Sony Group Corporation (SONY)
NYSE:SONY
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Sony Group
(NYSE:SONY)
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Rating:58Neutral
Price Target:
$21.00
▼(-3.23% Downside)
Action:Reiterated
Date:05/11/26
The score is driven primarily by mixed financial performance: solid revenue growth, improving margins, healthy leverage, and positive cash generation are offset by the latest-year net loss and lower free cash flow. Technicals are a secondary drag due to a clear downtrend below major moving averages. Valuation is also pressured because the negative P/E reflects losses and the dividend yield is modest.
Positive Factors
Diversified IP-driven business model
Sony's portfolio spans games, music, pictures, sensors, electronics and financial services, allowing cross‑platform monetization of IP and recurring platform revenue (subscriptions, licensing). This diversification cushions cyclical exposure and sustains cash flows as content and component demand persist long term.
Negative Factors
Consolidated net loss due to accounting reclassification
Large one‑time accounting reclassifications tied to the financial unit spin‑off created a reported consolidated net loss despite continuing‑operation profitability. Such structural accounting events complicate earnings comparability, can depress ROE metrics, and create investor uncertainty around reported profitability trends.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified IP-driven business model
Sony's portfolio spans games, music, pictures, sensors, electronics and financial services, allowing cross‑platform monetization of IP and recurring platform revenue (subscriptions, licensing). This diversification cushions cyclical exposure and sustains cash flows as content and component demand persist long term.
Read all positive factors
Sony Group Key Performance Indicators (KPIs)
Any
Revenue by Segment
Breaks down revenue across different business units, highlighting which segments drive growth and profitability, and revealing strategic focus areas within Sony's diverse operations.
Breaks down revenue across different business units, highlighting which segments drive growth and profitability, and revealing strategic focus areas within Sony's diverse operations.
Data provided by:
The Fly
The FlySony Group (SONY) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$135.58B
Dividend Yield0.41%
Average Volume (3M)7.41M
Price to Earnings (P/E)58.7
Beta (1Y)1.13
Revenue Growth-2.74%
EPS Growth-126.37%
CountryUS
Employees113,000
SectorTechnology
Sector Strength88
IndustryConsumer Electronics
Share Statistics
EPS (TTM)-58.22
Shares Outstanding6,149,810,500
10 Day Avg. Volume9,456,966
30 Day Avg. Volume7,408,249
Financial Highlights & Ratios
PEG Ratio0.43
Price to Book (P/B)2.41
Price to Sales (P/S)1.48
P/FCF Ratio12.44
Enterprise Value/Market Cap149.62
Enterprise Value/Revenue1.61
Enterprise Value/Gross Profit5.23
Enterprise Value/Ebitda7.06
Forecast
1Y Price Target
$28.33Price Target Upside30.57% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering3
EPS Forecast (FY)1.32
Revenue Forecast (FY)$81.45B
Sony Group Business Overview & Revenue Model
Company Description
Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. ...
How the Company Makes Money
Sony makes money through multiple revenue streams tied to hardware, software/services, content licensing/distribution, component sales, and financial products. (1) Game & Network Services: Revenue is generated from sales of PlayStation consoles an...
Sony Group Earnings Call Summary
Earnings Call Date:May 08, 2026
(Q4-2025)
| % Change Since: |
Next Earnings Date:Jul 31, 2026
Earnings Call Sentiment Neutral
Sony's earnings call highlighted strong performance in its entertainment segments, with record financial results and growth in user engagement. However, challenges such as the impact of U.S. tariffs and uncertainties in the film industry were noted. The company's cautious outlook for FY '25 reflects these challenges.Positive Updates
Record-Breaking Financial Performance
Sony reported consolidated sales of ¥12,043.9 billion and an operating income of ¥1,276.6 billion for FY '24, both record highs. The operating cash flow was ¥1,972.4 billion.
Negative Updates
Impact of U.S. Tariffs
Sony anticipates a ¥100 billion impact on profitability due to U.S. tariffs, affecting segments like G&NS, ET&S, and I&SS. Efforts to mitigate this impact include strategic inventory management and price adjustments.
Read all updates
Q4-2025 Updates
Positive
Negative
Record-Breaking Financial Performance
Sony reported consolidated sales of ¥12,043.9 billion and an operating income of ¥1,276.6 billion for FY '24, both record highs. The operating cash flow was ¥1,972.4 billion.
