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e.l.f. Beauty, Inc. (ELF)
NYSE:ELF
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e.l.f. Beauty (ELF) AI Stock Analysis

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ELF

e.l.f. Beauty

(NYSE:ELF)

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Neutral 64 (OpenAI - 5.2)
Rating:64Neutral
Price Target:
$65.00
▼(-2.72% Downside)
Action:Reiterated
Date:02/14/26
The score is driven primarily by strong underlying growth and cash generation, reinforced by raised guidance and continued market-share momentum. It is held back by increased leverage and margin compression, and further pressured by weak technicals (stock below major moving averages with negative momentum) alongside a demanding valuation (P/E ~42).
Positive Factors
Sustained Revenue Growth & Scale
Multi-year top-line expansion to $1.52B TTM demonstrates durable commercial traction and scale across channels. Scale strengthens bargaining with retailers, funds marketing and innovation, and supports distribution expansion and international rollout that underpin medium-term growth resilience.
Negative Factors
Rising Leverage
A sharp step-up in debt materially reduces financial flexibility and increases interest and covenant exposure. Elevated leverage limits room for cyclical margin or demand hiccups, raises refinancing risk, and makes future investments or acquisitions more balance-sheet dependent.
Read all positive and negative factors
Positive Factors
Negative Factors
Sustained Revenue Growth & Scale
Multi-year top-line expansion to $1.52B TTM demonstrates durable commercial traction and scale across channels. Scale strengthens bargaining with retailers, funds marketing and innovation, and supports distribution expansion and international rollout that underpin medium-term growth resilience.
Read all positive factors

e.l.f. Beauty Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Breaks down revenue across different regions, revealing where the company is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Chart InsightsE.l.f. Beauty's U.S. revenue growth is moderating, with a recent 5% increase, while international sales surged by 30%, driven by expansion in Europe and new markets. The acquisition of Rhode is expected to bolster U.S. sales through expanded retail presence. Despite tariff challenges impacting margins, the company remains optimistic about doubling its business through strategic pricing and diversification. This international momentum and strategic acquisitions highlight a shift towards global market expansion, potentially offsetting slower U.S. growth.
Data provided by:The Fly

e.l.f. Beauty (ELF) vs. SPDR S&P 500 ETF (SPY)

e.l.f. Beauty Business Overview & Revenue Model

Company Description
e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, face, paw, and skin car...
How the Company Makes Money
e.l.f. Beauty makes money primarily by selling beauty products (cosmetics and skincare) across two main channel types: (1) retail/wholesale distribution and (2) direct-to-consumer (DTC) e-commerce. In retail/wholesale, the company generates revenu...

e.l.f. Beauty Earnings Call Summary

Earnings Call Date:May 20, 2026
(Q4-2026)
|
% Change Since: |
Next Earnings Date:Aug 05, 2026
Earnings Call Sentiment Positive
The call highlighted strong portfolio-led growth, successful acquisitions (Rhode, Naturium), healthy cash and margin performance for fiscal 2026, and significant international and skincare expansion—offset by moderation in core e.l.f. brand consumption, unit pressure after price increases, higher short-term marketing and SG&A investments, elevated tariffs and cost risks, and more moderate FY27 guidance. Management outlined concrete actions (pricing tests, accelerated innovation, leadership appointments, and international expansion) to address weaknesses, which could drive upside if successful.
Positive Updates
Sustained Top-Line Growth
Fiscal 2026 net sales grew 25% year-over-year; Q4 net sales grew 35% YoY. Company reported its 29th consecutive quarter of net sales growth and 7th consecutive year of industry-leading results.
Negative Updates
Moderation in Core e.l.f. Brand Consumption
e.l.f. brand global consumption moderated from high single-digit growth in fiscal 2026 to low single digits in the most recent 12-week period. Spring 2026 innovation underperformed versus expectations, reducing the typical halo lift to core items.
Read all updates
Q4-2026 Updates
Negative
Sustained Top-Line Growth
Fiscal 2026 net sales grew 25% year-over-year; Q4 net sales grew 35% YoY. Company reported its 29th consecutive quarter of net sales growth and 7th consecutive year of industry-leading results.
Read all positive updates
Company Guidance
Management guided fiscal 2027 net sales growth of approximately 12%–14%, with Rhode’s annualization contributing ~9 percentage points (about $140M of net sales in the first four months) and organic net sales of ~4%–5% for the year (Q1 organic down high-single-digits; Q2 rebound to mid-teens); gross margin is expected to be roughly flat year-over-year (outlook assumes tariffs at ~35%), adjusted EBITDA $379M–$385M (implying ~13%–15% EBITDA growth) and ~21% adjusted EBITDA margin (up ~20 bps YoY; high‑teens margin in H1), adjusted net income $198M–$201M, adjusted EPS $3.27–$3.32 (diluted), an adjusted tax rate of ~25%–26%, and a fully diluted share count of ~60.5M; marketing and digital spend is planned at ~23%–25% of net sales, the company noted potential $15M–$20M oil‑price headwind if oil averages ~$100/barrel, and did not bake in a potential ~$58.5M tariff refund.

