Apple (AAPL)
NASDAQ:AAPL
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Apple
(NASDAQ:AAPL)
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Rating:80Outperform
Price Target:
$284.00
â–²(9.71% Upside)
Action:ReiteratedDate:02/25/26
The score is driven primarily by exceptional profitability and cash-flow strength, reinforced by upbeat earnings-call results and guidance. Offsetting factors are balance-sheet leverage risk and a premium valuation with a low dividend yield; technicals are supportive but not strongly momentum-driven.
Positive Factors
Elite profitability & cash generation
Sustained top-tier margins and very large operating and free cash flow provide structural strength: they fund R&D, capital investments, dividends and buybacks without relying on volatile financing, enabling durable reinvestment and shareholder returns even if growth moderates.
Negative Factors
Elevated leverage
Higher debt-to-equity raises structural financing and refinancing risk: sustained earnings and cash flow are required to preserve flexibility. If margins or revenue soften, leverage amplifies downside for investment capacity, ratings, and shareholder-return programs.
Read all positive and negative factors
Positive Factors
Negative Factors
Elite profitability & cash generation
Sustained top-tier margins and very large operating and free cash flow provide structural strength: they fund R&D, capital investments, dividends and buybacks without relying on volatile financing, enabling durable reinvestment and shareholder returns even if growth moderates.
Read all positive factors
Apple (AAPL) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$3.80T
Dividend Yield0.41%
Average Volume (3M)41.09M
Price to Earnings (P/E)23.9
Beta (1Y)1.12
Revenue Growth10.07%
EPS Growth25.58%
CountryUS
Employees164,000
SectorTechnology
Sector Strength88
IndustryConsumer Electronics
Share Statistics
EPS (TTM)2.84
Shares Outstanding14,681,140,000
10 Day Avg. Volume45,080,206
30 Day Avg. Volume41,087,766
Financial Highlights & Ratios
PEG Ratio1.51
Price to Book (P/B)51.79
Price to Sales (P/S)9.18
P/FCF Ratio38.66
Enterprise Value/Market Cap1.01
Enterprise Value/Revenue8.84
Enterprise Value/Gross Profit18.67
Enterprise Value/Ebitda25.17
Forecast
1Y Price Target
$304.40Price Target Upside17.59% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering23
EPS Forecast (FY)8.49
Revenue Forecast (FY)$463.98B
Apple Business Overview & Revenue Model
Company Description
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablet...
How the Company Makes Money
Apple primarily makes money from selling hardware products and from services tied to its installed base of devices. (1) Product revenue: The largest portion of revenue historically comes from iPhone sales, with additional meaningful contributions ...
Apple Key Performance Indicators (KPIs)
Any
Revenue by Geography
Breaks down revenue across different regions, revealing where the company is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Breaks down revenue across different regions, revealing where the company is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Data provided by:
The Fly
The FlyApple Earnings Call Summary
Earnings Call Date:Jan 29, 2026
(Q1-2026)
| % Change Since: |
Next Earnings Date:Apr 30, 2026
Earnings Call Sentiment Positive
The call presented a strongly positive operational and financial picture: record revenue, record EPS, robust iPhone performance (23% YoY), services momentum (14% YoY), improving gross margins, growing installed base (>2.5B), and large shareholder returns. Offsetting risks include near-term supply constraints tied to advanced SoC manufacturing, upward pressure on memory prices expected to affect Q2 margins, a YoY decline in Mac revenue (-7%) driven by tough comps, modest wearables weakness (-2%) due to AirPods supply issues, and elevated R&D-driven operating expenses. Management provided constructive March guidance (13–16% revenue growth, 48–49% gross margin) that already incorporates some supply and memory risk. Overall, the positives (record results, broad-based product and service strength, strong cash/returns, strategic investments) substantially outweigh the near-term operational and input-cost headwinds.Positive Updates
Record-Breaking Quarter
Total revenue of $143.8B, up 16% year over year — Apple's best-ever quarter. Diluted EPS of $2.84, up 19% YoY. Net income of $42.1B and record operating cash flow of $53.9B.
Negative Updates
Supply Constraints on Advanced Nodes
Company is currently supply-constrained for iPhone shipments due to limited availability of advanced-node (e.g., 3nm) SoC capacity. Management cannot predict when supply and demand will balance; March guidance (13–16% YoY revenue growth) factors in constrained iPhone supply.
Read all updates
Q1-2026 Updates
Positive
Negative
Record-Breaking Quarter
Total revenue of $143.8B, up 16% year over year — Apple's best-ever quarter. Diluted EPS of $2.84, up 19% YoY. Net income of $42.1B and record operating cash flow of $53.9B.
