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Asure (ASUR)
NASDAQ:ASUR
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Asure (ASUR) AI Stock Analysis

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ASUR

Asure

(NASDAQ:ASUR)

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Neutral 66 (OpenAI - 4o)
Rating:66Neutral
Price Target:
$9.50
▲(17.72% Upside)
Asure's stock score is driven by strong revenue growth and improved cash flow, as well as positive earnings call sentiment. However, challenges in profitability and valuation concerns due to negative net income and a lack of dividend yield weigh on the score. Technical analysis suggests short-term bullish momentum, but longer-term resistance remains.
Positive Factors
Revenue Growth
The significant year-over-year revenue growth indicates strong market demand and effective sales strategies, supporting long-term business expansion.
Successful Acquisition Integration
Effective integration of acquisitions like Lathem Time enhances product offerings and cross-selling opportunities, strengthening competitive position.
New Client Interface Launch
Innovative product launches like Asure Central can improve customer engagement and drive additional revenue streams, supporting long-term growth.
Negative Factors
Decline in Bookings
A significant drop in bookings suggests potential challenges in securing new business, which could impact future revenue growth and market share.
Net Loss Increase
Rising net losses indicate ongoing profitability challenges, which could strain financial resources and limit investment in growth initiatives.
Gross Margin Decrease
Declining gross margins may reflect increased costs or pricing pressures, potentially affecting the company's ability to maintain profitability.

Asure (ASUR) vs. SPDR S&P 500 ETF (SPY)

Asure Business Overview & Revenue Model

Company DescriptionAsure Software, Inc. provides cloud-based human capital management solutions the United States. It helps various small and mid-sized businesses to build productive teams to help them stay compliant and allocate resources to grow their business. The company's solutions include Asure Payroll & Tax, an integrated cloud-based solution automates regulations associated with payroll and taxes, including wages, benefits, overtime, garnishments, tips, direct deposits, and fair labor standard act, as well as federal, state, and local payroll taxes; Asure (human resource) HR, a cloud-based functionality that handles HR complexities, such as employee self-service that enable employees to access information, pay history, and company documents; and Asure Time & Attendance that provides cost savings and return on investment gains come in the form of strategic use of labor dollars and the elimination of time theft. It also provides HR services that offers services comprising on-demand HR resource library, phone and email support for any HR issues, and compliance and policy updates; support for strategic HR decision making; and HR outsourcing solution, as well as data integration with related third-party systems, such as 401(k), benefits, and insurance provider systems. Asure Software, Inc. was incorporated in 1985 and is headquartered in Austin, Texas.
How the Company Makes MoneyAsure generates revenue primarily through subscription-based models for its software services. This includes recurring fees from clients who utilize its HCM and workforce management platforms, providing a stable income stream. Additionally, the company earns revenue from professional services such as implementation, training, and customer support. Partnerships with other technology firms and integrations with various payroll and HR systems further enhance its offerings, potentially leading to increased customer acquisition and retention. The company also benefits from upselling opportunities as clients expand their service usage over time.

