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Williams-Sonoma (WSM)
NYSE:WSM
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Williams-Sonoma (WSM) AI Stock Analysis

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WSM

Williams-Sonoma

(NYSE:WSM)

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Outperform 71 (OpenAI - 5.2)
Rating:71Outperform
Price Target:
$212.00
▲(6.70% Upside)
Action:Reiterated
Date:05/22/26
The score is driven primarily by strong financial performance (high margins, strong cash generation, manageable leverage) and a generally positive earnings update with continued market share gains and significant capital returns. This is tempered by mixed technical momentum (negative MACD and below longer-term averages) and a valuation that is not especially cheap (P/E ~22.5 with a modest ~1.43% yield), alongside near-term tariff and margin-cadence risks highlighted in guidance.
Positive Factors
High Profitability
Williams‑Sonoma's margins are well above typical specialty retail peers, reflecting strong product mix, pricing power and cost discipline. Durable margin structure supports earnings resilience, funds reinvestment and shareholder returns even if top‑line growth is modest.
Negative Factors
Limited Top‑Line Growth
Persistent flat revenues constrain long‑term EPS upside and make profits reliant on margin expansion and buybacks. If market share gains or category strength slow, sustaining earnings growth will require either renewed organic top‑line traction or continued aggressive capital returns.
Read all positive and negative factors
Positive Factors
Negative Factors
High Profitability
Williams‑Sonoma's margins are well above typical specialty retail peers, reflecting strong product mix, pricing power and cost discipline. Durable margin structure supports earnings resilience, funds reinvestment and shareholder returns even if top‑line growth is modest.
Read all positive factors

Williams-Sonoma Key Performance Indicators (KPIs)

Any
Any
Net Revenue by Segment
Net Revenue by Segment
Chart Insights
Data provided by:The Fly

Williams-Sonoma (WSM) vs. SPDR S&P 500 ETF (SPY)

Williams-Sonoma Business Overview & Revenue Model

Company Description
Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home. It offers cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a libra...
How the Company Makes Money
WSM primarily makes money by selling merchandise under its brand portfolio through an omnichannel model (e-commerce and brick-and-mortar stores). The core revenue stream is retail product sales across categories such as kitchenware/cookware, furni...

Williams-Sonoma Earnings Call Summary

Earnings Call Date:May 21, 2026
(Q1-2026)
|
% Change Since: |
Next Earnings Date:Aug 26, 2026
Earnings Call Sentiment Positive
The call emphasized broad-based, profitable top-line momentum with every brand posting positive comps, strong B2B growth, significant supply chain offsets, and meaningful shareholder returns. Headwinds from tariffs, higher fuel costs and an inventory build with embedded tariff costs pressured merchandise margins and produced a cautious posture on guidance (no raise). Overall the company presented strong execution and confidence while acknowledging near-term macro and tariff risks.
Positive Updates
Company-wide Comparable Sales Growth
Q1 comparable sales (comp) grew 4.8%, with both 1-year and 2-year comps accelerating; net revenues were $1.81 billion and every brand delivered a positive comp in the quarter.
Negative Updates
Merchandise Margin Pressure from Tariffs and Fuel
Merchandise margins declined ~100 basis points year-over-year and total gross margin was 44%, down approximately 30 basis points versus last year due to higher tariffs and ocean/domestic fuel costs.
Read all updates
Q1-2026 Updates
Negative
Company-wide Comparable Sales Growth
Q1 comparable sales (comp) grew 4.8%, with both 1-year and 2-year comps accelerating; net revenues were $1.81 billion and every brand delivered a positive comp in the quarter.
Read all positive updates
Company Guidance
The company reiterated fiscal 2026 guidance: comparable (brand) revenue growth of 2%–6% (midpoint 4%) and total net revenue growth of 2.7%–6.7%, with operating margin guided to 17.5%–18.1% (midpoint 17.8%); the outlook assumes no meaningful housing recovery, tariffs in place (front‑half weighted, no tariff refunds assumed), and higher oil prices at current levels embedded. Additional modeling inputs include full‑year interest income of ~$25 million, an effective tax rate of ~25.5%, and capital expenditures of ~$275 million (≈95% focused on e‑commerce, retail and supply chain); guidance also embeds ~70 basis points of non‑comp revenue from retail investments, a year‑end store count essentially flat to last year (then 1%–3% annual growth from FY27), and a long‑term outlook of mid‑to‑high single‑digit revenue growth with operating margins in the mid‑to‑high teens. The company reiterated its capital return priorities (quarterly dividend $0.76/share, +15% YoY; ~$1.1 billion remaining repurchase authorization) after returning $373 million in Q1 ($288M buybacks, ~1.4% of shares; $85M dividends).

