Newell Brands (NWL) AI Stock Analysis

• Market Cap: $1.86B
• Dividend Yield: 7.76%
• Average Volume (3M): 5.23M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.25
• Revenue Growth: -5.88%
• EPS Growth: 90.23%
• Country: US
• Employees: 23,700
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Household & Personal Products
• EPS (TTM): 0.18
• Shares Outstanding: 419,200,000
• 10 Day Avg. Volume: 4,059,919
• 30 Day Avg. Volume: 5,232,928
• PEG Ratio: -0.18
• Price to Book (P/B): 0.65
• Price to Sales (P/S): 0.22
• P/FCF Ratio: 91.51
• Enterprise Value/Market Cap: 3.92
• Enterprise Value/Revenue: 1.01
• Enterprise Value/Gross Profit: 3.00
• Enterprise Value/Ebitda: 22.05
• 1Y Price Target: $5.43
• Price Target Upside: 22.30% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 7
• EPS Forecast (FY): 0.58
• Revenue Forecast (FY): $7.23B

• Rating: 49 Neutral
• Price Target: $4.50 ▲(1.35% Upside)
• Action: Reiterated Date: 02/14/26
• Date: Action: Reiterated 02/14/26

The score is held back primarily by weak financial performance (shrinking revenue, sustained losses, and high leverage with uneven cash flow). Offsetting factors include improving near-term technical momentum and a high dividend yield, while the earnings call adds a mixed outlook: margin/cash targets and productivity initiatives are positives, but tariffs, soft sales guidance, and a weak Q1 weigh on confidence.

Positive Factors

Innovation pipeline & market share gains

A deep innovation slate with measurable share gains (Graco, Yankee Candle) indicates durable product-market fit and improved merchandising. Over 2–6 months, sustained launches and distribution expand SKU presence, enabling share gains that can stabilize revenues even if category growth is weak.

Productivity program and structural cost savings

Material, multi-year productivity targets tied to overhead reduction provide a structural lever to improve margins and cash flow. Realized savings reduce reliance on top-line recovery to hit profit targets and improve operating resilience through cost discipline and digitization efforts.

Supply‑chain de‑risking and tariff‑advantaged sourcing

A meaningful shift in sourcing lowers exposure to China tariffs and shortens supply chains, improving reliability and reducing cash tariff outflows. These structural changes support steadier gross margins and fewer sourcing shocks over the medium term.

Negative Factors

Multi‑year revenue decline and sustained losses

Persistent revenue contraction and multi‑year losses erode scale and pricing power, magnifying fixed-cost burdens and limiting reinvestment. Over 2–6 months, slow top‑line trends constrain recovery prospects even as cost programs take hold, keeping earnings improvement dependent on execution and market stabilization.

Elevated leverage limits flexibility

Net leverage around 5x leaves limited financial flexibility, raising interest burden and constraining M&A or capex optionality. Even with planned deleveraging, high leverage makes the company vulnerable to cash‑flow volatility and slows structural recovery if execution misses targets.

Material tariff headwinds to margins

Significant, recurring tariff exposure materially depresses margins and EPS unless offset by pricing or sourcing changes. Tariff costs are a structural earnings headwind that require sustained savings or price/mix improvement to neutralize, adding execution risk to the turnaround plan.

