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Williams-Sonoma (WSM)
NYSE:WSM

Williams-Sonoma (WSM) AI Stock Analysis

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WSM

Williams-Sonoma

(NYSE:WSM)

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Neutral 67 (OpenAI - 5.2)
Rating:67Neutral
Price Target:
$200.00
▲(9.93% Upside)
Action:DowngradedDate:03/19/26
The score is driven primarily by solid financial quality (strong margins and exceptionally high ROE) and a constructive earnings outlook with continued capital returns. These positives are tempered by clearly weak technical momentum (price below key moving averages with negative MACD) and softer recent trends in growth and free-cash-flow conversion.
Positive Factors
High profitability and ROE
Sustained high gross and net margins and an exceptionally high ROE underpin durable earnings quality. These metrics signal pricing power, efficient inventory/assortment economics and strong returns on invested capital, enabling reinvestment, buybacks or dividend support through retail cycles.
Negative Factors
Stalled top-line growth
Revenue has flattened to mildly negative TTM growth, constraining operating leverage and the payback on investments in stores and digital. Without a sustained lift in core demand or material share gains, scale benefits may be harder to capture and margin expansion limited.
Read all positive and negative factors
Positive Factors
Negative Factors
High profitability and ROE
Sustained high gross and net margins and an exceptionally high ROE underpin durable earnings quality. These metrics signal pricing power, efficient inventory/assortment economics and strong returns on invested capital, enabling reinvestment, buybacks or dividend support through retail cycles.
Read all positive factors

Williams-Sonoma (WSM) vs. SPDR S&P 500 ETF (SPY)

Williams-Sonoma Business Overview & Revenue Model

Company Description
Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home. It offers cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a libra...
How the Company Makes Money
WSM primarily makes money by selling merchandise under its brand portfolio through an omnichannel model (e-commerce and brick-and-mortar stores). The core revenue stream is retail product sales across categories such as kitchenware/cookware, furni...

Williams-Sonoma Earnings Call Summary

Earnings Call Date:Mar 18, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:May 27, 2026
Earnings Call Sentiment Positive
The call presented a net-positive picture: management delivered record EPS, strong cash generation, broad-based comp gains across brands, robust B2B and emerging-brand momentum, and a confident fiscal 2026 plan including store investments and continued capital returns. Counterbalancing this are meaningful margin headwinds from tariffs, a YoY gross- and operating-margin decline, inventory exposed to embedded tariff costs, and a notable Q4 weakness at Pottery Barn. On balance the financial strength, cash returns, brand and channel momentum, and explicit guidance that anticipates growth outweigh the near-term margin and tariff challenges.
Positive Updates
Record EPS and Strong Profitability
Full-year diluted EPS reached a record $8.84, up 1% year-over-year; Q4 diluted EPS was $3.04. Full-year operating margin finished at 18.1% and Q4 operating margin was 20.3%, demonstrating continued profitable execution.
Negative Updates
Tariff-Driven Margin Pressure
Merchandise margins were adversely impacted by tariffs: Q4 saw a 170 basis point decline in merchandise margins and full-year merchandise margin reduction (tariff-related). Management expects tariff impact to be front-half weighted in fiscal 2026 and guidance assumes current tariffs remain in place.
Read all updates
Q4-2025 Updates
Negative
Record EPS and Strong Profitability
Full-year diluted EPS reached a record $8.84, up 1% year-over-year; Q4 diluted EPS was $3.04. Full-year operating margin finished at 18.1% and Q4 operating margin was 20.3%, demonstrating continued profitable execution.
Read all positive updates
Company Guidance
The company guided fiscal 2026 to comp brand revenue growth of 2%–6% (midpoint 4%) and total net revenue growth of 2.7%–6.7%, with operating margin expected to be 17.5%–18.1% (midpoint 17.8%); the outlook assumes no meaningful housing recovery, does not include OB3 tax benefits, and embeds tariff assumptions (Section 232, current Section 301, and Section 122 at ~15%, with no UFLPA refund) with the tariff hit expected to be front‑half weighted. Capital plans call for roughly $275 million of capex (≈95% to e‑commerce, retail and supply‑chain), a near‑doubling of retail investment, 20 new store openings and ~19 repositions in 2026 (embedded ≈70 basis points of non‑comp growth from real estate), with store count roughly flat in 2026 and then targeted growth of ~1%–3% annually thereafter. Shareholder return priorities include a 15% dividend increase to $0.76 per quarter and $1.3 billion remaining on the repurchase authorization, and management reiterated a long‑term outlook of mid‑ to high‑single‑digit revenue growth and operating margins in the mid‑ to high‑teens.

