Helen Of Troy (HELE) AI Stock Analysis

• Market Cap: $439.52M
• Dividend Yield: N/A
• Average Volume (3M): 956.03K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.72
• Revenue Growth: -5.64%
• EPS Growth: -577.74%
• Country: US
• Employees: 1,883
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Household & Personal Products
• EPS (TTM): 1.71
• Shares Outstanding: 23,072,104
• 10 Day Avg. Volume: 991,430
• 30 Day Avg. Volume: 956,035
• PEG Ratio: -0.43
• Price to Book (P/B): 0.75
• Price to Sales (P/S): 0.66
• P/FCF Ratio: 15.25
• Enterprise Value/Market Cap: 1.14
• Enterprise Value/Revenue: 0.28
• Enterprise Value/Gross Profit: 0.60
• Enterprise Value/Ebitda: -2.52
• 1Y Price Target: $22.00
• Price Target Upside: 15.49% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 2
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 46 Neutral
• Price Target: $20.00 ▲(4.99% Upside)

The score is primarily constrained by weak financial performance, driven by sharp TTM earnings deterioration and revenue pressure, with only partial support from positive cash flow. The earnings call reinforced near-term risk via lowered EPS guidance, tariff/pricing headwinds, and leverage/inventory pressures, while technical indicators show only modest stabilization and valuation support is limited due to loss-making results and no dividend yield.

Positive Factors

Brand Strength & Innovation

Helen of Troy's portfolio of recognizable brands and continuous product launches, including collaborations, supports durable consumer demand, retailer placement, and channel leverage. Sustained innovation helps preserve share, supports premium SKUs, and underpins recovery over multiple quarters.

Direct-to-Consumer Momentum

A 21% organic B2C growth trend strengthens higher-margin, owned channels and first-party customer data. This durable shift improves marketing efficiency, repeat-purchase economics and pricing control, reducing dependence on wholesale while supporting margin recovery over the medium term.

Positive Cash Generation & Liquidity Actions

Positive TTM operating and free cash flow amid earnings weakness provides liquidity to fund inventory rebalancing, supplier transitions and targeted brand investment. Coupled with a credit-agreement amendment, this cash generation preserves flexibility for restructuring or strategic actions.

Negative Factors

Revenue Decline & Profitability Deterioration

Multi-year revenue declines and a swing to steep TTM losses (net margin roughly -36%) point to structural demand, mix or execution problems. Sustained negative profitability risks capital erosion, constrained reinvestment, and potential asset impairments if recovery doesn't materialize within several quarters.

Tariff-Driven Margin Pressure

Material tariff exposure has raised COGS and disrupted sourcing; mitigation (diversifying production, repricing) will take time and has shown delayed pricing realization. Structural supply-chain shifts and execution risks can sustain margin compression across multiple reporting periods.

Elevated Inventory & Higher Leverage

Significantly higher inventory and net leverage near 3.8x reduce financial flexibility and increase refinancing or covenant risk if earnings remain weak. Excess stock ties up cash, risks markdowns or impairments, and can prolong recovery by necessitating trade promotion or price concessions.

Helen Of Troy Business Overview & Revenue Model

Company Description

Helen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates through three segments: Home & Outdoor, Health & Wellness, and Beauty. The Home & Outdoor segment offers food preparation tools and gadgets, storage containers, and organization products; coffee makers, grinders, manual pour overs, and tea kettles; household cleaning products, shower organization, and bathroom accessories; feeding and drinking products, child seating products, cleaning tools, and nursery accessories; insulated water bottles, hydration packs, drinkware, mugs, food containers, lunch containers, insulated totes, soft coolers, and accessories; and technical and outdoor sports packs, travel packs, luggage, daypacks, and everyday packs. The Health & Wellness segment provides thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, and humidifiers; faucet mount water-filtration systems and pitcher-based water filtration systems; and air purifiers, heaters, fans, and humidifiers. The Beauty segment offers grooming brushes, tools, and decorative hair accessories; and shampoos, liquid hair styling, and treatment and conditioning products, as well as hair appliances. The company sells its products through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, grocery and specialty stores, beauty supply and e-commerce retailers, wholesalers, and various types of distributors, as well as directly to consumers under the OXO, Good Grips, Hydro Flask, Soft Works, OXO tot, OXO Brew, OXO Strive, OXO Outdoor, Osprey, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Revlon, and Bed Head brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.

How the Company Makes Money

Helen of Troy generates revenue through the sale of its consumer products across several key categories, including beauty tools and appliances, health and wellness products, and home goods. The company primarily operates on a direct-to-consumer model as well as through wholesale distribution to retailers and e-commerce platforms. Key revenue streams include product sales from its owned brands, licensing agreements, and partnerships with retailers. Additionally, Helen of Troy invests in marketing and product development to strengthen its brand presence and drive consumer demand, contributing to its overall earnings.

Helen Of Troy Financial Statement Overview

Summary

Income statement weakness dominates: revenue has been declining and TTM profitability deteriorated sharply into steep losses, despite relatively steady gross margin. The balance sheet is mixed with concerns from negative returns and recent capital-structure shifts, while cash flow is a partial offset with positive TTM operating and free cash flow but uneven conversion historically.

