Birks & Mayors (BGI) AI Stock Analysis

• Market Cap: $22.34M
• Dividend Yield: N/A
• Average Volume (3M): 2.25M
• Price to Earnings (P/E): ―
• Beta (1Y): 0.54
• Revenue Growth: -7.08%
• EPS Growth: -162.35%
• Country: US
• Employees: 290
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Luxury Goods
• EPS (TTM): -0.35
• Shares Outstanding: 11,876,717
• 10 Day Avg. Volume: 70,833
• 30 Day Avg. Volume: 2,253,066
• PEG Ratio: -0.01
• Price to Book (P/B): -1.77
• Price to Sales (P/S): 0.18
• P/FCF Ratio: -3.36
• Enterprise Value/Market Cap: 5.48
• Enterprise Value/Revenue: 0.69
• Enterprise Value/Gross Profit: 1.78
• Enterprise Value/Ebitda: 15.96
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 40 Underperform
• Price Target: $1.00 ▼(-11.50% Downside)

The overall stock score of 40 reflects significant financial challenges, including negative profitability and high leverage, as well as poor valuation metrics. Technical indicators suggest mixed momentum, with potential oversold conditions. The absence of earnings call data and corporate events means these factors do not influence the score.

Positive Factors

Leadership Transition

The appointment of new interim leadership aims to reposition the company for stability and growth, potentially enhancing strategic direction.

Ethical Practices

Commitment to ethical supply chain practices can strengthen brand reputation and stakeholder trust, supporting long-term customer loyalty.

Auditor Change

Appointing new auditors may enhance financial oversight and transparency, potentially improving investor confidence and market position.

Negative Factors

Negative Profitability

Ongoing losses and declining gross profit margins indicate pressure on profitability, which could hinder long-term financial health.

High Leverage

High leverage and negative equity pose risks to financial stability, limiting the company's ability to invest in growth opportunities.

Inconsistent Cash Flow

Inconsistent cash generation and negative operating cash flow can strain liquidity, affecting the company's ability to sustain operations.

Birks & Mayors Business Overview & Revenue Model

Company Description

Birks Group Inc. designs, develops, manufactures, and retails fine jewelry, timepieces, sterling and plated silverware, and gifts in the United States and Canada. The company operates through two segments, Retail and Other. It offers various merchandise, including designer jewelry, diamonds, gemstone and precious metal jewelry, rings, wedding bands, earrings, bracelets, necklaces, precious gemstones, gold jewelry, and pearls. As of June 23, 2022, the company operated 24 stores under the Maison Birks brand in various metropolitan markets in Canada; one retail location under the Brinkhaus brand in Calgary; and 2 retail locations under the Graff and Patek Philippe brands in Vancouver. It also engages in the retail and wholesale of fine jewelry collections through Mappin & Webb and Goldsmiths stores, as well as through e-commerce platforms; and gold exchange business. The company was formerly known as Birks & Mayors Inc. and changed its name to Birks Group Inc. in September 2013. Birks Group Inc. was founded in 1879 and is headquartered in Montreal, Canada.

How the Company Makes Money

Birks & Mayors generates revenue primarily through the sale of fine jewelry and watches, which are its core products. The company operates on a retail model, with revenue streams coming from both in-store sales and online purchases through its e-commerce platform. Additionally, BGI may earn income through special events, private sales, and partnerships with luxury brands that provide exclusive merchandise. The company also benefits from its reputation and customer loyalty, which drive repeat business and high-margin sales in the luxury segment.

Birks & Mayors Financial Statement Overview

Summary

Birks & Mayors faces significant financial challenges with negative profitability, high leverage, and inconsistent cash flow generation. The income statement shows declining gross profit margins and ongoing losses. The balance sheet reveals high financial leverage and negative equity, posing a risk to financial stability. Cash flow analysis indicates negative operating cash flow and inconsistent cash generation.

Income Statement

The income statement shows a mixed performance with declining gross profit margins over the years, indicating pressure on profitability. The net profit margin remains negative, reflecting ongoing losses. Revenue growth has been inconsistent, with a notable decline in the most recent year. EBIT and EBITDA margins are weak, highlighting operational challenges.

Balance Sheet

The balance sheet reveals significant financial leverage, with a high and negative debt-to-equity ratio due to negative equity, posing a risk to financial stability. Return on equity is volatile and negative in recent years, indicating poor returns for shareholders. The equity ratio is negative, further emphasizing financial instability.

