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Sony Group
(NYSE:SONY)
Select Model
Select Model
Rating:63Neutral
Price Target:
$25.00
▲(19.16% Upside)
Action:Reiterated
Date:08/01/26
The score is primarily supported by solid financial durability driven by strong free cash flow and manageable leverage, but it is meaningfully capped by recent net losses (negative P/E) and mixed segment performance. Technically, the stock shows improving intermediate-term trend strength (above 20/50/100-day averages) but is still just below the 200-day average, keeping the overall outlook moderate.
Positive Factors
Strong cash generation
Sony reports large, positive operating and free cash flow with strong TTM free-cash-flow growth. Persistent cash generation underpins investment in R&D and fabs, funds buybacks/dividends, and provides financial flexibility to weather cyclicality and fund long-term content and component strategies.
Negative Factors
Accounting loss from Financial Services spin-off
The partial spin-off of Sony Financial Group produced a very large accounting reclassification loss that swung reported consolidated net income negative. Such structural divestments complicate comparability and can depress headline profitability metrics and investor confidence for multiple reporting periods despite underlying operating cash strength.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong cash generation
Sony reports large, positive operating and free cash flow with strong TTM free-cash-flow growth. Persistent cash generation underpins investment in R&D and fabs, funds buybacks/dividends, and provides financial flexibility to weather cyclicality and fund long-term content and component strategies.
Read all positive factors
Sony Group Key Performance Indicators (KPIs)
Any
Revenue by Segment
Breaks down revenue across different business units, highlighting which segments drive growth and profitability, and revealing strategic focus areas within Sony's diverse operations.
Breaks down revenue across different business units, highlighting which segments drive growth and profitability, and revealing strategic focus areas within Sony's diverse operations.
Data provided by:
The Fly
The FlySony Group (SONY) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$143.35B
Dividend Yield0.68%
Average Volume (3M)4.76M
Price to Earnings (P/E)―
Beta (1Y)1.09
Revenue Growth-1.74%
EPS Growth-118.42%
CountryUS
Employees94,900
SectorTechnology
Sector Strength88
IndustryConsumer Electronics
Share Statistics
EPS (TTM)-39.55
Shares Outstanding5,965,316,400
10 Day Avg. Volume3,940,370
30 Day Avg. Volume4,763,868
Financial Highlights & Ratios
PEG Ratio0.44
Price to Book (P/B)2.41
Price to Sales (P/S)1.48
P/FCF Ratio12.44
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price Target
$28.00Price Target Upside33.46% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering3
EPS Forecast (FY)1.33
Revenue Forecast (FY)$80.07B
Sony Group Business Overview & Revenue Model
Company Description
Sony Group Corporation is a global conglomerate engaged in the design, development, manufacturing, and distribution of diverse electronic equipment, instruments, and devices. Its offerings serve consumer, professional, and industrial segments acro...
How the Company Makes Money
Sony primarily makes money through a diversified set of revenue streams across entertainment, gaming, electronics, components, and financial services. In Game & Network Services, Sony earns revenue from sales of PlayStation consoles and accessorie...
Sony Group Earnings Call Summary
Earnings Call Date:May 08, 2026
(Q4-2025)
| % Change Since: |
Next Earnings Date:Nov 05, 2026
Earnings Call Sentiment Neutral
Sony's earnings call highlighted strong performance in its entertainment segments, with record financial results and growth in user engagement. However, challenges such as the impact of U.S. tariffs and uncertainties in the film industry were noted. The company's cautious outlook for FY '25 reflects these challenges.Positive Updates
Record-Breaking Financial Performance
Sony reported consolidated sales of ¥12,043.9 billion and an operating income of ¥1,276.6 billion for FY '24, both record highs. The operating cash flow was ¥1,972.4 billion.
Negative Updates
Impact of U.S. Tariffs
Sony anticipates a ¥100 billion impact on profitability due to U.S. tariffs, affecting segments like G&NS, ET&S, and I&SS. Efforts to mitigate this impact include strategic inventory management and price adjustments.
Read all updates
Q4-2025 Updates
Positive
Negative
Record-Breaking Financial Performance
Sony reported consolidated sales of ¥12,043.9 billion and an operating income of ¥1,276.6 billion for FY '24, both record highs. The operating cash flow was ¥1,972.4 billion.
