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BARK Inc Class A (BARK)
NYSE:BARK
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BARK Inc Class A
(NYSE:BARK)
Rating:44Neutral
Price Target:
$1.00
▲(6.38%Upside)
Positive Factors
Commerce Segment Growth
Commerce revenue growth accelerated meaningfully as BARK continues to expand its presence across brick & mortar retailers and eCommerce platforms.
Marketing Strategy
The company leaned into marketing investments after migrating all its paid media to the BARK.co platform, leading to 8% growth in new subscribers and a 5% decrease in customer acquisition cost.
Profitability
The business is now on the cusp of both sustained growth and profitability.
Negative Factors
DTC Revenue Decline
DTC revenue declined mid-single digits in F3Q and has yet to fully stabilize.
Market Uncertainty
BARK shares are down over 25% YTD and the stock is under pressure amidst reduced forward visibility and top line pressure.
Revenue Guidance
Fiscal Q1 revenue guidance was well below expectations as BARK expects a mid-teens year-over-year decline, reflecting a continuation of previous dynamics.
BARK Inc Class A (BARK) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$158.83M
Dividend YieldN/A
Average Volume (3M)1.94M
Price to Earnings (P/E)―
Beta (1Y)1.08
Revenue Growth-1.22%
EPS Growth10.45%
CountryUS
Employees708
SectorConsumer Cyclical
Sector Strength56
IndustrySpecialty Retail
Share Statistics
EPS (TTM)0.01
Shares Outstanding169,328,550
10 Day Avg. Volume1,579,893
30 Day Avg. Volume1,942,213
Financial Highlights & Ratios
PEG Ratio0.82
Price to Book (P/B)1.50
Price to Sales (P/S)0.00
P/FCF Ratio-10.93
Enterprise Value/Market Cap0.85
Enterprise Value/Revenue0.07
Enterprise Value/Gross Profit0.45
Enterprise Value/Ebitda-1.61
Forecast
1Y Price Target
$2.33Price Target Upside147.87% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering3
BARK Inc Class A Business Overview & Revenue Model
Company DescriptionBARK Inc., a dog-centric company, provides products, services, and content for dogs. It operates in two segments, Direct to Consumer and Commerce. The company serves dogs through monthly subscription services. It is also involved in the design of playstyle-specific toys, satisfying treats, personal meal plans with supplements, and dog-first experiences designed to foster health and happiness of dogs everywhere. In addition, the company offers monthly themed box of toys and treats under the BarkBox and Super Chewer names; personalized meal plans under the BARK Food name; health and wellness products under the BARK Bright name; and dog beds, bowls, collars, harnesses, and leashes under the BARK Home brand. Further, the company sells BARK Home products through BarkShop.com. Additionally, it offers custom collections through online marketplaces, and brick and mortar retailers. The company was formerly known as The Original BARK Company and changed its name to BARK, Inc. in November 2021. BARK Inc. was incorporated in 2011 and is headquartered in New York, New York.
How the Company Makes MoneyBARK Inc makes money through a diversified revenue model that includes subscription services, direct-to-consumer sales, and partnerships. The primary revenue stream comes from BarkBox, a monthly subscription service where customers receive curated boxes filled with dog toys, treats, and chews. Additionally, the company's online retail platform, BarkShop, generates sales by offering a wide range of dog-related products. BARK Inc also earns revenue from BarkEats, providing personalized dog food plans delivered directly to customers' doors. Strategic partnerships with other pet and retail companies further enhance BARK's earnings by expanding its product offerings and market reach. These combined revenue streams allow the company to maintain a strong presence in the competitive pet industry.
BARK Inc Class A Earnings Call Summary
Earnings Call Date:Jun 04, 2025
(Q4-2025)
| % Change Since: -30.37%|
Next Earnings Date:Aug 12, 2025
Earnings Call Sentiment Neutral
The earnings call reflected a mix of positive achievements and significant challenges. BARK, Inc. celebrated its first-ever adjusted EBITDA positive year and strong growth in the commerce segment. However, revenue declined slightly year over year, and the company faces challenges due to high tariffs, particularly affecting its toy segment. Efforts to diversify sourcing and shift marketing strategies were highlighted as responses to these challenges.Q4-2025 Updates
Positive Updates
First-Ever Adjusted EBITDA Positive Year
BARK, Inc. delivered its first-ever adjusted EBITDA positive year, achieving $5.4 million in adjusted EBITDA for the full fiscal year 2025.
Strong Commerce Segment Growth
The commerce segment grew 27% year over year to $68.3 million, with relationships expanded with retail partners like Chewy, Amazon, and Target.
Gross Margin Improvement
Achieved a gross margin of 63.6% in Q4, the highest level ever, and a full-year gross margin of 62.4%, improving 70 basis points over the previous year.
BARK Air Launch Success
BARK Air launched less than a year ago and delivered nearly $6 million in revenue for the full year, showing strong demand from dog parents.
Supply Chain Mitigation and Diversification Plans
Implemented smart mitigation plans to address tariff escalation and plans to diversify the sourcing footprint to reduce reliance on China.
Negative Updates
Revenue Decline
Full year revenue was $484.2 million, down 1.2% year over year, with Q4 revenue below expectations due to tariff-related uncertainty and softening consumer sentiment.
Tariff-Related Challenges
Tariffs imposed up to 145% on products, particularly affecting the toy segment sourced from China, impacting costs and leading to strategic shifts.
D2C Business Headwinds
Direct-to-consumer business faced headwinds due to tariff uncertainty, leading to a deliberate pullback in marketing and promotion spending.
Q1 Revenue Outlook
Q1 total revenue is expected to be between $99 million to $101 million, down 14% at the midpoint versus last year, due to tariff-related costs and changes in marketing strategy.