Income Statement

Profitability and growth have deteriorated sharply. While gross margin remains relatively steady around the mid-to-high 40% range, the company moved from solid profitability in FY2024/FY2025 to steep losses in TTM (Trailing-Twelve-Months) (net margin roughly -36%), with negative operating results as well. Revenue has also trended down for several years and fell sharply in TTM, pointing to meaningful demand and/or one-time headwinds. Strength is limited to resilient gross margin, but current earnings power is weak and volatile.

Balance Sheet

Leverage and equity strength are mixed. Debt levels were moderate in prior years (debt-to-equity generally below 0.7), but TTM (Trailing-Twelve-Months) shows a major change in the capital structure with much lower reported debt alongside a weaker return profile (negative return on equity). Total assets and equity remain sizable, which provides some balance-sheet capacity, but the swing to negative returns raises concerns about asset quality/impairments and overall balance-sheet stability if losses persist.

Cash Flow

Cash generation is holding up better than earnings. Operating cash flow and free cash flow are positive in TTM (Trailing-Twelve-Months), and free cash flow improved versus the prior period, which helps liquidity during a profit downturn. However, cash flow is not particularly strong relative to the current loss profile, and historical free cash flow has been volatile (including a very weak year in FY2023), suggesting uneven cash conversion and potential working-capital swings.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	1.91B	2.01B	2.07B	2.22B	2.10B
Gross Profit	914.41M	948.66M	899.35M	953.19M	927.30M
EBITDA	268.61M	301.32M	286.94M	310.88M	328.61M
Net Income	123.75M	168.59M	143.27M	223.76M	253.95M
Balance Sheet
Total Assets	3.13B	2.84B	2.91B	2.82B	2.26B
Cash, Cash Equivalents and Short-Term Investments	18.87M	18.50M	29.07M	33.38M	45.12M
Total Debt	956.84M	702.93M	977.08M	856.96M	381.98M
Total Liabilities	1.45B	1.20B	1.42B	1.50B	1.02B
Stockholders Equity	1.68B	1.64B	1.49B	1.33B	1.24B
Cash Flow
Free Cash Flow	83.14M	269.42M	33.38M	62.78M	215.44M
Operating Cash Flow	113.21M	306.07M	208.24M	140.82M	314.11M
Investing Cash Flow	-263.09M	5.45M	-319.33M	-438.91M	-98.67M
Financing Cash Flow	150.25M	-322.09M	106.78M	286.35M	-194.78M

Helen Of Troy Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 19.05
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HELE, the sentiment is Negative. The current price of 19.05 is below the 20-day moving average (MA) of 20.36, below the 50-day MA of 19.83, and below the 200-day MA of 24.97, indicating a bearish trend. The MACD of -0.24 indicates Positive momentum. The RSI at 41.06 is Neutral, neither overbought nor oversold. The STOCH value of 17.64 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HELE.

Helen Of Troy Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
UG	72 Outperform	$29.13M	14.86	17.85%	9.81%	-18.29%	-43.76%
SPB	64 Neutral	$1.50B	16.62	4.92%	3.15%	-5.21%	1.96%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
NUS	61 Neutral	$537.23M	5.06	14.55%	2.39%	-12.10%	―
EPC	58 Neutral	$877.31M	35.19	1.62%	3.51%	-1.34%	-73.59%
SKIN	51 Neutral	$196.35M	-6.97	-18.73%	―	-13.14%	57.98%
HELE	46 Neutral	$439.52M	-0.55	-63.90%	―	-5.64%	-577.74%

Helen Of Troy Corporate Events

Helen Of Troy Amends Credit Agreement with Bank of America

On November 25, 2025, Helen of Troy Limited announced an amendment to its credit agreement with Bank of America, reducing the revolving credit facility from $1 billion to $750 million. The amendment introduces a new interest margin tier and modifies financial covenants, enhancing the company’s financial flexibility. This strategic move is expected to help Helen of Troy navigate the evolving economic landscape without impacting its borrowing capacity.

The most recent analyst rating on (HELE) stock is a Hold with a $18.00 price target. To see the full list of analyst forecasts on Helen Of Troy stock, see the HELE Stock Forecast page.

Helen Of Troy Appoints CEO as New Director

On November 4, 2025, Helen of Troy Limited announced the appointment of its CEO, G. Scott Uzzell, as a director of the company. Mr. Uzzell will serve until the next annual general meeting of shareholders or until a successor is appointed. He will not receive any compensation for his board service, and there are no special arrangements or family ties influencing his appointment.

The most recent analyst rating on (HELE) stock is a Hold with a $23.00 price target. To see the full list of analyst forecasts on Helen Of Troy stock, see the HELE Stock Forecast page.

Helen Of Troy’s Chief Legal Officer Resigns

On October 20, 2025, Tessa N. Judge, Chief Legal Officer and Secretary of Helen of Troy Limited, announced her intention to resign from the company effective November 28, 2025, to pursue another professional opportunity. Her departure was not due to any disagreement with the company, and she will assist in the transition process until her departure. The company has expressed its gratitude for her contributions and leadership.

The most recent analyst rating on (HELE) stock is a Hold with a $23.00 price target. To see the full list of analyst forecasts on Helen Of Troy stock, see the HELE Stock Forecast page.