goeasy (GSY) AI Stock Analysis

• Market Cap: $3.38B
• Dividend Yield: 2.47%
• Average Volume (3M): 61.48K
• Price to Earnings (P/E): 12.3
• Beta (1Y): 1.03
• Revenue Growth: 14.61%
• EPS Growth: 8.17%
• Country: CA
• Employees: 2,600
• Sector: Financial
• Sector Strength: 72
• Industry: Financial - Credit Services
• EPS (TTM): 4.11
• Shares Outstanding: 16,075,117
• 10 Day Avg. Volume: 49,587
• 30 Day Avg. Volume: 61,477
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 1.98
• Enterprise Value/Revenue: 4.18
• Enterprise Value/Gross Profit: 6.06
• Enterprise Value/Ebitda: 7.29
• 1Y Price Target: $233.00
• Price Target Upside: 9.51% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 6

• Rating: 74 Outperform
• Price Target: C$231.00 ▲(8.57% Upside)

goeasy's stock score is primarily driven by strong technical indicators and a positive earnings call, reflecting robust growth and operational efficiency. The valuation is attractive with a low P/E ratio and decent dividend yield. However, financial performance is moderated by high leverage and negative cash flows, which pose potential risks.

Positive Factors

Analyst Upgrade

Upgrading shares of goeasy to Outperform from Market Perform indicates increased confidence in the stock's future performance.

Historical Investment Returns

Buying the stock at its current multiple has historically proven to be a highly profitable investment, with an average return of +130% over the ensuing 12 months.

Stock Buyback

Goeasy has been actively buying back shares, having repurchased a significant amount of shares under the NCIB, benefiting from excess leverage capacity.

Negative Factors

Trade Uncertainty

GSY is exposed to indirect repercussions of U.S. trade uncertainty, which could impact unemployment and credit losses in Canada.

U.S. Trade Policy Impact

It remains challenging to model long-term credit performance due to the fluidity of U.S. trade policies.

goeasy Business Overview & Revenue Model

Company Description

goeasy Ltd. is a Canadian company specializing in providing financial services, primarily targeting consumers who may not have access to traditional banking solutions. The company operates through two main segments: easyfinancial, which offers installment loans, and easyhome, which provides retail leasing for household goods. goeasy aims to deliver flexible financial solutions to underserved markets, enhancing the financial well-being of its customers through accessible and convenient services.

How the Company Makes Money

goeasy generates revenue primarily through interest income from the loans issued under its easyfinancial segment and rental income from its easyhome leasing operations. The company charges interest on the installment loans, which can be significantly higher than traditional banks due to the credit risk associated with its target demographic. Additionally, easyhome earns revenue from leasing household items, where customers pay regular installments for the use of products such as furniture and electronics. The company also benefits from ancillary services and fees associated with its lending operations. Key partnerships with various retailers and third-party services enhance its product offerings and customer reach, contributing to overall revenue growth.

goeasy Financial Statement Overview

Summary

goeasy demonstrates robust revenue growth and profitability, driven by strong margins and efficient operations. Despite the high leverage, the company maintains a solid equity base. However, negative free cash flow and high debt levels present challenges that need to be addressed to ensure long-term stability and liquidity.

Income Statement

The company exhibits strong revenue growth, with a TTM increase of 2.28% over the previous year, continuing its upward trajectory from 2021. Gross profit margin remains robust at 69.07%, and net profit margin is healthy at 16.92%. EBIT and EBITDA margins are solid, showcasing effective cost management. However, a slight decline in net income from the previous annual period indicates potential challenges in sustaining net profitability.

Balance Sheet

The balance sheet shows a high debt-to-equity ratio of 3.39, indicating significant leverage which could pose risks if not managed carefully. However, the company has maintained a reasonable equity ratio of 21.62%, suggesting a stable asset base. Return on equity is impressive at 22.87%, reflecting strong profitability relative to shareholder investment.

Cash Flow

Free cash flow is negative, indicating potential liquidity challenges, although there is an improvement in free cash flow from the previous period. The operating cash flow to net income ratio is negative, suggesting that the company is not yet converting its income into cash effectively. However, a significant portion of cash is being reinvested into the business, as evidenced by the capital expenditures.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	1.60B	1.52B	1.25B	1.02B	826.72M	652.92M
Gross Profit	1.10B	1.05B	851.59M	795.88M	622.03M	472.24M
EBITDA	916.40M	918.96M	591.65M	664.38M	529.15M	408.06M
Net Income	284.71M	283.11M	247.90M	140.16M	244.94M	136.50M
Balance Sheet
Total Assets	5.63B	5.19B	4.16B	3.30B	2.60B	1.50B
Cash, Cash Equivalents and Short-Term Investments	195.59M	251.38M	144.58M	32.45M	82.88M	62.95M
Total Debt	4.14B	3.69B	2.89B	2.30B	1.62B	941.65M
Total Liabilities	4.41B	3.99B	3.11B	2.43B	1.81B	1.06B
Stockholders Equity	1.21B	1.20B	1.05B	869.69M	789.91M	443.51M
Cash Flow
Free Cash Flow	-603.05M	-479.45M	-490.58M	-533.77M	-106.32M	45.74M
Operating Cash Flow	-584.34M	-469.45M	-473.22M	-505.88M	-78.88M	74.41M
Investing Cash Flow	1.87M	3.52M	-11.75M	-42.49M	-210.63M	-28.67M
Financing Cash Flow	701.04M	572.73M	566.89M	508.55M	298.94M	973.00K

goeasy Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 212.76
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Negative
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:GSY, the sentiment is Positive. The current price of 212.76 is above the 20-day moving average (MA) of 201.27, above the 50-day MA of 183.07, and above the 200-day MA of 165.14, indicating a bullish trend. The MACD of 8.25 indicates Positive momentum. The RSI at 73.22 is Negative, neither overbought nor oversold. The STOCH value of 87.87 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:GSY.

