GoPro (GPRO) AI Stock Analysis

• Market Cap: $141.37M
• Dividend Yield: N/A
• Average Volume (3M): 4.13M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.83
• Revenue Growth: -20.88%
• EPS Growth: 62.21%
• Country: US
• Employees: 696
• Sector: Technology
• Sector Strength: 93
• Industry: Consumer Electronics
• EPS (TTM): -0.12
• Shares Outstanding: 131,290,660
• 10 Day Avg. Volume: 2,464,195
• 30 Day Avg. Volume: 4,128,640
• PEG Ratio: -0.01
• Price to Book (P/B): 1.11
• Price to Sales (P/S): 0.00
• P/FCF Ratio: -1.41
• Enterprise Value/Market Cap: 1.40
• Enterprise Value/Revenue: 0.06
• Enterprise Value/Gross Profit: 0.76
• Enterprise Value/Ebitda: -0.47
• 1Y Price Target: $0.63
• Price Target Upside: -35.05% Downside
• Rating Consensus: Moderate Sell
• Number of Analyst Covering: 2

• Rating: 54 Neutral
• Price Target: $1.00 ▲(3.09%Upside)

GoPro's overall stock score reflects its financial struggles and valuation concerns, tempered by positive earnings call outcomes and moderate technical momentum. Operational improvements and strategic initiatives offer some optimism, but macroeconomic challenges and competition remain significant risks.

Positive Factors

Financial performance

GoPro has shifted its focus back to profitability, with an aim to return to profitability in 2025.

Product launches

GoPro launched its higher-margin entry-level product in September along with its new HERO Black iteration.

Subscription growth

Subscription revenue grew 11% YoY to $28 million, despite a deceleration in net subscription additions as more subscribers signed on a second or third year at a higher price.

Negative Factors

Consistent execution

Consistent execution remains a significant risk for GoPro, as does cutting heads and reducing spend on areas that could help to reinvigorate growth.

Product launch timing

GoPro made some missteps with product launch timing, extending releases as it innovated new product features.

Revenue guidance

Initial Q4:24 guidance is for revenue of $190 - 210 million, sell-through of 775,000, street ASP of $330, gross margin of 36 – 37%, and non-GAAP EPS of $(0.13) – (0.09), which came in well below Street expectations.

GoPro Business Overview & Revenue Model

Company Description

GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the United States and internationally. The company offers cloud connected HERO10 Black, HERO9 Black, and HERO8 Black waterproof cameras; MAX, a 360-degree waterproof camera; GoPro, a subscription service that includes full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription provides access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik app, a mobile app that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gears. In addition, the company provides mobile and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. markets and sells its products through retailers and distributors, as well as through its GoPro.com website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

How the Company Makes Money

GoPro generates revenue primarily through the sale of its action cameras and accessories, which are its main products. The company also makes money from its subscription services, known as GoPro Subscription, which offers cloud storage, camera replacement, and discount benefits to users. Additionally, GoPro earns revenue from its software offerings, including mobile and desktop applications that provide editing and sharing capabilities. The company has also expanded its monetization strategy with the introduction of content licensing opportunities, where user-generated content captured on GoPro devices can be licensed to media and advertising companies. Significant partnerships with retailers and distributors globally help to bolster sales and expand the brand's reach.

GoPro Financial Statement Overview

Summary

GoPro is experiencing financial challenges with declining revenues and persistent losses affecting profitability. The balance sheet shows increased leverage, and cash flow issues are evident. Despite some strategic adjustments, significant challenges remain in reversing the financial trajectory.

Income Statement

GoPro's revenue shows a declining trend with a notable decrease from 2021 to 2024. The company faces challenges in maintaining profitability, as evidenced by negative EBIT and net income margins. The gross profit margin has also decreased, indicating potential issues in cost management or pricing strategy.

