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goeasy Ltd (TSE:GSY)
TSX:GSY

goeasy (GSY) AI Stock Analysis

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goeasy

(TSX:GSY)

Rating:77Outperform
Price Target:
C$177.00
▲(7.36%Upside)
goeasy Ltd.'s robust financial performance, attractive valuation, and strategic milestones position it well for growth. However, high leverage and liquidity challenges present potential risks, requiring careful management.
Positive Factors
Earnings Potential
Multiple sources of upside to estimates include potential benefits from high-grading the portfolio and further stock improvements.
Historical Investment Returns
Buying the stock at its current multiple has historically proven to be a highly profitable investment, with an average return of +130% over the ensuing 12 months.
Stock Buyback
Goeasy has been actively buying back shares, having repurchased a significant amount of shares under the NCIB, benefiting from excess leverage capacity.
Negative Factors
Economic Exposure
GSY is exposed to indirect repercussions of U.S. trade uncertainty, which could impact unemployment and credit losses in Canada.
Market Environment Challenges
GSY is managing well through a period of higher macro-economic uncertainty underpinned by proactive underwriting tightening and structural portfolio protections.
Trade Policy Uncertainty
It remains challenging to model long-term credit performance due to the fluidity of U.S. trade policies.

goeasy (GSY) vs. iShares MSCI Canada ETF (EWC)

goeasy Business Overview & Revenue Model

Company Descriptiongoeasy Ltd. provides non-prime leasing and lending services to consumers in Canada. The company operates through two segments, Easyfinancial and Easyhome. The Easyfinancial segment provides unsecured and real estate secured installment loans; personal, home equity, and auto loans; point-of-sale and small business financing; and value-added services. The Easyhome segment leases household furniture, appliances, electronics, computers, and unsecured lending products to retail consumers. As of December 31, 2021, it operated 294 easyfinancial locations that include 8 kiosks, as well as 158 easyhome stores that include 34 franchises. The company was formerly known as easyhome Ltd. and changed its name to goeasy Ltd. in September 2015. goeasy Ltd. was incorporated in 1990 and is headquartered in Mississauga, Canada
How the Company Makes Moneygoeasy makes money primarily through interest income and service charges collected on the loans it provides. The easyfinancial division is the main revenue driver, offering unsecured and secured loans with varying interest rates based on the borrower's creditworthiness. These loans generate income through interest payments and additional service fees. The easyhome division contributes to revenue through lease-to-own agreements on household merchandise, where customers make regular payments to eventually own the item. This division also collects fees and interest on these agreements. The company's earnings are further supported by its strategic partnerships with retailers and financial institutions, which help expand its customer base and enhance service offerings.

goeasy Earnings Call Summary

Earnings Call Date:May 07, 2025
(Q1-2025)
|
% Change Since: 4.68%|
Next Earnings Date:Aug 06, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted strong loan growth, increased capital, and improved operating leverage. However, the company faced challenges with declining net income, lower portfolio yield, and increased loan loss provisions due to economic conditions. While there are positive aspects, the financial pressures indicate a balanced outlook.
Q1-2025 Updates
Positive Updates
Strong Loan Growth and Record Applications
goeasy Ltd. saw a record first quarter with 672,000 credit applications, up 10% from the previous year. They generated 43,500 new customers, an increase of 8%, with organic loan growth exceeding forecasts by reaching $119 million.
Expansion in Automotive Financing
The company achieved record first quarter originations of $150 million in automotive financing, up 30% year-over-year, and expanded their dealer network to over 4,000 dealers.
Strong Capital Position
goeasy Ltd. raised over $550 million in additional capital and issued US$400 million senior unsecured notes due in 2030, maintaining a weighted average borrowing cost of 6.8%.
Improved Operating Leverage
Efficiency ratio improved to 26.1%, a reduction of 130 basis points from the previous year, and operating expenses as a percentage of revenue decreased to 8.7%.
Negative Updates
Decline in Adjusted Net Income
Adjusted net income for the quarter was $60 million, down 9% from the same period in 2024, primarily due to a decline in total yield on consumer loans and increased allowance for credit losses.
Lower Portfolio Yield
The overall portfolio yield finished at 31.3%, on the lower end of forecasts, due to growth of secured loan products with lower interest rates and the implementation of a new interest rate cap.
Increased Loan Loss Provision
Loan loss provision rate increased from 7.61% in the prior quarter to 7.86%, reducing earnings by approximately $0.52 per share due to weaker economic performance and unfavorable macroeconomic indicators.
Company Guidance
During the first quarter of 2025, goeasy Ltd. reported robust performance metrics, including a record $672,000 in credit applications, a 10% increase year-over-year, and $677 million in originations. The company added 43,500 new customers, marking an 8% increase from the previous year. The total loan portfolio grew to $4.79 billion, reflecting a 24% increase, with unsecured lending comprising 62% of originations. The average loan per branch rose to $7.2 million, up 20%. Despite a decline in the portfolio yield to 31.3%, the company maintained a strong capital position, raising over $550 million and ending the quarter with $2 billion in total funding capacity. The annualized net charge-off rate was 8.9%, within the forecasted range, and the adjusted net income stood at $60 million. The efficiency ratio improved to 26.1%, and goeasy continues to focus on scaling its automotive and home equity lending products.

