GoPro (GPRO) AI Stock Analysis

• Market Cap: $234.80M
• Dividend Yield: N/A
• Average Volume (3M): 17.37M
• Price to Earnings (P/E): ―
• Beta (1Y): 2.13
• Revenue Growth: -19.83%
• EPS Growth: 73.22%
• Country: US
• Employees: 696
• Sector: Technology
• Sector Strength: 83
• Industry: Consumer Electronics
• EPS (TTM): -0.08
• Shares Outstanding: 131,924,550
• 10 Day Avg. Volume: 12,101,619
• 30 Day Avg. Volume: 17,372,191
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 0.79
• Enterprise Value/Revenue: 0.25
• Enterprise Value/Gross Profit: 0.71
• Enterprise Value/Ebitda: -1.91
• 1Y Price Target: $0.80
• Price Target Upside: -46.31% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 2

• Rating: 61 Neutral
• Price Target: $2.00 ▲(34.23% Upside)

GoPro's overall stock score reflects a challenging financial situation, with significant improvements noted in recent earnings and corporate events. While technical indicators show positive momentum, the company's valuation remains a concern due to ongoing losses. Strategic initiatives and recent corporate developments provide some optimism for future growth.

Positive Factors

Cost Management

Cost initiatives are impressive and running ahead of schedule.

New Product Launches

GoPro is launching 2 new products later this year while also expanding into new TAMs.

Negative Factors

Financial Performance

Management's 2H outlook trails expectations by 11-80%, leading to an underweight rating and a wait for clearer signs the model can stabilize.

Market Challenges

Discretionary spending headwinds, intense competition, tariff related pricing increases, and a delayed product launch all remain challenges to growth and profitability.

Revenue Performance

2Q revenue guided 10% below Consensus forecasts and implying 8% Q/Q growth at the midpoint vs. trailing 3 year average seasonality of +24% Q/Q.

GoPro Business Overview & Revenue Model

Company Description

GoPro, Inc. is an American technology company known for its innovative action cameras and accessories. Founded in 2002, the company operates primarily in the consumer electronics sector, focusing on the design and manufacture of high-definition cameras, drones, and software solutions that enable users to capture and share immersive experiences. GoPro's product lineup includes the HERO camera series, MAX cameras, and a range of mounts and accessories, as well as a subscription service that offers cloud storage and editing capabilities.

How the Company Makes Money

GoPro generates revenue primarily through the sale of its cameras and accessories, which are marketed to adventure enthusiasts, sports professionals, and content creators. The company has a diversified revenue model that includes direct sales through its website and retail partners, as well as subscription services that provide users with cloud storage, editing tools, and exclusive content. Key revenue streams include hardware sales, subscription fees from the GoPro PLUS service, and licensing agreements for content. Additionally, GoPro has established significant partnerships with various brands and platforms, enhancing its visibility and distribution capabilities, which contribute to its overall earnings.

GoPro Financial Statement Overview

Summary

GoPro's financial performance is under significant pressure, with declining revenue, negative profitability, and high leverage. The income statement shows a negative revenue growth rate and a net profit margin of -14.5%. The balance sheet reveals a high debt-to-equity ratio, and cash flow analysis indicates negative operating and free cash flows, highlighting financial instability.

Income Statement

GoPro's income statement reveals a challenging financial position with declining revenue and profitability. The TTM data shows a negative revenue growth rate of -4.3% and a net profit margin of -14.5%, indicating significant losses. The gross profit margin has decreased to 34.7% from previous years, reflecting pressure on cost management. The EBIT and EBITDA margins are also negative, highlighting operational inefficiencies. Overall, the income statement reflects a downward trend in financial performance.

Balance Sheet

The balance sheet shows a mixed picture with a high debt-to-equity ratio of 1.26 in the TTM period, indicating increased leverage and potential financial risk. The return on equity is negative, reflecting ongoing losses. However, the equity ratio remains relatively stable, suggesting some level of asset backing. The company's financial stability is under pressure due to high leverage and negative profitability.

