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Hugo Boss
(XETRA:BOSS)
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Rating:73Outperform
Price Target:
€42.00
▲(11.26% Upside)
Action:Reiterated
Date:07/10/26
The score is driven primarily by strong cash flow quality and generation alongside improving leverage, which support financial resilience. Valuation is also attractive given the moderate P/E and very high dividend yield. Offsetting these positives are slowing/negative TTM revenue growth and only mid-single-digit net margins, while technical signals are mixed and largely neutral.
Positive Factors
Cash generation quality
Consistent, high cash generation and conversion provide durable internal funding for operations, dividends, and inventory management. Strong FCF (~€650M) and ~83% conversion cushion the business during apparel cycles and reduce reliance on external funding for strategic investments.
Negative Factors
Top-line weakness
A persistent decline in TTM revenue signals demand headwinds or slower market penetration. Over the next several months this constrains scale benefits, limits leverage on fixed costs, and increases reliance on margin management and share gains to sustain earnings.
Read all positive and negative factors
Positive Factors
Negative Factors
Cash generation quality
Consistent, high cash generation and conversion provide durable internal funding for operations, dividends, and inventory management. Strong FCF (~€650M) and ~83% conversion cushion the business during apparel cycles and reduce reliance on external funding for strategic investments.
Read all positive factors
Hugo Boss (BOSS) vs. iShares MSCI Germany ETF (EWG)
Market Cap
€2.57B
Dividend Yield3.86%
Average Volume (3M)349.55K
Price to Earnings (P/E)11.3
Beta (1Y)0.74
Revenue Growth-2.71%
EPS Growth9.98%
CountryDE
Employees18,376
SectorGeneral
Sector StrengthN/A
IndustryApparel - Manufacturers
Share Statistics
EPS (TTM)3.35
Shares Outstanding69,016,170
10 Day Avg. Volume479,326
30 Day Avg. Volume349,551
Financial Highlights & Ratios
PEG Ratio0.60
Price to Book (P/B)1.62
Price to Sales (P/S)0.58
P/FCF Ratio4.92
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
€38.93Price Target Upside3.13% Upside
Rating ConsensusHold
Number of Analyst Covering7
EPS Forecast (FY)2.7
Revenue Forecast (FY)€3.92B
Hugo Boss Business Overview & Revenue Model
Company Description
Hugo Boss AG, through its various subsidiaries, is engaged globally in the creation, promotion, and sale of apparel, footwear, and fashion accessories for both male and female consumers. Its extensive product portfolio encompasses business, casual...
How the Company Makes Money
HUGO BOSS primarily makes money by selling branded fashion products through two main channels: (1) Direct-to-consumer (DTC) and (2) Wholesale. In DTC, the company generates revenue by selling products at full retail prices through its own physical...
Hugo Boss Financial Statement Overview
Summary
Income Statement
68
Positive
Balance Sheet
63
Positive
Cash Flow
80
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 4.18B | 4.27B | 4.31B | 4.20B | 3.65B | 2.79B |
| Gross Profit | 2.58B | 2.27B | 2.30B | 2.58B | 2.26B | 1.72B |
| EBITDA | 724.60M | 781.63M | 721.81M | 744.42M | 636.67M | 525.35M |
| Net Income | 231.48M | 249.48M | 213.47M | 258.37M | 209.50M | 137.34M |
Balance Sheet | ||||||
| Total Assets | 3.65B | 3.75B | 3.78B | 3.47B | 3.13B | 2.74B |
| Cash, Cash Equivalents and Short-Term Investments | 314.00M | 343.13M | 210.62M | 118.33M | 147.40M | 284.69M |
| Total Debt | 1.17B | 1.18B | 1.40B | 1.12B | 914.10M | 912.31M |
| Total Liabilities | 2.06B | 2.20B | 2.33B | 2.16B | 1.99B | 1.80B |
| Stockholders Equity | 1.59B | 1.54B | 1.43B | 1.29B | 1.12B | 925.39M |
Cash Flow | ||||||
| Free Cash Flow | 649.78M | 507.45M | 505.28M | 104.80M | 184.80M | 556.50M |
| Operating Cash Flow | 786.83M | 644.50M | 733.86M | 353.80M | 336.19M | 637.78M |
| Investing Cash Flow | -189.04M | -194.98M | -289.81M | -299.12M | -194.49M | -99.01M |
| Financing Cash Flow | -389.61M | -311.35M | -351.87M | -81.12M | -283.44M | -387.32M |
Hugo Boss Technical Analysis
Positive
37.75
Price Trends
36.95
Positive
36.81
Positive
37.09
Positive
Market Momentum
0.20
Positive
56.85
Neutral
76.39
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:BOSS, the sentiment is Positive. The current price of 37.75 is below the 20-day moving average (MA) of 38.12, above the 50-day MA of 36.95, and above the 200-day MA of 37.09, indicating a neutral trend. The MACD of 0.20 indicates Positive momentum. The RSI at 56.85 is Neutral, neither overbought nor oversold. The STOCH value of 76.39 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DE:BOSS.
Hugo Boss Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
73 Outperform | €2.57B | 11.30 | 15.61% | 3.86% | -2.71% | 9.98% | |
64 Neutral | €3.42B | 16.50 | 21.72% | 2.69% | 7.56% | 33.98% | |
62 Neutral | €124.60M | 68.33 | 2.14% | 7.77% | -10.49% | -74.90% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
53 Neutral | €162.60M | 14.71 | 9.39% | 6.79% | -1.78% | 2.90% | |
50 Neutral | €407.98M | 36.79 | 3.19% | 5.56% | -7.69% | 107.77% |
* General Sector Average
DE:BOSS
Hugo Boss
37.97
-3.27
-7.94%
DE:BIJ
Bijou Brigitte Modische Accessoires
45.90
12.27
36.48%
DE:FIE
Fielmann
40.75
-15.71
-27.83%
DE:HAW
HAWESKO Holding
18.10
-3.94
-17.88%
DE:LEI
Leifheit
14.35
-0.54
-3.60%
DE:VIB3
Villeroy & Boch
15.45
-1.33
-7.93%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.