GoPro (GPRO) Ownership - Who Owns GoPro?

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GoPro (GPRO) Ownership Overview

12.45% Insiders

8.01% Mutual Funds

5.49% Other Institutional Investors

9.43% ETFs

64.61% Public Companies and

Individual Investors

The ownership structure of GoPro (GPRO) stock is a mix of institutional, retail, and individual investors. Approximately 22.94% of the company’s stock is owned by Institutional Investors, 12.45% is owned by Insiders, and 64.61% is owned by Public Companies and Individual Investors.

The ownership structure of GoPro (GPRO) stock is a mix of institutional, retail, and individual investors. Approximately 13.50% of the company’s stock is owned by Institutional Investors, 12.45% is owned by Insiders, and 9.43% is owned by Public Companies and Individual Investors.

Recent Insider Trading Activity

Date	Name	Activity	Value
Sep 26, 2025	William George Brumder	xxxxxxxxxxxxx	$29880

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Recent Hedge Fund Trading Activity

Date	Firm	Activity	Value
Dec 31, 2025	Graham Capital Management, L.p.	xxxxxxxxxxxxx	$447242

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Top Shareholders

# of Shares	Type	% Holding	Value
10,838,000	Insider	8.12%	7,846,712
6,216,981	Institution	4.66%	4,501,094
5,130,784	Institution	3.84%	3,714,688
5,130,784	Institution	3.84%	3,714,688
1,922,003	Insider	1.44%	1,391,530
1,749,804	Institution	1.31%	1,266,858
1,215,793	Institution	0.91%	880,234
1,101,932	Institution	0.83%	797,799
735,932	Insider	0.55%	532,815
688,922	Insider	0.52%	498,780

Top Mutual Fund Holders

# of Shares	Type	% Holding	Value
5,130,784	Institution	3.84%	3,714,688
1,749,804	Institution	1.31%	1,266,858
1,215,793	Institution	0.91%	880,234
1,101,932	Institution	0.83%	797,799
494,500	Institution	0.37%	358,018
477,001	Institution	0.36%	345,349
340,530	Institution	0.26%	246,544
120,062	Institution	0.09%	86,925
118,423	Institution	0.09%	85,738
57,744	Institution	0.04%	41,807

Top ETF Holders

Holder	# of Shares	Type	% Holding	Value
Schwab Fundamental US Small Co. Index ETF	5,457,204	Institution	4.09%	4,026,871
Vanguard Total Stock Market ETF	3,723,263	Institution	2.79%	4,318,985
Vanguard Extended Market ETF	1,407,521	Institution	1.05%	1,632,724
Schwab U.S. Small-Cap ETF	637,327	Institution	0.48%	470,284
Invesco FTSE RAFI US 1500 Small-Mid ETF	601,943	Institution	0.45%	444,174
Xtrackers S&P 500 Swap UCITS ETF	159,756	Institution	0.12%	117,884
Xtrackers S&P 500 Swap UCITS ETF 5C-EUR Hedged	159,756	Institution	0.12%	117,884
Xtrackers S&P 500 Swap UCITS ETF	159,756	Institution	0.12%	117,884
Schwab U.S. Broad Market ETF	74,114	Institution	0.06%	54,689
Schwab Fundamental US Broad Market Index ETF	48,336	Institution	0.04%	35,667

FAQ

Who Owns GoPro Inc (GPRO)?

According to the latest TipRanks data, approximately 5.49% of the company's stock is held by institutional investors, 12.45% is held by insiders, and 64.61% is held by retail investors.

What percentage of GoPro Inc (GPRO) stock is held by institutional investors?

According to the latest TipRanks data, approximately 5.49% of GoPro Inc (GPRO) stock is held by institutional investors.

What percentage of GoPro Inc (GPRO) stock is held by retail investors?

According to the latest TipRanks data, approximately 64.61% of GoPro Inc (GPRO) stock is held by retail investors.

Who owns the most shares of GoPro Inc (GPRO)?

William George Brumder owns the most shares of GoPro Inc (GPRO).

What is the significance of the ownership structure for a publicly traded company?

The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.