BARK Inc Class A (BARK) AI Stock Analysis

• Market Cap: $104.11M
• Dividend Yield: N/A
• Average Volume (3M): 796.61K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.29
• Revenue Growth: -7.61%
• EPS Growth: -18.41%
• Country: US
• Employees: 708
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): -0.03
• Shares Outstanding: 171,592,420
• 10 Day Avg. Volume: 880,129
• 30 Day Avg. Volume: 796,612
• PEG Ratio: 0.78
• Price to Book (P/B): 2.45
• Price to Sales (P/S): 0.50
• P/FCF Ratio: -18.40
• Enterprise Value/Market Cap: 1.50
• Enterprise Value/Revenue: 0.34
• Enterprise Value/Gross Profit: 0.56
• Enterprise Value/Ebitda: -6.01
• 1Y Price Target: $2.00
• Price Target Upside: 222.58% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2
• EPS Forecast (FY): -0.1
• Revenue Forecast (FY): $412.82M

• Rating: 48 Neutral
• Price Target: $0.63 ▲(1.29% Upside)

BARK Inc's overall stock score reflects significant financial challenges, including declining revenues and profitability issues. While the company has achieved notable milestones such as becoming debt-free and exceeding revenue expectations, ongoing operational inefficiencies and cash flow management issues weigh heavily on its financial performance. Technical indicators suggest bearish momentum, and the valuation is unattractive due to a negative P/E ratio. Despite these challenges, improvements in customer acquisition and retention, along with strategic partnerships, offer some positive momentum.

Positive Factors

Debt-Free Status

Becoming debt-free enhances financial flexibility and reduces interest expenses, allowing BARK to reinvest in growth opportunities and improve its balance sheet health.

Subscriber Retention Improvement

Improved subscriber retention indicates customer satisfaction and loyalty, which supports stable recurring revenue and long-term growth potential.

Successful Partnerships

Strategic partnerships with major retailers enhance product distribution and market reach, potentially driving revenue growth and brand visibility.

Negative Factors

Decline in DTC Revenue

A decline in direct-to-consumer revenue suggests challenges in maintaining customer base and could impact overall revenue growth if not addressed.

Gross Margin Decline

A declining gross margin can pressure profitability, indicating rising costs or pricing pressures that may affect long-term financial performance.

Tariff and Macro Environment Challenges

Significant tariff costs and macroeconomic challenges can erode profitability and create uncertainty, impacting strategic planning and financial stability.

BARK Inc Class A Business Overview & Revenue Model

Company Description

BARK Inc., a dog-centric company, provides products, services, and content for dogs. It operates in two segments, Direct to Consumer and Commerce. The company serves dogs through monthly subscription services. It is also involved in the design of playstyle-specific toys, satisfying treats, personal meal plans with supplements, and dog-first experiences designed to foster health and happiness of dogs everywhere. In addition, the company offers monthly themed box of toys and treats under the BarkBox and Super Chewer names; personalized meal plans under the BARK Food name; health and wellness products under the BARK Bright name; and dog beds, bowls, collars, harnesses, and leashes under the BARK Home brand. Further, the company sells BARK Home products through BarkShop.com. Additionally, it offers custom collections through online marketplaces, and brick and mortar retailers. The company was formerly known as The Original BARK Company and changed its name to BARK, Inc. in November 2021. BARK Inc. was incorporated in 2011 and is headquartered in New York, New York.

How the Company Makes Money

BARK generates revenue primarily through its subscription model, with customers paying a monthly fee for the BarkBox service. This model allows the company to build a stable and recurring revenue stream. In addition to subscription sales, BARK earns money through direct sales of its products on its e-commerce platform, which includes individual toys and treats. The company has also explored partnerships with various brands and retailers to expand its product offerings and reach more customers. Furthermore, BARK benefits from customer loyalty and retention, as the subscription service encourages repeat purchases and fosters a strong community of pet owners.

BARK Inc Class A Financial Statement Overview

Summary

BARK Inc faces financial challenges with declining revenues and profitability issues. While the company maintains a stable gross profit margin, operational inefficiencies and cash flow management remain critical areas for improvement. The balance sheet reflects moderate leverage, but the negative return on equity underscores the need for enhanced financial performance.