goeasy Financial Statement Overview

Summary
goeasy demonstrates robust revenue growth and profitability, driven by strong margins and efficient operations. Despite the high leverage, the company maintains a solid equity base. However, negative free cash flow and high debt levels present challenges that need to be addressed to ensure long-term stability and liquidity.
Income Statement
85
Very Positive
The company exhibits strong revenue growth, with a TTM increase of 2.28% over the previous year, continuing its upward trajectory from 2021. Gross profit margin remains robust at 69.07%, and net profit margin is healthy at 16.92%. EBIT and EBITDA margins are solid, showcasing effective cost management. However, a slight decline in net income from the previous annual period indicates potential challenges in sustaining net profitability.
Balance Sheet
70
Positive
The balance sheet shows a high debt-to-equity ratio of 3.39, indicating significant leverage which could pose risks if not managed carefully. However, the company has maintained a reasonable equity ratio of 21.62%, suggesting a stable asset base. Return on equity is impressive at 22.87%, reflecting strong profitability relative to shareholder investment.
Cash Flow
60
Neutral
Free cash flow is negative, indicating potential liquidity challenges, although there is an improvement in free cash flow from the previous period. The operating cash flow to net income ratio is negative, suggesting that the company is not yet converting its income into cash effectively. However, a significant portion of cash is being reinvested into the business, as evidenced by the capital expenditures.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.56B1.52B1.25B1.02B826.72M652.92M
Gross Profit1.08B1.05B851.59M795.88M622.03M472.24M
EBITDA836.63M918.96M591.65M664.38M529.15M408.06M
Net Income263.56M283.11M247.90M140.16M244.94M136.50M
Balance Sheet
Total Assets5.33B5.19B4.16B3.30B2.60B1.50B
Cash, Cash Equivalents and Short-Term Investments180.33M251.38M144.58M32.45M82.88M62.95M
Total Debt3.91B3.69B2.89B2.30B1.62B941.65M
Total Liabilities4.18B3.99B3.11B2.43B1.81B1.06B
Stockholders Equity1.15B1.20B1.05B869.69M789.91M443.51M
Cash Flow
Free Cash Flow-140.48M-488.61M-490.58M-533.77M-106.32M45.74M
Operating Cash Flow-116.64M-469.45M-473.22M-505.88M-78.88M74.41M
Investing Cash Flow4.07M3.52M-11.75M-42.49M-210.63M-28.67M
Financing Cash Flow484.24M572.73M566.89M508.55M298.94M973.00K

goeasy Technical Analysis

Technical Analysis Sentiment
Positive
Last Price164.86
Price Trends
50DMA
153.02
Positive
100DMA
154.08
Positive
200DMA
162.52
Positive
Market Momentum
MACD
3.61
Negative
RSI
66.90
Neutral
STOCH
77.16
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:GSY, the sentiment is Positive. The current price of 164.86 is above the 20-day moving average (MA) of 156.23, above the 50-day MA of 153.02, and above the 200-day MA of 162.52, indicating a bullish trend. The MACD of 3.61 indicates Negative momentum. The RSI at 66.90 is Neutral, neither overbought nor oversold. The STOCH value of 77.16 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:GSY.

