The earnings call presented a mixed outlook with significant achievements in cost management and structural reforms leading to improved profitability. However, these were countered by notable challenges such as declining net sales, underperformance in key markets like the Americas, and increased risks associated with Drunk Elephant. While the company is making strides in market share expansion and cost reductions, the sales decline and regional challenges present substantial hurdles.

Company Guidance

During Shiseido Company Limited's 2025 Q2 earnings call, the company provided comprehensive guidance across various metrics. The half-year results showed net sales amounting to JPY469.8 billion, with a decline of 6% due to challenges in China Travel Retail and Drunk Elephant brands. Despite this, core operating profit reached JPY23.4 billion, exceeding expectations by JPY4.1 billion YoY, and representing over 60% of the full-year guidance of JPY36.5 billion. The company emphasized its focus on structural reforms and financial discipline, achieving a 1.5 percentage point improvement in the cost of goods sold ratio. Marketing investments decreased by JPY2.7 billion, while personnel expenses saw a JPY15 billion reduction. Shiseido also maintained high profitability in challenging regions like Travel Retail, achieving a core operating profit margin of 22.1%. For the full year, the company remains committed to reaching a core operating profit of JPY36.5 billion, despite risks to net sales, by accelerating reforms and cost management. Free cash flow turned positive at JPY17.5 billion, and the company plans to further its global cost structure transformation, aiming for a JPY25 billion reduction in 2025. The guidance also noted potential impairment risks in the Americas, with specific challenges highlighted for the Drunk Elephant brand.

Core Operating Profit Exceeds Expectations

For H1, core operating profit was JPY23.4 billion, an increase of JPY4.1 billion YoY, exceeding expectations and achieving over 60% of the full-year guidance of JPY36.5 billion.

Structural Reforms Yield Positive Results

The company implemented structural reforms and cost management strategies that resulted in improved profitability despite declining net sales, including a JPY13.2 billion increase in core operating profit in Japan.

Successful Cost Reductions

Realized JPY13.5 billion in cost reduction benefits in H1, with a full-year target increased to JPY25 billion, and a two-year target increased to JPY50 billion.

Market Share Expansion

The company expanded its market share in fragrances in Japan, Asia Pacific, and Europe, and achieved growth in China and Travel Retail in Q2 despite prior challenges.

Positive Free Cash Flow

Free cash flow turned positive at JPY17.5 billion, improving from a negative figure in Q1 due to higher profit before tax and other factors.

Shiseido Company (SSDOY) Earnings, Revenues Date & History

The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced

Daily Earnings Calendar >

SSDOY Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Nov 10, 2025	2025 (Q3)	0.03 / -	0.012	―	―	―
Aug 06, 2025	2025 (Q2)	0.05 / 0.10	0.056	76.79% (+0.04)
May 12, 2025	2025 (Q1)	0.06 / 0.06	-0.053	216.98% (+0.11)		―
Feb 10, 2025	2024 (Q4)	0.17 / -0.19	0.02	-1050.00% (-0.21)
Nov 07, 2024	2024 (Q3)	0.11 / 0.01	0.145	-91.72% (-0.13)
Aug 07, 2024	2024 (Q2)	0.10 / 0.06	0.054	3.70% (<+0.01)
May 10, 2024	2024 (Q1)	0.09 / -0.05	0.16	-133.13% (-0.21)
Feb 09, 2024	2023 (Q4)	0.08 / 0.02	0.097	-79.38% (-0.08)		―
Nov 10, 2023	2023 (Q3)	0.18 / 0.14	0.23	-36.96% (-0.09)		―
Aug 08, 2023	2023 (Q2)	0.20 / 0.05	0.224	-75.89% (-0.17)		―

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

SSDOY Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Aug 06, 2025	$16.29	$16.26	-0.18%
May 12, 2025	$17.07	$16.61	-2.69%
Feb 10, 2025	$16.31	$16.70	+2.39%
Nov 07, 2024	$20.20	$20.80	+2.97%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.

FAQ

When does Shiseido Company (SSDOY) report earnings?

Shiseido Company (SSDOY) is schdueled to report earning on Nov 10, 2025, TBA (Confirmed).

What is Shiseido Company (SSDOY) earnings time?

Shiseido Company (SSDOY) earnings time is at Nov 10, 2025, TBA (Confirmed).

Where can I see when companies are reporting earnings?

You can see which companies are reporting today on our designated earnings calendar.

What companies are reporting earnings today?

You can see a list of the companies which are reporting today on TipRanks earnings calendar.

What is SSDOY EPS forecast?

SSDOY EPS forecast for the fiscal quarter 2025 (Q3) is 0.03.

Become an Expert with TipRanks Premium

What am I Missing?

Make informed decisions based on Top Analysts' activity

Know what industry insiders are buying

Get actionable alerts from top Wall Street Analysts

Find out before anyone else which stock is going to shoot up

Get powerful stock screeners & detailed portfolio analysis

Subscribe Now See Plans & Pricing