Helen Of Troy (HELE) AI Stock Analysis

• Market Cap: $650.55M
• Dividend Yield: N/A
• Average Volume (3M): 561.44K
• Price to Earnings (P/E): 5.3
• Beta (1Y): 0.76
• Revenue Growth: -4.93%
• EPS Growth: -23.61%
• Country: US
• Employees: 1,883
• Sector: Consumer Cyclical
• Sector Strength: 57
• Industry: Household & Personal Products
• EPS (TTM): 2.33
• Shares Outstanding: 22,955,345
• 10 Day Avg. Volume: 530,681
• 30 Day Avg. Volume: 561,436
• PEG Ratio: -0.53
• Price to Book (P/B): 1.81
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 80.88
• Enterprise Value/Market Cap: 5.61
• Enterprise Value/Revenue: 0.47
• Enterprise Value/Gross Profit: 3.99
• Enterprise Value/Ebitda: 3.61
• 1Y Price Target: $43.50
• Price Target Upside: 40.01% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2

• Rating: 69 Neutral
• Price Target: $34.00 ▲(9.43%Upside)

Helen Of Troy's overall stock score reflects strong valuation metrics and strategic improvements in cash flow management and leverage. However, challenges with declining revenue, profitability margins, and economic uncertainties weigh on the score. The company's commitment to sustainability and market positioning provides a positive outlook.

Positive Factors

Brand Strength

HELE still has a strong group of brands that can perform well given the right investment.

Leadership Stability

Interim CEO Brian Grass provides some stability, as he served as CFO between 2014-2022 and rejoined the company in 2023.

Operational Efficiency

Operational efficiency program Project Pegasus is on track for ~$30M in savings in FY25, helping management reallocate savings into brand marketing and innovation investment.

Negative Factors

Strategy Uncertainty

The stock is down on the news, as the change provides further uncertainty on the near-term strategy and recovery timeline during a time already filled with uncertainty.

Supply Chain Concerns

Concerns exist around company supply chains due to exposure to China and Southeast Asia manufacturing.

Tariff Impact

Uncertainty adds pressure to stock due to lack of FY26 guidance and high probability of negative cascading effects from tariff policies.

Helen Of Troy Business Overview & Revenue Model

Company Description

Helen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates through three segments: Home & Outdoor, Health & Wellness, and Beauty. The Home & Outdoor segment offers food preparation tools and gadgets, storage containers, and organization products; coffee makers, grinders, manual pour overs, and tea kettles; household cleaning products, shower organization, and bathroom accessories; feeding and drinking products, child seating products, cleaning tools, and nursery accessories; insulated water bottles, hydration packs, drinkware, mugs, food containers, lunch containers, insulated totes, soft coolers, and accessories; and technical and outdoor sports packs, travel packs, luggage, daypacks, and everyday packs. The Health & Wellness segment provides thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, and humidifiers; faucet mount water-filtration systems and pitcher-based water filtration systems; and air purifiers, heaters, fans, and humidifiers. The Beauty segment offers grooming brushes, tools, and decorative hair accessories; and shampoos, liquid hair styling, and treatment and conditioning products, as well as hair appliances. The company sells its products through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, grocery and specialty stores, beauty supply and e-commerce retailers, wholesalers, and various types of distributors, as well as directly to consumers under the OXO, Good Grips, Hydro Flask, Soft Works, OXO tot, OXO Brew, OXO Strive, OXO Outdoor, Osprey, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Revlon, and Bed Head brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.

How the Company Makes Money

Helen Of Troy generates revenue primarily through the sale of consumer products across its three main business segments: Health & Home, Housewares, and Beauty. The company distributes its products through various channels, including mass retailers, specialty stores, warehouse clubs, online platforms, and directly to consumers. Key revenue streams include sales of health and wellness products like air purifiers and humidifiers, housewares such as kitchen tools and storage solutions, and beauty appliances including hair styling tools and accessories. Strategic partnerships and licensing agreements with brand owners, such as Procter & Gamble for the Vicks and Braun brands, also contribute significantly to its earnings by allowing the company to leverage established brand equity and expand its product offerings.

Helen Of Troy Financial Statement Overview

Summary

Helen Of Troy demonstrates strong cash flow management and improved leverage with significant debt reduction, but faces challenges with declining revenue and profitability margins. The strengthened equity position provides stability, though reduced return on equity highlights efficiency concerns.

