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Brilliant Earth Group (BRLT)
NASDAQ:BRLT
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Brilliant Earth Group (BRLT) AI Stock Analysis

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BRLT

Brilliant Earth Group

(NASDAQ:BRLT)

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Neutral 56 (OpenAI - 4o)
Rating:56Neutral
Price Target:
$2.50
▼(-6.02% Downside)
Brilliant Earth's overall stock score reflects strong revenue growth and marketing efficiency, as highlighted in the earnings call, but is tempered by financial risks from high leverage and negative profitability. Technical indicators are neutral, and valuation metrics suggest potential value with caution.
Positive Factors
Revenue Growth
The 10% YoY growth in net sales indicates strong demand and effective sales strategies, supporting long-term revenue expansion and market position.
Marketing Efficiency
Improved marketing efficiency enhances profitability by reducing customer acquisition costs, supporting sustainable growth and competitive advantage.
Cash Position
A strong cash position with no debt provides financial flexibility, enabling strategic investments and resilience against market fluctuations.
Negative Factors
Gross Margin Pressure
Declining gross margins from rising input costs and tariffs could pressure profitability, challenging cost management and pricing strategies.
High Leverage
High leverage increases financial risk, potentially limiting the company's ability to invest in growth opportunities and withstand economic downturns.
Negative Profit Margins
Negative profit margins highlight operational inefficiencies and cost management issues, potentially impacting long-term profitability and shareholder value.

Brilliant Earth Group (BRLT) vs. SPDR S&P 500 ETF (SPY)

Brilliant Earth Group Business Overview & Revenue Model

Company DescriptionBrilliant Earth Group, Inc. engages in the design, procurement, and retail sale of diamonds, gemstones, and jewelry in the United States and internationally. Its product assortment and merchandise include a collection of diamond engagement rings, wedding and anniversary rings, gemstone rings, and fine jewelry. The company sells directly to consumers through its omnichannel sales platform, including e-commerce and showrooms. As of December 31, 2021, it had 15 showrooms. The company was founded in 2005 and is headquartered in San Francisco, California.
How the Company Makes MoneyBrilliant Earth Group generates revenue primarily through the sale of its jewelry products, which include engagement rings, wedding bands, and other fine jewelry items. The company employs an e-commerce business model, allowing customers to browse and purchase products directly through its website. Key revenue streams include direct-to-consumer sales, where customers can customize their purchases, and partnerships with various designers and artisans to expand their product offerings. Additionally, Brilliant Earth may benefit from strategic partnerships with eco-friendly and ethical organizations, enhancing its brand reputation and attracting a loyal customer base. The growing trend of consumers prioritizing ethical sourcing and sustainability in their purchasing decisions further supports the company's revenue generation efforts.

