Birks & Mayors (BGI) AI Stock Analysis

• Market Cap: $13.70M
• Dividend Yield: N/A
• Average Volume (3M): 133.09K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.30
• Revenue Growth: -7.08%
• EPS Growth: -162.35%
• Country: US
• Employees: 290
• Sector: Consumer Cyclical
• Sector Strength: 75
• Industry: Luxury Goods
• EPS (TTM): -0.35
• Shares Outstanding: 11,876,717
• 10 Day Avg. Volume: 245,569
• 30 Day Avg. Volume: 133,087
• PEG Ratio: 0.00
• Price to Book (P/B): 0.00
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: 8.94
• Enterprise Value/Revenue: 0.69
• Enterprise Value/Gross Profit: 1.78
• Enterprise Value/Ebitda: 15.96
• 1Y Price Target: $0.50
• Price Target Upside: -28.57% Downside
• Rating Consensus: Moderate Sell
• Number of Analyst Covering: 1

• Rating: 38 Underperform
• Price Target: $0.50 ▼(-28.57% Downside)

Birks & Mayors' overall stock score is heavily impacted by its poor financial performance and bearish technical indicators. The company's high financial leverage and negative profitability are significant risks. Technical analysis indicates bearish momentum, with the stock trading below key moving averages and momentum indicators in oversold territory. The negative P/E ratio and lack of dividend yield further weaken the stock's valuation appeal.

Birks & Mayors Business Overview & Revenue Model

Company Description

Birks & Mayors (BGI) is a premier luxury retailer specializing in fine jewelry, watches, and giftware. With a heritage that dates back to the 19th century, the company operates a chain of retail locations across North America, focusing on high-end brands and exquisite craftsmanship. BGI is recognized for its exceptional customer service and a curated selection of products that cater to the luxury market, including exclusive collections and bespoke services.

How the Company Makes Money

Birks & Mayors generates revenue primarily through the sale of fine jewelry and watches, which are its core products. The company operates on a retail model, with revenue streams coming from both in-store sales and online purchases through its e-commerce platform. Additionally, BGI may earn income through special events, private sales, and partnerships with luxury brands that provide exclusive merchandise. The company also benefits from its reputation and customer loyalty, which drive repeat business and high-margin sales in the luxury segment.

Birks & Mayors Financial Statement Overview

Summary

Birks & Mayors faces significant financial challenges with negative profitability, high leverage, and inconsistent cash flow generation. The income statement shows declining gross profit margins and ongoing losses. The balance sheet reveals high financial leverage with negative equity, and cash flow analysis indicates negative operating cash flow.

Income Statement

The income statement shows a mixed performance with declining gross profit margins over the years, indicating pressure on profitability. The net profit margin remains negative, reflecting ongoing losses. Revenue growth has been inconsistent, with a notable decline in the most recent year. EBIT and EBITDA margins are weak, highlighting operational challenges.

Balance Sheet

The balance sheet reveals significant financial leverage, with a high and negative debt-to-equity ratio due to negative equity, posing a risk to financial stability. Return on equity is volatile and negative in recent years, indicating poor returns for shareholders. The equity ratio is negative, further emphasizing financial instability.

Cash Flow

Cash flow analysis shows negative operating cash flow, indicating challenges in generating cash from operations. Free cash flow is also negative, although the free cash flow to net income ratio is high due to significant net losses. Free cash flow growth is inconsistent, reflecting volatility in cash generation.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	177.58M	177.81M	185.28M	162.95M	181.34M	143.07M
Gross Profit	68.75M	66.31M	73.56M	67.96M	76.22M	56.35M
EBITDA	7.67M	2.20M	7.85M	1.86M	10.28M	2.64M
Net Income	-6.23M	-12.82M	-4.63M	-7.43M	-1.90M	-8.86M
Balance Sheet
Total Assets	193.05M	196.08M	203.27M	196.98M	183.26M	201.68M
Cash, Cash Equivalents and Short-Term Investments	1.79M	1.51M	1.78M	1.26M	2.01M	1.81M
Total Debt	145.79M	145.42M	156.62M	151.95M	140.38M	152.42M
Total Liabilities	201.27M	214.09M	208.42M	197.58M	177.40M	203.10M
Stockholders Equity	-8.23M	-18.01M	-5.15M	-603.00K	5.86M	-1.42M
Cash Flow
Free Cash Flow	-11.42M	-9.46M	-7.41M	-16.34M	12.84M	-4.71M
Operating Cash Flow	-4.10M	-1.91M	-170.00K	-6.92M	18.65M	-1.72M
Investing Cash Flow	-7.90M	-7.55M	-7.24M	-9.41M	-5.81M	-2.99M
Financing Cash Flow	11.80M	9.19M	7.93M	15.59M	-12.63M	5.96M

Birks & Mayors Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.70
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BGI, the sentiment is Negative. The current price of 0.7 is below the 20-day moving average (MA) of 0.75, below the 50-day MA of 0.84, and below the 200-day MA of 1.23, indicating a bearish trend. The MACD of -0.06 indicates Positive momentum. The RSI at 40.61 is Neutral, neither overbought nor oversold. The STOCH value of 54.55 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BGI.

Birks & Mayors Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
ELA	73 Outperform	$170.07M	21.04	15.81%	―	25.43%	33.93%
SIG	67 Neutral	$3.41B	89.87	2.04%	1.47%	-3.98%	-93.50%
MOV	62 Neutral	$254.35M	19.94	3.67%	8.68%	-1.36%	-54.97%
BRLT	57 Neutral	$136.81M	―	-2.83%	―	-4.32%	-144.96%
Sector *	56 Neutral	HK$25.46B	5.05	-2.69%	5.69%	-0.43%	-53.15%
FOSL	51 Neutral	$126.04M	―	-36.78%	―	-15.35%	61.40%
BGI	38 Underperform	$13.70M	―	89.94%	―	-7.08%	-162.35%