Newell Brands (NWL)
NASDAQ:NWL
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Newell Brands (NWL) AI Stock Analysis

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NWL

Newell Brands

(NASDAQ:NWL)

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Neutral 45 (OpenAI - 4o)
Rating:45Neutral
Price Target:
$3.50
▲(3.55% Upside)
Newell Brands faces significant financial and technical challenges, with declining revenues, high leverage, and bearish market sentiment. The company's high dividend yield offers some valuation support, but profitability and cash flow issues are concerning. The stock's overall score reflects these substantial risks, despite some positive developments in cost management and innovation.
Positive Factors
Innovation Pipeline
A robust innovation pipeline can drive future growth by introducing new products that meet consumer needs, enhancing competitive positioning.
Cost Management
Effective cost management improves operational efficiency, potentially leading to better margins and profitability over time.
Domestic Manufacturing Advantage
A strong domestic manufacturing base can reduce supply chain risks and improve competitive pricing, supporting market share growth.
Negative Factors
Declining Revenue
Declining revenue indicates challenges in maintaining market share and consumer demand, which can impact long-term growth prospects.
High Leverage
High leverage can limit financial flexibility and increase risk, potentially impacting the company's ability to invest in growth opportunities.
Tariff Impact
Tariff costs can erode margins and profitability, requiring strategic adjustments to pricing and sourcing to mitigate long-term impacts.

Newell Brands (NWL) vs. SPDR S&P 500 ETF (SPY)

Newell Brands Business Overview & Revenue Model

Company DescriptionNewell Brands Inc. designs, manufactures, sources, and distributes consumer and commercial products worldwide. It operates in five segments: Commercial Solutions, Home Appliances, Home Solutions, Learning and Development, and Outdoor and Recreation. The Commercial Solutions segment provides commercial cleaning and maintenance solutions; closet and garage organization products; hygiene systems and material handling solutions; and home and security, and smoke and carbon monoxide alarms products under the BRK, First Alert, Mapa, Quickie, Rubbermaid, Rubbermaid Commercial Products, and Spontex brands. The Home Appliances segment offers kitchen appliances under the Crock-Pot, Mr. Coffee, Oster, and Sunbeam brands. The Home Solutions segment provides food and home storage; fresh preserving; vacuum sealing; and gourmet cookware, bakeware, cutlery, and home fragrance products under the Ball, Calphalon, Chesapeake Bay Candle, FoodSaver, Rubbermaid, Sistema, WoodWick, and Yankee Candle brands. The Learning and Development segment offers writing instruments, including markers and highlighters, pens, and pencils; art products; activity-based adhesive and cutting products; labeling solutions; and baby gear and infant care products under the Aprica, Baby Jogger, Graco, NUK, Tigex, Dymo, Elmer's, EXPO, Graco, Mr. Sketch, NUK, Paper Mate, Parker, Prismacolor, Sharpie, Waterman, and X-Acto brands. The Outdoor and Recreation segment provides outdoor and outdoor-related products under the Campingaz, Coleman, Contigo, ExOfficio, and Marmot brands. It serves warehouse clubs, department and drug/grocery stores, mass merchants, home centers, office superstores and supply stores, contract stationers, and distributors, e-commerce, sporting goods, specialty, and travel retailers. The company was formerly known as Newell Rubbermaid Inc. and changed its name to Newell Brands Inc. in April 2016. Newell Brands Inc. was founded in 1903 and is based in Atlanta, Georgia.
How the Company Makes MoneyNewell Brands generates revenue primarily through the sale of its consumer products across various retail channels, including e-commerce, mass merchandising, and specialty stores. The company has a diversified revenue model with key streams coming from its distinct product categories, such as home organization, writing instruments, and infant products. Newell's strategy includes leveraging its strong brand portfolio and innovation in product development to drive consumer demand. Additionally, the company often engages in strategic partnerships and collaborations with retailers and distributors to enhance market penetration and drive sales. Factors contributing to its earnings include brand recognition, product innovation, and effective supply chain management.

