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Sony Group Corporation (SONY)
NYSE:SONY

Sony Group (SONY) AI Stock Analysis

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SONY

Sony Group

(NYSE:SONY)

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Neutral 56 (OpenAI - 5.2)
Rating:56Neutral
Price Target:
$23.00
▲(1.81% Upside)
Action:DowngradedDate:02/09/26
The score is anchored by solid cash generation and a manageable balance sheet, but is held back by the sharp TTM profitability setback (negative net margin/ROE) and weak technical trend (below key moving averages with negative MACD). Valuation signals are also constrained by the negative P/E and low dividend yield.
Positive Factors
Strong cash generation
Consistently strong operating and free cash flow provide durable internal financing for R&D, game development, content production and M&A. This cash conversion cushions earnings volatility, funds buybacks and investments, and supports long-term strategic flexibility even when net income is weak.
Manageable leverage / stronger balance sheet
Low leverage and a sizable equity base offer capital structure flexibility: the company can fund capex, partnerships or joint ventures, maintain buybacks, and absorb shocks. Improved leverage enhances credit resilience and supports long-term investment without forcing asset sales.
Consolidation of valuable IP (Peanuts)
Increasing ownership of the Peanuts franchise consolidates a long-lived content asset, enabling tighter global licensing, merchandising and cross-segment monetization across music, pictures and consumer products. This strengthens recurring revenue potential from durable intellectual property.
Negative Factors
Declining trailing revenue and net loss
A recent TTM top-line decline and negative net margin signal weaker earnings quality and suggest profits may not yet be structurally recovered. Sustained revenue pressure or margin compression could limit reinvestment, slow content spend, and reduce long-term earnings visibility.
Mixed segment performance; Games softening
Weakness in Game & Network Services—historically a primary growth engine—plus softness in Pictures and Entertainment, highlights concentration risk and cyclical content timing. Prolonged product-cycle or release slippage in gaming/content can materially dent revenues and cash conversion.
Spin-off removed financial-services diversification
The Financial Services spin-off improved reported equity ratios but reduces Sony's earnings diversification and recurring financial-services income. Losing that steady segment may increase volatility of continuing operations' profits and make overall results more dependent on content and device cycles.

Sony Group (SONY) vs. SPDR S&P 500 ETF (SPY)

Sony Group Business Overview & Revenue Model

Company DescriptionSony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; and home and portable game consoles, packaged software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications, and various services for music and visual products. In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operates a visual effects and animation unit; manages a studio facility; and operates television and digital networks, and post-production facilities. Further, it researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, tablets, accessories, and applications; and metal oxide semiconductor image sensors, charge-coupled devices, integration systems, and other semiconductors. Additionally, it offers Internet broadband network services; recording media, and storage media products; and life and non-life insurance, banking, and other services, as well as creates and distributes content for PCs and mobile phones. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.
How the Company Makes MoneySony generates revenue through multiple streams across its diversified business segments. The Game & Network Services segment, which includes PlayStation hardware and software sales, subscriptions to PlayStation Plus, and digital game downloads, is a primary revenue driver. The Music segment earns money from recorded music, music publishing, and live performances, capitalizing on popular artists and extensive catalogues. The Pictures segment generates revenue through film and television production, licensing, and distribution. Additionally, the Electronics Products & Solutions segment contributes through sales of consumer electronics, including televisions and audio equipment. Financial Services, including insurance and banking, provide a stable income stream. Strategic partnerships, such as collaborations with game developers and licensing agreements in the entertainment sector, further enhance Sony's revenue potential.

Sony Group Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Breaks down revenue across different business units, highlighting which segments drive growth and profitability, and revealing strategic focus areas within Sony's diverse operations.
Chart InsightsSony's Game and Network Services segment shows robust growth, driven by strong demand for PlayStation and network services, reaching a peak in late 2024. The Music segment also exhibits steady growth, reflecting successful streaming and licensing strategies. However, Financial Services faces volatility, with recent negative values indicating potential restructuring or market challenges. Imaging and Sensing Solutions are gaining momentum, likely benefiting from advancements in sensor technology. Overall, Sony's diversified portfolio is leveraging entertainment and technology synergies, but financial services require close monitoring for stability.
Data provided by:The Fly

