GoPro (GPRO) AI Stock Analysis

• Market Cap: $263.03M
• Dividend Yield: N/A
• Average Volume (3M): 3.21M
• Price to Earnings (P/E): ―
• Beta (1Y): 2.28
• Revenue Growth: -27.37%
• EPS Growth: 70.46%
• Country: US
• Employees: 696
• Sector: Technology
• Sector Strength: 88
• Industry: Consumer Electronics
• EPS (TTM): -0.09
• Shares Outstanding: 133,469,730
• 10 Day Avg. Volume: 3,100,227
• 30 Day Avg. Volume: 3,206,438
• PEG Ratio: >-0.01
• Price to Book (P/B): 1.10
• Price to Sales (P/S): 0.21
• P/FCF Ratio: -1.29
• Enterprise Value/Market Cap: 1.48
• Enterprise Value/Revenue: 0.60
• Enterprise Value/Gross Profit: 1.73
• Enterprise Value/Ebitda: -3.63
• 1Y Price Target: $1.30
• Price Target Upside: -19.75% Downside
• Rating Consensus: Moderate Sell
• Number of Analyst Covering: 1
• EPS Forecast (FY): -0.13
• Revenue Forecast (FY): $678.67M

• Rating: 50 Neutral
• Price Target: $2.00 ▲(23.46% Upside)

GoPro's overall stock score reflects significant financial challenges, including declining revenue and high leverage. While technical indicators and valuation metrics are mixed, the positive sentiment from strategic initiatives and product launches provides some optimism. The recent legal setback adds to the risks, but potential future growth and operational improvements could enhance the outlook.

Positive Factors

Product Innovation

The launch of innovative products like the MaX2 360-camera and LIT HERO camera expands GoPro's market reach and strengthens its competitive position in the action camera market.

Cash Flow Improvement

Consistent positive cash flow indicates improved financial management and operational efficiency, providing a stronger foundation for future growth and investment.

Strategic Financial Updates

Adjusting financial covenants provides GoPro with greater flexibility to navigate market challenges, supporting long-term financial stability and strategic initiatives.

Negative Factors

Declining Revenue

A declining revenue trend poses a risk to GoPro's long-term viability, requiring strategic adjustments to reverse the trend and ensure sustainable growth.

High Leverage

High leverage can limit GoPro's financial flexibility and increase risk, necessitating efforts to reduce debt and strengthen the balance sheet.

Gross Margin Pressure

Decreasing gross margins due to tariffs and cost pressures can impact profitability, requiring cost management and pricing strategies to maintain margins.

GoPro Business Overview & Revenue Model

Company Description

GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the United States and internationally. The company offers cloud connected HERO10 Black, HERO9 Black, and HERO8 Black waterproof cameras; MAX, a 360-degree waterproof camera; GoPro, a subscription service that includes full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription provides access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik app, a mobile app that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gears. In addition, the company provides mobile and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. markets and sells its products through retailers and distributors, as well as through its GoPro.com website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

How the Company Makes Money

GoPro generates revenue primarily through the sale of its cameras and accessories, which are marketed to both professional and amateur users. The company also earns significant income from its subscription service, GoPro Plus, which offers cloud storage, camera replacement, and access to premium editing tools. Additionally, GoPro benefits from partnerships with various brands and platforms that help promote its products and expand its reach. Key revenue streams include direct sales from retail and online channels, as well as recurring revenue from subscriptions, which have become increasingly important as the company shifts towards a more service-oriented business model.

GoPro Financial Statement Overview

Summary

GoPro is facing significant financial challenges, with declining revenue, negative profitability, high leverage, and cash flow constraints. The company needs to focus on revenue growth, cost management, and debt reduction to improve its financial stability and performance.

Income Statement

GoPro's income statement shows a concerning trend with declining revenue and profitability. The TTM data reveals a negative revenue growth rate of -12.85%, and the net profit margin is deeply negative at -18.68%. Gross profit margin has slightly improved to 34.53% from the previous year, but EBIT and EBITDA margins remain negative, indicating operational challenges. The company needs to address its declining revenue and improve operational efficiency to enhance profitability.

