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Scotts Miracle-Gro Company (SMG)
NYSE:SMG

Scotts Miracle-Gro Company (SMG) AI Stock Analysis

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Scotts Miracle-Gro Company

(NYSE:SMG)

Rating:57Neutral
Price Target:
$67.00
▲(5.11%Upside)
Scotts Miracle-Gro's overall score reflects a mixed outlook. The most significant concerns are the financial challenges, including declining revenues and high debt. However, positive earnings call sentiment and technical momentum provide some optimism. Despite these factors, the high valuation remains a risk.
Positive Factors
Financial Performance
SMG's R&D investments in product innovation will render pricing a lever to utilize in generating sales growth medium-term.
Market Position
Scotts Miracle-Gro is seen as a strong consumer franchise with a significant market share of approximately 50% in the domestic market.
Operational Efficiency
Efforts are being made towards gross margin restoration.
Negative Factors
Earnings Quality
Earnings quality was mixed with sales below expectations.
Financial Leverage
Net leverage remains elevated, and tightening covenants are ahead.
Revenue Guidance
The updated U.S. consumer revenue guidance cadence is viewed negatively, likely underscoring channel inventory risk.

Scotts Miracle-Gro Company (SMG) vs. SPDR S&P 500 ETF (SPY)

Scotts Miracle-Gro Company Business Overview & Revenue Model

Company DescriptionThe Scotts Miracle-Gro Company engages in the manufacture, marketing, and sale of products for lawn, garden care, and indoor and hydroponic gardening in the United States and internationally. The company operates through three segments: U.S. Consumer, Hawthorne, and Other. It provides lawn care products comprising lawn fertilizers, grass seed products, spreaders, other durable products, and outdoor cleaners, as well as lawn-related weed, pest, and disease control products; gardening and landscape products include water-soluble and continuous-release plant foods, potting mixes and garden soils, mulch and decorative groundcover products, plant-related pest and disease control products, organic garden products, and lives goods and seeding solutions. The company also offers hydroponic products that help users to grow plants, flowers, and vegetables using little or no soil; lighting systems and components for use in hydroponic and indoor gardening applications; insect, rodent, and weed control products for home areas; and non-selective weed killer products. It sells its products under the Scotts, Turf Builder, EZ Seed, PatchMaster, Thick'R Lawn, GrubEx, EdgeGuard, Handy Green II, Miracle-Gro, LiquaFeed, Osmocote, Shake 'N Feed, Hyponex, Earthgro, SuperSoil, Fafard, Nature Scapes, Ortho, Miracle-Gro Performance Organics, Miracle-Gro Organic Choice, Whitney Farms, EcoScraps, Mother Earth, Botanicare, Hydroponics, Vermicrop, Gavita, Agrolux, Can-Filters, Sun System, Gro Pro, Hurricane, AeroGarden, Titan, Tomcat, Ortho Weed B Gon, Roundup, Groundclear, and Alchemist brands. The company serves home centers, mass merchandisers, warehouse clubs, large hardware chains, independent hardware stores, nurseries, garden centers, e-commerce platforms, and food and drug stores, as well as indoor gardening and hydroponic distributors, retailers, and growers. The Scotts Miracle-Gro Company was founded in 1868 and is headquartered in Marysville, Ohio.
How the Company Makes MoneyScotts Miracle-Gro generates revenue primarily through the sale of its branded lawn and garden products to retailers, garden centers, and directly to consumers. The company's key revenue streams include sales of fertilizers, plant foods, grass seeds, and pest control products. In addition to its traditional lawn and garden segment, SMG has expanded into the indoor and hydroponic gardening market through its Hawthorne Gardening Company, which provides lighting, nutrients, and other equipment for indoor growers. Partnerships with major retailers like Home Depot, Lowe's, and Walmart significantly contribute to its earnings by providing widespread distribution channels. Furthermore, strategic acquisitions in the hydroponics sector have enhanced its product offerings and market reach, bolstering its overall revenue.

