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BARK Inc Class A (BARK)
NYSE:BARK
US Market

BARK Inc Class A (BARK) AI Stock Analysis

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BARK

BARK Inc Class A

(NYSE:BARK)

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Neutral 46 (OpenAI - 5.2)
Rating:46Neutral
Price Target:
$0.80
▲(0.00% Upside)
Action:ReiteratedDate:02/06/26
The score is primarily held down by weak financial performance (declining TTM revenue, continued losses, and renewed TTM cash burn). Technicals are mixed and do not provide strong trend confirmation, and valuation is difficult to support given negative earnings and no dividend. The latest earnings call provides some offset via improved margins, Q3 positive free cash flow, and a debt-free balance sheet, but guidance and commentary still point to near-term top-line pressure and only incremental profitability progress.
Positive Factors
High gross margins
Sustained, high gross margins across channels provide a structural profitability cushion. Strong D2C margins (66.4%) and improving Commerce margins (≈46.3%) indicate durable pricing power, effective packaging/pricing actions and tariff mitigation that support margin sustainability even as revenue mix shifts.
Channel diversification (Air & Commerce growth)
Broader revenue mix reduces dependence on subscription boxes and spreads operational risk. Air's 71% YoY growth and Air+Commerce now ~23% of sales show structural diversification, helping stabilize top-line volatility and giving management levers to grow higher‑margin channels over the medium term.
Improved cash discipline and debt elimination
Quarterly positive free cash flow, steep marketing cuts and CAC improvement (marketing down ~$11.3M; CAC down ~7%), plus repaying a $45M note and exiting debt‑free with ~$22M cash, reflect durable cost discipline that improves cash conversion, optionality and resilience versus prior cash‑burn periods.
Negative Factors
TTM revenue decline and subscriber contraction
Trailing revenue erosion reflects a meaningful top‑line headwind that is partially intentional (marketing pullback) but still structural: management expects subscriber counts to continue contracting while prioritizing profitability, which prolongs the recovery path for sustainable revenue growth.
Persistent unprofitability
Adjusted EBITDA and reported operating/net margins remain negative (~-7.5%/-7.8%), so despite margin improvements the business is not yet self‑sustaining. Continued losses limit reinvestment capacity, compress shareholder returns and increase reliance on cash or strategic transactions to bridge to durable profitability.
Weak TTM cash generation and modest liquidity
TTM negative operating and free cash flow indicate the company has been burning cash, increasing execution and liquidity risk. Even after debt repayment cash is modest (~$22M), so absent sustained positive cash generation management faces limited runway or must pursue financing or further structural cuts.

BARK Inc Class A (BARK) vs. SPDR S&P 500 ETF (SPY)

BARK Inc Class A Business Overview & Revenue Model

Company DescriptionBARK Inc., a dog-centric company, provides products, services, and content for dogs. It operates in two segments, Direct to Consumer and Commerce. The company serves dogs through monthly subscription services. It is also involved in the design of playstyle-specific toys, satisfying treats, personal meal plans with supplements, and dog-first experiences designed to foster health and happiness of dogs everywhere. In addition, the company offers monthly themed box of toys and treats under the BarkBox and Super Chewer names; personalized meal plans under the BARK Food name; health and wellness products under the BARK Bright name; and dog beds, bowls, collars, harnesses, and leashes under the BARK Home brand. Further, the company sells BARK Home products through BarkShop.com. Additionally, it offers custom collections through online marketplaces, and brick and mortar retailers. The company was formerly known as The Original BARK Company and changed its name to BARK, Inc. in November 2021. BARK Inc. was incorporated in 2011 and is headquartered in New York, New York.
How the Company Makes MoneyBARK generates revenue primarily through its subscription model, with customers paying a monthly fee for the BarkBox service. This model allows the company to build a stable and recurring revenue stream. In addition to subscription sales, BARK earns money through direct sales of its products on its e-commerce platform, which includes individual toys and treats. The company has also explored partnerships with various brands and retailers to expand its product offerings and reach more customers. Furthermore, BARK benefits from customer loyalty and retention, as the subscription service encourages repeat purchases and fosters a strong community of pet owners.

