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e.l.f. Beauty, Inc. (ELF)
NYSE:ELF
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e.l.f. Beauty (ELF) AI Stock Analysis

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ELF

e.l.f. Beauty

(NYSE:ELF)

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Neutral 60 (OpenAI - 5.2)
Rating:60Neutral
Price Target:
$73.00
▲(9.25% Upside)
Action:Reiterated
Date:06/30/26
The score is driven primarily by solid financial fundamentals (strong growth profile, high gross margins, and healthy cash generation) but is held back by the 2026 profitability decline and higher leverage. Earnings-call guidance supports continued growth and modest margin improvement, yet near-term execution risks (core brand moderation, higher spend, tariffs) remain. Valuation is a meaningful headwind due to the very high P/E, and technical analysis could not be meaningfully assessed because indicators were not provided.
Positive Factors
Sustained top-line growth and share gains
Consistent multi-year revenue growth and repeated quarterly expansion demonstrate scale and strong product-market fit. Persistent market-share gains in mass color cosmetics translate into stronger retail placement, bargaining power with partners, and a broader base to absorb margin pressure while funding innovation.
Negative Factors
Profitability reset and margin compression
A meaningful drop in net and EBITDA margins reduces internal funding for growth and returns to shareholders. If margins do not stabilize, capacity to fund marketing, innovation and debt service weakens, making future organic growth and ROE recovery harder without structural cost or pricing fixes.
Read all positive and negative factors
Positive Factors
Negative Factors
Sustained top-line growth and share gains
Consistent multi-year revenue growth and repeated quarterly expansion demonstrate scale and strong product-market fit. Persistent market-share gains in mass color cosmetics translate into stronger retail placement, bargaining power with partners, and a broader base to absorb margin pressure while funding innovation.
Read all positive factors

e.l.f. Beauty Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Breaks down revenue across different regions, revealing where the company is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Chart InsightsU.S. revenue is the clear growth engine—recent acceleration reflects both sustained market-share gains and the Rhode acquisition boosting headline sales—while international remains a smaller, more volatile contributor. Management’s guidance confirms much of the jump is acquisitive: organic growth is modest-to-negative and international momentum has slowed, and tariff headwinds are compressing margins. For investors, watch Rhode’s ongoing sell‑through and whether organic U.S. demand plus international expansion can replace deal-driven growth once acquisition benefits normalize.
Data provided by:The Fly

e.l.f. Beauty (ELF) vs. SPDR S&P 500 ETF (SPY)

e.l.f. Beauty Business Overview & Revenue Model

Company Description
e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide. The company offers eye, lip, face, paw, and skin care products. It offers products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys...
How the Company Makes Money
e.l.f. Beauty makes money primarily by selling branded beauty and skincare products to consumers through two main channels: (1) wholesale/retail distribution and (2) direct-to-consumer (DTC) e-commerce. 1) Wholesale/retail distribution (primary r...

e.l.f. Beauty Earnings Call Summary

Earnings Call Date:May 20, 2026
(Q4-2026)
|
% Change Since: |
Next Earnings Date:Aug 05, 2026
Earnings Call Sentiment Positive
The call highlighted strong portfolio-led growth, successful acquisitions (Rhode, Naturium), healthy cash and margin performance for fiscal 2026, and significant international and skincare expansion—offset by moderation in core e.l.f. brand consumption, unit pressure after price increases, higher short-term marketing and SG&A investments, elevated tariffs and cost risks, and more moderate FY27 guidance. Management outlined concrete actions (pricing tests, accelerated innovation, leadership appointments, and international expansion) to address weaknesses, which could drive upside if successful.
Positive Updates
Sustained Top-Line Growth
Fiscal 2026 net sales grew 25% year-over-year; Q4 net sales grew 35% YoY. Company reported its 29th consecutive quarter of net sales growth and 7th consecutive year of industry-leading results.
Negative Updates
Moderation in Core e.l.f. Brand Consumption
e.l.f. brand global consumption moderated from high single-digit growth in fiscal 2026 to low single digits in the most recent 12-week period. Spring 2026 innovation underperformed versus expectations, reducing the typical halo lift to core items.
Read all updates
Q4-2026 Updates
Negative
Sustained Top-Line Growth
Fiscal 2026 net sales grew 25% year-over-year; Q4 net sales grew 35% YoY. Company reported its 29th consecutive quarter of net sales growth and 7th consecutive year of industry-leading results.
Read all positive updates
Company Guidance
Management guided fiscal 2027 net sales growth of approximately 12%–14%, with Rhode’s annualization contributing ~9 percentage points (about $140M of net sales in the first four months) and organic net sales of ~4%–5% for the year (Q1 organic down high-single-digits; Q2 rebound to mid-teens); gross margin is expected to be roughly flat year-over-year (outlook assumes tariffs at ~35%), adjusted EBITDA $379M–$385M (implying ~13%–15% EBITDA growth) and ~21% adjusted EBITDA margin (up ~20 bps YoY; high‑teens margin in H1), adjusted net income $198M–$201M, adjusted EPS $3.27–$3.32 (diluted), an adjusted tax rate of ~25%–26%, and a fully diluted share count of ~60.5M; marketing and digital spend is planned at ~23%–25% of net sales, the company noted potential $15M–$20M oil‑price headwind if oil averages ~$100/barrel, and did not bake in a potential ~$58.5M tariff refund.

