Saga Communications Inc (SGA)
NASDAQ:SGA
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Saga Communications
(NASDAQ:SGA)
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Rating:52Neutral
Price Target:
$9.50
▼(-15.10% Downside)
Action:Reiterated
Date:05/09/26
The score is held back primarily by weakened financial performance (revenue decline, losses, and margin compression) and bearish technical trends. Support comes from a low-debt balance sheet, still-positive free cash flow, very high dividend yield, and earnings-call commentary highlighting accelerating digital growth with expected accretion later in 2026, albeit with near-term revenue and execution risk.
Positive Factors
Conservative balance sheet
Very low leverage and stable equity (~$148–$197M historically) give Saga durable financial flexibility to fund the digital build‑out, absorb regional ad cycles, and continue dividends without immediate refinancing risk, supporting stability over the next several quarters.
Negative Factors
Revenue decline & margin pressure
Sustained declines in core advertising revenue and sharp margin compression have produced net losses and negative ROE. If traditional ad trends persist, reduced profitability will constrain reinvestment capacity and pressure dividend sustainability over multiple quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative balance sheet
Very low leverage and stable equity (~$148–$197M historically) give Saga durable financial flexibility to fund the digital build‑out, absorb regional ad cycles, and continue dividends without immediate refinancing risk, supporting stability over the next several quarters.
Read all positive factors
Saga Communications (SGA) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$60.33M
Dividend Yield8.81%
Average Volume (3M)6.58K
Price to Earnings (P/E)―
Beta (1Y)0.34
Revenue Growth-4.10%
EPS Growth-343.54%
CountryUS
Employees601
SectorCommunication Services
Sector Strength97
IndustryBroadcasting
Share Statistics
EPS (TTM)-1.43
Shares Outstanding6,363,968
10 Day Avg. Volume8,898
30 Day Avg. Volume6,576
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)0.47
Price to Sales (P/S)0.66
P/FCF Ratio29.07
Enterprise Value/Market Cap0.82
Enterprise Value/Revenue0.47
Enterprise Value/Gross Profit4.86
Enterprise Value/Ebitda-7.92
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusHold
Number of Analyst Covering1
EPS Forecast (FY)0.54
Revenue Forecast (FY)$113.20M
Saga Communications Business Overview & Revenue Model
Company Description
Saga Communications, Inc., a broadcast company, acquires, develops, and operates broadcast properties in the United States. The company's radio stations employ various programming formats, including classic hits, adult hits, top 40, country, count...
How the Company Makes Money
Saga Communications primarily generates revenue by selling advertising and marketing services tied to its owned-and-operated radio stations. The core revenue stream is spot advertising (commercial airtime) sold to local and regional businesses, ty...
Saga Communications Earnings Call Summary
Earnings Call Date:May 07, 2026
(Q1-2026)
| % Change Since: |
Next Earnings Date:Aug 06, 2026
Earnings Call Sentiment Neutral
The call presented a balanced picture: strong, high-percentage growth in digital, search, display, social and e-commerce initiatives and solid liquidity and shareholder returns contrasted with a meaningful decline in total revenue (down ~5.6%), notable client attrition (lost 419 accounts), declines in certain streaming and online news revenues, and higher near-term expenses as the company invests to bring digital products in‑house. Management expects a crossover to accretion in Q3/early Q4 2026, but near-term execution and macro weakness pose risks.Positive Updates
Digital Revenue Growth
Interactive digital revenue increased $900,000 or 25.2% year-over-year to $4.4 million (Q1 2026 vs Q1 2025). SEM/search up 105% YoY, targeted display up 120% YoY, and social media up 108% YoY.
Negative Updates
Overall Revenue Decline
Net revenue decreased $1.3 million or 5.6% to $22.9 million in Q1 2026 versus $24.2 million a year earlier; total gross revenue down 6% for the quarter.
Read all updates
Q1-2026 Updates
Positive
Negative
Digital Revenue Growth
Interactive digital revenue increased $900,000 or 25.2% year-over-year to $4.4 million (Q1 2026 vs Q1 2025). SEM/search up 105% YoY, targeted display up 120% YoY, and social media up 108% YoY.
