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TSX:SHOP
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Shopify (SHOP) AI Stock Analysis

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TSE:SHOP

Shopify

(TSX:SHOP)

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Outperform 74 (OpenAI - 4o)
Rating:74Outperform
Price Target:
C$251.00
▲(14.42% Upside)
Shopify's overall stock score is driven by its strong financial performance and positive earnings call, highlighting robust growth and strategic advancements. However, the high P/E ratio and technical indicators suggest caution, as the stock may be overvalued and facing potential bearish trends.
Positive Factors
Revenue Growth
Shopify's consistent revenue growth across quarters highlights its strong market position and ability to expand merchant solutions, ensuring long-term business sustainability.
AI Integration
The integration of AI enhances Shopify's platform capabilities, driving merchant growth and operational efficiency, which is crucial for maintaining a competitive edge in e-commerce.
International Expansion
Strong international growth, particularly in Europe, diversifies Shopify's revenue streams and reduces reliance on any single market, supporting long-term stability.
Negative Factors
Gross Margin Decline
Declining gross margins indicate increasing cost pressures, which could impact profitability if not managed effectively, posing a risk to long-term financial health.
Increased Transaction and Loan Losses
Rising transaction and loan losses could strain financial resources and affect cash flow, potentially limiting Shopify's ability to invest in growth initiatives.
Sales Misrepresentation Issue
While the issue was addressed, misrepresentation in sales practices can undermine trust and require structural changes to prevent future occurrences, impacting long-term sales strategy.

Shopify (SHOP) vs. iShares MSCI Canada ETF (EWC)

Shopify Business Overview & Revenue Model

Company DescriptionShopify Inc. is a leading e-commerce platform that enables businesses of all sizes to create, manage, and grow their online stores. Founded in 2006, Shopify offers a comprehensive suite of tools and services, including website design, payment processing, inventory management, and marketing solutions. The company operates in the technology sector, primarily focusing on the e-commerce and retail industries, and serves millions of merchants globally, providing them with the infrastructure to sell products online, in physical stores, and across various sales channels.
How the Company Makes MoneyShopify generates revenue primarily through subscription fees and transaction fees. Merchants pay a monthly subscription fee to use the platform, which varies based on the features and services they select. In addition to subscription revenue, Shopify earns transaction fees on sales made through its payment processing service, Shopify Payments. The company also offers additional services, such as Shopify Plus for enterprise-level businesses, which commands higher subscription fees due to its advanced features. Other revenue streams include merchant solutions like point-of-sale systems, shipping services, and third-party app integrations. Strategic partnerships with payment processors, shipping companies, and other service providers further enhance its offerings and contribute to its earnings.

Shopify Earnings Call Summary

Earnings Call Date:Nov 04, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 18, 2026
Earnings Call Sentiment Positive
Shopify's earnings call highlighted strong growth in GMV, revenue, international expansion, and enterprise adoption, driven by AI integration and robust Shopify Payments growth. Despite declines in gross margin and increased transaction losses, the positive metrics and strategic advancements outweighed the challenges.
Q3-2025 Updates
Positive Updates
Strong GMV and Revenue Growth
Q3 delivered 32% GMV growth, 32% revenue growth, and an 18% free cash flow margin. Consistent revenue growth was seen with 27% in Q1, 31% in Q2, and 32% in Q3.
AI Integration and Adoption
AI-driven traffic to Shopify stores increased 7x, and orders attributed to AI searches rose 11x since January. Over 750,000 shops used the AI assistant Sidekick for the first time in Q3.
International Expansion
International GMV grew 41% in Q3. Europe accounted for 21% of overall revenue in Q3, up from less than 18% two years ago.
Enterprise Adoption
Estee Lauder, Mattel, Aldo, Michael Kors, and other major brands chose Shopify to power their businesses. B2B GMV nearly doubled, up 98% year-over-year.
Shopify Payments Growth
Shopify Payments reached 65% penetration of GMV in Q3, with Shop Pay growing 67% year-over-year to $29 billion.
Negative Updates
Gross Margin Decline
Q3 gross margin was 48.9%, compared to 51.7% in the prior year. This was due to a mix shift from Subscription Solutions to Merchant Solutions and increased payments penetration.
Increased Transaction and Loan Losses
Transaction and loan losses represented 5% of revenue, due to higher losses in the Payments business and increased capital losses.
Company Guidance
During Shopify's third-quarter 2025 conference call, the company reported strong financial metrics, showcasing a 32% growth in both Gross Merchandise Volume (GMV) and revenue, and an 18% free cash flow margin. The company's GMV reached $92 billion, marking a 32% increase. Subscription Solutions revenue grew by 15%, driven by higher-priced plan subscriptions. Merchant Solutions revenue increased by 38%, with Shopify Payments reaching a 65% penetration of GMV. Free cash flow was $507 million, representing 18% of revenue. Additionally, Shopify's international GMV grew by 41%, with Europe accounting for 21% of overall revenue in Q3. The company continues to expand its capabilities in AI, with its AI assistant Sidekick being used by over 750,000 shops in Q3, highlighting Shopify’s ongoing commitment to leveraging AI for enhancing merchant operations and growth.

