Birks & Mayors (BGI) AI Stock Analysis

• Market Cap: $22.34M
• Dividend Yield: N/A
• Average Volume (3M): 2.25M
• Price to Earnings (P/E): ―
• Beta (1Y): 0.54
• Revenue Growth: N/A
• EPS Growth: N/A
• Country: US
• Employees: 290
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Luxury Goods
• EPS (TTM): -0.10
• Shares Outstanding: 11,876,717
• 10 Day Avg. Volume: 70,833
• 30 Day Avg. Volume: 2,253,066
• PEG Ratio: -0.01
• Price to Book (P/B): -1.77
• Price to Sales (P/S): 0.18
• P/FCF Ratio: -3.36
• Enterprise Value/Market Cap: 5.48
• Enterprise Value/Revenue: 0.69
• Enterprise Value/Gross Profit: 1.78
• Enterprise Value/Ebitda: 15.96
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 40 Underperform
• Price Target: $1.00 ▼(-7.41% Downside)

The overall stock score of 40 reflects significant financial challenges, including negative profitability and high leverage, as well as poor valuation metrics. Technical indicators suggest mixed momentum, with potential oversold conditions. The absence of earnings call data and corporate events means these factors do not influence the score.

Positive Factors

Leadership Transition

The appointment of new interim leadership aims to reposition the company for stability and growth, potentially enhancing strategic direction.

Ethical Practices

Commitment to ethical supply chain practices can strengthen brand reputation and stakeholder trust, supporting long-term customer loyalty.

Auditor Change

Appointing new auditors may enhance financial oversight and transparency, potentially improving investor confidence and market position.

Negative Factors

Negative Profitability

Ongoing losses and declining gross profit margins indicate pressure on profitability, which could hinder long-term financial health.

High Leverage

High leverage and negative equity pose risks to financial stability, limiting the company's ability to invest in growth opportunities.

Inconsistent Cash Flow

Inconsistent cash generation and negative operating cash flow can strain liquidity, affecting the company's ability to sustain operations.

Birks & Mayors Business Overview & Revenue Model

Company Description

Birks & Mayors Inc. (BGI) is a prominent luxury goods retailer in North America, specializing in high-end jewelry, watches, and gifts. The company operates through a network of retail stores and an online platform, offering a curated selection of exclusive products from renowned brands as well as its own signature collections. With a focus on exceptional customer service and a commitment to quality, BGI serves a discerning clientele seeking elegant and timeless pieces for special occasions.

How the Company Makes Money

Birks & Mayors generates revenue primarily through the sale of luxury jewelry, watches, and accessories from both established luxury brands and its proprietary lines. The company's revenue model is bolstered by retail sales from its physical stores, an e-commerce platform, and special events. Key revenue streams include direct sales to consumers, custom jewelry designs, and repair services, which enhance customer loyalty and repeat business. Additionally, strategic partnerships with luxury brands and collaborations for exclusive collections contribute to its earnings. Seasonal promotions and marketing campaigns also play a crucial role in driving sales, particularly during peak shopping periods.

Birks & Mayors Financial Statement Overview

Summary

Birks & Mayors faces significant financial challenges with negative profitability, high leverage, and inconsistent cash flow generation. The income statement shows declining gross profit margins and ongoing losses. The balance sheet reveals high financial leverage and negative equity, posing a risk to financial stability. Cash flow analysis indicates negative operating cash flow and inconsistent cash generation.

Income Statement

The income statement shows a mixed performance with declining gross profit margins over the years, indicating pressure on profitability. The net profit margin remains negative, reflecting ongoing losses. Revenue growth has been inconsistent, with a notable decline in the most recent year. EBIT and EBITDA margins are weak, highlighting operational challenges.

Balance Sheet

The balance sheet reveals significant financial leverage, with a high and negative debt-to-equity ratio due to negative equity, posing a risk to financial stability. Return on equity is volatile and negative in recent years, indicating poor returns for shareholders. The equity ratio is negative, further emphasizing financial instability.

