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Birks & Mayors Inc. (BGI)
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Birks & Mayors (BGI) AI Stock Analysis

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BGI

Birks & Mayors

(NYSE MKT:BGI)

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Neutral 41 (OpenAI - 4o)
Rating:41Neutral
Price Target:
$1.50
▲(29.31% Upside)
The overall stock score is primarily impacted by significant financial challenges, including negative profitability and high leverage. Technical analysis provides mixed signals, with short-term bullish momentum but potential overbought conditions. Valuation metrics are weak, with a negative P/E ratio and no dividend yield, further contributing to the low score.

Birks & Mayors (BGI) vs. SPDR S&P 500 ETF (SPY)

Birks & Mayors Business Overview & Revenue Model

Company DescriptionBirks Group Inc. designs, develops, manufactures, and retails fine jewelry, timepieces, sterling and plated silverware, and gifts in the United States and Canada. The company operates through two segments, Retail and Other. It offers various merchandise, including designer jewelry, diamonds, gemstone and precious metal jewelry, rings, wedding bands, earrings, bracelets, necklaces, precious gemstones, gold jewelry, and pearls. As of June 23, 2022, the company operated 24 stores under the Maison Birks brand in various metropolitan markets in Canada; one retail location under the Brinkhaus brand in Calgary; and 2 retail locations under the Graff and Patek Philippe brands in Vancouver. It also engages in the retail and wholesale of fine jewelry collections through Mappin & Webb and Goldsmiths stores, as well as through e-commerce platforms; and gold exchange business. The company was formerly known as Birks & Mayors Inc. and changed its name to Birks Group Inc. in September 2013. Birks Group Inc. was founded in 1879 and is headquartered in Montreal, Canada.
How the Company Makes MoneyBirks & Mayors generates revenue primarily through the sale of fine jewelry and watches, which are its core products. The company operates on a retail model, with revenue streams coming from both in-store sales and online purchases through its e-commerce platform. Additionally, BGI may earn income through special events, private sales, and partnerships with luxury brands that provide exclusive merchandise. The company also benefits from its reputation and customer loyalty, which drive repeat business and high-margin sales in the luxury segment.

Birks & Mayors Financial Statement Overview

Summary
Birks & Mayors faces significant financial challenges with negative profitability, high leverage, and inconsistent cash flow generation. The company needs to address operational inefficiencies and improve financial stability to enhance its financial health.
Income Statement
45
Neutral
The income statement shows a mixed performance with declining gross profit margins over the years, indicating pressure on profitability. The net profit margin remains negative, reflecting ongoing losses. Revenue growth has been inconsistent, with a notable decline in the most recent year. EBIT and EBITDA margins are weak, highlighting operational challenges.
Balance Sheet
30
Negative
The balance sheet reveals significant financial leverage, with a high and negative debt-to-equity ratio due to negative equity, posing a risk to financial stability. Return on equity is volatile and negative in recent years, indicating poor returns for shareholders. The equity ratio is negative, further emphasizing financial instability.
Cash Flow
40
Negative
Cash flow analysis shows negative operating cash flow, indicating challenges in generating cash from operations. Free cash flow is also negative, although the free cash flow to net income ratio is high due to significant net losses. Free cash flow growth is inconsistent, reflecting volatility in cash generation.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue177.58M177.81M185.28M162.95M181.34M143.07M
Gross Profit68.75M66.31M73.56M67.96M76.22M56.35M
EBITDA7.67M2.20M7.85M1.86M10.28M2.64M
Net Income-6.23M-12.82M-4.63M-7.43M-1.90M-8.86M
Balance Sheet
Total Assets193.05M196.08M203.27M196.98M183.26M201.68M
Cash, Cash Equivalents and Short-Term Investments1.79M1.51M1.78M1.26M2.01M1.81M
Total Debt145.79M145.42M156.62M151.95M140.38M152.42M
Total Liabilities201.27M214.09M208.42M197.58M177.40M203.10M
Stockholders Equity-8.23M-18.01M-5.15M-603.00K5.86M-1.42M
Cash Flow
Free Cash Flow-11.42M-9.46M-7.41M-16.34M12.84M-4.71M
Operating Cash Flow-4.10M-1.91M-170.00K-6.92M18.65M-1.72M
Investing Cash Flow-7.90M-7.55M-7.24M-9.41M-5.81M-2.99M
Financing Cash Flow11.80M9.19M7.93M15.59M-12.63M5.96M

Birks & Mayors Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.16
Price Trends
50DMA
0.84
Positive
100DMA
0.87
Positive
200DMA
1.08
Positive
Market Momentum
MACD
0.11
Negative
RSI
66.32
Neutral
STOCH
36.19
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BGI, the sentiment is Positive. The current price of 1.16 is above the 20-day moving average (MA) of 0.99, above the 50-day MA of 0.84, and above the 200-day MA of 1.08, indicating a bullish trend. The MACD of 0.11 indicates Negative momentum. The RSI at 66.32 is Neutral, neither overbought nor oversold. The STOCH value of 36.19 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BGI.