Sony Group Earnings Call Summary

Earnings Call Date:May 20, 2026
(Q4-2025)
|
Next Earnings Date:May 20, 2026
Earnings Call Sentiment Neutral
Sony's earnings call highlighted strong performance in its entertainment segments, with record financial results and growth in user engagement. However, challenges such as the impact of U.S. tariffs and uncertainties in the film industry were noted. The company's cautious outlook for FY '25 reflects these challenges.
Q4-2025 Updates
Positive Updates
Record-Breaking Financial Performance
Sony reported consolidated sales of ¥12,043.9 billion and an operating income of ¥1,276.6 billion for FY '24, both record highs. The operating cash flow was ¥1,972.4 billion.
Growth in Entertainment Segments
The entertainment business, including games, music, film, and TV, accounted for 61% of consolidated sales. PlayStation 5 and PlayStation Network showed strong user engagement, with a 5% increase in monthly active users. The Music segment also achieved a record high operating income of ¥357.3 billion.
Strategic Investments and IP Expansion
Sony focused on expanding its content and IP across games, music, film, and anime, enhancing its ecosystem and collaborating with partners like Crunchyroll and Bandai Namco. Aniplex and Crunchyroll are driving significant growth in the anime sector.
Negative Updates
Impact of U.S. Tariffs
Sony anticipates a ¥100 billion impact on profitability due to U.S. tariffs, affecting segments like G&NS, ET&S, and I&SS. Efforts to mitigate this impact include strategic inventory management and price adjustments.
Challenges in the Film Industry
The film segment saw only slight sales increases due to the impact of COVID-19 and strike-related shutdowns. There is also uncertainty surrounding U.S. tariff policies affecting film production.
Flat Forecast for FY '25
For FY '25, Sony forecasts sales of ¥11,700 billion and an operating income of ¥1,380 billion, reflecting a cautious approach due to uncertainties like U.S. tariffs and potential global economic slowdowns.
Company Guidance
During the 2025 Corporate Strategy and Earnings Announcement Presentation, Sony Group Corporation provided detailed guidance on various business segments. Sony emphasized its strategic focus on the entertainment sector, with the entertainment business contributing to 61% of consolidated sales, highlighting its resilience during economic downturns. The PlayStation 5's expansion is expected to drive steady profit, with a focus on maximizing average revenue per user. In the music segment, Sony aims to strengthen its global position and improve profitability, targeting growth in high-potential markets like Latin America and India. The company plans to explore AI technologies to create value and protect artists' rights. The film segment anticipates new releases, including a Spider-Man movie and an anime adaptation of "Ghost of Tsushima: Legends," with Crunchyroll expected to be a significant growth driver. Sony's imaging and sensing solutions segment forecasts growth through mobile and automotive sensors, while strategic investments and capital expenditures remain a priority. Despite challenges like U.S. tariffs, Sony plans to manage the impact and continue its growth trajectory, projecting operating income of ¥1,380 billion for FY '25.

Sony Group Financial Statement Overview

Summary
Cash flow is strong (robust positive operating cash flow and free cash flow) and leverage is manageable with low debt-to-equity, but TTM revenue declined and profitability deteriorated sharply with negative net margin and negative ROE. Segment KPIs are mixed: Gaming leads growth, while Financial Services volatility adds risk.
Income Statement
58
Neutral
TTM (Trailing-Twelve-Months) revenue declined (-3.96%), and profitability deteriorated sharply with net margin turning negative despite still-healthy gross and operating margins (about 31% gross and 13% operating). In prior annual periods (FY2021–FY2025), the company delivered steadier profitability (roughly 7%–11% net margin) and modest top-line momentum, suggesting the latest TTM results reflect a recent earnings shock rather than a structurally weak model. Key weakness is the current gap between operating performance and bottom-line results, which increases uncertainty around near-term earnings quality.
Balance Sheet
70
Positive
Leverage looks manageable: TTM debt-to-equity is low (~0.27x), an improvement versus recent annual levels (~0.51–0.63x), providing balance-sheet flexibility. Equity is sizable relative to debt, supporting resilience. The main concern is TTM return on equity turning negative, consistent with the TTM loss and indicating weaker recent capital efficiency even though the capital structure itself appears sound.
Cash Flow
76
Positive
Cash generation is a clear strength: TTM operating cash flow (~2.54T) and free cash flow (~2.03T) are robust, with free cash flow up modestly. Free cash flow remains positive and substantial even as TTM net income is weak, indicating strong cash conversion and liquidity support. A watch item is that cash flow relative to revenue is not especially high (operating cash flow to sales ~0.39), and historical volatility exists (free cash flow was negative in FY2023), but the current run-rate is solid.
BreakdownTTMMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue12.14T12.96T13.02T10.97T9.92T9.00T
Gross Profit3.76T3.68T3.34T3.24T2.70T2.43T
EBITDA2.75T1.81T1.55T2.31T1.97T1.70T
Net Income-230.22B1.14T970.57B1.01T882.18B1.03T
Balance Sheet
Total Assets15.90T35.29T34.11T31.15T29.65T27.51T
Cash, Cash Equivalents and Short-Term Investments2.09T3.45T2.33T1.83T2.47T2.22T
Total Debt1.66T4.20T4.09T4.06T3.57T2.65T
Total Liabilities7.37T26.78T26.35T24.50T23.95T20.78T
Stockholders Equity8.17T8.18T7.59T6.60T5.65T6.68T
Cash Flow
Free Cash Flow1.74T1.67T749.27B-298.94B792.55B662.29B
Operating Cash Flow2.14T2.32T1.37T314.69B1.23T1.14T
Investing Cash Flow-1.90T-930.12B-818.89B-1.05T-728.78B-563.91B
Financing Cash Flow-624.29B-298.24B-210.71B84.30B-336.58B-338.53B