goeasy Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
GSY	74 Outperform	$3.38B	12.34	23.77%	2.47%	14.61%	8.17%
Sector *	68 Neutral	$17.84B	12.03	10.32%	3.73%	9.70%	0.76%
AI	68 Neutral	C$553.90M	10.94	9.72%	7.87%	-11.04%	0.44%
PRL	63 Neutral	C$1.28B	14.40	33.66%	2.13%	42.29%	46.85%
FN	60 Neutral	C$2.89B	15.73	24.57%	6.79%	13.53%	-19.41%
ECN	59 Neutral	C$802.22M	111.07	3.80%	1.40%	39.53%	99.75%
ACD	49 Neutral	C$29.96M	―	-5.97%	―	-11.69%	71.34%

goeasy Corporate Events

goeasy Ltd. Upsizes Senior Unsecured Notes Offering to Bolster Financial Position

goeasy Ltd. announced the pricing and upsizing of its senior unsecured notes, increasing the USD Notes to US$450 million and the CAD Notes to C$175 million. The proceeds, estimated at C$785.4 million, will be used to partially repay indebtedness and for general corporate purposes. The offering is expected to close on August 20, 2025, and includes a currency swap agreement to reduce the effective cost of borrowing. This strategic move aims to strengthen goeasy’s financial position and support its growth initiatives.

The most recent analyst rating on (TSE:GSY) stock is a Buy with a C$210.00 price target. To see the full list of analyst forecasts on goeasy stock, see the TSE:GSY Stock Forecast page.

goeasy Ltd. Announces $500 Million Senior Unsecured Notes Offering

goeasy Ltd. has announced its intention to offer US$400 million and C$100 million in senior unsecured notes, subject to market conditions. The proceeds from these notes will be used to partially repay existing indebtedness and for general corporate purposes. The notes are expected to be guaranteed by certain subsidiaries of the company. This move is part of goeasy’s strategy to strengthen its financial position and support its growth initiatives in the consumer lending market.

The most recent analyst rating on (TSE:GSY) stock is a Buy with a C$210.00 price target. To see the full list of analyst forecasts on goeasy stock, see the TSE:GSY Stock Forecast page.

goeasy Ltd. Achieves Record Second Quarter Results with Strong Loan Growth

goeasy Ltd. reported record results for the second quarter of 2025, with loan originations reaching $904 million, a 9% increase from the previous year. The company’s loan portfolio grew to $5.10 billion, up 23%, and revenue rose to $418 million, an 11% increase. Despite a decrease in annualized yield due to a shift towards secured loan products, the company maintained stable credit performance with a net charge-off rate of 8.8%. Operating income increased by 9% to $161 million, while net income saw a significant rise of 32% to $86.5 million. These results underscore goeasy’s strong market position and ongoing customer demand for its financial services.

The most recent analyst rating on (TSE:GSY) stock is a Buy with a C$210.00 price target. To see the full list of analyst forecasts on goeasy stock, see the TSE:GSY Stock Forecast page.

goeasy Ltd. Schedules Q2 2025 Financial Results Announcement and Conference Call

goeasy Ltd. announced the release of its second quarter 2025 financial results, scheduled for August 6, 2025, with a conference call for analysts and investors on August 7, 2025. This announcement reflects the company’s ongoing commitment to transparency and engagement with stakeholders, reinforcing its position as a leading consumer lender in Canada. The company’s consistent growth and recognition through various awards highlight its strong corporate culture and dedication to community support.

The most recent analyst rating on (TSE:GSY) stock is a Buy with a C$215.00 price target. To see the full list of analyst forecasts on goeasy stock, see the TSE:GSY Stock Forecast page.

goeasy Ltd. Honored as One of Canada’s Best Companies by TIME

goeasy Ltd. has been recognized on TIME Magazine’s inaugural list of Canada’s Best Companies for 2025, a testament to its strong revenue growth, employee satisfaction, and ESG performance. This recognition highlights goeasy’s commitment to building a culture of respect, performance, and opportunity, and underscores its positive trajectory in the financial services industry, potentially enhancing its reputation and stakeholder confidence.

The most recent analyst rating on (TSE:GSY) stock is a Hold with a C$230.00 price target. To see the full list of analyst forecasts on goeasy stock, see the TSE:GSY Stock Forecast page.

goeasy Ltd. Strengthens Leadership with New Senior VP Appointment

goeasy Ltd. has appointed James Obright as Senior Vice-President of Investor Relations & Capital Markets, bringing over 20 years of experience in investment banking and capital markets. This strategic move is expected to enhance goeasy’s investor engagement and support its growth initiatives in loan originations and product expansion, as the company continues to scale its operations and expand its capital base.

The most recent analyst rating on (TSE:GSY) stock is a Buy with a C$215.00 price target. To see the full list of analyst forecasts on goeasy stock, see the TSE:GSY Stock Forecast page.

goeasy Ltd. Surpasses $5 Billion Loan Portfolio Milestone

goeasy Ltd. announced it has surpassed a $5 billion consumer loan portfolio, marking a significant milestone in its growth trajectory. This achievement underscores the company’s strong market position as a leading non-prime lender in Canada, with plans to further expand its loan portfolio to between $7.35 billion and $7.75 billion by 2027. The company’s diverse range of financial products and extensive network of merchant partners have been pivotal in reaching this milestone, reflecting its commitment to providing reliable financing solutions to underserved customers.

The most recent analyst rating on (TSE:GSY) stock is a Buy with a C$215.00 price target. To see the full list of analyst forecasts on goeasy stock, see the TSE:GSY Stock Forecast page.