GoPro (GPRO) AI Stock Analysis

• Market Cap: $284.65M
• Dividend Yield: N/A
• Average Volume (3M): 8.65M
• Price to Earnings (P/E): ―
• Beta (1Y): 2.24
• Revenue Growth: -19.83%
• EPS Growth: 73.22%
• Country: US
• Employees: 696
• Sector: Technology
• Sector Strength: 88
• Industry: Consumer Electronics
• EPS (TTM): -0.09
• Shares Outstanding: 131,924,550
• 10 Day Avg. Volume: 6,640,623
• 30 Day Avg. Volume: 8,649,540
• PEG Ratio: >-0.01
• Price to Book (P/B): 1.10
• Price to Sales (P/S): 0.21
• P/FCF Ratio: -1.29
• Enterprise Value/Market Cap: 0.00
• Enterprise Value/Revenue: 0.00
• Enterprise Value/Gross Profit: 0.00
• Enterprise Value/Ebitda: 0.00
• 1Y Price Target: $1.30
• Price Target Upside: -15.03% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 2
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 41 Neutral
• Price Target: $1.50 ▼(-1.96% Downside)

GoPro's overall stock score is primarily impacted by its weak financial performance and technical indicators. The company's high leverage, negative profitability, and bearish technical signals are significant concerns. While the earnings call provided some positive future guidance, the current financial and technical challenges weigh heavily on the stock's attractiveness.

Positive Factors

Product Innovation

New product launches can expand GoPro's Total Addressable Market (TAM) and drive revenue growth, enhancing its competitive position in the market.

Cash Flow Improvement

Positive cash flow from operations indicates improved financial management and sustainability, providing GoPro with more flexibility for strategic investments.

Strategic Growth Plans

Strategic growth plans, including new product launches, suggest a focus on long-term revenue and profitability, potentially stabilizing GoPro's financial outlook.

Negative Factors

High Leverage

High leverage poses financial risk, limiting GoPro's ability to invest in growth and increasing vulnerability to economic downturns.

Declining Revenue

Declining revenue suggests challenges in market demand or competitive positioning, which could hinder long-term growth and profitability.

Gross Margin Pressure

Gross margin pressure, partly due to tariffs, may impact profitability, necessitating cost management and efficiency improvements.

GoPro Business Overview & Revenue Model

Company Description

GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the United States and internationally. The company offers cloud connected HERO10 Black, HERO9 Black, and HERO8 Black waterproof cameras; MAX, a 360-degree waterproof camera; GoPro, a subscription service that includes full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription provides access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik app, a mobile app that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gears. In addition, the company provides mobile and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. markets and sells its products through retailers and distributors, as well as through its GoPro.com website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

How the Company Makes Money

GoPro generates revenue primarily through the sale of its cameras and accessories, which are marketed to adventure enthusiasts, sports professionals, and content creators. The company has a diversified revenue model that includes direct sales through its website and retail partners, as well as subscription services that provide users with cloud storage, editing tools, and exclusive content. Key revenue streams include hardware sales, subscription fees from the GoPro PLUS service, and licensing agreements for content. Additionally, GoPro has established significant partnerships with various brands and platforms, enhancing its visibility and distribution capabilities, which contribute to its overall earnings.

GoPro Financial Statement Overview

Summary

GoPro's financial performance is under significant pressure, with declining revenue and profitability. The income statement shows a negative revenue growth rate and net profit margin, while the balance sheet highlights high leverage. Cash flow constraints further exacerbate the situation, posing risks to financial stability.

Income Statement

GoPro's income statement reveals a challenging financial position with declining revenue and profitability. The TTM data shows a negative revenue growth rate of -4.3% and a net profit margin of -14.5%, indicating significant losses. The gross profit margin has decreased to 34.7% from previous years, reflecting pressure on cost management. The EBIT and EBITDA margins are also negative, highlighting operational inefficiencies. Overall, the income statement reflects a downward trend in financial performance.

Balance Sheet

The balance sheet shows a mixed picture with a high debt-to-equity ratio of 1.26 in the TTM period, indicating increased leverage and potential financial risk. The return on equity is negative, reflecting ongoing losses. However, the equity ratio remains relatively stable, suggesting some level of asset backing. The company's financial stability is under pressure due to high leverage and negative profitability.