Income Statement

Helen Of Troy has experienced fluctuating revenue with a decline from $2,223 million in 2022 to $1,907 million in 2025. The gross profit margin remains strong at approximately 48% for 2025. However, the net profit margin decreased from 11.2% in 2022 to 6.5% in 2025, indicating declining profitability. A positive note is the stable EBIT and EBITDA margins seen in 2025 at 7.5% each, although these are lower than previous years.

Balance Sheet

The company's balance sheet shows a reduction in total debt from $702 million in 2024 to $49 million in 2025, significantly decreasing the debt-to-equity ratio. However, stockholders' equity has only modestly increased to $1,683 million in 2025. The equity ratio improved to 53.7% in 2025, reflecting a stronger equity position. The return on equity fell to 7.3% in 2025, indicating reduced efficiency in using equity to generate profits.

Cash Flow

Free cash flow in 2025 is stable at $113 million, although it has not recovered to the 2024 level of $269 million. The operating cash flow to net income ratio is robust at 0.91 for 2025, showing strong cash generation relative to net income. The free cash flow to net income ratio stands at 0.91, indicating efficient conversion of net income to cash.

Breakdown	Mar 2025	Mar 2024	Mar 2023	Mar 2022	Mar 2021
Income Statement
Total Revenue	1.91B	2.01B	2.07B	2.22B	2.10B
Gross Profit	914.41M	948.66M	899.35M	953.19M	927.30M
EBITDA	202.69M	313.61M	266.28M	313.46M	322.28M
Net Income	123.75M	168.59M	143.27M	223.76M	253.95M
Balance Sheet
Total Assets	3.13B	2.84B	2.91B	2.82B	2.26B
Cash, Cash Equivalents and Short-Term Investments	18.87M	18.50M	29.07M	33.38M	45.12M
Total Debt	956.84M	702.93M	977.08M	856.96M	381.98M
Total Liabilities	1.45B	1.20B	1.42B	1.50B	1.02B
Stockholders Equity	1.68B	1.64B	1.49B	1.33B	1.24B
Cash Flow
Free Cash Flow	83.14M	269.42M	33.38M	62.78M	215.44M
Operating Cash Flow	113.21M	306.07M	208.24M	140.82M	314.11M
Investing Cash Flow	-263.09M	5.45M	-319.33M	-438.91M	-98.67M
Financing Cash Flow	150.25M	-322.09M	106.78M	286.35M	-194.78M

Helen Of Troy Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 31.07
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HELE, the sentiment is Positive. The current price of 31.07 is above the 20-day moving average (MA) of 27.96, above the 50-day MA of 28.33, and below the 200-day MA of 52.13, indicating a neutral trend. The MACD of -0.11 indicates Negative momentum. The RSI at 61.50 is Neutral, neither overbought nor oversold. The STOCH value of 89.24 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HELE.

Helen Of Troy Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
IPAR	82 Outperform	$4.32B	26.12	22.16%	2.44%	10.32%	18.55%
HELE	69 Neutral	$650.55M	5.26	7.45%	―	-4.93%	-23.61%
EPC	65 Neutral	$1.09B	13.57	5.53%	2.58%	-2.11%	-28.79%
NUS	61 Neutral	$399.75M	―	-4.93%	3.00%	-11.85%	-1080.00%
SPB	58 Neutral	$1.30B	25.28	2.79%	3.45%	1.46%	-95.70%
Sector *	56 Neutral	HK$23.68B	3.88	-1.57%	6.91%	0.06%	-64.88%
NWL	49 Neutral	$2.35B	―	-8.46%	5.18%	-6.09%	17.71%

Helen Of Troy Corporate Events

Helen Of Troy Releases 2025 Sustainability Report

On June 5, 2025, Helen of Troy Limited released its fiscal year 2025 Sustainability Report, highlighting the company’s ongoing commitment to sustainable practices. The report, available on the company’s website, outlines the company’s efforts and achievements in sustainability, potentially impacting its operations and market positioning by reinforcing its dedication to environmental and social responsibility.

The most recent analyst rating on (HELE) stock is a Buy with a $84.00 price target. To see the full list of analyst forecasts on Helen Of Troy stock, see the HELE Stock Forecast page.

Helen Of Troy Announces Leadership Changes

On May 2, 2025, Helen of Troy Limited announced the departure of Noel Geoffroy as Chief Executive Officer and director, with Brian Grass appointed as interim CEO and Tracy Scheuerman as interim CFO. The Board has engaged an executive search firm to find a permanent CEO. These leadership changes aim to enhance the company’s long-term brand health and shareholder value. Mr. Grass and Ms. Scheuerman have extensive experience within the company, having held various financial leadership roles. The company emphasizes its commitment to sustainable growth and long-term shareholder value creation.