goeasy Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
TSPRL
78
Outperform
C$1.47B17.4132.69%2.55%46.36%64.29%
TSGSY
77
Outperform
$2.64B10.5623.56%3.52%18.04%2.48%
TSAI
68
Neutral
C$547.94M11.059.47%11.16%-1.56%-9.70%
65
Neutral
kr119.28B25.017.49%9.74%13.90%-82.08%
TSECN
63
Neutral
C$745.92M94.646.65%1.51%54.95%
TSFN
57
Neutral
C$2.48B14.2224.01%8.29%13.85%-33.76%
TSACD
50
Neutral
C$29.36M-6.23%-4.92%68.05%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:GSY
goeasy
164.86
-26.02
-13.63%
TSE:ACD
Accord Financial
3.55
-0.45
-11.25%
TSE:AI
Atrium Mortgage Invest
11.53
1.66
16.82%
TSE:ECN
ECN Capital
2.71
1.07
65.24%
TSE:FN
First National Financial
41.26
8.02
24.13%
TSE:PRL
Propel Holdings Inc
37.49
13.50
56.27%

goeasy Corporate Events

Business Operations and StrategyFinancial Disclosures
goeasy Ltd. Surpasses $5 Billion Loan Portfolio Milestone
Positive
Jun 12, 2025

goeasy Ltd. announced it has surpassed a $5 billion consumer loan portfolio, marking a significant milestone in its growth trajectory. This achievement underscores the company’s strong market position as a leading non-prime lender in Canada, with plans to further expand its loan portfolio to between $7.35 billion and $7.75 billion by 2027. The company’s diverse range of financial products and extensive network of merchant partners have been pivotal in reaching this milestone, reflecting its commitment to providing reliable financing solutions to underserved customers.

The most recent analyst rating on (TSE:GSY) stock is a Buy with a C$215.00 price target. To see the full list of analyst forecasts on goeasy stock, see the TSE:GSY Stock Forecast page.

Executive/Board ChangesShareholder Meetings
goeasy Ltd. Elects Board of Directors Amidst Strong Shareholder Support
Positive
May 9, 2025

goeasy Ltd. announced the election of its board of directors during the Annual General and Special Meeting of Shareholders. All nominated directors were successfully elected, reflecting strong shareholder support. This election is a significant step in reinforcing goeasy’s leadership and strategic direction as it continues to focus on providing financial services to non-prime Canadians. The company is well-positioned in the industry with a stable credit rating and a commitment to community support, having raised over $6.5 million for charitable causes.

Business Operations and StrategyFinancial Disclosures
goeasy Ltd. Reports Strong Loan Portfolio Growth Amidst Macroeconomic Challenges
Positive
May 7, 2025

goeasy Ltd. reported its first-quarter results, showcasing a 24% increase in its loan portfolio to $4.79 billion and a 10% rise in revenue to $392 million. Despite a slight decline in loan originations and a decrease in net income, the company maintained stable credit performance and improved its funding capacity to support future growth. The results reflect the resilience of goeasy’s business model amid macroeconomic uncertainties, with strategic moves to optimize product, pricing, and collections.

Financial Disclosures
goeasy Ltd. Schedules Q1 2025 Financial Results Release and Conference Call
Neutral
Apr 23, 2025

goeasy Ltd. announced it will release its first quarter 2025 financial results on May 7, 2025, followed by a conference call for analysts and investors on May 8, 2025. This announcement is part of goeasy’s ongoing efforts to maintain transparency and engagement with stakeholders, reflecting its stable financial outlook and commitment to growth in the non-prime lending market.

Business Operations and Strategy
goeasy Ltd. Celebrated as a Top Workplace in Canada for 2025
Positive
Apr 4, 2025

goeasy Ltd. has been recognized on the 2025 Best Workplaces in Canada list for the second consecutive year, highlighting its commitment to an employee-centric and inclusive culture. This recognition, based on direct employee feedback, underscores goeasy’s investment in creating a supportive environment where employees can thrive, as evidenced by a record-high engagement score and additional accolades for being a top workplace for women and having trusted executive teams. The acknowledgment reinforces goeasy’s strategy of investing in its workforce to drive customer satisfaction and business success.

Private Placements and FinancingBusiness Operations and Strategy
goeasy Ltd. Closes US$400 Million Notes Offering to Boost Growth
Positive
Apr 1, 2025

goeasy Ltd. has successfully closed a US$400 million offering of senior unsecured notes due in 2030, with a currency swap agreement reducing the borrowing cost to 6.03% annually. The proceeds will be used to partially repay secured facilities and support the company’s organic growth plans, increasing its total funding capacity to $2.2 billion, thereby strengthening its financial position and capacity for expansion.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 18, 2025