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Hugo Boss AG (DE:BOSS)
XETRA:BOSS
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Hugo Boss (BOSS) AI Stock Analysis

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DE:BOSS

Hugo Boss

(XETRA:BOSS)

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Neutral 68 (OpenAI - 4o)
Rating:68Neutral
Price Target:
€45.00
▲(11.69% Upside)
Hugo Boss's overall stock score is driven by strong financial performance and reasonable valuation. The technical analysis suggests a neutral to slightly bearish short-term outlook, which slightly tempers the overall score. The absence of earnings call data and corporate events does not impact the score.
Positive Factors
Negative Factors

Hugo Boss (BOSS) vs. iShares MSCI Germany ETF (EWG)

Hugo Boss Business Overview & Revenue Model

Company DescriptionHugo Boss AG, together with its subsidiaries, develops, markets, and distributes clothes, shoes, and accessories for men and women worldwide. It offers business, casual, athleisure, and evening wear; shoes and accessories; and licensed products, including fragrances, eyewear, and watches, as well as children's fashion products. The company markets and sells its products under the BOSS and HUGO brand names through online stores, freestanding stores, shop-in-shops, and factory outlets. As of December 31, 2021, it operated 1,228 retail points of sale. The company was founded in 1924 and is headquartered in Metzingen, Germany.
How the Company Makes MoneyHugo Boss generates revenue through multiple channels, primarily through the sale of its clothing, accessories, and fragrances. Key revenue streams include retail sales from its own branded stores, online sales through its e-commerce site, and wholesale distribution to third-party retailers. The company benefits from a strong brand reputation and a loyal customer base, which enables it to maintain premium pricing on its products. Additionally, strategic partnerships with various distributors and collaborations with other brands enhance its market reach and visibility. Seasonal collections and limited-edition releases also contribute to revenue by creating demand and exclusivity among consumers.

Hugo Boss Financial Statement Overview

Summary
Hugo Boss demonstrates strong financial performance with consistent revenue growth and efficient cash flow management. While profitability margins show stability, there is potential for improvement. Leverage is well-managed, providing a solid foundation for future growth in the competitive apparel and luxury industry.
Income Statement
75
Positive
Hugo Boss has shown consistent revenue growth over the years, with a revenue increase from 2023 to 2024. The gross profit margin and net profit margin have slightly decreased, indicating stable profitability but with room for improvement. EBIT and EBITDA margins demonstrate healthy operational efficiency, which remains a strength.
Balance Sheet
72
Positive
The company maintains a moderate debt-to-equity ratio, reflecting a balanced leverage position. Return on equity has shown a slight decline, suggesting a need for improved profitability relative to shareholder equity. The equity ratio shows a stable financial structure, highlighting financial stability.
Cash Flow
78
Positive
Hugo Boss has a strong operating cash flow to net income ratio, indicating efficient cash generation from operations. Although free cash flow growth has varied, the free cash flow to net income ratio remains robust, supporting its ability to reinvest and manage financial obligations.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue4.28B4.31B4.20B3.65B2.79B1.95B
Gross Profit2.64B2.30B2.58B2.26B1.72B1.19B
EBITDA737.22M721.81M744.42M636.67M525.35M220.54M
Net Income220.47M213.47M258.37M209.50M137.34M-219.18M
Balance Sheet
Total Assets3.61B3.78B3.47B3.13B2.74B2.57B
Cash, Cash Equivalents and Short-Term Investments153.00M210.62M118.33M147.40M284.69M125.28M
Total Debt1.20B1.40B1.12B914.10M912.31M1.17B
Total Liabilities2.23B2.33B2.16B1.99B1.80B1.81B
Stockholders Equity1.36B1.43B1.29B1.12B925.39M753.81M
Cash Flow
Free Cash Flow440.28M505.28M104.80M184.80M556.50M156.22M
Operating Cash Flow620.86M733.86M353.80M336.19M637.78M214.68M
Investing Cash Flow-238.81M-289.81M-299.12M-194.49M-99.01M-75.75M
Financing Cash Flow-375.87M-351.87M-81.12M-283.44M-387.32M-142.07M

Hugo Boss Technical Analysis

Technical Analysis Sentiment
Negative
Last Price40.29
Price Trends
50DMA
41.58
Negative
100DMA
40.83
Negative
200DMA
40.05
Positive
Market Momentum
MACD
-0.33
Positive
RSI
33.10
Neutral
STOCH
16.33
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:BOSS, the sentiment is Negative. The current price of 40.29 is below the 20-day moving average (MA) of 41.43, below the 50-day MA of 41.58, and above the 200-day MA of 40.05, indicating a neutral trend. The MACD of -0.33 indicates Positive momentum. The RSI at 33.10 is Neutral, neither overbought nor oversold. The STOCH value of 16.33 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:BOSS.

Hugo Boss Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
€6.82B26.089.70%7.12%78.28%
68
Neutral
€2.78B12.6616.69%3.47%1.08%-1.30%
66
Neutral
€33.25B27.7313.95%1.07%10.95%400.40%
64
Neutral
€3.21B-33.379.96%2.83%1.21%-136.95%
45
Neutral
€1.06B-10.93-60.05%3.44%5.93%
41
Neutral
€71.97M-0.86-38.61%-11.28%54.27%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:BOSS
Hugo Boss
40.40
1.70
4.39%
DE:PUM
PUMA SE NPV
21.55
-14.26
-39.82%
DE:ADS
adidas AG
186.25
-48.09
-20.52%
DE:ZAL
Zalando
27.18
-2.00
-6.85%
DE:GFG
Global Fashion Group
0.32
0.11
52.38%
DE:YOU
ABOUT YOU Holding SE
6.66
3.54
113.46%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 24, 2025