Asure Earnings Call Summary

Earnings Call Date:Oct 30, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 18, 2026
Earnings Call Sentiment Neutral
The earnings call reflects strong revenue growth and successful integration of acquisitions, indicating positive momentum for the company. However, challenges such as a decline in bookings and increased net losses were also highlighted. The company remains optimistic about future growth and profitability.
Q3-2025 Updates
Positive Updates
Strong Revenue Growth
Third quarter revenues were $36.3 million, a 24% increase compared to the prior year third quarter. Recurring revenues grew 11% to $31.8 million.
Successful Acquisition Integration
The acquisition of Lathem Time is performing well, contributing significantly to revenue growth and providing new cross-selling opportunities.
New Client Interface Launch
The launch of Asure Central offers a new client experience, expected to accelerate cross-selling and improve workflow.
Increased Adjusted EBITDA
Adjusted EBITDA for Q3 increased by 49% to $8.1 million, with an adjusted EBITDA margin of 22%, up by 300 basis points from the previous year.
Positive Future Outlook
Fourth quarter 2025 revenue is expected between $38 million to $40 million, and full-year 2025 revenue between $139 million to $141 million, with continued growth into 2026.
Negative Updates
Decline in Bookings
Third-quarter bookings declined by 41% compared to the previous year due to the absence of large enterprise deals booked in Q3 2024.
Net Loss Increase
Net loss for the third quarter was $5.4 million, which is an increase from a net loss of $3.9 million during the previous year.
Gross Margin Decrease
Overall gross margins were down to 64% from 67% in the previous year, and non-GAAP gross margins decreased to 70% from 73%.
Company Guidance
During Asure's Third Quarter 2025 Earnings Call, significant guidance metrics were provided. The company reported strong third-quarter revenue of $36.3 million, marking a 24% increase year-over-year, with recurring revenues growing by 11% to $31.8 million. Professional services and hardware revenue surged to $4.4 million, driven by the acquisition of Lathem Time. Organic growth improved sequentially to 4%, with a 7% increase when excluding HRC ERTC-related churn. Asure anticipates fourth-quarter revenue between $38 million and $40 million, with adjusted EBITDA ranging from $10 million to $12 million. For the full year 2025, revenue is expected to be between $139 million and $141 million, with adjusted EBITDA margins of 22% to 23%. Looking ahead to 2026, Asure forecasts revenue between $158 million and $162 million, with adjusted EBITDA margins of 23% to 25%, positioning the company for potential GAAP profitability and continued growth.

Asure Financial Statement Overview

Summary
Asure shows strong revenue growth and improved cash flow, but faces challenges with profitability. The balance sheet is stable with a reasonable debt level, yet the company needs to enhance its return on equity and net profit margins for sustainable growth.
Income Statement
65
Positive
Asure has shown a positive revenue growth trend, with a 5.56% increase in the TTM period. However, profitability remains a challenge, as indicated by negative net profit and EBIT margins. The gross profit margin is relatively strong at 67.10%, suggesting effective cost management. Despite revenue growth, the company needs to address its negative net income to improve overall financial health.
Balance Sheet
70
Positive
The balance sheet reflects a stable financial position with a manageable debt-to-equity ratio of 0.40 in the TTM period. However, the negative return on equity indicates that the company is not generating sufficient returns on its equity base. The equity ratio is healthy, suggesting a solid capital structure, but improving profitability is crucial for enhancing shareholder value.
Cash Flow
75
Positive
Asure's cash flow performance has improved significantly, with a remarkable 1240.51% growth in free cash flow in the TTM period. The operating cash flow to net income ratio is strong at 0.70, indicating efficient cash generation relative to net income. The company has effectively turned around its cash flow position, but sustaining this momentum is key to long-term success.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue132.02M119.79M119.08M95.83M76.06M65.51M
Gross Profit88.59M82.11M85.54M62.51M46.56M38.09M
EBITDA524.00K-10.74M15.81M10.49M23.85M1.42M
Net Income-17.09M-11.77M-9.21M-14.47M3.19M-16.31M
Balance Sheet
Total Assets447.08M436.64M443.87M419.91M433.25M515.42M
Cash, Cash Equivalents and Short-Term Investments21.52M21.43M30.32M17.01M13.43M28.58M
Total Debt77.17M17.73M10.44M43.22M41.32M31.73M
Total Liabilities75.73M239.32M252.21M274.84M275.00M369.77M
Stockholders Equity193.09M197.31M191.66M145.07M158.24M145.65M
Cash Flow
Free Cash Flow16.68M-14.75M2.64M4.84M-28.42M-5.34M
Operating Cash Flow20.71M9.39M18.90M13.67M1.38M-1.71M
Investing Cash Flow-79.22M-19.26M-29.52M-36.00M-36.97M-201.13M
Financing Cash Flow11.25M-22.04M24.20M-12.38M-90.65M202.59M

Asure Technical Analysis

Technical Analysis Sentiment
Negative
Last Price8.07
Price Trends
50DMA
8.22
Negative
100DMA
8.82
Negative
200DMA
9.50
Negative
Market Momentum
MACD
-0.02
Positive
RSI
44.39
Neutral
STOCH
18.54
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ASUR, the sentiment is Negative. The current price of 8.07 is below the 20-day moving average (MA) of 8.37, below the 50-day MA of 8.22, and below the 200-day MA of 9.50, indicating a bearish trend. The MACD of -0.02 indicates Positive momentum. The RSI at 44.39 is Neutral, neither overbought nor oversold. The STOCH value of 18.54 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for ASUR.