BARK Inc Class A Key Performance Indicators (KPIs)

Any
Any
Revenue by Type
Revenue by Type
Breaks down earnings by product or service type, revealing which offerings are most popular and where there might be room for diversification.
Chart InsightsBARK Inc's 'Other' revenue stream has emerged as a significant growth driver since mid-2024, reflecting strategic diversification efforts. Despite a decline in 'Toys & Accessories' and 'Consumables', the company is capitalizing on non-D2C channels, as evidenced by a 50% year-over-year increase in commerce revenue. The earnings call highlights a focus on expanding retail partnerships and launching new products like BARK in the Belly, which could further boost revenue diversification. However, tariff challenges and macroeconomic uncertainties pose risks to sustained growth.
Data provided by:The Fly

BARK Inc Class A Earnings Call Summary

Earnings Call Date:Feb 05, 2026
(Q3-2026)
|
% Change Since: |
Next Earnings Date:Jun 03, 2026
Earnings Call Sentiment Positive
The call presented multiple operational and financial improvements — margin expansion, positive free cash flow, debt elimination, diversification (Air & Commerce growth), and meaningful cost reductions — while acknowledging near-term top-line pressure due to a deliberate pullback in marketing, a shrinking subscriber base, and continued macro/tariff uncertainty. Profitability metrics are improving but adjusted EBITDA remains modestly negative and revenue missed guidance. Overall, the company emphasized disciplined, profit-focused execution and positioning for resiliency.
Q3-2026 Updates
Positive Updates
Positive Free Cash Flow
Generated $1.6M of positive free cash flow in the quarter, driven in part by inventory normalization after a first-half buildup tied to tariff reductions.
Debt-Free Balance Sheet
Repaid $45M convertible note in November and exited the quarter debt-free with approximately $22M in cash on hand, improving financial flexibility.
Strong Consolidated and Segment Gross Margins
Consolidated gross margin was 62.5%; D2C (including Air) gross margin was 66.4% (approximately +10 bps YoY) and Commerce gross margin improved to ~46.3–46.4% (+240 bps YoY), reflecting tariff mitigation and pricing/packaging actions.
Diversification Momentum — Air & Commerce Growth
Air and Commerce combined represented ~23% of total revenue, up from 18% a year ago (+5 percentage points). Commerce revenue was $18.8M and BARK Air revenue grew to $3.4M, up 71% year-over-year.
Material Reduction in Marketing Spend and Improved CAC
Marketing spend fell roughly $11.3M (~40% YoY) to $16.1M, and total customer acquisition cost (CAC) was down 7% versus prior year last quarter — the most efficient quarter in nearly three years.
Higher Quality Customer Metrics
Average order value rose to $31.41 (strongest in nearly two years) as customers increasingly chose higher-priced options (Double Deluxe, extra toys, Add-to-Box), and retention remained stable, indicating higher-quality customer acquisition.
Operating Cost and Efficiency Improvements
Shipping & fulfillment expense declined by nearly $8M YoY to $29.1M; G&A decreased by $2.1M YoY. Office downsizing is expected to generate >$2M in annualized savings. Last-mile delivery transitioned to Amazon to reduce costs and improve speed.
Inventory Reduction
Inventory declined to $91M, roughly $10M down from the prior quarter, supporting improved cash conversion and enabling continued optimization in the near to midterm.
Negative Updates
Total Revenue Below Guidance and Year-Over-Year
Total revenue for the quarter was $98.4M, which came in below the company's guidance range and was lower year-over-year, driven in part by a deliberate pullback in marketing spend.
Direct-to-Consumer Revenue Pressure from Subscriber Shrinkage
Intentional focus on higher-quality customer acquisition has led to a shrinking subscriber base and pressured D2C revenue; management expects this trend to continue in coming quarters.
Adjusted EBITDA Remains Negative
Adjusted EBITDA was negative $1.6M (in line with last year and within guidance), so the company remains unprofitable on an adjusted EBITDA basis for the quarter.
Commerce Revenue Slightly Below Prior Year
Commerce generated $18.8M of revenue, roughly $1.5M below the prior year, attributed in part to timing shifts despite margin improvement.
Modest Cash Balance Post-Note Repayment
Cash ended the quarter at approximately $22M following repayment of the $45M convertible note, leaving a relatively modest cash buffer despite being debt-free.
Ongoing Macro and Tariff Uncertainty
Management cited ongoing tariff uncertainty, changes across shipping partners, and broader macro volatility as operating challenges that required mitigation actions and constrained topline growth.
Company Guidance
Management’s guidance emphasized prioritizing profitability and cash conversion: adjusted EBITDA of negative $1.6M was within guidance and in line with last year, and the company generated $1.6M of positive free cash flow in Q3. They expect inventory to continue declining from $91M (≈$10M sequential reduction) into Q4 to further support cash conversion, will maintain disciplined marketing ($16.1M in Q3, down ~$11.3M YoY, ~40% reduction) and higher‑quality customer acquisition (total CAC down ~7% YoY last quarter, AOV $31.41), and plan to realize additional efficiencies after repaying a $45M convertible note (now debt‑free) with about $22M of cash on hand. Q3 revenue was $98.4M (Air + Commerce ≈23% of sales; Commerce $18.8M, Air $3.4M, Air +71% YoY) with consolidated gross margin 62.5% (D2C incl. Air 66.4%, Commerce ~46.3%), and management said subscriber counts will likely continue to contract as they balance growth and profitability to exit fiscal 2026 in a stronger, more cash‑generative position.

