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HUGO BOSS AG Sponsored ADR (BOSSY)
OTHER OTC:BOSSY
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HUGO BOSS AG Sponsored ADR
(OTC:BOSSY)
Rating:81Outperform
Price Target:
$10.50
▲(21.53%Upside)
HUGO BOSS AG Sponsored ADR (BOSSY) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$2.98B
Dividend Yield3.66%
Average Volume (3M)83.00
Price to Earnings (P/E)13.2
Beta (1Y)0.83
Revenue Growth0.19%
EPS Growth-20.15%
CountryUS
Employees18,376
SectorConsumer Cyclical
Sector Strength57
IndustryApparel - Manufacturers
Share Statistics
EPS (TTM)0.58
Shares Outstanding352,000,000
10 Day Avg. Volume0
30 Day Avg. Volume83
Financial Highlights & Ratios
PEG Ratio<0.01
Price to Book (P/B)0.59
Price to Sales (P/S)0.00
P/FCF Ratio1.28
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
HUGO BOSS AG Sponsored ADR Business Overview & Revenue Model
Company DescriptionHugo Boss AG, together with its subsidiaries, develops, markets, and distributes clothes, shoes, and accessories for men and women worldwide. It offers business, casual, athleisure, and evening wear; shoes and accessories; and licensed products, including fragrances, eyewear, and watches, as well as children's fashion products. The company markets and sells its products under the BOSS and HUGO brand names through online stores, freestanding stores, shop-in-shops, and factory outlets. As of December 31, 2021, it operated 1,228 retail points of sale. The company was founded in 1924 and is headquartered in Metzingen, Germany.
How the Company Makes MoneyHUGO BOSS AG generates revenue primarily through the design, manufacture, and retail of its fashion products under the BOSS and HUGO brands. The company operates a diversified revenue model that includes direct sales through its own retail stores, online platforms, and wholesale distribution to department stores and specialty retailers worldwide. Key revenue streams include men's and women's apparel, as well as accessories and footwear. The company also leverages strategic partnerships and licensing agreements to enhance brand reach and expand product offerings, contributing to its overall earnings. Additionally, HUGO BOSS invests in marketing and brand-building activities to maintain its premium positioning in the competitive fashion industry.
HUGO BOSS AG Sponsored ADR Earnings Call Summary
Earnings Call Date:May 06, 2025
(Q4-2024)
| % Change Since: 7.20%|
Next Earnings Date:Aug 05, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture with significant achievements in sales growth and strategic execution, particularly in the Americas and through digital expansion. However, challenges were evident in the Asia Pacific region and the overall retail environment, with specific impacts from the Chinese market and retail impairments. The company remains optimistic about its CLAIM 5 strategy and future profitability improvements.Q4-2024 Updates
Positive Updates
Record Group Sales
HUGO BOSS achieved group sales of €4.3 billion, marking a record level despite a difficult market environment.
Successful CLAIM 5 Strategy
Continued execution of the CLAIM 5 strategy resulted in enhanced brand relevance, with BOSS and HUGO driving revenue improvements.
Strong Regional Performance in Americas
The Americas region delivered 8% growth, with the U.S. market seeing high single-digit growth, driven by improvements across all touchpoints.
Robust Wholesale and Digital Growth
Brick-and-mortar wholesale delivered 8% growth, and digital sales increased by 6%, with digital now accounting for 20% of group sales.
Improved Gross Margin
Gross margin improved by 30 basis points to 61.8% in 2024, supported by sourcing efficiency and reduced airfreight usage.
Increased Free Cash Flow
Free cash flow reached €497 million, marking a substantial increase compared to the prior year.
Dividend Increase
A dividend of €1.40 per share was proposed for fiscal year 2024, representing an increase of €0.05 versus the prior year.
Negative Updates
Challenging Market Environment
The global market environment deteriorated, with muted consumer demand impacting business performance, especially over the summer months.
Decline in Asia Pacific Sales
Sales in Asia Pacific declined 2% year-over-year, with China experiencing a low-teens decline due to muted local demand.
Retail Impairment Charges
EBIT development was negatively impacted by a €50 million year-on-year swing in noncash impairment charges related to brick-and-mortar retail.
Flat Brick-and-Mortar Retail Growth
Brick-and-mortar retail revenues remained on par with the prior year level, affected by lower store traffic in key markets such as China and the U.K.
