Hugo Boss (BOSS) AI Stock Analysis

• Market Cap: €2.92B
• Dividend Yield: 3.33%
• Average Volume (3M): 251.49K
• Price to Earnings (P/E): 13.1
• Beta (1Y): 1.13
• Revenue Growth: 1.08%
• EPS Growth: -1.30%
• Country: DE
• Employees: 18,376
• Sector: Consumer Cyclical
• Sector Strength: 83
• Industry: Apparel - Manufacturers
• EPS (TTM): 0.68
• Shares Outstanding: 70,400,000
• 10 Day Avg. Volume: 164,907
• 30 Day Avg. Volume: 251,487
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: €45.00
• Price Target Upside: 6.96% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 10

• Rating: 71 Outperform
• Price Target: €43.00 ▲(2.21% Upside)

Hugo Boss's strong financial performance and reasonable valuation are the primary strengths, offering a solid foundation for future growth. Technical analysis suggests a neutral trend without significant bullish or bearish momentum. The absence of recent earnings call data and corporate events limits additional insights.

Positive Factors

Cash Flow

Strong free cash flow generation of €0.5bn supported by good working capital control and capex discipline, representing around 20% of the stock's current market cap.

Financial Performance

Sourcing efficiencies and tight opex control are protecting margins.

Valuation

The stock trades at a valuation below its past 10-year average forward P/E, suggesting it may be undervalued.

Negative Factors

Consumer Sentiment

Hugo Boss is up against a more challenging external environment due to subdued consumer sentiment across key markets like the US and China in light of lingering uncertainty over tariffs.

Sales Outlook

The stock lacks catalysts for outperformance due to an uninspiring sales outlook and potential US tariffs.

Sales Performance

Weak current trading: mid-single digit retail sales decline at the start of the year, below the low-end of its FY25 guidance range.

Hugo Boss Business Overview & Revenue Model

Company Description

Hugo Boss AG is a German luxury fashion house founded in 1924, renowned for its premium apparel, accessories, and fragrances. The company operates primarily in the fashion and lifestyle sectors, offering a diverse range of products under its BOSS and HUGO brands. BOSS is celebrated for its tailored menswear, business attire, and casual clothing, while HUGO targets a younger audience with more contemporary styles. Hugo Boss maintains a global presence, with a network of retail stores, e-commerce platforms, and wholesale partnerships to distribute its products.

How the Company Makes Money

Hugo Boss generates revenue through multiple channels, primarily through the sale of its clothing, accessories, and fragrances. Key revenue streams include retail sales from its own branded stores, online sales through its e-commerce site, and wholesale distribution to third-party retailers. The company benefits from a strong brand reputation and a loyal customer base, which enables it to maintain premium pricing on its products. Additionally, strategic partnerships with various distributors and collaborations with other brands enhance its market reach and visibility. Seasonal collections and limited-edition releases also contribute to revenue by creating demand and exclusivity among consumers.

Hugo Boss Financial Statement Overview

Summary

Hugo Boss demonstrates strong financial performance with consistent revenue growth and efficient cash flow management. While profitability margins show stability, there is potential for improvement. Leverage is well-managed, providing a solid foundation for future growth in the competitive apparel and luxury industry.

Income Statement

Hugo Boss has shown consistent revenue growth over the years, with a revenue increase from 2023 to 2024. The gross profit margin and net profit margin have slightly decreased, indicating stable profitability but with room for improvement. EBIT and EBITDA margins demonstrate healthy operational efficiency, which remains a strength.

Balance Sheet

The company maintains a moderate debt-to-equity ratio, reflecting a balanced leverage position. Return on equity has shown a slight decline, suggesting a need for improved profitability relative to shareholder equity. The equity ratio shows a stable financial structure, highlighting financial stability.

Cash Flow

Hugo Boss has a strong operating cash flow to net income ratio, indicating efficient cash generation from operations. Although free cash flow growth has varied, the free cash flow to net income ratio remains robust, supporting its ability to reinvest and manage financial obligations.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	4.29B	4.31B	4.20B	3.65B	2.79B	1.95B
Gross Profit	2.65B	2.30B	2.58B	2.26B	1.72B	1.19B
EBITDA	727.22M	721.81M	744.42M	636.67M	525.35M	220.54M
Net Income	210.47M	213.47M	258.37M	209.50M	137.34M	-219.18M
Balance Sheet
Total Assets	3.65B	3.78B	3.47B	3.13B	2.74B	2.57B
Cash, Cash Equivalents and Short-Term Investments	107.00M	210.62M	118.33M	147.40M	284.69M	125.28M
Total Debt	1.26B	1.40B	1.12B	914.10M	912.31M	1.17B
Total Liabilities	2.18B	2.33B	2.16B	1.99B	1.80B	1.81B
Stockholders Equity	1.47B	1.43B	1.29B	1.12B	925.39M	753.81M
Cash Flow
Free Cash Flow	460.28M	505.28M	104.80M	184.80M	556.50M	156.22M
Operating Cash Flow	648.86M	733.86M	353.80M	336.19M	637.78M	214.68M
Investing Cash Flow	-274.81M	-289.81M	-299.12M	-194.49M	-99.01M	-75.75M
Financing Cash Flow	-359.87M	-351.87M	-81.12M	-283.44M	-387.32M	-142.07M

Hugo Boss Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 42.07
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:BOSS, the sentiment is Positive. The current price of 42.07 is above the 20-day moving average (MA) of 41.78, above the 50-day MA of 41.42, and above the 200-day MA of 39.61, indicating a bullish trend. The MACD of 0.27 indicates Positive momentum. The RSI at 53.80 is Neutral, neither overbought nor oversold. The STOCH value of 24.80 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DE:BOSS.

Hugo Boss Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BOSS	71 Outperform	€2.92B	13.15	16.69%	3.33%	1.08%	-1.30%
Sector *	61 Neutral	$17.97B	12.87	-5.30%	2.97%	1.26%	-14.45%
PMMAF	―	$3.44B	19.56	-4.30%	3.03%	―	―
0OLD	―	€30.92B	25.05	23.35%	―	―	―
0QXN	―	€6.34B	23.69	10.35%	―	―	―
GFG	49 Neutral	€79.50M	―	-34.04%	―	-11.28%	54.27%
YOU	46 Neutral	€1.07B	―	-47.97%	―	3.44%	5.93%