goeasy (GSY) AI Stock Analysis

• Market Cap: C$2.20B
• Dividend Yield: 4.48%
• Average Volume (3M): 140.74K
• Price to Earnings (P/E): 9.6
• Beta (1Y): 1.29
• Revenue Growth: 13.69%
• EPS Growth: -16.06%
• Country: CA
• Employees: 2,600
• Sector: Financial
• Sector Strength: 70
• Industry: Financial - Credit Services
• EPS (TTM): 4.12
• Shares Outstanding: 16,026,155
• 10 Day Avg. Volume: 123,373
• 30 Day Avg. Volume: 140,740
• PEG Ratio: 0.80
• Price to Book (P/B): 2.37
• Price to Sales (P/S): 1.87
• P/FCF Ratio: -5.94
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: C$194.14
• Price Target Upside: 44.43% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 7
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 63 Neutral
• Price Target: C$146.00 ▲(8.61% Upside)

goeasy's overall stock score is driven by strong valuation metrics and positive earnings call highlights, such as record revenue and loan book growth. However, financial performance concerns, including high leverage and negative cash flows, along with bearish technical indicators, weigh on the score.

Positive Factors

Loan book growth

Sustained organic loan book expansion increases the company’s core interest-earning asset base, diversifying revenue sources and improving scale economics. Over 2–6 months this growth supports durable interest income and underwriting data depth, aiding risk selection and product pricing.

Record revenue

Consistent top-line growth signals durable demand for non-prime lending and leasing products, reinforcing the business model’s ability to generate recurring revenue. Higher revenue supports reinvestment in origination capability and operational leverage that can sustain margins over multiple quarters.

High portfolio yield

A structurally high portfolio yield underpins strong interest margins inherent to non-prime, secured-focused lending. Even net of credit costs, elevated yields provide buffer to absorb credit deterioration and financing costs, supporting long-term profitability if underwriting remains disciplined.

Negative Factors

High leverage

Very high leverage materially increases refinancing and interest-rate risk, constraining strategic flexibility. Over months this elevated indebtedness can pressure liquidity and force higher provision for financing costs, limiting capital available for growth or cushioning cyclical credit stress.

Weak cash generation

Persistent negative operating and free cash flows undermine the firm’s ability to self-fund loan growth and service debt without external financing. Structurally weak cash conversion increases reliance on capital markets and raises execution risk if funding conditions tighten over the medium term.

Rising credit losses

Worsening delinquencies and higher allowance levels signal a structural deterioration in portfolio credit quality amid macro weakness. Over coming months elevated loss rates can compress net margins, require higher provisions, and increase cost of capital for a non-prime lender reliant on interest spread.

goeasy Business Overview & Revenue Model

Company Description

goeasy Ltd. provides non-prime leasing and lending services to consumers in Canada. The company operates through two segments, Easyfinancial and Easyhome. The Easyfinancial segment provides unsecured and real estate secured installment loans; personal, home equity, and auto loans; point-of-sale and small business financing; and value-added services. The Easyhome segment leases household furniture, appliances, electronics, computers, and unsecured lending products to retail consumers. As of December 31, 2021, it operated 294 easyfinancial locations that include 8 kiosks, as well as 158 easyhome stores that include 34 franchises. The company was formerly known as easyhome Ltd. and changed its name to goeasy Ltd. in September 2015. goeasy Ltd. was incorporated in 1990 and is headquartered in Mississauga, Canada

How the Company Makes Money

goeasy generates revenue primarily through interest income from the loans it provides, fees associated with leasing arrangements, and retail financing services. The company offers personal loans with higher interest rates compared to traditional financial institutions, which contributes significantly to its revenue. Additionally, goeasy earns fees from its leasing services, where customers pay for the rental of furniture and appliances, often leading to long-term contracts. The company's strategic partnerships with retailers for point-of-sale financing also create an important revenue stream, allowing customers to finance purchases directly at the point of sale. Overall, the combination of high-interest loan products, leasing fees, and retail financing services forms the core of goeasy's revenue model.

goeasy Financial Statement Overview

Summary

goeasy demonstrates strong revenue growth and operational efficiency, but faces challenges with high leverage and negative cash flows. The declining net profit margin and high debt levels could pose risks if not addressed.

Income Statement

goeasy has demonstrated consistent revenue growth over the years, with a TTM revenue growth rate of 3.57%. The company maintains strong gross and EBIT margins, indicating efficient cost management and operational effectiveness. However, the net profit margin has decreased in the TTM period compared to previous years, which could be a concern for profitability.

Balance Sheet

The company has a high debt-to-equity ratio of 3.84 in the TTM period, indicating significant leverage, which poses a risk if not managed carefully. The return on equity has decreased from previous years, suggesting reduced efficiency in generating profits from shareholders' equity. The equity ratio is relatively low, reflecting a high reliance on debt financing.

