Financial PerformanceThe fundamentals of the business are stable, and there is potential for upside to 2025, leading to an upgrade in rating to Buy and a price target of $13.
Growth StrategyAsure’s bookings grew 141% year-over-year in Q3/24 and its sales backlog grew 250% year-over-year, which should help drive strong organic growth.
Market PositioningShares are expected to recover as investors gain more comfort on backlog conversion and recognize ASUR's attractive risk-reward with improving momentum and active product development.