Newell Brands Business Overview & Revenue Model

Company Description

Newell Brands Inc. designs, manufactures, sources, and distributes consumer and commercial products worldwide. It operates in five segments: Commercial Solutions, Home Appliances, Home Solutions, Learning and Development, and Outdoor and Recreation. The Commercial Solutions segment provides commercial cleaning and maintenance solutions; closet and garage organization products; hygiene systems and material handling solutions; and home and security, and smoke and carbon monoxide alarms products under the BRK, First Alert, Mapa, Quickie, Rubbermaid, Rubbermaid Commercial Products, and Spontex brands. The Home Appliances segment offers kitchen appliances under the Crock-Pot, Mr. Coffee, Oster, and Sunbeam brands. The Home Solutions segment provides food and home storage; fresh preserving; vacuum sealing; and gourmet cookware, bakeware, cutlery, and home fragrance products under the Ball, Calphalon, Chesapeake Bay Candle, FoodSaver, Rubbermaid, Sistema, WoodWick, and Yankee Candle brands. The Learning and Development segment offers writing instruments, including markers and highlighters, pens, and pencils; art products; activity-based adhesive and cutting products; labeling solutions; and baby gear and infant care products under the Aprica, Baby Jogger, Graco, NUK, Tigex, Dymo, Elmer's, EXPO, Graco, Mr. Sketch, NUK, Paper Mate, Parker, Prismacolor, Sharpie, Waterman, and X-Acto brands. The Outdoor and Recreation segment provides outdoor and outdoor-related products under the Campingaz, Coleman, Contigo, ExOfficio, and Marmot brands. It serves warehouse clubs, department and drug/grocery stores, mass merchants, home centers, office superstores and supply stores, contract stationers, and distributors, e-commerce, sporting goods, specialty, and travel retailers. The company was formerly known as Newell Rubbermaid Inc. and changed its name to Newell Brands Inc. in April 2016. Newell Brands Inc. was founded in 1903 and is based in Atlanta, Georgia.

How the Company Makes Money

Newell Brands generates revenue primarily through the sale of its wide array of consumer products. The company's revenue model is based on direct sales of its branded products to retailers, wholesalers, and online platforms. Key revenue streams include sales from categories such as home solutions, writing instruments, and baby products. The company also benefits from partnerships with major retailers, which allow for extensive distribution and visibility of its products. Seasonal demand for certain items, such as outdoor gear in the summer or school supplies in the fall, plays a significant role in revenue generation, along with ongoing marketing and promotional activities that drive consumer engagement and sales. Additionally, Newell Brands focuses on strategic acquisitions to expand its product offerings and market reach, further contributing to its earnings.

Newell Brands Financial Statement Overview

Summary

Underlying financials are challenged: multi-year revenue declines and a shift from profits (2021–2022) to sustained losses (2023–2025). Leverage is elevated (debt exceeding equity; net leverage ~5.1x per the call), while cash generation has been volatile and weakened materially in 2025 despite prior periods of positive free cash flow.

Income Statement

Revenue has been shrinking for several years, with an especially steep drop in 2025 (annual revenue down sharply from 2024). Profitability has also deteriorated: the company moved from solid profitability in 2021–2022 to sustained losses in 2023–2025, with 2025 showing a negative net margin. Gross margin has held relatively steady in the mid-30% range recently, but operating profitability is weak and inconsistent, signaling pressure from costs and/or restructuring charges.

Balance Sheet

Leverage is meaningful, with debt exceeding equity in recent years (debt-to-equity around ~1.7–1.9 in 2022–2024), which limits flexibility during a downturn. Equity has been trending down from 2021 to 2025, and returns on equity turned negative as losses persisted. Total assets have also declined over time, consistent with a business in contraction; the balance sheet is not distressed based on the data provided, but it is clearly more leveraged and weaker than earlier years.

