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Scotts Miracle-Gro Company (SMG)
NYSE:SMG
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Scotts Miracle-Gro Company (SMG) AI Stock Analysis

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SMG

Scotts Miracle-Gro Company

(NYSE:SMG)

Rating:51Neutral
Price Target:
$63.00
▲(1.09% Upside)
Scotts Miracle-Gro's overall stock score reflects significant financial challenges, including high leverage and declining profitability. However, positive earnings call insights, such as EBITDA and EPS growth, provide some optimism. Technical indicators and valuation suggest caution, with mixed signals and a high P/E ratio.
Positive Factors
Financial Performance
Scotts Miracle-Gro's fiscal third-quarter sales and EBITDA were above forecasts.
Management Strategy
Management has an understanding of market dynamics and levers to steer the business to sustainable profitable growth.
Market Position
Scotts Miracle-Gro is seen as a strong consumer franchise with a significant market share of approximately 50% in the domestic market.
Negative Factors
Financial Outlook
Investment plans and below-the-line items are driving a below consensus outlook for fiscal year 2025.
Market Volatility
Shares are likely to remain volatile, with the risk/reward now favoring a neutral approach.
Revenue Guidance
The updated U.S. consumer revenue guidance cadence is viewed negatively, likely underscoring channel inventory risk.

Scotts Miracle-Gro Company (SMG) vs. SPDR S&P 500 ETF (SPY)

Scotts Miracle-Gro Company Business Overview & Revenue Model

Company DescriptionScotts Miracle-Gro Company (SMG) is a leading global provider of lawn and garden care products, headquartered in Marysville, Ohio. The company operates primarily in the consumer and professional segments, focusing on the production and marketing of a wide range of products, including fertilizers, grass seed, pest control, and gardening supplies. SMG's portfolio includes well-known brands such as Miracle-Gro, Ortho, Roundup, and Scotts Turf Builder, catering to both residential gardeners and professional landscapers.
How the Company Makes MoneyScotts Miracle-Gro generates revenue through several key streams, primarily from the sale of consumer and professional gardening products. The consumer segment, which includes products sold through retail channels, represents a significant portion of its revenue. Additionally, SMG earns income from its professional segment, which supplies products to landscape professionals and agricultural customers. The company also benefits from strategic partnerships with major retailers like Home Depot and Walmart, which help to enhance product visibility and distribution. Seasonal demand, driven by gardening trends and weather conditions, also plays a crucial role in influencing sales. Furthermore, the company invests in innovation and marketing to expand its product offerings and maintain competitive advantages, contributing to its overall revenue growth.

Scotts Miracle-Gro Company Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Chart Insights
Data provided by:Main Street Data

Scotts Miracle-Gro Company Earnings Call Summary

Earnings Call Date:Jul 30, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Nov 05, 2025
Earnings Call Sentiment Positive
The earnings call highlighted strong financial performance, market share gains, and successful innovation efforts, countered by challenges in specific segments and weather impacts. Overall, the company appears well-positioned for future growth.
Q3-2025 Updates
Positive Updates
Market Share and POS Growth
Scotts Miracle-Gro gained an additional 2% market share, with POS units across categories up 8% year-to-date, following a 9% growth in the previous year.
Financial Performance
Year-to-date, EBITDA increased 9% and EPS rose 24%. Gross margin is above 30%, and leverage improved by more than 1.25 turns.
E-commerce Expansion
Online POS unit sales increased by 54%, with e-commerce sales now representing approximately 10% of total POS dollars.
Innovation and R&D Pipeline
The R&D pipeline includes more natural and organic solutions, accounting for 1/5 of total soil sales. New product launches like Ortho's mosquito control sold out quickly.
Lawn and Garden Resilience
Lawn and garden unit volume growth since 2019 is 30%, highlighting the resilience of the category.
Negative Updates
Weather Impacts
Weather challenges, particularly in the Northeast and Texas, impacted lawn business performance.
Hawthorne Segment Decline
Hawthorne net sales dropped from $68 million to $31 million in the quarter, though the segment has been profitable for three consecutive quarters.
Retail Inventory Adjustments
Retailer inventory levels are down about 4% excluding mulch, as retailers align replenishment activities more closely with POS sales curves.
Company Guidance
In the Scotts Miracle-Gro third quarter 2025 earnings call, the company reaffirmed its EBITDA guidance and expected to fully deliver on top and bottom-line metrics. Key highlights included a 9% year-to-date EBITDA increase, a 24% rise in EPS, and leverage improvement by more than 1.25 turns. Gross margin exceeded 30%, and U.S. consumer sales were in line with guidance, showing low single-digit growth. Point-of-sale (POS) units across categories rose 8% year-to-date, with notable increases in soils (12%), mulch (8%), and controls (3%). The company also emphasized strategic initiatives, such as transforming its business operations, expanding marketing strategies, and enhancing consumer engagement through digital and e-commerce platforms. Overall, the company demonstrated strong financial health and strategic progress, aiming for sustained growth and market leadership in the lawn and garden sector.

