Asure (ASUR) AI Stock Analysis

• Market Cap: $308.20M
• Dividend Yield: N/A
• Average Volume (3M): 63.92K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.09
• Revenue Growth: 4.52%
• EPS Growth: -20.60%
• Country: US
• Employees: 621
• Sector: Technology
• Sector Strength: 88
• Industry: Software - Application
• EPS (TTM): 0.18
• Shares Outstanding: 27,154,007
• 10 Day Avg. Volume: 77,908
• 30 Day Avg. Volume: 63,920
• PEG Ratio: 0.02
• Price to Book (P/B): 1.30
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 38.83
• Enterprise Value/Market Cap: 0.69
• Enterprise Value/Revenue: 0.45
• Enterprise Value/Gross Profit: 2.67
• Enterprise Value/Ebitda: 4.93
• 1Y Price Target: $14.71
• Price Target Upside: 36.33% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 8

• Rating: 59 Neutral
• Price Target: $11.00 ▲(1.95%Upside)

Asure's overall stock score is driven by strong technical indicators and strategic acquisitions enhancing growth potential. However, persistent profitability challenges and a negative P/E ratio weigh on the valuation. Optimistic earnings guidance and strategic initiatives provide a positive outlook despite financial pressures.

Positive Factors

Acquisitions

The acquisition broadens the company’s time and attendance capabilities and adds clients.

Financial Performance

Asure's bookings grew 45% year-over-year and its sales backlog grew 339% year-over-year to $82 million, indicating strong organic growth potential.

Stock Rating

The investment rating on ASUR stock is OUTPERFORM with a 12-month price target of $17.

Negative Factors

Debt Financing

The acquisition of Lathem Time Corporation was funded through Asure's credit line, indicating financial flexibility but also increased debt obligations.

Asure Business Overview & Revenue Model

Company Description

Asure Software, Inc. provides cloud-based human capital management solutions the United States. It helps various small and mid-sized businesses to build productive teams to help them stay compliant and allocate resources to grow their business. The company's solutions include Asure Payroll & Tax, an integrated cloud-based solution automates regulations associated with payroll and taxes, including wages, benefits, overtime, garnishments, tips, direct deposits, and fair labor standard act, as well as federal, state, and local payroll taxes; Asure (human resource) HR, a cloud-based functionality that handles HR complexities, such as employee self-service that enable employees to access information, pay history, and company documents; and Asure Time & Attendance that provides cost savings and return on investment gains come in the form of strategic use of labor dollars and the elimination of time theft. It also provides HR services that offers services comprising on-demand HR resource library, phone and email support for any HR issues, and compliance and policy updates; support for strategic HR decision making; and HR outsourcing solution, as well as data integration with related third-party systems, such as 401(k), benefits, and insurance provider systems. Asure Software, Inc. was incorporated in 1985 and is headquartered in Austin, Texas.

How the Company Makes Money

Asure makes money primarily through the sale of its cloud-based software subscriptions and related services. The company's revenue model is largely based on recurring subscription fees charged to clients for using its HCM platform and solutions. These fees are typically structured on a per-employee, per-month basis, allowing Asure to scale its services with the growth of its clients. Additionally, Asure generates revenue from professional services such as implementation, training, and consulting, which help clients integrate and optimize the use of its software. The company's partnerships with various technology providers and resellers also contribute to its market reach and sales growth, enabling it to expand its customer base across different sectors and geographical locations.

Asure Financial Statement Overview

Summary

Asure shows revenue growth and improved equity positions. However, profitability is challenged by persistent net losses and liquidity pressures from negative free cash flow. Better leverage management is a positive, but operational efficiency needs enhancement.

Income Statement

Asure's revenue has shown a consistent growth trend, with a notable increase from $65.5M in 2020 to $123M in TTM 2025. However, the net profit margin has remained negative, indicating ongoing losses. The EBIT and EBITDA margins have also fluctuated, with EBIT consistently negative, reflecting challenges in operational profitability.

Balance Sheet

The company has improved its equity position, with stockholders' equity increasing to $197.7M in TTM 2025. The debt-to-equity ratio has decreased, indicating better leverage management. However, total liabilities remain significant, posing a risk to financial stability.

