Hugo Boss (BOSS) AI Stock Analysis

• Market Cap: €2.57B
• Dividend Yield: 3.86%
• Average Volume (3M): 349.55K
• Price to Earnings (P/E): 11.5
• Beta (1Y): 0.93
• Revenue Growth: 0.09%
• EPS Growth: 4.22%
• Country: DE
• Employees: 18,376
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Apparel - Manufacturers
• EPS (TTM): 0.85
• Shares Outstanding: 70,400,000
• 10 Day Avg. Volume: 479,326
• 30 Day Avg. Volume: 349,551
• PEG Ratio: -0.83
• Price to Book (P/B): 2.17
• Price to Sales (P/S): 0.72
• P/FCF Ratio: 6.12
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: €41.14
• Price Target Upside: 10.29% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 9
• EPS Forecast (FY): 2.67
• Revenue Forecast (FY): €3.89B

• Rating: 68 Neutral
• Price Target: €38.00 ▲(1.88% Upside)
• Action: Reiterated Date: 10/29/25
• Date: Action: Reiterated 10/29/25

Hugo Boss's overall stock score is driven primarily by its strong financial performance and reasonable valuation. The company's profitability and operational efficiency are notable strengths, but the recent revenue decline and negative free cash flow growth are concerns. Technical analysis suggests a neutral market position, with no strong momentum signals.

Positive Factors

High and stable margins

Sustained gross margins above 60% and stable EBIT/EBITDA margins indicate durable pricing power and strong cost structure. This supports long-term profitability, funds brand investment and R&D, and provides a buffer against input-cost inflation across business cycles.

Strong operating cash generation

Robust operating cash conversion versus net income shows the business reliably turns profits into cash. That enhances ability to fund capex, pay dividends, and reduce reliance on external financing, supporting strategic investments over the medium term.

Multi-channel brand and distribution

A diversified multi-channel model (own stores, e‑commerce, wholesale) strengthens customer reach, margin control, and resilience. Direct-to-consumer channels boost margins and customer data, while wholesale and global expansion support scale and market penetration over time.

Negative Factors

Sharp recent revenue decline

A 32.6% TTM revenue decline is a material hit to top-line stability and operating leverage. Persistent revenue contraction can erode margins, reduce cash generation, and force strategic trade-offs in pricing, inventory and marketing to restore sustainable growth.

Negative free cash flow growth

Negative FCF growth despite solid operating cash suggests timing, higher capex or working capital strains. Deteriorating FCF constrains reinvestment, dividend capacity and debt reduction, limiting financial flexibility during recovery or expansion phases.

Moderate reliance on debt

A moderate debt load increases fixed obligations and interest exposure, which can pressure margins if revenue weakens. Leveraging limits strategic optionality and heightens refinancing risk, making balance sheet management critical over the next several quarters.

Hugo Boss Business Overview & Revenue Model

Company Description

Hugo Boss AG, together with its subsidiaries, develops, markets, and distributes clothes, shoes, and accessories for men and women worldwide. It offers business, casual, athleisure, and evening wear; shoes and accessories; and licensed products, including fragrances, eyewear, and watches, as well as children's fashion products. The company markets and sells its products under the BOSS and HUGO brand names through online stores, freestanding stores, shop-in-shops, and factory outlets. As of December 31, 2021, it operated 1,228 retail points of sale. The company was founded in 1924 and is headquartered in Metzingen, Germany.

How the Company Makes Money

Hugo Boss generates revenue primarily through the sale of its fashion products, including clothing, accessories, and fragrances. The company operates a multi-channel retail model, selling its products through its own branded stores, a robust online presence, and third-party retailers. Key revenue streams include direct-to-consumer sales from its boutiques and e-commerce platforms, as well as wholesale distribution to department stores and specialty retailers. Significant partnerships with luxury department stores and online fashion platforms also enhance its market reach. Additionally, seasonal collections and promotional campaigns help drive sales, while global expansion into emerging markets contributes to revenue growth.

Hugo Boss Financial Statement Overview

Summary

Hugo Boss demonstrates strong profitability and efficient operations, with stable margins and effective equity utilization. However, recent revenue decline and negative free cash flow growth highlight potential challenges. The company should focus on reversing revenue trends and improving cash flow to sustain growth.

Income Statement

Hugo Boss shows strong profitability with a consistent gross profit margin above 60% and a positive net profit margin. However, the recent TTM data indicates a revenue decline of 32.6%, which is a concern. EBIT and EBITDA margins remain stable, reflecting operational efficiency.

Balance Sheet

The company maintains a moderate debt-to-equity ratio, indicating balanced leverage. Return on equity is healthy, showing effective use of equity to generate profits. However, the equity ratio suggests a moderate reliance on debt financing, which could pose risks if not managed carefully.

Cash Flow

Operating cash flow is strong relative to net income, indicating good cash generation. However, free cash flow growth is negative in the TTM period, which could impact future investments. The free cash flow to net income ratio is solid, suggesting efficient cash management.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	4.28B	4.31B	4.20B	3.65B	2.79B	1.95B
Gross Profit	2.64B	2.30B	2.58B	2.26B	1.72B	1.19B
EBITDA	737.22M	721.81M	744.42M	636.67M	525.35M	220.54M
Net Income	220.47M	213.47M	258.37M	209.50M	137.34M	-219.18M
Balance Sheet
Total Assets	3.61B	3.78B	3.47B	3.13B	2.74B	2.57B
Cash, Cash Equivalents and Short-Term Investments	153.00M	210.62M	118.33M	147.40M	284.69M	125.28M
Total Debt	1.20B	1.40B	1.12B	914.10M	912.31M	1.17B
Total Liabilities	2.23B	2.33B	2.16B	1.99B	1.80B	1.81B
Stockholders Equity	1.36B	1.43B	1.29B	1.12B	925.39M	753.81M
Cash Flow
Free Cash Flow	440.28M	505.28M	104.80M	184.80M	556.50M	156.22M
Operating Cash Flow	620.86M	733.86M	353.80M	336.19M	637.78M	214.68M
Investing Cash Flow	-238.81M	-289.81M	-299.12M	-194.49M	-99.01M	-75.75M
Financing Cash Flow	-375.87M	-351.87M	-81.12M	-283.44M	-387.32M	-142.07M

Hugo Boss Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 37.30
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Negative
• MACD: Negative
• RSI: Negative
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:BOSS, the sentiment is Positive. The current price of 37.3 is above the 20-day moving average (MA) of 36.26, above the 50-day MA of 35.90, and below the 200-day MA of 39.03, indicating a neutral trend. The MACD of 0.47 indicates Negative momentum. The RSI at 70.91 is Negative, neither overbought nor oversold. The STOCH value of 68.96 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DE:BOSS.

Hugo Boss Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
PUM	71 Outperform	$3.41B	-11.76	-12.22%	2.83%	-2.90%	-211.60%
BOSS	68 Neutral	€2.57B	11.45	16.27%	3.86%	0.09%	4.22%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
ADS	61 Neutral	€28.60B	23.47	22.32%	1.22%	9.64%	187.42%
ZAL	61 Neutral	€5.29B	22.05	9.04%	―	12.06%	18.20%
GFG	48 Neutral	€59.40M	-0.74	―	―	-11.28%	54.27%