Balance Sheet

The balance sheet indicates a high debt-to-equity ratio of 2.55 in the TTM period, suggesting significant leverage and potential financial risk. Return on equity is negative, reflecting the company's inability to generate positive returns for shareholders. The equity ratio is low, indicating a heavy reliance on debt financing. These factors highlight the need for GoPro to strengthen its financial position and reduce leverage.

Cash Flow

Cash flow analysis shows negative operating and free cash flows in the TTM period, with a free cash flow growth rate of -19.29%. The operating cash flow to net income ratio is negative, indicating cash flow challenges. However, the free cash flow to net income ratio is slightly above 1, suggesting some ability to cover net losses with free cash flow. Improving cash flow generation is crucial for GoPro's financial health.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	650.75M	801.47M	1.01B	1.09B	1.16B	891.92M
Gross Profit	224.68M	271.30M	323.57M	406.83M	477.11M	314.51M
EBITDA	-107.24M	-123.27M	-56.87M	54.77M	128.24M	-16.07M
Net Income	-121.57M	-432.31M	-53.18M	28.85M	371.17M	-66.78M
Balance Sheet
Total Assets	538.61M	543.68M	967.95M	1.08B	1.26B	771.40M
Cash, Cash Equivalents and Short-Term Investments	58.43M	102.81M	246.57M	367.34M	538.92M	325.65M
Total Debt	204.92M	122.21M	128.66M	184.02M	286.52M	279.53M
Total Liabilities	458.11M	391.99M	412.11M	465.37M	643.97M	555.38M
Stockholders Equity	80.49M	151.69M	555.85M	611.56M	615.91M	216.02M
Cash Flow
Free Cash Flow	-64.50M	-129.18M	-34.38M	2.30M	223.61M	88.90M
Operating Cash Flow	-61.37M	-125.14M	-32.86M	5.75M	229.15M	93.78M
Investing Cash Flow	-3.13M	7.65M	121.90M	-8.39M	-143.72M	9.51M
Financing Cash Flow	87.60M	-929.00K	-90.38M	-173.27M	-9.89M	71.98M

GoPro Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 1.62
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GPRO, the sentiment is Neutral. The current price of 1.62 is below the 20-day moving average (MA) of 1.69, below the 50-day MA of 1.79, and above the 200-day MA of 1.27, indicating a neutral trend. The MACD of -0.04 indicates Positive momentum. The RSI at 44.78 is Neutral, neither overbought nor oversold. The STOCH value of 18.53 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GPRO.

GoPro Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TBCH	62 Neutral	$264.56M	15.88	17.19%	―	6.43%	196.68%
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
GPRO	50 Neutral	$263.03M	-2.09	-91.95%	―	-27.37%	70.46%
KOSS	49 Neutral	$40.47M	-184.48	-0.69%	―	11.58%	81.08%
UEIC	48 Neutral	$42.10M	-1.88	-14.35%	―	2.35%	18.83%
VUZI	47 Neutral	$245.99M	-6.27	-96.37%	―	-4.31%	59.68%

GoPro Corporate Events

GoPro Announces Strategic Financial Updates and Investment

On November 5, 2025, GoPro announced several strategic financial and operational updates. The company amended its credit agreement to adjust financial covenants, ensuring operational flexibility amid changing tariff rates in Malaysia and Thailand. Additionally, GoPro entered a subscription agreement with The Woodman Family Trust for a $2 million investment in Class A Common Stock, signaling confidence in the company’s future. Furthermore, GoPro reported its third-quarter financial results for 2025, highlighting a revenue of $163 million and a gross margin of 35.2%. Despite a year-over-year revenue decline of 37%, the company achieved a $12 million cash flow from operations, marking its second consecutive quarter of positive cash flow. GoPro also launched new products, including the MAX2 360 camera and LIT HERO camera, and received a Technology & Engineering Emmy® Award for its 360 technology.

GoPro Ordered to Pay $8.2 Million in Damages

On October 10, 2025, a jury concluded that GoPro, Inc.’s products launched from 2020 to 2024, including the HERO9 Black to HERO13 Black, did not infringe on patents claimed by Contour IP Holding LLC. The jury also invalidated one of the two asserted patents, while partially invalidating the other. However, GoPro was ordered to pay $8.2 million in past damages for certain legacy cameras previously found to infringe. The verdict remains subject to post-trial briefing and potential appeal.