Record Group Sales
HUGO BOSS achieved group sales of €4.3 billion, marking a record level despite a difficult market environment.
Successful CLAIM 5 Strategy
Continued execution of the CLAIM 5 strategy resulted in enhanced brand relevance, with BOSS and HUGO driving revenue improvements.
Strong Regional Performance in Americas
The Americas region delivered 8% growth, with the U.S. market seeing high single-digit growth, driven by improvements across all touchpoints.
Robust Wholesale and Digital Growth
Brick-and-mortar wholesale delivered 8% growth, and digital sales increased by 6%, with digital now accounting for 20% of group sales.
Improved Gross Margin
Gross margin improved by 30 basis points to 61.8% in 2024, supported by sourcing efficiency and reduced airfreight usage.
Increased Free Cash Flow
Free cash flow reached €497 million, marking a substantial increase compared to the prior year.
Dividend Increase
A dividend of €1.40 per share was proposed for fiscal year 2024, representing an increase of €0.05 versus the prior year.