Strong Fiscal 2025 Results
e.l.f. Beauty grew net sales by 28% and adjusted EBITDA by 26%, marking the 25th consecutive quarter of net sales growth and market share gains.
Market Share Gains
e.l.f. Beauty gained 190 basis points of market share in the U.S., 170 basis points in Canada, and 270 basis points in the UK.
International Expansion
International net sales grew by 60% in fiscal 2025, with significant growth in markets like Germany, Netherlands, Italy, and Mexico.
Acquisition of Rhode
e.l.f. Beauty announced the acquisition of Rhode, a high-growth beauty brand achieving $212 million in net sales over the last 12 months.
Innovation and Product Launches
Strong performance from new product launches like the Glow Reviver Melting Lip Balms and engagement campaigns such as the Mini-Trick Pony campaign.