Helen Of Troy (HELE) AI Stock Analysis

• Market Cap: $543.35M
• Dividend Yield: N/A
• Average Volume (3M): 1.06M
• Price to Earnings (P/E): 5.7
• Beta (1Y): 0.76
• Revenue Growth: -4.39%
• EPS Growth: -326.42%
• Country: US
• Employees: 1,883
• Sector: Consumer Cyclical
• Sector Strength: 68
• Industry: Household & Personal Products
• EPS (TTM): 0.41
• Shares Outstanding: 22,955,345
• 10 Day Avg. Volume: 2,001,024
• 30 Day Avg. Volume: 1,057,929
• PEG Ratio: <0.01
• Price to Book (P/B): 0.38
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 3.72
• Enterprise Value/Market Cap: 0.92
• Enterprise Value/Revenue: 0.07
• Enterprise Value/Gross Profit: 0.56
• Enterprise Value/Ebitda: 1.10
• 1Y Price Target: $27.50
• Price Target Upside: 16.18% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 2

• Rating: 44 Neutral
• Price Target: $21.50 ▼(-9.17%Downside)

Helen Of Troy's overall stock score is primarily affected by weak financial performance and bearish technical indicators. The negative valuation metrics further detract from the stock's attractiveness. While the earnings call provided some positive highlights, significant revenue declines and operational losses are concerning. The company's commitment to sustainability is a positive note but has minimal impact on the overall score.

Positive Factors

Brand Performance

Not all is doom and gloom as there are some bright spots in some parts of the portfolio such as Olive & June, Osprey, and Curlsmith.

Valuation

Current valuation for Helen Of Troy is considered very attractive as the company has reduced exposure to China and has been near-sourcing to Mexico and moving production to Vietnam.

Negative Factors

Consumer Spending

HELE continues to see sales pressured by consumer uncertainty leading to less spending on discretionary categories and trade down.

Leadership Uncertainty

The lack of a more permanent leadership team will keep the strategy/turnaround in limbo, thus pressuring investor interest.

Tariff Impact

Sales and earnings were meaningfully pressured in the quarter from tariff-related challenges.

Helen Of Troy Business Overview & Revenue Model

Company Description

Helen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates through three segments: Home & Outdoor, Health & Wellness, and Beauty. The Home & Outdoor segment offers food preparation tools and gadgets, storage containers, and organization products; coffee makers, grinders, manual pour overs, and tea kettles; household cleaning products, shower organization, and bathroom accessories; feeding and drinking products, child seating products, cleaning tools, and nursery accessories; insulated water bottles, hydration packs, drinkware, mugs, food containers, lunch containers, insulated totes, soft coolers, and accessories; and technical and outdoor sports packs, travel packs, luggage, daypacks, and everyday packs. The Health & Wellness segment provides thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, and humidifiers; faucet mount water-filtration systems and pitcher-based water filtration systems; and air purifiers, heaters, fans, and humidifiers. The Beauty segment offers grooming brushes, tools, and decorative hair accessories; and shampoos, liquid hair styling, and treatment and conditioning products, as well as hair appliances. The company sells its products through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, grocery and specialty stores, beauty supply and e-commerce retailers, wholesalers, and various types of distributors, as well as directly to consumers under the OXO, Good Grips, Hydro Flask, Soft Works, OXO tot, OXO Brew, OXO Strive, OXO Outdoor, Osprey, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Revlon, and Bed Head brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.

How the Company Makes Money

Helen Of Troy generates revenue primarily through the sale of consumer products across its three main business segments: Health & Home, Housewares, and Beauty. The company distributes its products through various channels, including mass retailers, specialty stores, warehouse clubs, online platforms, and directly to consumers. Key revenue streams include sales of health and wellness products like air purifiers and humidifiers, housewares such as kitchen tools and storage solutions, and beauty appliances including hair styling tools and accessories. Strategic partnerships and licensing agreements with brand owners, such as Procter & Gamble for the Vicks and Braun brands, also contribute significantly to its earnings by allowing the company to leverage established brand equity and expand its product offerings.

Helen Of Troy Financial Statement Overview

Summary

Helen Of Troy faces significant challenges with declining revenues and profitability margins. The balance sheet is relatively stable with manageable leverage, but fluctuating cash flows and negative net profit margins highlight financial instability.

