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Helen Of Troy Limited (HELE)
NASDAQ:HELE
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Helen Of Troy (HELE) AI Stock Analysis

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HELE

Helen Of Troy

(NASDAQ:HELE)

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Neutral 52 (OpenAI - 4o)
Rating:52Neutral
Price Target:
$26.00
▲(2.20% Upside)
Helen Of Troy's overall stock score reflects significant financial challenges, including declining revenues and profitability. Technical analysis shows mixed signals, with short-term bullish momentum but longer-term bearish trends. The valuation is unattractive due to a negative P/E ratio and lack of dividend yield. Despite some positive developments in the earnings call, the company's financial and operational headwinds weigh heavily on the score.
Positive Factors
Product Innovation
Helen of Troy's focus on product innovation, evidenced by new launches, strengthens its competitive position and can drive long-term growth by meeting evolving consumer needs.
Free Cash Flow
The ability to generate strong free cash flow indicates efficient cash management and provides financial flexibility to invest in growth opportunities and manage debt.
Brand Growth
Growth in key brands suggests strong market presence and consumer demand, which can support sustained revenue growth and brand equity over time.
Negative Factors
Revenue Decline
The significant decline in revenue highlights challenges in maintaining market share and could impact long-term profitability if not addressed.
Tariff Impact
Tariff-related disruptions pose a structural challenge, affecting supply chain stability and cost structures, potentially impacting future revenue and margins.
Operating Loss
The substantial operating loss indicates financial strain and could limit the company's ability to invest in growth initiatives, affecting long-term competitiveness.

Helen Of Troy (HELE) vs. SPDR S&P 500 ETF (SPY)

Helen Of Troy Business Overview & Revenue Model

Company DescriptionHelen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates through three segments: Home & Outdoor, Health & Wellness, and Beauty. The Home & Outdoor segment offers food preparation tools and gadgets, storage containers, and organization products; coffee makers, grinders, manual pour overs, and tea kettles; household cleaning products, shower organization, and bathroom accessories; feeding and drinking products, child seating products, cleaning tools, and nursery accessories; insulated water bottles, hydration packs, drinkware, mugs, food containers, lunch containers, insulated totes, soft coolers, and accessories; and technical and outdoor sports packs, travel packs, luggage, daypacks, and everyday packs. The Health & Wellness segment provides thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, and humidifiers; faucet mount water-filtration systems and pitcher-based water filtration systems; and air purifiers, heaters, fans, and humidifiers. The Beauty segment offers grooming brushes, tools, and decorative hair accessories; and shampoos, liquid hair styling, and treatment and conditioning products, as well as hair appliances. The company sells its products through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, grocery and specialty stores, beauty supply and e-commerce retailers, wholesalers, and various types of distributors, as well as directly to consumers under the OXO, Good Grips, Hydro Flask, Soft Works, OXO tot, OXO Brew, OXO Strive, OXO Outdoor, Osprey, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Revlon, and Bed Head brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.
How the Company Makes MoneyHelen of Troy generates revenue through the sale of consumer products across its various segments. The primary revenue streams include direct sales through retail partners, e-commerce platforms, and direct-to-consumer channels. The Health & Home segment includes items like humidifiers and personal care appliances, while the Housewares segment features kitchen and household products, contributing significantly to sales. The Beauty segment focuses on hair care and styling tools, leveraging brand partnerships and licensing agreements with well-established brands. Additionally, the company benefits from strong relationships with major retailers, which helps drive consistent sales and market presence.