Williams-Sonoma Financial Statement Overview

Summary
Strong profitability and returns (TTM gross margin ~46%, operating margin ~18%, net margin ~14%, very high ROE) supported by solid free cash flow (~$1.10B TTM). Offsets include essentially flat multi-year revenue trends and some variability in cash conversion (operating cash flow below net income in the latest periods), with leverage having ticked up.
Income Statement
82
Very Positive
Balance Sheet
71
Positive
Cash Flow
76
Positive
BreakdownTTMJan 2026Jan 2025Jan 2024Jan 2023Jan 2022
Income Statement
Total Revenue7.88B7.81B7.71B7.75B8.67B8.25B
Gross Profit3.63B3.60B3.58B3.30B3.68B3.63B
EBITDA1.49B1.65B1.66B1.48B1.71B1.65B
Net Income1.09B1.09B1.13B949.76M1.13B1.13B
Balance Sheet
Total Assets5.06B5.41B5.30B5.27B4.66B4.63B
Cash, Cash Equivalents and Short-Term Investments651.60M1.02B1.21B1.26B367.34M850.34M
Total Debt1.49B1.46B1.35B1.39B1.44B1.28B
Total Liabilities3.18B3.33B3.16B3.15B2.96B2.96B
Stockholders Equity1.87B2.08B2.14B2.13B1.70B1.66B
Cash Flow
Free Cash Flow1.10B1.06B1.14B1.49B698.71M1.14B
Operating Cash Flow1.35B1.31B1.36B1.68B1.05B1.37B
Investing Cash Flow-260.02M-260.58M-221.21M-188.26M-353.95M-226.25M
Financing Cash Flow-1.49B-1.25B-1.18B-598.31M-1.18B-1.49B

Williams-Sonoma Technical Analysis

Technical Analysis Sentiment
Positive
Last Price198.69
Price Trends
50DMA
185.32
Positive
100DMA
193.98
Positive
200DMA
191.83
Positive
Market Momentum
MACD
4.07
Negative
RSI
66.52
Neutral
STOCH
91.79
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WSM, the sentiment is Positive. The current price of 198.69 is above the 20-day moving average (MA) of 183.51, above the 50-day MA of 185.32, and above the 200-day MA of 191.83, indicating a bullish trend. The MACD of 4.07 indicates Negative momentum. The RSI at 66.52 is Neutral, neither overbought nor oversold. The STOCH value of 91.79 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for WSM.

Williams-Sonoma Risk Analysis

Williams-Sonoma disclosed 41 risk factors in its most recent earnings report. Williams-Sonoma reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Williams-Sonoma Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
$23.97B22.1453.29%1.37%1.30%1.14%
66
Neutral
$6.45B22.95-25.47%1.78%75.71%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
$16.42B14.3538.34%5.46%0.99%31.91%
55
Neutral
$4.04B5.56-52.40%4.16%-1.40%-4.34%
53
Neutral
$2.81B22.36-569.01%8.14%70.29%
52
Neutral
$9.54B-31.0410.98%6.80%18.24%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
WSM
Williams-Sonoma
203.57
47.63
30.55%
BBY
Best Buy Co
77.95
13.32
20.62%
BBWI
Bath & Body Works
20.02
-5.78
-22.40%
RH
RH
148.49
-18.97
-11.33%
W
Wayfair
72.26
30.69
73.83%
ETSY
Etsy
67.92
9.18
15.63%

Williams-Sonoma Corporate Events

Stock BuybackDividendsFinancial Disclosures
Williams-Sonoma Boosts Dividend After Strong Fiscal 2025
Positive
Mar 18, 2026
Williams-Sonoma reported strong results for the fourth quarter and fiscal year 2025, ended February 1, 2026, with Q4 comparable brand revenue up 3.2%, an operating margin of 20.3% and diluted EPS of $3.04, despite a tougher comparison due to a 53r...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 22, 2026