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Scotts Miracle-Gro Company (SMG)
NYSE:SMG

Scotts Miracle-Gro Company (SMG) AI Stock Analysis

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Scotts Miracle-Gro Company

(NYSE:SMG)

50Neutral
Scotts Miracle-Gro Company has a mixed performance with financial challenges including high leverage and negative profitability. However, the company is executing strategic initiatives to improve its financial position, as evidenced by positive sentiment in the recent earnings call. The stock's technical indicators suggest bearish momentum, although it is nearing oversold territory. Despite valuation concerns due to a negative P/E ratio, the dividend yield provides some investor appeal.
Positive Factors
Financial Performance
Management reiterated its full-year core U.S. consumer guidance for sales growth as well as companywide gross margin expansion and EBITDA.
Investment Opportunity
Scotts Miracle-Gro trades at a historical low, creating an attractive entry point for investors focusing on its market position and financial plans.
Market Position
Scotts Miracle-Gro is seen as a strong consumer franchise with a significant market share of approximately 50% in the domestic market.
Negative Factors
Earnings Performance
Earnings quality was mixed with sales below expectations.
Financial Leverage
Scotts Miracle-Gro's trading multiple is penalized by the company’s high level of financial leverage and uncertainty around its cannabis-exposed businesses.
Market Sentiment
Shares have declined by over 40% since reaching a peak, despite the broader market being down only 7%.

Scotts Miracle-Gro Company (SMG) vs. S&P 500 (SPY)

Scotts Miracle-Gro Company Business Overview & Revenue Model

Company DescriptionThe Scotts Miracle-Gro Company (SMG) is a leading provider in the lawn and garden care industry, primarily serving the consumer market in North America. The company operates through three main segments: U.S. Consumer, Hawthorne, and Other. It offers a wide range of products including lawn fertilizers, grass seed products, spreaders, outdoor cleaners, and pest and weed control solutions. Scotts Miracle-Gro is renowned for its well-established brands such as Scotts, Miracle-Gro, and Ortho, and also engages in the hydroponic products market through its Hawthorne Gardening subsidiary, which focuses on indoor and urban gardening solutions.
How the Company Makes MoneyScotts Miracle-Gro generates revenue through the sale of its lawn and garden care products primarily to retail customers including home improvement centers, mass merchandisers, warehouse clubs, large hardware chains, independent hardware stores, nurseries, garden centers, and food and drug stores. The U.S. Consumer segment is its largest revenue stream, driven by the sale of fertilizers, grass seeds, and pest control products. The Hawthorne segment contributes to its revenue by offering hydroponic products and solutions to the indoor and urban gardening markets, catering to both hobbyists and commercial growers. The company also benefits from strategic partnerships and licensing agreements that enhance its product offerings and market reach. Seasonal demand, brand strength, and innovation in product development significantly impact its earnings.

Scotts Miracle-Gro Company Financial Statement Overview

Summary
Scotts Miracle-Gro Company is facing significant financial challenges with declining revenue, negative profitability, and high leverage. Despite improvements in operational efficiency indicated by EBIT margins, the negative equity and potential liquidity issues highlight the need for strategic financial adjustments to stabilize and improve its financial health.
Income Statement
45
Neutral
The company experienced a decline in revenue from the previous year, alongside negative net income margins, indicating profitability challenges. However, there is a slight improvement in gross profit and EBIT margins in the TTM, suggesting some operational enhancement.
Balance Sheet
30
Negative
The balance sheet reveals a negative stockholders' equity and high debt levels, indicating potential financial instability and leverage risks. The equity ratio is negative, suggesting that liabilities exceed assets.
Cash Flow
60
Neutral
The company shows a strong operating cash flow, which is significantly higher than net income, reflecting good cash-generating ability. However, the decline in free cash flow compared to previous periods suggests potential cash management issues.
Breakdown
Sep 2024Sep 2023Sep 2022Sep 2021Sep 2020
Income StatementTotal Revenue
3.55B3.55B3.92B4.92B4.13B
Gross Profit
850.50M657.30M872.90M1.47B1.35B
EBIT
208.80M-174.40M253.10M723.00M585.20M
EBITDA
215.80M-174.40M-336.90M845.80M697.60M
Net Income Common Stockholders
-34.90M-380.10M-437.50M512.50M387.40M
Balance SheetCash, Cash Equivalents and Short-Term Investments
71.60M31.90M86.80M244.10M16.60M
Total Assets
2.87B3.41B4.30B4.80B3.38B
Total Debt
2.52B2.61B2.97B2.29B1.52B
Net Debt
2.45B2.58B2.88B2.05B1.50B
Total Liabilities
3.26B3.68B4.15B3.79B2.68B
Stockholders Equity
-390.60M-267.30M147.70M1.01B702.90M
Cash FlowFree Cash Flow
583.50M438.20M-242.50M164.60M495.30M
Operating Cash Flow
667.50M531.00M-129.00M271.50M558.00M
Investing Cash Flow
-100.40M-65.70M-283.20M-538.60M46.90M
Financing Cash Flow
-527.90M-520.10M255.30M494.00M-607.10M

Scotts Miracle-Gro Company Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price54.50
Price Trends
50DMA
56.23
Negative
100DMA
62.45
Negative
200DMA
68.78
Negative
Market Momentum
MACD
-0.85
Negative
RSI
51.62
Neutral
STOCH
69.12
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SMG, the sentiment is Neutral. The current price of 54.5 is above the 20-day moving average (MA) of 52.05, below the 50-day MA of 56.23, and below the 200-day MA of 68.78, indicating a neutral trend. The MACD of -0.85 indicates Negative momentum. The RSI at 51.62 is Neutral, neither overbought nor oversold. The STOCH value of 69.12 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SMG.