Helen Of Troy Earnings Call Summary

Earnings Call Date:Jul 10, 2025
(Q1-2026)
|
% Change Since: |
Next Earnings Date:Oct 09, 2025
Earnings Call Sentiment Negative
The earnings call outlined several positive developments such as strong free cash flow, product innovation, and growth in certain brands, but these were overshadowed by significant revenue declines, tariff-related impacts, and a high operating loss. The company faces challenges in stabilizing revenue and profitability while navigating tariff disruptions and consumer behavior shifts.
Q1-2026 Updates
Positive Updates
Strong Free Cash Flow
Generated strong free cash flow of $45 million compared to $16 million in the same period last year.
Point of Sale Growth in Key Brands
US point of sale unit growth in eight out of 11 key brands in the first quarter, with point of sale dollar growth in US mass of 4.4%.
Notable Product Innovation
Successful soft launch of the Drybar all-inclusive styler and new innovative products from Curlsmith and Olive and June.
Osprey Revenue Growth
Osprey revenue growth of 3.7% with point of sale growth of 3.8%, driven by expansion into categories outside of technical packs.
Olive and June Performance
Olive and June revenue and profitability continue to exceed expectations.
Negative Updates
Significant Revenue Decline
Consolidated net sales decreased 10.8% with a 17.3% organic net sales decrease excluding Olive and June.
Tariff-Related Revenue Impact
Approximately 45% of the organic revenue decline was driven by tariff-related trade disruption, including cancellation of direct import orders from China.
Consumer Trading Down
Evidence of consumer trading down with average price compression of 3% to 4% in the US business, impacting revenue and profitability.
High SG&A Ratio
SG&A ratio increased by 420 basis points, driven by growth investments, CEO succession costs, and higher outbound freight costs.
Operating Loss
GAAP operating loss for the quarter was $407 million, primarily due to noncash impairment charges.
Company Guidance
During the Helen of Troy Limited First Quarter 2026 Earnings Call, several key metrics were highlighted to guide expectations for the upcoming quarters. The company reported a 10.8% decline in consolidated revenue, with 8 percentage points attributed to tariff-related disruptions, including order cancellations and inventory pull-forwards. Despite these challenges, the company noted US point of sale unit growth in eight of its 11 key brands and a 4.4% dollar growth in US mass sales. The company's Q1 results were further impacted by a 3% to 4% average price compression in the US, indicating consumer trade-down behavior. For the second quarter, the company anticipates net sales between $408 and $432 million, with a projected decline of 14% to 9% year-over-year. Adjusted earnings per share (EPS) for the second quarter are expected to range from 45¢ to 60¢. Inventory levels are anticipated to increase to $510 million to $520 million by the end of the second quarter, driven by seasonal builds and tariff-related costs. Despite these headwinds, the company remains focused on its five key priorities to return to profitable growth, including improving go-to-market effectiveness and refocusing on product-driven innovation.

Helen Of Troy Financial Statement Overview

Summary
Helen Of Troy faces significant challenges with declining revenues and profitability margins. The income statement shows negative net profit margins and declining gross profit margins. The balance sheet is stable but shows potential risks with increasing liabilities. Cash flow is positive but declining, raising concerns about sustainability.
Income Statement
40
Negative
The company has experienced a declining revenue trend over the last few years, with revenue falling from $2.22 billion in 2022 to $1.86 billion in the TTM. Additionally, the net profit margin turned negative in the TTM, indicating a lack of profitability. The gross profit margin has also decreased, and EBIT and EBITDA margins have significantly declined into negative territory, highlighting operational challenges.
Balance Sheet
55
Neutral
Helen Of Troy's balance sheet shows a relatively stable equity base, with the equity ratio improving in the TTM to approximately 46.3%. However, the debt-to-equity ratio is relatively low compared to prior periods, signaling manageable leverage. Nevertheless, the declining stockholders' equity and increasing liabilities indicate potential future risks.
Cash Flow
60
Neutral
The cash flow statement shows a positive free cash flow in the TTM, albeit a decrease from prior periods. The operating cash flow to net income ratio is strong due to the negative net income, indicating good cash generation capability despite income losses. There is a notable decline in free cash flow compared to 2021, which raises concerns about sustaining cash flow levels.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.86B1.91B2.01B2.07B2.22B2.10B
Gross Profit886.34M914.41M948.66M899.35M953.19M927.30M
EBITDA-265.56M198.63M313.61M266.28M313.46M322.28M
Net Income-333.17M123.75M168.59M143.27M223.76M253.95M
Balance Sheet
Total Assets2.65B3.13B2.84B2.91B2.82B2.26B
Cash, Cash Equivalents and Short-Term Investments22.67M18.87M18.50M29.07M33.38M45.12M
Total Debt912.02M962.95M711.19M984.20M865.50M381.98M
Total Liabilities1.42B1.45B1.20B1.42B1.50B1.02B
Stockholders Equity1.23B1.68B1.64B1.49B1.33B1.24B
Cash Flow
Free Cash Flow125.30M83.14M269.42M33.38M62.78M215.44M
Operating Cash Flow146.23M113.21M306.07M208.24M140.82M314.11M
Investing Cash Flow-263.42M-263.09M5.45M-319.33M-438.91M-98.67M
Financing Cash Flow123.71M150.25M-322.09M106.78M286.35M-194.78M

