Shiseido Company (SSDOY)
OTHER OTC:SSDOY
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Shiseido Company
(OTC:SSDOY)
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Rating:51Neutral
Price Target:
$19.50
▲(28.54% Upside)
Action:Reiterated
Date:05/14/26
The score is held back primarily by weak profitability (net loss, low operating margins, negative ROE) and volatile free-cash-flow trends despite positive cash generation. Technicals are mixed with neutral-to-soft momentum, and valuation is a further headwind due to a high P/E and modest dividend yield.
Positive Factors
Revenue rebound & gross margin
An +81.5% TTM revenue rebound coupled with a ~77% gross margin indicates durable demand recovery and meaningful pricing power in premium categories. High gross margins give structural capacity to fund marketing, R&D and channel investment, supporting sustained product and brand initiatives over months.
Negative Factors
Persistent net losses
A negative TTM net margin (~-3.7%) signals that accounting losses persist despite revenue recovery. Sustained losses constrain retained earnings, limit capacity to return capital, and imply the company must maintain structural margin improvement to convert top-line gains into durable shareholder value over the coming months.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue rebound & gross margin
An +81.5% TTM revenue rebound coupled with a ~77% gross margin indicates durable demand recovery and meaningful pricing power in premium categories. High gross margins give structural capacity to fund marketing, R&D and channel investment, supporting sustained product and brand initiatives over months.
Read all positive factors
Shiseido Company (SSDOY) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$7.17B
Dividend Yield0.81%
Average Volume (3M)559.00
Price to Earnings (P/E)38.3
Beta (1Y)0.23
Revenue Growth1.69%
EPS Growth-867.39%
CountryUS
Employees27,908
SectorConsumer Defensive
Sector Strength42
IndustryHousehold & Personal Products
Share Statistics
EPS (TTM)-92.71
Shares Outstanding400,000,000
10 Day Avg. Volume0
30 Day Avg. Volume559
Financial Highlights & Ratios
PEG Ratio-0.07
Price to Book (P/B)1.52
Price to Sales (P/S)0.90
P/FCF Ratio13.33
Enterprise Value/Market Cap190.87
Enterprise Value/Revenue1.39
Enterprise Value/Gross Profit1.81
Enterprise Value/Ebitda27.61
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.66
Revenue Forecast (FY)$6.33B
Shiseido Company Business Overview & Revenue Model
Company Description
Shiseido Company, Limited (SSDOY) is a leading global cosmetics company headquartered in Tokyo, Japan. Founded in 1872, Shiseido operates in the beauty and personal care sector, focusing on skincare, makeup, and fragrance products. The company's p...
How the Company Makes Money
Shiseido primarily makes money by selling beauty and personal-care products under its brand portfolio, generating revenue when products are purchased by consumers through retail and online channels or sold to wholesale and distribution partners. K...
Shiseido Company Earnings Call Summary
Earnings Call Date:Aug 06, 2025
(Q2-2025)
| % Change Since: |
Next Earnings Date:Aug 05, 2026
Earnings Call Sentiment Neutral
The earnings call presented a mixed outlook with significant achievements in cost management and structural reforms leading to improved profitability. However, these were countered by notable challenges such as declining net sales, underperformance in key markets like the Americas, and increased risks associated with Drunk Elephant. While the company is making strides in market share expansion and cost reductions, the sales decline and regional challenges present substantial hurdles.Positive Updates
Core Operating Profit Exceeds Expectations
For H1, core operating profit was JPY23.4 billion, an increase of JPY4.1 billion YoY, exceeding expectations and achieving over 60% of the full-year guidance of JPY36.5 billion.
Negative Updates
Net Sales Decline
Net sales for H1 were JPY469.8 billion, with an underlying growth rate of minus 6%, primarily due to weakness in China Travel Retail and Drunk Elephant.
Read all updates
Q2-2025 Updates
Positive
Negative
Core Operating Profit Exceeds Expectations
For H1, core operating profit was JPY23.4 billion, an increase of JPY4.1 billion YoY, exceeding expectations and achieving over 60% of the full-year guidance of JPY36.5 billion.