Income Statement

The company has experienced a declining revenue trend over the last few years, with revenue falling from $2.22 billion in 2022 to $1.86 billion in the TTM. Additionally, the net profit margin turned negative in the TTM, indicating a lack of profitability. The gross profit margin has also decreased, and EBIT and EBITDA margins have significantly declined into negative territory, highlighting operational challenges.

Balance Sheet

Helen Of Troy's balance sheet shows a relatively stable equity base, with the equity ratio improving in the TTM to approximately 46.3%. However, the debt-to-equity ratio is relatively low compared to prior periods, signaling manageable leverage. Nevertheless, the declining stockholders' equity and increasing liabilities indicate potential future risks.

Cash Flow

The cash flow statement shows a positive free cash flow in the TTM, albeit a decrease from prior periods. The operating cash flow to net income ratio is strong due to the negative net income, indicating good cash generation capability despite income losses. There is a notable decline in free cash flow compared to 2021, which raises concerns about sustaining cash flow levels.

Breakdown	Mar 2025	Mar 2024	Mar 2023	Mar 2022	Mar 2021
Income Statement
Total Revenue	1.91B	2.01B	2.07B	2.22B	2.10B
Gross Profit	914.41M	948.66M	899.35M	953.19M	927.30M
EBITDA	198.63M	313.61M	266.28M	313.46M	322.28M
Net Income	123.75M	168.59M	143.27M	223.76M	253.95M
Balance Sheet
Total Assets	3.13B	2.84B	2.91B	2.82B	2.26B
Cash, Cash Equivalents and Short-Term Investments	18.87M	18.50M	29.07M	33.38M	45.12M
Total Debt	962.95M	702.93M	977.08M	856.96M	381.98M
Total Liabilities	1.45B	1.20B	1.42B	1.50B	1.02B
Stockholders Equity	1.68B	1.64B	1.49B	1.33B	1.24B
Cash Flow
Free Cash Flow	83.14M	269.42M	33.38M	62.78M	215.44M
Operating Cash Flow	113.21M	306.07M	208.24M	140.82M	314.11M
Investing Cash Flow	-263.09M	5.45M	-319.33M	-438.91M	-98.67M
Financing Cash Flow	150.25M	-322.09M	106.78M	286.35M	-194.78M

Helen Of Troy Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 23.67
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HELE, the sentiment is Negative. The current price of 23.67 is below the 20-day moving average (MA) of 26.51, below the 50-day MA of 27.49, and below the 200-day MA of 49.76, indicating a bearish trend. The MACD of -1.79 indicates Positive momentum. The RSI at 43.39 is Neutral, neither overbought nor oversold. The STOCH value of 36.62 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HELE.

Helen Of Troy Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
IPAR	82 Outperform	$4.26B	25.78	22.16%	2.90%	10.32%	18.55%
EPC	69 Neutral	$1.25B	15.53	5.53%	2.26%	-2.11%	-28.79%
NUS	61 Neutral	$412.10M	―	-4.93%	3.32%	-11.85%	-1080.00%
SPB	57 Neutral	$1.38B	26.82	2.79%	3.14%	1.46%	-95.70%
Sector *	57 Neutral	HK$25.90B	4.13	-2.03%	5.77%	-0.31%	-67.64%
NWL	54 Neutral	$2.34B	―	-8.46%	5.73%	-6.09%	17.71%
HELE	44 Neutral	$543.35M	5.74	-23.99%	―	-4.39%	-326.42%

Helen Of Troy Corporate Events

Helen Of Troy Releases 2025 Sustainability Report

On June 5, 2025, Helen of Troy Limited released its fiscal year 2025 Sustainability Report, highlighting the company’s ongoing commitment to sustainable practices. The report, available on the company’s website, outlines the company’s efforts and achievements in sustainability, potentially impacting its operations and market positioning by reinforcing its dedication to environmental and social responsibility.

The most recent analyst rating on (HELE) stock is a Buy with a $84.00 price target. To see the full list of analyst forecasts on Helen Of Troy stock, see the HELE Stock Forecast page.

Helen Of Troy Announces Leadership Changes

On May 2, 2025, Helen of Troy Limited announced the departure of Noel Geoffroy as Chief Executive Officer and director, with Brian Grass appointed as interim CEO and Tracy Scheuerman as interim CFO. The Board has engaged an executive search firm to find a permanent CEO. These leadership changes aim to enhance the company’s long-term brand health and shareholder value. Mr. Grass and Ms. Scheuerman have extensive experience within the company, having held various financial leadership roles. The company emphasizes its commitment to sustainable growth and long-term shareholder value creation.