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BARK Inc Class A (BARK)
:BARK
US Market

BARK Inc Class A (BARK) AI Stock Analysis

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BARK Inc Class A

(NYSE:BARK)

Rating:50Neutral
Price Target:
BARK's overall stock score reflects its financial challenges and bearish technical indicators, which weigh heavily on the company's prospects. Despite positive earnings call highlights, including EBITDA improvements and strategic growth in the Commerce segment, the persistent financial struggles and valuation issues contribute to a cautious outlook.
Positive Factors
Adjusted EBITDA Growth
The third quarter results also represented the tenth consecutive quarter of year-over-year adjusted EBITDA growth.
Commerce Revenue Growth
Commerce revenue growth accelerated meaningfully as BARK continues to expand its presence across brick & mortar retailers and eCommerce platforms.
Marketing Investments
The company leaned into marketing investments after migrating all its paid media to the BARK.co platform, leading to 8% growth in new subscribers and a 5% decrease in customer acquisition cost.
Negative Factors
DTC Revenue
DTC revenue declined mid-single digits in F3Q and has yet to fully stabilize.
Revenue Decline
BARK reported mixed fiscal Q4 results, with revenue coming in below guidance but adj. EBITDA exceeding expectations.
Revenue Guidance
Fiscal Q1 revenue guidance was well below expectations as BARK expects a mid-teens y/y decline, reflecting a continuation of the aforementioned dynamics.

BARK Inc Class A (BARK) vs. SPDR S&P 500 ETF (SPY)

BARK Inc Class A Business Overview & Revenue Model

Company DescriptionBARK Inc Class A (BARK) is a company specializing in products and services tailored for dog owners and their pets. Founded in 2011, BARK is predominantly known for its subscription-based business model, providing curated boxes of dog toys, treats, and other pet-related products under its flagship brand, BarkBox. The company operates within the consumer goods sector, specifically focusing on the pet care segment, and has expanded its offerings to include personalized subscription services, retail products, and health-related pet products.
How the Company Makes MoneyBARK Inc primarily generates revenue through its subscription-based model, where customers subscribe to receive monthly boxes filled with a variety of dog toys, treats, and other items through its BarkBox service. Additionally, the company offers a Super Chewer subscription for dogs that require more durable toys. BARK also sells its products directly through retail partnerships with major retailers and through its e-commerce platform. Furthermore, the company has diversified its revenue streams by introducing health and wellness products for pets, including dental care and supplements. Strategic partnerships with retailers and a strong focus on e-commerce have significantly contributed to BARK's revenue generation.

BARK Inc Class A Earnings Call Summary

Earnings Call Date:Jun 04, 2025
(Q4-2025)
|
% Change Since: -33.33%|
Next Earnings Date:Aug 12, 2025
Earnings Call Sentiment Neutral
The earnings call reflected a mix of positive achievements and significant challenges. BARK, Inc. celebrated its first-ever adjusted EBITDA positive year and strong growth in the commerce segment. However, revenue declined slightly year over year, and the company faces challenges due to high tariffs, particularly affecting its toy segment. Efforts to diversify sourcing and shift marketing strategies were highlighted as responses to these challenges.
Q4-2025 Updates
Positive Updates
First-Ever Adjusted EBITDA Positive Year
BARK, Inc. delivered its first-ever adjusted EBITDA positive year, achieving $5.4 million in adjusted EBITDA for the full fiscal year 2025.
Strong Commerce Segment Growth
The commerce segment grew 27% year over year to $68.3 million, with relationships expanded with retail partners like Chewy, Amazon, and Target.
Gross Margin Improvement
Achieved a gross margin of 63.6% in Q4, the highest level ever, and a full-year gross margin of 62.4%, improving 70 basis points over the previous year.
BARK Air Launch Success
BARK Air launched less than a year ago and delivered nearly $6 million in revenue for the full year, showing strong demand from dog parents.
Supply Chain Mitigation and Diversification Plans
Implemented smart mitigation plans to address tariff escalation and plans to diversify the sourcing footprint to reduce reliance on China.
Negative Updates
Revenue Decline
Full year revenue was $484.2 million, down 1.2% year over year, with Q4 revenue below expectations due to tariff-related uncertainty and softening consumer sentiment.
Tariff-Related Challenges
Tariffs imposed up to 145% on products, particularly affecting the toy segment sourced from China, impacting costs and leading to strategic shifts.
D2C Business Headwinds
Direct-to-consumer business faced headwinds due to tariff uncertainty, leading to a deliberate pullback in marketing and promotion spending.
Q1 Revenue Outlook
Q1 total revenue is expected to be between $99 million to $101 million, down 14% at the midpoint versus last year, due to tariff-related costs and changes in marketing strategy.
Company Guidance
During the earnings call, BARK, Inc. reported their first-ever adjusted EBITDA positive year, achieving $5.4 million for the fiscal year 2025, with $5.2 million in Q4 alone. Revenue for the quarter was $115.4 million, although slightly lower than anticipated due to tariff-related uncertainties and softening consumer sentiment. The commerce segment, however, showed robust growth of 27% year over year, reaching $68.3 million. Gross margins improved considerably, reaching 63.6% in Q4 and 62.4% for the full year, representing a 73 basis point improvement from FY2024. The company plans to maintain its positive adjusted EBITDA status and accelerate revenue diversification beyond its traditional BarkBox subscriptions, which still account for 85% of revenue. Efforts to diversify include launching new product lines, expanding distribution channels, and leveraging new services such as BARK Air, which generated nearly $6 million in its first year. Looking ahead to fiscal 2026, BARK faces ongoing challenges from tariffs but remains committed to strategic initiatives that include diversifying supply chains and exploring modest price increases to mitigate tariff impacts.

