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BARK Inc Class A (BARK)
NYSE:BARK
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BARK Inc Class A
(NYSE:BARK)
Rating:47Neutral
Price Target:
$1.00
▲(13.64% Upside)
Positive Factors
Financial Performance
BARK's financial profile has improved significantly, with the company generating a $5M adj. EBITDA gain in FY25, vs. an adj. EBITDA loss of $58M in FY22.
Strategic Growth
BARK’s Commerce business has emerged as a key strategic growth driver, with fiscal 1Q26 revenue up 50% year-over-year.
User Experience and Marketing
Streamlined user experience and improved marketing practices are attracting higher quality customers and driving higher LTV.
Negative Factors
Guidance and Outlook
Fiscal Q1 revenue guidance was well below expectations as BARK expects a mid-teens y/y decline, reflecting a continuation of the aforementioned dynamics.
Revenue Performance
Total revenue decreased 11.5% y/y to $102.9M, largely reflecting lower marketing spend.
Stock Performance
BARK shares are down over 25% YTD and the stock is under pressure after hours amidst the reduced forward visibility and top line pressure.
BARK Inc Class A (BARK) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$148.92M
Dividend YieldN/A
Average Volume (3M)742.92K
Price to Earnings (P/E)―
Beta (1Y)1.17
Revenue Growth-3.08%
EPS Growth14.42%
CountryUS
Employees708
SectorConsumer Cyclical
Sector Strength83
IndustrySpecialty Retail
Share Statistics
EPS (TTM)-0.02
Shares Outstanding169,883,120
10 Day Avg. Volume705,134
30 Day Avg. Volume742,925
Financial Highlights & Ratios
PEG RatioN/A
Price to Book (P/B)N/A
Price to Sales (P/S)N/A
P/FCF RatioN/A
Enterprise Value/Market Cap0.96
Enterprise Value/Revenue0.30
Enterprise Value/Gross Profit0.49
Enterprise Value/Ebitda-7.06
Forecast
1Y Price Target
$2.00Price Target Upside127.27% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering2
BARK Inc Class A Business Overview & Revenue Model
Company DescriptionBARK Inc Class A (BARK) is a leading dog-centric company in the pet industry, primarily engaged in creating and selling innovative and entertaining products for dogs and their human companions. The company operates through various product lines, including BarkBox, a subscription service delivering themed boxes of toys and treats; BarkEats, a personalized dog food delivery service; and BarkShop, an online retail store offering unique dog products. With a strong emphasis on quality, creativity, and customer satisfaction, BARK Inc aims to enhance the joy of pet ownership and strengthen the bond between dogs and their owners.
How the Company Makes MoneyBARK Inc makes money through a diversified revenue model that includes subscription services, direct-to-consumer sales, and partnerships. The primary revenue stream comes from BarkBox, a monthly subscription service where customers receive curated boxes filled with dog toys, treats, and chews. Additionally, the company's online retail platform, BarkShop, generates sales by offering a wide range of dog-related products. BARK Inc also earns revenue from BarkEats, providing personalized dog food plans delivered directly to customers' doors. Strategic partnerships with other pet and retail companies further enhance BARK's earnings by expanding its product offerings and market reach. These combined revenue streams allow the company to maintain a strong presence in the competitive pet industry.
BARK Inc Class A Earnings Call Summary
Earnings Call Date:Aug 07, 2025
(Q1-2026)
| % Change Since: |
Next Earnings Date:Nov 05, 2025
Earnings Call Sentiment Positive
The earnings call highlighted strong revenue growth, positive adjusted EBITDA, and successful strategic initiatives, such as revenue diversification and product launches. However, challenges such as tariff impacts and guidance uncertainty due to external factors present ongoing risks.Q1-2026 Updates
Positive Updates
Strong Revenue Growth
BARK delivered $103 million in revenue, exceeding guidance, with over $16 million from non-D2C sources, nearly double from last year.
Positive Adjusted EBITDA
The company reported positive adjusted EBITDA for the quarter, improving by nearly $2 million from last year.