Sony Group Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price22.59
Price Trends
50DMA
23.82
Negative
100DMA
26.21
Negative
200DMA
26.05
Negative
Market Momentum
MACD
-0.51
Negative
RSI
48.08
Neutral
STOCH
29.32
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SONY, the sentiment is Neutral. The current price of 22.59 is above the 20-day moving average (MA) of 22.24, below the 50-day MA of 23.82, and below the 200-day MA of 26.05, indicating a neutral trend. The MACD of -0.51 indicates Negative momentum. The RSI at 48.08 is Neutral, neither overbought nor oversold. The STOCH value of 29.32 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SONY.

Sony Group Risk Analysis

Sony Group disclosed 22 risk factors in its most recent earnings report. Sony Group reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Sony Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
$4.00T34.43152.02%0.38%
64
Neutral
$228.26M14.0417.19%6.43%196.68%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
56
Neutral
$129.66B14.69%0.41%-2.47%6.49%
56
Neutral
$1.79B-88.25-3.85%-4.93%-59.17%
50
Neutral
$4.94B23.323.97%-3.45%82.49%
47
Neutral
$128.35M-1.08-91.95%-27.37%70.46%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SONY
Sony Group
22.59
-1.78
-7.30%
AAPL
Apple
272.95
32.16
13.36%
GPRO
GoPro
0.87
0.12
16.22%
LPL
LG Display
5.58
2.30
70.12%
TBCH
Turtle Beach
12.55
-4.59
-26.78%
SONO
Sonos
15.75
2.53
19.14%

Sony Group Corporate Events

Sony Group Posts Strong Profit Growth and Higher Equity Ratio After Financial Unit Spin-Off
Feb 5, 2026

On February 5, 2026, Sony Group Corporation reported its consolidated financial results for the nine months ended December 31, 2025, showing modest top-line growth and stronger profitability from continuing operations following the spin-off of its Financial Services business. Sales from continuing operations rose 2.3% year-on-year to ¥9.44 trillion, while operating income increased 21.0% to ¥1.28 trillion and income before income taxes climbed 16.0% to ¥1.30 trillion; net income attributable to Sony’s stockholders from continuing operations grew 12.4% to ¥947.8 billion, with basic earnings per share of ¥158.27 calculated on a post-split basis. The company’s balance sheet as of December 31, 2025 showed total assets of ¥15.88 trillion and equity attributable to Sony stockholders of ¥8.16 trillion, with the equity ratio improving markedly to 51.4% from 23.2% at March 31, 2025, reflecting the deconsolidation of the Financial Services unit and a leaner asset base. While the spin-off of Sony Financial Group Inc. led to a large accounting loss from discontinued operations due to the reclassification of accumulated other comprehensive income, the treatment did not affect total equity, cash flows, or profit and loss from continuing operations, nor the amount available for dividends, underscoring that the core entertainment and electronics businesses delivered solid earnings momentum and a strengthened capital structure over the period.

The most recent analyst rating on (SONY) stock is a Buy with a $24.50 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.

