GoPro (GPRO) AI Stock Analysis

• Market Cap: $201.84M
• Dividend Yield: N/A
• Average Volume (3M): 15.11M
• Price to Earnings (P/E): ―
• Beta (1Y): 2.12
• Revenue Growth: -19.83%
• EPS Growth: 73.22%
• Country: US
• Employees: 696
• Sector: Technology
• Sector Strength: 94
• Industry: Consumer Electronics
• EPS (TTM): -0.08
• Shares Outstanding: 131,924,550
• 10 Day Avg. Volume: 5,511,727
• 30 Day Avg. Volume: 15,113,598
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 0.91
• Enterprise Value/Revenue: 0.25
• Enterprise Value/Gross Profit: 0.71
• Enterprise Value/Ebitda: -1.91
• 1Y Price Target: $1.15
• Price Target Upside: -12.21% Downside
• Rating Consensus: Moderate Sell
• Number of Analyst Covering: 2

• Rating: 50 Neutral
• Price Target: $1.50 ▲(14.50% Upside)

GoPro's overall stock score reflects significant financial challenges, with declining revenue and profitability being major concerns. While the earnings call and corporate events provide some positive outlook, the weak financial and technical positions weigh heavily on the score. Strategic improvements are necessary to enhance financial stability and investor confidence.

Positive Factors

Cost Initiatives

Cost initiatives are impressive and running ahead of schedule.

Product Launch

GoPro is launching 2 new products later this year while also expanding into new TAMs.

Negative Factors

Consumer Sentiment

Topline challenges persist due to weakening consumer sentiment/spending intentions and elevated competition, especially in AsiaPac.

Financial Performance

Management's 2H outlook trails expectations by 11-80%, leading to an underweight rating and a wait for clearer signs the model can stabilize.

Revenue Challenges

2Q revenue guided 10% below Consensus forecasts and implying 8% Q/Q growth at the midpoint vs. trailing 3 year average seasonality of +24% Q/Q.

GoPro Business Overview & Revenue Model

Company Description

GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the United States and internationally. The company offers cloud connected HERO10 Black, HERO9 Black, and HERO8 Black waterproof cameras; MAX, a 360-degree waterproof camera; GoPro, a subscription service that includes full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription provides access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik app, a mobile app that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gears. In addition, the company provides mobile and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. markets and sells its products through retailers and distributors, as well as through its GoPro.com website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

How the Company Makes Money

GoPro generates revenue primarily through the sale of its cameras and accessories, which are marketed to adventure enthusiasts, sports professionals, and content creators. The company has a diversified revenue model that includes direct sales through its website and retail partners, as well as subscription services that provide users with cloud storage, editing tools, and exclusive content. Key revenue streams include hardware sales, subscription fees from the GoPro PLUS service, and licensing agreements for content. Additionally, GoPro has established significant partnerships with various brands and platforms, enhancing its visibility and distribution capabilities, which contribute to its overall earnings.

GoPro Financial Statement Overview

Summary

GoPro is experiencing financial difficulties, with declining revenues and persistent losses impacting profitability. The balance sheet shows increased leverage, and cash flow issues persist. While there are signs of strategic adjustments, the company faces significant challenges in reversing its financial trajectory.

Income Statement

GoPro's revenue shows a declining trend with a notable decrease from 2021 to 2024. The company faces challenges in maintaining profitability, as evidenced by negative EBIT and net income margins. The gross profit margin has also decreased, indicating potential issues in cost management or pricing strategy.

Balance Sheet

The balance sheet shows a moderate level of debt with a debt-to-equity ratio rising over time, indicating increased leverage. Stockholders' equity has significantly decreased, impacting the company's equity ratio. Return on equity is negative, reflecting losses but there is still a fair amount of equity relative to total assets.

Cash Flow

Operating and free cash flows are negative, indicating cash flow challenges. The operating cash flow to net income ratio is unfavorable, and free cash flow has been declining. However, there is some improvement in cash management as seen by reduced capital expenditure and strategic financing activities.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	746.73M	801.47M	1.01B	1.09B	1.16B	891.92M
Gross Profit	259.36M	271.30M	323.57M	406.83M	477.11M	314.51M
EBITDA	-96.80M	-123.27M	-56.73M	54.77M	128.24M	-16.07M
Net Income	-108.53M	-432.31M	-53.18M	28.85M	371.17M	-66.78M
Balance Sheet
Total Assets	438.99M	543.68M	967.95M	1.08B	1.26B	771.40M
Cash, Cash Equivalents and Short-Term Investments	58.57M	102.81M	246.57M	367.34M	538.92M	325.65M
Total Debt	123.67M	122.21M	128.66M	184.02M	286.52M	279.53M
Total Liabilities	341.07M	391.99M	412.11M	465.37M	643.97M	555.38M
Stockholders Equity	97.92M	151.69M	555.85M	611.56M	615.91M	216.02M
Cash Flow
Free Cash Flow	-79.92M	-129.18M	-34.38M	2.30M	223.61M	88.90M
Operating Cash Flow	-75.78M	-125.14M	-32.86M	5.75M	229.15M	93.78M
Investing Cash Flow	-4.14M	7.65M	121.90M	-8.39M	-143.72M	9.51M
Financing Cash Flow	4.62M	-929.00K	-90.38M	-173.27M	-9.89M	71.98M

