goeasy (GSY) AI Stock Analysis

• Market Cap: $3.00B
• Dividend Yield: 2.58%
• Average Volume (3M): 45.20K
• Price to Earnings (P/E): 12.0
• Beta (1Y): 0.96
• Revenue Growth: 14.61%
• EPS Growth: 8.17%
• Country: CA
• Employees: 2,600
• Sector: Financial
• Sector Strength: 67
• Industry: Financial - Credit Services
• EPS (TTM): 4.11
• Shares Outstanding: 16,068,913
• 10 Day Avg. Volume: 50,780
• 30 Day Avg. Volume: 45,199
• PEG Ratio: N/A
• Price to Book (P/B): 0.00
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: 2.10
• Enterprise Value/Revenue: 4.04
• Enterprise Value/Gross Profit: 5.85
• Enterprise Value/Ebitda: 7.52
• 1Y Price Target: $223.32
• Price Target Upside: 20.07% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 7

• Rating: 76 Outperform
• Price Target: C$230.00 ▲(23.66% Upside)

goeasy Ltd. shows strong financial performance with robust revenue growth and profitability, despite challenges in cash flow and leverage. Technical indicators suggest bullish momentum, while valuation metrics indicate potential undervaluation. Positive corporate events and balanced earnings call sentiment further support a favorable outlook.

Positive Factors

Earnings Potential

Multiple sources of upside to estimates include potential benefits from high-grading the portfolio and further stock improvements.

Investment Returns

Buying the stock at its current multiple has historically proven to be a highly profitable investment, with an average return of +130% over the ensuing 12 months.

Share Repurchase

Goeasy has been actively buying back shares, having repurchased a significant amount of shares under the NCIB, benefiting from excess leverage capacity.

Negative Factors

Credit Performance

It remains challenging to model long-term credit performance due to the fluidity of U.S. trade policies.

Macroeconomic Uncertainty

GSY is managing well through a period of higher macro-economic uncertainty underpinned by proactive underwriting tightening and structural portfolio protections.

Trade Uncertainty

GSY is exposed to indirect repercussions of U.S. trade uncertainty, which could impact unemployment and credit losses in Canada.

goeasy Business Overview & Revenue Model

Company Description

goeasy Ltd. provides non-prime leasing and lending services to consumers in Canada. The company operates through two segments, Easyfinancial and Easyhome. The Easyfinancial segment provides unsecured and real estate secured installment loans; personal, home equity, and auto loans; point-of-sale and small business financing; and value-added services. The Easyhome segment leases household furniture, appliances, electronics, computers, and unsecured lending products to retail consumers. As of December 31, 2021, it operated 294 easyfinancial locations that include 8 kiosks, as well as 158 easyhome stores that include 34 franchises. The company was formerly known as easyhome Ltd. and changed its name to goeasy Ltd. in September 2015. goeasy Ltd. was incorporated in 1990 and is headquartered in Mississauga, Canada

How the Company Makes Money

goeasy Ltd. generates revenue through two main business segments: easyfinancial and easyhome. The easyfinancial segment is the primary revenue driver, offering unsecured and secured personal loans to consumers who fall outside the parameters of traditional banks due to credit challenges. Revenue in this segment is primarily generated through interest income on these loans. The easyhome segment contributes to revenue through the leasing of household products, where customers make weekly or monthly payments to rent items such as furniture and electronics. Both segments benefit from cross-selling opportunities and a broad distribution network across Canada. Strategic partnerships, risk management practices, and a focus on customer service also play significant roles in the company's ability to sustain and grow its earnings.

goeasy Financial Statement Overview

Summary

goeasy demonstrates robust revenue growth and profitability, driven by strong margins and efficient operations. Despite the high leverage, the company maintains a solid equity base. However, negative free cash flow and high debt levels present challenges that need to be addressed to ensure long-term stability and liquidity.

Income Statement

The company exhibits strong revenue growth, with a TTM increase of 2.28% over the previous year, continuing its upward trajectory from 2021. Gross profit margin remains robust at 69.07%, and net profit margin is healthy at 16.92%. EBIT and EBITDA margins are solid, showcasing effective cost management. However, a slight decline in net income from the previous annual period indicates potential challenges in sustaining net profitability.

Balance Sheet

The balance sheet shows a high debt-to-equity ratio of 3.39, indicating significant leverage which could pose risks if not managed carefully. However, the company has maintained a reasonable equity ratio of 21.62%, suggesting a stable asset base. Return on equity is impressive at 22.87%, reflecting strong profitability relative to shareholder investment.

Cash Flow

Free cash flow is negative, indicating potential liquidity challenges, although there is an improvement in free cash flow from the previous period. The operating cash flow to net income ratio is negative, suggesting that the company is not yet converting its income into cash effectively. However, a significant portion of cash is being reinvested into the business, as evidenced by the capital expenditures.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	1.56B	1.52B	1.25B	1.02B	826.72M	652.92M
Gross Profit	1.08B	1.05B	851.59M	795.88M	622.03M	472.24M
EBITDA	836.63M	918.96M	591.65M	664.38M	529.15M	408.06M
Net Income	263.56M	283.11M	247.90M	140.16M	244.94M	136.50M
Balance Sheet
Total Assets	5.33B	5.19B	4.16B	3.30B	2.60B	1.50B
Cash, Cash Equivalents and Short-Term Investments	180.33M	251.38M	144.58M	32.45M	82.88M	62.95M
Total Debt	3.91B	3.69B	2.89B	2.30B	1.62B	941.65M
Total Liabilities	4.18B	3.99B	3.11B	2.43B	1.81B	1.06B
Stockholders Equity	1.15B	1.20B	1.05B	869.69M	789.91M	443.51M
Cash Flow
Free Cash Flow	-140.48M	-488.61M	-490.58M	-533.77M	-106.32M	45.74M
Operating Cash Flow	-116.64M	-469.45M	-473.22M	-505.88M	-78.88M	74.41M
Investing Cash Flow	4.07M	3.52M	-11.75M	-42.49M	-210.63M	-28.67M
Financing Cash Flow	484.24M	572.73M	566.89M	508.55M	298.94M	973.00K

