Helen Of Troy (HELE) AI Stock Analysis

• Market Cap: $541.06M
• Dividend Yield: N/A
• Average Volume (3M): 1.09M
• Price to Earnings (P/E): 5.7
• Beta (1Y): 0.81
• Revenue Growth: -4.39%
• EPS Growth: -326.42%
• Country: US
• Employees: 1,883
• Sector: Consumer Defensive
• Sector Strength: 64
• Industry: Household & Personal Products
• EPS (TTM): 0.41
• Shares Outstanding: 22,955,345
• 10 Day Avg. Volume: 571,504
• 30 Day Avg. Volume: 1,091,292
• PEG Ratio: N/A
• Price to Book (P/B): 0.00
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: 2.78
• Enterprise Value/Revenue: 0.81
• Enterprise Value/Gross Profit: 1.70
• Enterprise Value/Ebitda: -5.66
• 1Y Price Target: $26.17
• Price Target Upside: 11.03% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 3

• Rating: 47 Neutral
• Price Target: $23.50 ▼(-0.30% Downside)

Helen Of Troy's overall stock score is primarily impacted by its weak financial performance and poor valuation, with significant revenue declines and negative profitability margins. The technical analysis indicates a bearish trend, further weighing on the score. The appointment of a new CEO and sustainability initiatives provide some positive outlook, but the challenges remain substantial.

Positive Factors

Brand Performance

Not all is doom and gloom as there are some bright spots in some parts of the portfolio such as Olive & June, Osprey, and Curlsmith.

Brand Strategy

HELE still has a strong group of brands that can perform well given the right investment.

Tariff Impact Mitigation

Tariffs on China should no longer be a crushing 145%+ rate and instead will be a painful but likely manageable ~54% rate.

Negative Factors

Leadership Uncertainty

The lack of a more permanent leadership team will keep the strategy/turnaround in limbo, thus pressuring investor interest.

Sales Pressure

HELE continues to see sales pressured by consumer uncertainty leading to less spending on discretionary categories and trade down.

Tariff Challenges

Sales and earnings were meaningfully pressured in the quarter from tariff-related challenges.

Helen Of Troy Business Overview & Revenue Model

Company Description

Helen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates through three segments: Home & Outdoor, Health & Wellness, and Beauty. The Home & Outdoor segment offers food preparation tools and gadgets, storage containers, and organization products; coffee makers, grinders, manual pour overs, and tea kettles; household cleaning products, shower organization, and bathroom accessories; feeding and drinking products, child seating products, cleaning tools, and nursery accessories; insulated water bottles, hydration packs, drinkware, mugs, food containers, lunch containers, insulated totes, soft coolers, and accessories; and technical and outdoor sports packs, travel packs, luggage, daypacks, and everyday packs. The Health & Wellness segment provides thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, and humidifiers; faucet mount water-filtration systems and pitcher-based water filtration systems; and air purifiers, heaters, fans, and humidifiers. The Beauty segment offers grooming brushes, tools, and decorative hair accessories; and shampoos, liquid hair styling, and treatment and conditioning products, as well as hair appliances. The company sells its products through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, grocery and specialty stores, beauty supply and e-commerce retailers, wholesalers, and various types of distributors, as well as directly to consumers under the OXO, Good Grips, Hydro Flask, Soft Works, OXO tot, OXO Brew, OXO Strive, OXO Outdoor, Osprey, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Revlon, and Bed Head brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.

How the Company Makes Money

Helen of Troy generates revenue through the sale of consumer products across its various segments. The primary revenue streams include direct sales through retail partners, e-commerce platforms, and direct-to-consumer channels. The Health & Home segment includes items like humidifiers and personal care appliances, while the Housewares segment features kitchen and household products, contributing significantly to sales. The Beauty segment focuses on hair care and styling tools, leveraging brand partnerships and licensing agreements with well-established brands. Additionally, the company benefits from strong relationships with major retailers, which helps drive consistent sales and market presence.

Helen Of Troy Financial Statement Overview

Summary

Helen Of Troy faces significant challenges, particularly with declining revenues and profitability margins. The income statement reveals negative net profit margins and declining gross margins, indicating operational difficulties. Despite a stable equity base, the balance sheet shows increasing liabilities, posing potential risks. Cash flow generation remains strong, but declines in free cash flow raise concerns about sustainability.