e.l.f. Beauty Financial Statement Overview

Summary
Strong multi-year revenue growth and consistently high gross margins support solid underlying economics, and cash generation remains healthy. However, 2026 showed a notable profitability reset (net and EBITDA margin compression) alongside a sharp increase in leverage, raising risk if margins do not stabilize.
Income Statement
72
Positive
Balance Sheet
58
Neutral
Cash Flow
66
Positive
BreakdownMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue1.64B1.31B1.02B578.84M392.15M
Gross Profit1.16B935.69M724.10M390.40M251.73M
EBITDA160.60M206.25M182.57M85.31M54.63M
Net Income26.32M112.09M127.66M61.53M21.77M
Balance Sheet
Total Assets2.39B1.25B1.13B595.60M494.63M
Cash, Cash Equivalents and Short-Term Investments289.69M148.69M108.18M120.78M43.35M
Total Debt916.90M313.02M290.60M82.17M117.00M
Total Liabilities1.26B487.32M486.68M184.58M182.20M
Stockholders Equity1.13B760.86M642.57M411.02M312.43M
Cash Flow
Free Cash Flow190.06M115.32M62.49M100.16M14.70M
Operating Cash Flow212.51M133.84M71.15M101.88M19.51M
Investing Cash Flow-605.25M-19.10M-284.66M-1.72M-4.82M
Financing Cash Flow533.92M-74.45M200.94M-22.73M-29.11M

e.l.f. Beauty Technical Analysis

Technical Analysis Sentiment
Positive
Last Price66.82
Price Trends
50DMA
60.16
Positive
100DMA
67.41
Positive
200DMA
83.43
Negative
Market Momentum
MACD
4.47
Negative
RSI
71.12
Negative
STOCH
88.76
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ELF, the sentiment is Positive. The current price of 66.82 is above the 20-day moving average (MA) of 63.46, above the 50-day MA of 60.16, and below the 200-day MA of 83.43, indicating a neutral trend. The MACD of 4.47 indicates Negative momentum. The RSI at 71.12 is Negative, neither overbought nor oversold. The STOCH value of 88.76 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for ELF.

e.l.f. Beauty Risk Analysis

e.l.f. Beauty disclosed 15 risk factors in its most recent earnings report. e.l.f. Beauty reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

e.l.f. Beauty Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
$3.82B22.6119.50%3.80%1.87%2.00%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
60
Neutral
$4.54B165.662.48%24.59%-76.41%
56
Neutral
$1.25B-16.10-5.14%3.51%-5.30%-196.78%
54
Neutral
$30.29B-123.10-6.29%1.30%0.71%71.47%
48
Neutral
$2.03B-3.72-15.12%-3.57%-32.30%
45
Neutral
$94.06M-13.08-9.41%-8.16%85.14%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ELF
e.l.f. Beauty
76.42
-54.56
-41.66%
EL
The Estée Lauder Companies
83.71
-3.73
-4.26%
IPAR
Inter Parfums
119.39
-14.56
-10.87%
COTY
Coty
2.30
-2.79
-54.81%
EPC
Edgewell Personal Care
27.21
3.30
13.81%
SKIN
Beauty Health
0.73
-1.55
-68.20%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 30, 2026