Cash Flow

Cash generation has been volatile. Operating cash flow was strong in 2020–2021 and again in 2023–2024, but it turned negative in 2022 and fell materially in 2025. Free cash flow similarly swung from strong (2020–2021, 2023–2024) to very weak in 2025 (near breakeven) and negative in 2022. A key positive is that free cash flow remained positive in some loss years (notably 2023–2024), but the sharp deterioration in 2025 raises concerns about durability.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	7.20B	7.58B	8.13B	9.46B	10.59B
Gross Profit	2.43B	2.55B	2.44B	2.83B	3.36B
EBITDA	331.00M	358.00M	107.00M	688.00M	1.34B
Net Income	-285.00M	-216.00M	-388.00M	197.00M	622.00M
Balance Sheet
Total Assets	10.71B	11.00B	12.16B	13.26B	14.27B
Cash, Cash Equivalents and Short-Term Investments	203.00M	198.00M	332.00M	287.00M	440.00M
Total Debt	5.65B	5.12B	5.47B	6.01B	5.51B
Total Liabilities	8.32B	8.25B	9.05B	9.74B	10.11B
Stockholders Equity	2.39B	2.75B	3.11B	3.52B	4.16B
Cash Flow
Free Cash Flow	17.00M	237.00M	646.00M	-584.00M	595.00M
Operating Cash Flow	264.00M	496.00M	930.00M	-272.00M	884.00M
Investing Cash Flow	-164.00M	-151.00M	-199.00M	343.00M	-268.00M
Financing Cash Flow	-101.00M	-451.00M	-664.00M	-232.00M	-1.14B

Newell Brands Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 4.44
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For NWL, the sentiment is Negative. The current price of 4.44 is below the 20-day moving average (MA) of 4.52, above the 50-day MA of 4.19, and below the 200-day MA of 4.69, indicating a neutral trend. The MACD of 0.09 indicates Positive momentum. The RSI at 50.62 is Neutral, neither overbought nor oversold. The STOCH value of 23.20 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for NWL.

Newell Brands Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CHD	73 Outperform	$24.60B	34.77	17.62%	1.38%	1.45%	42.04%
SPB	68 Neutral	$1.83B	18.35	5.34%	3.15%	-5.21%	1.96%
CL	65 Neutral	$77.99B	37.72	1602.26%	2.67%	-0.05%	2.49%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
CLX	62 Neutral	$15.33B	20.78	―	5.05%	-9.35%	123.06%
EPC	52 Neutral	$1.04B	-26.24	1.62%	3.51%	-1.34%	-73.59%
NWL	49 Neutral	$1.86B	―	-11.09%	7.76%	-5.88%	90.23%

Newell Brands Corporate Events

Newell Brands Adopts 2026 Incentive and Bonus Programs

On February 9, 2026, Newell Brands’ board committee approved the 2026 Long-Term Incentive Plan, which grants key employees, including named executive officers, annual equity awards split evenly between performance-based and time-based restricted stock units. The vesting of these awards is tied to multi-year schedules and achievement of performance goals based on free cash flow productivity and adjusted earnings per share, creating a direct link between executive compensation, long-term financial performance and retention.

The committee also set performance criteria for the 2026 Bonus Program, under which executives’ annual cash bonuses will be determined by corporate metrics such as adjusted operating cash flow, adjusted earnings per share, core sales and productivity savings, with one executive’s payout further tied to business segment results. These structures sharpen the company’s pay-for-performance alignment, reinforcing incentives around cash generation, earnings quality and operational efficiency, which are key priorities for investors and other stakeholders.

The most recent analyst rating on (NWL) stock is a Buy with a $6.00 price target. To see the full list of analyst forecasts on Newell Brands stock, see the NWL Stock Forecast page.

Newell Brands Announces Global Productivity Plan

On November 26, 2025, Newell Brands‘ Board of Directors approved a global productivity plan aimed at strengthening its market position and enhancing efficiency. The plan involves reducing the global workforce by approximately 10% and closing around 20 retail locations, with actions beginning in the fourth quarter of 2025 and expected to be completed by the end of 2026. The company anticipates annualized pre-tax cost savings of $110 million to $130 million, despite incurring restructuring charges of $75 million to $90 million. This initiative is part of Newell’s ongoing turnaround strategy, leveraging automation and digitization to streamline operations and invest in innovation.

The most recent analyst rating on (NWL) stock is a Hold with a $3.50 price target. To see the full list of analyst forecasts on Newell Brands stock, see the NWL Stock Forecast page.