GoPro (GPRO) AI Stock Analysis

• Market Cap: $109.90M
• Dividend Yield: N/A
• Average Volume (3M): 2.95M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.97
• Revenue Growth: -20.88%
• EPS Growth: 62.21%
• Country: US
• Employees: 696
• Sector: Technology
• Sector Strength: 83
• Industry: Consumer Electronics
• EPS (TTM): -0.12
• Shares Outstanding: 131,290,660
• 10 Day Avg. Volume: 2,943,366
• 30 Day Avg. Volume: 2,951,079
• PEG Ratio: -0.01
• Price to Book (P/B): 0.94
• Price to Sales (P/S): 0.00
• P/FCF Ratio: -1.20
• Enterprise Value/Market Cap: 1.66
• Enterprise Value/Revenue: 0.05
• Enterprise Value/Gross Profit: 0.70
• Enterprise Value/Ebitda: -0.43
• 1Y Price Target: $0.63
• Price Target Upside: -20.25% Downside
• Rating Consensus: Moderate Sell
• Number of Analyst Covering: 2

• Rating: 56 Neutral
• Price Target: $1.00 ▲(26.58%Upside)

GoPro's overall score is driven by its financial challenges, despite some operational improvements and strategic board appointments. While technical indicators are currently positive, overbought signals suggest caution. The valuation remains a concern due to ongoing losses, but recent corporate developments offer some optimism for future strategic direction.

Positive Factors

Financial performance

GoPro has shifted its focus back to profitability, with an aim to return to profitability in 2025.

Product launches

GoPro launched its higher-margin entry-level product in September along with its new HERO Black iteration.

Subscription growth

Subscription revenue grew 11% YoY to $28 million, despite a deceleration in net subscription additions as more subscribers signed on a second or third year at a higher price.

Negative Factors

Consistent execution

Consistent execution remains a significant risk for GoPro, as does cutting heads and reducing spend on areas that could help to reinvigorate growth.

Product launch timing

GoPro made some missteps with product launch timing, extending releases as it innovated new product features.

Revenue guidance

Initial Q4:24 guidance is for revenue of $190 - 210 million, sell-through of 775,000, street ASP of $330, gross margin of 36 – 37%, and non-GAAP EPS of $(0.13) – (0.09), which came in well below Street expectations.

GoPro Business Overview & Revenue Model

Company Description

GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the United States and internationally. The company offers cloud connected HERO10 Black, HERO9 Black, and HERO8 Black waterproof cameras; MAX, a 360-degree waterproof camera; GoPro, a subscription service that includes full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription provides access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik app, a mobile app that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gears. In addition, the company provides mobile and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. markets and sells its products through retailers and distributors, as well as through its GoPro.com website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

How the Company Makes Money

GoPro generates revenue primarily through the sale of its action cameras and accessories, which are its main products. The company also makes money from its subscription services, known as GoPro Subscription, which offers cloud storage, camera replacement, and discount benefits to users. Additionally, GoPro earns revenue from its software offerings, including mobile and desktop applications that provide editing and sharing capabilities. The company has also expanded its monetization strategy with the introduction of content licensing opportunities, where user-generated content captured on GoPro devices can be licensed to media and advertising companies. Significant partnerships with retailers and distributors globally help to bolster sales and expand the brand's reach.

GoPro Financial Statement Overview

Summary

GoPro is experiencing financial difficulties with declining revenues and persistent losses impacting profitability. The balance sheet shows increased leverage, and cash flow issues persist. While there are signs of strategic adjustments, the company faces significant challenges in reversing its financial trajectory.

Income Statement

GoPro's revenue shows a declining trend with a notable decrease from 2021 to 2024. The company faces challenges in maintaining profitability, as evidenced by negative EBIT and net income margins. The gross profit margin has also decreased, indicating potential issues in cost management or pricing strategy.

Balance Sheet

The balance sheet shows a moderate level of debt with a debt-to-equity ratio rising over time, indicating increased leverage. Stockholders' equity has significantly decreased, impacting the company's equity ratio. Return on equity is negative, reflecting losses but there is still a fair amount of equity relative to total assets.

