Consistent Net Sales Growth
E.l.f. Beauty achieved 9% net sales growth in Q1 on top of 50% growth in the same quarter last year, marking 26 consecutive quarters of both net sales growth and market share gains.
Market Share Gains
E.l.f. Beauty gained 210 basis points of market share in Q1, continuing its streak of being the only cosmetics brand to gain share for 26 consecutive quarters.
Successful Product Innovation
E.l.f. launched several successful products such as the Halo Glow Skin Tint mineral SPF 50 and Bright Icon Vitamin C + E + Ferulic Serum, maintaining a strong position in both cosmetics and skincare segments.
International Expansion
International net sales grew 30% in Q1, with significant growth in the UK and new market entries in Belgium, the Netherlands, Poland, and the Gulf Cooperation Council countries.
Strong Digital and E-commerce Performance
E-commerce channels saw close to a 20% growth rate, maintaining digital sales at about 20% of the overall business.
Acquisition of Rhode
E.l.f. completed the acquisition of Rhode, a high-growth beauty brand, enhancing its portfolio and positioning in the market.