Positive Free Cash Flow
Generated $1.6M of positive free cash flow in the quarter, driven in part by inventory normalization after a first-half buildup tied to tariff reductions.
Debt-Free Balance Sheet
Repaid $45M convertible note in November and exited the quarter debt-free with approximately $22M in cash on hand, improving financial flexibility.
Strong Consolidated and Segment Gross Margins
Consolidated gross margin was 62.5%; D2C (including Air) gross margin was 66.4% (approximately +10 bps YoY) and Commerce gross margin improved to ~46.3–46.4% (+240 bps YoY), reflecting tariff mitigation and pricing/packaging actions.
Diversification Momentum — Air & Commerce Growth
Air and Commerce combined represented ~23% of total revenue, up from 18% a year ago (+5 percentage points). Commerce revenue was $18.8M and BARK Air revenue grew to $3.4M, up 71% year-over-year.
Material Reduction in Marketing Spend and Improved CAC
Marketing spend fell roughly $11.3M (~40% YoY) to $16.1M, and total customer acquisition cost (CAC) was down 7% versus prior year last quarter — the most efficient quarter in nearly three years.
Higher Quality Customer Metrics
Average order value rose to $31.41 (strongest in nearly two years) as customers increasingly chose higher-priced options (Double Deluxe, extra toys, Add-to-Box), and retention remained stable, indicating higher-quality customer acquisition.
Operating Cost and Efficiency Improvements
Shipping & fulfillment expense declined by nearly $8M YoY to $29.1M; G&A decreased by $2.1M YoY. Office downsizing is expected to generate >$2M in annualized savings. Last-mile delivery transitioned to Amazon to reduce costs and improve speed.
Inventory Reduction
Inventory declined to $91M, roughly $10M down from the prior quarter, supporting improved cash conversion and enabling continued optimization in the near to midterm.