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Sleep Number (SNBR)
NASDAQ:SNBR
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Sleep Number (SNBR) AI Stock Analysis

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SNBR

Sleep Number

(NASDAQ:SNBR)

Rating:44Neutral
Price Target:
$9.00
▼(-16.12% Downside)
The overall stock score is primarily impacted by significant financial challenges, including negative profitability and high leverage. While there are efforts to improve operational efficiency and cost management, the financial instability and governance issues present substantial risks. Technical indicators show some short-term strength, but long-term concerns persist.

Sleep Number (SNBR) vs. SPDR S&P 500 ETF (SPY)

Sleep Number Business Overview & Revenue Model

Company DescriptionSleep Number Corporation, together with its subsidiaries, offers sleep solutions and services in the United States. The company designs, manufactures, markets, retails, and services beds, pillows, sheets, and other bedding products under the Sleep Number name. It also provides adjustable bases under the FlextFit, and smart beds under the Sleep Number 360 brands. The company sells its products directly to consumers through retail, online, phone, and chat as well as through its e-commerce activities. As of January 2, 2022, it operated approximately 648 retail stores in 50 states. The company was formerly known as Select Comfort Corporation and changed its name to Sleep Number Corporation in November 2017. Sleep Number Corporation was founded in 1987 and is headquartered in Minneapolis, Minnesota.
How the Company Makes MoneySleep Number generates revenue through multiple key streams, primarily from the sale of its adjustable air mattresses and smart beds, which are marketed directly to consumers through its retail stores and online platforms. The company also earns income from the sale of sleep accessories, including pillows, sheets, and mattress protectors. A significant part of its revenue comes from the direct-to-consumer approach, which allows for higher margins compared to traditional retail models. Furthermore, Sleep Number has developed partnerships with various health and wellness organizations, leveraging data analytics to enhance its product offerings and customer experience. These initiatives, coupled with ongoing investments in technology and innovation, contribute to its overall earnings and customer retention strategies.

Sleep Number Earnings Call Summary

Earnings Call Date:Jul 30, 2025
(Q2-2025)
|
% Change Since: 31.50%|
Next Earnings Date:Oct 22, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted significant achievements in cost reductions and marketing efficiency improvements, which are offset by challenges in declining net sales and the need to address the company's capital structure and debt leverage. While the company is making strategic changes to reset the business, the current financial performance and debt concerns present notable challenges.
Q2-2025 Updates
Positive Updates
Significant Cost Reduction Achieved
The company has exceeded its cost reduction target, achieving over $130 million in operating expense reductions in 2025 compared to 2024, surpassing the original plan of $80 million to $100 million.
Marketing Efficiency Improvements
Implemented a 30% year-over-year cut in Q2 marketing spend, leading to improved efficiency and a 24% increase in conversion rates in Q2, with continued improvements into July.
Gross Profit Margin Stability
Despite a 19.7% decline in net sales, the gross profit margin remained stable at 59.1%, reflecting continued reduction in material costs and manufacturing efficiencies.
Negative Updates
Decline in Net Sales
Net sales for the second quarter were $328 million, a decrease of 19.7% from the prior year, partly driven by significant cuts in marketing spend.
Challenges in Capital Structure
The company is actively engaged with lenders to address its capital structure and is exploring refinancing and other non-dilutive options to provide more flexibility and support growth.
Increased Debt Leverage
The leverage ratio on a trailing 12-month basis was 4.56x EBITDAR, close to the 4.75x covenant maximum, indicating a need to manage debt structure carefully.
Company Guidance
During Sleep Number's Q2 2025 earnings call, CEO Linda Findley emphasized a strategic shift aimed at improving operational efficiency and profitability. The company reduced Q2 marketing spend by 30% year-over-year, which contributed to a 19.7% decline in net sales to $328 million. Despite this, the gross profit margin remained flat at 59.1% due to cost reductions and manufacturing efficiencies. Sleep Number aims to achieve over $130 million in operating expense savings in 2025, surpassing the initial target of $80-100 million. The company is also optimizing its product portfolio and considering new distribution channels to enhance market reach. Marketing efficiency improvements led to a 24% increase in conversion rates year-over-year during Q2. The guidance for the full year anticipates net sales of approximately $1.45 billion, representing a 14% decline, with a focus on maintaining compliance with debt covenants.

Sleep Number Financial Statement Overview

Summary
Sleep Number is facing significant financial challenges, including declining revenues, negative profitability, high leverage, and liquidity issues. The company's financial health is under pressure, with negative equity and insufficient cash flow generation to support operations and investments.
Income Statement
43
Neutral
Sleep Number's current TTM revenue has decreased compared to the previous annual report, indicating a declining growth trajectory. Gross Profit Margin is healthy at approximately 60.3%, but the company is currently operating at a net loss, with a negative Net Profit Margin of -2.7%. EBIT and EBITDA margins are also quite low, reflecting challenges in profitability and operational efficiency.
Balance Sheet
30
Negative
The company has a negative stockholder's equity, indicating financial instability. The Debt-to-Equity ratio is not calculable due to negative equity, but the high total debt levels relative to assets signal significant leverage. Return on Equity (ROE) is not meaningful due to negative equity, and the Equity Ratio is negative, underscoring financial risk.
Cash Flow
35
Negative
Operating cash flow is positive, but the Free Cash Flow is negative, indicating insufficient cash generation to cover capital expenditures. The Operating Cash Flow to Net Income ratio is negative due to negative net income, highlighting profitability challenges. Additionally, Free Cash Flow to Net Income is not favorable, stressing liquidity issues.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.52B1.68B1.89B2.11B2.18B1.86B
Gross Profit919.39M1.00B1.09B1.20B1.32B1.16B
EBITDA74.25M89.22M95.34M135.28M253.93M246.46M
Net Income-41.46M-20.33M-15.29M36.61M153.75M139.19M
Balance Sheet
Total Assets804.51M860.81M950.88M953.94M919.54M800.14M
Cash, Cash Equivalents and Short-Term Investments1.35M1.95M2.54M1.79M2.39M4.24M
Total Debt933.69M936.11M972.65M896.01M791.05M589.36M
Total Liabilities1.29B1.31B1.39B1.39B1.34B1.02B
Stockholders Equity-480.69M-451.59M-441.93M-438.18M-424.95M-223.98M
Cash Flow
Free Cash Flow-12.66M3.64M-66.08M-33.32M233.11M240.59M
Operating Cash Flow4.82M27.14M-9.03M36.14M300.01M279.66M
Investing Cash Flow-20.61M-26.29M-58.35M-70.61M-66.64M-39.02M
Financing Cash Flow15.11M-1.44M68.13M33.87M-235.22M-237.99M

