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Sony Group (SONY)
NYSE:SONY
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Sony Group (SONY) AI Stock Analysis

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Sony Group

(NYSE:SONY)

Rating:74Outperform
Price Target:
$28.00
▲(14.61%Upside)
Sony's strong financial performance is the primary driver of the overall score, reflecting sound revenue and profit growth and solid cash flow generation. The technical analysis suggests a mixed outlook, with short-term weakness but potential for long-term gains. Valuation appears fair, with a P/E ratio indicating reasonable pricing relative to earnings, though the dividend yield is modest.
Positive Factors
Earnings
Sony reported results that beat both analyst and consensus estimates on top and bottom lines.
Financial Guidance
The company issued initial FY25 operating income guidance that was better than the pre-print estimate when adjusting for tariffs and FX impacts.
Gaming and Music Performance
Gaming and Music segments significantly outperformed, with Gaming & Network Services revenue up 16% and Music up 14% year-over-year.
Negative Factors
Revenue Performance
Sony Q4:F24 revenue of ¥2.63 trillion missed estimates largely due to accounting-driven downside at Financial Services.
Segment Declines
Excluding Financial Services, revenue was down 4% year-over-year, led by declines in Games & Network Services, Pictures, and Music segments.

Sony Group (SONY) vs. SPDR S&P 500 ETF (SPY)

Sony Group Business Overview & Revenue Model

Company DescriptionSony Group Corporation is a Japanese multinational conglomerate headquartered in Tokyo, Japan. It operates in diverse sectors, including electronics, gaming, entertainment, and financial services. Sony is renowned for its consumer electronics products such as televisions, audio equipment, and cameras. In the gaming sector, it is a leading player with its PlayStation gaming consoles and related software. The company's entertainment division includes Sony Pictures, a major film and television production company, and Sony Music, one of the largest music companies globally. Furthermore, Sony provides financial services through Sony Financial Holdings, offering insurance and banking services, primarily in Japan.
How the Company Makes MoneySony Group Corporation generates revenue through multiple streams across its diverse business operations. The primary revenue sources include the sale of consumer electronics such as televisions, audio systems, and imaging products. The gaming segment, dominated by the PlayStation platform, contributes significantly through console sales, game software, and subscription services like PlayStation Plus. The entertainment division earns from film and television production, distribution, and licensing, as well as music recording and publishing. In financial services, Sony earns from life insurance premiums, banking services, and investment income. The company's earnings are further supported by strategic partnerships and collaborations across its various sectors, enhancing its market presence and product offerings.

Sony Group Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Breaks down revenue across different business units, highlighting which segments drive growth and profitability, and revealing strategic focus areas within Sony's diverse operations.
Chart InsightsSony's Game and Network Services segment is showing robust growth, with a significant upward trend, particularly in the last two quarters of 2024. This suggests strong consumer demand and successful product launches or service enhancements. In contrast, the Financial Services segment experienced volatility, including a notable negative value in Q3 2024, indicating potential operational challenges or market fluctuations. Meanwhile, the Music and Pictures segments are steadily increasing, reflecting solid performance in content creation and distribution. Investors should watch for strategic moves in gaming and financial services to sustain growth and manage risks.
Data provided by:Main Street Data

Sony Group Financial Statement Overview

Summary
Sony Group's financial health is strong, with robust revenue growth and profitability. Efficient cost management and operational efficiency are reflected in healthy margins and a solid balance sheet. Positive cash flow trends indicate potential for reinvestment and returns to shareholders. Careful management of debt levels is recommended to maintain stability.
Income Statement
85
Very Positive
Sony Group has demonstrated solid revenue growth, with a significant increase from the previous year. The gross profit margin remains robust, reflecting efficient cost management. Net profit margins have improved, indicating strong profitability. EBIT and EBITDA margins are healthy, showcasing operational efficiency.
Balance Sheet
80
Positive
Sony Group's balance sheet is strong, with a manageable debt-to-equity ratio and a healthy return on equity. The equity ratio indicates a solid capital structure, with a good proportion of assets financed by shareholder equity. The company's leverage is under control, reducing financial risk.
Cash Flow
78
Positive
Sony Group exhibits positive cash flow trends, with substantial free cash flow growth. Operating cash flow to net income ratio is strong, highlighting effective cash conversion from earnings. Free cash flow to net income ratio is healthy, indicating potential for reinvestment and returns to shareholders.
BreakdownTTMMar 2024Mar 2023Mar 2022Mar 2021Mar 2020
Income Statement
Total Revenue13.81T13.02T11.54T9.92T9.00T8.26T
Gross Profit3.67T3.33T3.14T2.70T2.44T2.33T
EBITDA2.68T2.45T2.31T2.06T1.64T1.56T
Net Income1.13T970.57B1.01T882.18B1.03T582.19B
Balance Sheet
Total Assets35.99T34.11T31.15T29.65T27.51T24.97T
Cash, Cash Equivalents and Short-Term Investments3.08T2.33T1.83T2.47T2.22T1.92T
Total Debt4.38T4.09T4.06T3.57T2.65T2.05T
Total Liabilities27.47T26.35T24.50T23.95T20.78T18.97T
Stockholders Equity8.19T7.59T6.60T5.65T6.68T4.87T
Cash Flow
Free Cash Flow3.18T749.27B-298.94B792.55B837.91B909.98B
Operating Cash Flow3.89T1.37T314.69B1.23T1.35T1.35T
Investing Cash Flow-977.10B-818.89B-1.05T-728.78B-1.78T-1.35T
Financing Cash Flow-722.49B-210.71B84.30B-336.58B666.97B65.66B

Sony Group Technical Analysis

Technical Analysis Sentiment
Negative
Last Price24.43
Price Trends
50DMA
25.56
Negative
100DMA
24.92
Negative
200DMA
22.51
Positive
Market Momentum
MACD
-0.21
Positive
RSI
38.82
Neutral
STOCH
7.44
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SONY, the sentiment is Negative. The current price of 24.43 is below the 20-day moving average (MA) of 25.42, below the 50-day MA of 25.56, and above the 200-day MA of 22.51, indicating a neutral trend. The MACD of -0.21 indicates Positive momentum. The RSI at 38.82 is Neutral, neither overbought nor oversold. The STOCH value of 7.44 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SONY.

Sony Group Risk Analysis

Sony Group disclosed 22 risk factors in its most recent earnings report. Sony Group reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Sony Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
$3.15T32.95138.02%0.49%4.91%-0.36%
74
Outperform
$149.53B19.7414.32%0.52%-5.46%14.01%
68
Neutral
$278.42M19.0612.49%44.41%
63
Neutral
$33.91B5.95-11.88%1.83%5.33%-18.39%
63
Neutral
$1.26B-15.80%-5.24%-67.92%
LPLPL
55
Neutral
$3.35B-28.93%17.34%34.72%
52
Neutral
$126.55M-83.57%-20.88%62.21%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SONY
Sony Group
24.43
5.37
28.17%
AAPL
Apple
211.16
-22.15
-9.49%
GPRO
GoPro
0.79
-0.85
-51.83%
LPL
LG Display
3.42
-1.32
-27.85%
TBCH
Turtle Beach
13.82
-1.68
-10.84%
SONO
Sonos
10.53
-3.47
-24.79%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 08, 2025