Birks & Mayors Risk Analysis

Birks & Mayors disclosed 28 risk factors in its most recent earnings report. Birks & Mayors reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Birks & Mayors Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
3.93B31.957.64%1.27%-1.63%-72.22%
73
Outperform
202.79M23.8114.77%25.43%33.93%
71
Outperform
296.08M24.163.30%7.42%-0.65%-51.59%
66
Neutral
212.97M-7.578941.84%23.42%-4.32%-144.96%
56
Neutral
146.30M-2.43-14.73%-15.35%61.40%
41
Neutral
$22.34M89.94%-7.08%-162.35%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BGI
Birks & Mayors
1.16
-1.03
-47.03%
FOSL
Fossil Group
2.72
1.55
132.48%
MOV
Movado Group
18.88
1.77
10.34%
SIG
Signet Jewelers
96.05
-5.33
-5.26%
ELA
Envela
7.81
2.33
42.52%
BRLT
Brilliant Earth Group
2.14
0.24
12.63%

Birks & Mayors Corporate Events

Birks Group Recommends Grant Thornton as New Auditors
Sep 10, 2025

On September 9, 2025, Birks Group Inc. announced that its board of directors has recommended the appointment of Grant Thornton S.E.N.C.R.L. as the company’s auditors for the fiscal year ending March 28, 2026. This recommendation follows a competitive request for proposal process initiated on July 29, 2025, after KPMG LLP, the company’s auditors since 2000, issued their audit report for the fiscal year ended March 29, 2025. Shareholders are set to vote on this appointment at the annual general meeting on September 18, 2025. The decision to appoint new auditors is part of Birks Group’s strategic efforts to ensure robust financial oversight and potentially enhance its market position.

Birks Group Inc. Releases 2025 Annual and Ethical Supply Chain Reports
Aug 29, 2025

On August 29, 2025, Birks Group Inc. submitted its Annual Report for 2025 and a report under the Fighting Against Forced Labour and Child Labour in Supply Chains Act for the fiscal year ending March 29, 2025. These submissions highlight the company’s commitment to transparency and ethical practices in its operations and supply chain, potentially influencing its reputation and stakeholder trust.

Birks Group Announces Leadership Transition Amid Strategic Repositioning
Aug 29, 2025

On August 26, 2025, Birks Group Inc. announced the resignation of Jean-Christophe Bédos as President, CEO, and Director, effective August 29, 2025. He will continue to serve in an advisory role during the leadership transition. Niccolò Rossi di Montelera has been appointed as Interim CEO, while Davide Barberis Canonico will serve as Interim President and COO. This leadership change is part of the company’s strategy to reposition itself for stability and growth. Bédos will receive severance payments and has entered a consulting agreement with the company. The transition is seen as a step towards refocusing the company’s priorities and ensuring a smooth operational shift.

Birks Group Inc. Announces Annual Shareholders Meeting for September 18, 2025
Aug 27, 2025

Birks Group Inc. announced its upcoming Annual Meeting of Shareholders scheduled for September 18, 2025, at the Saint-James Club in Montreal, Québec. The meeting will address several key agenda items, including the election of a board of six directors, the approval of auditors, and the presentation of the company’s consolidated financial statements for the fiscal year ended March 29, 2025. Shareholders are encouraged to participate either in person or by proxy to ensure their shares are represented. This meeting is a significant event for the company’s governance and future strategic direction.

Birks Group Reports Fiscal 2025 Results Amid Brand Transition
Jul 25, 2025

Birks Group Inc. reported its fiscal 2025 results, noting a decrease in net sales to $177.8 million, down 4% from the previous year, primarily due to the exit of a jewelry brand from two stores. Despite the decline, comparable store sales increased by 6.9% when excluding the third-party jewelry brand movement, driven by strong timepiece sales. The company opened two new stores and benefited from previous renovations, positioning itself for future growth. However, the fiscal year ended with a net loss of $12.8 million, impacted by decreased sales volume, foreign exchange losses, and increased interest costs.

Birks Group Completes Acquisition of European Boutique
Jul 9, 2025

On July 8, 2025, Birks Group Inc. announced the completion of its acquisition of the luxury watch and jewellery business of European Boutique for $9 million. This acquisition includes four multi-brand luxury stores and three mono-brand boutiques in the Greater Toronto Area, as well as a national e-commerce platform. The acquisition is expected to enhance Birks’ market presence and complement its existing offerings. Additionally, Birks secured a $13.5 million term loan from SLR Credit Solutions and a $3.75 million loan from Mangrove Holding S.A. to finance the acquisition and support working capital, reflecting the company’s strategic growth initiatives.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 17, 2025