Cash Flow

Operating and free cash flows are negative, indicating cash flow challenges. The operating cash flow to net income ratio is unfavorable, and free cash flow has been declining. However, there is some improvement in cash management as seen by reduced capital expenditure and strategic financing activities.

Breakdown
TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement		Total Revenue
780.31M	801.47M	1.01B	1.09B	1.16B	891.92M
	Gross Profit
261.56M	271.30M	323.57M	406.83M	477.11M	314.51M
	EBIT
-135.21M	-135.03M	-75.46M	38.95M	113.22M	-36.82M
	EBITDA
-126.93M	-123.27M	-56.73M	54.77M	128.24M	-16.07M
	Net Income Common Stockholders
-139.93M	-432.31M	-53.18M	28.85M	371.17M	-66.78M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
69.63M	102.81M	246.57M	367.34M	538.92M	325.65M
	Total Assets
462.51M	543.68M	967.95M	1.08B	1.26B	771.40M
	Total Debt
146.22M	122.21M	128.66M	184.02M	286.52M	279.53M
	Net Debt
76.58M	19.40M	-94.05M	-39.72M	-114.56M	-46.13M
	Total Liabilities
352.53M	391.99M	412.11M	465.37M	643.97M	555.38M
	Stockholders Equity
109.98M	151.69M	555.85M	611.56M	615.91M	216.02M
Cash Flow		Free Cash Flow
-88.30M	-129.18M	-34.38M	2.30M	223.61M	88.90M
	Operating Cash Flow
-83.92M	-125.14M	-32.86M	5.75M	229.15M	93.78M
	Investing Cash Flow
-4.38M	7.65M	121.90M	-8.39M	-143.72M	9.51M
	Financing Cash Flow
24.54M	-929.00K	-90.38M	-173.27M	-9.89M	71.98M

GoPro Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 0.79
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Negative
• MACD: Negative
• RSI: Negative
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GPRO, the sentiment is Positive. The current price of 0.79 is above the 20-day moving average (MA) of 0.63, above the 50-day MA of 0.59, and below the 200-day MA of 1.00, indicating a neutral trend. The MACD of 0.03 indicates Negative momentum. The RSI at 73.31 is Negative, neither overbought nor oversold. The STOCH value of 84.43 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GPRO.

GoPro Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TBCH	68 Neutral	$265.73M	18.19	12.49%	―	44.41%	―
Sector *	62 Neutral	$11.80B	10.37	-7.29%	2.91%	7.39%	-7.96%
SONO	58 Neutral	$1.21B	―	-15.80%	―	-5.24%	-67.92%
GPRO	56 Neutral	$109.90M	―	-83.57%	―	-20.88%	62.21%
VUZI	55 Neutral	$215.00M	―	-136.11%	―	-46.37%	-34.50%
UEIC	54 Neutral	$89.03M	―	-13.55%	―	-2.15%	52.80%
ZEPP	48 Neutral	$35.63M	―	-28.57%	―	-39.27%	-211.36%

GoPro Corporate Events

GoPro Elects New Directors at Annual Meeting

On June 3, 2025, GoPro held its Annual Meeting of Stockholders, where 84.03% of eligible votes were present, either in person or by proxy. During the meeting, stockholders elected seven directors, including two new nominees, ratified the appointment of PricewaterhouseCoopers LLP as the independent registered public accounting firm for 2025, and approved an advisory resolution on executive compensation.

The most recent analyst rating on (GPRO) stock is a Sell with a $1.20 price target. To see the full list of analyst forecasts on GoPro stock, see the GPRO Stock Forecast page.

GoPro Appoints Mick Lopez to Board of Directors

On April 4, 2025, GoPro announced the appointment of Mick Lopez to its Board of Directors, effective immediately. Lopez, a seasoned financial expert with extensive executive experience, is expected to bring strategic and financial governance expertise to the company. Additionally, GoPro nominated Mike Dennison and Emily Culp for election to the Board at the upcoming annual stockholder meeting, highlighting their significant experience in technology, manufacturing, product, marketing, and global supply chain. This strategic move is aimed at strengthening GoPro’s board with diverse expertise, potentially enhancing its market positioning and operational effectiveness.