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HUGO BOSS AG Sponsored ADR (BOSSY)
:BOSSY

HUGO BOSS AG Sponsored ADR (BOSSY) AI Stock Analysis

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HUGO BOSS AG Sponsored ADR

(OTC:BOSSY)

74Outperform
HUGO BOSS AG's strong financial performance, marked by revenue growth and cash flow efficiency, is the most significant positive factor. However, technical indicators suggest current bearish momentum, and challenges in the Asia Pacific region weigh on prospects. Valuation and earnings call insights are moderately positive, supporting a solid yet cautious outlook.

HUGO BOSS AG Sponsored ADR (BOSSY) vs. S&P 500 (SPY)

HUGO BOSS AG Sponsored ADR Business Overview & Revenue Model

Company DescriptionHUGO BOSS AG Sponsored ADR (BOSSY) is a leading global fashion and lifestyle company based in Germany. The company is renowned for its high-quality men's and women's apparel and accessories, operating under the core brands HUGO and BOSS. HUGO BOSS is involved in the design, production, and retail of a wide range of fashion products, including clothing, footwear, and fragrances, catering to a premium market segment worldwide.
How the Company Makes MoneyHUGO BOSS AG primarily generates revenue through the sale of its fashion and lifestyle products. The company's key revenue streams include retail, wholesale, and licensing operations. Retail includes direct sales through HUGO BOSS branded stores and online platforms, while wholesale consists of sales to department stores and specialty retailers. Licensing agreements also contribute to revenue, allowing third parties to produce products such as fragrances and eyewear under the HUGO BOSS brand. The company benefits from its strong brand presence and strategic partnerships, which enable it to maintain a competitive edge in the global fashion industry.

HUGO BOSS AG Sponsored ADR Financial Statement Overview

Summary
HUGO BOSS AG shows a solid financial performance with strong revenue growth and efficient cash flow management. While there is a need to address declining profit margins, the company's balance sheet remains stable with moderate leverage and improved equity. Continued focus on operational efficiencies could enhance profitability moving forward.
Income Statement
82
Very Positive
HUGO BOSS AG has demonstrated a strong revenue growth with a 10.7% increase from 2022 to 2023, and a consistent gross profit margin of around 61.7% in 2023. However, the EBIT margin has declined slightly from 9.8% to 8.5%, indicating some operational cost pressures. The net profit margin also decreased from 6.2% to 5.0%, suggesting a need for improved cost management.
Balance Sheet
75
Positive
The company's debt-to-equity ratio is 0.88, showing a moderate level of leverage, which is reasonable for the industry. Return on equity improved to 15.0%, reflecting strong shareholder returns. The equity ratio improved to 38.2%, indicating a solid financial structure, though the company could benefit from reducing debt.
Cash Flow
88
Very Positive
HUGO BOSS AG exhibited robust cash flow management with a significant increase in free cash flow by 426.8% from 2022 to 2023. The operating cash flow to net income ratio is 3.68, highlighting effective cash generation beyond profitability. Free cash flow to net income ratio is 1.93, demonstrating strong cash conversion efficiency.
Breakdown
Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
4.31B4.20B3.65B2.79B1.95B
Gross Profit
2.66B2.58B2.26B1.72B1.19B
EBIT
360.82M410.34M335.42M228.00M-253.45M
EBITDA
771.94M744.42M656.40M558.72M220.54M
Net Income Common Stockholders
213.47M258.37M209.50M137.34M-219.18M
Balance SheetCash, Cash Equivalents and Short-Term Investments
259.96M118.33M188.74M312.16M145.99M
Total Assets
3.78B3.47B3.13B2.74B2.57B
Total Debt
1.25B1.12B914.10M912.31M1.13B
Net Debt
1.04B1.01B766.70M627.62M1.00B
Total Liabilities
2.33B2.16B1.99B1.80B1.81B
Stockholders Equity
1.43B1.29B1.12B925.39M753.81M
Cash FlowFree Cash Flow
498.32M94.53M167.01M556.56M161.83M
Operating Cash Flow
785.51M393.64M357.26M658.11M239.91M
Investing Cash Flow
-288.60M-297.64M-191.70M-99.01M-75.75M
Financing Cash Flow
-404.73M-122.44M-307.30M-407.64M-167.29M

HUGO BOSS AG Sponsored ADR Technical Analysis

Technical Analysis Sentiment
Negative
Last Price7.69
Price Trends
50DMA
8.87
Negative
100DMA
8.73
Negative
200DMA
8.68
Negative
Market Momentum
MACD
-0.38
Positive
RSI
30.83
Neutral
STOCH
3.28
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BOSSY, the sentiment is Negative. The current price of 7.69 is below the 20-day moving average (MA) of 8.17, below the 50-day MA of 8.87, and below the 200-day MA of 8.68, indicating a bearish trend. The MACD of -0.38 indicates Positive momentum. The RSI at 30.83 is Neutral, neither overbought nor oversold. The STOCH value of 3.28 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BOSSY.