Shopify Financial Statement Overview

Summary
Shopify exhibits strong financial health with robust revenue growth, profitability, and efficient cash flow management. The balance sheet is solid with low leverage and high equity, providing a stable foundation for future growth.
Income Statement
85
Very Positive
Shopify's income statement reflects strong revenue growth and profitability. The TTM revenue growth rate of 6.77% indicates a healthy upward trajectory, supported by a robust net profit margin of 23.46%. The company has maintained a solid gross profit margin of approximately 49.28%, showcasing efficient cost management. EBIT and EBITDA margins have improved significantly, indicating enhanced operational efficiency.
Balance Sheet
78
Positive
The balance sheet is stable with a low debt-to-equity ratio of 0.09, suggesting conservative leverage. Return on equity is strong at 21.03%, reflecting effective use of shareholder funds. The equity ratio stands at 83.27%, indicating a solid capital structure. Overall, the balance sheet demonstrates financial stability and prudent financial management.
Cash Flow
82
Very Positive
Shopify's cash flow statement is strong, with a free cash flow growth rate of 5.20% TTM, indicating healthy cash generation. The operating cash flow to net income ratio of 0.88 and free cash flow to net income ratio of 0.99 reflect efficient cash conversion. The company has shown consistent improvement in cash flow metrics, supporting its growth and operational needs.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue10.01B8.88B7.06B5.60B4.61B2.93B
Gross Profit4.94B4.47B3.52B2.75B2.48B1.54B
EBITDA1.58B1.28B-8.00M-383.00M3.21B160.21M
Net Income2.35B2.02B132.00M-3.46B2.91B319.51M
Balance Sheet
Total Assets14.56B13.92B11.30B10.76B13.34B7.76B
Cash, Cash Equivalents and Short-Term Investments5.82B5.48B5.01B5.05B7.77B6.39B
Total Debt1.14B1.13B1.15B1.40B1.17B912.89M
Total Liabilities2.44B2.37B2.23B2.52B2.21B1.36B
Stockholders Equity12.12B11.56B9.07B8.24B11.13B6.40B
Cash Flow
Free Cash Flow1.82B1.60B905.00M-186.00M453.64M382.96M
Operating Cash Flow1.83B1.62B944.00M-136.00M504.43M424.96M
Investing Cash Flow-2.01B-1.59B-1.24B-719.00M-2.35B-1.93B
Financing Cash Flow158.00M61.00M60.00M18.00M1.65B3.56B

Shopify Technical Analysis

Technical Analysis Sentiment
Positive
Last Price219.36
Price Trends
50DMA
220.55
Negative
100DMA
204.94
Positive
200DMA
174.19
Positive
Market Momentum
MACD
-1.18
Negative
RSI
50.98
Neutral
STOCH
69.64
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:SHOP, the sentiment is Positive. The current price of 219.36 is above the 20-day moving average (MA) of 214.62, below the 50-day MA of 220.55, and above the 200-day MA of 174.19, indicating a neutral trend. The MACD of -1.18 indicates Negative momentum. The RSI at 50.98 is Neutral, neither overbought nor oversold. The STOCH value of 69.64 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:SHOP.

