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Williams-Sonoma (WSM)
NYSE:WSM
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Williams-Sonoma (WSM) AI Stock Analysis

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WSM

Williams-Sonoma

(NYSE:WSM)

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Outperform 73 (OpenAI - 4o)
Rating:73Outperform
Price Target:
$202.00
▲(16.27% Upside)
Williams-Sonoma's overall stock score is driven by its strong financial performance and positive earnings call sentiment, which highlight robust profitability and effective management. However, technical analysis indicates bearish momentum, which tempers the overall score. The valuation is fair, providing a balanced view of the company's stock potential.
Positive Factors
Omnichannel Strategy
Williams-Sonoma's omnichannel approach enhances customer reach and flexibility, supporting sustained revenue growth by integrating retail, e-commerce, and catalog sales.
AI Integration
AI integration improves operational efficiency and customer service, driving cost savings and productivity gains, which are crucial for long-term competitiveness.
Financial Flexibility
Enhanced financial flexibility through credit agreement amendments supports growth objectives and provides a buffer against economic uncertainties.
Negative Factors
Tariff Challenges
Rising tariffs increase costs, pressuring margins and potentially impacting pricing strategy, which could affect competitiveness and profitability.
Macroeconomic Uncertainty
Economic uncertainties, including housing market weakness and high interest rates, may dampen consumer spending, affecting sales and growth prospects.
Flat Operating Margin Guidance
Unchanged operating margin guidance amid rising tariffs suggests limited ability to pass costs to consumers, potentially squeezing profitability.

Williams-Sonoma (WSM) vs. SPDR S&P 500 ETF (SPY)

Williams-Sonoma Business Overview & Revenue Model

Company DescriptionWilliams-Sonoma, Inc. (WSM) is a leading specialty retailer of high-quality products for the kitchen and home. Founded in 1956, the company operates several brands, including Williams Sonoma, Pottery Barn, West Elm, and Rejuvenation, catering to diverse customer needs across various lifestyle segments. The company offers a wide range of products, including cookware, furniture, home decor, and outdoor items, focusing on design, quality, and sustainability.
How the Company Makes MoneyWilliams-Sonoma generates revenue primarily through the sale of its products across multiple channels, including retail stores, e-commerce platforms, and catalog sales. The company operates a robust omnichannel strategy, allowing it to reach customers both online and offline. Key revenue streams include direct-to-consumer sales, which account for a significant portion of total revenue, as well as wholesale sales to third-party retailers. Additionally, Williams-Sonoma benefits from strategic partnerships with designers and influencers, enhancing brand visibility and driving sales. The company's loyalty programs and subscription services also contribute to customer retention and repeat purchases, further bolstering its financial performance.

Williams-Sonoma Earnings Call Summary

Earnings Call Date:Nov 19, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 18, 2026
Earnings Call Sentiment Positive
The earnings call reflects a generally positive sentiment with strong sales growth, robust operating margins, and successful AI integration. However, challenges remain with the volatile tariff environment and slightly increased SG&A expenses.
Q3-2025 Updates
Positive Updates
Positive Comparable Sales Growth
Williams-Sonoma, Inc. achieved a positive 4% comp in Q3, with all brands delivering positive comparable sales, driven by strong performance in both furniture and non-furniture categories.
Strong Operating Margin
The company reported an operating margin of 17%, which is a 10 basis point expansion compared to the previous year, despite substantial tariff headwinds.
Earnings Per Share Growth
Earnings per share grew by 5% year over year to $1.96, exceeding expectations.
AI Implementation and Impact
AI-powered chat experiences now resolve over 60% of customer service chats without human assistance, reducing handle times significantly. The launch of Olive, an AI culinary and shopping companion, also enhances customer engagement.
Retail Channel Success
The retail channel experienced an 8.5% comp increase in Q3, benefiting from improved in-store experiences and inventory availability.
Negative Updates
Tariff Impact and Challenges
The company faces challenges with tariffs, including a new tariff on some furniture items and an increase in the incremental tariff rate from 14% to 29%, affecting cost structures.
Higher SG&A Expenses
SG&A expenses were 60 basis points higher year over year, attributed to higher incentive compensation and increased advertising expenses.
Volatility in Tariff Landscape
The tariff environment remains volatile, with uncertainty about future changes and their impact on the company's margins and operations.
Company Guidance
During the Williams-Sonoma, Inc. Third Quarter Fiscal 2025 Earnings Conference Call, the company provided updated guidance reflecting their strong performance and future expectations. They reported a 4% comparable brand revenue growth in Q3, surpassing expectations, with an operating margin of 17% and earnings per share of $1.96, a 5% increase year over year. For fiscal 2025, they reiterated their full-year comparable brand revenue growth projection of 2% to 5% and raised their operating margin guidance to 17.8% to 18.1%. The company highlighted gains in market share and strong performance in the retail channel, with an 8.5% comp in Q3. Additionally, they noted a positive impact from their AI initiatives, which improved customer service and operational efficiencies. Despite facing tariff headwinds, they effectively managed these challenges through a six-point mitigation plan and continued to focus on growth, customer service, and earnings.