e.l.f. Beauty Financial Statement Overview

Summary
Strong multi-year revenue growth and healthy, improving free cash flow (TTM FCF $214.5M, +51.1% growth) support the score. However, TTM margin compression (net margin down to 6.8%) and a sharp increase in leverage (TTM debt up to $914.2M; debt-to-equity ~0.79) meaningfully raise financial risk.
Income Statement
78
Positive
Balance Sheet
55
Neutral
Cash Flow
72
Positive
BreakdownTTMMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue1.52B1.31B1.02B578.84M392.15M318.11M
Gross Profit1.07B935.69M724.10M390.40M251.73M206.20M
EBITDA241.10M206.25M182.57M85.31M54.63M32.12M
Net Income103.94M112.09M127.66M61.53M21.77M6.23M
Balance Sheet
Total Assets2.32B1.25B1.13B595.60M494.63M487.39M
Cash, Cash Equivalents and Short-Term Investments196.82M148.69M108.18M120.78M43.35M57.77M
Total Debt926.14M313.02M290.60M82.17M117.00M150.91M
Total Liabilities1.16B487.32M486.68M184.58M182.20M217.75M
Stockholders Equity1.16B760.86M642.57M411.02M312.43M269.65M
Cash Flow
Free Cash Flow214.53M115.32M62.49M100.16M14.70M23.00M
Operating Cash Flow246.15M133.84M71.15M101.88M19.51M29.48M
Investing Cash Flow-614.31M-19.10M-284.66M-1.72M-4.82M-6.47M
Financing Cash Flow490.75M-74.45M200.94M-22.73M-29.11M-11.40M

e.l.f. Beauty Technical Analysis

Technical Analysis Sentiment
Negative
Last Price66.82
Price Trends
50DMA
64.85
Negative
100DMA
74.68
Negative
200DMA
92.81
Negative
Market Momentum
MACD
-3.39
Positive
RSI
33.59
Neutral
STOCH
19.42
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ELF, the sentiment is Negative. The current price of 66.82 is above the 20-day moving average (MA) of 60.00, above the 50-day MA of 64.85, and below the 200-day MA of 92.81, indicating a bearish trend. The MACD of -3.39 indicates Positive momentum. The RSI at 33.59 is Neutral, neither overbought nor oversold. The STOCH value of 19.42 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for ELF.

e.l.f. Beauty Risk Analysis

e.l.f. Beauty disclosed 15 risk factors in its most recent earnings report. e.l.f. Beauty reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

e.l.f. Beauty Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
$2.80B16.7719.50%3.80%1.87%2.00%
64
Neutral
$3.24B28.6310.75%16.73%3.11%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
54
Neutral
$28.95B73.12-6.29%1.30%0.71%71.47%
52
Neutral
$1.77B-1.08-15.12%-3.57%-32.30%
47
Neutral
$743.75M-23.40-4.17%3.51%-5.30%-196.78%
45
Neutral
$78.49M-4.31-9.41%-8.16%85.14%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ELF
e.l.f. Beauty
50.72
-28.34
-35.85%
EL
The Estée Lauder Companies
78.20
15.54
24.80%
IPAR
Inter Parfums
90.27
-36.66
-28.88%
COTY
Coty
1.95
-2.91
-59.88%
EPC
Edgewell Personal Care
16.94
-9.69
-36.39%
SKIN
Beauty Health
0.68
-0.88
-56.60%

e.l.f. Beauty Corporate Events

Executive/Board Changes
e.l.f. Beauty Adds Veteran Executive Matthew Farrell to Board
Positive
Feb 13, 2026
On February 12, 2026, e.l.f. Beauty, Inc. appointed veteran consumer-products executive Matthew Farrell to its board of directors as a Class I director, with plans for him to stand for election at the company’s 2026 annual meeting of stockho...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 14, 2026