GoPro Inc (GPRO)
NASDAQ:GPRO
Top Page
GoPro
(NASDAQ:GPRO)
Select Model
Select Model
Rating:45Neutral
Price Target:
$0.76
▼(-1.17% Downside)
Action:ReiteratedDate:04/08/26
The score is held down primarily by weak financial performance (ongoing losses, negative free cash flow, and higher balance-sheet risk). Earnings-call guidance provides a partial offset with a credible path to improved EBITDA and growth, but meaningful near-term margin pressure and liquidity dependence add risk. Technicals remain broadly bearish with only neutral-to-improving short-term signals, while valuation is hard to justify due to continued losses and no dividend support.
Positive Factors
Product & Technology Strength (GP3)
A proprietary next‑generation image processor (GP3) with a dedicated AI NPU materially raises GoPro's product differentiation. Durable hardware advantage supports up‑market moves, higher ASPs and potential margin expansion via premium features and performance that are hard for commoditized competitors to replicate.
Negative Factors
Weakened Balance Sheet / Higher Leverage
Rising leverage and a shrunken equity cushion materially reduce financial flexibility. With debt-to-equity above 1x, GoPro faces higher refinancing and covenant risk, limiting capacity to invest in R&D or marketing and increasing vulnerability if consumer demand or margins deteriorate.
Read all positive and negative factors
Positive Factors
Negative Factors
Product & Technology Strength (GP3)
A proprietary next‑generation image processor (GP3) with a dedicated AI NPU materially raises GoPro's product differentiation. Durable hardware advantage supports up‑market moves, higher ASPs and potential margin expansion via premium features and performance that are hard for commoditized competitors to replicate.
Read all positive factors
GoPro (GPRO) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$128.42M
Dividend YieldN/A
Average Volume (3M)4.39M
Price to Earnings (P/E)―
Beta (1Y)2.51
Revenue Growth-27.37%
EPS Growth70.46%
CountryUS
Employees696
SectorTechnology
Sector Strength88
IndustryConsumer Electronics
Share Statistics
EPS (TTM)-0.02
Shares Outstanding137,903,870
10 Day Avg. Volume2,357,881
30 Day Avg. Volume4,391,618
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)2.92
Price to Sales (P/S)0.34
P/FCF Ratio-9.30
Enterprise Value/Market Cap1.24
Enterprise Value/Revenue0.25
Enterprise Value/Gross Profit0.73
Enterprise Value/Ebitda-3.01
Forecast
1Y Price Target
$1.30Price Target Upside68.83% Upside
Rating ConsensusModerate Sell
Number of Analyst Covering1
EPS Forecast (FY)0.05
Revenue Forecast (FY)$799.69M
GoPro Business Overview & Revenue Model
Company Description
GoPro, Inc. engages in manufacturing and selling cameras and camera accessories. It provides mountable and wearable cameras and accessories, which it refers to as capture devices. Its product brands include HERO9 Black, HERO8 Black, Max, HERO7 Bla...
How the Company Makes Money
GoPro primarily makes money by selling hardware and related products directly to consumers and through retail/online channel partners. The largest revenue stream is the sale of its action cameras (notably the HERO family), with additional product ...
GoPro Key Performance Indicators (KPIs)
Any
Camera Units Shipped
Measures the volume of cameras sold, indicating market demand, brand popularity, and potential revenue growth from hardware sales.
Measures the volume of cameras sold, indicating market demand, brand popularity, and potential revenue growth from hardware sales.
Data provided by:
The Fly
The FlyGoPro Earnings Call Summary
Earnings Call Date:Mar 05, 2026
(Q4-2025)
| % Change Since: |
Next Earnings Date:Apr 30, 2026
Earnings Call Sentiment Neutral
The call presents a mixed but constructive picture: operational and cost discipline resulted in meaningful expense reductions, inventory drawdown, improved cash flow and a sizable improvement in adjusted EBITDA. Simultaneously, the company faces notable near-term headwinds — a Q4 revenue miss, substantial margin pressure from tariffs and rising memory costs (expected ~500 bps drag), an anticipated subscriber count decline, and reliance on financing and credit facilities. Product and technology developments (GP3, new cameras, AI licensing) and IP wins are strong strategic positives that could drive future revenue and margin improvement, but near-term macro and component cost risks temper optimism.Positive Updates
Significant Operating Expense Reduction
Operating expenses decreased by $93 million from $354M to $261M, a 26% reduction year-over-year, driven by prior restructuring and continued expense management initiatives.
Negative Updates
Q4 Revenue Miss
Fourth-quarter revenue was $202M versus guidance of $220M (midpoint), missing guidance by $18M (approximately an 8.2% shortfall versus the midpoint).
Read all updates
Q4-2025 Updates
Positive
Negative
Significant Operating Expense Reduction
Operating expenses decreased by $93 million from $354M to $261M, a 26% reduction year-over-year, driven by prior restructuring and continued expense management initiatives.