Scotts Miracle-Gro Company Financial Statement Overview

Summary
Scotts Miracle-Gro faces significant financial challenges. The income statement shows declining revenue and low profit margins, the balance sheet highlights financial risk with negative equity, and while cash flow remains stable, growth is lacking. The company needs to address its leverage and operational efficiency to improve financial health.
Income Statement
45
Neutral
The company's TTM (Trailing-Twelve-Months) income statement shows mixed results. Gross profit margin stands at 27.9%, indicating a reasonable level of profitability, but net profit margin is low at 1.0%, suggesting that most of the revenue is consumed by other expenses. Revenue has decreased over recent periods, with a decline of 2.8% from the previous annual report, highlighting a need for growth strategies. EBIT and EBITDA margins are relatively low, at 8.0% and 9.2% respectively, pointing to challenges in operational efficiency.
Balance Sheet
30
Negative
The balance sheet reflects financial instability, with a negative stockholders' equity of $290.1 million, indicating more liabilities than assets. The debt-to-equity ratio cannot be calculated due to negative equity, but total debt is high at $2.55 billion. Despite this, the company has managed to maintain operations, possibly leveraging its assets which total $3.54 billion. Return on equity cannot be assessed due to negative equity, while the equity ratio is negative, underlining financial risk.
Cash Flow
50
Neutral
Cash flow statements show a positive operating cash flow of $449.3 million, indicating substantial cash generation from operations. Free cash flow is stable at $381.9 million, showing the company's ability to fund operations and capital expenditures. However, the free cash flow growth rate is negative when compared to previous period. The operating cash flow to net income ratio is strong, reflecting efficient cash conversion despite low net income.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.44B3.55B3.55B3.92B4.92B4.13B
Gross Profit991.20M850.50M657.30M982.60M1.49B1.35B
EBITDA312.00M215.80M-174.40M-336.90M845.80M684.90M
Net Income53.10M-34.90M-380.10M-437.50M512.50M387.40M
Balance Sheet
Total Assets3.09B2.87B3.41B4.30B4.80B3.38B
Cash, Cash Equivalents and Short-Term Investments51.10M71.60M31.90M86.80M244.10M16.60M
Total Debt2.19B2.52B2.91B3.27B2.60B1.68B
Total Liabilities3.26B3.26B3.68B4.15B3.79B2.68B
Stockholders Equity-170.90M-390.60M-267.30M147.70M1.01B702.90M
Cash Flow
Free Cash Flow244.60M583.50M438.20M-242.50M164.60M495.30M
Operating Cash Flow315.70M667.50M531.00M-129.00M271.50M558.00M
Investing Cash Flow-80.40M-100.40M-65.70M-283.20M-538.60M46.90M
Financing Cash Flow-465.00M-527.90M-520.10M255.30M494.00M-607.10M

Scotts Miracle-Gro Company Technical Analysis

Technical Analysis Sentiment
Positive
Last Price62.32
Price Trends
50DMA
63.98
Negative
100DMA
60.80
Positive
200DMA
62.42
Negative
Market Momentum
MACD
-0.27
Negative
RSI
50.82
Neutral
STOCH
64.71
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SMG, the sentiment is Positive. The current price of 62.32 is above the 20-day moving average (MA) of 61.56, below the 50-day MA of 63.98, and below the 200-day MA of 62.42, indicating a neutral trend. The MACD of -0.27 indicates Negative momentum. The RSI at 50.82 is Neutral, neither overbought nor oversold. The STOCH value of 64.71 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SMG.

Scotts Miracle-Gro Company Risk Analysis

Scotts Miracle-Gro Company disclosed 42 risk factors in its most recent earnings report. Scotts Miracle-Gro Company reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Scotts Miracle-Gro Company Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
$13.68B11.0424.98%2.37%9.53%36.15%
66
Neutral
$10.30B11.007.80%2.68%-7.71%297.49%
64
Neutral
$7.85B21.386.24%2.93%-1.22%-14.31%
61
Neutral
$10.37B6.45-0.08%2.84%3.09%-36.03%
58
Neutral
$4.72B47.962.88%6.12%1.16%-92.85%
52
Neutral
$4.31M-87.18%1.50%-8.01%
51
Neutral
$3.64B82.134.98%4.24%-2.05%
* Basic Materials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SMG
Scotts Miracle-Gro Company
62.32
-1.99
-3.09%
CF
Cf Industries Holdings
84.50
9.52
12.70%
FMC
FMC
37.90
-20.38
-34.97%
MOS
Mosaic Co
32.58
8.76
36.78%
ICL
Icl
6.10
2.21
56.81%
RKDA
Arcadia Biosciences
3.28
0.52
18.84%

Scotts Miracle-Gro Company Corporate Events

Private Placements and FinancingBusiness Operations and Strategy
Scotts Miracle-Gro Amends Receivables Agreement with JPMorgan
Neutral
Sep 3, 2025

On August 28, 2025, The Scotts Miracle-Gro Company amended its Master Receivables Purchase Agreement with JPMorgan Chase Bank to extend the purchase termination date to September 1, 2026. This amendment allows the company to sell up to $750 million in customer accounts receivable, which will continue to be serviced by the company for a fee, and the proceeds will be used for general corporate purposes.

Executive/Board ChangesBusiness Operations and Strategy
Scotts Miracle-Gro Appoints New Board Member Scott Miller
Neutral
Aug 5, 2025

On July 31, 2025, retired Lieutenant General John R. Vines announced his retirement from the Board of Directors of The Scotts Miracle-Gro Company, where he served for over 12 years. He will continue as an advisory Board member emeritus. Replacing him is retired U.S. Army General Scott Miller, effective August 1, 2025, who brings extensive military leadership experience and a strategic mindset to the Board. This change is part of the company’s ongoing efforts to bring fresh perspectives and skills to its leadership as it aims to transform into a consumer goods marketing powerhouse.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 09, 2025