Sleep Number Technical Analysis

Technical Analysis Sentiment
Positive
Last Price10.73
Price Trends
50DMA
8.01
Positive
100DMA
7.68
Positive
200DMA
11.25
Negative
Market Momentum
MACD
0.47
Negative
RSI
66.94
Neutral
STOCH
79.77
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SNBR, the sentiment is Positive. The current price of 10.73 is above the 20-day moving average (MA) of 8.31, above the 50-day MA of 8.01, and below the 200-day MA of 11.25, indicating a neutral trend. The MACD of 0.47 indicates Negative momentum. The RSI at 66.94 is Neutral, neither overbought nor oversold. The STOCH value of 79.77 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SNBR.

Sleep Number Risk Analysis

Sleep Number disclosed 2 risk factors in its most recent earnings report. Sleep Number reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Sleep Number Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$773.33M15.1110.69%6.45%-4.89%
71
Outperform
$1.57B16.209.84%2.19%3.04%-16.49%
65
Neutral
$283.13M28.246.73%-0.77%-8.89%
61
Neutral
C$4.66B8.4513.40%3.62%3.19%-2.46%
56
Neutral
$1.42B45.68-2.77%3.45%1.14%-149.26%
50
Neutral
$91.52M-331.75%-13.19%20.95%
44
Neutral
$207.44M9.10%-14.40%-2.14%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SNBR
Sleep Number
10.73
-1.44
-11.83%
ETD
Ethan Allen
30.41
1.27
4.36%
MLKN
MillerKnoll
21.73
-6.52
-23.08%
LZB
La-Z-Boy Incorporated
39.26
-1.73
-4.22%
PRPL
Purple Innovation
1.05
-0.08
-7.08%
LOVE
The Lovesac Company
19.83
-3.49
-14.97%

Sleep Number Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Sleep Number Appoints Bob Ryder as Interim CFO
Positive
Jul 22, 2025

On July 18, 2025, Sleep Number Corporation appointed Bob Ryder as interim CFO, succeeding Francis Lee, effective July 21, 2025. Lee will remain as an advisor until August 15, 2025, to facilitate a smooth transition. Ryder, with over 30 years of finance leadership experience, will focus on the company’s debt structure and work towards long-term success. The leadership change is not due to any financial or operational issues, and the company is on track to exceed its cost reduction goals, positioning itself for future growth with new products and strategies.

The most recent analyst rating on (SNBR) stock is a Hold with a $16.00 price target. To see the full list of analyst forecasts on Sleep Number stock, see the SNBR Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Sleep Number Schedules Q2 2025 Earnings Call
Neutral
Jul 22, 2025

On July 22, 2025, Sleep Number Corporation announced its second quarter 2025 earnings conference call scheduled for July 30, 2025. The company will release its fiscal results for the quarter ending June 28, 2025, before the market opens on that day, and will host a conference call to discuss these results. This marks a shift in their communication strategy as they will now rely solely on press releases for announcing future earnings calls.

The most recent analyst rating on (SNBR) stock is a Hold with a $16.00 price target. To see the full list of analyst forecasts on Sleep Number stock, see the SNBR Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Sleep Number Shareholders Reject Key Board Amendments
Negative
May 29, 2025

At Sleep Number‘s 2025 Annual Meeting, shareholders voted on several proposals, including the election of directors and amendments to the company’s articles and bylaws. While the election of directors and some proposals, such as the ratification of Deloitte & Touche LLP as the independent registered public accounting firm, were approved, key amendments to declassify the board and eliminate supermajority voting requirements did not pass. The board expressed disappointment at the failure to secure the necessary two-thirds majority for these amendments and plans to resubmit them at the 2026 Annual Meeting, aiming to declassify the board by 2027 contingent on shareholder approval.

The most recent analyst rating on (SNBR) stock is a Hold with a $16.00 price target. To see the full list of analyst forecasts on Sleep Number stock, see the SNBR Stock Forecast page.

Executive/Board Changes
Sleep Number Announces Executive Resignation and Transition
Neutral
May 28, 2025

On May 23, 2025, Sleep Number Corporation announced that Joel Laing, Vice President, Treasurer, and Chief Accounting Officer, will resign effective June 5, 2025. His departure is amicable and not due to any disagreements with the company. Francis Lee, the Chief Financial Officer, will assume the role of principal accounting officer starting June 6, 2025.

The most recent analyst rating on (SNBR) stock is a Hold with a $16.00 price target. To see the full list of analyst forecasts on Sleep Number stock, see the SNBR Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 06, 2025