BARK Inc Class A Financial Statement Overview

Summary
Financial statements remain weak: TTM revenue declined (-6.2%), operating and net margins are still negative (~-7.5% and ~-7.8%), and cash generation deteriorated with negative operating cash flow (~-$32M) and free cash flow (~-$36M). Balance sheet leverage is not extreme, but equity has compressed and ROE is deeply negative (~-36%).
Income Statement
38
Negative
TTM (Trailing-Twelve-Months) revenue declined (-6.2%), extending a choppy top-line trend after prior growth years. Profitability remains pressured: while gross margin is strong (~62%), the company is still operating at a loss (TTM operating margin about -7.5%) and net losses persist (TTM net margin about -7.8%). A positive is the multi-year improvement from the much weaker 2022–2023 loss profile, but the latest TTM still shows no clear return to profitability.
Balance Sheet
44
Neutral
Leverage looks manageable in absolute terms (TTM debt ~$38M vs. equity ~$81M), but the balance sheet has weakened versus recent years: equity is down materially from 2023–2025 annual levels, and debt-to-equity has risen to ~0.95 in TTM. Returns remain negative (TTM return on equity about -36%), reflecting ongoing losses and limiting the pace of balance-sheet rebuilding.
Cash Flow
28
Negative
Cash generation deteriorated in TTM, with operating cash flow negative (~-$32M) and free cash flow also negative (~-$36M), implying cash burn rather than self-funding operations. While free cash flow is less severe than the extreme outflow seen in 2022, the trend from the 2025 annual period to TTM worsened, increasing execution and liquidity risk if losses persist.
BreakdownTTMMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue423.69M484.18M490.18M535.32M507.41M378.60M
Gross Profit258.86M301.99M302.15M308.12M282.11M225.94M
EBITDA-19.83M-18.87M-20.06M-46.66M-58.43M-18.06M
Net Income-32.41M-32.88M-37.01M-61.52M-68.30M-31.39M
Balance Sheet
Total Assets188.67M260.63M298.59M400.42M434.06M150.86M
Cash, Cash Equivalents and Short-Term Investments21.68M94.02M125.50M177.91M199.40M38.28M
Total Debt38.31M85.17M87.82M133.94M138.94M115.73M
Total Liabilities107.42M161.11M159.21M229.88M217.00M309.83M
Stockholders Equity81.25M99.53M139.38M170.54M217.06M-158.97M
Cash Flow
Free Cash Flow-36.50M-13.24M-2.77M-16.63M-193.51M-24.44M
Operating Cash Flow-32.06M-7.08M6.06M4.69M-172.34M-19.62M
Investing Cash Flow-4.43M-6.16M-8.83M-21.14M-21.17M-4.83M
Financing Cash Flow-56.20M-19.87M-49.62M-2.10M355.46M54.50M

BARK Inc Class A Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.80
Price Trends
50DMA
0.74
Positive
100DMA
0.76
Positive
200DMA
0.86
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
50.94
Neutral
STOCH
23.74
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BARK, the sentiment is Positive. The current price of 0.8 is below the 20-day moving average (MA) of 0.83, above the 50-day MA of 0.74, and below the 200-day MA of 0.86, indicating a neutral trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 50.94 is Neutral, neither overbought nor oversold. The STOCH value of 23.74 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BARK.