Read all positive updates
Company Guidance
During the 2025 Corporate Strategy and Earnings Announcement Presentation, Sony Group Corporation provided detailed guidance on various business segments. Sony emphasized its strategic focus on the entertainment sector, with the entertainment business contributing to 61% of consolidated sales, highlighting its resilience during economic downturns. The PlayStation 5's expansion is expected to drive steady profit, with a focus on maximizing average revenue per user. In the music segment, Sony aims to strengthen its global position and improve profitability, targeting growth in high-potential markets like Latin America and India. The company plans to explore AI technologies to create value and protect artists' rights. The film segment anticipates new releases, including a Spider-Man movie and an anime adaptation of "Ghost of Tsushima: Legends," with Crunchyroll expected to be a significant growth driver. Sony's imaging and sensing solutions segment forecasts growth through mobile and automotive sensors, while strategic investments and capital expenditures remain a priority. Despite challenges like U.S. tariffs, Sony plans to manage the impact and continue its growth trajectory, projecting operating income of ¥1,380 billion for FY '25.Sony Group Financial Statement Overview
Summary
Income Statement
62
Positive
Balance Sheet
78
Positive
Cash Flow
74
Positive
| Breakdown | TTM | Mar 2026 | Mar 2026 | Mar 2025 | Mar 2024 | Mar 2023 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 12.82T | 13.23T | 12.96T | 13.02T | 10.97T | 9.92T |
| Gross Profit | 4.08T | 4.08T | 3.68T | 3.34T | 3.24T | 2.70T |
| EBITDA | 2.83T | 2.87T | 1.81T | 1.55T | 2.31T | 1.97T |
| Net Income | -238.30B | -346.58B | 1.14T | 970.57B | 1.01T | 882.18B |
Balance Sheet | ||||||
| Total Assets | 16.05T | 15.75T | 35.29T | 34.11T | 31.15T | 29.65T |
| Cash, Cash Equivalents and Short-Term Investments | 2.20T | 2.22T | 3.45T | 2.33T | 1.83T | 2.47T |
| Total Debt | 1.87T | 1.68T | 4.20T | 4.09T | 4.06T | 3.57T |
| Total Liabilities | 7.27T | 7.20T | 26.78T | 26.35T | 24.50T | 23.95T |
| Stockholders Equity | 8.37T | 8.15T | 8.18T | 7.59T | 6.60T | 5.65T |
Cash Flow | ||||||
| Free Cash Flow | 1.63T | 1.58T | 1.67T | 749.27B | -298.94B | 792.55B |
| Operating Cash Flow | 2.11T | 2.06T | 2.32T | 1.37T | 314.69B | 1.23T |
| Investing Cash Flow | -2.00T | -2.07T | -930.12B | -818.89B | -1.05T | -728.78B |
| Financing Cash Flow | -740.36B | -913.14B | -298.24B | -210.71B | 84.30B | -336.58B |
Sony Group Technical Analysis
Positive
20.98
Price Trends
21.25
Positive
21.11
Positive
23.33
Negative
Market Momentum
0.51
Negative
56.99
Neutral
63.73
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SONY, the sentiment is Positive. The current price of 20.98 is below the 20-day moving average (MA) of 21.58, below the 50-day MA of 21.25, and below the 200-day MA of 23.33, indicating a neutral trend. The MACD of 0.51 indicates Negative momentum. The RSI at 56.99 is Neutral, neither overbought nor oversold. The STOCH value of 63.73 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SONY.
Sony Group Risk Analysis
Sony Group disclosed 21 risk factors in its most recent earnings report. Sony Group reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Sony Group Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | $4.54T | 35.26 | 137.18% | 0.32% | 14.24% | 32.57% | |
63 Neutral | $143.35B | -103.05 | -2.74% | 0.76% | -1.74% | -118.42% | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
60 Neutral | $243.13M | 296.67 | 1.02% | ― | -21.70% | -93.37% | |
50 Neutral | $1.73B | -47.29 | -9.55% | ― | 5.64% | ― | |
43 Neutral | $3.22B | -3.41 | -20.80% | ― | -6.88% | -90.77% | |
41 Neutral | $131.55M | -0.95 | -201.66% | ― | -21.02% | 12.80% |
* Technology Sector Average
SONY
Sony Group
22.44
-1.86
-7.65%
AAPL
Apple
311.00
98.59
46.42%
GPRO
GoPro
0.72
-0.59
-44.96%
LPL
LG Display
3.26
-0.79
-19.51%
TBCH
Turtle Beach
13.54
-0.91
-6.30%
SONO
Sonos
15.92
4.88
44.20%
Sony Group Corporate Events
Sony Group Delivers Strong Q1 2026 Results and Plans Higher Dividend
Jul 31, 2026
For the quarter from April 1 to June 30, 2026, Sony Group posted sales of ¥2.84 trillion, up 8.2% year on year, with operating income surging 40.2% to ¥476.5 billion and net income attributable to shareholders rising 32.1% to ¥342.2...
Sony Group Lifts FY2026 Outlook After Strong Q1, While Assessing Kumamoto Quake Impact
Jul 31, 2026
Sony Group reported strong consolidated results for the first quarter of fiscal 2026, covering the three months ended June 30, 2026, with sales rising 8 percent year-on-year to ¥2.84 trillion and operating income jumping 40 percent to ¥4...