Cash Flow

goeasy's cash flow situation is concerning, with negative operating and free cash flows in the TTM period. The free cash flow growth rate is negative, indicating challenges in generating cash from operations. The operating cash flow to net income ratio is also negative, highlighting potential issues in converting income into cash.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	1.66B	1.52B	1.25B	1.02B	826.72M	652.92M
Gross Profit	1.24B	1.05B	851.59M	708.26M	561.49M	429.68M
EBITDA	861.41M	918.96M	740.46M	603.86M	472.32M	364.99M
Net Income	232.86M	283.11M	247.90M	140.16M	244.94M	136.50M
Balance Sheet
Total Assets	6.20B	5.19B	4.16B	3.30B	2.60B	1.50B
Cash, Cash Equivalents and Short-Term Investments	501.91M	251.38M	120.38M	32.45M	82.88M	62.95M
Total Debt	4.72B	3.69B	2.89B	2.45B	1.91B	941.65M
Total Liabilities	4.97B	3.99B	3.11B	2.43B	1.81B	1.06B
Stockholders Equity	1.23B	1.20B	1.05B	869.69M	789.91M	443.51M
Cash Flow
Free Cash Flow	-199.28M	-479.45M	-490.58M	-533.77M	-106.32M	45.74M
Operating Cash Flow	-175.07M	-469.45M	-473.22M	-505.88M	-78.88M	74.41M
Investing Cash Flow	-474.08M	3.52M	-11.75M	-42.49M	-210.63M	-28.67M
Financing Cash Flow	1.00B	572.73M	566.89M	508.55M	298.94M	973.00K

goeasy Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 134.42
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:GSY, the sentiment is Neutral. The current price of 134.42 is above the 20-day moving average (MA) of 130.68, above the 50-day MA of 130.67, and below the 200-day MA of 158.46, indicating a neutral trend. The MACD of 1.60 indicates Negative momentum. The RSI at 53.93 is Neutral, neither overbought nor oversold. The STOCH value of 66.74 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for TSE:GSY.

goeasy Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
PRL	76 Outperform	C$934.09M	9.72	34.20%	3.01%	38.93%	38.14%
MKP	69 Neutral	C$913.84M	13.67	10.50%	7.33%	7.74%	-31.96%
Sector *	68 Neutral	$18.00B	11.42	9.92%	3.81%	9.73%	1.22%
VBNK	67 Neutral	C$683.95M	23.66	6.08%	0.49%	3.31%	-39.12%
EQB	65 Neutral	C$3.96B	15.58	8.72%	2.09%	-7.50%	-34.45%
GSY	63 Neutral	C$2.20B	9.57	18.88%	4.48%	13.69%	-16.06%
LB	62 Neutral	$1.78B	14.08	5.11%	4.67%	-11.26%	―

goeasy Corporate Events

goeasy Ltd. Announces CEO Transition Amid Health-Related Departure

goeasy Ltd. announced that CEO Dan Rees will step down due to health reasons, with Patrick Ens, current President of easyfinancial, set to take over as CEO effective January 1, 2026. Ens, who joined goeasy in 2024, has been recognized for his strategic leadership and expertise in consumer lending, positioning him as a strong successor. This leadership transition is expected to maintain the company’s growth trajectory and long-term ambition to become a leading non-prime lender in Canada.

The most recent analyst rating on (TSE:GSY) stock is a Buy with a C$194.00 price target. To see the full list of analyst forecasts on goeasy stock, see the TSE:GSY Stock Forecast page.

goeasy’s Patrick Ens Joins Canadian Lenders Association Board

goeasy Ltd. announced the appointment of Patrick Ens, President of easyfinancial, to the Board of Directors of the Canadian Lenders Association (CLA). This appointment reflects goeasy’s ongoing commitment to leadership within the CLA, aiming to enhance responsible and inclusive lending in Canada. Patrick Ens brings extensive experience in consumer credit, reinforcing goeasy’s influence in shaping policies and promoting financial inclusion. The CLA’s Board aims to unite various financial entities to advance financial literacy and an inclusive credit economy, which could further strengthen goeasy’s industry positioning and stakeholder relations.

The most recent analyst rating on (TSE:GSY) stock is a Buy with a C$194.00 price target. To see the full list of analyst forecasts on goeasy stock, see the TSE:GSY Stock Forecast page.

goeasy Ltd. Achieves Record Revenue Despite Economic Challenges

goeasy Ltd. reported strong third-quarter results with a 13% increase in loan originations to $946 million and a 24% growth in its loan portfolio to $5.44 billion. Despite a challenging economic climate, the company achieved a record revenue of $440 million, up 15% from the previous year. However, net income decreased by 61% due to a non-cash fair value change on prepayment options related to notes payable. The company remains optimistic about its long-term potential, supported by increased provisions and a focus on cash collections amid persistent macroeconomic challenges.

The most recent analyst rating on (TSE:GSY) stock is a Buy with a C$225.00 price target. To see the full list of analyst forecasts on goeasy stock, see the TSE:GSY Stock Forecast page.

goeasy Ltd. Renews $1.4 Billion Securitization Facility

goeasy Ltd. announced the renewal of its revolving securitization warehouse facility, maintaining its capacity at $1.4 billion with similar terms. The facility, backed by consumer loans, involves a lending syndicate of three large Canadian banks and has a new maturity date set for October 30, 2026. The renewal ensures goeasy’s continued ability to support its financial services offerings, reinforcing its position in the consumer lending market and providing stability for its stakeholders.

The most recent analyst rating on (TSE:GSY) stock is a Hold with a C$194.00 price target. To see the full list of analyst forecasts on goeasy stock, see the TSE:GSY Stock Forecast page.

goeasy Ltd. Schedules Q3 2025 Financial Results Release and Conference Call

goeasy Ltd. announced it will release its third quarter 2025 financial results on November 5, 2025, followed by a conference call for analysts and investors on November 6, 2025. This announcement is part of goeasy’s ongoing efforts to maintain transparency with stakeholders and could potentially impact its market positioning by providing insights into its financial performance and strategic direction.

The most recent analyst rating on (TSE:GSY) stock is a Hold with a C$194.00 price target. To see the full list of analyst forecasts on goeasy stock, see the TSE:GSY Stock Forecast page.