D2C Segment Performance
D2C revenue was $89.2 million, with a 300% improvement in BARK Air revenue from last year and a 67% gross margin, up 250 basis points year-over-year.
Shift in Product Mix
Super Chewer accounted for roughly 2/3 of new subscribers, improving average order value and D2C gross margin.
Commerce Segment Growth
Commerce segment revenue was approximately $14 million, up almost 50% year-over-year, driven by expanded retail footprint.
Launch of New Initiatives
Introduction of the SPARK brand platform and the upcoming BARK in the Belly consumables line, aiming to unify the product line and support dogs in need.
Negative Updates
Tariff Challenges
Commerce gross margin was impacted by higher tariffs on seasonal products, with some items facing a 145% tariff rate.
Volatility in Guidance
Due to ongoing tariff and macroeconomic uncertainties, the company is not providing full-year guidance and maintains a cautious stance.
G&A Expense Management
While G&A expenses were reduced, a small amount of timing benefit will impact future quarters, indicating ongoing cost management challenges.
Company Guidance
The recent earnings call for BARK outlined several key metrics and strategic initiatives for fiscal year 2026. The company reported first-quarter revenue of $103 million, surpassing guidance expectations, with $16 million generated from non-direct-to-consumer (non-D2C) sources. The D2C revenue amounted to $89.2 million, including $2.3 million from BARK Air, marking a 300% increase over the previous year. The company maintained a 99% 5-star rating, reflecting strong customer satisfaction. The subscription business saw a notable shift towards the higher-priced Super Chewer product, enhancing both average order value and a gross margin of 67%, up 250 basis points year-over-year. In the commerce segment, revenue grew by 50% year-over-year to approximately $14 million. The company also achieved positive adjusted EBITDA for the quarter, improving by nearly $2 million from the previous year. Looking ahead, BARK is focused on maintaining positive adjusted EBITDA and accelerating revenue diversification, with plans to launch a new consumables line, BARK in the Belly, and expand its retail footprint with partners like Walmart, Costco, and Amazon.BARK Inc Class A Financial Statement Overview
Summary
BARK Inc. faces challenges with declining revenue and persistent losses, as reflected in its negative profit margins. While the company maintains a reasonable debt-to-equity ratio, its negative return on equity indicates difficulty in generating shareholder value. Cash flow metrics show improvement in free cash flow growth, but negative operating cash flow remains a concern. Overall, BARK Inc. needs to address profitability and cash generation to improve its financial health.Income Statement
BARK Inc. shows a declining revenue trend with a negative revenue growth rate of -2.76% in the TTM period. The company has a strong gross profit margin of 62.19%, indicating efficient cost management. However, the net profit margin is negative at -6.34%, reflecting ongoing losses. The EBIT and EBITDA margins are also negative, suggesting challenges in achieving operational profitability.45
Neutral
Balance Sheet
The debt-to-equity ratio is 0.89, indicating moderate leverage. The return on equity is negative at -27.78%, highlighting the company's struggle to generate returns for shareholders. The equity ratio stands at 36.14%, suggesting a reasonable level of equity financing relative to total assets.50
Neutral
Cash Flow
The company has a positive free cash flow growth rate of 44.55% in the TTM period, but operating cash flow remains negative. The operating cash flow to net income ratio is -0.11, indicating insufficient cash generation from operations. The free cash flow to net income ratio is 1.34, suggesting some ability to cover net losses with free cash flow.40
Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 470.83M | 484.18M | 490.18M | 535.32M | 507.41M | 378.60M |