Cash Flow

Cash flow analysis indicates significant challenges, with negative operating and free cash flows in the TTM period. The free cash flow growth rate is -9.5%, and the operating cash flow to net income ratio is negative, highlighting cash flow constraints. Despite a free cash flow to net income ratio above 1, indicating some cash flow generation relative to net losses, the overall cash flow position is weak and poses a risk to financial sustainability.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	650.75M	801.47M	1.01B	1.09B	1.16B	891.92M
Gross Profit	224.68M	271.30M	323.57M	406.83M	477.11M	314.51M
EBITDA	-107.16M	-123.27M	-56.73M	54.77M	128.24M	-16.07M
Net Income	-121.57M	-432.31M	-53.18M	28.85M	371.17M	-66.78M
Balance Sheet
Total Assets	538.61M	543.68M	967.95M	1.08B	1.26B	771.40M
Cash, Cash Equivalents and Short-Term Investments	58.43M	102.81M	246.57M	367.34M	538.92M	325.65M
Total Debt	204.92M	122.21M	128.66M	184.02M	286.52M	279.53M
Total Liabilities	458.11M	391.99M	412.11M	465.37M	643.97M	555.38M
Stockholders Equity	80.49M	151.69M	555.85M	611.56M	615.91M	216.02M
Cash Flow
Free Cash Flow	-64.50M	-129.18M	-34.38M	2.30M	223.61M	88.90M
Operating Cash Flow	-61.37M	-125.14M	-32.86M	5.75M	229.15M	93.78M
Investing Cash Flow	-3.13M	7.65M	121.90M	-8.39M	-143.72M	9.51M
Financing Cash Flow	87.60M	-929.00K	-90.38M	-173.27M	-9.89M	71.98M

GoPro Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 1.53
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GPRO, the sentiment is Negative. The current price of 1.53 is below the 20-day moving average (MA) of 2.00, below the 50-day MA of 2.06, and above the 200-day MA of 1.15, indicating a neutral trend. The MACD of -0.11 indicates Positive momentum. The RSI at 33.49 is Neutral, neither overbought nor oversold. The STOCH value of 12.16 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GPRO.

GoPro Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TBCH	71 Outperform	$314.33M	15.95	17.97%	―	24.09%	―
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
UEIC	47 Neutral	$46.95M	―	-10.48%	―	4.00%	62.67%
KOSS	44 Neutral	$43.59M	-198.71	-0.69%	―	11.58%	81.08%
VUZI	43 Neutral	$228.93M	-5.37	-113.13%	―	-12.75%	57.64%
GPRO	41 Neutral	$284.65M	―	-76.81%	―	-19.83%	73.22%

GoPro Corporate Events

GoPro’s Earnings Call: Positive Outlook Amid Challenges

GoPro’s Recent Earnings Call Highlights Positive Trajectory Amid Challenges

GoPro Reports Q3 2025 Earnings and New Product Launches

GoPro Inc., a leading company in the digital imaging sector, is renowned for its innovative cameras and accessories that enable users to capture and share immersive experiences. In its latest earnings report, GoPro announced a revenue of $163 million for the third quarter of 2025, alongside a $12 million cash flow from operations, marking a significant improvement from the previous year.

GoPro Announces Strategic Financial Updates and Investment

On November 5, 2025, GoPro announced several strategic financial and operational updates. The company amended its credit agreement to adjust financial covenants, ensuring operational flexibility amid changing tariff rates in Malaysia and Thailand. Additionally, GoPro entered a subscription agreement with The Woodman Family Trust for a $2 million investment in Class A Common Stock, signaling confidence in the company’s future. Furthermore, GoPro reported its third-quarter financial results for 2025, highlighting a revenue of $163 million and a gross margin of 35.2%. Despite a year-over-year revenue decline of 37%, the company achieved a $12 million cash flow from operations, marking its second consecutive quarter of positive cash flow. GoPro also launched new products, including the MAX2 360 camera and LIT HERO camera, and received a Technology & Engineering Emmy® Award for its 360 technology.

The most recent analyst rating on (GPRO) stock is a Hold with a $1.50 price target. To see the full list of analyst forecasts on GoPro stock, see the GPRO Stock Forecast page.

GoPro Ordered to Pay $8.2 Million in Damages

On October 10, 2025, a jury concluded that GoPro, Inc.’s products launched from 2020 to 2024, including the HERO9 Black to HERO13 Black, did not infringe on patents claimed by Contour IP Holding LLC. The jury also invalidated one of the two asserted patents, while partially invalidating the other. However, GoPro was ordered to pay $8.2 million in past damages for certain legacy cameras previously found to infringe. The verdict remains subject to post-trial briefing and potential appeal.

The most recent analyst rating on (GPRO) stock is a Hold with a $2.00 price target. To see the full list of analyst forecasts on GoPro stock, see the GPRO Stock Forecast page.

GoPro’s Earnings Call: Growth Amid Challenges

The recent earnings call for GoPro Inc. painted a picture of cautious optimism. While the company has made significant strides in revenue growth, gross margin improvements, and operating expense reductions, it faces ongoing challenges such as debt repayment, increased tariffs, and heightened market competition. The sentiment during the call was generally positive, with a focus on strategic initiatives and new product launches that indicate forward momentum.

GoPro Reports Q2 2025 Earnings with Improved Margins

GoPro Inc., a leading company in the action camera industry, is known for its innovative products that enable users to capture and share immersive experiences. The company operates primarily in the consumer electronics sector, offering a range of cameras and related accessories.