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Propel Holdings Inc (TSE:PRL)
TSX:PRL
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Propel Holdings Inc (PRL) AI Stock Analysis

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TSE:PRL

Propel Holdings Inc

(TSX:PRL)

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Neutral 69 (OpenAI - 5.2)
Rating:69Neutral
Price Target:
C$23.00
▼(-1.41% Downside)
Action:Reiterated
Date:05/09/26
The score is supported most by attractive valuation (low P/E and solid dividend) and constructive near-term technical momentum (price above 20/50/100-day averages with positive MACD). These positives are tempered by the biggest fundamental risk: persistently negative operating/free cash flow and a still-leveraged balance sheet, while the latest earnings call was overall positive but included caution from higher delinquencies and revised guidance.
Positive Factors
Strong multi-year revenue growth and scale
Sustained revenue growth to C$616M TTM demonstrates durable demand and successful scaling of digital lending operations. Scale improves unit economics, funds continued investment in origination and analytics, and strengthens competitive position in underserved consumer credit over the medium term.
Negative Factors
Persistent negative operating and free cash flow
Consistent negative OCF and FCF means earnings are not yet converting to cash, requiring ongoing external funding to support originations and operations. This reliance raises execution risk and constrains balance sheet deleveraging until cash generation turns sustainably positive.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong multi-year revenue growth and scale
Sustained revenue growth to C$616M TTM demonstrates durable demand and successful scaling of digital lending operations. Scale improves unit economics, funds continued investment in origination and analytics, and strengthens competitive position in underserved consumer credit over the medium term.
Read all positive factors

Propel Holdings Inc (PRL) vs. iShares MSCI Canada ETF (EWC)

Propel Holdings Inc Business Overview & Revenue Model

Company Description
Propel Holdings Inc. operates as an online financial technology company. The company's online lending platform facilitates access to credit products, such as installment loans and lines of credit under the MoneyKey and CreditFresh brands to Americ...
How the Company Makes Money
Propel primarily makes money by originating and servicing consumer loans through its online platforms and earning interest income and fee-based revenue associated with those credit products. Revenue is generated from (1) interest charged on loans ...

Propel Holdings Inc Earnings Call Summary

Earnings Call Date:Nov 04, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Aug 12, 2026
Earnings Call Sentiment Neutral
Propel Holdings reported strong financial performance with record-breaking revenue and growth across multiple regions. However, economic pressures and a slight uptick in delinquencies led to a cautious outlook and revised guidance. While the company remains optimistic about future growth opportunities, particularly in the UK and through the Lending as a Service program, it maintains a prudent stance in the current economic environment.
Positive Updates
Record-Breaking Revenue and Growth
Propel Holdings achieved record quarterly revenue of $152.1 million, an increase of 30% from Q3 2024, and record total originations funded of $205 million, up 37% year-over-year. Net income rose by 43% to $15 million.
Negative Updates
Uptick in Delinquencies
There was a modest uptick in delinquencies in the US, reflecting normal seasonal trends and broader macroeconomic pressures.
Read all updates
Q3-2025 Updates
Negative
Record-Breaking Revenue and Growth
Propel Holdings achieved record quarterly revenue of $152.1 million, an increase of 30% from Q3 2024, and record total originations funded of $205 million, up 37% year-over-year. Net income rose by 43% to $15 million.
Read all positive updates
Company Guidance
In the recent earnings call, Propel Holdings provided guidance indicating a strong performance for the third quarter of 2025. The company achieved record total originations funded of $205 million, marking a 37% increase year-over-year, and reported record revenue of $152.1 million, a 30% rise from Q3 2024. Net income grew by 43% to $15 million, while adjusted net income rose by 16% to $16.2 million. The company observed a modest uptick in delinquencies, particularly in the U.S., prompting targeted underwriting adjustments to maintain credit quality. Propel's U.K. market also showed promising growth, with record monthly loan originations rising 78%, and the company expects further expansion. Despite macroeconomic challenges, Propel's AI-powered platform and disciplined risk management have supported stable credit performance and profitable growth, leading to an 8% increase in the annual dividend to $0.84 per share.