Scotts Miracle-Gro Company Earnings Call Summary

Earnings Call Date:Apr 30, 2025
(Q2-2025)
|
% Change Since: 20.35%|
Next Earnings Date:Jul 30, 2025
Earnings Call Sentiment Positive
The earnings call highlighted significant progress in gross margin recovery, market share gains, and reduction in leverage. While net sales and Hawthorne's performance have declined, the overall sentiment remains positive due to strong consumer takeaway, effective cost reduction strategies, and reaffirmed guidance.
Q2-2025 Updates
Positive Updates
Reaffirmed Full Year Guidance
The company reaffirmed its full-year guidance of $570 million to $590 million of EBITDA and no expected impact on margins or pricing from tariffs in fiscal '25.
Strong Consumer Takeaway and Market Share Gains
Delivered double-digit increases in consumer takeaway, gained market share, and maintained strong momentum despite macroeconomic volatility.
Substantial Gross Margin Recovery
Achieved nearly 500 basis point recovery in gross margin and a $36 million EBITDA increase in the first half.
Positive Developments in Lawn Business
POS units for the lawn business increased by 4%, with Turf Builder Halts up 67%. Strategies to promote multi-bag purchases and regular feedings are showing initial success.
Successful Transformation and Cost Reduction
On track for more than $75 million in supply chain cost reductions this year, with a larger goal of $150 million by fiscal '27.
Hawthorne's Positive EBITDA Performance
Hawthorne delivered two consecutive EBITDA-positive quarters, indicating improvements in the cannabis sector's balance.
Reduction in Leverage
Reduced leverage to 4.41 times net debt to adjusted EBITDA, comfortably below the covenant maximum of 5.25.
Negative Updates
Decline in Net Sales
Total company net sales were down 7% in the quarter, with U.S. consumer net sales down 5% and Hawthorne net sales down 51% due to continued hydroponic market softness.
Hawthorne Sales Decline
Hawthorne's net sales declined significantly due to strategic exit from low-margin third-party distribution and ongoing challenges in the cannabis sector.
Increased SG&A Expenses
SG&A expenses increased by 5% for the quarter and 7% year-to-date due to higher performance-based incentive accruals and investments in brands and technology.
Company Guidance
In the recent earnings call, Scotts Miracle-Gro reaffirmed its full-year guidance, projecting EBITDA between $570 million and $590 million, despite a 7% decline in net sales for the second quarter compared to the previous year. The company reported a significant 12.1% increase in POS units, driven by strong performance in the garden and mulch segments, which were up 16% and 46%, respectively. Gross margin improved by nearly 500 basis points through the first half of the fiscal year, attributed to lower material costs and improved product mix. The company achieved a $36 million increase in adjusted EBITDA in the first half and reduced leverage to 4.41 times, with plans to reach a gross margin rate above 35% by fiscal year-end. Despite ongoing challenges in the Hawthorne segment, the company remains confident in its financial position, bolstered by a strategic focus on cost savings and promotional activities.

Scotts Miracle-Gro Company Financial Statement Overview

Summary
The financial performance indicates substantial challenges, with declining revenue, low profit margins, and financial instability due to negative equity. Although cash flow remains stable, the lack of growth and high debt levels pose significant risks.
Income Statement
45
Neutral
The company's TTM (Trailing-Twelve-Months) income statement shows mixed results. Gross profit margin stands at 27.9%, indicating a reasonable level of profitability, but net profit margin is low at 1.0%, suggesting that most of the revenue is consumed by other expenses. Revenue has decreased over recent periods, with a decline of 2.8% from the previous annual report, highlighting a need for growth strategies. EBIT and EBITDA margins are relatively low, at 8.0% and 9.2% respectively, pointing to challenges in operational efficiency.
Balance Sheet
30
Negative
The balance sheet reflects financial instability, with a negative stockholders' equity of $290.1 million, indicating more liabilities than assets. The debt-to-equity ratio cannot be calculated due to negative equity, but total debt is high at $2.55 billion. Despite this, the company has managed to maintain operations, possibly leveraging its assets which total $3.54 billion. Return on equity cannot be assessed due to negative equity, while the equity ratio is negative, underlining financial risk.
Cash Flow
50
Neutral
Cash flow statements show a positive operating cash flow of $449.3 million, indicating substantial cash generation from operations. Free cash flow is stable at $381.9 million, showing the company's ability to fund operations and capital expenditures. However, the free cash flow growth rate is negative when compared to previous period. The operating cash flow to net income ratio is strong, reflecting efficient cash conversion despite low net income.
Breakdown
TTMSep 2024Sep 2023Sep 2022Sep 2021Sep 2020
Income StatementTotal Revenue
3.45B3.55B3.55B3.92B4.92B4.13B
Gross Profit
964.80M850.50M657.30M982.60M1.49B1.35B
EBIT
277.70M208.80M-174.40M-434.00M723.00M585.20M
EBITDA
318.90M208.80M-174.40M-336.90M845.80M684.90M
Net Income Common Stockholders
36.10M-34.90M-380.10M-437.50M512.50M387.40M
Balance SheetCash, Cash Equivalents and Short-Term Investments
16.90M71.60M31.90M86.80M244.10M16.60M
Total Assets
3.54B2.87B3.41B4.30B4.80B3.38B
Total Debt
2.55B2.52B2.91B3.27B2.60B1.68B
Net Debt
2.53B2.45B2.87B3.18B2.35B1.67B
Total Liabilities
3.83B3.26B3.68B4.15B3.79B2.68B
Stockholders Equity
-290.10M-390.60M-267.30M147.70M1.01B702.90M
Cash FlowFree Cash Flow
381.90M583.50M438.20M-242.50M164.60M495.30M
Operating Cash Flow
449.30M667.50M531.00M-129.00M271.50M558.00M
Investing Cash Flow
-64.00M-100.40M-65.70M-283.20M-538.60M46.90M
Financing Cash Flow
-432.80M-527.90M-520.10M255.30M494.00M-607.10M