Sony to Dispose of Treasury Shares for RSU Vesting in August 2026
Jul 17, 2026
On July 17, 2026, Sony Group Corporation reported a planned disposal of 1,142,196 treasury shares to satisfy vesting under its restricted stock unit plan introduced for the fiscal year ended March 31, 2023. The shares, priced at 3,438 yen each for...
Sony Discloses June 2026 Progress in ¥500 Billion Share Buyback Program
Jul 14, 2026
Sony Group Corporation reported the status of its ongoing share repurchase program for June 2026, executed under a Board-approved resolution dated May 8, 2026. The buyback, conducted via open-market purchases on the Tokyo Stock Exchange, forms par...
Sony Group Details Progress of 2026 Share Buyback Program
Jul 6, 2026
Sony Group Corporation reported on July 3, 2026 the status of its common stock repurchase program authorized by its board on May 8, 2026 under Japan’s Companies Act and its Articles of Incorporation. Between June 1 and June 30, 2026, Sony bo...
Sony Group Expands RSU Grants Across Global Leadership and Staff
Jun 30, 2026
On June 30, 2026, Sony Group Corporation detailed new grants under its restricted stock unit (RSU) compensation plan first introduced for the fiscal year ended March 31, 2023, targeting directors, officers and employees across the parent company a...
Sony Group Taps U.S. Debt Markets With New 2031 and 2036 Senior Notes
Jun 30, 2026
On June 30, 2026, Sony Group Corporation filed a Form 6-K in the United States detailing new senior note issuances as part of its funding strategy. The filing incorporates into an existing shelf registration the forms of 4.657% Senior Notes due 20...
Sony Shareholders Reelect Entire Board at 109th General Meeting
Jun 26, 2026
Sony Group Corporation reported the outcomes of its 109th Ordinary General Meeting of Shareholders, held on June 23, 2026, in an extraordinary report filed with Japanese regulators on June 26, 2026. The filing, also submitted to the U.S. SEC as a ...
Sony Group Taps U.S. Market With $1 Billion Senior Unsecured Notes Issue
Jun 24, 2026
Sony Group Corporation, the Japanese electronics and entertainment conglomerate, has issued a total of USD 1 billion in senior unsecured notes in the U.S. bond market, according to a June 24, 2026 filing. The issuance comprises two tranches of USD...
Sony Details May 2026 Share Buybacks and Large Treasury Share Cancellation
Jun 12, 2026
Sony Group reported detailed progress on its share repurchase and treasury stock disposition activities for the period from May 1 to May 31, 2026, as filed with the Kanto Finance Bureau on June 12, 2026. The company is executing buybacks authorize...
Sony Group Details Early Progress in ¥500 Billion Share Buyback Program
Jun 3, 2026
On June 3, 2026, Sony Group Corporation reported the status of its ongoing share repurchase program authorized by its board on May 8, 2026, under Japanese Companies Act provisions. The company disclosed that between May 11 and May 31, 2026, it bou...
Sony Group Overhauls Balance Sheet as Financial Services Assets Exit in FY2025-26
May 19, 2026
Sony Group Corporation has filed a Form 6-K with the U.S. Securities and Exchange Commission in May 2026, furnishing an English translation of its consolidated financial statements prepared under Japan’s Companies Act for the fiscal year end...
Sony Group Details Completion of Major Share Buybacks and April Treasury Stock Movements
May 14, 2026
Sony Group Corporation reported details of its share repurchase and treasury stock disposition activities for the period from April 1 to April 30, 2026, in a filing dated May 14, 2026. The report covers completed buyback programs authorized by the...
Sony Unveils ¥500 Billion Buyback Facility and Treasury Share Cancellation Plan
May 8, 2026
Sony Group Corporation said on May 8, 2026 that its board approved the establishment of a new share repurchase facility of up to 230 million common shares, or 3.89% of shares outstanding, with a ceiling of ¥500 billion to be executed on the T...
Sony Semiconductor Solutions, TSMC Strike Strategic Deal on Next-Generation Image Sensors
May 8, 2026
On May 8, 2026, Sony Semiconductor Solutions announced it had signed a non-binding memorandum of understanding with Taiwan Semiconductor Manufacturing Company to form a strategic partnership for next-generation image sensors. The companies plan to...
Sony Group Posts Higher FY2026 Operating Profit as Financial Unit Spin-Off Triggers Accounting Loss
May 8, 2026
Sony Group Corporation reported consolidated results for the fiscal year ended March 31, 2026, showing sales from continuing operations of ¥12.48 trillion, up 3.7% year on year, and operating income of ¥1.45 trillion, a 13.4% increase. I...
Sony Posts Higher FY2025 Operating Profit as It Spins Off Financial Unit and Absorbs EV Exit Losses
May 8, 2026
Sony Group Corporation reported consolidated results for the fiscal year ended March 31, 2026, highlighting a reclassification of its financial services operations as a discontinued business following the partial spin-off of Sony Financial Group i...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.