Helen Of Troy (HELE) AI Stock Analysis

• Market Cap: $446.53M
• Dividend Yield: N/A
• Average Volume (3M): 1.05M
• Price to Earnings (P/E): ―
• Beta (1Y): 0.87
• Revenue Growth: -5.64%
• EPS Growth: -577.74%
• Country: US
• Employees: 1,883
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Household & Personal Products
• EPS (TTM): 0.59
• Shares Outstanding: 23,028,818
• 10 Day Avg. Volume: 843,232
• 30 Day Avg. Volume: 1,046,210
• PEG Ratio: -0.43
• Price to Book (P/B): 0.75
• Price to Sales (P/S): 0.66
• P/FCF Ratio: 15.23
• Enterprise Value/Market Cap: 3.30
• Enterprise Value/Revenue: 0.81
• Enterprise Value/Gross Profit: 1.71
• Enterprise Value/Ebitda: 105.86
• 1Y Price Target: $24.00
• Price Target Upside: 18.64% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 4
• EPS Forecast (FY): 4.17
• Revenue Forecast (FY): $1.77B

• Rating: 48 Neutral
• Price Target: $20.50 ▲(1.33% Upside)

Helen Of Troy's overall stock score is primarily impacted by its weak financial performance and valuation, with significant declines in revenue and profitability. Technical analysis indicates a bearish trend, although the stock is nearing oversold levels. The earnings call provided some optimism with growth in key brands and strategic progress, but challenges remain, particularly with tariffs and market conditions.

Positive Factors

Brand Performance

Strong performance in key brands indicates effective brand management and potential for sustained market share growth, enhancing long-term revenue prospects.

Strategic Initiatives

Strategic initiatives like tariff mitigation and structural realignment can improve operational efficiency and cost management, supporting long-term profitability.

Leadership Change

New leadership with a focus on innovation and market share growth can drive strategic changes and long-term business success.

Negative Factors

Revenue Decline

A significant decline in sales across segments suggests challenges in demand and competitive pressures, potentially impacting long-term growth.

Tariff Challenges

Tariff-related disruptions can increase costs and reduce margins, posing a risk to long-term financial stability and competitiveness.

Profitability Issues

Sustained unprofitability and negative margins indicate operational inefficiencies, which could hinder long-term financial health and investment capability.

Helen Of Troy Business Overview & Revenue Model

Company Description

Helen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates through three segments: Home & Outdoor, Health & Wellness, and Beauty. The Home & Outdoor segment offers food preparation tools and gadgets, storage containers, and organization products; coffee makers, grinders, manual pour overs, and tea kettles; household cleaning products, shower organization, and bathroom accessories; feeding and drinking products, child seating products, cleaning tools, and nursery accessories; insulated water bottles, hydration packs, drinkware, mugs, food containers, lunch containers, insulated totes, soft coolers, and accessories; and technical and outdoor sports packs, travel packs, luggage, daypacks, and everyday packs. The Health & Wellness segment provides thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, and humidifiers; faucet mount water-filtration systems and pitcher-based water filtration systems; and air purifiers, heaters, fans, and humidifiers. The Beauty segment offers grooming brushes, tools, and decorative hair accessories; and shampoos, liquid hair styling, and treatment and conditioning products, as well as hair appliances. The company sells its products through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, grocery and specialty stores, beauty supply and e-commerce retailers, wholesalers, and various types of distributors, as well as directly to consumers under the OXO, Good Grips, Hydro Flask, Soft Works, OXO tot, OXO Brew, OXO Strive, OXO Outdoor, Osprey, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Revlon, and Bed Head brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.

How the Company Makes Money

Helen of Troy generates revenue through the sale of consumer products across its various segments. The primary revenue streams include direct sales through retail partners, e-commerce platforms, and direct-to-consumer channels. The Health & Home segment includes items like humidifiers and personal care appliances, while the Housewares segment features kitchen and household products, contributing significantly to sales. The Beauty segment focuses on hair care and styling tools, leveraging brand partnerships and licensing agreements with well-established brands. Additionally, the company benefits from strong relationships with major retailers, which helps drive consistent sales and market presence.

Helen Of Troy Financial Statement Overview

Summary

Helen Of Troy is facing significant financial challenges, with declining revenue and profitability impacting its income statement. The balance sheet remains stable with low leverage, but the negative return on equity is concerning. Cash flow performance is weak, with declining free cash flow growth and limited cash generation from operations.

Income Statement

The income statement shows a concerning trend with declining revenue and profitability. The TTM data indicates a negative net profit margin of -36.20% and a negative EBIT margin of -28.54%, reflecting significant operational challenges. Revenue has decreased by 2.28% in the TTM period, and the company has shifted from profitability in previous years to a net loss. This decline in financial performance suggests potential issues in cost management or market conditions.

Balance Sheet

The balance sheet reveals a relatively low debt-to-equity ratio of 0.07 in the TTM period, indicating low leverage and a conservative capital structure. However, the return on equity is negative at -48.22%, reflecting the company's inability to generate profits from its equity base. The equity ratio remains stable, suggesting a solid asset base, but the negative ROE is a significant concern.

Cash Flow

Cash flow analysis shows a decline in free cash flow growth by 32.89% in the TTM period, indicating potential liquidity issues. The operating cash flow to net income ratio is 0.17, suggesting that cash generation from operations is weak relative to net income. The free cash flow to net income ratio of 0.82 indicates some ability to convert earnings into cash, but overall cash flow performance is underwhelming.

