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Helen Of Troy (HELE)
NASDAQ:HELE
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Helen Of Troy (HELE) AI Stock Analysis

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HELE

Helen Of Troy

(NASDAQ:HELE)

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Neutral 54 (OpenAI - 5.2)
Rating:54Neutral
Price Target:
$29.00
▲(53.76% Upside)
Action:Reiterated
Date:07/08/26
The score is held back primarily by weak financial performance driven by steep recent losses and higher leverage risk, despite positive cash flow. Technicals are a key support with a clear uptrend and healthy (not overextended) momentum. Earnings-call commentary is moderately positive due to reiterated guidance, Q1 outperformance, and deleveraging, but margin compression and tariff/inflation uncertainty limit upside. Valuation remains challenged given the negative P/E and no provided dividend yield.
Positive Factors
Cash generation
Helen of Troy continues to produce positive operating cash flow (~$112M TTM) and free cash flow (~$86M TTM). Durable cash generation provides liquidity to support working capital, debt paydown, targeted capex and brand investments, cushioning near-term operational volatility.
Negative Factors
Profitability deterioration
Trailing results show a sharp drop to a large net loss and negative operating profit (TTM net margin near -50%). Persistent unprofitability erodes returns, constrains reinvestment ability, and raises the probability of structural remediation or more aggressive cost actions if margins do not recover.
Read all positive and negative factors
Positive Factors
Negative Factors
Cash generation
Helen of Troy continues to produce positive operating cash flow (~$112M TTM) and free cash flow (~$86M TTM). Durable cash generation provides liquidity to support working capital, debt paydown, targeted capex and brand investments, cushioning near-term operational volatility.
Read all positive factors

Helen Of Troy Key Performance Indicators (KPIs)

Any
Any
Revenue By Segment
Revenue By Segment
Analyzes revenue from different business segments, revealing which product lines or services are contributing most to growth and which might need strategic attention.
Chart InsightsBoth Home & Outdoor and Beauty & Wellness show seasonal volatility and recent YoY softness, but late‑year rebounds and outsized contributions from winning brands and international expansion signal underlying resilience. Management has converted that resilience into tangible balance‑sheet progress via inventory control, tariff mitigation and debt paydown, yet tariffs and promotional/mix pressure keep margins and cadence lumpy. Expect near‑term EPS/headwinds but steady improvement as dual‑sourcing and COGS rebalancing roll out — this is a turnaround with short‑term pain and clearer longer‑term de‑risking.
Data provided by:The Fly

Helen Of Troy (HELE) vs. SPDR S&P 500 ETF (SPY)

Helen Of Troy Business Overview & Revenue Model

Company Description
Helen of Troy Limited is a global consumer products enterprise that markets a diverse array of goods across the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific region, and Latin America. The company's operations are struct...
How the Company Makes Money
Helen of Troy primarily makes money by selling branded consumer products to retail and e-commerce customers on a wholesale basis, with revenue recognized from product sales across its operating segments (notably Home & Outdoor and Beauty & Wellnes...

Helen Of Troy Earnings Call Summary

Earnings Call Date:Jul 08, 2026
(Q1-2027)
|
% Change Since: |
Next Earnings Date:Oct 07, 2026
Earnings Call Sentiment Positive
The call presented a generally constructive operational and financial start to fiscal 2027: Q1 sales growth (+8.2%) and segment gains (Home & Outdoor +9.5%, Beauty & Wellness +7%) beat expectations, debt was materially reduced and inventory improved, and management is investing in a new operating model and brand initiatives. However, notable headwinds persist — gross margin compression (~110 bps), ongoing tariff and inflationary pressure, supply-chain and geopolitical risk, one-time items affecting SG&A, and near-term cadence risk (possible second-half revenue decline). On balance, the positive delivery of better-than-expected top-line performance, deleveraging and clear strategic actions outweigh the near-term margin and macro risks.
Positive Updates
Consolidated Sales Growth Outperformed Expectations
Net sales increased 8.2% year over year in Q1, coming in above company expectations; Q1 results benefited from ~$4–$5M favorable order phasing from earlier Prime Day timing.
Negative Updates
Gross Margin Compression
Consolidated gross profit margin decreased by 110 basis points to 46.0% year over year, driven by net unfavorable tariff impact, higher inventory obsolescence, and unfavorable customer mix within Home & Outdoor.
Read all updates
Q1-2027 Updates
Negative
Consolidated Sales Growth Outperformed Expectations
Net sales increased 8.2% year over year in Q1, coming in above company expectations; Q1 results benefited from ~$4–$5M favorable order phasing from earlier Prime Day timing.
Read all positive updates
Company Guidance
Management reiterated full‑year net sales guidance of $1.759–$1.831 billion (Home & Outdoor $859–$884M; Beauty & Wellness $900–$947M), maintained adjusted EBITDA of $190–$197M (implying +2.1% to +6.3% YoY) and adjusted EPS of $3.25–$3.75, and kept full‑year free cash flow at $85–$100M while raising planned capital expenditures by $2M; Q1 results beat expectations with consolidated sales +8.2% (helped by ~$4–$5M Prime Day order phasing), Home & Outdoor +9.5%, Beauty & Wellness +7.0%, International +1.1%, but Q1 free cash flow was slightly negative. Key margin and balance‑sheet metrics: consolidated gross margin down 110 bps to 46%, SG&A ratio 31% (vs. 45.1% LY, aided by a $55M pretax gain on a facility sale), adjusted operating margin 4% (down 30 bps), inventory $467M (down $17M YoY despite ~ $15M incremental tariffs in inventory), total debt reduced by $716M and net leverage to 3.48x (from 3.87x). Guidance embeds a Phase 1 tariff refund benefit now estimated at ~$9.2M (Q1 included a $1.8M pretax benefit), notes $71M of EPA tariffs paid not in Phase 1, expects H1 sales growth low‑ to mid‑single digits and a second‑half low‑single‑digit decline, anticipates roughly 20% of annual EPS in H1 (about 15% in Q2), and warns refund timing and ongoing cost inflation (commodities, freight, CNY, supply disruption) could affect results.