Read all positive updates
Company Guidance
For the March quarter Apple guided total company revenue to grow 13%–16% year over year (the outlook explicitly comprehends constrained iPhone supply), with services growth expected at a year‑over‑year rate similar to December’s (about mid‑teens), gross margin of 48%–49%, operating expenses of $18.4–$18.7 billion, other income and expense around $100 million (excluding mark‑to‑market on minority investments), and an effective tax rate of roughly 17.5%; the company noted the outlook assumes current tariff policies and no worsening of the global macroeconomic outlook, and the Board declared a $0.26 per‑share cash dividend payable 02/12/2026 (record 02/09/2026).Apple Financial Statement Overview
Summary
Income Statement
92
Very Positive
Balance Sheet
78
Positive
Cash Flow
90
Very Positive
| Breakdown | TTM | Sep 2025 | Sep 2024 | Sep 2023 | Sep 2022 | Sep 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 435.62B | 416.16B | 391.04B | 383.29B | 394.33B | 365.82B |
| Gross Profit | 206.16B | 195.20B | 180.68B | 169.15B | 170.78B | 152.84B |
| EBITDA | 152.98B | 144.43B | 134.93B | 129.19B | 133.14B | 123.14B |
| Net Income | 117.78B | 112.01B | 93.74B | 97.00B | 99.80B | 94.68B |
Balance Sheet | ||||||
| Total Assets | 379.30B | 359.24B | 364.98B | 352.58B | 352.75B | 351.00B |
| Cash, Cash Equivalents and Short-Term Investments | 66.91B | 54.70B | 65.17B | 61.55B | 48.30B | 62.64B |
| Total Debt | 90.51B | 112.38B | 119.06B | 123.93B | 132.48B | 136.52B |
| Total Liabilities | 291.11B | 285.51B | 308.03B | 290.44B | 302.08B | 287.91B |
| Stockholders Equity | 88.19B | 73.73B | 56.95B | 62.15B | 50.67B | 63.09B |
Cash Flow | ||||||
| Free Cash Flow | 123.32B | 98.77B | 108.81B | 99.58B | 111.44B | 92.95B |
| Operating Cash Flow | 135.47B | 111.48B | 118.25B | 110.54B | 122.15B | 104.04B |
| Investing Cash Flow | 517.00M | 15.20B | 2.94B | 3.71B | -22.35B | -14.54B |
| Financing Cash Flow | -120.97B | -120.69B | -121.98B | -108.49B | -110.75B | -93.35B |
Apple Technical Analysis
Positive
258.86
Price Trends
260.52
Negative
265.23
Negative
249.12
Positive
Market Momentum
-1.75
Negative
54.43
Neutral
86.29
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AAPL, the sentiment is Positive. The current price of 258.86 is above the 20-day moving average (MA) of 253.48, below the 50-day MA of 260.52, and above the 200-day MA of 249.12, indicating a neutral trend. The MACD of -1.75 indicates Negative momentum. The RSI at 54.43 is Neutral, neither overbought nor oversold. The STOCH value of 86.29 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AAPL.
Apple Risk Analysis
Apple disclosed 27 risk factors in its most recent earnings report. Apple reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Apple Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
80 Outperform | $3.80T | 23.95 | 159.94% | 0.41% | 10.07% | 25.58% | |
74 Outperform | $1.45T | 27.52 | 30.56% | 0.32% | 22.17% | -2.66% | |
74 Outperform | $2.77T | 23.36 | 33.61% | 0.71% | 16.67% | 28.60% | |
71 Outperform | $3.62T | 28.69 | 35.00% | 0.26% | 15.22% | 34.19% | |
70 Outperform | $111.83B | 12.78 | -218.24% | 1.45% | 19.12% | 39.59% | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
56 Neutral | $125.79B | -5.83 | -2.62% | 0.41% | -11.64% | -116.17% |
* Technology Sector Average
AAPL
Apple
258.86
87.19
50.79%
META
Meta Platforms
573.02
64.16
12.61%
GOOGL
Alphabet Class A
299.99
155.79
108.04%
MSFT
Microsoft
372.88
20.21
5.73%
SONY
Sony Group
20.78
>-0.01
-0.05%
DELL
Dell Technologies
173.18
101.91
143.01%
Apple Corporate Events
Executive/Board ChangesShareholder Meetings
Apple Shareholders Reelect Board and Approve 2026 Proposals
Positive
Feb 24, 2026
Apple Inc. held its 2026 Annual Meeting of Shareholders on February 24, 2026, where investors re-elected all nominated directors, including CEO Tim Cook and Chair Art Levinson, to serve until the next annual meeting. Shareholders also approved the...
Executive/Board Changes
Apple appoints Ben Borders as principal accounting officer
Neutral
Jan 2, 2026
Apple Inc. announced that its Board of Directors has appointed Ben Borders, 45, as Principal Accounting Officer effective January 1, 2026, as part of a previously disclosed transition plan, succeeding Chris Kondo in the role. Borders, who joined A...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.