HUGO BOSS AG Sponsored ADR (BOSSY)
OTHER OTC:BOSSY
Top Page
HUGO BOSS AG Sponsored ADR
(OTC:BOSSY)
Select Model
Select Model
Rating:65Neutral
Price Target:
$9.00
▲(8.83% Upside)
Action:ReiteratedDate:03/12/26
The score is supported primarily by solid financial performance and strong recent free cash flow, plus attractive valuation (low P/E and a ~3.7% dividend yield). These positives are partially offset by weak technicals (downtrend versus key moving averages) and a cautious earnings-call backdrop with sales pressure and guidance leaning to the low end.
Positive Factors
Free Cash Flow
Consistent high free cash flow (~EUR 487–498m and +12% in 2025) provides durable financial flexibility to fund brand and digital investments, support dividends and buybacks, and absorb cyclical shocks. Strong cash conversion bolsters long-term capital allocation and resilience.
Negative Factors
Revenue Decline & Mix
A ~4.1% revenue decline and gross-margin compression signal demand and price/mix pressure. Persistent top-line weakness can limit operating leverage, constrain reinvestment, and make margin improvements harder to sustain without clear recovery in volumes or pricing power.
Read all positive and negative factors
Positive Factors
Negative Factors
Free Cash Flow
Consistent high free cash flow (~EUR 487–498m and +12% in 2025) provides durable financial flexibility to fund brand and digital investments, support dividends and buybacks, and absorb cyclical shocks. Strong cash conversion bolsters long-term capital allocation and resilience.
Read all positive factors
HUGO BOSS AG Sponsored ADR (BOSSY) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$2.87B
Dividend Yield3.58%
Average Volume (3M)352.00
Price to Earnings (P/E)9.9
Beta (1Y)0.66
Revenue Growth1.88%
EPS Growth6.35%
CountryUS
Employees18,376
SectorConsumer Cyclical
Sector Strength84
IndustryApparel - Manufacturers
Share Statistics
EPS (TTM)1.82
Shares Outstanding352,000,000
10 Day Avg. Volume0
30 Day Avg. Volume352
Financial Highlights & Ratios
PEG Ratio0.78
Price to Book (P/B)1.54
Price to Sales (P/S)0.58
P/FCF Ratio4.85
Enterprise Value/Market Cap1.16
Enterprise Value/Revenue0.78
Enterprise Value/Gross Profit1.26
Enterprise Value/Ebitda5.00
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)3.14
Revenue Forecast (FY)$4.55B
HUGO BOSS AG Sponsored ADR Business Overview & Revenue Model
Company Description
Hugo Boss AG, together with its subsidiaries, develops, markets, and distributes clothes, shoes, and accessories for men and women worldwide. It offers business, casual, athleisure, and evening wear; shoes and accessories; and licensed products, i...
How the Company Makes Money
HUGO BOSS primarily makes money by selling premium apparel and accessories under its BOSS and HUGO brands through two main routes: (1) direct-to-consumer (DTC) sales and (2) wholesale distribution. In DTC, the company generates revenue from sales ...
HUGO BOSS AG Sponsored ADR Earnings Call Summary
Earnings Call Date:Nov 04, 2025
(Q3-2025)
| % Change Since: |
Next Earnings Date:May 05, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted strong operational efficiencies and successful brand initiatives, contributing to stable EBIT and improved gross margin. However, challenges such as declining sales in key regions, wholesale timing issues, and a cautious full-year outlook due to currency headwinds and global volatility balanced the positives.Positive Updates
Stable EBIT and Improved Margin
EBIT remained stable at EUR 95 million with the EBIT margin improving by 30 basis points to 9.6%, highlighting the success of structural efficiency measures.
Negative Updates
Decline in Group Sales
Group sales declined 1% year-over-year due to unfavorable timing of wholesale deliveries and currency headwinds, with reported revenues down 4%.
Read all updates
Q3-2025 Updates
Positive
Negative
Stable EBIT and Improved Margin
EBIT remained stable at EUR 95 million with the EBIT margin improving by 30 basis points to 9.6%, highlighting the success of structural efficiency measures.
