Helen Of Troy (HELE) AI Stock Analysis

• Market Cap: $567.46M
• Dividend Yield: N/A
• Average Volume (3M): 657.42K
• Price to Earnings (P/E): 5.7
• Beta (1Y): 0.82
• Revenue Growth: -4.39%
• EPS Growth: -326.42%
• Country: US
• Employees: 1,883
• Sector: Consumer Defensive
• Sector Strength: 48
• Industry: Household & Personal Products
• EPS (TTM): 0.41
• Shares Outstanding: 22,955,345
• 10 Day Avg. Volume: 724,656
• 30 Day Avg. Volume: 657,423
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 2.65
• Enterprise Value/Revenue: 0.81
• Enterprise Value/Gross Profit: 1.70
• Enterprise Value/Ebitda: -5.66
• 1Y Price Target: $27.50
• Price Target Upside: 6.10% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 2

• Rating: 52 Neutral
• Price Target: $25.00 ▼(-3.55% Downside)

Helen Of Troy's overall stock score is driven by significant financial challenges, including declining revenues and profitability. While technical indicators show some short-term momentum, the valuation remains unattractive due to negative earnings. Recent corporate events and strategic changes provide some optimism for future improvement.

Positive Factors

Brand performance

Not all is doom and gloom as there are some bright spots in some parts of the portfolio such as Olive & June, Osprey, and Curlsmith.

Tariff management

Tariffs on China should no longer be a crushing 145%+ rate and instead will be a painful but likely manageable ~54% rate.

Valuation

Valuation remains compelling and could see upside on increased clarity around the tariff situation and visibility into when sales could stabilize.

Negative Factors

Consumer spending

HELE continues to see sales pressured by consumer uncertainty leading to less spending on discretionary categories and trade down.

Leadership uncertainty

The lack of a more permanent leadership team will keep the strategy/turnaround in limbo, thus pressuring investor interest.

Tariff challenges

Sales and earnings were meaningfully pressured in the quarter from tariff-related challenges.

Helen Of Troy Business Overview & Revenue Model

Company Description

Helen of Troy Limited, commonly known as Helen of Troy, is a global consumer products company based in El Paso, Texas. The company operates through three primary segments: Health & Home, Housewares, and Beauty. Helen of Troy offers a diverse range of products, including personal care appliances, health and wellness products, and household items, with well-known brands such as OXO, Revlon, and Braun. The company focuses on innovation and design to enhance everyday living for consumers around the world.

How the Company Makes Money

Helen of Troy generates revenue through the sale of consumer products across its various segments. The primary revenue streams include direct sales through retail partners, e-commerce platforms, and direct-to-consumer channels. The Health & Home segment includes items like humidifiers and personal care appliances, while the Housewares segment features kitchen and household products, contributing significantly to sales. The Beauty segment focuses on hair care and styling tools, leveraging brand partnerships and licensing agreements with well-established brands. Additionally, the company benefits from strong relationships with major retailers, which helps drive consistent sales and market presence.

Helen Of Troy Financial Statement Overview

Summary

Helen Of Troy faces significant challenges with declining revenues and profitability margins. The income statement shows negative net profit margins and declining gross profit margins. The balance sheet is stable but shows potential risks with increasing liabilities. Cash flow is positive but declining, raising concerns about sustainability.

Income Statement

The company has experienced a declining revenue trend over the last few years, with revenue falling from $2.22 billion in 2022 to $1.86 billion in the TTM. Additionally, the net profit margin turned negative in the TTM, indicating a lack of profitability. The gross profit margin has also decreased, and EBIT and EBITDA margins have significantly declined into negative territory, highlighting operational challenges.

Balance Sheet

Helen Of Troy's balance sheet shows a relatively stable equity base, with the equity ratio improving in the TTM to approximately 46.3%. However, the debt-to-equity ratio is relatively low compared to prior periods, signaling manageable leverage. Nevertheless, the declining stockholders' equity and increasing liabilities indicate potential future risks.