Asure Risk Analysis

Asure disclosed 47 risk factors in its most recent earnings report. Asure reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Asure Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
$228.77M-8.71%14.54%-33.11%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
53
Neutral
$355.27M-28.14%14.78%21.87%
52
Neutral
$369.83M-41.00%6.33%-66.34%
49
Neutral
$209.85M-4.4725.55%61.22%
48
Neutral
$173.74M-105.81%-10.85%-15.09%
48
Neutral
$273.12M-4.88%0.25%92.10%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ASUR
Asure
8.07
-1.32
-14.06%
EGHT
8X8
1.92
-1.06
-35.57%
NRDY
Nerdy
0.86
0.04
4.88%
FRGE
Forge Global Holdings
43.99
28.84
190.36%
WALD
Waldencast
1.82
-1.72
-48.59%
LAW
CS Disco
6.59
0.66
11.13%

Asure Corporate Events

Asure Software’s Financial Stability at Risk Amid Debt Challenges and Uncertain Cash Flow
Nov 1, 2025

Asure Software Inc. faces significant business risk due to its reliance on future performance to manage its existing indebtedness, including obligations under its Credit, Security and Guaranty Agreement with MidCap Financial Trust. The company’s ability to generate sufficient cash flow to service its debt and support growth strategies is uncertain and may necessitate asset sales, debt restructuring, or raising equity capital under potentially unfavorable terms. Failure to refinance or meet debt obligations could lead to default, allowing creditors to demand immediate repayment, thereby straining Asure’s financial stability. This situation underscores the vulnerability of Asure Software to economic, financial, and competitive factors beyond its control.

Asure Software Inc. Reports Strong Q3 Growth Amid Challenges
Nov 1, 2025

Asure Software Inc. recently held its earnings call, reflecting a generally positive sentiment with strong revenue growth and successful acquisition integration. Despite these achievements, the company acknowledged challenges such as a decline in bookings and increased net losses. Nevertheless, Asure remains optimistic about its future growth and profitability.

Asure Software Reports Strong Q3 2025 Revenue Growth
Oct 31, 2025

Asure Software Inc. is a provider of cloud-based Human Capital Management (HCM) software solutions, focusing on streamlining HR processes for organizations of all sizes with a suite of services including payroll, time and attendance, and talent management.

Asure Software Inc. Faces Financial Uncertainty Amid Debt Challenges
Aug 2, 2025

Asure Software Inc. faces significant financial risk due to its reliance on future performance to meet scheduled debt payments and refinance existing obligations. The company’s ability to generate sufficient cash flow is uncertain, potentially necessitating asset sales, debt restructuring, or seeking additional equity capital, which may come with unfavorable terms. The capital markets and Asure’s financial condition will play crucial roles in refinancing efforts, and failure to engage in these activities could lead to default. Such a default could trigger creditors to demand immediate repayment, severely impacting the company’s financial stability.

Asure Software Inc. Earnings Call: Growth Amid Challenges
Aug 2, 2025

Asure Software Inc.’s recent earnings call painted a picture of both optimism and caution. The company reported several positive developments, including revenue growth, strategic acquisitions, and increased guidance, which were tempered by challenges such as declining bookings and a rise in net loss. The sentiment conveyed was one of cautious optimism, with a strong backlog and improved attach rates suggesting a favorable outlook, despite short-term setbacks in bookings and profitability.

Asure Software Reports Q2 2025 Financial Results
Aug 1, 2025

Asure Software Inc., a provider of cloud-based Human Capital Management (HCM) software solutions, offers a suite of services including HR, payroll, and talent management, with a focus on enhancing efficiency through AI technology.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 01, 2025