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GoPro
(NASDAQ:GPRO)
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Rating:41Neutral
Price Target:
$0.66
▼(-1.64% Downside)
Action:Reiterated
Date:07/25/26
GPRO scores low primarily due to severely weak financial performance (shrinking revenue, deep losses, negative equity, and negative free cash flow). Technicals reinforce downside pressure with price below key moving averages and negative MACD, while valuation is not supportive given losses and no dividend. Strategic initiatives and a strategic review offer potential upside, but guidance withdrawal and recent listing/financing-related risks keep the overall score depressed.
Positive Factors
Recurring revenue & DTC mix
A rising direct-channel mix and growing subscription attach rate increase recurring, higher-margin revenue streams and customer retention. With GoPro.com representing 39% of sales and subscriptions steady, the business reduces reliance on retail cycles and steadies cash flow over months.
Negative Factors
Weak balance sheet
Negative equity signals cumulative losses that materially weaken financial flexibility, increasing refinancing and covenant risk. Over a multi-month horizon this constrains access to debt or equity capital, may force restrictive financing terms, and raises the probability of dilutive measures.
Read all positive and negative factors
Positive Factors
Negative Factors
Recurring revenue & DTC mix
A rising direct-channel mix and growing subscription attach rate increase recurring, higher-margin revenue streams and customer retention. With GoPro.com representing 39% of sales and subscriptions steady, the business reduces reliance on retail cycles and steadies cash flow over months.
Read all positive factors
GoPro Key Performance Indicators (KPIs)
Any
Camera Units Shipped
Measures the volume of cameras sold, indicating market demand, brand popularity, and potential revenue growth from hardware sales.
Measures the volume of cameras sold, indicating market demand, brand popularity, and potential revenue growth from hardware sales.
Data provided by:
The Fly
The FlyGoPro (GPRO) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$121.98M
Dividend YieldN/A
Average Volume (3M)5.47M
Price to Earnings (P/E)―
Beta (1Y)3.18
Revenue Growth-21.02%
EPS Growth12.80%
CountryUS
Employees636
SectorTechnology
Sector Strength88
IndustryConsumer Electronics
Share Statistics
EPS (TTM)-0.79
Shares Outstanding146,738,560
10 Day Avg. Volume4,544,532
30 Day Avg. Volume5,465,966
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)2.92
Price to Sales (P/S)0.34
P/FCF Ratio-9.30
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda>-0.01
Forecast
1Y Price Target
$1.30Price Target Upside94.03% Upside
Rating ConsensusModerate Sell
Number of Analyst Covering1
EPS Forecast (FY)0.05
Revenue Forecast (FY)$799.69M
GoPro Business Overview & Revenue Model
Company Description
GoPro, Inc. is a company dedicated to designing, manufacturing, and marketing cameras and related accessories, particularly its signature mountable and wearable imaging devices, which it officially designates as "capture devices." Its diverse port...
How the Company Makes Money
GoPro makes money primarily by selling hardware and related products directly to consumers and through retail channels. Its key revenue streams include: (1) Camera sales: Revenue from its flagship action cameras (e.g., HERO-branded models), which ...
GoPro Earnings Call Summary
Earnings Call Date:May 11, 2026
(Q1-2026)
| % Change Since: |
Next Earnings Date:Aug 10, 2026
Earnings Call Sentiment Negative
The call highlighted meaningful strategic initiatives — defense & aerospace exploration, a Board-authorized strategic review/M&A process, high-profile product validation (NASA), new partnerships (ASUS, DICK'S/GameChanger), and a major product launch (MISSION 1 Series) with strong early reception. Operational execution progress was also noted (higher direct-channel mix, subscription attach improvement, reduced inventory, and lower operating expenses). However, the quarter was dominated by material financial deterioration: revenue fell ~26% YoY to $99M, gross margin collapsed to 4.5% (driven by discrete cost actions), net loss widened to $58M, adjusted EBITDA was deeply negative, and guidance was withdrawn amid macro headwinds (memory costs, supply chain, tariffs). The strategic review creates potential upside but near-term financial performance and uncertainty are significant negatives.Positive Updates
Strategic Review and M&A Interest
Board authorized a strategic process after inbound inquiries following the defense & aerospace initiative; company engaged Oliver Wyman for defense exploration and will engage a financial adviser to evaluate strategic alternatives to unlock shareholder value.