GoPro Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 1.31
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GPRO, the sentiment is Positive. The current price of 1.31 is above the 20-day moving average (MA) of 1.31, above the 50-day MA of 1.00, and above the 200-day MA of 0.93, indicating a bullish trend. The MACD of 0.10 indicates Positive momentum. The RSI at 56.89 is Neutral, neither overbought nor oversold. The STOCH value of 45.83 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GPRO.

GoPro Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TBCH	71 Outperform	$313.34M	16.88	17.97%	―	24.09%	―
Sector *	61 Neutral	$36.26B	7.13	-7.27%	1.97%	7.78%	-8.61%
ZEPP	59 Neutral	$504.46M	―	-28.36%	―	-18.94%	-197.82%
SONO	58 Neutral	$1.59B	―	-17.69%	―	-10.02%	-385.04%
UEIC	52 Neutral	$67.89M	―	-10.48%	―	4.00%	62.67%
GPRO	50 Neutral	$201.84M	―	-76.81%	―	-19.83%	73.22%
VUZI	45 Neutral	$167.73M	―	-136.11%	―	-46.37%	-34.50%

GoPro Corporate Events

GoPro Regains Nasdaq Compliance with Stock Price

On March 25, 2025, GoPro, Inc. received a notice from Nasdaq for non-compliance with the minimum bid price requirement of $1.00 per share. By August 5, 2025, the company regained compliance as its stock price maintained a closing bid price above $1.00 for at least ten consecutive trading days, meeting Nasdaq’s requirements.

The most recent analyst rating on (GPRO) stock is a Hold with a $0.75 price target. To see the full list of analyst forecasts on GoPro stock, see the GPRO Stock Forecast page.

GoPro Secures $50 Million Loan for Debt Repayment

On August 4, 2025, GoPro entered into a Second Lien Credit Agreement with Farallon Capital Management, securing a $50 million term loan to repay its convertible debt due in November 2025. This strategic move aims to strengthen GoPro’s balance sheet and provide financial flexibility, with the loan secured by a second lien on GoPro’s assets. Additionally, GoPro issued warrants to Farallon for purchasing shares of its Class A Common Stock, further aligning its financial strategy with long-term growth objectives.

The most recent analyst rating on (GPRO) stock is a Hold with a $0.75 price target. To see the full list of analyst forecasts on GoPro stock, see the GPRO Stock Forecast page.

GoPro’s Chief Legal Officer to Step Down

On April 24, 2025, GoPro, Inc. announced that Eve Saltman, the Chief Legal Officer and Secretary, SVP Business & Corp Development, and Chief Compliance Officer, will step down from her role to pursue a new opportunity. This change will be effective as of the close of business on May 23, 2025, potentially impacting the company’s leadership dynamics and strategic direction.

The most recent analyst rating on (GPRO) stock is a Hold with a $2.00 price target. To see the full list of analyst forecasts on GoPro stock, see the GPRO Stock Forecast page.

GoPro Wins Patent Infringement Case Against Insta360

On July 10, 2025, an Administrative Law Judge issued a Notice of Initial Determination regarding a violation of Section 337 by Insta360 in a case brought by GoPro, Inc. The determination found that certain Insta360 products infringed on GoPro’s patents, impacting the importation and sale of these products in the United States. This decision could influence GoPro’s market position and competitive dynamics within the camera industry.

The most recent analyst rating on (GPRO) stock is a Sell with a $1.20 price target. To see the full list of analyst forecasts on GoPro stock, see the GPRO Stock Forecast page.

GoPro Elects New Directors at Annual Meeting

On June 3, 2025, GoPro held its Annual Meeting of Stockholders, where 84.03% of eligible votes were present, either in person or by proxy. During the meeting, stockholders elected seven directors, including two new nominees, ratified the appointment of PricewaterhouseCoopers LLP as the independent registered public accounting firm for 2025, and approved an advisory resolution on executive compensation.

The most recent analyst rating on (GPRO) stock is a Sell with a $1.20 price target. To see the full list of analyst forecasts on GoPro stock, see the GPRO Stock Forecast page.