Read all positive updates
Company Guidance
During Shiseido Company Limited's 2025 Q2 earnings call, the company provided comprehensive guidance across various metrics. The half-year results showed net sales amounting to JPY469.8 billion, with a decline of 6% due to challenges in China Travel Retail and Drunk Elephant brands. Despite this, core operating profit reached JPY23.4 billion, exceeding expectations by JPY4.1 billion YoY, and representing over 60% of the full-year guidance of JPY36.5 billion. The company emphasized its focus on structural reforms and financial discipline, achieving a 1.5 percentage point improvement in the cost of goods sold ratio. Marketing investments decreased by JPY2.7 billion, while personnel expenses saw a JPY15 billion reduction. Shiseido also maintained high profitability in challenging regions like Travel Retail, achieving a core operating profit margin of 22.1%. For the full year, the company remains committed to reaching a core operating profit of JPY36.5 billion, despite risks to net sales, by accelerating reforms and cost management. Free cash flow turned positive at JPY17.5 billion, and the company plans to further its global cost structure transformation, aiming for a JPY25 billion reduction in 2025. The guidance also noted potential impairment risks in the Americas, with specific challenges highlighted for the Drunk Elephant brand.Shiseido Company Financial Statement Overview
Summary
Income Statement
42
Neutral
Balance Sheet
61
Positive
Cash Flow
55
Neutral
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 986.86B | 1.02T | 990.59B | 973.04B | 1.07T | 1.04T |
| Gross Profit | 758.02B | 779.02B | 753.19B | 713.36B | 744.16B | 772.21B |
| EBITDA | 49.55B | 93.50B | 80.80B | 114.10B | 129.77B | 111.44B |
| Net Income | -36.71B | -42.65B | -10.81B | 21.75B | 34.20B | 46.91B |
Balance Sheet | ||||||
| Total Assets | 1.28T | 1.27T | 1.33T | 1.26T | 1.31T | 1.18T |
| Cash, Cash Equivalents and Short-Term Investments | 92.18B | 91.90B | 126.86B | 126.64B | 137.53B | 172.06B |
| Total Debt | 348.38B | 414.78B | 363.16B | 280.98B | 297.19B | 190.98B |
| Total Liabilities | 647.28B | 646.42B | 677.21B | 615.11B | 681.91B | 611.93B |
| Stockholders Equity | 609.39B | 601.17B | 632.47B | 618.75B | 604.26B | 546.09B |
Cash Flow | ||||||
| Free Cash Flow | 63.78B | 68.64B | -2.31B | 33.35B | -19.47B | 30.43B |
| Operating Cash Flow | 109.58B | 115.22B | 48.40B | 89.03B | 46.73B | 122.89B |
| Investing Cash Flow | -30.33B | -45.53B | -83.74B | -35.54B | -41.31B | 63.74B |
| Financing Cash Flow | -41.76B | -80.99B | 23.36B | -75.64B | -52.42B | -176.22B |
Shiseido Company Technical Analysis
Negative
15.17
Price Trends
19.92
Negative
18.84
Negative
17.60
Positive
Market Momentum
-0.37
Positive
32.57
Neutral
3.39
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SSDOY, the sentiment is Negative. The current price of 15.17 is below the 20-day moving average (MA) of 19.93, below the 50-day MA of 19.92, and below the 200-day MA of 17.60, indicating a neutral trend. The MACD of -0.37 indicates Positive momentum. The RSI at 32.57 is Neutral, neither overbought nor oversold. The STOCH value of 3.39 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SSDOY.
Shiseido Company Peers Comparison
UnderperformOutperform
Sector (62)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
81 Outperform | $2.89B | 16.77 | 19.50% | 3.80% | 1.87% | 2.00% | |
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% | |
58 Neutral | $3.00B | 28.63 | 2.48% | ― | 16.73% | 3.11% | |
54 Neutral | $28.29B | 73.12 | -6.29% | 1.30% | 0.71% | 71.47% | |
52 Neutral | $1.72B | -1.08 | -15.12% | ― | -3.57% | -32.30% | |
51 Neutral | $7.17B | 38.29 | -6.80% | 0.81% | 1.69% | -867.39% | |
47 Neutral | $780.62M | -23.40 | -4.17% | 3.51% | -5.30% | -196.78% |
* Consumer Defensive Sector Average
SSDOY
Shiseido Company
17.95
2.10
13.23%
EL
The Estée Lauder Companies
78.20
15.54
24.80%
IPAR
Inter Parfums
90.27
-36.66
-28.88%
COTY
Coty
1.95
-2.91
-59.88%
EPC
Edgewell Personal Care
16.94
-9.69
-36.39%
ELF
e.l.f. Beauty
50.72
-28.34
-35.85%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.