Company Guidance
During the earnings call, BARK, Inc. reported their first-ever adjusted EBITDA positive year, achieving $5.4 million for the fiscal year 2025, with $5.2 million in Q4 alone. Revenue for the quarter was $115.4 million, although slightly lower than anticipated due to tariff-related uncertainties and softening consumer sentiment. The commerce segment, however, showed robust growth of 27% year over year, reaching $68.3 million. Gross margins improved considerably, reaching 63.6% in Q4 and 62.4% for the full year, representing a 73 basis point improvement from FY2024. The company plans to maintain its positive adjusted EBITDA status and accelerate revenue diversification beyond its traditional BarkBox subscriptions, which still account for 85% of revenue. Efforts to diversify include launching new product lines, expanding distribution channels, and leveraging new services such as BARK Air, which generated nearly $6 million in its first year. Looking ahead to fiscal 2026, BARK faces ongoing challenges from tariffs but remains committed to strategic initiatives that include diversifying supply chains and exploring modest price increases to mitigate tariff impacts.BARK Inc Class A Financial Statement Overview
Summary
BARK Inc faces financial challenges with declining revenues and profitability, negative net profit margins, and persistent negative free cash flow. The balance sheet is moderately leveraged, but weakening financial metrics are a concern. Strategic improvements are necessary to enhance revenue, profitability, and cash generation.Income Statement
BARK Inc has faced declining revenues and profitability over the years. Although the gross profit margin remains relatively strong at 62.36% for the most recent year, the company struggles with negative net profit margins and EBIT margins, indicating ongoing operational challenges. The recent revenue growth rate is negative, highlighting a contraction in sales. These factors suggest a need for strategic improvements to enhance revenue and profitability.45
Neutral
Balance Sheet
The balance sheet reflects moderate financial health with a debt-to-equity ratio of 0.86, suggesting reasonable leverage. However, a declining return on equity (ROE) and equity ratio indicate weakening shareholder value and financial stability. The company has a significant cash position which helps mitigate some risks, but overall, the balance sheet shows mixed signals of strength and vulnerability.55
Neutral
Cash Flow
Cash flow analysis reveals persistent negative free cash flow, indicating that BARK Inc struggles to generate sufficient cash from operations to cover capital expenditures. The volatile operating cash flow to net income ratio shows challenges in converting earnings into cash. These factors suggest liquidity issues and underline the importance of improving cash generation capabilities.40
Negative
| Breakdown | Mar 2025 | Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 484.18M | 490.18M | 535.32M | 507.41M | 378.60M |
| Gross Profit | 301.99M | 302.15M | 308.12M | 282.11M | 225.94M |
| EBITDA | -18.87M | -20.06M | -42.82M | -54.60M | -18.06M |
| Net Income | -32.88M | -37.01M | -63.58M | -42.42M | -42.58M |
Balance Sheet | |||||
| Total Assets | 260.63M | 298.59M | 400.42M | 434.06M | 254.71M |
| Cash, Cash Equivalents and Short-Term Investments | 94.02M | 125.50M | 177.91M | 199.40M | 306.62K |
| Total Debt | 85.17M | 87.82M | 133.94M | 110.10M | 115.73M |
| Total Liabilities | 161.11M | 159.21M | 229.88M | 217.00M | 50.98M |
| Stockholders Equity | 99.53M | 139.38M | 170.54M | 217.06M | 203.74M |
Cash Flow | |||||
| Free Cash Flow | -13.24M | -2.77M | -16.63M | -193.51M | -24.44M |
| Operating Cash Flow | -7.08M | 6.06M | 4.69M | -172.34M | -19.62M |
| Investing Cash Flow | -6.16M | -8.83M | -21.14M | -21.17M | -4.83M |
| Financing Cash Flow | -19.87M | -49.62M | -2.10M | 355.46M | 54.50M |
BARK Inc Class A Technical Analysis
Neutral
0.94
Price Trends
1.09
Negative
1.31
Negative
1.55
Negative
Market Momentum
-0.07
Negative
47.51
Neutral
81.25
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BARK, the sentiment is Neutral. The current price of 0.94 is above the 20-day moving average (MA) of 0.89, below the 50-day MA of 1.09, and below the 200-day MA of 1.55, indicating a neutral trend. The MACD of -0.07 indicates Negative momentum. The RSI at 47.51 is Neutral, neither overbought nor oversold. The STOCH value of 81.25 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for BARK.
BARK Inc Class A Risk Analysis
BARK Inc Class A disclosed 49 risk factors in its most recent earnings report. BARK Inc Class A reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
BARK Inc Class A Peers Comparison
Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
77 Outperform | $17.02B | 45.90 | 76.24% | ― | 7.64% | 369.79% | |
62 Neutral | $16.76B | 11.38 | -7.38% | 2.96% | 1.59% | -23.30% | |
52 Neutral | $440.09M | ― | -104.28% | ― | -20.34% | 43.05% | |
49 Neutral | $326.11M | ― | -135.29% | ― | -15.71% | 47.94% | |
48 Neutral | $823.01M | ― | -5.90% | ― | -2.37% | 95.07% | |
44 Neutral | $158.83M | ― | -27.52% | ― | -1.22% | 10.45% | |
38 Underperform | $6.79M | ― | -22.65% | ― | ― | ― |
* Consumer Cyclical Sector Average
Performance Comparison
BARK
BARK Inc Class A
0.91
-0.76
-45.51%
BYON
Beyond Inc
7.53
-5.20
-40.85%
CHWY
Chewy
41.29
16.49
66.49%
CHPT
ChargePoint Holdings
0.72
-1.14
-61.29%
BQ
Boqii Holding
2.29
-2.21
-49.11%
WOOF
Petco Health and Wellness Company
3.08
-0.23
-6.95%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.