Brand House Collective (TBHC) AI Stock Analysis

• Market Cap: $33.24M
• Dividend Yield: N/A
• Average Volume (3M): 254.60K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.67
• Revenue Growth: -8.63%
• EPS Growth: 5.62%
• Country: US
• Employees: 835
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): -0.79
• Shares Outstanding: 22,461,384
• 10 Day Avg. Volume: 117,147
• 30 Day Avg. Volume: 254,600
• PEG Ratio: 0.05
• Price to Book (P/B): -1.06
• Price to Sales (P/S): 0.05
• P/FCF Ratio: -0.93
• Enterprise Value/Market Cap: 6.00
• Enterprise Value/Revenue: 0.46
• Enterprise Value/Gross Profit: 1.73
• Enterprise Value/Ebitda: -18.64
• 1Y Price Target: $1.00
• Price Target Upside: -33.77% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 1

• Rating: 42 Neutral
• Price Target: $1.50 ▼(-0.66% Downside)

The overall stock score reflects significant financial challenges, including declining revenues, persistent losses, and high leverage. While strategic initiatives like store conversions offer potential growth, they are overshadowed by operational difficulties and negative profitability. Technical indicators and valuation metrics further highlight the stock's current weaknesses.

Brand House Collective Business Overview & Revenue Model

Company Description

The Brand House Collective, Inc. operates as a specialty retailer of home décor and furnishings in the United States. It offers holiday décor, furniture, textiles, ornamental wall décor, decorative accessories, art, mirrors, home fragrance, lighting, floral, housewares, outdoor, and gifts. The company operates its stores under the Kirkland's, Kirkland's Home, Kirkland's Home Outlet, Kirkland's Outlet, and Kirkland Collection names. It also operates an e-commerce website, kirklands.com. The Brand House Collective, Inc. was formerly known as Kirkland's, Inc. and changed its name to The Brand House Collective, Inc. in July 2025. The company was founded in 1966 and is based in Brentwood, Tennessee.

How the Company Makes Money

TBHC generates revenue through several key streams. Primarily, the company earns money by charging clients for its branding and marketing services, which include project-based work and retainer contracts. Additional revenue comes from offering workshops and training sessions for businesses looking to enhance their branding skills and knowledge. The agency also partners with various technology and media companies to provide integrated marketing solutions, which can lead to commission-based earnings. Furthermore, TBHC may generate income through strategic collaborations with influencers and brands, whereby they receive a share of sales or advertising revenue linked to campaigns they manage.

Brand House Collective Financial Statement Overview

Summary

Kirkland's financial statements reveal significant challenges, including declining revenues, persistent losses, and high leverage. The negative profitability margins and negative equity indicate severe operational and financial hurdles, with reliance on debt raising concerns about future solvency.

Income Statement

Kirkland's has seen a consistent decline in total revenue over recent periods, with a significant drop from $558 million in early 2022 to $431 million in TTM 2025. The gross profit margin stands at 26.73% TTM, which is reasonable but has been decreasing. Both EBIT and net profit margins are negative, indicating operational and profitability challenges. The continuing negative net income and decreasing revenue growth highlight ongoing financial difficulties.

Balance Sheet

The balance sheet reveals a negative stockholders' equity of $-16.22 million in TTM 2025, indicating potential solvency issues. The debt-to-equity ratio cannot be calculated due to negative equity, further emphasizing financial instability. Additionally, the equity ratio is negative, reflecting more liabilities than assets. These metrics suggest high financial leverage and a weak equity base.

