Helen Of Troy (HELE) AI Stock Analysis

• Market Cap: $438.93M
• Dividend Yield: N/A
• Average Volume (3M): 818.32K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.77
• Revenue Growth: -5.64%
• EPS Growth: -577.74%
• Country: US
• Employees: 1,883
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Household & Personal Products
• EPS (TTM): 0.59
• Shares Outstanding: 23,028,818
• 10 Day Avg. Volume: 772,562
• 30 Day Avg. Volume: 818,324
• PEG Ratio: -0.43
• Price to Book (P/B): 0.75
• Price to Sales (P/S): 0.66
• P/FCF Ratio: 15.25
• Enterprise Value/Market Cap: 3.35
• Enterprise Value/Revenue: 0.81
• Enterprise Value/Gross Profit: 1.71
• Enterprise Value/Ebitda: -13.34
• 1Y Price Target: $24.00
• Price Target Upside: 25.92% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 4
• EPS Forecast (FY): 4.03
• Revenue Forecast (FY): $1.76B

• Rating: 47 Neutral
• Price Target: $18.00 ▼(-5.56% Downside)

Helen Of Troy's overall stock score is primarily impacted by its weak financial performance, with declining revenue and profitability. The technical analysis indicates a bearish trend, and the valuation is unattractive due to a negative P/E ratio and no dividend yield. The earnings call provided some optimism with strong brand performance and strategic initiatives, but significant challenges remain.

Positive Factors

Brand Performance

Strong performance in key brands indicates effective brand management and potential for sustained revenue growth, supporting long-term business stability.

Strategic Partnerships

Strategic partnerships like the one with Arbor Snowboards enhance brand visibility and open new market opportunities, potentially driving long-term growth.

Tariff Mitigation Strategies

Efforts to mitigate tariff impacts through strategic initiatives can improve cost management and profitability, strengthening the company's competitive position.

Negative Factors

Revenue Decline

A significant decline in revenue reflects challenges in market demand and competitive pressures, potentially impacting long-term financial health.

Profitability Challenges

Sustained profitability issues indicate operational inefficiencies and cost management challenges, which may hinder long-term financial recovery.

Cash Flow Weakness

Weak cash flow generation limits the company's ability to invest in growth opportunities and manage financial obligations, affecting long-term sustainability.

Helen Of Troy Business Overview & Revenue Model

Company Description

Helen of Troy Limited (HELE) is a global consumer products company that designs, develops, and markets a diverse range of products primarily in the beauty, health, and home sectors. The company operates through multiple well-known brands, including OXO, Hot Tools, and Revlon, offering an extensive portfolio of personal care, home goods, and household products. Helen of Troy focuses on innovation and quality, catering to both consumers and professionals across various markets worldwide.

How the Company Makes Money

Helen of Troy generates revenue through the sale of its consumer products across several key categories, including beauty tools and appliances, health and wellness products, and home goods. The company primarily operates on a direct-to-consumer model as well as through wholesale distribution to retailers and e-commerce platforms. Key revenue streams include product sales from its owned brands, licensing agreements, and partnerships with retailers. Additionally, Helen of Troy invests in marketing and product development to strengthen its brand presence and drive consumer demand, contributing to its overall earnings.

Helen Of Troy Financial Statement Overview

Summary

Helen Of Troy is facing significant financial challenges, with declining revenue and profitability impacting its income statement. The balance sheet remains stable with low leverage, but the negative return on equity is concerning. Cash flow performance is weak, with declining free cash flow growth and limited cash generation from operations.

Income Statement

The income statement shows a concerning trend with declining revenue and profitability. The TTM data indicates a negative net profit margin of -36.20% and a negative EBIT margin of -28.54%, reflecting significant operational challenges. Revenue has decreased by 2.28% in the TTM period, and the company has shifted from profitability in previous years to a net loss. This decline in financial performance suggests potential issues in cost management or market conditions.

Balance Sheet

The balance sheet reveals a relatively low debt-to-equity ratio of 0.07 in the TTM period, indicating low leverage and a conservative capital structure. However, the return on equity is negative at -48.22%, reflecting the company's inability to generate profits from its equity base. The equity ratio remains stable, suggesting a solid asset base, but the negative ROE is a significant concern.