Negative Updates
Significant Revenue Decline
Revenue fell to $99M in Q1 2026 from $134M in Q1 2025, a decline of approximately 26% YoY, reflecting continued weakness in the consumer electronics market.
Read all updates
Q1-2026 Updates
Positive
Negative
Strategic Review and M&A Interest
Board authorized a strategic process after inbound inquiries following the defense & aerospace initiative; company engaged Oliver Wyman for defense exploration and will engage a financial adviser to evaluate strategic alternatives to unlock shareholder value.
Read all positive updates
Company Guidance
GoPro said it is withdrawing its forward-looking and full‑year guidance as it pursues a strategic process, citing macro pressures and discrete actions that materially impacted Q1; revenue was $99M (vs. $134M a year ago), gross margin was 4.5% (approximately 31% excluding the discrete actions), operating expenses were $59M (down 6% from $62M), net loss was $58M (vs. $19M), GAAP and non‑GAAP loss per share were $0.50 and $0.35 (vs. $0.30 and $0.12), and non‑GAAP EPS would have been $0.20 excluding the discrete items; adjusted EBITDA was negative $50M (vs. negative $16M; would have been negative $25M excl. discrete items); cash used in operations improved $21M to $37M; inventory finished at $72M (down 25% year‑over‑year and 8% sequentially) with channel inventory down 20% YoY and 6% sequentially; channel revenue split was $61M retail (61% of revenue) and $38M GoPro.com (39% of revenue), subscription and services revenue was $27M (27% of revenue, flat YoY), subscription attach rate was 51% (vs. 49%), and Street ASP rose to $371 (+6% YoY).GoPro Financial Statement Overview
Summary
Income Statement
24
Negative
Balance Sheet
18
Very Negative
Cash Flow
16
Very Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 616.30M | 651.54M | 801.47M | 1.01B | 1.09B | 1.16B |
| Gross Profit | 180.32M | 219.17M | 271.30M | 323.57M | 406.83M | 477.11M |
| EBITDA | -114.69M | -75.93M | -123.27M | -56.87M | 54.77M | 128.24M |
| Net Income | -127.60M | -93.49M | -432.31M | -53.18M | 28.85M | 371.17M |
Balance Sheet | ||||||
| Total Assets | 381.36M | 427.98M | 543.68M | 967.95M | 1.08B | 1.26B |
| Cash, Cash Equivalents and Short-Term Investments | 40.72M | 49.67M | 102.81M | 246.57M | 367.34M | 538.92M |
| Total Debt | 88.67M | 83.32M | 122.21M | 128.66M | 184.02M | 286.52M |
| Total Liabilities | 383.22M | 351.43M | 391.99M | 412.11M | 465.37M | 643.97M |
| Stockholders Equity | -1.87M | 76.55M | 151.69M | 555.85M | 611.56M | 615.91M |
Cash Flow | ||||||
| Free Cash Flow | -3.20M | -24.03M | -129.18M | -34.38M | 2.30M | 223.61M |
| Operating Cash Flow | -101.00K | -20.67M | -125.14M | -32.86M | 5.75M | 229.15M |
| Investing Cash Flow | -3.10M | -3.36M | 7.65M | 121.90M | -8.39M | -143.72M |
| Financing Cash Flow | -26.18M | -30.11M | -929.00K | -90.38M | -173.27M | -9.89M |
GoPro Technical Analysis
Negative
0.67
Price Trends
0.83
Negative
0.92
Negative
1.20
Negative
Market Momentum
-0.05
Negative
38.74
Neutral
34.75
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GPRO, the sentiment is Negative. The current price of 0.67 is below the 20-day moving average (MA) of 0.71, below the 50-day MA of 0.83, and below the 200-day MA of 1.20, indicating a neutral trend. The MACD of -0.05 indicates Negative momentum. The RSI at 38.74 is Neutral, neither overbought nor oversold. The STOCH value of 34.75 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GPRO.
