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Sleep Number (SNBR)
NASDAQ:SNBR
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Sleep Number (SNBR) AI Stock Analysis

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SNBR

Sleep Number

(NASDAQ:SNBR)

Rating:46Neutral
Price Target:
$9.50
▼(-2.36% Downside)
Sleep Number's overall stock score is primarily impacted by its financial instability, with negative equity and profitability challenges being the most significant factors. While there are positive developments in cost-saving measures and leadership changes, these are overshadowed by the current financial and valuation difficulties. Technical indicators and earnings call sentiment offer some optimism but are not enough to offset the financial risks.

Sleep Number (SNBR) vs. SPDR S&P 500 ETF (SPY)

Sleep Number Business Overview & Revenue Model

Company DescriptionSleep Number Corporation, together with its subsidiaries, offers sleep solutions and services in the United States. The company designs, manufactures, markets, retails, and services beds, pillows, sheets, and other bedding products under the Sleep Number name. It also provides adjustable bases under the FlextFit, and smart beds under the Sleep Number 360 brands. The company sells its products directly to consumers through retail, online, phone, and chat as well as through its e-commerce activities. As of January 2, 2022, it operated approximately 648 retail stores in 50 states. The company was formerly known as Select Comfort Corporation and changed its name to Sleep Number Corporation in November 2017. Sleep Number Corporation was founded in 1987 and is headquartered in Minneapolis, Minnesota.
How the Company Makes MoneySleep Number generates revenue through multiple key streams, primarily from the sale of its adjustable air mattresses and smart beds, which are marketed directly to consumers through its retail stores and online platforms. The company also earns income from the sale of sleep accessories, including pillows, sheets, and mattress protectors. A significant part of its revenue comes from the direct-to-consumer approach, which allows for higher margins compared to traditional retail models. Furthermore, Sleep Number has developed partnerships with various health and wellness organizations, leveraging data analytics to enhance its product offerings and customer experience. These initiatives, coupled with ongoing investments in technology and innovation, contribute to its overall earnings and customer retention strategies.

Sleep Number Earnings Call Summary

Earnings Call Date:Jul 30, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Oct 22, 2025
Earnings Call Sentiment Neutral
The earnings call reflects a company in transition, with significant cost-saving measures and marketing efficiency improvements showing promise, despite facing substantial revenue decline and debt-related challenges. The sentiment is cautiously optimistic as strategic changes are underway, though full benefits may not be realized until 2026.
Q2-2025 Updates
Positive Updates
Cost Saving Exceeding Expectations
Sleep Number expects to remove over $130 million in operating expenses in 2025 compared to 2024, surpassing the original target of $80 million to $100 million.
Marketing Efficiency Improvement
Marketing efficiency improved with a 24% increase in conversion year-over-year in Q2, despite a 30% reduction in marketing spend.
Gross Profit Margin Stability
Gross profit margin remained stable at 59.1%, with continued reduction in material costs and manufacturing efficiencies offsetting lower unit volumes.
Negative Updates
Significant Revenue Decline
Net sales for the second quarter were $328 million, down 19.7% from the prior year, driven partly by significant cuts in marketing spend.
Debt Covenant Pressure
The company is managing debt structure pressures, with leverage ratio at 4.56x EBITDAR, close to the 4.75x covenant maximum.
Challenges in Product Differentiation
Complexity in product selection and purchasing process identified, with plans to refine products and distribution channels not expected to start showing results until 2026.
Company Guidance
During Sleep Number's Second Quarter 2025 Earnings Conference Call, CEO Linda Findley discussed various strategic initiatives aimed at resetting the business for long-term growth. The company implemented a 30% year-over-year reduction in Q2 marketing spend, contributing to a decline in revenue to $328 million, down 19.7% from the prior year. However, marketing efficiency improved, leading to a 24% increase in conversion year-over-year in Q2. The company expects to surpass its previously targeted $80-$100 million in annualized cost savings, now anticipating over $130 million in operating expense reductions for 2025 compared to 2024. Gross profit margin remained stable at 59.1%, and Sleep Number aims for a 61% gross margin in the second half. Additionally, the guidance included full-year net sales of approximately $1.45 billion, reflecting a 14% decline year-over-year. The company is also exploring new distribution channels, including digital-first and retail partnerships, and expects to unveil product line enhancements in 2026.

