-equity ratio, indicating balanced leverage. Return on equity is healthy, showing effective use of equity to generate profits. However, the equity ratio suggests a moderate reliance on debt financing, which could pose risks if not managed carefully.

Cash Flow

Operating cash flow is strong relative to net income, indicating good cash generation. However, free cash flow growth is negative in the TTM period, which could impact future investments. The free cash flow to net income ratio is solid, suggesting efficient cash management.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	4.28B	4.31B	4.20B	3.65B	2.79B	1.95B
Gross Profit	2.64B	2.30B	2.58B	2.26B	1.72B	1.19B
EBITDA	737.22M	721.81M	744.42M	636.67M	525.35M	220.54M
Net Income	220.47M	213.47M	258.37M	209.50M	137.34M	-219.18M
Balance Sheet
Total Assets	3.61B	3.78B	3.47B	3.13B	2.74B	2.57B
Cash, Cash Equivalents and Short-Term Investments	153.00M	210.62M	118.33M	147.40M	284.69M	125.28M
Total Debt	1.20B	1.40B	1.12B	914.10M	912.31M	1.17B
Total Liabilities	2.23B	2.33B	2.16B	1.99B	1.80B	1.81B
Stockholders Equity	1.36B	1.43B	1.29B	1.12B	925.39M	753.81M
Cash Flow
Free Cash Flow	440.28M	505.28M	104.80M	184.80M	556.50M	156.22M
Operating Cash Flow	620.86M	733.86M	353.80M	336.19M	637.78M	214.68M
Investing Cash Flow	-238.81M	-289.81M	-299.12M	-194.49M	-99.01M	-75.75M
Financing Cash Flow	-375.87M	-351.87M	-81.12M	-283.44M	-387.32M	-142.07M

Hugo Boss Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 35.29
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:BOSS, the sentiment is Neutral. The current price of 35.29 is below the 20-day moving average (MA) of 37.44, below the 50-day MA of 39.36, and below the 200-day MA of 39.30, indicating a neutral trend. The MACD of -0.21 indicates Negative momentum. The RSI at 59.03 is Neutral, neither overbought nor oversold. The STOCH value of 76.25 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for DE:BOSS.

Hugo Boss Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BOSS	68 Neutral	€2.55B	11.59	16.27%	3.65%	0.09%	4.22%
PUM	63 Neutral	$2.97B	―	-12.22%	3.01%	-2.90%	-211.60%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
ZAL	59 Neutral	€5.93B	21.92	9.04%	―	12.06%	18.20%
ADS	56 Neutral	€28.66B	23.52	22.32%	1.25%	9.64%	187.42%
YOU	45 Neutral	€1.06B	-10.89	―	―	3.44%	5.93%
GFG	41 Neutral	€62.14M	―	―	―	-11.28%	54.27%