Read all positive updates
Company Guidance
During the 2025 Corporate Strategy and Earnings Announcement Presentation, Sony Group Corporation provided detailed guidance on various business segments. Sony emphasized its strategic focus on the entertainment sector, with the entertainment business contributing to 61% of consolidated sales, highlighting its resilience during economic downturns. The PlayStation 5's expansion is expected to drive steady profit, with a focus on maximizing average revenue per user. In the music segment, Sony aims to strengthen its global position and improve profitability, targeting growth in high-potential markets like Latin America and India. The company plans to explore AI technologies to create value and protect artists' rights. The film segment anticipates new releases, including a Spider-Man movie and an anime adaptation of "Ghost of Tsushima: Legends," with Crunchyroll expected to be a significant growth driver. Sony's imaging and sensing solutions segment forecasts growth through mobile and automotive sensors, while strategic investments and capital expenditures remain a priority. Despite challenges like U.S. tariffs, Sony plans to manage the impact and continue its growth trajectory, projecting operating income of ¥1,380 billion for FY '25.Sony Group Financial Statement Overview
Summary
Income Statement
58
Neutral
Balance Sheet
74
Positive
Cash Flow
67
Positive
| Breakdown | Mar 2026 | Mar 2026 | Mar 2025 | Mar 2024 | Mar 2023 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 13.23T | 12.96T | 13.02T | 10.97T | 9.92T |
| Gross Profit | 4.08T | 3.68T | 3.34T | 3.24T | 2.70T |
| EBITDA | 2.89T | 1.81T | 1.55T | 2.31T | 1.97T |
| Net Income | -346.58B | 1.14T | 970.57B | 1.01T | 882.18B |
Balance Sheet | |||||
| Total Assets | 15.75T | 35.29T | 34.11T | 31.15T | 29.65T |
| Cash, Cash Equivalents and Short-Term Investments | 2.22T | 3.45T | 2.33T | 1.83T | 2.47T |
| Total Debt | 1.68T | 4.20T | 4.09T | 4.06T | 3.57T |
| Total Liabilities | 7.20T | 26.78T | 26.35T | 24.50T | 23.95T |
| Stockholders Equity | 8.15T | 8.18T | 7.59T | 6.60T | 5.65T |
Cash Flow | |||||
| Free Cash Flow | 1.58T | 1.67T | 749.27B | -298.94B | 792.55B |
| Operating Cash Flow | 2.06T | 2.32T | 1.37T | 314.69B | 1.23T |
| Investing Cash Flow | -2.07T | -930.12B | -818.89B | -1.05T | -728.78B |
| Financing Cash Flow | -913.14B | -298.24B | -210.71B | 84.30B | -336.58B |
Sony Group Technical Analysis
Neutral
21.70
Price Trends
20.99
Positive
22.00
Positive
25.00
Negative
Market Momentum
0.50
Negative
56.49
Neutral
57.75
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SONY, the sentiment is Neutral. The current price of 21.7 is above the 20-day moving average (MA) of 21.20, above the 50-day MA of 20.99, and below the 200-day MA of 25.00, indicating a neutral trend. The MACD of 0.50 indicates Negative momentum. The RSI at 56.49 is Neutral, neither overbought nor oversold. The STOCH value of 57.75 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SONY.
Sony Group Risk Analysis
Sony Group disclosed 22 risk factors in its most recent earnings report. Sony Group reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Sony Group Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
82 Outperform | $4.54T | 30.94 | 146.69% | 0.41% | 12.76% | 28.91% | |
62 Neutral | $1.85B | -13.24 | 5.99% | ― | -0.22% | ― | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
58 Neutral | $135.58B | 58.75 | -4.05% | 0.41% | -2.74% | -126.37% | |
54 Neutral | $245.91M | -3.25 | 1.02% | ― | -21.70% | -93.37% | |
45 Neutral | $5.02B | ― | -1.32% | ― | -9.90% | 97.79% | |
42 Neutral | $173.62M | -0.39 | -201.66% | ― | -21.02% | 12.80% |
* Technology Sector Average
SONY
Sony Group
22.14
-2.75
-11.07%
AAPL
Apple
308.82
114.32
58.78%
GPRO
GoPro
1.00
0.42
73.61%
LPL
LG Display
5.05
2.04
67.77%
TBCH
Turtle Beach
12.39
1.34
12.13%
SONO
Sonos
15.51
5.82
60.06%
Sony Group Corporate Events
Sony Unveils ¥500 Billion Buyback Facility and Treasury Share Cancellation Plan
May 8, 2026
Sony Group Corporation said on May 8, 2026 that its board approved the establishment of a new share repurchase facility of up to 230 million common shares, or 3.89% of shares outstanding, with a ceiling of ¥500 billion to be executed on the T...