Company Guidance
In the Q4 Full Year 2024 Results Conference Call, HUGO BOSS reported a record group sales of €4.3 billion and an EBIT of €361 million, despite challenging market conditions. The brand achieved a 3% increase in overall sales, driven by strong performances in the Americas (8% growth) and EMEA (3% growth), while sales in Asia Pacific declined by 2%. Digital sales grew by 6%, contributing to digital's 20% share of total sales. EBIT margin stood at 8.4%, while the gross margin improved to 61.8% due to sourcing efficiencies. The company also highlighted the growth in its loyalty program, exceeding 10 million members, and the successful launch of HUGO Blue. Looking forward to 2025, HUGO BOSS anticipates sales to range between €4.2 billion and €4.4 billion, with an expected EBIT increase of 5% to 22%, driven by further cost efficiencies and gross margin improvements.HUGO BOSS AG Sponsored ADR Financial Statement Overview
Summary
HUGO BOSS AG shows a solid financial performance with strong revenue growth and efficient cash flow management. While there is a need to address declining profit margins, the company's balance sheet remains stable with moderate leverage and improved equity.Income Statement
HUGO BOSS AG has demonstrated a strong revenue growth with a 10.7% increase from 2022 to 2023, and a consistent gross profit margin of around 61.7% in 2023. However, the EBIT margin has declined slightly from 9.8% to 8.5%, indicating some operational cost pressures. The net profit margin also decreased from 6.2% to 5.0%, suggesting a need for improved cost management.82
Very Positive
Balance Sheet
The company's debt-to-equity ratio is 0.88, showing a moderate level of leverage, which is reasonable for the industry. Return on equity improved to 15.0%, reflecting strong shareholder returns. The equity ratio improved to 38.2%, indicating a solid financial structure, though the company could benefit from reducing debt.75
Positive
Cash Flow
HUGO BOSS AG exhibited robust cash flow management with a significant increase in free cash flow by 426.8% from 2022 to 2023. The operating cash flow to net income ratio is 3.68, highlighting effective cash generation beyond profitability. Free cash flow to net income ratio is 1.93, demonstrating strong cash conversion efficiency.88
Very Positive
| Breakdown | ||||
| Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|
| Income Statement | Total Revenue | |||
| 4.31B | 4.20B | 3.65B | 2.79B | 1.95B | Gross Profit |
| 2.66B | 2.58B | 2.26B | 1.72B | 1.19B | EBIT |
| 360.82M | 410.34M | 335.42M | 228.00M | -253.45M | EBITDA |
| 771.94M | 744.42M | 656.40M | 558.72M | 220.54M | Net Income Common Stockholders |
| 213.47M | 258.37M | 209.50M | 137.34M | -219.18M |
| Balance Sheet | Cash, Cash Equivalents and Short-Term Investments | |||
| 259.96M | 118.33M | 188.74M | 312.16M | 145.99M | Total Assets |
| 3.78B | 3.47B | 3.13B | 2.74B | 2.57B | Total Debt |
| 1.25B | 1.12B | 914.10M | 912.31M | 1.13B | Net Debt |
| 1.04B | 1.01B | 766.70M | 627.62M | 1.00B | Total Liabilities |
| 2.33B | 2.16B | 1.99B | 1.80B | 1.81B | Stockholders Equity |
| 1.43B | 1.29B | 1.12B | 925.39M | 753.81M |
| Cash Flow | Free Cash Flow | |||
| 498.32M | 94.53M | 167.01M | 556.56M | 161.83M | Operating Cash Flow |
| 785.51M | 393.64M | 357.26M | 658.11M | 239.91M | Investing Cash Flow |
| -288.60M | -297.64M | -191.70M | -99.01M | -75.75M | Financing Cash Flow |
| -404.73M | -122.44M | -307.30M | -407.64M | -167.29M |
HUGO BOSS AG Sponsored ADR Technical Analysis
Neutral
8.64
Price Trends
8.54
Positive
8.52
Positive
8.48
Positive
Market Momentum
0.02
Positive
42.76
Neutral
2.14
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BOSSY, the sentiment is Neutral. The current price of 8.64 is below the 20-day moving average (MA) of 9.03, above the 50-day MA of 8.54, and above the 200-day MA of 8.48, indicating a neutral trend. The MACD of 0.02 indicates Positive momentum. The RSI at 42.76 is Neutral, neither overbought nor oversold. The STOCH value of 2.14 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for BOSSY.
HUGO BOSS AG Sponsored ADR Peers Comparison
Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
81 Outperform | $2.98B | 13.18 | 14.92% | 3.66% | 0.19% | -20.15% | |
76 Outperform | $15.94B | 22.76 | 29.49% | 1.25% | 6.75% | 19.71% | |
76 Outperform | $3.60B | 26.67 | 8.89% | 1.46% | 2.26% | -37.52% | |
62 Neutral | $6.76B | 11.06 | 2.80% | 6.66% | 2.68% | -24.89% | |
62 Neutral | $2.91B | ― | -9.95% | ― | -7.47% | -131.70% | |
53 Neutral | $4.56B | ― | -2.39% | 3.07% | -8.42% | 57.91% | |
49 Neutral | $86.85M | ― | -15.73% | ― | 2.51% | 32.95% |
* Consumer Cyclical Sector Average
Performance Comparison
BOSSY
HUGO BOSS AG Sponsored ADR
8.64
-0.59
-6.39%
RL
Ralph Lauren
264.16
83.14
45.93%
UA
Under Armour
6.59
-0.36
-5.18%
UFI
Unifi
4.73
-0.95
-16.73%
VFC
VF
11.71
-2.69
-18.68%
ZGN
Ermenegildo Zegna
8.84
-2.91
-24.77%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.