Income Statement

BARK Inc's income statement reveals challenges in profitability, with negative net profit margins and declining revenue growth. The gross profit margin remains relatively stable, indicating efficient cost management. However, negative EBIT and EBITDA margins highlight ongoing operational inefficiencies.

Balance Sheet

The balance sheet shows a moderate debt-to-equity ratio, suggesting manageable leverage. However, the negative return on equity indicates that the company is not generating sufficient returns on shareholder investments. The equity ratio is stable, reflecting a balanced asset structure.

Cash Flow

Cash flow analysis indicates significant challenges, with negative operating and free cash flows. The free cash flow growth rate is volatile, and the operating cash flow to net income ratio is negative, highlighting cash flow management issues. The free cash flow to net income ratio suggests some ability to cover net losses.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	451.69M	484.18M	490.18M	535.32M	507.41M	378.60M
Gross Profit	278.65M	301.99M	302.15M	308.12M	282.11M	225.94M
EBITDA	-25.94M	-18.87M	-20.06M	-46.66M	-58.43M	-18.06M
Net Income	-35.28M	-32.88M	-37.01M	-61.52M	-68.30M	-31.39M
Balance Sheet
Total Assets	247.98M	260.63M	298.59M	400.42M	434.06M	150.86M
Cash, Cash Equivalents and Short-Term Investments	63.43M	94.02M	125.50M	177.91M	199.40M	38.28M
Total Debt	82.57M	85.17M	87.82M	133.94M	138.94M	115.73M
Total Liabilities	161.51M	161.11M	159.21M	229.88M	217.00M	309.83M
Stockholders Equity	86.47M	99.53M	139.38M	170.54M	217.06M	-158.97M
Cash Flow
Free Cash Flow	-40.02M	-13.24M	-2.77M	-16.63M	-193.51M	-24.44M
Operating Cash Flow	-35.16M	-7.08M	6.06M	4.69M	-172.34M	-19.62M
Investing Cash Flow	-4.87M	-6.16M	-8.83M	-21.14M	-21.17M	-4.83M
Financing Cash Flow	-16.15M	-19.87M	-49.62M	-2.10M	355.46M	54.50M

BARK Inc Class A Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.62
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BARK, the sentiment is Negative. The current price of 0.62 is below the 20-day moving average (MA) of 0.66, below the 50-day MA of 0.75, and below the 200-day MA of 0.97, indicating a bearish trend. The MACD of -0.03 indicates Positive momentum. The RSI at 37.54 is Neutral, neither overbought nor oversold. The STOCH value of 17.18 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BARK.

BARK Inc Class A Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
JD	70 Outperform	$41.93B	9.83	13.68%	3.37%	16.54%	-3.61%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
ETSY	57 Neutral	$5.50B	38.48	―	―	1.98%	-20.98%
CHWY	54 Neutral	$13.48B	66.05	59.58%	―	9.80%	-46.84%
FLWS	51 Neutral	$248.94M	-1.19	-67.22%	―	-8.07%	-2206.16%
WOOF	51 Neutral	$818.42M	-267.59	-0.19%	―	-3.85%	97.87%
BARK	48 Neutral	$104.11M	-3.01	-33.59%	―	-7.61%	-18.41%

BARK Inc Class A Corporate Events

BARK Warrants Face NYSE Delisting as Trading Suspended

On December 15, 2025, BARK, Inc. announced that the New York Stock Exchange will commence proceedings to delist and has immediately suspended trading in the company’s publicly listed warrants, which had an $11.50 exercise price and traded under the symbol BARK-WS, citing abnormally low selling prices under NYSE rules; BARK will not appeal the decision, though trading in its common stock will continue on the NYSE under the BARK ticker, subject to ongoing compliance with listing standards, limiting the impact primarily to warrant holders rather than equity shareholders. The company also disclosed that its 2025 Annual Meeting of Stockholders is expected to be held on March 25, 2026, and because the date falls more than 30 days after the prior year’s meeting, it has set December 29, 2025, as the deadline for shareholders to submit proposals, director nominations, and universal proxy nominations in accordance with SEC regulations, Delaware law, and its bylaws for potential inclusion in the proxy materials.