Newell Brands Key Performance Indicators (KPIs)

Any
Any
Normalized Operating Income by Segment
Normalized Operating Income by Segment
Shows the profitability of each business segment, highlighting which areas are driving earnings and which may need strategic adjustments.
Chart InsightsNewell Brands' Home and Commercial Solutions segment shows a recovery trend after a challenging 2023, aligning with the company's strategic focus on innovation and distribution gains. Despite the Outdoor and Recreation segment's continued struggles, the Learning and Development segment remains resilient, supported by strong innovation and tariff-related advantages. The earnings call highlights operational improvements, with a notable rise in gross margin and a promising innovation pipeline, although challenges persist with core sales decline and tariff impacts. The company anticipates sequential sales improvement in late 2025, driven by strategic initiatives.
Data provided by:Main Street Data

Newell Brands Earnings Call Summary

Earnings Call Date:Oct 31, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 06, 2026
Earnings Call Sentiment Neutral
The earnings call presented a mixed outlook. While there were positive developments such as effective cost management, a strong innovation pipeline, and improved financial health, significant challenges remain. These include a notable decline in sales driven by tariff impacts and international market slowdowns, as well as competitive pricing pressures in key segments.
Q3-2025 Updates
Positive Updates
Successful Cost Management
Normalized overheads as a percent of sales declined approximately 120 basis points year-over-year, marking the first reduction in 3 years due to savings from realignment plans and technology investments.
Strong Innovation Pipeline
Newell Brands plans to launch over 20 Tier 1 or Tier 2 propositions in 2026, with positive feedback from retailers, indicating the strongest innovation portfolio seen in over 10 years.
Improved Financial Health
Net debt ended the quarter at $4.5 billion, down from the prior year, and the leverage ratio dropped by 20 basis points compared to the second quarter.
Positive Outlook in Writing and Baby Segments
Writing and Baby segments showed resilience, with strong innovation and market share gains despite pricing pressures.
Negative Updates
Significant Sales Decline
Core and net sales both declined 7%, driven by lower retailer inventory levels, international market slowdowns, and aggressive pricing for tariffs.
Impact of Tariffs
Newell anticipates $180 million in incremental cash tariff costs for the year, up from the previous estimate of $155 million, impacting profitability and sales.
International Market Challenges
Slowdowns in key international markets like Brazil and Argentina, with Brazil down 25% due to macroeconomic disruption.
Pricing Scrape in Kitchen Segment
Competitors did not follow Newell's pricing in the kitchen segment, leading to uncompetitive pricing and affecting sales.
Company Guidance
In the third quarter of 2025, Newell Brands faced a challenging macroeconomic environment, with net and core sales both declining by 7%, driven by several macroeconomic factors. The company incurred $180 million in incremental cash tariff costs, up from a previous estimate of $155 million, which impacted short-term consumer and retailer behavior. Despite these challenges, Newell Brands employed various strategies, including productivity and cost-saving measures, to offset tariff costs, although these were not sufficient to counteract the quarter's headwinds. The decline in sales was attributed to three main factors: lower retailer inventory levels, a slowdown in key international markets like Brazil, and reduced consumer demand due to aggressive pricing for tariffs. These factors collectively impacted third quarter sales by 4 to 5 points. However, the company remains optimistic about future growth, expecting net distribution gains to exceed losses starting in the fourth quarter and returning to growth in its international business, which constitutes roughly 40% of its total sales. Moreover, Newell Brands anticipates improved competitive positioning due to its strong domestic manufacturing presence, particularly in categories like Writing, and looks forward to its robust innovation pipeline for 2026.