Read all positive updates
Company Guidance
GoPro guided 2026 revenue of $750–$800 million (nearly 20% growth at the midpoint) driven by existing products, new GP3-based launches beginning in Q2 and additional AI content licensing; it expects subscription & service revenue to grow ~10% (with ARPU up ~10% even as subscribers are projected to fall ~7% to ~2.2 million), operating expenses of $220–$230 million (down from $261M in 2025 and targeted to fall to $200–$210M in 2027), adjusted EBITDA of $10–$20 million (vs. -$29M in 2025 and -$72M in 2024), gross margin pressure from memory price increases of roughly 500 basis points, assurance that memory supply should be sufficient to meet unit and revenue goals, and expected year-end 2026 liquidity of about $50M (±$5M) plus $35M available under the ABL and $25M under recent financing (GoPro announced a $50M financing, $25M closed); management noted memory pricing reduced prior trailing-12M EBITDA by ~$40M, contributing to a nearly $60M total 2026 impact.GoPro Financial Statement Overview
Summary
Income Statement
28
Negative
Balance Sheet
34
Negative
Cash Flow
22
Negative
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 651.54M | 801.47M | 1.01B | 1.09B | 1.16B |
| Gross Profit | 219.17M | 271.30M | 323.57M | 406.83M | 477.11M |
| EBITDA | -53.18M | -123.27M | -56.87M | 54.77M | 128.24M |
| Net Income | -93.49M | -432.31M | -53.18M | 28.85M | 371.17M |
Balance Sheet | |||||
| Total Assets | 427.98M | 543.68M | 967.95M | 1.08B | 1.26B |
| Cash, Cash Equivalents and Short-Term Investments | 49.67M | 102.81M | 246.57M | 367.34M | 538.92M |
| Total Debt | 83.32M | 122.21M | 128.66M | 184.02M | 286.52M |
| Total Liabilities | 351.43M | 391.99M | 412.11M | 465.37M | 643.97M |
| Stockholders Equity | 76.55M | 151.69M | 555.85M | 611.56M | 615.91M |
Cash Flow | |||||
| Free Cash Flow | -24.03M | -129.18M | -34.38M | 2.30M | 223.61M |
| Operating Cash Flow | -20.67M | -125.14M | -32.86M | 5.75M | 229.15M |
| Investing Cash Flow | -3.36M | 7.65M | 121.90M | -8.39M | -143.72M |
| Financing Cash Flow | -30.11M | -929.00K | -90.38M | -173.27M | -9.89M |
GoPro Technical Analysis
Neutral
0.77
Price Trends
0.85
Negative
1.20
Negative
1.41
Negative
Market Momentum
-0.03
Negative
49.98
Neutral
76.76
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GPRO, the sentiment is Neutral. The current price of 0.77 is above the 20-day moving average (MA) of 0.71, below the 50-day MA of 0.85, and below the 200-day MA of 1.41, indicating a neutral trend. The MACD of -0.03 indicates Negative momentum. The RSI at 49.98 is Neutral, neither overbought nor oversold. The STOCH value of 76.76 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GPRO.
GoPro Risk Analysis
GoPro disclosed 39 risk factors in its most recent earnings report. GoPro reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
GoPro Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
64 Neutral | $203.45M | 18.07 | 13.20% | ― | 6.43% | 196.68% | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
55 Neutral | $57.63M | -10.88 | -12.50% | ― | 2.35% | 18.83% | |
50 Neutral | $35.97M | -17.32 | -2.85% | ― | 11.58% | 81.08% | |
47 Neutral | $202.91M | -9.09 | -92.69% | ― | -4.31% | 59.68% | |
45 Neutral | $128.42M | -6.14 | -102.47% | ― | -27.37% | 70.46% |
* Technology Sector Average
GPRO
GoPro
0.77
0.29
59.88%
KOSS
Koss
3.80
-0.49
-11.42%
TBCH
Turtle Beach
10.38
-0.65
-5.89%
UEIC
Universal Electronics
4.48
-0.45
-9.13%
VUZI
Vuzix
2.44
0.75
44.38%
WTO
UTime
2.64
-662.36
-99.60%
GoPro Corporate Events
Business Operations and StrategyFinancial Disclosures
GoPro Announces Major Workforce Reduction and Cost Restructuring
Negative
Apr 7, 2026
On April 7, 2026, GoPro announced that its board had approved a restructuring plan designed to cut operating costs and improve operating leverage, centered on a global workforce reduction of about 145 employees, or roughly 23% of its 631-person he...
Business Operations and StrategyFinancial DisclosuresPrivate Placements and Financing
GoPro Secures New Financing to Strengthen Liquidity Position
Neutral
Mar 5, 2026
On February 27, 2026, GoPro entered into a securities purchase agreement with Yorkville for up to $50 million in convertible debentures, issued at a 3% discount and maturing in August 2027, with conversion into Class A shares subject to pricing fl...
Business Operations and StrategyExecutive/Board Changes
GoPro Reshuffles Leadership, Appoints New CFO and President
Neutral
Feb 19, 2026
On February 19, 2026, GoPro announced a leadership reshuffle effective March 17, 2026, promoting longtime finance and operations executive Brian McGee to President Chief Operating Officer while he retains his COO responsibilities and exits the Ch...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.