Cash Flow

Cash flow analysis shows a decline in free cash flow growth by 32.89% in the TTM period, indicating potential liquidity issues. The operating cash flow to net income ratio is 0.17, suggesting that cash generation from operations is weak relative to net income. The free cash flow to net income ratio of 0.82 indicates some ability to convert earnings into cash, but overall cash flow performance is underwhelming.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	1.82B	1.91B	2.01B	2.07B	2.22B	2.10B
Gross Profit	860.95M	914.41M	948.66M	899.35M	953.19M	927.30M
EBITDA	-110.27M	268.61M	301.32M	286.94M	310.88M	328.61M
Net Income	-658.83M	123.75M	168.59M	143.27M	223.76M	253.95M
Balance Sheet
Total Assets	2.41B	3.13B	2.84B	2.91B	2.82B	2.26B
Cash, Cash Equivalents and Short-Term Investments	24.97M	18.87M	18.50M	29.07M	33.38M	45.12M
Total Debt	932.67M	962.95M	711.19M	984.20M	865.50M	381.98M
Total Liabilities	1.48B	1.45B	1.20B	1.42B	1.50B	1.02B
Stockholders Equity	926.28M	1.68B	1.64B	1.49B	1.33B	1.24B
Cash Flow
Free Cash Flow	75.12M	83.14M	269.42M	33.38M	62.78M	215.44M
Operating Cash Flow	91.17M	113.21M	306.07M	208.24M	140.82M	314.11M
Investing Cash Flow	-269.97M	-263.09M	5.45M	-319.33M	-438.91M	-98.67M
Financing Cash Flow	181.03M	150.25M	-322.09M	106.78M	286.35M	-194.78M

Helen Of Troy Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 19.06
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HELE, the sentiment is Neutral. The current price of 19.06 is above the 20-day moving average (MA) of 18.78, below the 50-day MA of 20.93, and below the 200-day MA of 30.44, indicating a neutral trend. The MACD of -0.66 indicates Negative momentum. The RSI at 48.33 is Neutral, neither overbought nor oversold. The STOCH value of 56.14 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HELE.

Helen Of Troy Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
UG	71 Outperform	$32.48M	12.70	17.85%	10.56%	-18.29%	-43.76%
SPB	64 Neutral	$1.34B	14.88	4.92%	3.15%	-5.21%	1.96%
EPC	63 Neutral	$828.46M	33.41	1.62%	3.26%	-1.34%	-73.59%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
NUS	61 Neutral	$507.49M	4.78	14.55%	2.31%	-12.10%	―
HELE	47 Neutral	$438.93M	―	-52.84%	―	-5.64%	-577.74%
SKIN	47 Neutral	$175.02M	-4.90	-18.73%	―	-13.14%	57.98%

Helen Of Troy Corporate Events

Helen Of Troy Appoints CEO as New Director

On November 4, 2025, Helen of Troy Limited announced the appointment of its CEO, G. Scott Uzzell, as a director of the company. Mr. Uzzell will serve until the next annual general meeting of shareholders or until a successor is appointed. He will not receive any compensation for his board service, and there are no special arrangements or family ties influencing his appointment.

The most recent analyst rating on (HELE) stock is a Hold with a $23.00 price target. To see the full list of analyst forecasts on Helen Of Troy stock, see the HELE Stock Forecast page.

Helen Of Troy’s Chief Legal Officer Resigns

On October 20, 2025, Tessa N. Judge, Chief Legal Officer and Secretary of Helen of Troy Limited, announced her intention to resign from the company effective November 28, 2025, to pursue another professional opportunity. Her departure was not due to any disagreement with the company, and she will assist in the transition process until her departure. The company has expressed its gratitude for her contributions and leadership.

The most recent analyst rating on (HELE) stock is a Hold with a $23.00 price target. To see the full list of analyst forecasts on Helen Of Troy stock, see the HELE Stock Forecast page.

Helen of Troy Reports Q2 Loss Amid Sales Decline

Helen of Troy Limited, a global consumer products company known for its diverse portfolio of brands in home, outdoor, beauty, and wellness sectors, has reported its second-quarter fiscal 2026 results, highlighting a significant decline in net sales and earnings. The company, facing a challenging economic environment, reported an 8.9% decline in consolidated net sales to $431.8 million and a GAAP diluted loss per share of $13.44, primarily due to substantial non-cash asset impairment charges.

Helen Of Troy’s Earnings Call: Cautious Optimism Amid Challenges

The recent earnings call for Helen Of Troy reflected a sentiment of cautious optimism amidst a backdrop of challenges and achievements. The company highlighted strong performance in certain brands and strategic progress, while also addressing significant hurdles such as sales declines and tariff impacts. The overall tone was one of hopeful recovery and future growth.

Helen Of Troy Shareholders Approve Key Proposals at AGM

On August 20, 2025, Helen of Troy Limited held its annual general meeting where shareholders approved several key proposals, including the 2025 Stock Incentive Plan, the election of eight directors to the Board, and the ratification of Grant Thornton LLP as the company’s auditor. The approval of these proposals reflects shareholder support for the company’s strategic direction and governance, potentially impacting its future operations and market positioning.

The most recent analyst rating on (HELE) stock is a Hold with a $23.00 price target. To see the full list of analyst forecasts on Helen Of Troy stock, see the HELE Stock Forecast page.