Shopify Risk Analysis

Shopify disclosed 50 risk factors in its most recent earnings report. Shopify reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Shopify Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$285.57B116.9215.74%33.71%28.57%
63
Neutral
$5.30B41.2513.22%48.20%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
60
Neutral
$17.34B22.11369.45%8.79%-55.15%
55
Neutral
$5.41B38.321.98%-20.98%
52
Neutral
C$2.15B-2.48-37.01%17.23%-435.45%
48
Neutral
$371.37M-37.23%2.97%53.53%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:SHOP
Shopify
223.13
63.50
39.78%
WIX
Wix
102.76
-126.59
-55.20%
GDDY
GoDaddy
130.08
-78.07
-37.51%
ETSY
Etsy
53.83
-5.23
-8.86%
TSE:LSPD
Lightspeed POS Inc
15.83
-8.44
-34.78%
CMRC
Commerce.com
4.60
-3.05
-39.87%

Shopify Corporate Events

Shopify Reports Strong Q3 2025 Growth and Profitability
Nov 5, 2025

Shopify Inc. is a global commerce company that provides essential internet infrastructure for businesses, offering tools to start, scale, market, and run retail operations both online and offline. It serves millions of businesses worldwide, including well-known brands like Estée Lauder and Supreme.

Shopify’s Earnings Call Highlights Robust Growth
Nov 5, 2025

Shopify’s recent earnings call painted a picture of robust growth and strategic advancements. The company reported significant increases in Gross Merchandise Volume (GMV) and revenue, driven by AI integration and a strong performance in Shopify Payments. Despite some challenges, such as declines in gross margin and increased transaction losses, the overall sentiment was positive, with the company focusing on its strategic initiatives to drive future growth.

Business Operations and StrategyFinancial Disclosures
Shopify Reports Strong Q3 Growth and Profitability
Positive
Nov 4, 2025

Shopify Inc. reported a strong financial performance for the third quarter ending September 30, 2025, with a 32% increase in both revenue and gross merchandise volume (GMV), and an 18% free cash flow margin. This marks the ninth consecutive quarter of double-digit free cash flow margins, highlighting the company’s consistent growth and profitability. The results underscore Shopify’s effective execution and its ability to support merchants from small entrepreneurs to global brands, especially during the busy retail season.

The most recent analyst rating on (TSE:SHOP) stock is a Buy with a C$185.00 price target. To see the full list of analyst forecasts on Shopify stock, see the TSE:SHOP Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Shopify Reports Robust Q3 Growth and Profitability
Positive
Nov 4, 2025

Shopify Inc. reported a strong financial performance for the third quarter of 2025, with a 32% increase in revenue and an 18% free cash flow margin, marking the ninth consecutive quarter of double-digit free cash flow margins. The company’s growth is driven by its scalable platform that supports both small entrepreneurs and large global brands, contributing to a 32% rise in Gross Merchandise Volume (GMV). These results highlight Shopify’s consistent growth and profitability, positioning it well for the upcoming retail season and reinforcing its role as a leader in the e-commerce sector.

The most recent analyst rating on (TSE:SHOP) stock is a Buy with a C$185.00 price target. To see the full list of analyst forecasts on Shopify stock, see the TSE:SHOP Stock Forecast page.

Executive/Board Changes
Shopify Appoints Jessica Hertz as New COO
Positive
Oct 9, 2025

On October 9, 2025, Shopify announced the appointment of Jessica Hertz as the new Chief Operating Officer. Ms. Hertz, who has been with Shopify since 2021 as General Counsel, brings a wealth of experience from her previous roles in the White House, Facebook, and Jenner & Block LLP. Her appointment is expected to strengthen Shopify’s operational leadership, although there are no arrangements or family ties influencing her new role.

The most recent analyst rating on (TSE:SHOP) stock is a Buy with a C$200.00 price target. To see the full list of analyst forecasts on Shopify stock, see the TSE:SHOP Stock Forecast page.

Executive/Board Changes
Shopify COO Kasra Nejatian to Depart Soon
Neutral
Sep 10, 2025

Shopify Inc. announced that its Chief Operating Officer and Vice President of Product, Kasra Nejatian, will be leaving the company on September 12, 2025. The executive team, known for their deep experience, will take over Nejatian’s responsibilities to ensure a seamless transition, highlighting the company’s preparedness for leadership changes.

The most recent analyst rating on (TSE:SHOP) stock is a Hold with a C$150.00 price target. To see the full list of analyst forecasts on Shopify stock, see the TSE:SHOP Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 27, 2025