Strong Net Sales Growth
Net sales grew 9% year-over-year on top of a 50% growth in Q1 of the previous year, with continued momentum in consumption, leading to 210 basis points of market share gains.
Successful International Expansion
International net sales grew 30% in Q1, with significant gains in the U.K., Belgium, and the Netherlands. e.l.f. Cosmetics became the #1 brand in Belgium and #2 in the Netherlands.
Acquisition of Rhode
The acquisition of Rhode, a high-growth beauty brand, was completed. Rhode achieved $212 million in net sales over the last 12 months, promising to enhance e.l.f.'s portfolio and market position.
Record Market Share in Key Segments
e.l.f. achieved industry-leading results with 26 consecutive quarters of both net sales growth and market share gains. The brand is the #1 unit share brand in the U.S. and the #2 dollar share brand.
Innovation and Product Success
New product launches like Halo Glow Skin Tint and Bright Icon Vitamin C Serum have been top sellers, with e.l.f. maintaining strong innovation capabilities and product reception.