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Shopify (TSE:SHOP)
TSX:SHOP
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Shopify (SHOP) AI Stock Analysis

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TSE:SHOP

Shopify

(TSX:SHOP)

Rating:79Outperform
Price Target:
C$221.00
▲(16.25% Upside)
Shopify's strong financial performance and positive earnings call sentiment are the most significant factors driving the score. Technical analysis supports a positive outlook, although high valuation metrics suggest caution. The company's strategic focus on innovation and international expansion positions it well for future growth.
Positive Factors
Earnings
SHOP posted a strong 2Q beat across revenue, GMV, and OI margin.
International Expansion
SHOP's push upmarket and internationally, from both a product and GTM motion, continues to land well-known brands globally and offers the company a sizable growth opportunity.
Product Innovation
Shopify is well-positioned with new product announcements like Shopify Catalog, Universal Cart, and Checkout Kit, preparing for future trends in commerce.
Negative Factors
MRR Growth
MRR growth has slowed due to a shift to longer paid trials, which may impact future revenue growth.
Profitability
Profitability impacted by higher opex.
Valuation Concerns
Shopify's stock is getting more expensive, making near-term valuation considerations less relevant for some investors.

Shopify (SHOP) vs. iShares MSCI Canada ETF (EWC)

Shopify Business Overview & Revenue Model

Company DescriptionShopify Inc., a commerce company, provides a commerce platform and services in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company's platform enables merchants to displays, manages, markets, and sells its products through various sales channels, including web and mobile storefronts, physical retail locations, pop-up shops, social media storefronts, native mobile apps, buy buttons, and marketplaces; and enables to manage products and inventory, process orders and payments, fulfill and ship orders, new buyers and build customer relationships, source products, leverage analytics and reporting, manage cash, payments and transactions, and access financing. It also sells custom themes and apps, and registration of domain names; and merchant solutions, which include accepting payments, shipping and fulfillment, and securing working capital. The company was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011. Shopify Inc. was incorporated in 2004 and is headquartered in Ottawa, Canada.
How the Company Makes MoneyShopify generates revenue through several key streams. The primary source is subscription plans, where merchants pay a monthly fee to access the platform's services, with different tiers offering varying levels of features. Additionally, Shopify earns significant income through transaction fees on sales made via its platform, especially for those on lower-tier plans. The company also generates revenue from its payments solution, Shopify Payments, which takes a percentage of each transaction processed through its system. Other revenue sources include merchant solutions like Shopify Capital, which provides loans to merchants, and additional services such as shipping and fulfillment. Partnerships with various payment processors and e-commerce applications further enhance its offerings and contribute to its earnings.

Shopify Earnings Call Summary

Earnings Call Date:Aug 06, 2025
(Q2-2025)
|
% Change Since: 8.53%|
Next Earnings Date:Oct 30, 2025
Earnings Call Sentiment Positive
The earnings call reflects positive sentiment with strong revenue and GMV growth, successful international expansion, and innovation in AI and payments. While there is some pressure on gross margins, the highlights significantly outweigh the lowlights, indicating robust business performance and future potential.
Q2-2025 Updates
Positive Updates
Strong Revenue and Growth
Shopify delivered Q2 revenue of $2.7 billion, up 31% year-over-year, with a free cash flow margin of 16%.
Significant GMV Growth
GMV was up 31%, driven by strong performance in Europe and the U.S., with international GMV up 42% year-over-year.
B2B and Offline Growth
Offline GMV increased by 29% year-over-year, and B2B GMV grew by 101%, showcasing robust expansion in both sectors.
AI and Product Innovation
Shopify launched several AI-driven products and features including Catalog, Universal Cart, and Checkout Kit, enhancing the shopping experience and merchant capabilities.
Expansion in Payments
Shopify Payments expanded into 16 new countries, nearly doubling its market reach, with a global payments penetration of 64% in Q2.
Shop Pay and Shop App Growth
Shop Pay GMV increased by 65% to $27 billion, and the Shop App saw 140% year-over-year growth in native GMV.
International Expansion Success
Significant growth in Europe, with European GMV up 49% year-over-year, and expansion in Asia Pacific also highlighted.
Enterprise and Large Merchant Success
Shopify signed several large brands, including Starbucks, Canada Goose, and Burton Snowboards, reflecting success in the enterprise market.
Negative Updates
Gross Margin Pressure
Overall Q2 gross margin decreased to 48.6% from 51.1% in the prior year, primarily due to expanded partnerships and lower noncash revenues from certain partnerships.
Subscription Solutions Gross Profit Growth
Gross profit for Subscription Solutions grew 15%, which was less than the 17% revenue growth for Subscription Solutions, impacted by higher hosting costs and the change back to 3-month paid trials.
Company Guidance
During Shopify's Second Quarter 2025 Conference Call, significant metrics were highlighted that underscore the company's strong performance and strategic direction. Shopify reported a 31% year-over-year increase in revenue, reaching $2.7 billion, and a free cash flow margin of 16%. Gross Merchandise Volume (GMV) rose by 31%, with international GMV notably up by 42%, driven largely by Europe. The company also emphasized a 29% year-over-year increase in offline GMV and a remarkable 101% growth in B2B GMV. Shopify Payments' penetration grew to 64%, up from 61% the previous year, while Shop Pay GMV increased by 65% to $27 billion. The company continues to expand geographically, having introduced its payments product to 16 new countries this year, contributing to its strong international performance. The call also highlighted the company's innovation in AI, with new products like Shopify Catalog and Universal Cart, and its strategic moves to support larger merchants and enterprise clients. Overall, Shopify's consistent growth and strategic initiatives illustrate its commitment to expanding its reach and capabilities in the global commerce landscape.