| Gross Profit | 292.80M | 301.99M | 302.15M | 308.12M | 282.11M | 225.94M |
| EBITDA | -20.34M | -18.87M | -20.06M | -42.82M | -54.60M | -18.06M |
| Net Income | -29.87M | -32.88M | -37.01M | -63.58M | -42.42M | -42.58M |
Balance Sheet | ||||||
| Total Assets | 259.95M | 260.63M | 298.59M | 400.42M | 434.06M | 254.71M |
| Cash, Cash Equivalents and Short-Term Investments | 84.67M | 94.02M | 125.50M | 177.91M | 199.40M | 306.62K |
| Total Debt | 83.89M | 85.17M | 87.82M | 133.94M | 110.10M | 115.73M |
| Total Liabilities | 165.98M | 161.11M | 159.21M | 229.88M | 217.00M | 50.98M |
| Stockholders Equity | 93.97M | 99.53M | 139.38M | 170.54M | 217.06M | 203.74M |
Cash Flow | ||||||
| Free Cash Flow | -19.13M | -13.24M | -2.77M | -16.63M | -193.51M | -24.44M |
| Operating Cash Flow | -14.31M | -7.08M | 6.06M | 4.69M | -172.34M | -19.62M |
| Investing Cash Flow | -4.82M | -6.16M | -8.83M | -21.14M | -21.17M | -4.83M |
| Financing Cash Flow | -17.70M | -19.87M | -49.62M | -2.10M | 355.46M | 54.50M |
BARK Inc Class A Technical Analysis
Neutral
0.88
Price Trends
0.89
Negative
1.01
Negative
1.40
Negative
Market Momentum
>-0.01
Negative
51.20
Neutral
46.85
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BARK, the sentiment is Neutral. The current price of 0.88 is above the 20-day moving average (MA) of 0.85, below the 50-day MA of 0.89, and below the 200-day MA of 1.40, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 51.20 is Neutral, neither overbought nor oversold. The STOCH value of 46.85 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for BARK.
BARK Inc Class A Risk Analysis
BARK Inc Class A disclosed 49 risk factors in its most recent earnings report. BARK Inc Class A reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
BARK Inc Class A Peers Comparison
Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
72 Outperform | $17.63B | 47.41 | 76.24% | ― | 7.64% | 369.79% | |
61 Neutral | $17.95B | 12.83 | -3.20% | 2.97% | 1.18% | -14.28% | |
56 Neutral | $1.03B | ― | -2.48% | ― | -2.83% | 97.94% | |
47 Neutral | $148.92M | ― | -26.91% | ― | -3.08% | 14.42% | |
46 Neutral | $567.17M | ― | -105.72% | ― | -26.63% | 45.71% | |
44 Neutral | $6.67M | ― | -25.20% | ― | -34.36% | 59.23% | |
40 Underperform | $238.70M | ― | -176.08% | ― | -9.95% | 39.66% |
* Consumer Cyclical Sector Average
Performance Comparison
BARK
BARK Inc Class A
0.88
-0.80
-47.62%
BBBY
Bed Bath & Beyond
9.88
-0.37
-3.61%
CHWY
Chewy
42.33
15.95
60.46%
CHPT
ChargePoint Holdings
10.22
-15.38
-60.08%
BQ
Boqii Holding
3.02
-0.07
-2.27%
WOOF
Petco Health and Wellness Company
3.67
0.82
28.77%
BARK Inc Class A Corporate Events
Executive/Board ChangesBusiness Operations and Strategy
BARK Inc Promotes Michael Black to President
Positive
Sep 3, 2025
On September 3, 2025, BARK, Inc. announced the promotion of Michael Black to President, Core Business. Black, who joined the company in 2024 as Chief Revenue Officer, will lead the direct-to-consumer and commerce segments, aiming to expand BARK’s reach and strengthen its connection with dog families. His previous experience includes significant roles in the pet industry, contributing to BARK’s growth and momentum. Matt Meeker, Co-Founder and CEO, will continue to oversee the company’s long-term strategic vision and growth initiatives.
Delistings and Listing ChangesStock SplitRegulatory Filings and Compliance
BARK Inc Faces NYSE Non-Compliance Notice
Negative
Jul 11, 2025
On July 10, 2025, BARK, Inc. received a notice from the New York Stock Exchange indicating non-compliance with listing standards due to its stock price averaging below $1.00 over 30 trading days. The company has six months to rectify this by increasing its stock price, potentially through measures like a reverse stock split. The notice does not immediately affect BARK’s stock listing or operations, and the company plans to address the issue while continuing to meet other NYSE standards.
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.