BARK Inc Class A Financial Statement Overview

Summary
BARK's financial performance indicates significant challenges, with declining revenues and persistent profitability issues. The income statement shows negative net income and a negative revenue trend. The balance sheet is moderately leveraged but reflects ongoing operational challenges. Cash flow remains weak, with negative free cash flow, indicating cash flow issues despite some operational cash generation.
Income Statement
45
Neutral
BARK's income statement reveals a declining revenue trend over the recent years, with TTM revenue at $490.3M, down from $535.3M in 2023. The company has consistently reported negative net income, indicating profitability challenges. Gross profit margin has slightly improved (61.5% TTM), but the negative EBIT and EBITDA margins suggest operational inefficiencies. The revenue growth rate shows a negative trend, indicating market challenges.
Balance Sheet
60
Neutral
The balance sheet indicates a stable equity position with a debt-to-equity ratio of 0.76 as of TTM, suggesting moderate leverage. Although the company has managed to decrease its total liabilities, the return on equity remains negative due to continued losses. The equity ratio is at 38.7%, reflecting a balanced capital structure but with ongoing operational challenges.
Cash Flow
50
Neutral
Cash flow analysis shows a weak free cash flow position, with negative free cash flow reported in the TTM period. The operating cash flow to net income ratio is positive, reflecting some operational cash generation despite net losses. However, the free cash flow to net income ratio remains unfavorable, indicating cash flow challenges.
Breakdown
TTMMar 2024Mar 2023Mar 2022Mar 2021Mar 2020
Income StatementTotal Revenue
490.26M490.18M535.32M507.41M378.60M224.34M
Gross Profit
301.41M302.15M308.12M282.11M225.94M135.41M
EBIT
-34.98M-45.52M-63.83M-94.18M-20.60M-26.63M
EBITDA
-24.09M-20.06M-42.82M-54.60M-18.06M-25.23M
Net Income Common Stockholders
-31.71M-37.01M-63.58M-42.42M-42.58M-37.37M
Balance SheetCash, Cash Equivalents and Short-Term Investments
115.26M125.50M177.91M199.40M306.62K9.68M
Total Assets
292.19M298.59M400.42M434.06M254.71M64.69M
Total Debt
86.44M87.82M133.94M110.10M115.73M61.53M
Net Debt
-28.82M-37.68M-43.97M-89.30M115.42M51.85M
Total Liabilities
179.15M159.21M229.88M217.00M50.98M140.09M
Stockholders Equity
113.04M139.38M170.54M217.06M203.74M-75.40M
Cash FlowFree Cash Flow
-4.43M-2.77M-16.63M-193.51M-24.44M-24.34M
Operating Cash Flow
2.13M6.06M4.69M-172.34M-19.62M-19.67M
Investing Cash Flow
-6.56M-8.83M-21.14M-21.17M-4.83M-4.68M
Financing Cash Flow
-12.01M-49.62M-2.10M355.46M54.50M22.68M

BARK Inc Class A Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.90
Price Trends
50DMA
1.23
Negative
100DMA
1.47
Negative
200DMA
1.61
Negative
Market Momentum
MACD
-0.07
Positive
RSI
29.84
Positive
STOCH
7.21
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BARK, the sentiment is Negative. The current price of 0.9 is below the 20-day moving average (MA) of 1.21, below the 50-day MA of 1.23, and below the 200-day MA of 1.61, indicating a bearish trend. The MACD of -0.07 indicates Positive momentum. The RSI at 29.84 is Positive, neither overbought nor oversold. The STOCH value of 7.21 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BARK.

BARK Inc Class A Risk Analysis

BARK Inc Class A disclosed 48 risk factors in its most recent earnings report. BARK Inc Class A reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

BARK Inc Class A Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$20.01B51.72101.78%6.40%891.13%
63
Neutral
$6.96B11.512.80%3.85%2.70%-24.43%
53
Neutral
$344.94M-135.29%-15.71%47.94%
51
Neutral
$372.61M-104.28%-20.34%43.05%
50
Neutral
$152.12M-27.52%-0.90%30.87%
43
Neutral
$756.06M-5.90%-2.37%95.07%
BQBQ
38
Underperform
$26.25M-22.65%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BARK
BARK Inc Class A
0.90
-0.73
-44.79%
BYON
Beyond Inc
6.70
-8.47
-55.83%
CHWY
Chewy
45.79
23.37
104.24%
CHPT
ChargePoint Holdings
0.82
-0.99
-54.70%
BQ
Boqii Holding
2.21
-2.84
-56.24%
WOOF
Petco Health and Wellness Company
2.71
-0.87
-24.30%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.