Read all positive updates
Company Guidance
The call guided that for Q1 2026 Saga reported net revenue of $22.9M, down $1.3M or 5.6% year‑over‑year (total gross revenue down 6%), with interactive digital revenue up $900k or 25.2% to $4.4M; digital-only blended revenue rose >$1M (103% YoY), blended/local direct tied to search & display up 29% YoY, SEM up 105%, targeted display up 120% and social up 108%, while national streaming fell 31.5%, mobile streaming rose 116%, local streaming fell 7% and online news fell 7.2%. Q1 station operating expenses were roughly flat at ~$22M (expected to rise 1.5–2.5% for the year), corporate G&A ~flat at $12.3M, digital expenses were up $649k, capex was $780k in Q1 (guidance ~$3.5M for 2026), marketing spend will increase ~$1.5M, cash & short‑term investments were $30.4M (3/31/26) and $27.8M (5/4/26), tower sale recognized an $11.6M gain with $15.1M total proceeds and $9.8M net cash, a $50k noncash SO expense was recorded in Q1, $0.25 quarterly dividend (~$1.6M aggregate) was paid and declared, political bookings are $1.4M on the books (vs $650k for FY2025 and $3.3M in 2024), Q2 is pacing down high single digits with digital up 10.2%, and management expects investments to become accretive in Q3/early Q4 2026.Saga Communications Financial Statement Overview
Summary
Income Statement
34
Negative
Balance Sheet
66
Positive
Cash Flow
58
Neutral
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 105.77M | 107.11M | 112.92M | 112.77M | 114.89M | 108.34M |
| Gross Profit | 10.19M | 10.15M | 16.01M | 22.57M | 27.36M | 25.10M |
| EBITDA | -6.25M | 3.01M | 10.20M | 18.10M | 19.30M | 21.45M |
| Net Income | -8.72M | -7.90M | 3.46M | 9.50M | 9.20M | 11.16M |
Balance Sheet | ||||||
| Total Assets | 198.03M | 201.32M | 221.72M | 232.21M | 240.75M | 247.93M |
| Cash, Cash Equivalents and Short-Term Investments | 30.44M | 31.81M | 27.79M | 40.18M | 46.92M | 54.76M |
| Total Debt | 10.15M | 5.00M | 12.27M | 0.00 | 0.00 | 0.00 |
| Total Liabilities | 49.72M | 49.84M | 55.80M | 61.66M | 62.22M | 51.01M |
| Stockholders Equity | 148.31M | 151.48M | 165.92M | 170.55M | 178.53M | 196.92M |
Cash Flow | ||||||
| Free Cash Flow | 3.14M | 2.42M | 4.29M | 11.02M | 11.07M | 14.98M |
| Operating Cash Flow | 4.51M | 5.46M | 13.77M | 15.38M | 17.13M | 19.10M |
| Investing Cash Flow | 7.56M | 7.15M | -6.68M | -2.50M | -14.99M | -3.35M |
| Financing Cash Flow | -8.96M | -8.97M | -17.81M | -20.10M | -20.09M | -12.35M |
Saga Communications Technical Analysis
Negative
11.19
Price Trends
10.84
Negative
10.91
Negative
11.18
Negative
Market Momentum
-0.41
Positive
33.88
Neutral
28.01
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SGA, the sentiment is Negative. The current price of 11.19 is above the 20-day moving average (MA) of 10.04, above the 50-day MA of 10.84, and above the 200-day MA of 11.18, indicating a bearish trend. The MACD of -0.41 indicates Positive momentum. The RSI at 33.88 is Neutral, neither overbought nor oversold. The STOCH value of 28.01 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SGA.
Saga Communications Risk Analysis
Saga Communications disclosed 3 risk factors in its most recent earnings report. Saga Communications reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Saga Communications Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | $835.72M | -46.15 | -25.09% | 6.56% | 45.98% | 82.18% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
52 Neutral | $60.33M | -6.60 | -5.57% | 8.81% | -4.10% | -343.54% | |
50 Neutral | $69.31M | -1.01 | -103.24% | ― | 16.94% | -225.18% | |
49 Neutral | $26.91M | -0.14 | -206.44% | ― | -14.99% | -1938.45% | |
45 Neutral | $310.32M | -3.07 | -7.87% | ― | -13.33% | -299.71% | |
42 Neutral | $25.20M | -0.21 | -170.35% | ― | -17.76% | -16.59% |
* Communication Services Sector Average
SGA
Saga Communications
9.48
-1.71
-15.30%
BBGI
Beasley Broadcast Group
14.90
10.44
234.08%
SSP
E. W. Scripps Company Class A
3.39
1.16
52.02%
EVC
Entravision
9.08
7.26
397.53%
UONE
Urban One
6.59
-10.91
-62.34%
MDIA
Mediaco Holding
0.85
-0.25
-22.98%
Saga Communications Corporate Events
Business Operations and StrategyDividends
Saga Communications Declares Quarterly Cash Dividend for Shareholders
Positive
May 7, 2026
On May 7, 2026, Saga Communications announced that its board declared a quarterly cash dividend of $0.25 per share on its Class A common stock. The dividend, funded from existing cash on the balance sheet, totals approximately $1.6 million and is ...
Business Operations and StrategyExecutive/Board Changes
Saga Communications CEO Forgy Returns From Medical Leave
Positive
Apr 15, 2026
Saga Communications, Inc., a U.S. radio broadcasting company focused on local-market audio programming and advertising, relies on its executive leadership team to manage station operations and financial performance. The company’s portfolio o...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.