Helen Of Troy Financial Statement Overview

Summary
Overall fundamentals are pressured by a sharp profitability breakdown (TTM large net loss and negative operating profit), despite still-solid gross margin (~46%). The balance sheet shows meaningful leverage (debt roughly in line with equity) and weaker returns due to losses, increasing risk if earnings don’t recover. Offsetting this, operating cash flow (~$112M) and free cash flow (~$86M) remain positive, though free cash flow is down materially versus the prior period.
Income Statement
18
Very Negative
Balance Sheet
46
Neutral
Cash Flow
54
Neutral
BreakdownTTMFeb 2026Feb 2025Feb 2024Feb 2023Feb 2022
Income Statement
Total Revenue1.82B1.79B1.91B2.01B2.07B2.22B
Gross Profit825.54M815.69M914.41M948.66M899.35M953.19M
EBITDA-261.21M-727.80M268.61M301.32M286.94M310.88M
Net Income-412.50M-898.98M123.75M168.59M143.27M223.76M
Balance Sheet
Total Assets2.08B2.12B3.13B2.84B2.91B2.82B
Cash, Cash Equivalents and Short-Term Investments24.18M18.89M18.87M18.50M29.07M33.38M
Total Debt771.35M833.70M956.84M702.93M977.08M856.96M
Total Liabilities1.24B1.32B1.45B1.20B1.42B1.50B
Stockholders Equity843.52M798.20M1.68B1.64B1.49B1.33B
Cash Flow
Free Cash Flow80.49M131.91M83.14M269.42M33.38M62.78M
Operating Cash Flow112.16M171.14M113.21M306.07M208.24M140.82M
Investing Cash Flow47.54M-34.43M-263.09M5.45M-319.33M-438.91M
Financing Cash Flow-160.69M-136.69M150.25M-322.09M106.78M286.35M

Helen Of Troy Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price18.86
Price Trends
50DMA
26.10
Positive
100DMA
21.64
Positive
200DMA
20.88
Positive
Market Momentum
MACD
0.32
Positive
RSI
47.44
Neutral
STOCH
22.72
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HELE, the sentiment is Neutral. The current price of 18.86 is below the 20-day moving average (MA) of 27.75, below the 50-day MA of 26.10, and below the 200-day MA of 20.88, indicating a neutral trend. The MACD of 0.32 indicates Positive momentum. The RSI at 47.44 is Neutral, neither overbought nor oversold. The STOCH value of 22.72 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HELE.

Helen Of Troy Risk Analysis

Helen Of Troy disclosed 28 risk factors in its most recent earnings report. Helen Of Troy reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Helen Of Troy Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
$33.23M13.9421.40%9.81%-4.13%-18.10%
70
Outperform
$1.95B15.776.65%3.15%-3.76%148.09%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
58
Neutral
$249.06M4.686.84%2.39%-14.17%
56
Neutral
$1.20B-15.81-5.14%3.51%-5.30%-196.78%
54
Neutral
$638.90M-1.49-94.52%-2.08%-23.88%
50
Neutral
$122.23M-16.65-9.41%-8.16%85.14%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HELE
Helen Of Troy
26.34
3.79
16.81%
NUS
Nu Skin
5.23
-3.76
-41.86%
SPB
Spectrum Brands Holdings
83.31
27.03
48.04%
UG
United-Guardian
7.17
-0.46
-5.99%
EPC
Edgewell Personal Care
26.48
0.16
0.62%
SKIN
Beauty Health
0.91
-1.00
-52.41%

Helen Of Troy Corporate Events

Business Operations and StrategyRegulatory Filings and Compliance
Helen of Troy Releases Fiscal 2026 Sustainability Report
Neutral
Jun 4, 2026
On June 4, 2026, Helen of Troy Limited released its fiscal year 2026 Sustainability Report, making the document available on its corporate website for investors and other stakeholders. The filing, signed the same day by Chief Financial Officer Bri...
Business Operations and StrategyRegulatory Filings and Compliance
Helen of Troy Updates Annual Employee Incentive Plan
Neutral
May 19, 2026
On May 13, 2026, Helen of Troy Limited’s Board of Directors approved an amended and restated Annual Incentive Plan to update administrative and technical elements of its employee bonus program. The plan is intended to promote the company&#82...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 08, 2026