Helen Of Troy (HELE) AI Stock Analysis

• Market Cap: $468.64M
• Dividend Yield: N/A
• Average Volume (3M): 738.82K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.77
• Revenue Growth: -5.64%
• EPS Growth: -577.74%
• Country: US
• Employees: 1,883
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Household & Personal Products
• EPS (TTM): 0.59
• Shares Outstanding: 23,028,818
• 10 Day Avg. Volume: 844,393
• 30 Day Avg. Volume: 738,820
• PEG Ratio: -0.43
• Price to Book (P/B): 0.75
• Price to Sales (P/S): 0.66
• P/FCF Ratio: 15.25
• Enterprise Value/Market Cap: 3.14
• Enterprise Value/Revenue: 0.81
• Enterprise Value/Gross Profit: 1.71
• Enterprise Value/Ebitda: -13.34
• 1Y Price Target: $24.00
• Price Target Upside: 16.96% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 4
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 53 Neutral
• Price Target: $21.00 ▲(2.34% Upside)

Helen Of Troy's overall stock score reflects significant financial challenges, including declining revenue and profitability, which are the most impactful factors. While there are positive technical indicators and strategic initiatives underway, the company's valuation is weak due to its unprofitability. The recent amendment to the credit agreement provides some financial flexibility, but the company must address its core financial issues to improve its stock performance.

Positive Factors

Brand Performance

Strong performance of key brands like Hot Tools and Curlsmith indicates robust product demand and effective market positioning, contributing to long-term revenue growth potential.

Financial Flexibility

The amendment to the credit agreement enhances financial flexibility, allowing Helen of Troy to better manage economic challenges and invest in strategic initiatives.

Strategic Initiatives

Efforts to mitigate tariff impacts through supplier diversification and pricing adjustments demonstrate proactive management, potentially stabilizing margins and improving cost efficiency.

Negative Factors

Revenue Decline

A significant decline in net sales indicates challenges in maintaining market share and consumer demand, potentially affecting long-term revenue stability.

Profitability Challenges

The negative profit margin highlights operational inefficiencies and cost management issues, which could hinder the company's ability to generate sustainable profits.

Cash Flow Weakness

Weak cash flow performance limits the company's ability to invest in growth opportunities and meet financial obligations, impacting long-term financial health.

Helen Of Troy Business Overview & Revenue Model

Company Description

Helen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates through three segments: Home & Outdoor, Health & Wellness, and Beauty. The Home & Outdoor segment offers food preparation tools and gadgets, storage containers, and organization products; coffee makers, grinders, manual pour overs, and tea kettles; household cleaning products, shower organization, and bathroom accessories; feeding and drinking products, child seating products, cleaning tools, and nursery accessories; insulated water bottles, hydration packs, drinkware, mugs, food containers, lunch containers, insulated totes, soft coolers, and accessories; and technical and outdoor sports packs, travel packs, luggage, daypacks, and everyday packs. The Health & Wellness segment provides thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, and humidifiers; faucet mount water-filtration systems and pitcher-based water filtration systems; and air purifiers, heaters, fans, and humidifiers. The Beauty segment offers grooming brushes, tools, and decorative hair accessories; and shampoos, liquid hair styling, and treatment and conditioning products, as well as hair appliances. The company sells its products through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, grocery and specialty stores, beauty supply and e-commerce retailers, wholesalers, and various types of distributors, as well as directly to consumers under the OXO, Good Grips, Hydro Flask, Soft Works, OXO tot, OXO Brew, OXO Strive, OXO Outdoor, Osprey, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Revlon, and Bed Head brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.

How the Company Makes Money

Helen of Troy generates revenue through the sale of its consumer products across several key categories, including beauty tools and appliances, health and wellness products, and home goods. The company primarily operates on a direct-to-consumer model as well as through wholesale distribution to retailers and e-commerce platforms. Key revenue streams include product sales from its owned brands, licensing agreements, and partnerships with retailers. Additionally, Helen of Troy invests in marketing and product development to strengthen its brand presence and drive consumer demand, contributing to its overall earnings.

Helen Of Troy Financial Statement Overview

Summary

Helen Of Troy is facing significant financial challenges, with declining revenue and profitability impacting its income statement. The balance sheet remains stable with low leverage, but the negative return on equity is concerning. Cash flow performance is weak, with declining free cash flow growth and limited cash generation from operations.

