Record Revenue and GMV Growth
Shopify achieved nearly $300 billion in GMV and $9 billion in revenue for 2024, marking a 26% revenue growth and a 24% GMV growth compared to last year.
Strong Q4 Performance
Q4 delivered 31% revenue growth and 22% free cash flow margins, marking the highest quarterly GMV rate since Q4 2021.
Significant Expansion in Market Share
Shopify holds over 12% of the U.S. e-commerce market share and continues to grow rapidly in Europe and Japan.
New Enterprise Clients and Partnerships
Major brands like Reebok, Champion, and Warner Music Group launched on Shopify, with notable partnerships including Roblox and YouTube Shopping.
Shop Pay and Shop App Growth
Shop Pay processed $27 billion in GMV, up 50% year-over-year, and Shop App GMV grew 84%.
International Growth
International regions outperformed North America with a 33% growth rate, particularly strong in Europe.