Income Statement

The company has experienced a declining revenue trend over the last few years, with revenue falling from $2.22 billion in 2022 to $1.86 billion in the TTM. Additionally, the net profit margin turned negative in the TTM, indicating a lack of profitability. The gross profit margin has also decreased, and EBIT and EBITDA margins have significantly declined into negative territory, highlighting operational challenges.

Balance Sheet

Helen Of Troy's balance sheet shows a relatively stable equity base, with the equity ratio improving in the TTM to approximately 46.3%. However, the debt-to-equity ratio is relatively low compared to prior periods, signaling manageable leverage. Nevertheless, the declining stockholders' equity and increasing liabilities indicate potential future risks.

Cash Flow

The cash flow statement shows a positive free cash flow in the TTM, albeit a decrease from prior periods. The operating cash flow to net income ratio is strong due to the negative net income, indicating good cash generation capability despite income losses. There is a notable decline in free cash flow compared to 2021, which raises concerns about sustaining cash flow levels.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	1.91B	2.01B	2.07B	2.22B	2.10B
Gross Profit	914.41M	948.66M	899.35M	953.19M	927.30M
EBITDA	198.63M	313.61M	266.28M	313.46M	322.28M
Net Income	123.75M	168.59M	143.27M	223.76M	253.95M
Balance Sheet
Total Assets	3.13B	2.84B	2.91B	2.82B	2.26B
Cash, Cash Equivalents and Short-Term Investments	18.87M	18.50M	29.07M	33.38M	45.12M
Total Debt	962.95M	702.93M	977.08M	856.96M	381.98M
Total Liabilities	1.45B	1.20B	1.42B	1.50B	1.02B
Stockholders Equity	1.68B	1.64B	1.49B	1.33B	1.24B
Cash Flow
Free Cash Flow	83.14M	269.42M	33.38M	62.78M	215.44M
Operating Cash Flow	113.21M	306.07M	208.24M	140.82M	314.11M
Investing Cash Flow	-263.09M	5.45M	-319.33M	-438.91M	-98.67M
Financing Cash Flow	150.25M	-322.09M	106.78M	286.35M	-194.78M

Helen Of Troy Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 23.57
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HELE, the sentiment is Neutral. The current price of 23.57 is above the 20-day moving average (MA) of 22.78, below the 50-day MA of 25.58, and below the 200-day MA of 46.08, indicating a neutral trend. The MACD of -0.70 indicates Negative momentum. The RSI at 49.39 is Neutral, neither overbought nor oversold. The STOCH value of 85.57 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HELE.

Helen Of Troy Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
NUS	74 Outperform	$551.90M	5.56	13.68%	2.10%	-11.79%	―
IPAR	69 Neutral	$3.69B	23.01	20.68%	2.70%	7.04%	13.52%
Sector *	63 Neutral	$20.97B	14.56	-8.07%	3.13%	2.79%	-9.84%
SPB	57 Neutral	$1.41B	21.75	2.98%	3.14%	-2.78%	-17.38%
EPC	57 Neutral	$1.05B	16.63	4.12%	2.58%	-2.92%	-43.06%
NWL	48 Neutral	$2.07B	―	-8.42%	5.19%	-5.29%	9.72%
HELE	47 Neutral	$541.06M	5.74	-23.99%	―	-4.39%	-326.42%

Helen Of Troy Corporate Events

Helen Of Troy Appoints Scott Uzzell as New CEO

On August 12, 2025, Helen of Troy Limited announced the appointment of Scott Uzzell as the new Chief Executive Officer, effective September 1, 2025. Uzzell, with over 30 years of experience in consumer products, is expected to lead the company into its next phase of growth and innovation. The appointment is part of a strategic move to enhance the company’s brand platform and drive product innovation, aiming to restore growth and investor confidence. Brian Grass, who served as interim CEO, will return to his role as Chief Financial Officer.

The most recent analyst rating on (HELE) stock is a Hold with a $68.00 price target. To see the full list of analyst forecasts on Helen Of Troy stock, see the HELE Stock Forecast page.

Helen Of Troy Releases 2025 Sustainability Report

On June 5, 2025, Helen of Troy Limited released its fiscal year 2025 Sustainability Report, highlighting the company’s ongoing commitment to sustainable practices. The report, available on the company’s website, outlines the company’s efforts and achievements in sustainability, potentially impacting its operations and market positioning by reinforcing its dedication to environmental and social responsibility.

The most recent analyst rating on (HELE) stock is a Buy with a $84.00 price target. To see the full list of analyst forecasts on Helen Of Troy stock, see the HELE Stock Forecast page.