Income Statement

The income statement shows a concerning trend with declining revenue and profitability. The TTM data indicates a negative net profit margin of -36.20% and a negative EBIT margin of -28.54%, reflecting significant operational challenges. Revenue has decreased by 2.28% in the TTM period, and the company has shifted from profitability in previous years to a net loss. This decline in financial performance suggests potential issues in cost management or market conditions.

Balance Sheet

The balance sheet reveals a relatively low debt-to-equity ratio of 0.07 in the TTM period, indicating low leverage and a conservative capital structure. However, the return on equity is negative at -48.22%, reflecting the company's inability to generate profits from its equity base. The equity ratio remains stable, suggesting a solid asset base, but the negative ROE is a significant concern.

Cash Flow

Cash flow analysis shows a decline in free cash flow growth by 32.89% in the TTM period, indicating potential liquidity issues. The operating cash flow to net income ratio is 0.17, suggesting that cash generation from operations is weak relative to net income. The free cash flow to net income ratio of 0.82 indicates some ability to convert earnings into cash, but overall cash flow performance is underwhelming.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	1.82B	1.91B	2.01B	2.07B	2.22B	2.10B
Gross Profit	860.95M	914.41M	948.66M	899.35M	953.19M	927.30M
EBITDA	-110.27M	268.61M	301.32M	286.94M	310.88M	328.61M
Net Income	-658.83M	123.75M	168.59M	143.27M	223.76M	253.95M
Balance Sheet
Total Assets	2.41B	3.13B	2.84B	2.91B	2.82B	2.26B
Cash, Cash Equivalents and Short-Term Investments	24.97M	18.87M	18.50M	29.07M	33.38M	45.12M
Total Debt	932.67M	962.95M	711.19M	984.20M	865.50M	381.98M
Total Liabilities	1.48B	1.45B	1.20B	1.42B	1.50B	1.02B
Stockholders Equity	926.28M	1.68B	1.64B	1.49B	1.33B	1.24B
Cash Flow
Free Cash Flow	75.12M	83.14M	269.42M	33.38M	62.78M	215.44M
Operating Cash Flow	91.17M	113.21M	306.07M	208.24M	140.82M	314.11M
Investing Cash Flow	-269.97M	-263.09M	5.45M	-319.33M	-438.91M	-98.67M
Financing Cash Flow	181.03M	150.25M	-322.09M	106.78M	286.35M	-194.78M

Helen Of Troy Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 20.52
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HELE, the sentiment is Negative. The current price of 20.52 is above the 20-day moving average (MA) of 19.82, above the 50-day MA of 19.78, and below the 200-day MA of 27.91, indicating a neutral trend. The MACD of 0.36 indicates Negative momentum. The RSI at 53.07 is Neutral, neither overbought nor oversold. The STOCH value of 31.71 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HELE.

Helen Of Troy Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
UG	71 Outperform	$27.93M	14.25	17.85%	9.93%	-18.29%	-43.76%
SPB	64 Neutral	$1.41B	15.64	4.92%	3.12%	-5.21%	1.96%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
NUS	61 Neutral	$512.36M	4.83	14.55%	2.28%	-12.10%	―
EPC	58 Neutral	$825.20M	33.28	1.62%	3.38%	-1.34%	-73.59%
HELE	53 Neutral	$468.64M	-0.72	-52.84%	―	-5.64%	-577.74%
SKIN	51 Neutral	$179.78M	-6.79	-18.73%	―	-13.14%	57.98%

Helen Of Troy Corporate Events

Helen Of Troy Amends Credit Agreement with Bank of America

On November 25, 2025, Helen of Troy Limited announced an amendment to its credit agreement with Bank of America, reducing the revolving credit facility from $1 billion to $750 million. The amendment introduces a new interest margin tier and modifies financial covenants, enhancing the company’s financial flexibility. This strategic move is expected to help Helen of Troy navigate the evolving economic landscape without impacting its borrowing capacity.

Helen Of Troy Appoints CEO as New Director

On November 4, 2025, Helen of Troy Limited announced the appointment of its CEO, G. Scott Uzzell, as a director of the company. Mr. Uzzell will serve until the next annual general meeting of shareholders or until a successor is appointed. He will not receive any compensation for his board service, and there are no special arrangements or family ties influencing his appointment.

Helen Of Troy’s Chief Legal Officer Resigns

On October 20, 2025, Tessa N. Judge, Chief Legal Officer and Secretary of Helen of Troy Limited, announced her intention to resign from the company effective November 28, 2025, to pursue another professional opportunity. Her departure was not due to any disagreement with the company, and she will assist in the transition process until her departure. The company has expressed its gratitude for her contributions and leadership.