Newell Brands Financial Statement Overview

Summary
Newell Brands is facing significant financial challenges, with declining revenues, profitability issues, and high leverage. The company needs to focus on improving operational efficiency, reducing debt, and enhancing cash flow generation to stabilize its financial position and drive future growth.
Income Statement
45
Neutral
Newell Brands has faced declining revenues, with a negative revenue growth rate of -1.91% TTM. The company is struggling with profitability, as indicated by a negative net profit margin of -0.33% TTM. Gross profit margin remains stable at 34.05% TTM, but EBIT and EBITDA margins are low at 2.25% and 6.11% TTM, respectively. The company needs to address its declining revenue and improve operational efficiency to enhance profitability.
Balance Sheet
50
Neutral
The balance sheet shows a high debt-to-equity ratio of 1.93 TTM, indicating significant leverage. Return on equity is negative at -0.89% TTM, reflecting challenges in generating returns for shareholders. The equity ratio stands at 23.90% TTM, suggesting moderate reliance on equity financing. The company should focus on reducing debt levels to improve financial stability.
Cash Flow
40
Negative
Cash flow analysis reveals a concerning decline in free cash flow, with a growth rate of -80.77% TTM. The operating cash flow to net income ratio is low at 0.10 TTM, indicating limited cash generation relative to earnings. Free cash flow to net income is negative, highlighting cash flow challenges. Improving cash flow generation is crucial for financial health.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue7.26B7.58B8.13B9.46B10.59B9.38B
Gross Profit2.47B2.55B2.44B2.83B3.36B3.08B
EBITDA597.00M358.00M107.00M688.00M1.34B-375.00M
Net Income-24.00M-216.00M-388.00M197.00M622.00M-770.00M
Balance Sheet
Total Assets11.29B11.00B12.16B13.26B14.27B14.70B
Cash, Cash Equivalents and Short-Term Investments229.00M198.00M332.00M287.00M440.00M981.00M
Total Debt5.21B5.12B5.47B6.01B5.51B6.21B
Total Liabilities8.59B8.25B9.05B9.74B10.11B10.80B
Stockholders Equity2.70B2.75B3.11B3.52B4.16B3.87B
Cash Flow
Free Cash Flow-20.00M237.00M646.00M-584.00M595.00M1.17B
Operating Cash Flow253.00M496.00M930.00M-272.00M884.00M1.43B
Investing Cash Flow-159.00M-151.00M-199.00M343.00M-268.00M-228.00M
Financing Cash Flow-328.00M-451.00M-664.00M-232.00M-1.14B-559.00M

Newell Brands Technical Analysis

Technical Analysis Sentiment
Negative
Last Price3.38
Price Trends
50DMA
4.90
Negative
100DMA
5.23
Negative
200DMA
5.57
Negative
Market Momentum
MACD
-0.51
Positive
RSI
26.96
Positive
STOCH
40.47
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For NWL, the sentiment is Negative. The current price of 3.38 is below the 20-day moving average (MA) of 4.08, below the 50-day MA of 4.90, and below the 200-day MA of 5.57, indicating a bearish trend. The MACD of -0.51 indicates Positive momentum. The RSI at 26.96 is Positive, neither overbought nor oversold. The STOCH value of 40.47 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for NWL.

Newell Brands Risk Analysis

Newell Brands disclosed 30 risk factors in its most recent earnings report. Newell Brands reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Newell Brands Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
$20.50B26.8818.59%1.39%1.45%42.04%
63
Neutral
$63.32B22.01450.35%2.61%-0.05%2.49%
63
Neutral
$878.64M13.974.12%3.26%-2.92%-43.06%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
62
Neutral
$1.32B20.312.98%3.22%-2.78%-17.38%
53
Neutral
$12.77B16.414163.16%4.72%-9.35%123.06%
45
Neutral
$1.41B-0.86%8.33%-5.88%90.23%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
NWL
Newell Brands
3.38
-5.05
-59.91%
CHD
Church & Dwight
84.94
-23.09
-21.37%
CLX
Clorox
104.27
-57.31
-35.47%
CL
Colgate-Palmolive
78.79
-12.56
-13.75%
SPB
Spectrum Brands Holdings
58.41
-27.41
-31.94%
EPC
Edgewell Personal Care
18.39
-15.62
-45.93%

Newell Brands Corporate Events

Newell Brands Faces Mixed Earnings Outlook Amid Challenges
Nov 1, 2025

Newell Brands Inc. recently held its earnings call, revealing a mixed sentiment. While the company showcased positive strides in cost management, innovation, and financial health, it also faced significant hurdles such as declining sales due to tariffs and international market slowdowns, alongside competitive pricing pressures in key segments.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 01, 2025