BARK Inc Class A Risk Analysis

BARK Inc Class A disclosed 49 risk factors in its most recent earnings report. BARK Inc Class A reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

BARK Inc Class A Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
$39.35B9.2613.68%3.37%16.54%-3.61%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
$10.03B53.4059.58%9.80%-46.84%
55
Neutral
$4.35B33.651.98%-20.98%
51
Neutral
$717.17M-237.96-0.19%-3.85%97.87%
50
Neutral
$211.42M-0.98-67.22%-8.07%-2206.16%
46
Neutral
$131.85M-33.37%-7.61%-18.41%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BARK
BARK Inc Class A
0.80
-0.89
-52.54%
FLWS
1-800 Flowers
3.28
-4.27
-56.56%
JD
JD
27.41
-11.90
-30.27%
ETSY
Etsy
52.18
-1.06
-1.99%
CHWY
Chewy
26.45
-8.01
-23.24%
WOOF
Petco Health and Wellness Company
2.56
-0.34
-11.72%

BARK Inc Class A Corporate Events

Business Operations and StrategyM&A Transactions
BARK Forms Special Committee to Review Acquisition Proposals
Neutral
Feb 2, 2026

On February 2, 2026, BARK, Inc. announced that a special committee of its board of directors has retained Moelis & Company as financial advisor and Sidley Austin as legal counsel to evaluate preliminary, non-binding all-cash acquisition proposals for the company. The proposals include a January 9, 2026 offer from Great Dane Ventures, a group of existing shareholders including CEO Matt Meeker and affiliated investors, to buy all outstanding shares they do not already own for $0.90 per share, and a January 14, 2026 offer from GNK Holdings and Marcus Lemonis to acquire all remaining shares for $1.10 per share. The board emphasized that the special committee has not yet fully reviewed or assessed the proposals, that there is no assurance any definitive offer or transaction will result, and cautioned shareholders and market participants against assuming that a deal will be completed.

The most recent analyst rating on (BARK) stock is a Buy with a $2.00 price target. To see the full list of analyst forecasts on BARK Inc Class A stock, see the BARK Stock Forecast page.

Business Operations and StrategyM&A Transactions
BARK Inc Receives Take-Private Proposal, Forms Special Committee
Neutral
Jan 9, 2026

On January 9, 2026, BARK, Inc. disclosed that its board of directors received a preliminary, non-binding proposal from Great Dane Ventures, a group of existing shareholders including CEO and Executive Chairman Matt Meeker and several venture investors, to take the company private at $0.90 per share in cash for all outstanding shares not already owned by the group. In response, the board formed a special committee of independent and disinterested directors, which plans to engage independent financial and legal advisers to evaluate the offer and any alternative proposals, while cautioning investors that the committee has only just begun its review and there is no certainty that a definitive offer, agreement or transaction will result from this process.

The most recent analyst rating on (BARK) stock is a Hold with a $0.63 price target. To see the full list of analyst forecasts on BARK Inc Class A stock, see the BARK Stock Forecast page.

Delistings and Listing ChangesRegulatory Filings and ComplianceShareholder Meetings
BARK Warrants Face NYSE Delisting as Trading Suspended
Negative
Dec 19, 2025

On December 15, 2025, BARK, Inc. announced that the New York Stock Exchange will commence proceedings to delist and has immediately suspended trading in the company’s publicly listed warrants, which had an $11.50 exercise price and traded under the symbol BARK-WS, citing abnormally low selling prices under NYSE rules; BARK will not appeal the decision, though trading in its common stock will continue on the NYSE under the BARK ticker, subject to ongoing compliance with listing standards, limiting the impact primarily to warrant holders rather than equity shareholders. The company also disclosed that its 2025 Annual Meeting of Stockholders is expected to be held on March 25, 2026, and because the date falls more than 30 days after the prior year’s meeting, it has set December 29, 2025, as the deadline for shareholders to submit proposals, director nominations, and universal proxy nominations in accordance with SEC regulations, Delaware law, and its bylaws for potential inclusion in the proxy materials.

The most recent analyst rating on (BARK) stock is a Hold with a $0.50 price target. To see the full list of analyst forecasts on BARK Inc Class A stock, see the BARK Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 06, 2026