HUGO BOSS AG Sponsored ADR Peers Comparison

Overall Rating
UnderperformOutperform
Sector (59)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
RLRL
79
Outperform
$14.14B20.8727.57%1.44%5.23%24.63%
74
Outperform
$2.58B11.2115.87%2.61%2.64%-17.53%
PVPVH
72
Outperform
$4.25B7.2411.67%0.20%-6.13%-2.63%
KTKTB
67
Neutral
$3.58B14.8363.68%3.15%0.07%7.19%
66
Neutral
$6.48B31.3010.49%3.11%2.96%-15.58%
59
Neutral
$12.18B11.09-1.08%3.77%1.26%-19.82%
OXOXM
47
Neutral
$882.24M10.1015.71%4.51%-3.49%52.67%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BOSSY
HUGO BOSS AG Sponsored ADR
7.69
-3.18
-29.25%
OXM
Oxford Industries
60.90
-40.83
-40.14%
PVH
PVH
65.61
-40.61
-38.23%
RL
Ralph Lauren
197.89
29.49
17.51%
LEVI
Levi Strauss & Co
14.44
-5.96
-29.22%
KTB
Kontoor Brands
57.89
2.49
4.49%

HUGO BOSS AG Sponsored ADR Earnings Call Summary

Earnings Call Date: Mar 13, 2025 | % Change Since: -7.35% | Next Earnings Date: May 6, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture with significant achievements in sales growth and strategic execution, particularly in the Americas and through digital expansion. However, challenges were evident in the Asia Pacific region and the overall retail environment, with specific impacts from the Chinese market and retail impairments. The company remains optimistic about its CLAIM 5 strategy and future profitability improvements.
Highlights
Record Group Sales
HUGO BOSS achieved group sales of €4.3 billion, marking a record level despite a difficult market environment.
Successful CLAIM 5 Strategy
Continued execution of the CLAIM 5 strategy resulted in enhanced brand relevance, with BOSS and HUGO driving revenue improvements.
Strong Regional Performance in Americas
The Americas region delivered 8% growth, with the U.S. market seeing high single-digit growth, driven by improvements across all touchpoints.
Robust Wholesale and Digital Growth
Brick-and-mortar wholesale delivered 8% growth, and digital sales increased by 6%, with digital now accounting for 20% of group sales.
Improved Gross Margin
Gross margin improved by 30 basis points to 61.8% in 2024, supported by sourcing efficiency and reduced airfreight usage.
Increased Free Cash Flow
Free cash flow reached €497 million, marking a substantial increase compared to the prior year.
Dividend Increase
A dividend of €1.40 per share was proposed for fiscal year 2024, representing an increase of €0.05 versus the prior year.
Lowlights
Challenging Market Environment
The global market environment deteriorated, with muted consumer demand impacting business performance, especially over the summer months.
Decline in Asia Pacific Sales
Sales in Asia Pacific declined 2% year-over-year, with China experiencing a low-teens decline due to muted local demand.
Retail Impairment Charges
EBIT development was negatively impacted by a €50 million year-on-year swing in noncash impairment charges related to brick-and-mortar retail.
Flat Brick-and-Mortar Retail Growth
Brick-and-mortar retail revenues remained on par with the prior year level, affected by lower store traffic in key markets such as China and the U.K.
Company Guidance
In the Q4 Full Year 2024 Results Conference Call, HUGO BOSS reported a record group sales of €4.3 billion and an EBIT of €361 million, despite challenging market conditions. The brand achieved a 3% increase in overall sales, driven by strong performances in the Americas (8% growth) and EMEA (3% growth), while sales in Asia Pacific declined by 2%. Digital sales grew by 6%, contributing to digital's 20% share of total sales. EBIT margin stood at 8.4%, while the gross margin improved to 61.8% due to sourcing efficiencies. The company also highlighted the growth in its loyalty program, exceeding 10 million members, and the successful launch of HUGO Blue. Looking forward to 2025, HUGO BOSS anticipates sales to range between €4.2 billion and €4.4 billion, with an expected EBIT increase of 5% to 22%, driven by further cost efficiencies and gross margin improvements.
Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.