Sony Semiconductor Solutions, TSMC Strike Strategic Deal on Next-Generation Image Sensors
May 8, 2026
On May 8, 2026, Sony Semiconductor Solutions announced it had signed a non-binding memorandum of understanding with Taiwan Semiconductor Manufacturing Company to form a strategic partnership for next-generation image sensors. The companies plan to...
Sony Group Posts Higher FY2026 Operating Profit as Financial Unit Spin-Off Triggers Accounting Loss
May 8, 2026
Sony Group Corporation reported consolidated results for the fiscal year ended March 31, 2026, showing sales from continuing operations of ¥12.48 trillion, up 3.7% year on year, and operating income of ¥1.45 trillion, a 13.4% increase. I...
Sony Posts Higher FY2025 Operating Profit as It Spins Off Financial Unit and Absorbs EV Exit Losses
May 8, 2026
Sony Group Corporation reported consolidated results for the fiscal year ended March 31, 2026, highlighting a reclassification of its financial services operations as a discontinued business following the partial spin-off of Sony Financial Group i...
Sony and Honda Scale Back Sony Honda Mobility, Rethink EV Joint Venture Strategy
Apr 21, 2026
On April 21, 2026, Sony Group, Honda Motor, and their joint venture Sony Honda Mobility said they had agreed on a new direction for the mobility unit after halting development of its AFEELA 1 and second electric vehicle models in March 2026. The c...
Sony Group Completes ¥250 Billion Share Buyback Program and Details March 2026 Treasury Stock Movements
Apr 14, 2026
Sony Group Corporation reported on April 14, 2026 the results of its share repurchase and treasury stock disposition activities for the period from March 1 to March 31, 2026. Under a board-approved program launched May 14, 2025 and concluded Octob...
Sony and TCL Seal BRAVIA Joint Venture Deal in Home Entertainment
Mar 31, 2026
On March 31, 2026, Sony Group said subsidiary Sony Corporation had signed definitive agreements with TCL Electronics to form a global home entertainment joint venture, based on a memorandum of understanding announced in January. Sony will place it...
Sony Completes ¥250 Billion Share Buyback Tranche by March 24, 2026
Mar 25, 2026
Sony Group Corporation has completed a major share repurchase program of its common stock, executed under authorizations from board resolutions adopted on November 11, 2025, February 5, 2026 and February 26, 2026. From March 1 to March 24, 2026, t...
Sony and Honda Scrap AFEELA EV Launch as JV Strategy Comes Under Review
Mar 25, 2026
On March 25, 2026, Sony Group and Honda said their joint venture Sony Honda Mobility would discontinue development and launch of its first AFEELA 1 electric vehicle and a second AFEELA model, after Honda’s March 12, 2026 overhaul of its elec...
Sony Accelerates Share Buybacks and Details Treasury Stock Moves for February 2026
Mar 12, 2026
Sony Group Corporation reported on March 12, 2026 the details of its share repurchase and treasury stock disposition activities for the period from February 1 to February 28, 2026. The disclosure, filed with the Kanto Finance Bureau, outlines prog...
Sony Reports February Progress in Ongoing ¥250 Billion Share Buyback Program
Mar 4, 2026
Sony Group Corporation disclosed the progress of its ongoing share buyback program authorized by its board on November 11, 2025, February 5, 2026, and February 26, 2026. The program is being executed via open market purchases on the Tokyo Stock Ex...
Sony Consolidates Control of Peanuts Holdings With C$630 Million Stake Purchase
Mar 3, 2026
On March 3, 2026, Sony Music Entertainment (Japan) and Sony Pictures Entertainment completed the acquisition of WildBrain’s approximately 41% stake in Peanuts Holdings LLC for about C$630 million, lifting their combined ownership to 80%. Thi...
Sony Group Expands Share Repurchase Facility to ¥250 Billion
Feb 26, 2026
Sony Group Corporation said its board, at meetings on February 5 and February 26, 2026, approved further amendments to an existing share repurchase facility first authorized on November 11, 2025 under Japan’s Companies Act. The company incre...
Sony Group Details January 2026 Share Buybacks and Treasury Stock Movements
Feb 12, 2026
Sony Group Corporation reported details of its common stock buyback and treasury share activity for the period from January 1 to January 31, 2026, as filed with the Kanto Finance Bureau on February 12, 2026. The disclosure shows execution progress...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.