Newell Brands (NWL)
NASDAQ:NWL
Want to see NWL full AI Analyst Report?
Top Page
Newell Brands
(NASDAQ:NWL)
Select Model
Select Model
Rating:51Neutral
Price Target:
$4.50
â–²(3.93% Upside)
Action:Reiterated
Date:05/02/26
The score is held down primarily by weak financial performance (sharp sales decline, ongoing losses, and high leverage with thin free cash flow). Technicals are a positive offset with the stock trading above major moving averages and positive momentum. Valuation is mixed (high dividend yield but negative P/E), while the earnings call outlook is cautiously constructive on margins and cash flow but constrained by tariffs and a soft near-term sales/EPS profile.
Positive Factors
Innovation & Brand Momentum
A sizable innovation pipeline with measured share gains (Graco) and a successful Yankee Candle relaunch indicate durable brand and product momentum. Sustained new-product activity and demonstrable retail wins support longer‑term revenue stabilization and improved mix, which can uplift margins over multiple quarters.
Negative Factors
Declining Revenue & Negative Earnings
A steep multi-quarter revenue decline and persistent net losses erode operating leverage and reduce internal funding for growth. Continued top‑line weakness undermines margin recovery efforts and lengthens the runway required to restore sustainable profitability absent durable demand improvement or outsized cost savings.
Read all positive and negative factors
Positive Factors
Negative Factors
Innovation & Brand Momentum
A sizable innovation pipeline with measured share gains (Graco) and a successful Yankee Candle relaunch indicate durable brand and product momentum. Sustained new-product activity and demonstrable retail wins support longer‑term revenue stabilization and improved mix, which can uplift margins over multiple quarters.
Read all positive factors
Newell Brands Key Performance Indicators (KPIs)
Any
Normalized Operating Income by Segment
Shows the profitability of each business segment, highlighting which areas are driving earnings and which may need strategic adjustments.
Shows the profitability of each business segment, highlighting which areas are driving earnings and which may need strategic adjustments.
Data provided by:
The Fly
The FlyNewell Brands (NWL) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$1.72B
Dividend Yield7.76%
Average Volume (3M)5.65M
Price to Earnings (P/E)―
Beta (1Y)1.40
Revenue Growth-4.11%
EPS Growth-14.23%
CountryUS
Employees23,700
SectorConsumer Defensive
Sector Strength42
IndustryHousehold & Personal Products
Share Statistics
EPS (TTM)-0.67
Shares Outstanding424,900,000
10 Day Avg. Volume5,159,386
30 Day Avg. Volume5,652,391
Financial Highlights & Ratios
PEG Ratio-0.18
Price to Book (P/B)0.65
Price to Sales (P/S)0.22
P/FCF Ratio91.51
Enterprise Value/Market Cap4.21
Enterprise Value/Revenue1.01
Enterprise Value/Gross Profit2.97
Enterprise Value/Ebitda19.70
Forecast
1Y Price Target
$5.00Price Target Upside15.47% Upside
Rating ConsensusHold
Number of Analyst Covering8
EPS Forecast (FY)0.58
Revenue Forecast (FY)$7.27B
Newell Brands Business Overview & Revenue Model
Company Description
Newell Brands Inc. designs, manufactures, sources, and distributes consumer and commercial products worldwide. It operates in five segments: Commercial Solutions, Home Appliances, Home Solutions, Learning and Development, and Outdoor and Recreatio...
How the Company Makes Money
Newell Brands primarily makes money by selling branded consumer products to retail customers (e.g., mass merchants, home improvement retailers, office supply retailers, sporting goods retailers), distributors/wholesalers, and through e-commerce. R...
Newell Brands Earnings Call Summary
Earnings Call Date:Feb 06, 2026
(Q4-2025)
| % Change Since: |
Next Earnings Date:Jul 24, 2026
Earnings Call Sentiment Neutral
The call balanced clear operational and structural progress (margin expansion, stronger innovation pipeline, supply‑chain de‑risking, productivity targets and improved cash guidance) against continued top‑line pressure driven by tariffs, category weakness and near‑term shipment timing that depresses Q1. Management provided concrete mitigation actions and constructive 2026 targets, but material tariff headwinds and full‑year core sales guidance that is flat to modestly down leave the story mixed.Positive Updates
Improved Q4 Profitability and EBITDA Growth
Q4 normalized gross margin 33.9% (up 70 bps YoY) and normalized operating margin 8.7% (up 160 bps YoY). Q4 normalized EBITDA increased nearly 12% to $241 million and Q4 cash generation was roughly $160 million.
Negative Updates
Top‑Line Pressure — 2025 Sales Declines
Full‑year 2025 net sales $7.2 billion (down 5% YoY) and core sales decreased 4.6% YoY; Q4 net sales $1.9 billion (down 2.7% YoY) and Q4 core sales declined 4.1%.
Read all updates
Q4-2025 Updates
Positive
Negative
Improved Q4 Profitability and EBITDA Growth
Q4 normalized gross margin 33.9% (up 70 bps YoY) and normalized operating margin 8.7% (up 160 bps YoY). Q4 normalized EBITDA increased nearly 12% to $241 million and Q4 cash generation was roughly $160 million.