Sony Lifts FY2025 Profit Outlook as Q3 Earnings Climb After Financial Services Spin-Off
Feb 5, 2026

On February 5, 2026, Sony Group reported its consolidated financial results for the third quarter of fiscal 2025 for continuing operations, showing sales of ¥3.71 trillion, up 1% year on year, and a 22% rise in operating income to ¥515 billion, lifting the operating margin to 13.9%. Segment performance was mixed, with revenue declines in Game & Network Services, Pictures, and Entertainment, Technology & Services offset by strong growth in Imaging & Sensing Solutions and higher operating income in Corporate and elimination, including the realization of unrealized land gains related to the October 1, 2025 partial spin-off of its financial services unit Sony Financial Group Inc., which is now accounted for under the equity method. For the full fiscal year 2025, Sony raised its forecast for continuing operations, now expecting ¥12.3 trillion in sales, ¥1.54 trillion in operating income (including an estimated ¥50 billion negative impact from recent U.S. tariff policy), higher net income, and stronger operating cash flow, indicating improved profitability and resilience despite currency headwinds and weaker financial income and higher tax burden.

The most recent analyst rating on (SONY) stock is a Buy with a $24.50 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.

Sony Expands Share Buyback Facility to ¥150 Billion
Feb 5, 2026

On February 5, 2026, Sony Group Corporation announced that its board of directors has expanded an existing share repurchase facility originally approved on November 11, 2025, increasing the maximum number of common shares to be repurchased from 35 million to 55 million, and raising the total potential buyback amount from ¥100 billion to ¥150 billion. The repurchases, to be conducted via open-market purchases on the Tokyo Stock Exchange through a discretionary trading contract between November 12, 2025 and May 14, 2026, are intended to improve capital efficiency and provide flexibility to balance strategic investment opportunities, Sony’s financial condition, and its share price; as of January 31, 2026, Sony had already repurchased about 12.1 million shares for roughly ¥50 billion, and it cautions that it may execute only part of the expanded program depending on market and investment conditions.

The most recent analyst rating on (SONY) stock is a Buy with a $24.50 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.

Sony Group Announces March 2026 Change in Representative Corporate Executive Officer Role
Feb 5, 2026

Sony Group Corporation announced on February 5, 2026, that its Board of Directors has approved a leadership change in its top executive ranks, reflecting governance continuity as it adjusts its senior management structure. Kenichiro Yoshida, currently serving as Director, Chairman, and Representative Corporate Executive Officer, is scheduled to retire from his role as Representative Corporate Executive Officer effective March 31, 2026, while remaining in his positions as Director and Chairman, a move that separates his representative executive responsibilities from his board leadership role and may signal a phased transition in operational leadership while maintaining strategic oversight and stability for stakeholders.

The most recent analyst rating on (SONY) stock is a Buy with a $24.50 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.

Sony Updates Share Buyback Progress for January 2026
Feb 4, 2026

Sony disclosed that between January 1 and 31, 2026, it repurchased 4,971,600 common shares on the Tokyo Stock Exchange for ¥19.66 billion under the buyback plan authorized on November 11, 2025, lifting cumulative purchases to 12.1 million shares worth roughly ¥50 billion and leaving additional capacity through May 14, 2026. The ongoing buyback underscores management’s commitment to returning capital and may bolster per-share metrics, potentially supporting the stock as the company balances cash deployment with strategic flexibility.

The most recent analyst rating on (SONY) stock is a Buy with a $25.00 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.

Sony and TCL Plan Global Joint Venture for Home Entertainment Business
Jan 20, 2026

On January 20, 2026, Sony Corporation announced it has signed a memorandum of understanding with TCL Electronics Holdings Limited to pursue a strategic partnership in the home entertainment field, centered on forming a global joint venture that would assume Sony’s home entertainment business. Under the proposed structure, TCL would hold 51% and Sony 49% of the new company, which is expected to oversee product development, design, manufacturing, sales, logistics and customer service for Sony-branded TVs and home audio equipment worldwide, with operations targeted to begin in April 2027 pending definitive agreements by March 2026 and regulatory approvals. The venture aims to combine Sony’s premium imaging and audio technologies, brand value and operational know-how with TCL’s advanced display capabilities, manufacturing scale and vertically integrated supply chain to capture growth in the expanding large-screen TV market and OTT-driven viewing trends, though Sony noted the financial impact on its consolidated results is still under evaluation and will depend on the final terms of the definitive agreements.

The most recent analyst rating on (SONY) stock is a Buy with a $27.00 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.