Scotts Miracle-Gro Company Technical Analysis

Technical Analysis Sentiment
Positive
Last Price63.74
Price Trends
50DMA
56.26
Positive
100DMA
59.47
Positive
200DMA
66.91
Negative
Market Momentum
MACD
2.09
Negative
RSI
60.09
Neutral
STOCH
64.64
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SMG, the sentiment is Positive. The current price of 63.74 is above the 20-day moving average (MA) of 61.47, above the 50-day MA of 56.26, and below the 200-day MA of 66.91, indicating a neutral trend. The MACD of 2.09 indicates Negative momentum. The RSI at 60.09 is Neutral, neither overbought nor oversold. The STOCH value of 64.64 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SMG.

Scotts Miracle-Gro Company Risk Analysis

Scotts Miracle-Gro Company disclosed 41 risk factors in its most recent earnings report. Scotts Miracle-Gro Company reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Scotts Miracle-Gro Company Peers Comparison

Overall Rating
UnderperformOutperform
Sector (51)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
CFCF
80
Outperform
$15.43B12.5626.14%2.10%0.66%25.75%
ICICL
73
Outperform
$8.61B22.126.70%2.59%-3.48%-18.34%
FMFMC
72
Outperform
$5.50B16.908.81%5.28%1.45%-70.85%
MOMOS
69
Neutral
$10.81B29.413.09%2.54%-13.37%-50.63%
58
Neutral
$6.84M-7.89%-2.81%72.03%
SMSMG
57
Neutral
$3.70B127.884.98%4.12%0.75%
51
Neutral
$2.04B-1.21-21.10%3.95%2.90%-30.45%
* Basic Materials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SMG
Scotts Miracle-Gro Company
63.74
-0.06
-0.09%
CF
Cf Industries Holdings
93.83
22.31
31.19%
FMC
FMC
43.30
-9.08
-17.33%
MOS
Mosaic Co
34.59
8.25
31.32%
ICL
Icl
6.49
2.14
49.20%
RKDA
Arcadia Biosciences
4.88
1.71
53.94%

Scotts Miracle-Gro Company Corporate Events

Executive/Board ChangesShareholder Meetings
Scotts Miracle-Gro Announces Board Changes and Shareholder Decisions
Neutral
Jan 31, 2025

On January 27, 2025, Tom Kelly resigned from The Scotts Miracle-Gro Company’s Board of Directors, effective January 31, after nearly 20 years of service, without any disagreements with the company. Subsequently, on January 31, 2025, Nick Miaritis, a chief client officer at VaynerMedia, was appointed to the Board, enhancing the company’s focus on expanding its consumer marketing capabilities. The company’s shareholders, at the annual meeting, elected new directors, approved executive compensation, ratified Deloitte & Touche LLP as the independent auditor, and amended the stock purchase plan.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.