Williams-Sonoma Financial Statement Overview

Summary
Williams-Sonoma exhibits strong financial health with robust profitability, efficient cash flow management, and a stable balance sheet. The company has effectively managed its operations and finances, positioning itself well within the specialty retail industry. While leverage is moderate, the high return on equity and consistent cash flow generation underscore its financial strength.
Income Statement
85
Very Positive
Williams-Sonoma demonstrates strong profitability with a consistent gross profit margin around 45% and a net profit margin exceeding 14% in the TTM. The company has shown resilience with a positive revenue growth rate in the latest TTM, recovering from a slight decline in the previous annual period. EBIT and EBITDA margins are robust, indicating effective cost management and operational efficiency.
Balance Sheet
78
Positive
The balance sheet reflects a stable financial position with a debt-to-equity ratio under 0.65, suggesting moderate leverage. Return on equity is impressive at over 53% in the TTM, indicating strong profitability relative to shareholder equity. The equity ratio is healthy, showing a balanced asset structure.
Cash Flow
82
Very Positive
Cash flow analysis reveals strong free cash flow growth in the TTM, with a free cash flow to net income ratio close to 0.80, indicating efficient cash generation relative to earnings. Operating cash flow to net income ratio is also solid, reflecting good cash conversion from operations.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue7.83B7.71B7.75B8.67B8.25B6.78B
Gross Profit3.58B3.58B3.30B3.68B3.63B2.64B
EBITDA1.67B1.66B1.48B1.71B1.65B1.10B
Net Income1.11B1.13B949.76M1.13B1.13B680.71M
Balance Sheet
Total Assets5.23B5.30B5.27B4.66B4.63B4.66B
Cash, Cash Equivalents and Short-Term Investments985.82M1.21B1.26B367.34M850.34M1.20B
Total Debt1.39B1.35B1.39B1.44B1.28B1.53B
Total Liabilities3.08B3.16B3.15B2.96B2.96B3.01B
Stockholders Equity2.15B2.14B2.13B1.70B1.66B1.65B
Cash Flow
Free Cash Flow1.03B1.14B1.49B698.71M1.14B1.11B
Operating Cash Flow1.29B1.36B1.68B1.05B1.37B1.27B
Investing Cash Flow-261.74M-221.21M-188.26M-353.95M-226.25M-168.88M
Financing Cash Flow-1.31B-1.18B-598.31M-1.18B-1.49B-343.02M

Williams-Sonoma Technical Analysis

Technical Analysis Sentiment
Negative
Last Price173.73
Price Trends
50DMA
191.06
Negative
100DMA
190.52
Negative
200DMA
178.09
Negative
Market Momentum
MACD
-4.69
Positive
RSI
35.54
Neutral
STOCH
18.22
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WSM, the sentiment is Negative. The current price of 173.73 is below the 20-day moving average (MA) of 188.49, below the 50-day MA of 191.06, and below the 200-day MA of 178.09, indicating a bearish trend. The MACD of -4.69 indicates Positive momentum. The RSI at 35.54 is Neutral, neither overbought nor oversold. The STOCH value of 18.22 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WSM.

Williams-Sonoma Risk Analysis

Williams-Sonoma disclosed 41 risk factors in its most recent earnings report. Williams-Sonoma reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Williams-Sonoma Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$21.16B19.1056.92%1.47%5.10%7.59%
67
Neutral
$15.89B20.8426.72%5.01%-2.21%-37.30%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
57
Neutral
$3.19B4.785.14%-1.04%-20.88%
57
Neutral
$13.69B3.35%42.99%
55
Neutral
$5.24B37.121.98%-20.98%
47
Neutral
$2.80B27.809.56%205.41%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
WSM
Williams-Sonoma
173.73
2.34
1.37%
BBY
Best Buy Co
75.62
-8.55
-10.16%
BBWI
Bath & Body Works
15.56
-18.56
-54.40%
RH
RH
149.48
-236.16
-61.24%
W
Wayfair
105.20
59.90
132.23%
ETSY
Etsy
52.06
-2.72
-4.97%

Williams-Sonoma Corporate Events

Williams-Sonoma’s Earnings Call: Growth Amid Challenges
Sep 1, 2025

The recent earnings call of Williams-Sonoma painted a picture of robust sales growth and profitability, buoyed by positive comparable sales across all brands, effective cost management, and strategic innovations like AI integration. Despite these achievements, the company faces significant challenges due to increased tariffs and macroeconomic uncertainties, which are impacting their ability to improve operating margins.

Williams-Sonoma Reports Strong Q2 2025 Performance
Aug 28, 2025

Williams-Sonoma, Inc. is a leading digital-first, design-led, and sustainable home retailer, known for its diverse portfolio of brands including Pottery Barn, West Elm, and Williams Sonoma, operating across various international markets.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 19, 2025