Helen Of Troy (HELE) AI Stock Analysis

• Market Cap: $392.00M
• Dividend Yield: N/A
• Average Volume (3M): 687.81K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.73
• Revenue Growth: -5.64%
• EPS Growth: -577.74%
• Country: US
• Employees: 1,883
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Household & Personal Products
• EPS (TTM): 1.71
• Shares Outstanding: 23,072,104
• 10 Day Avg. Volume: 518,524
• 30 Day Avg. Volume: 687,807
• PEG Ratio: -0.43
• Price to Book (P/B): 0.75
• Price to Sales (P/S): 0.66
• P/FCF Ratio: 15.25
• Enterprise Value/Market Cap: 3.34
• Enterprise Value/Revenue: 0.73
• Enterprise Value/Gross Profit: 1.56
• Enterprise Value/Ebitda: -6.59
• 1Y Price Target: $22.00
• Price Target Upside: 30.02% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 2
• EPS Forecast (FY): 3.47
• Revenue Forecast (FY): $1.77B

• Rating: 46 Neutral
• Price Target: $16.50 ▼(-2.48% Downside)
• Action: Reiterated Date: 01/09/26
• Date: Action: Reiterated 01/09/26

The score is primarily constrained by weak financial performance, driven by sharp TTM earnings deterioration and revenue pressure, with only partial support from positive cash flow. The earnings call reinforced near-term risk via lowered EPS guidance, tariff/pricing headwinds, and leverage/inventory pressures, while technical indicators show only modest stabilization and valuation support is limited due to loss-making results and no dividend yield.

Positive Factors

Brand portfolio & product innovation

A diversified portfolio with clear brand-level wins and ongoing new product launches supports durable shelf presence, retailer relationships, and pricing/mix improvement. Strong brand performance (e.g., Olive & June sales) signals repeatable revenue drivers that can sustain recovery and premium positioning over months.

Resilient gross margins

Sustained mid-to-high 40% gross margins provide a structural buffer against cost inflation and temporary volume weakness. Even with lower sales, a healthy gross margin preserves gross profit dollars and enables margin recovery as sourcing improvements and pricing take effect, supporting long-term earnings potential.

Cash generation and DTC growth

Positive free cash flow despite tariff-related outflows and strong 21% organic B2C growth indicate durable cash generation and successful direct-to-consumer channel expansion. This supports liquidity and higher-margin sales mix, helping fund innovation and working-capital needs during a multi-quarter recovery.

Negative Factors

Revenue and profitability deterioration

Sustained revenue declines and a swing to steep TTM losses (net margin roughly -36%) reflect structural demand or mix weaknesses. This materially reduces internal reinvestment capacity, risks asset impairments, and lengthens the recovery timeframe unless growth and margin levers consistently reaccelerate over multiple quarters.

Tariff & supply‑chain headwinds

Large, persistent tariff costs and import disruptions create structural cost pressure and interrupt pricing realization. Even with mitigation plans, the added complexity of supplier diversification and delayed pricing hurts margins and product availability, producing multi-quarter headwinds to sustained profitability and mix improvement.

Elevated inventory & leverage

High inventory and increased net leverage tie up liquidity and raise solvency risk if losses persist. Working-capital strain and near-term leverage covenant reliefs reduce optionality for strategic investments, while excess inventory risks margin-reducing promotions or write-downs that can worsen returns over several quarters.

Helen Of Troy Business Overview & Revenue Model

Company Description

Helen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates through three segments: Home & Outdoor, Health & Wellness, and Beauty. The Home & Outdoor segment offers food preparation tools and gadgets, storage containers, and organization products; coffee makers, grinders, manual pour overs, and tea kettles; household cleaning products, shower organization, and bathroom accessories; feeding and drinking products, child seating products, cleaning tools, and nursery accessories; insulated water bottles, hydration packs, drinkware, mugs, food containers, lunch containers, insulated totes, soft coolers, and accessories; and technical and outdoor sports packs, travel packs, luggage, daypacks, and everyday packs. The Health & Wellness segment provides thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, and humidifiers; faucet mount water-filtration systems and pitcher-based water filtration systems; and air purifiers, heaters, fans, and humidifiers. The Beauty segment offers grooming brushes, tools, and decorative hair accessories; and shampoos, liquid hair styling, and treatment and conditioning products, as well as hair appliances. The company sells its products through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, grocery and specialty stores, beauty supply and e-commerce retailers, wholesalers, and various types of distributors, as well as directly to consumers under the OXO, Good Grips, Hydro Flask, Soft Works, OXO tot, OXO Brew, OXO Strive, OXO Outdoor, Osprey, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Revlon, and Bed Head brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.