Sony Details December 2025 Share Buybacks and Treasury Share Dispositions
Jan 14, 2026

Sony Group Corporation reported on January 14, 2026 the status of its share repurchase and treasury share disposition activities for the period from December 1 to December 31, 2025, reflecting ongoing capital management aimed at enhancing shareholder returns and optimizing its share structure. Under a May 14, 2025 board authorization for up to 100 million shares or ¥250 billion, Sony had already completed the program by October 27, 2025, having repurchased 63,156,800 shares for approximately ¥249.9999 billion; a separate buyback program approved on November 11, 2025 for up to 35 million shares or ¥100 billion progressed to 7,128,800 shares repurchased for about ¥30.34 billion as of December 31, 2025, including 4,741,700 shares bought in December for roughly ¥19.59 billion. During the same month, Sony disposed of 6,220,819 treasury shares with a book value of about ¥18.57 billion, mainly through exercises of stock acquisition rights and delivery of shares under restricted stock unit plans, while ending December 2025 with 181,736,972 treasury shares out of 6,149,810,645 shares issued, underscoring active use of treasury stock for employee and incentive programs alongside substantial buybacks that may influence earnings per share and capital structure for stakeholders.

The most recent analyst rating on (SONY) stock is a Buy with a $30.00 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.

Sony Discloses Progress of Share Buyback Program for December 2025
Jan 7, 2026

On January 7, 2026, Sony Group Corporation reported the status of its ongoing share repurchase program authorized by its board on November 11, 2025 under Japan’s Companies Act. During the period from December 1 to December 31, 2025, Sony bought back 4,741,700 shares of its common stock on the Tokyo Stock Exchange through open-market purchases based on a discretionary trading contract, for a total consideration of approximately ¥19.6 billion. As of December 31, 2025, cumulative repurchases under the current authorization totaled 7,128,800 shares for about ¥30.3 billion, against a maximum board-approved limit of up to 35 million shares and ¥100 billion through May 14, 2026, signaling continued capital return to shareholders and an effort to manage its capital structure and share value.

The most recent analyst rating on (SONY) stock is a Buy with a $34.00 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.

Sony to Take Control of Peanuts Holdings With C$630 Million Stake Increase
Dec 19, 2025

On December 19, 2025, Sony Music Entertainment (Japan) and Sony Pictures Entertainment, both wholly owned by Sony Group, signed a definitive agreement with Canada’s WildBrain Ltd. to acquire WildBrain’s roughly 41% stake in Peanuts Holdings LLC for C$630 million, subject to customary adjustments and regulatory approvals. Once completed, the deal will lift Sony’s indirect ownership in Peanuts Holdings to 80% (with the Schulz family retaining 20%), making Peanuts a consolidated Sony subsidiary led operationally by SMEJ in partnership with SPE and preserving the existing rights management structure via Peanuts Worldwide LLC. Sony expects to book a remeasurement gain in operating income when the transaction closes, reflecting the fair value uplift of its pre‑existing 39% stake, and aims to use its global entertainment and character‑business infrastructure to accelerate growth and enhance the long‑term value of the 75‑year‑old “PEANUTS” franchise for stakeholders.

The most recent analyst rating on (SONY) stock is a Buy with a $34.00 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.

Sony Completes November Share Buyback as Part of Strategic Capital Management
Dec 12, 2025

Sony Group Corporation announced the completion of a significant share buyback program for the period from November 1 to November 30, 2025. During this period, the company repurchased 2,387,100 shares for a total of 10,752,572,776 yen, representing 6.82% of the authorized buyback. This move is part of a broader strategy to enhance shareholder value and optimize capital structure. The ongoing buyback program, approved by the Board of Directors, allows for a maximum repurchase of 35 million shares by May 2026, indicating Sony’s commitment to returning value to shareholders and maintaining a strong market position.

The most recent analyst rating on (SONY) stock is a Buy with a $34.00 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.

Sony Announces Progress in Share Repurchase Program
Dec 3, 2025

On December 3, 2025, Sony Group Corporation announced the status of its share repurchase program, which was approved by its Board of Directors on November 11, 2025. Between November 12 and November 30, 2025, Sony repurchased 2,387,100 shares of its common stock for a total of 10,752,572,776 yen through open market purchases on the Tokyo Stock Exchange. This move is part of a broader strategy to repurchase up to 35 million shares, with a maximum expenditure of 100 billion yen, by May 14, 2026. The share repurchase is expected to enhance shareholder value and optimize the company’s capital structure.

The most recent analyst rating on (SONY) stock is a Buy with a $34.00 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.

Sony Finalizes Stock Option Terms to Strengthen Employee Incentives
Nov 25, 2025

On November 25, 2025, Sony Group Corporation announced the final terms for its stock acquisition rights, aimed at granting stock options to various corporate executives, employees, and directors. The announcement detailed allocations for the Fifty-Third and Fifty-Fourth Series of Stock Acquisition Rights, involving a total of 29,770 rights and the issuance of over 2.9 million shares of common stock. This move is part of Sony’s strategy to incentivize and retain key personnel across its corporate structure and subsidiaries, potentially impacting the company’s operational dynamics and shareholder value.