Cash Flow

Cash flow analysis shows negative operating cash flow, indicating challenges in generating cash from operations. Free cash flow is also negative, although the free cash flow to net income ratio is high due to significant net losses. Free cash flow growth is inconsistent, reflecting volatility in cash generation.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	177.58M	177.81M	185.28M	162.95M	181.34M	143.07M
Gross Profit	68.75M	66.31M	73.56M	67.96M	76.22M	56.35M
EBITDA	7.67M	2.20M	7.85M	1.86M	10.28M	2.64M
Net Income	-6.23M	-12.82M	-4.63M	-7.43M	-1.90M	-8.86M
Balance Sheet
Total Assets	193.05M	196.08M	203.27M	196.98M	183.26M	201.68M
Cash, Cash Equivalents and Short-Term Investments	1.79M	1.51M	1.78M	1.26M	2.01M	1.81M
Total Debt	145.79M	145.42M	156.62M	151.95M	140.38M	152.42M
Total Liabilities	201.27M	214.09M	208.42M	197.58M	177.40M	203.10M
Stockholders Equity	-8.23M	-18.01M	-5.15M	-603.00K	5.86M	-1.42M
Cash Flow
Free Cash Flow	-11.42M	-9.46M	-7.41M	-16.34M	12.84M	-4.71M
Operating Cash Flow	-4.10M	-1.91M	-170.00K	-6.92M	18.65M	-1.72M
Investing Cash Flow	-7.90M	-7.55M	-7.24M	-9.41M	-5.81M	-2.99M
Financing Cash Flow	11.80M	9.19M	7.93M	15.59M	-12.63M	5.96M

Birks & Mayors Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 1.13
• 50DMA: Negative
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BGI, the sentiment is Positive. The current price of 1.13 is above the 20-day moving average (MA) of 1.11, below the 50-day MA of 1.14, and above the 200-day MA of 0.99, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 53.74 is Neutral, neither overbought nor oversold. The STOCH value of 65.17 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BGI.

Birks & Mayors Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MOV	73 Outperform	$328.39M	21.49	4.40%	7.20%	0.63%	-7.37%
ELA	65 Neutral	$299.36M	29.37	18.19%	―	23.75%	59.66%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
SIG	61 Neutral	$4.10B	33.60	6.82%	1.25%	-1.63%	-72.22%
FOSL	55 Neutral	$164.47M	―	-48.62%	―	-12.89%	45.32%
BRLT	51 Neutral	$118.29M	―	-2.88%	13.59%	1.32%	-175.81%
BGI	40 Underperform	$22.34M	-2.42	―	―	-7.08%	-162.35%

Birks & Mayors Corporate Events

Birks Group Inc. Appoints New Auditors and Elects Directors at Annual Meeting

On September 18, 2025, Birks Group Inc. held its Annual Meeting of Shareholders in Montreal, where the election of directors took place, and Grant Thornton S.E.N.C.R.L. was appointed as the new independent auditors, replacing KPMG LLP. The change in auditors follows a competitive request for proposals initiated by the company on July 29, 2025, after KPMG’s audit report for the fiscal year ended March 29, 2025. Despite the change, KPMG’s previous audit reports did not contain any adverse opinions, although they did communicate material weaknesses in internal controls over financial reporting.

Birks Group Recommends Grant Thornton as New Auditors

On September 9, 2025, Birks Group Inc. announced that its board of directors has recommended the appointment of Grant Thornton S.E.N.C.R.L. as the company’s auditors for the fiscal year ending March 28, 2026. This recommendation follows a competitive request for proposal process initiated on July 29, 2025, after KPMG LLP, the company’s auditors since 2000, issued their audit report for the fiscal year ended March 29, 2025. Shareholders are set to vote on this appointment at the annual general meeting on September 18, 2025. The decision to appoint new auditors is part of Birks Group’s strategic efforts to ensure robust financial oversight and potentially enhance its market position.

Birks Group Inc. Releases 2025 Annual and Ethical Supply Chain Reports

On August 29, 2025, Birks Group Inc. submitted its Annual Report for 2025 and a report under the Fighting Against Forced Labour and Child Labour in Supply Chains Act for the fiscal year ending March 29, 2025. These submissions highlight the company’s commitment to transparency and ethical practices in its operations and supply chain, potentially influencing its reputation and stakeholder trust.

Birks Group Announces Leadership Transition Amid Strategic Repositioning

On August 26, 2025, Birks Group Inc. announced the resignation of Jean-Christophe Bédos as President, CEO, and Director, effective August 29, 2025. He will continue to serve in an advisory role during the leadership transition. Niccolò Rossi di Montelera has been appointed as Interim CEO, while Davide Barberis Canonico will serve as Interim President and COO. This leadership change is part of the company’s strategy to reposition itself for stability and growth. Bédos will receive severance payments and has entered a consulting agreement with the company. The transition is seen as a step towards refocusing the company’s priorities and ensuring a smooth operational shift.

Birks Group Inc. Announces Annual Shareholders Meeting for September 18, 2025

Birks Group Inc. announced its upcoming Annual Meeting of Shareholders scheduled for September 18, 2025, at the Saint-James Club in Montreal, Québec. The meeting will address several key agenda items, including the election of a board of six directors, the approval of auditors, and the presentation of the company’s consolidated financial statements for the fiscal year ended March 29, 2025. Shareholders are encouraged to participate either in person or by proxy to ensure their shares are represented. This meeting is a significant event for the company’s governance and future strategic direction.