Williams-Sonoma Financial Statement Overview

Summary
Fundamentals remain solid on profitability (TTM gross margin ~46% and net margin ~13.9%) and very strong returns (TTM ROE ~51%), but growth has stalled (TTM revenue growth -1.33%) and operating leverage has cooled (TTM EBIT margin ~12.3% vs ~18.5% in 2025). Cash generation is still positive, yet free-cash-flow momentum and conversion have weakened (TTM FCF down ~33%; FCF ~62% of net income).
Income Statement
80
Positive
Balance Sheet
74
Positive
Cash Flow
66
Positive
BreakdownJan 2026Jan 2025Jan 2024Jan 2023Jan 2022
Income Statement
Total Revenue7.81B7.71B7.75B8.67B8.25B
Gross Profit3.60B3.58B3.30B3.68B3.63B
EBITDA1.65B1.66B1.48B1.71B1.65B
Net Income1.09B1.13B949.76M1.13B1.13B
Balance Sheet
Total Assets5.41B5.30B5.27B4.66B4.63B
Cash, Cash Equivalents and Short-Term Investments1.02B1.21B1.26B367.34M850.34M
Total Debt1.46B1.35B1.39B1.44B1.28B
Total Liabilities3.33B3.16B3.15B2.96B2.96B
Stockholders Equity2.08B2.14B2.13B1.70B1.66B
Cash Flow
Free Cash Flow1.06B1.14B1.49B698.71M1.14B
Operating Cash Flow1.31B1.36B1.68B1.05B1.37B
Investing Cash Flow-260.58M-221.21M-188.26M-353.95M-226.25M
Financing Cash Flow-1.25B-1.18B-598.31M-1.18B-1.49B

Williams-Sonoma Technical Analysis

Technical Analysis Sentiment
Negative
Last Price181.93
Price Trends
50DMA
201.82
Negative
100DMA
194.09
Negative
200DMA
189.50
Negative
Market Momentum
MACD
-6.22
Positive
RSI
38.80
Neutral
STOCH
35.27
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WSM, the sentiment is Negative. The current price of 181.93 is below the 20-day moving average (MA) of 188.63, below the 50-day MA of 201.82, and below the 200-day MA of 189.50, indicating a bearish trend. The MACD of -6.22 indicates Positive momentum. The RSI at 38.80 is Neutral, neither overbought nor oversold. The STOCH value of 35.27 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WSM.

Williams-Sonoma Risk Analysis

Williams-Sonoma disclosed 41 risk factors in its most recent earnings report. Williams-Sonoma reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Williams-Sonoma Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
$21.72B23.8851.45%1.37%5.10%7.59%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
56
Neutral
$3.66B7.11-44.22%4.16%-1.04%-20.88%
55
Neutral
$4.64B33.41-15.36%1.98%-20.98%
54
Neutral
$10.43B-41.8111.30%3.35%42.99%
51
Neutral
$12.63B12.8538.54%5.46%-0.95%-48.28%
45
Neutral
$2.57B22.31-140.97%9.74%55.13%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
WSM
Williams-Sonoma
181.93
20.02
12.36%
BBY
Best Buy Co
60.40
-10.47
-14.78%
BBWI
Bath & Body Works
18.19
-12.60
-40.92%
RH
RH
136.94
-106.48
-43.74%
W
Wayfair
79.75
44.14
123.95%
ETSY
Etsy
48.23
1.31
2.79%

Williams-Sonoma Corporate Events

Stock BuybackDividendsFinancial Disclosures
Williams-Sonoma Boosts Dividend After Strong Fiscal 2025
Positive
Mar 18, 2026
Williams-Sonoma reported strong results for the fourth quarter and fiscal year 2025, ended February 1, 2026, with Q4 comparable brand revenue up 3.2%, an operating margin of 20.3% and diluted EPS of $3.04, despite a tougher comparison due to a 53r...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 19, 2026