Breakdown	TTM	Dec 2025	Dec 2023	Dec 2022	Dec 2021	Dec 2019
Income Statement
Total Revenue	1.82B	1.91B	2.07B	2.22B	2.10B	1.56B
Gross Profit	860.95M	914.41M	899.35M	953.19M	927.30M	641.11M
EBITDA	13.90M	268.61M	286.94M	310.88M	328.61M	231.59M
Net Income	-658.83M	123.75M	143.27M	223.76M	253.95M	168.54M
Balance Sheet
Total Assets	2.41B	3.13B	2.91B	2.82B	2.26B	1.65B
Cash, Cash Equivalents and Short-Term Investments	24.97M	18.87M	29.07M	33.38M	45.12M	11.87M
Total Debt	932.67M	962.95M	984.20M	865.50M	381.98M	320.78M
Total Liabilities	1.48B	1.45B	1.42B	1.50B	1.02B	652.90M
Stockholders Equity	926.28M	1.68B	1.49B	1.33B	1.24B	996.64M
Cash Flow
Free Cash Flow	75.12M	83.14M	33.38M	62.78M	215.44M	168.92M
Operating Cash Flow	91.17M	113.21M	208.24M	140.82M	314.11M	195.30M
Investing Cash Flow	-269.97M	-263.09M	-319.33M	-438.91M	-98.67M	-25.25M
Financing Cash Flow	181.03M	150.25M	106.78M	286.35M	-194.78M	-178.92M

Helen Of Troy Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 20.23
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HELE, the sentiment is Neutral. The current price of 20.23 is above the 20-day moving average (MA) of 19.74, below the 50-day MA of 22.69, and below the 200-day MA of 33.66, indicating a neutral trend. The MACD of -0.97 indicates Negative momentum. The RSI at 46.08 is Neutral, neither overbought nor oversold. The STOCH value of 49.05 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HELE.

Helen Of Troy Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
UG	71 Outperform	$32.48M	12.70	21.68%	8.57%	-11.81%	-21.23%
NUS	69 Neutral	$523.69M	5.28	13.68%	2.16%	-11.79%	―
EPC	63 Neutral	$892.11M	14.18	4.12%	3.13%	-2.92%	-43.06%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
SPB	62 Neutral	$1.32B	20.31	2.98%	3.40%	-2.78%	-17.38%
SKIN	50 Neutral	$175.02M	-4.90	-26.54%	―	-15.33%	75.52%
HELE	48 Neutral	$446.53M	―	-52.84%	―	-5.64%	-577.74%

Helen Of Troy Corporate Events

Helen Of Troy’s Chief Legal Officer Resigns

On October 20, 2025, Tessa N. Judge, Chief Legal Officer and Secretary of Helen of Troy Limited, announced her intention to resign from the company effective November 28, 2025, to pursue another professional opportunity. Her departure was not due to any disagreement with the company, and she will assist in the transition process until her departure. The company has expressed its gratitude for her contributions and leadership.

The most recent analyst rating on (HELE) stock is a Hold with a $23.00 price target. To see the full list of analyst forecasts on Helen Of Troy stock, see the HELE Stock Forecast page.

Helen of Troy Reports Q2 Loss Amid Sales Decline

Helen of Troy Limited, a global consumer products company known for its diverse portfolio of brands in home, outdoor, beauty, and wellness sectors, has reported its second-quarter fiscal 2026 results, highlighting a significant decline in net sales and earnings. The company, facing a challenging economic environment, reported an 8.9% decline in consolidated net sales to $431.8 million and a GAAP diluted loss per share of $13.44, primarily due to substantial non-cash asset impairment charges.

Helen Of Troy’s Earnings Call: Cautious Optimism Amid Challenges

The recent earnings call for Helen Of Troy reflected a sentiment of cautious optimism amidst a backdrop of challenges and achievements. The company highlighted strong performance in certain brands and strategic progress, while also addressing significant hurdles such as sales declines and tariff impacts. The overall tone was one of hopeful recovery and future growth.

Helen Of Troy Shareholders Approve Key Proposals at AGM

On August 20, 2025, Helen of Troy Limited held its annual general meeting where shareholders approved several key proposals, including the 2025 Stock Incentive Plan, the election of eight directors to the Board, and the ratification of Grant Thornton LLP as the company’s auditor. The approval of these proposals reflects shareholder support for the company’s strategic direction and governance, potentially impacting its future operations and market positioning.

The most recent analyst rating on (HELE) stock is a Hold with a $23.00 price target. To see the full list of analyst forecasts on Helen Of Troy stock, see the HELE Stock Forecast page.

Helen Of Troy Appoints Scott Uzzell as New CEO

On August 12, 2025, Helen of Troy Limited announced the appointment of Scott Uzzell as the new Chief Executive Officer, effective September 1, 2025. Uzzell, with over 30 years of experience in consumer products, is expected to lead the company into its next phase of growth and innovation. The appointment is part of a strategic move to enhance the company’s brand platform and drive product innovation, aiming to restore growth and investor confidence. Brian Grass, who served as interim CEO, will return to his role as Chief Financial Officer.

The most recent analyst rating on (HELE) stock is a Hold with a $68.00 price target. To see the full list of analyst forecasts on Helen Of Troy stock, see the HELE Stock Forecast page.