Cash Flow

Cash flow analysis indicates significant challenges, with negative operating and free cash flows in the TTM period. The free cash flow growth rate is -9.5%, and the operating cash flow to net income ratio is negative, highlighting cash flow constraints. Despite a free cash flow to net income ratio above 1, indicating some cash flow generation relative to net losses, the overall cash flow position is weak and poses a risk to financial sustainability.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	746.73M	801.47M	1.01B	1.09B	1.16B	891.92M
Gross Profit	259.36M	271.30M	323.57M	406.83M	477.11M	314.51M
EBITDA	-96.80M	-123.27M	-56.73M	54.77M	128.24M	-16.07M
Net Income	-108.53M	-432.31M	-53.18M	28.85M	371.17M	-66.78M
Balance Sheet
Total Assets	438.99M	543.68M	967.95M	1.08B	1.26B	771.40M
Cash, Cash Equivalents and Short-Term Investments	58.57M	102.81M	246.57M	367.34M	538.92M	325.65M
Total Debt	123.67M	122.21M	128.66M	184.02M	286.52M	279.53M
Total Liabilities	341.07M	391.99M	412.11M	465.37M	643.97M	555.38M
Stockholders Equity	97.92M	151.69M	555.85M	611.56M	615.91M	216.02M
Cash Flow
Free Cash Flow	-79.92M	-129.18M	-34.38M	2.30M	223.61M	88.90M
Operating Cash Flow	-75.78M	-125.14M	-32.86M	5.75M	229.15M	93.78M
Investing Cash Flow	-4.14M	7.65M	121.90M	-8.39M	-143.72M	9.51M
Financing Cash Flow	4.62M	-929.00K	-90.38M	-173.27M	-9.89M	71.98M

GoPro Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 1.49
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GPRO, the sentiment is Positive. The current price of 1.49 is above the 20-day moving average (MA) of 1.43, above the 50-day MA of 1.19, and above the 200-day MA of 0.94, indicating a bullish trend. The MACD of 0.09 indicates Positive momentum. The RSI at 55.11 is Neutral, neither overbought nor oversold. The STOCH value of 40.96 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GPRO.

GoPro Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TBCH	74 Outperform	$298.29M	15.85	17.97%	―	24.09%	―
Sector *	61 Neutral	$35.52B	8.84	-11.04%	1.87%	8.55%	-8.14%
GPRO	61 Neutral	$234.80M	―	-76.81%	―	-19.83%	73.22%
SONO	58 Neutral	$1.74B	―	-17.69%	―	-10.02%	-385.04%
ZEPP	54 Neutral	$726.31M	―	-28.36%	―	-18.94%	-197.82%
UEIC	52 Neutral	$64.68M	―	-10.48%	―	4.00%	62.67%
VUZI	46 Neutral	$170.93M	―	-113.13%	―	-12.75%	57.64%

GoPro Corporate Events

GoPro Regains Nasdaq Compliance with Stock Price

On March 25, 2025, GoPro, Inc. received a notice from Nasdaq for non-compliance with the minimum bid price requirement of $1.00 per share. By August 5, 2025, the company regained compliance as its stock price maintained a closing bid price above $1.00 for at least ten consecutive trading days, meeting Nasdaq’s requirements.

GoPro Secures $50 Million Loan for Debt Repayment

On August 4, 2025, GoPro entered into a Second Lien Credit Agreement with Farallon Capital Management, securing a $50 million term loan to repay its convertible debt due in November 2025. This strategic move aims to strengthen GoPro’s balance sheet and provide financial flexibility, with the loan secured by a second lien on GoPro’s assets. Additionally, GoPro issued warrants to Farallon for purchasing shares of its Class A Common Stock, further aligning its financial strategy with long-term growth objectives.

GoPro’s Chief Legal Officer to Step Down

On April 24, 2025, GoPro, Inc. announced that Eve Saltman, the Chief Legal Officer and Secretary, SVP Business & Corp Development, and Chief Compliance Officer, will step down from her role to pursue a new opportunity. This change will be effective as of the close of business on May 23, 2025, potentially impacting the company’s leadership dynamics and strategic direction.

GoPro Wins Patent Infringement Case Against Insta360

On July 10, 2025, an Administrative Law Judge issued a Notice of Initial Determination regarding a violation of Section 337 by Insta360 in a case brought by GoPro, Inc. The determination found that certain Insta360 products infringed on GoPro’s patents, impacting the importation and sale of these products in the United States. This decision could influence GoPro’s market position and competitive dynamics within the camera industry.