Read all positive updates
Company Guidance
During the HUGO BOSS Q3 2025 results call, the company provided guidance indicating that it expects full-year 2025 group sales to be around EUR 4.2 billion, factoring in an estimated negative currency impact of EUR 100 million due to the depreciation of the U.S. dollar. The EBIT is projected to reach approximately EUR 380 million, reflecting anticipated currency headwinds of up to EUR 20 million, with an EBIT margin forecasted to improve to around 9% from the previous year's 8.4%. The company remains committed to its strategic agenda, focusing on unlocking growth opportunities, enhancing brand relevance, and optimizing cost efficiency. Despite the challenging global consumer landscape and substantial currency headwinds, HUGO BOSS is confident in achieving its full-year targets, supported by improvements in retail performance and anticipated recovery in wholesale revenues.HUGO BOSS AG Sponsored ADR Financial Statement Overview
Summary
Income Statement
68
Positive
Balance Sheet
62
Positive
Cash Flow
72
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 4.28B | 4.10B | 4.31B | 4.20B | 3.65B | 2.79B |
| Gross Profit | 2.64B | 2.18B | 2.66B | 2.58B | 2.26B | 1.72B |
| EBITDA | 664.27M | 750.78M | 771.94M | 744.42M | 656.40M | 558.72M |
| Net Income | 220.47M | 239.63M | 213.47M | 258.37M | 209.50M | 137.34M |
Balance Sheet | ||||||
| Total Assets | 3.61B | 3.75B | 3.78B | 3.47B | 3.13B | 2.74B |
| Cash, Cash Equivalents and Short-Term Investments | 153.00M | 342.98M | 259.96M | 172.46M | 188.74M | 312.16M |
| Total Debt | 1.20B | 1.18B | 1.25B | 1.12B | 1.03B | 992.91M |
| Total Liabilities | 2.23B | 2.20B | 2.33B | 2.16B | 1.99B | 1.80B |
| Stockholders Equity | 1.36B | 1.54B | 1.43B | 1.29B | 1.12B | 925.39M |
Cash Flow | ||||||
| Free Cash Flow | 435.32M | 487.43M | 498.32M | 94.53M | 167.01M | 556.56M |
| Operating Cash Flow | 649.51M | 619.06M | 785.51M | 393.64M | 357.26M | 658.11M |
| Investing Cash Flow | -237.60M | -187.28M | -288.60M | -297.64M | -191.70M | -99.01M |
| Financing Cash Flow | -405.73M | -299.06M | -404.73M | -122.44M | -307.30M | -407.64M |
HUGO BOSS AG Sponsored ADR Technical Analysis
Negative
8.27
Price Trends
8.44
Negative
8.48
Negative
9.02
Negative
Market Momentum
-0.02
Positive
41.05
Neutral
6.22
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BOSSY, the sentiment is Negative. The current price of 8.27 is below the 20-day moving average (MA) of 8.41, below the 50-day MA of 8.44, and below the 200-day MA of 9.02, indicating a bearish trend. The MACD of -0.02 indicates Positive momentum. The RSI at 41.05 is Neutral, neither overbought nor oversold. The STOCH value of 6.22 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BOSSY.
HUGO BOSS AG Sponsored ADR Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
69 Neutral | $19.85B | 15.13 | 34.74% | 0.93% | 12.32% | 29.40% | |
65 Neutral | $2.87B | 9.87 | 17.17% | 3.58% | 1.88% | 6.35% | |
64 Neutral | $3.04B | 215.89 | 6.99% | 0.22% | 0.52% | -45.80% | |
63 Neutral | $2.86B | 17.00 | 10.53% | 2.18% | 2.76% | -7.83% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | $3.99B | 23.92 | 10.58% | 1.33% | -1.88% | -5.94% | |
53 Neutral | $6.42B | 6.01 | 14.79% | 1.95% | -3.12% | ― |
* Consumer Cyclical Sector Average
BOSSY
HUGO BOSS AG Sponsored ADR
8.30
0.94
12.84%
COLM
Columbia Sportswear
54.61
-19.48
-26.29%
PVH
PVH
66.40
1.88
2.92%
RL
Ralph Lauren
327.82
109.63
50.25%
VFC
VF
16.40
1.23
8.14%
ZGN
Ermenegildo Zegna
9.76
2.48
34.07%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.