Read all positive updates
Company Guidance
Newell initiated 2026 guidance calling for full‑year net sales down 1% to up 1% with core sales down 2% to flat (assumes ~2% category decline but expects to outpace categories and gain share), normalized operating margin 8.6%–9.2% (midpoint ≈ +50 bps vs 2025), normalized EPS $0.54–$0.60, and normalized gross margin roughly flat; the company models total 2026 gross cash tariff impact of ~$130M and total gross P&L tariff impact of ~$150M (≈$0.30 EPS headwind, quarterly build: ~$0.065 Q1 & Q2, $0.09 Q3, $0.08 Q4). Management expects its productivity program to deliver >$75M of year‑over‑year savings and lower overheads by ~100 bps, plans to increase A&P (Q4 2025 A&P = 6.5% of sales; A&P up 50 bps vs three years), targets operating cash flow $350M–$400M (midpoint ≈ 40% above 2025 operating cash flow of $264M), budgets CapEx of $200M (vs historical ≈ $250M), assumes ~$20M of higher interest expense and an effective tax rate in the high‑teens, and expects net leverage to decline by about 0.5x toward investment‑grade; Q1 guidance is a headwind quarter: net sales down 5% to 3% (-5% to -3%), core sales down 7% to 5% (-7% to -5%), normalized operating margin 2.5%–3.5% and normalized EPS (‑$0.12) to (‑$0.08).Newell Brands Financial Statement Overview
Summary
Income Statement
32
Negative
Balance Sheet
38
Negative
Cash Flow
44
Neutral
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 7.19B | 7.20B | 7.58B | 8.13B | 9.46B | 10.59B |
| Gross Profit | 2.44B | 2.43B | 2.55B | 2.44B | 2.83B | 3.36B |
| EBITDA | 368.00M | 331.00M | 358.00M | 107.00M | 688.00M | 1.34B |
| Net Income | -281.00M | -285.00M | -216.00M | -388.00M | 197.00M | 622.00M |
Balance Sheet | ||||||
| Total Assets | 10.86B | 10.71B | 11.00B | 12.16B | 13.26B | 14.27B |
| Cash, Cash Equivalents and Short-Term Investments | 201.00M | 203.00M | 198.00M | 332.00M | 287.00M | 440.00M |
| Total Debt | 5.52B | 5.65B | 5.12B | 5.47B | 6.01B | 5.51B |
| Total Liabilities | 8.52B | 8.32B | 8.25B | 9.05B | 9.74B | 10.11B |
| Stockholders Equity | 2.34B | 2.39B | 2.75B | 3.11B | 3.52B | 4.16B |
Cash Flow | ||||||
| Free Cash Flow | 19.00M | 17.00M | 237.00M | 646.00M | -584.00M | 595.00M |
| Operating Cash Flow | 244.00M | 264.00M | 496.00M | 930.00M | -272.00M | 884.00M |
| Investing Cash Flow | -166.00M | -164.00M | -151.00M | -199.00M | 343.00M | -268.00M |
| Financing Cash Flow | -85.00M | -101.00M | -451.00M | -664.00M | -232.00M | -1.14B |
Newell Brands Technical Analysis
Positive
4.33
Price Trends
4.09
Positive
3.98
Positive
4.47
Negative
Market Momentum
0.06
Negative
65.56
Neutral
91.81
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For NWL, the sentiment is Positive. The current price of 4.33 is above the 20-day moving average (MA) of 3.69, above the 50-day MA of 4.09, and below the 200-day MA of 4.47, indicating a neutral trend. The MACD of 0.06 indicates Negative momentum. The RSI at 65.56 is Neutral, neither overbought nor oversold. The STOCH value of 91.81 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for NWL.
Newell Brands Risk Analysis
Newell Brands disclosed 30 risk factors in its most recent earnings report. Newell Brands reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Newell Brands Peers Comparison
UnderperformOutperform
Sector (62)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
70 Outperform | $1.87B | 18.99 | 5.52% | 3.15% | -3.76% | 148.09% | |
65 Neutral | $22.16B | 25.51 | 17.45% | 1.38% | 2.22% | 29.40% | |
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% | |
60 Neutral | $69.97B | 26.46 | 475.13% | 2.67% | 4.26% | -27.12% | |
54 Neutral | $10.78B | 16.81 | 2826.17% | 5.05% | -3.69% | 10.26% | |
51 Neutral | $1.72B | -10.96 | -11.10% | 7.76% | -4.11% | -14.23% | |
49 Neutral | $887.99M | -23.40 | -5.14% | 3.51% | -5.30% | -196.78% |
* Consumer Defensive Sector Average
NWL
Newell Brands
4.05
-1.66
-29.03%
CHD
Church & Dwight
93.51
0.62
0.67%
CLX
Clorox
89.11
-41.34
-31.69%
CL
Colgate-Palmolive
87.44
1.73
2.01%
SPB
Spectrum Brands Holdings
80.64
15.60
23.98%
EPC
Edgewell Personal Care
19.27
-8.39
-30.34%
Newell Brands Corporate Events
Business Operations and StrategyExecutive/Board Changes
Newell Brands Adopts 2026 Incentive and Bonus Programs
Positive
Feb 13, 2026
On February 9, 2026, Newell Brands’ board committee approved the 2026 Long-Term Incentive Plan, which grants key employees, including named executive officers, annual equity awards split evenly between performance-based and time-based restri...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.