Shopify Financial Statement Overview

Summary
Shopify demonstrates strong revenue growth and profitability improvements, with a solid equity position and robust cash flows. Despite some volatility in net income and asset levels, the overall financial health is positive.
Income Statement
85
Very Positive
Shopify has shown a strong revenue growth trajectory, with a 33% increase from 2023 to 2024, and further growth into 2025. The gross profit margin for TTM (Trailing-Twelve-Months) stands at 49.9%, indicating effective cost management. The net profit margin improved significantly in 2025, highlighting increased profitability. EBIT and EBITDA margins have also shown improvement, indicating operational efficiency. However, the company experienced a net income drop in 2024, suggesting some volatility in profitability.
Balance Sheet
78
Positive
The balance sheet reflects a robust equity position with an equity ratio of 82.5% for TTM (Trailing-Twelve-Months), indicating financial stability. The debt-to-equity ratio is low at 0.10, showing conservative leverage. Return on equity improved significantly in 2025, reflecting enhanced shareholder returns. However, the total assets have decreased slightly, and there has been a minor increase in total debt, which may warrant monitoring.
Cash Flow
80
Positive
Shopify's cash flow from operations has remained strong, supporting a healthy free cash flow position, which grew by 8% in 2024. The operating cash flow to net income ratio is favorable, showing effective cash generation relative to reported earnings. The company has also maintained a positive free cash flow to net income ratio. However, investing cash flows have remained negative, indicating continued capital investments which could impact future liquidity.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue9.38B8.88B7.06B5.60B4.61B2.93B
Gross Profit4.68B4.47B3.52B2.75B2.48B1.54B
EBITDA1.22B1.28B-8.00M-383.00M334.95M160.21M
Net Income1.61B2.02B132.00M-3.46B2.91B319.51M
Balance Sheet
Total Assets13.40B13.92B11.30B10.76B13.34B7.76B
Cash, Cash Equivalents and Short-Term Investments5.51B5.48B5.01B5.05B7.77B6.39B
Total Debt1.14B1.13B1.15B1.40B1.17B912.89M
Total Liabilities2.35B2.37B2.23B2.52B2.21B1.36B
Stockholders Equity11.05B11.56B9.07B8.24B11.13B6.40B
Cash Flow
Free Cash Flow1.73B1.60B905.00M-186.00M453.64M382.96M
Operating Cash Flow1.74B1.62B944.00M-136.00M504.43M424.96M
Investing Cash Flow-2.18B-1.59B-1.24B-719.00M-2.35B-1.93B
Financing Cash Flow117.00M61.00M60.00M18.00M1.65B3.56B

Shopify Technical Analysis

Technical Analysis Sentiment
Positive
Last Price190.10
Price Trends
50DMA
168.65
Positive
100DMA
151.66
Positive
200DMA
153.15
Positive
Market Momentum
MACD
8.90
Positive
RSI
54.99
Neutral
STOCH
11.44
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:SHOP, the sentiment is Positive. The current price of 190.1 is above the 20-day moving average (MA) of 187.31, above the 50-day MA of 168.65, and above the 200-day MA of 153.15, indicating a bullish trend. The MACD of 8.90 indicates Positive momentum. The RSI at 54.99 is Neutral, neither overbought nor oversold. The STOCH value of 11.44 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:SHOP.

Shopify Risk Analysis

Shopify disclosed 50 risk factors in its most recent earnings report. Shopify reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Shopify Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$250.91B77.2022.02%32.77%84.83%
68
Neutral
¥243.52B15.346.64%2.42%9.16%-0.15%
$8.00B19.0410.73%3.28%
70
Outperform
C$5.55B157.945.93%15.81%22.17%
67
Neutral
C$91.84B106.0522.00%0.13%19.29%-1.42%
53
Neutral
C$2.26B-36.64%18.75%-386.84%
$920.37M41.8455.53%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:SHOP
Shopify
190.10
87.20
84.74%
OTEX
Open Text
31.91
0.48
1.53%
TSE:CSU
Constellation Software
4,438.01
135.77
3.16%
TSE:KXS
Kinaxis Inc
194.71
43.51
28.78%
TSE:LSPD
Lightspeed POS Inc
16.29
-1.57
-8.79%
DCBO
Docebo
30.67
-13.53
-30.61%

Shopify Corporate Events

Business Operations and StrategyFinancial Disclosures
Shopify Reports Robust Q2 2025 Financial Results
Positive
Aug 6, 2025

Shopify Inc. announced a strong financial performance for the second quarter of 2025, with a 31% increase in revenue and a 16% free cash flow margin. This marks the eighth consecutive quarter of double-digit free cash flow margins. The company saw significant growth in North America, Europe, and Asia Pacific, with Europe experiencing a 42% growth in Gross Merchandise Volume (GMV) on a constant currency basis. Shopify’s success is attributed to its continuous innovation and strategic investments, which have attracted merchants ranging from small startups to large global brands.

The most recent analyst rating on (TSE:SHOP) stock is a Buy with a C$85.00 price target. To see the full list of analyst forecasts on Shopify stock, see the TSE:SHOP Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 20, 2025