Scotts Miracle-Gro Company Risk Analysis

Scotts Miracle-Gro Company disclosed 41 risk factors in its most recent earnings report. Scotts Miracle-Gro Company reported the most risks in the “Production” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Scotts Miracle-Gro Company Peers Comparison

Overall Rating
UnderperformOutperform
Sector (49)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
CFCF
77
Outperform
$13.42B11.9622.76%2.51%-10.48%-13.78%
ICICL
76
Outperform
$8.76B21.527.08%2.80%-8.59%-37.13%
MOMOS
64
Neutral
$9.68B55.941.47%2.79%-18.79%-84.24%
FMFMC
60
Neutral
$4.72B13.938.78%6.03%1.45%-70.85%
53
Neutral
$4.81M-60.76%-6.20%64.07%
SMSMG
50
Neutral
$3.13B109.774.98%4.95%0.75%
49
Neutral
$1.95B-1.37-21.43%3.74%0.84%-29.84%
* Basic Materials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SMG
Scotts Miracle-Gro Company
54.50
-14.22
-20.69%
CF
Cf Industries Holdings
80.60
7.93
10.91%
FMC
FMC
37.78
-20.52
-35.20%
MOS
Mosaic Co
30.51
2.39
8.50%
ICL
Icl
6.79
2.23
48.90%
RKDA
Arcadia Biosciences
3.52
1.52
76.00%

Scotts Miracle-Gro Company Earnings Call Summary

Earnings Call Date:Apr 30, 2025
(Q2-2025)
|
% Change Since: 1.79%|
Next Earnings Date:Jul 30, 2025
Earnings Call Sentiment Positive
The earnings call highlighted significant progress in gross margin recovery, market share gains, and reduction in leverage. While net sales and Hawthorne's performance have declined, the overall sentiment remains positive due to strong consumer takeaway, effective cost reduction strategies, and reaffirmed guidance.
Q2-2025 Updates
Positive Updates
Reaffirmed Full Year Guidance
The company reaffirmed its full-year guidance of $570 million to $590 million of EBITDA and no expected impact on margins or pricing from tariffs in fiscal '25.
Strong Consumer Takeaway and Market Share Gains
Delivered double-digit increases in consumer takeaway, gained market share, and maintained strong momentum despite macroeconomic volatility.
Substantial Gross Margin Recovery
Achieved nearly 500 basis point recovery in gross margin and a $36 million EBITDA increase in the first half.
Positive Developments in Lawn Business
POS units for the lawn business increased by 4%, with Turf Builder Halts up 67%. Strategies to promote multi-bag purchases and regular feedings are showing initial success.
Successful Transformation and Cost Reduction
On track for more than $75 million in supply chain cost reductions this year, with a larger goal of $150 million by fiscal '27.
Hawthorne's Positive EBITDA Performance
Hawthorne delivered two consecutive EBITDA-positive quarters, indicating improvements in the cannabis sector's balance.
Reduction in Leverage
Reduced leverage to 4.41 times net debt to adjusted EBITDA, comfortably below the covenant maximum of 5.25.
Negative Updates
Decline in Net Sales
Total company net sales were down 7% in the quarter, with U.S. consumer net sales down 5% and Hawthorne net sales down 51% due to continued hydroponic market softness.
Hawthorne Sales Decline
Hawthorne's net sales declined significantly due to strategic exit from low-margin third-party distribution and ongoing challenges in the cannabis sector.
Increased SG&A Expenses
SG&A expenses increased by 5% for the quarter and 7% year-to-date due to higher performance-based incentive accruals and investments in brands and technology.
Company Guidance
In the recent earnings call, Scotts Miracle-Gro reaffirmed its full-year guidance, projecting EBITDA between $570 million and $590 million, despite a 7% decline in net sales for the second quarter compared to the previous year. The company reported a significant 12.1% increase in POS units, driven by strong performance in the garden and mulch segments, which were up 16% and 46%, respectively. Gross margin improved by nearly 500 basis points through the first half of the fiscal year, attributed to lower material costs and improved product mix. The company achieved a $36 million increase in adjusted EBITDA in the first half and reduced leverage to 4.41 times, with plans to reach a gross margin rate above 35% by fiscal year-end. Despite ongoing challenges in the Hawthorne segment, the company remains confident in its financial position, bolstered by a strategic focus on cost savings and promotional activities.

Scotts Miracle-Gro Company Corporate Events

Executive/Board ChangesShareholder Meetings
Scotts Miracle-Gro Announces Board Changes and Shareholder Decisions
Neutral
Jan 31, 2025

On January 27, 2025, Tom Kelly resigned from The Scotts Miracle-Gro Company’s Board of Directors, effective January 31, after nearly 20 years of service, without any disagreements with the company. Subsequently, on January 31, 2025, Nick Miaritis, a chief client officer at VaynerMedia, was appointed to the Board, enhancing the company’s focus on expanding its consumer marketing capabilities. The company’s shareholders, at the annual meeting, elected new directors, approved executive compensation, ratified Deloitte & Touche LLP as the independent auditor, and amended the stock purchase plan.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.