Cash Flow

Operating cash flow has improved over time, reaching $15.3M in TTM 2025. However, free cash flow remains negative due to high capital expenditures, which could strain liquidity. The operating cash flow to net income ratio is positive, indicating some cash-generating ability despite net losses.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	122.99M	119.79M	119.08M	95.83M	76.06M	65.51M
Gross Profit	80.06M	82.11M	85.54M	62.51M	46.56M	38.09M
EBITDA	6.60M	-10.74M	15.81M	10.49M	23.85M	1.42M
Net Income	-13.86M	-11.77M	-9.21M	-14.47M	3.19M	-16.31M
Balance Sheet
Total Assets	498.94M	436.64M	443.87M	419.91M	433.25M	515.42M
Cash, Cash Equivalents and Short-Term Investments	14.08M	21.43M	30.32M	17.01M	13.43M	28.58M
Total Debt	19.44M	17.73M	10.44M	43.22M	41.32M	31.73M
Total Liabilities	301.28M	247.29M	252.21M	274.84M	275.00M	369.77M
Stockholders Equity	197.66M	197.31M	191.66M	145.07M	158.24M	145.65M
Cash Flow
Free Cash Flow	-5.61M	-14.75M	2.64M	4.84M	-28.42M	-5.34M
Operating Cash Flow	15.33M	9.39M	18.90M	13.67M	1.38M	-1.71M
Investing Cash Flow	-27.39M	-19.26M	-29.52M	-36.00M	-36.97M	-201.13M
Financing Cash Flow	20.82M	-22.04M	24.20M	-12.38M	-90.65M	202.59M

Asure Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 10.79
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ASUR, the sentiment is Positive. The current price of 10.79 is above the 20-day moving average (MA) of 9.91, above the 50-day MA of 9.84, and above the 200-day MA of 9.89, indicating a bullish trend. The MACD of 0.26 indicates Negative momentum. The RSI at 61.98 is Neutral, neither overbought nor oversold. The STOCH value of 84.42 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for ASUR.

Asure Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	63 Neutral	$33.79B	5.88	-11.85%	1.81%	5.29%	-18.24%
ASUR	59 Neutral	$308.20M	―	-7.01%	―	4.52%	-20.60%
EXFY	58 Neutral	$225.47M	―	-7.83%	―	-1.63%	77.80%
ONTF	54 Neutral	$233.61M	―	-24.47%	―	-8.39%	7.79%
EGHT	52 Neutral	$278.29M	―	-24.28%	―	-1.87%	61.90%
FRGE	51 Neutral	$223.63M	―	-27.44%	―	16.03%	30.99%
NRDY	48 Neutral	$307.55M	―	-104.69%	―	-1.64%	9.99%

Asure Corporate Events

Asure Completes Acquisition of Lathem Time 2025

On July 1, 2025, Asure Software, Inc. acquired Lathem Time 2025, LLC for $39.5 million, enhancing its portfolio in time and attendance solutions. Concurrently, Asure amended its Credit Agreement to include Lathem as a guarantor and increased its minimum liquidity threshold, reflecting strategic financial adjustments post-acquisition.

The most recent analyst rating on (ASUR) stock is a Buy with a $15.00 price target. To see the full list of analyst forecasts on Asure stock, see the ASUR Stock Forecast page.

Asure Software Approves Amended Rights Agreement at Meeting

Asure Software, Inc. announced that its Board of Directors approved a Fourth Amended and Restated Rights Agreement, which was subsequently approved by stockholders at the 2025 Annual Meeting of Stockholders on June 2, 2025. The agreement, effective October 28, 2025, extends the expiration date to October 28, 2028, and involves a change in the rights agent. Additionally, stockholders voted on several proposals, including the election of directors, ratification of the audit committee’s appointment of CBIZ CPAs PC, an amendment to the 2018 Incentive Award Plan, and advisory votes on executive compensation.

The most recent analyst rating on (ASUR) stock is a Buy with a $15.00 price target. To see the full list of analyst forecasts on Asure stock, see the ASUR Stock Forecast page.