Brilliant Earth Group Earnings Call Summary

Earnings Call Date:Nov 05, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 18, 2026
Earnings Call Sentiment Positive
Brilliant Earth demonstrated strong revenue growth and marketing efficiency, alongside significant achievements such as the return to growth in engagement ring bookings and substantial fine jewelry expansion. However, challenges such as gross margin pressure from rising metal prices and tariffs were notable. Despite these challenges, the company maintained profitability and a strong financial position.
Q3-2025 Updates
Positive Updates
20-Year Anniversary
Celebrating the 20-year anniversary of Brilliant Earth's founding, marking two decades of innovation in the jewelry industry.
Net Sales Growth
Net sales grew 10% year-over-year, surpassing guidance and expectations.
Engagement Ring Bookings
Return to growth in engagement ring bookings, marking an inflection point after market normalization.
Fine Jewelry Growth
Fine jewelry bookings grew 45% year-over-year, driven by both unit and ASP growth.
Marketing Efficiency
Achieved 300 basis points of year-over-year marketing leverage while increasing traffic and delivering double-digit revenue growth.
Celebrity Placements
Over 200 celebrity placements, resulting in over 13 billion impressions in Q3.
Strong Financial Position
Ended the quarter with approximately $73 million in cash and no debt on the balance sheet.
Negative Updates
Gross Margin Pressure
Gross margin was 57.6%, a 320 basis point decline compared to last year, due to record gold and platinum prices and new tariffs.
Average Order Value Decline
Average order value (AOV) declined 5.5% year-over-year.
Input Cost Pressures
Gold and platinum prices rose approximately 40% year-over-year, creating significant cost pressures.
Additional Tariffs
Incorporated an additional 25% tariff on India, announced in August 2025.
Company Guidance
During the Brilliant Earth Third Quarter 2025 Earnings Conference Call, the company reported a 10% year-over-year increase in net sales, surpassing expectations. Engagement ring bookings returned to growth, and wedding and anniversary band bookings reached their highest levels ever. Fine jewelry bookings grew by an impressive 45% year-over-year. The company maintained its gross margin within the high 50% range despite facing significant cost pressures from gold and platinum prices, which were up approximately 40% year-over-year, and new tariff impacts. Marketing efficiency improved, with a 300-basis-point year-over-year leverage, driven by technology and strategic spend allocation. Total orders grew by 17%, with repeat orders up by 16%, highlighting strong brand resonance and customer loyalty. The quarterly adjusted EBITDA was $3.6 million, near the midpoint of guidance, marking the 17th consecutive quarter of positive adjusted EBITDA.

Brilliant Earth Group Financial Statement Overview

Summary
Brilliant Earth Group demonstrates strong revenue growth and effective equity utilization, but faces challenges with high leverage and low operational margins. Cash flow generation is improving, yet there are concerns about cash conversion from income. The company should focus on enhancing operational efficiency and managing debt levels to sustain growth.
Income Statement
45
Neutral
Brilliant Earth Group shows a strong revenue growth rate of 83.8% in the TTM, indicating robust sales performance. However, the net profit margin is relatively low at 3.24%, and EBIT margin is minimal at 0.44%, suggesting challenges in operational efficiency. The gross profit margin remains healthy at 59.34%, reflecting good cost management.
Balance Sheet
40
Negative
The company has a high debt-to-equity ratio of 5.02, indicating significant leverage, which could pose financial risk. However, the return on equity is exceptionally high at 91.08%, suggesting effective use of equity to generate profits. The equity ratio is low, indicating a reliance on debt financing.
Cash Flow
50
Neutral
Free cash flow growth is positive at 13.08%, showing improvement in cash generation. The operating cash flow to net income ratio is low at 0.16, indicating potential challenges in converting income into cash. The free cash flow to net income ratio is strong at 0.70, reflecting good cash conversion efficiency.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue432.60M422.16M446.38M439.88M380.19M251.82M
Gross Profit253.25M254.40M257.00M234.29M187.42M112.30M
EBITDA5.66M14.50M13.63M28.67M40.99M27.16M
Net Income-946.00K541.00K584.00K2.13M1.53M21.58M
Balance Sheet
Total Assets202.97M281.25M273.58M262.57M217.73M85.22M
Cash, Cash Equivalents and Short-Term Investments73.43M161.93M155.81M154.65M172.87M66.27M
Total Debt40.35M97.66M100.20M95.12M63.58M62.21M
Total Liabilities123.91M171.86M176.13M169.43M134.89M170.61M
Stockholders Equity11.98M15.33M12.53M10.93M8.40M-19.07M
Cash Flow
Free Cash Flow11.97M12.69M14.27M5.38M40.47M26.14M
Operating Cash Flow16.64M17.59M26.21M14.51M46.08M26.72M
Investing Cash Flow-4.67M-4.91M-11.94M-9.12M-5.61M-584.00K
Financing Cash Flow-91.06M-6.57M-13.10M-23.60M66.12M-263.00K

Brilliant Earth Group Technical Analysis

Technical Analysis Sentiment
Positive
Last Price2.66
Price Trends
50DMA
2.47
Positive
100DMA
1.99
Positive
200DMA
1.66
Positive
Market Momentum
MACD
0.04
Positive
RSI
57.10
Neutral
STOCH
61.26
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BRLT, the sentiment is Positive. The current price of 2.66 is above the 20-day moving average (MA) of 2.54, above the 50-day MA of 2.47, and above the 200-day MA of 1.66, indicating a bullish trend. The MACD of 0.04 indicates Positive momentum. The RSI at 57.10 is Neutral, neither overbought nor oversold. The STOCH value of 61.26 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BRLT.