How the Company Makes Money

Helen of Troy generates revenue through the sale of its consumer products across several key categories, including beauty tools and appliances, health and wellness products, and home goods. The company primarily operates on a direct-to-consumer model as well as through wholesale distribution to retailers and e-commerce platforms. Key revenue streams include product sales from its owned brands, licensing agreements, and partnerships with retailers. Additionally, Helen of Troy invests in marketing and product development to strengthen its brand presence and drive consumer demand, contributing to its overall earnings.

Helen Of Troy Financial Statement Overview

Summary

Income statement weakness dominates: revenue has been declining and TTM profitability deteriorated sharply into steep losses, despite relatively steady gross margin. The balance sheet is mixed with concerns from negative returns and recent capital-structure shifts, while cash flow is a partial offset with positive TTM operating and free cash flow but uneven conversion historically.

Income Statement

Profitability and growth have deteriorated sharply. While gross margin remains relatively steady around the mid-to-high 40% range, the company moved from solid profitability in FY2024/FY2025 to steep losses in TTM (Trailing-Twelve-Months) (net margin roughly -36%), with negative operating results as well. Revenue has also trended down for several years and fell sharply in TTM, pointing to meaningful demand and/or one-time headwinds. Strength is limited to resilient gross margin, but current earnings power is weak and volatile.

Balance Sheet

Leverage and equity strength are mixed. Debt levels were moderate in prior years (debt-to-equity generally below 0.7), but TTM (Trailing-Twelve-Months) shows a major change in the capital structure with much lower reported debt alongside a weaker return profile (negative return on equity). Total assets and equity remain sizable, which provides some balance-sheet capacity, but the swing to negative returns raises concerns about asset quality/impairments and overall balance-sheet stability if losses persist.

Cash Flow

Cash generation is holding up better than earnings. Operating cash flow and free cash flow are positive in TTM (Trailing-Twelve-Months), and free cash flow improved versus the prior period, which helps liquidity during a profit downturn. However, cash flow is not particularly strong relative to the current loss profile, and historical free cash flow has been volatile (including a very weak year in FY2023), suggesting uneven cash conversion and potential working-capital swings.

Breakdown	TTM	Feb 2025	Feb 2024	Feb 2023	Feb 2022	Feb 2021
Income Statement
Total Revenue	1.80B	1.91B	2.01B	2.07B	2.22B	2.10B
Gross Profit	841.97M	914.41M	948.66M	899.35M	953.19M	927.30M
EBITDA	-198.85M	268.61M	301.32M	286.94M	310.88M	328.61M
Net Income	-792.50M	123.75M	168.59M	143.27M	223.76M	253.95M
Balance Sheet
Total Assets	2.34B	3.13B	2.84B	2.91B	2.82B	2.26B
Cash, Cash Equivalents and Short-Term Investments	29.74M	18.87M	18.50M	29.07M	33.38M	45.12M
Total Debt	946.88M	956.84M	702.93M	977.08M	856.96M	381.98M
Total Liabilities	1.49B	1.45B	1.20B	1.42B	1.50B	1.02B
Stockholders Equity	852.26M	1.68B	1.64B	1.49B	1.33B	1.24B
Cash Flow
Free Cash Flow	80.70M	83.14M	269.42M	33.38M	62.78M	215.44M
Operating Cash Flow	94.79M	113.21M	306.07M	208.24M	140.82M	314.11M
Investing Cash Flow	-266.56M	-263.09M	5.45M	-319.33M	-438.91M	-98.67M
Financing Cash Flow	158.11M	150.25M	-322.09M	106.78M	286.35M	-194.78M

Helen Of Troy Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 16.92
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HELE, the sentiment is Negative. The current price of 16.92 is below the 20-day moving average (MA) of 17.77, below the 50-day MA of 19.08, and below the 200-day MA of 22.63, indicating a bearish trend. The MACD of -0.39 indicates Positive momentum. The RSI at 40.08 is Neutral, neither overbought nor oversold. The STOCH value of 19.47 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HELE.

Helen Of Troy Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
UG	74 Outperform	$30.05M	15.33	17.85%	9.81%	-18.29%	-43.76%
SPB	68 Neutral	$1.81B	18.31	5.34%	3.15%	-5.21%	1.96%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
NUS	58 Neutral	$408.60M	2.67	22.00%	2.39%	-12.10%	―
EPC	52 Neutral	$1.05B	-26.44	1.62%	3.51%	-1.34%	-73.59%
SKIN	51 Neutral	$113.86M	-4.02	-18.73%	―	-13.14%	57.98%
HELE	46 Neutral	$392.00M	―	-63.90%	―	-5.64%	-577.74%