Cash Flow

Kirkland's cash flow statements show negative operating cash flow and free cash flow, which have worsened over time, with TTM free cash flow at $-10.86 million. The operating cash flow to net income ratio is also negative, indicating poor cash generation relative to net losses. The company has been financing its operations primarily through debt, raising concerns about long-term sustainability.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	431.11M	441.36M	468.69M	498.82M	558.18M	543.50M
Gross Profit	115.22M	122.01M	126.99M	119.79M	188.43M	172.38M
EBITDA	-10.70M	-7.12M	-11.94M	-25.89M	46.12M	31.92M
Net Income	-26.13M	-23.13M	-27.75M	-44.69M	22.03M	16.64M
Balance Sheet
Total Assets	225.41M	242.19M	250.57M	274.25M	331.19M	389.42M
Cash, Cash Equivalents and Short-Term Investments	3.54M	3.82M	3.81M	5.17M	25.00M	100.34M
Total Debt	168.29M	193.64M	173.79M	171.11M	152.29M	196.41M
Total Liabilities	241.63M	261.20M	247.45M	244.47M	250.06M	294.89M
Stockholders Equity	-16.22M	-19.02M	3.12M	29.77M	81.13M	94.53M
Cash Flow
Free Cash Flow	-10.86M	-21.64M	-19.25M	-26.27M	-37.91M	69.86M
Operating Cash Flow	-8.67M	-19.25M	-14.48M	-18.15M	-30.79M	78.56M
Investing Cash Flow	-2.15M	-2.35M	-4.63M	-8.06M	-7.06M	-8.49M
Financing Cash Flow	10.52M	21.62M	17.74M	6.38M	-37.49M	131.00K

Brand House Collective Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 1.51
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TBHC, the sentiment is Negative. The current price of 1.51 is below the 20-day moving average (MA) of 1.60, below the 50-day MA of 1.68, and above the 200-day MA of 1.40, indicating a neutral trend. The MACD of -0.04 indicates Positive momentum. The RSI at 41.08 is Neutral, neither overbought nor oversold. The STOCH value of 19.10 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TBHC.

Brand House Collective Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	―	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
WINA	―	$1.40B	35.94	―	2.86%	3.35%	1.97%
BNED	―	$306.48M	―	―	―	1.38%	63.65%
BGFV	―	―	―	―	―	-8.04%	-263.28%
TBHC	―	$33.24M	-0.98	―	―	-8.63%	5.62%
QVCGA	―	$98.59M	―	―	―	-7.15%	-1299.84%
FLWS	―	$230.30M	-1.15	-54.45%	―	-7.96%	-3078.36%

Brand House Collective Corporate Events

Brand House Collective Appoints New Chief Marketing Officer

On October 20, 2025, Brand House Collective, Inc. announced the appointment of Lisa Foley Dubois as Chief Marketing Officer. The employment agreement includes a base salary of at least $375,000, participation in bonus and incentive programs, and various benefits. The agreement outlines conditions for termination, including ‘Good Reason’ and ‘Cause,’ and includes non-competition and confidentiality clauses. This strategic appointment is expected to enhance the company’s marketing capabilities and strengthen its market position.

The most recent analyst rating on (TBHC) stock is a Hold with a $1.50 price target. To see the full list of analyst forecasts on Brand House Collective stock, see the TBHC Stock Forecast page.

Brand House Collective Reports Q2 2025 Earnings

The Brand House Collective, Inc., formerly known as Kirkland’s Inc., is a multi-brand merchandising and retail operator managing a portfolio of iconic home and family brands. The company operates over 300 stores across 35 states and offers a wide range of high-quality products through its e-commerce platforms.

Kirkland’s Earnings Call: Challenges and Strategic Moves

The recent earnings call for Kirkland’s painted a mixed picture, highlighting both successful initiatives and significant challenges. While the launch of the Bed Bath & Beyond Home store and strategic expansion plans were celebrated, the company faced headwinds from tornado impacts, declining e-commerce sales, and increased tariffs, leading to an overall decline in sales and profitability.

Brand House Collective Amends Agreements with Major Partners

On September 15, 2025, Brand House Collective, Inc. entered into significant amendments with Bed Bath & Beyond, Inc. and Bank of America, N.A., resulting in new loan commitments and adjustments to existing agreements. These changes included an increase in the purchase price for the Kirkland’s Brand from $5 million to $10 million and amendments to trademark licensing, impacting the company’s financial operations and market positioning.

The most recent analyst rating on (TBHC) stock is a Hold with a $1.50 price target. To see the full list of analyst forecasts on Brand House Collective stock, see the TBHC Stock Forecast page.

Brand House Collective Amends CEO Employment Agreement

On August 1, 2025, The Brand House Collective, Inc. announced an amendment to the employment agreement with its President and CEO, Amy E. Sullivan. The amendment, effective August 3, 2025, sets her annual salary at $700,000, reflecting a significant adjustment in executive compensation.

The most recent analyst rating on (TBHC) stock is a Buy with a $7.00 price target. To see the full list of analyst forecasts on Brand House Collective stock, see the TBHC Stock Forecast page.