Sleep Number Financial Statement Overview

Summary
Sleep Number is facing significant financial challenges, including declining revenues, negative profitability, high leverage, and liquidity issues. The company's financial health is under pressure, with negative equity and insufficient cash flow generation to support operations and investments.
Income Statement
43
Neutral
Sleep Number's current TTM revenue has decreased compared to the previous annual report, indicating a declining growth trajectory. Gross Profit Margin is healthy at approximately 60.3%, but the company is currently operating at a net loss, with a negative Net Profit Margin of -2.7%. EBIT and EBITDA margins are also quite low, reflecting challenges in profitability and operational efficiency.
Balance Sheet
30
Negative
The company has a negative stockholder's equity, indicating financial instability. The Debt-to-Equity ratio is not calculable due to negative equity, but the high total debt levels relative to assets signal significant leverage. Return on Equity (ROE) is not meaningful due to negative equity, and the Equity Ratio is negative, underscoring financial risk.
Cash Flow
35
Negative
Operating cash flow is positive, but the Free Cash Flow is negative, indicating insufficient cash generation to cover capital expenditures. The Operating Cash Flow to Net Income ratio is negative due to negative net income, highlighting profitability challenges. Additionally, Free Cash Flow to Net Income is not favorable, stressing liquidity issues.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.52B1.68B1.89B2.11B2.18B1.86B
Gross Profit919.39M1.00B1.09B1.20B1.32B1.16B
EBITDA74.25M89.22M95.34M135.28M253.93M246.46M
Net Income-41.46M-20.33M-15.29M36.61M153.75M139.19M
Balance Sheet
Total Assets804.51M860.81M950.88M953.94M919.54M800.14M
Cash, Cash Equivalents and Short-Term Investments1.35M1.95M2.54M1.79M2.39M4.24M
Total Debt933.69M936.11M972.65M896.01M791.05M589.36M
Total Liabilities1.29B1.31B1.39B1.39B1.34B1.02B
Stockholders Equity-480.69M-451.59M-441.93M-438.18M-424.95M-223.98M
Cash Flow
Free Cash Flow-12.66M3.64M-66.08M-33.32M233.11M240.59M
Operating Cash Flow4.82M27.14M-9.03M36.14M300.01M279.66M
Investing Cash Flow-20.61M-26.29M-58.35M-70.61M-66.64M-39.02M
Financing Cash Flow15.11M-1.44M68.13M33.87M-235.22M-237.99M

Sleep Number Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price9.73
Price Trends
50DMA
8.68
Positive
100DMA
8.35
Positive
200DMA
10.99
Negative
Market Momentum
MACD
0.38
Positive
RSI
49.75
Neutral
STOCH
13.57
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SNBR, the sentiment is Neutral. The current price of 9.73 is below the 20-day moving average (MA) of 10.24, above the 50-day MA of 8.68, and below the 200-day MA of 10.99, indicating a neutral trend. The MACD of 0.38 indicates Positive momentum. The RSI at 49.75 is Neutral, neither overbought nor oversold. The STOCH value of 13.57 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SNBR.

Sleep Number Risk Analysis

Sleep Number disclosed 2 risk factors in its most recent earnings report. Sleep Number reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Sleep Number Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$769.36M14.3810.69%6.34%-4.89%-19.26%
71
Outperform
$264.07M26.486.73%-0.77%-8.89%
64
Neutral
$1.48B16.459.09%2.48%2.18%-22.35%
61
Neutral
$17.96B13.14-5.29%3.00%1.25%-13.95%
58
Neutral
$1.41B45.68-2.77%3.54%1.14%-149.26%
51
Neutral
$118.17M-331.75%-13.19%20.95%
46
Neutral
$228.62M9.10%-14.40%-2.14%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SNBR
Sleep Number
9.73
-4.50
-31.62%
ETD
Ethan Allen
30.24
1.94
6.86%
MLKN
MillerKnoll
21.17
-5.93
-21.88%
LZB
La-Z-Boy Incorporated
36.18
-3.16
-8.03%
PRPL
Purple Innovation
1.10
0.02
1.85%
LOVE
The Lovesac Company
20.01
-2.35
-10.51%

Sleep Number Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Sleep Number Appoints Bob Ryder as Interim CFO
Positive
Jul 22, 2025

On July 18, 2025, Sleep Number Corporation appointed Bob Ryder as interim CFO, succeeding Francis Lee, effective July 21, 2025. Lee will remain as an advisor until August 15, 2025, to facilitate a smooth transition. Ryder, with over 30 years of finance leadership experience, will focus on the company’s debt structure and work towards long-term success. The leadership change is not due to any financial or operational issues, and the company is on track to exceed its cost reduction goals, positioning itself for future growth with new products and strategies.

Business Operations and StrategyFinancial Disclosures
Sleep Number Schedules Q2 2025 Earnings Call
Neutral
Jul 22, 2025

On July 22, 2025, Sleep Number Corporation announced its second quarter 2025 earnings conference call scheduled for July 30, 2025. The company will release its fiscal results for the quarter ending June 28, 2025, before the market opens on that day, and will host a conference call to discuss these results. This marks a shift in their communication strategy as they will now rely solely on press releases for announcing future earnings calls.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 04, 2025