Balance Sheet

The balance sheet shows a moderate level of debt with a debt-to-equity ratio rising over time, indicating increased leverage. Stockholders' equity has significantly decreased, impacting the company's equity ratio. Return on equity is negative, reflecting losses but there is still a fair amount of equity relative to total assets.

Cash Flow

Operating and free cash flows are negative, indicating cash flow challenges. The operating cash flow to net income ratio is unfavorable, and free cash flow has been declining. However, there is some improvement in cash management as seen by reduced capital expenditure and strategic financing activities.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	801.47M	1.01B	1.09B	1.16B	891.92M
Gross Profit	271.30M	323.57M	406.83M	477.11M	314.51M
EBITDA	-123.27M	-56.73M	54.77M	128.24M	-16.07M
Net Income	-432.31M	-53.18M	28.85M	371.17M	-66.78M
Balance Sheet
Total Assets	543.68M	967.95M	1.08B	1.26B	771.40M
Cash, Cash Equivalents and Short-Term Investments	102.81M	246.57M	367.34M	538.92M	325.65M
Total Debt	122.21M	128.66M	184.02M	286.52M	279.53M
Total Liabilities	391.99M	412.11M	465.37M	643.97M	555.38M
Stockholders Equity	151.69M	555.85M	611.56M	615.91M	216.02M
Cash Flow
Free Cash Flow	-129.18M	-34.38M	2.30M	223.61M	88.90M
Operating Cash Flow	-125.14M	-32.86M	5.75M	229.15M	93.78M
Investing Cash Flow	7.65M	121.90M	-8.39M	-143.72M	9.51M
Financing Cash Flow	-929.00K	-90.38M	-173.27M	-9.89M	71.98M

GoPro Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 0.97
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GPRO, the sentiment is Positive. The current price of 0.97 is above the 20-day moving average (MA) of 0.80, above the 50-day MA of 0.74, and above the 200-day MA of 0.93, indicating a bullish trend. The MACD of 0.03 indicates Negative momentum. The RSI at 68.15 is Neutral, neither overbought nor oversold. The STOCH value of 69.41 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GPRO.

GoPro Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TBCH	68 Neutral	$262.31M	18.02	12.49%	―	44.41%	―
ZEPP	60 Neutral	$189.51M	―	-28.57%	―	-39.27%	-211.36%
SONO	57 Neutral	$1.26B	―	-15.80%	―	-5.24%	-67.92%
Sector *	57 Neutral	HK$14.24B	5.10	-5.75%	5.29%	9.34%	-42.23%
UEIC	55 Neutral	$85.67M	―	-13.55%	―	-2.15%	52.80%
GPRO	54 Neutral	$141.37M	―	-83.57%	―	-20.88%	62.21%
VUZI	46 Neutral	$190.61M	―	-136.11%	―	-46.37%	-34.50%

GoPro Corporate Events

GoPro Wins Patent Infringement Case Against Insta360

On July 10, 2025, an Administrative Law Judge issued a Notice of Initial Determination regarding a violation of Section 337 by Insta360 in a case brought by GoPro, Inc. The determination found that certain Insta360 products infringed on GoPro’s patents, impacting the importation and sale of these products in the United States. This decision could influence GoPro’s market position and competitive dynamics within the camera industry.

The most recent analyst rating on (GPRO) stock is a Sell with a $1.20 price target. To see the full list of analyst forecasts on GoPro stock, see the GPRO Stock Forecast page.

GoPro Elects New Directors at Annual Meeting

On June 3, 2025, GoPro held its Annual Meeting of Stockholders, where 84.03% of eligible votes were present, either in person or by proxy. During the meeting, stockholders elected seven directors, including two new nominees, ratified the appointment of PricewaterhouseCoopers LLP as the independent registered public accounting firm for 2025, and approved an advisory resolution on executive compensation.

The most recent analyst rating on (GPRO) stock is a Sell with a $1.20 price target. To see the full list of analyst forecasts on GoPro stock, see the GPRO Stock Forecast page.