goeasy Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 186.00
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:GSY, the sentiment is Positive. The current price of 186 is above the 20-day moving average (MA) of 178.95, above the 50-day MA of 166.41, and above the 200-day MA of 162.45, indicating a bullish trend. The MACD of 5.57 indicates Positive momentum. The RSI at 66.13 is Neutral, neither overbought nor oversold. The STOCH value of 62.91 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:GSY.

goeasy Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
GSY	76 Outperform	$3.00B	11.99	23.77%	2.58%	14.61%	8.17%
PRL	72 Outperform	C$1.40B	16.62	33.66%	1.73%	46.36%	64.29%
AI	68 Neutral	C$554.38M	11.16	9.47%	7.85%	-1.56%	-9.70%
ECN	67 Neutral	C$866.96M	110.00	6.65%	1.27%	54.95%	―
Sector *	66 Neutral	€20.44B	11.83	9.35%	5.11%	3.81%	-11.93%
FN	57 Neutral	C$2.89B	15.73	24.57%	6.79%	13.53%	-19.41%
ACD	54 Neutral	C$31.07M	―	-6.23%	―	-4.92%	68.05%

goeasy Corporate Events

goeasy Ltd. Achieves Record Second Quarter Results with Strong Loan Growth

goeasy Ltd. reported record results for the second quarter of 2025, with loan originations reaching $904 million, a 9% increase from the previous year. The company’s loan portfolio grew to $5.10 billion, up 23%, and revenue rose to $418 million, an 11% increase. Despite a decrease in annualized yield due to a shift towards secured loan products, the company maintained stable credit performance with a net charge-off rate of 8.8%. Operating income increased by 9% to $161 million, while net income saw a significant rise of 32% to $86.5 million. These results underscore goeasy’s strong market position and ongoing customer demand for its financial services.

The most recent analyst rating on (TSE:GSY) stock is a Buy with a C$210.00 price target. To see the full list of analyst forecasts on goeasy stock, see the TSE:GSY Stock Forecast page.

goeasy Ltd. Schedules Q2 2025 Financial Results Announcement and Conference Call

goeasy Ltd. announced the release of its second quarter 2025 financial results, scheduled for August 6, 2025, with a conference call for analysts and investors on August 7, 2025. This announcement reflects the company’s ongoing commitment to transparency and engagement with stakeholders, reinforcing its position as a leading consumer lender in Canada. The company’s consistent growth and recognition through various awards highlight its strong corporate culture and dedication to community support.

The most recent analyst rating on (TSE:GSY) stock is a Buy with a C$215.00 price target. To see the full list of analyst forecasts on goeasy stock, see the TSE:GSY Stock Forecast page.

goeasy Ltd. Honored as One of Canada’s Best Companies by TIME

goeasy Ltd. has been recognized on TIME Magazine’s inaugural list of Canada’s Best Companies for 2025, a testament to its strong revenue growth, employee satisfaction, and ESG performance. This recognition highlights goeasy’s commitment to building a culture of respect, performance, and opportunity, and underscores its positive trajectory in the financial services industry, potentially enhancing its reputation and stakeholder confidence.

The most recent analyst rating on (TSE:GSY) stock is a Hold with a C$230.00 price target. To see the full list of analyst forecasts on goeasy stock, see the TSE:GSY Stock Forecast page.

goeasy Ltd. Strengthens Leadership with New Senior VP Appointment

goeasy Ltd. has appointed James Obright as Senior Vice-President of Investor Relations & Capital Markets, bringing over 20 years of experience in investment banking and capital markets. This strategic move is expected to enhance goeasy’s investor engagement and support its growth initiatives in loan originations and product expansion, as the company continues to scale its operations and expand its capital base.

The most recent analyst rating on (TSE:GSY) stock is a Buy with a C$215.00 price target. To see the full list of analyst forecasts on goeasy stock, see the TSE:GSY Stock Forecast page.

goeasy Ltd. Surpasses $5 Billion Loan Portfolio Milestone

goeasy Ltd. announced it has surpassed a $5 billion consumer loan portfolio, marking a significant milestone in its growth trajectory. This achievement underscores the company’s strong market position as a leading non-prime lender in Canada, with plans to further expand its loan portfolio to between $7.35 billion and $7.75 billion by 2027. The company’s diverse range of financial products and extensive network of merchant partners have been pivotal in reaching this milestone, reflecting its commitment to providing reliable financing solutions to underserved customers.

The most recent analyst rating on (TSE:GSY) stock is a Buy with a C$215.00 price target. To see the full list of analyst forecasts on goeasy stock, see the TSE:GSY Stock Forecast page.

goeasy Ltd. Elects Board of Directors Amidst Strong Shareholder Support

goeasy Ltd. announced the election of its board of directors during the Annual General and Special Meeting of Shareholders. All nominated directors were successfully elected, reflecting strong shareholder support. This election is a significant step in reinforcing goeasy’s leadership and strategic direction as it continues to focus on providing financial services to non-prime Canadians. The company is well-positioned in the industry with a stable credit rating and a commitment to community support, having raised over $6.5 million for charitable causes.