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Brand House Collective (TBHC)
NASDAQ:TBHC
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Brand House Collective (TBHC) AI Stock Analysis

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TBHC

Brand House Collective

(NASDAQ:TBHC)

Rating:40Neutral
Price Target:
$1.50
▼(-4.46% Downside)
Kirkland's stock score is primarily impacted by its poor financial performance, characterized by declining revenues, persistent losses, and high leverage. Technical analysis suggests some short-term weakness but potential medium-term support. The valuation is unattractive due to negative profitability and lack of dividend yield. These factors collectively result in a low overall stock score.

Brand House Collective (TBHC) vs. SPDR S&P 500 ETF (SPY)

Brand House Collective Business Overview & Revenue Model

Company DescriptionKirkland's, Inc. operates as a specialty retailer of home furnishings décor in the United States. The company's stores provide various merchandise, including holiday décor, furniture, textiles, ornamental wall décor, decorative accessories, art, mirrors, home fragrance, lighting, floral, housewares, and gifts. The company operates its stores under the Kirkland's, Kirkland's Home, Kirkland's Home Outlet, Kirkland's Outlet, and The Kirkland Collection names. As of January 29, 2022, the company operated 361 stores in 35 states, as well as an e-commerce website, www.kirklands.com. Kirkland's, Inc. was founded in 1966 and is headquartered in Brentwood, Tennessee.
How the Company Makes MoneyTBHC generates revenue through several key streams. Primarily, the company earns money by charging clients for its branding and marketing services, which include project-based work and retainer contracts. Additional revenue comes from offering workshops and training sessions for businesses looking to enhance their branding skills and knowledge. The agency also partners with various technology and media companies to provide integrated marketing solutions, which can lead to commission-based earnings. Furthermore, TBHC may generate income through strategic collaborations with influencers and brands, whereby they receive a share of sales or advertising revenue linked to campaigns they manage.

Brand House Collective Earnings Call Summary

Earnings Call Date:Jun 17, 2025
(Q3-2024)
|
% Change Since: |
Next Earnings Date:Sep 04, 2025
Earnings Call Sentiment Neutral
The earnings call reflects a positive shift in operational efficiency and strategic repositioning with improvements in gross profit margin, customer traffic, and inventory management. However, significant challenges remain with declining net sales and negative adjusted EBITDA. The sentiment is cautiously optimistic as the company executes its turnaround strategy.
Q3-2024 Updates
Positive Updates
Improved Gross Profit Margin
Gross profit margin increased by 130 basis points to 26.3% compared to 25% in the previous year, driven by a 110 basis point increase in merchandise margin and decreased central distribution costs.
Sequential Improvement in Comparable Sales
Comparable sales improved from a decline of 13% in August to 6% in October, showing a monthly sequential improvement throughout the quarter.
Cost Reduction Success
Operating expenses were reduced by over $2 million compared to the prior year, reflecting effective cost containment strategies.
Increased Customer Engagement
A 20% increase in lapsed customer reactivations and a significant improvement in e-commerce traffic decline from negative 17% to negative 3%.
Inventory Management
Inventory levels decreased by 17% compared to the previous year, improving supply chain efficiency and positioning for the holiday season.
Negative Updates
Decline in Net Sales
Net sales decreased to $116.4 million from $131 million in the prior year quarter, with a 9.2% decline in comparable sales.
Continued Challenges in High-Ticket Categories
Inflation affected customer purchases in high-ticket categories like furniture and wall decor, although strategic shifts are being made to address this.
Negative Adjusted EBITDA
Adjusted EBITDA was negative $3.2 million, compared to negative $1.7 million in the prior year, indicating ongoing operational challenges.
Interest Expense Increase
Net interest expense rose to $1.2 million from $0.7 million due to higher interest rates.
Company Guidance
During the third-quarter 2024 earnings call for Kirkland's, the company provided several key metrics and guidance updates. The call highlighted sequential improvements in traffic and comparable sales, with traffic declines improving from 14% in August to 4% in October, and comparable sales improving from a 13% decline in August to a 6% decline in October. Gross profit margin increased by 130 basis points to 26.3%, driven by a merchandise margin improvement of 110 basis points. Additionally, Kirkland's saw a 20% increase in lapsed customer reactivations and an 8% sales increase in the decorative accessories category. The company reported a 17% reduction in inventory levels compared to the previous year and reduced operating expenses by over $2 million. Looking ahead, Kirkland's expects a low single-digit increase in comparable sales and further improvements in merchandise margins in the fourth quarter.

Brand House Collective Financial Statement Overview

Summary
Income Statement
Balance Sheet
Cash Flow
Breakdown
Income Statement
Total Revenue
Gross Profit
EBITDA
Net Income
Balance Sheet
Total Assets
Cash, Cash Equivalents and Short-Term Investments
Total Debt
Total Liabilities
Stockholders Equity
Cash Flow
Free Cash Flow
Operating Cash Flow
Investing Cash Flow
Financing Cash Flow

Brand House Collective Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.57
Price Trends
50DMA
1.32
Positive
100DMA
1.26
Positive
200DMA
1.40
Positive
Market Momentum
MACD
0.07
Negative
RSI
58.76
Neutral
STOCH
62.18
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TBHC, the sentiment is Positive. The current price of 1.57 is above the 20-day moving average (MA) of 1.41, above the 50-day MA of 1.32, and above the 200-day MA of 1.40, indicating a bullish trend. The MACD of 0.07 indicates Negative momentum. The RSI at 58.76 is Neutral, neither overbought nor oversold. The STOCH value of 62.18 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TBHC.

Brand House Collective Risk Analysis

Brand House Collective disclosed 39 risk factors in its most recent earnings report. Brand House Collective reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Brand House Collective Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$17.78B13.97-5.49%3.03%1.50%-15.71%
61
Neutral
$1.59B40.00-118.80%2.45%0.98%1.84%
50
Neutral
$296.61M-36.88%1.38%63.65%
49
Neutral
$32.77M-51.44%3.55%-8.04%-263.28%
47
Neutral
$359.13M-42.08%-8.53%-2070.29%
47
Neutral
$44.08M
-7.15%-1299.84%
40
Neutral
$35.49M
-7.00%14.22%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TBHC
Brand House Collective
1.57
0.05
3.29%
FLWS
1-800 Flowers
5.60
-2.31
-29.20%
BGFV
Big 5 Sporting Goods
1.43
-0.42
-22.70%
QVCGA
QVC Group
6.28
-23.72
-79.07%
WINA
Winmark
461.90
113.08
32.42%
BNED
Barnes & Noble Education
8.72
-4.28
-32.92%

Brand House Collective Corporate Events

Executive/Board Changes
Brand House Collective Amends CEO Employment Agreement
Neutral
Aug 1, 2025

On August 1, 2025, The Brand House Collective, Inc. announced an amendment to the employment agreement with its President and CEO, Amy E. Sullivan. The amendment, effective August 3, 2025, sets her annual salary at $700,000, reflecting a significant adjustment in executive compensation.

The most recent analyst rating on (TBHC) stock is a Buy with a $7.00 price target. To see the full list of analyst forecasts on Brand House Collective stock, see the TBHC Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 13, 2025