Cash Flow

The cash flow statement shows a positive free cash flow in the TTM, albeit a decrease from prior periods. The operating cash flow to net income ratio is strong due to the negative net income, indicating good cash generation capability despite income losses. There is a notable decline in free cash flow compared to 2021, which raises concerns about sustaining cash flow levels.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	1.86B	1.91B	2.01B	2.07B	2.22B	2.10B
Gross Profit	886.34M	914.41M	948.66M	899.35M	953.19M	927.30M
EBITDA	-265.56M	198.63M	313.61M	266.28M	313.46M	322.28M
Net Income	-333.17M	123.75M	168.59M	143.27M	223.76M	253.95M
Balance Sheet
Total Assets	2.65B	3.13B	2.84B	2.91B	2.82B	2.26B
Cash, Cash Equivalents and Short-Term Investments	22.67M	18.87M	18.50M	29.07M	33.38M	45.12M
Total Debt	912.02M	962.95M	711.19M	984.20M	865.50M	381.98M
Total Liabilities	1.42B	1.45B	1.20B	1.42B	1.50B	1.02B
Stockholders Equity	1.23B	1.68B	1.64B	1.49B	1.33B	1.24B
Cash Flow
Free Cash Flow	125.30M	83.14M	269.42M	33.38M	62.78M	215.44M
Operating Cash Flow	146.23M	113.21M	306.07M	208.24M	140.82M	314.11M
Investing Cash Flow	-263.42M	-263.09M	5.45M	-319.33M	-438.91M	-98.67M
Financing Cash Flow	123.71M	150.25M	-322.09M	106.78M	286.35M	-194.78M

Helen Of Troy Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 25.92
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HELE, the sentiment is Positive. The current price of 25.92 is above the 20-day moving average (MA) of 23.88, above the 50-day MA of 24.63, and below the 200-day MA of 43.26, indicating a neutral trend. The MACD of 0.38 indicates Negative momentum. The RSI at 58.44 is Neutral, neither overbought nor oversold. The STOCH value of 77.42 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HELE.

Helen Of Troy Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
NUS	74 Outperform	$599.91M	6.05	13.68%	1.99%	-11.79%	―
IPAR	65 Neutral	$3.68B	22.74	20.68%	2.73%	7.04%	13.52%
Sector *	63 Neutral	$20.49B	14.78	-2.98%	3.11%	1.86%	-5.76%
SPB	59 Neutral	$1.33B	20.50	2.98%	3.44%	-2.78%	-17.38%
EPC	58 Neutral	$1.10B	17.52	4.12%	2.54%	-2.92%	-43.06%
HELE	52 Neutral	$567.46M	5.74	-23.99%	―	-4.39%	-326.42%
NWL	51 Neutral	$2.45B	―	-8.42%	4.44%	-5.29%	9.72%

Helen Of Troy Corporate Events

Helen Of Troy Shareholders Approve Key Proposals at AGM

On August 20, 2025, Helen of Troy Limited held its annual general meeting where shareholders approved several key proposals, including the 2025 Stock Incentive Plan, the election of eight directors to the Board, and the ratification of Grant Thornton LLP as the company’s auditor. The approval of these proposals reflects shareholder support for the company’s strategic direction and governance, potentially impacting its future operations and market positioning.

Helen Of Troy Appoints Scott Uzzell as New CEO

On August 12, 2025, Helen of Troy Limited announced the appointment of Scott Uzzell as the new Chief Executive Officer, effective September 1, 2025. Uzzell, with over 30 years of experience in consumer products, is expected to lead the company into its next phase of growth and innovation. The appointment is part of a strategic move to enhance the company’s brand platform and drive product innovation, aiming to restore growth and investor confidence. Brian Grass, who served as interim CEO, will return to his role as Chief Financial Officer.

Helen Of Troy Releases 2025 Sustainability Report

On June 5, 2025, Helen of Troy Limited released its fiscal year 2025 Sustainability Report, highlighting the company’s ongoing commitment to sustainable practices. The report, available on the company’s website, outlines the company’s efforts and achievements in sustainability, potentially impacting its operations and market positioning by reinforcing its dedication to environmental and social responsibility.