Propel Holdings Inc Financial Statement Overview

Summary
Strong revenue growth and solid profitability (TTM gross margin ~46%, EBITDA margin ~18%, net margin ~9%, ROE ~22%) are partially offset by persistent negative operating and free cash flow (TTM OCF about -C$27M; FCF about -C$30M) and meaningful leverage (TTM debt-to-equity ~1.22, total debt ~C$334M).
Income Statement
78
Positive
Balance Sheet
64
Positive
Cash Flow
34
Negative
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue615.54M600.13M447.87M316.70M226.73M128.88M
Gross Profit280.35M279.74M193.52M131.99M96.41M68.11M
EBITDA111.04M124.70M68.09M42.21M23.60M10.98M
Net Income56.30M60.56M46.38M27.78M15.13M6.56M
Balance Sheet
Total Assets670.07M670.56M551.01M344.26M256.68M149.50M
Cash, Cash Equivalents and Short-Term Investments65.44M73.81M20.50M13.75M7.66M7.24M
Total Debt333.83M338.42M274.29M201.52M151.57M50.05M
Total Liabilities395.67M409.86M340.89M242.74M175.04M74.17M
Stockholders Equity274.39M260.70M210.11M101.52M81.64M75.33M
Cash Flow
Free Cash Flow-30.26M-18.32M-61.13M-32.39M-90.59M-54.60M
Operating Cash Flow-27.48M-17.99M-54.84M-26.95M-85.32M-51.83M
Investing Cash Flow-10.81M-10.37M-71.90M-5.43M-5.27M-2.76M
Financing Cash Flow30.02M37.40M134.83M38.48M91.01M56.59M

Propel Holdings Inc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price23.33
Price Trends
50DMA
20.19
Positive
100DMA
21.69
Negative
200DMA
24.51
Negative
Market Momentum
MACD
0.30
Positive
RSI
46.03
Neutral
STOCH
1.47
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:PRL, the sentiment is Negative. The current price of 23.33 is above the 20-day moving average (MA) of 21.96, above the 50-day MA of 20.19, and below the 200-day MA of 24.51, indicating a neutral trend. The MACD of 0.30 indicates Positive momentum. The RSI at 46.03 is Neutral, neither overbought nor oversold. The STOCH value of 1.47 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TSE:PRL.

Propel Holdings Inc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
C$990.66M9.9712.71%7.33%10.47%9.78%
70
Outperform
C$747.22M15.265.89%0.49%4.86%-24.62%
69
Neutral
C$819.89M6.4721.55%3.01%24.26%-7.76%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
65
Neutral
C$654.78M38.3216.96%1.51%9.56%
62
Neutral
C$561.83M11.539.36%7.95%-11.74%-1.31%
41
Neutral
C$480.85M-2.9718.88%4.48%9.99%-205.90%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:PRL
Propel Holdings Inc
20.83
-10.76
-34.07%
TSE:AI
Atrium Mortgage Invest
11.70
1.55
15.21%
TSE:DLCG
Dominion Lending Centres, Inc. (Canada) Class A
8.45
0.36
4.50%
TSE:MKP
MCAN Financial
24.34
6.42
35.84%
TSE:GSY
goeasy
29.99
-116.98
-79.59%
TSE:VBNK
Versabank
23.30
7.72
49.59%

Propel Holdings Inc Corporate Events

Financial Disclosures
Propel Holdings Sets Date to Report Q1 2026 Results
Neutral
Apr 14, 2026
Propel Holdings Inc., listed on the TSX under ticker PRL, is a fintech lender that facilitates access to credit for consumers underserved by traditional banks through brands including Fora Credit, CreditFresh, MoneyKey, QuidMarket and Propel Bank....
Business Operations and StrategyPrivate Placements and FinancingProduct-Related Announcements
Propel Holdings Secures US$150 Million to Back U.S. Launch of FreshLine Credit Line
Positive
Mar 10, 2026
Propel Holdings Inc., a fintech lender focused on underserved and near-prime consumers in the U.S. and other markets, operates an AI-driven platform through brands including Fora Credit, CreditFresh, MoneyKey and QuidMarket, as well as Propel Bank...
Business Operations and StrategyDividendsFinancial Disclosures
Propel Delivers Record 2025 Results but Q4 Profit Dips as It Primes for Growth
Positive
Mar 3, 2026
Propel reported record 2025 full-year results, with revenue up 31% to $589.8 million and net income up 28% to $59.5 million, driven by strong consumer demand and growth in loans and advances receivable. Despite this, Q4 2025 profitability weakened...
Business Operations and StrategyPrivate Placements and Financing
Propel Secures US$60 Million Mesirow Funding to Back Freshline U.S. Loan Expansion
Positive
Feb 25, 2026
Propel Holdings Inc., a Toronto-listed fintech specializing in credit access for underserved consumers across North America and the U.K., operates digital lending brands and a bank partnership that use AI-driven underwriting to broaden consumer cr...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 09, 2026