Hugo Boss (BOSS) AI Stock Analysis

• Market Cap: €2.66B
• Dividend Yield: 3.55%
• Average Volume (3M): 343.93K
• Price to Earnings (P/E): 11.8
• Beta (1Y): 1.14
• Revenue Growth: 2.64%
• EPS Growth: -17.38%
• Country: DE
• Employees: 18,623
• Sector: Consumer Cyclical
• Sector Strength: 58
• Industry: Apparel - Manufacturers
• EPS (TTM): 0.51
• Shares Outstanding: 70,400,000
• 10 Day Avg. Volume: 243,873
• 30 Day Avg. Volume: 343,934
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): 0.00
• Price to Cash Flow (P/CF): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: €43.69
• Price Target Upside: 14.55% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 11

Hugo Boss exhibits strong financial performance with consistent revenue growth and efficient cash flow, supporting future expansion. The stock shows short-term positive momentum but may face resistance at higher levels due to nearing overbought technical indicators. The reasonable valuation and attractive dividend yield make it a compelling investment in the apparel sector, despite some potential for profitability improvement.

Positive Factors

Cash Flow

Strong free cash flow generation of €0.5bn supported by good working capital control and capex discipline, representing around 20% of the stock's current market cap.

Financial Performance

Sourcing efficiencies and tight opex control support the stock, but accelerating full-price retail growth remains key to drive outperformance.

Valuation

Valuation looks undemanding at c.11x 2025 P/E and c.7x 2025 EV/EBIT, below their long-term averages of 17x and 13x, respectively.

Negative Factors

Consumer Sentiment

The trading environment has become more challenging due to subdued consumer sentiment impacting industry growth.

Retail Performance

Weak current trading: mid-single digit retail sales decline at the start of the year, below the low-end of its FY25 guidance range.

Sales Outlook

Analysts expect a slow start to the year for Hugo Boss, with a sales decline and reduced EBIT margin.

Hugo Boss Business Overview & Revenue Model

Company Description

Hugo Boss AG, commonly known as BOSS, is a globally recognized luxury fashion brand headquartered in Metzingen, Germany. The company specializes in high-end apparel and accessories, catering to both men and women. It operates in two main segments: BOSS and HUGO. BOSS is known for its classic, elegant clothing lines, while HUGO offers more contemporary and youthful styles. The brand portfolio includes a wide range of products such as suits, casual wear, shoes, and fragrance. Hugo Boss distributes its products through a combination of retail stores, online platforms, and wholesale partnerships across the world.

How the Company Makes Money

Hugo Boss generates revenue through multiple streams, primarily from the sale of its high-quality clothing and accessories. The company's revenue model is centered around its retail operations, including company-owned stores and an expansive e-commerce platform. Wholesale distribution to third-party retailers also contributes significantly to its earnings. Additionally, Hugo Boss benefits from licensing agreements, particularly in the fragrance and eyewear segments, which allow it to leverage its brand across diverse product categories. Strategic partnerships with fashion influencers and brand ambassadors further enhance its market presence and drive sales. The company's focus on innovation, brand management, and global expansion plays a crucial role in sustaining its profitability.

Hugo Boss Financial Statement Overview

Summary

Income Statement

Balance Sheet

Cash Flow

Breakdown
Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement		Total Revenue
4.31B	4.20B	3.65B	2.79B	1.95B
	Gross Profit
2.66B	2.58B	2.26B	1.72B	1.19B
	EBIT
360.82M	410.34M	335.42M	228.00M	-253.45M
	EBITDA
484.13M	744.42M	636.67M	525.35M	109.42M
	Net Income Common Stockholders
213.47M	258.37M	209.50M	137.34M	-219.18M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
210.62M	118.33M	188.74M	312.16M	145.99M
	Total Assets
3.78B	3.47B	3.13B	2.74B	2.57B
	Total Debt
1.40B	1.12B	914.10M	912.31M	1.13B
	Net Debt
1.19B	1.01B	766.70M	627.62M	1.00B
	Total Liabilities
2.33B	2.16B	1.99B	1.80B	1.81B
	Stockholders Equity
1.43B	1.29B	1.12B	925.39M	753.81M
Cash Flow		Free Cash Flow
556.93M	94.53M	167.01M	556.56M	161.83M
	Operating Cash Flow
785.51M	393.64M	357.26M	658.11M	239.91M
	Investing Cash Flow
-288.60M	-297.64M	-191.70M	-99.01M	-75.75M
	Financing Cash Flow
-404.73M	-122.44M	-307.30M	-407.64M	-167.29M

Hugo Boss Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 38.14
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:BOSS, the sentiment is Positive. The current price of 38.14 is above the 20-day moving average (MA) of 35.07, above the 50-day MA of 37.48, and below the 200-day MA of 39.73, indicating a neutral trend. The MACD of 0.28 indicates Negative momentum. The RSI at 60.28 is Neutral, neither overbought nor oversold. The STOCH value of 70.37 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DE:BOSS.

Hugo Boss Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BOSS	71 Outperform	€2.66B	11.77	15.70%	3.55%	2.64%	-17.38%
PUM	69 Neutral	$3.51B	12.63	10.66%	3.30%	2.51%	-7.49%
TLX	69 Neutral	€27.14B	13.73	17.88%	2.23%	12.49%	24.44%
GIL	69 Neutral	€3.69B	46.98	12.25%	2.23%	-10.82%	-48.82%
ADS	68 Neutral	€36.57B	36.23	19.28%	0.34%	12.80%	662.68%
ZAL	65 Neutral	€8.08B	32.16	10.57%	―	6.14%	140.08%
Sector *	61 Neutral	$6.59B	11.77	3.06%	3.98%	2.56%	-20.85%