Helen Of Troy Technical Analysis

Technical Analysis Sentiment
Positive
Last Price25.44
Price Trends
50DMA
23.52
Positive
100DMA
25.60
Negative
200DMA
39.55
Negative
Market Momentum
MACD
-0.14
Negative
RSI
60.30
Neutral
STOCH
64.56
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HELE, the sentiment is Positive. The current price of 25.44 is above the 20-day moving average (MA) of 24.02, above the 50-day MA of 23.52, and below the 200-day MA of 39.55, indicating a neutral trend. The MACD of -0.14 indicates Negative momentum. The RSI at 60.30 is Neutral, neither overbought nor oversold. The STOCH value of 64.56 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HELE.

Helen Of Troy Risk Analysis

Helen Of Troy disclosed 28 risk factors in its most recent earnings report. Helen Of Troy reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Helen Of Troy Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
605.85M5.9912.80%1.96%-11.79%
71
Outperform
35.64M13.917.73%-11.81%-21.23%
58
Neutral
917.20M14.344.13%3.04%-2.92%-43.06%
57
Neutral
1.30B19.493.85%3.51%-2.78%-17.38%
52
Neutral
$583.98M5.74-23.99%-4.39%-326.42%
50
Neutral
249.85M-7.00-56.17%-15.33%75.52%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HELE
Helen Of Troy
25.44
-36.41
-58.87%
NUS
Nu Skin
12.24
5.07
70.71%
SPB
Spectrum Brands Holdings
53.60
-38.95
-42.09%
UG
United-Guardian
7.76
-7.21
-48.16%
EPC
Edgewell Personal Care
19.74
-15.85
-44.53%
SKIN
Beauty Health
1.97
0.53
36.81%

Helen Of Troy Corporate Events

Shareholder MeetingsBusiness Operations and Strategy
Helen Of Troy Shareholders Approve Key Proposals at AGM
Positive
Aug 21, 2025

On August 20, 2025, Helen of Troy Limited held its annual general meeting where shareholders approved several key proposals, including the 2025 Stock Incentive Plan, the election of eight directors to the Board, and the ratification of Grant Thornton LLP as the company’s auditor. The approval of these proposals reflects shareholder support for the company’s strategic direction and governance, potentially impacting its future operations and market positioning.

Executive/Board ChangesBusiness Operations and Strategy
Helen Of Troy Appoints Scott Uzzell as New CEO
Positive
Aug 14, 2025

On August 12, 2025, Helen of Troy Limited announced the appointment of Scott Uzzell as the new Chief Executive Officer, effective September 1, 2025. Uzzell, with over 30 years of experience in consumer products, is expected to lead the company into its next phase of growth and innovation. The appointment is part of a strategic move to enhance the company’s brand platform and drive product innovation, aiming to restore growth and investor confidence. Brian Grass, who served as interim CEO, will return to his role as Chief Financial Officer.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 27, 2025