Cash Flow

Cash flow analysis shows negative operating cash flow, indicating challenges in generating cash from operations. Free cash flow is also negative, although the free cash flow to net income ratio is high due to significant net losses. Free cash flow growth is inconsistent, reflecting volatility in cash generation.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	177.58M	177.81M	185.28M	162.95M	181.34M	143.07M
Gross Profit	68.75M	66.31M	73.56M	67.96M	76.22M	56.35M
EBITDA	7.67M	2.20M	7.85M	1.86M	10.28M	2.64M
Net Income	-6.23M	-12.82M	-4.63M	-7.43M	-1.90M	-8.86M
Balance Sheet
Total Assets	193.05M	196.08M	203.27M	196.98M	183.26M	201.68M
Cash, Cash Equivalents and Short-Term Investments	1.79M	1.51M	1.78M	1.26M	2.01M	1.81M
Total Debt	145.79M	145.42M	156.62M	151.95M	140.38M	152.42M
Total Liabilities	201.27M	214.09M	208.42M	197.58M	177.40M	203.10M
Stockholders Equity	-8.23M	-18.01M	-5.15M	-603.00K	5.86M	-1.42M
Cash Flow
Free Cash Flow	-11.42M	-9.46M	-7.41M	-16.34M	12.84M	-4.71M
Operating Cash Flow	-4.10M	-1.91M	-170.00K	-6.92M	18.65M	-1.72M
Investing Cash Flow	-7.90M	-7.55M	-7.24M	-9.41M	-5.81M	-2.99M
Financing Cash Flow	11.80M	9.19M	7.93M	15.59M	-12.63M	5.96M

Birks & Mayors Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 1.08
• 50DMA: Negative
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BGI, the sentiment is Negative. The current price of 1.08 is below the 20-day moving average (MA) of 1.10, below the 50-day MA of 1.13, and above the 200-day MA of 0.99, indicating a neutral trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 45.46 is Neutral, neither overbought nor oversold. The STOCH value of 59.81 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BGI.

Birks & Mayors Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MOV	73 Outperform	$335.13M	21.93	4.40%	6.55%	0.63%	-7.37%
ELA	68 Neutral	$342.72M	33.62	18.19%	―	23.75%	59.66%
SIG	64 Neutral	$3.40B	24.81	8.24%	1.51%	-0.40%	-68.99%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
FOSL	55 Neutral	$205.45M	―	-48.62%	―	-12.89%	45.32%
BRLT	51 Neutral	$126.01M	―	-2.88%	12.76%	1.32%	-175.81%
BGI	40 Underperform	$22.34M	-2.42	―	―	―	―

Birks & Mayors Corporate Events

Birks & Mayors Completes Acquisition and Faces NYSE Compliance Challenges

In recent developments, Birks Group Inc. completed the acquisition of 1067830 Ontario Limited, operating four retail locations in Toronto under the European Boutique brand, for $10.8 million on July 8, 2025. The company also secured additional funding through a loan from Mangrove Holding S.A. and an incremental loan from Crystal Financial LLC to support the acquisition and working capital needs. Additionally, Birks Group is facing challenges with compliance to NYSE American LLC listing standards due to financial deficits, and has been granted an extension until August 25, 2026, to regain compliance. The company is undergoing a leadership transition as its President and CEO, Jean-Christophe Bédos, stepped down on August 29, 2025, with Niccolò Rossi di Montelera and Davide Barberis Canonico appointed as interim CEO and President, respectively.

Birks Group Reports Strong Mid-Year Fiscal 2026 Results

Birks Group Inc. reported its mid-year fiscal 2026 results for the period ending September 27, 2025, showing a significant increase in net sales and gross profit compared to the previous year. The company’s net sales rose by 16.2% to $93.1 million, driven by the acquisition of European Boutique and increased sales of both Birks branded and third-party branded jewelry and timepieces. Despite an operating loss of $0.2 million, this marked an improvement from the previous year’s loss, with a net loss reduced to $2.6 million. The results reflect strong retail performance and successful integration of the European stores, highlighting the company’s robust market positioning and commitment to growth.

Birks Group Inc. Appoints New Auditors and Elects Directors at Annual Meeting

On September 18, 2025, Birks Group Inc. held its Annual Meeting of Shareholders in Montreal, where the election of directors took place, and Grant Thornton S.E.N.C.R.L. was appointed as the new independent auditors, replacing KPMG LLP. The change in auditors follows a competitive request for proposals initiated by the company on July 29, 2025, after KPMG’s audit report for the fiscal year ended March 29, 2025. Despite the change, KPMG’s previous audit reports did not contain any adverse opinions, although they did communicate material weaknesses in internal controls over financial reporting.

Birks Group Recommends Grant Thornton as New Auditors

On September 9, 2025, Birks Group Inc. announced that its board of directors has recommended the appointment of Grant Thornton S.E.N.C.R.L. as the company’s auditors for the fiscal year ending March 28, 2026. This recommendation follows a competitive request for proposal process initiated on July 29, 2025, after KPMG LLP, the company’s auditors since 2000, issued their audit report for the fiscal year ended March 29, 2025. Shareholders are set to vote on this appointment at the annual general meeting on September 18, 2025. The decision to appoint new auditors is part of Birks Group’s strategic efforts to ensure robust financial oversight and potentially enhance its market position.