GoPro Risk Analysis
GoPro disclosed 41 risk factors in its most recent earnings report. GoPro reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
GoPro Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
60 Neutral | $237.57M | 296.67 | 1.02% | ― | -21.70% | -93.37% | |
58 Neutral | $59.24M | -3.06 | -13.45% | ― | -10.20% | 9.43% | |
48 Neutral | $34.36M | -31.88 | -3.62% | ― | 3.28% | -44.36% | |
45 Neutral | $177.96M | -5.69 | -87.47% | ― | 14.24% | 62.87% | |
41 Neutral | $121.98M | -0.92 | -201.66% | ― | -21.02% | 12.80% |
* Technology Sector Average
GPRO
GoPro
0.71
-0.49
-40.50%
KOSS
Koss
3.68
-1.71
-31.73%
TBCH
Turtle Beach
12.26
-1.74
-12.43%
UEIC
Universal Electronics
4.59
-1.69
-26.91%
VUZI
Vuzix
2.33
0.39
20.10%
GoPro Corporate Events
Delistings and Listing ChangesRegulatory Filings and Compliance
GoPro Receives Nasdaq Notice for Share Price Noncompliance
Negative
Jul 24, 2026
On July 21, 2026, GoPro, Inc. disclosed that it received a notice from Nasdaq stating the company is no longer in compliance with Listing Rule 5450(a)(1), after the minimum bid price of its Class A common stock remained below $1.00 for 30 consecut...
Business Operations and StrategyPrivate Placements and Financing
GoPro Secures Insider Financing and Amends Credit Facilities
Negative
Jul 13, 2026
On July 9, 2026, GoPro closed a previously announced insider financing deal with entities affiliated with CEO Nicholas Woodman, raising $20 million in gross proceeds through senior secured notes and issuing warrants exercisable for 25,706,940 shar...
Business Operations and StrategyPrivate Placements and Financing
GoPro Announces Founder-Backed Financing and Strategic Update
Positive
Jul 8, 2026
On July 1, 2026, GoPro entered into a securities purchase agreement under which entities affiliated with founder and CEO Nicholas Woodman agreed to buy $20 million of senior secured notes and warrants for 25,706,940 shares of Class B common stock....
Business Operations and StrategyPrivate Placements and FinancingShareholder Meetings
GoPro Stockholders Approve All Proposals at Annual Meeting
Positive
Jun 4, 2026
At its June 2, 2026 annual meeting of stockholders, GoPro reported that holders of Class A and high-vote Class B shares representing 82.40% of eligible votes were present, with both classes voting together on all items. Stockholders re-elected sev...
Business Operations and StrategyFinancial DisclosuresPrivate Placements and FinancingRegulatory Filings and Compliance
GoPro Faces Going-Concern Risks Amid Covenant Compliance Issues
Negative
Jun 1, 2026
In February 2026, GoPro entered into a securities purchase agreement with YA II PN, Ltd. for up to $50 million of convertible debentures, adding to its existing $50 million second-lien term loan with Farallon Capital and a revolving credit facilit...
Business Operations and StrategyM&A Transactions
GoPro Explores Strategic Alternatives Including Potential Company Sale
Neutral
May 19, 2026
On April 16, 2026, GoPro entered into a lease for about 25,000 square feet at 2855 Campus Drive in San Mateo, California, with the term beginning January 1, 2027, when it plans to relocate its corporate headquarters. The lease, which carries an in...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.