The most recent analyst rating on (SONY) stock is a Buy with a $34.00 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.

Sony Announces Disposal of Treasury Shares Following RSU Vesting
Nov 14, 2025

On November 14, 2025, Sony Group Corporation announced the disposal of treasury shares upon the vesting of Restricted Stock Units (RSUs) as part of a stock compensation plan introduced in the fiscal year ending March 31, 2023. This plan aims to incentivize directors, corporate executive officers, and employees by aligning their economic interests with the company’s business performance. The disposal involves 4,863,087 shares through in-kind contributions and 16,268 shares through monetary payment, with a disposal price of 4,669 yen per share. This strategic move is expected to enhance Sony’s operational efficiency and strengthen its market positioning by motivating key personnel to contribute to the company’s success.

The most recent analyst rating on (SONY) stock is a Buy with a $34.00 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.

Sony Group Files Semi-Annual Securities Report Highlighting Strategic Challenges
Nov 14, 2025

On November 14, 2025, Sony Group Corporation filed its semi-annual securities report for the six months ended September 30, 2025, with the Kanto Local Finance Bureau in Japan. This report highlights the company’s strategic initiatives and the challenges it faces in maintaining product quality, developing new technologies, and navigating competitive markets. The report also outlines potential risks such as changes in laws and regulations, reliance on external partners, and global economic conditions, which could impact Sony’s operations and market positioning.

The most recent analyst rating on (SONY) stock is a Buy with a $34.00 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.

Sony Completes Significant Share Buyback in October 2025
Nov 13, 2025

Sony Group Corporation announced the completion of a significant share buyback program for the period from October 1, 2025, to October 31, 2025. The company repurchased a total of 12,021,800 shares, amounting to approximately 52.7 billion yen, as part of a resolution approved by the Board of Directors in May 2025. This buyback is part of a larger initiative to repurchase up to 100 million shares, with the company having achieved 63.16% of this target as of the end of October 2025. The buyback is expected to enhance shareholder value and reflects Sony’s confidence in its financial health and future prospects.

The most recent analyst rating on (SONY) stock is a Buy with a $34.00 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.

Sony Reports Strong Q2 2025 Financial Results Post Spin-off
Nov 12, 2025

On November 11, 2025, Sony Group Corporation released its consolidated financial summary for the second quarter ending September 30, 2025. The company reported a 3.5% increase in sales to 5,729,522 million yen and a significant 20.4% rise in operating income to 768,929 million yen compared to the previous year. This growth is attributed to the company’s strategic spin-off of Sony Financial Group Inc., which has been classified as a discontinued operation. The spin-off is expected to streamline Sony’s operations and focus more on its core businesses, potentially enhancing its industry positioning and shareholder value.

The most recent analyst rating on (SONY) stock is a Buy with a $34.00 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.

Sony Reports Q2 FY2025 Financial Growth and Strategic Spin-off
Nov 12, 2025

On November 11, 2025, Sony Group Corporation announced its Q2 FY2025 financial results, highlighting a 5% increase in sales and a 10% rise in operating income compared to the previous year. The company also executed a partial spin-off of its Financial Services business, classifying it as a discontinued operation. This strategic move is expected to impact Sony’s financial structure, with future profits from the Financial Services business being recorded under the equity method. The company has revised its FY2025 forecast upwards, anticipating an 8% increase in net income attributable to stockholders, reflecting strong performance in its Music and Imaging & Sensing Solutions segments.

The most recent analyst rating on (SONY) stock is a Buy with a $34.00 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.

Sony Announces Share Repurchase Facility to Enhance Capital Efficiency
Nov 12, 2025

On November 11, 2025, Sony Group Corporation announced the establishment of a facility for the repurchase of up to 35 million shares of its common stock, valued at a maximum of 100 billion yen. This strategic move, approved by the Board of Directors, aims to enhance capital efficiency and manage stock dilution from compensation plans. The repurchase will occur between November 12, 2025, and May 14, 2026, through open market purchases on the Tokyo Stock Exchange. This initiative reflects Sony’s focus on strategic investment opportunities and adapting to the business environment, potentially impacting its market positioning and shareholder value.

The most recent analyst rating on (SONY) stock is a Buy with a $34.00 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 09, 2026