Brilliant Earth Group Risk Analysis

Brilliant Earth Group disclosed 64 risk factors in its most recent earnings report. Brilliant Earth Group reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Brilliant Earth Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
$247.45M29.7918.19%23.75%59.66%
65
Neutral
$279.14M22.923.52%7.88%-0.65%-51.59%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
56
Neutral
$255.36M-2.88%10.33%1.32%-175.81%
47
Neutral
$105.42M-35.01%-15.35%61.40%
41
Neutral
$22.34M-2.42-7.08%-162.35%
40
Underperform
$244.41M-2353.49%-23.54%-49.41%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BRLT
Brilliant Earth Group
2.66
1.04
64.20%
BGI
Birks & Mayors
1.09
-1.06
-49.30%
FOSL
Fossil Group
1.80
0.64
55.17%
MOV
Movado Group
17.77
-0.49
-2.68%
ELA
Envela
10.30
4.30
71.67%
LANV
Lanvin Group Holdings
2.09
0.52
33.12%

Brilliant Earth Group Corporate Events

Brilliant Earth Shines with Strong Q3 Performance
Nov 6, 2025

Brilliant Earth Group, Inc., a leader in ethically sourced fine jewelry, continues to disrupt the industry with its innovative approach and commitment to sustainability. The company, known for its premium brand and seamless shopping experience, reported strong financial results for the third quarter of 2025, showcasing its resilience and market leadership.

Brilliant Earth Shines in Q3 Earnings Call
Nov 6, 2025

Brilliant Earth Group, Inc. recently held its earnings call, revealing a generally positive sentiment despite facing some challenges. The company showcased strong revenue growth and marketing efficiency, with notable achievements such as a return to growth in engagement ring bookings and significant expansion in fine jewelry. However, the call also highlighted challenges like gross margin pressure due to rising metal prices and tariffs. Despite these hurdles, Brilliant Earth maintained profitability and a robust financial position.

Brilliant Earth Shines in Earnings Call with Strong Growth
Aug 13, 2025

The recent earnings call for Brilliant Earth Group, Inc. Class A conveyed a generally positive sentiment, underscored by robust sales growth, strategic initiatives, and effective cost management. Despite challenges such as a decline in average order value and the impact of tariffs, the company expressed confidence in overcoming these hurdles, supported by a strong balance sheet and strategic investments.

Brilliant Earth Reports Strong Q2 Performance and Dividend
Aug 8, 2025

Brilliant Earth Group, Inc. is a global leader in ethically sourced fine jewelry, known for its innovative approach to creating a transparent and sustainable jewelry industry. The company operates in the fine jewelry sector, offering a premium brand experience with a focus on ethical sourcing and sustainability.

DividendsFinancial DisclosuresPrivate Placements and Financing
Brilliant Earth Group Eliminates Debt, Strengthens Finances
Positive
Aug 7, 2025

On August 4, 2025, Brilliant Earth, LLC prepaid all amounts outstanding under its term loan facility, totaling approximately $35.1 million, and terminated all commitments under the Credit Agreement. This move leaves the company with zero debt, enhancing its financial position. Additionally, the company announced a one-time cash dividend of $0.25 per share, totaling approximately $25.3 million, to be paid on September 8, 2025. This reflects the company’s commitment to shareholder returns and its strong financial health, as evidenced by its Q2 2025 performance, which saw a 3% year-over-year net sales growth and an 18% increase in total orders.

The most recent analyst rating on (BRLT) stock is a Hold with a $2.00 price target. To see the full list of analyst forecasts on Brilliant Earth Group stock, see the BRLT Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 06, 2025