Saga Communications Inc (SGA)
NASDAQ:SGA
Want to see SGA full AI Analyst Report?
Top Page
Saga Communications
(NASDAQ:SGA)
Select Model
Select Model
Rating:58Neutral
Price Target:
$12.50
▲(11.71% Upside)
Action:ReiteratedDate:04/16/26
The score is held back primarily by weakening financial performance (2025 loss, softer revenue, and declining cash flow trend). Offsetting factors include supportive technicals (trading above key moving averages), a high dividend yield, and an earnings-call outlook that highlights strong digital growth and a plan to return to revenue growth in H2 2026 despite weak near-term pacing and cost pressure.
Positive Factors
Digital / Interactive Revenue Growth
Sustained double-digit interactive growth shows structural re‑mixing of revenue toward digital channels (search, targeted display, e‑commerce, hyperlocal sites). A growing digital mix diversifies dependence on spot radio, supports higher gross margins on some channels, and creates scalable products that can expand market share over multiple quarters.
Negative Factors
Political Revenue Volatility
Sharp drop in political advertising demonstrates concentrated exposure to a volatile, lumpy revenue source. Because political spend can materially swing annual results, reliance on it reduces revenue predictability and makes topline recovery contingent on external election cycles rather than core audience or product traction.
Read all positive and negative factors
Positive Factors
Negative Factors
Digital / Interactive Revenue Growth
Sustained double-digit interactive growth shows structural re‑mixing of revenue toward digital channels (search, targeted display, e‑commerce, hyperlocal sites). A growing digital mix diversifies dependence on spot radio, supports higher gross margins on some channels, and creates scalable products that can expand market share over multiple quarters.
Read all positive factors
Saga Communications (SGA) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$75.06M
Dividend Yield8.81%
Average Volume (3M)6.58K
Price to Earnings (P/E)―
Beta (1Y)0.28
Revenue Growth-0.77%
EPS Growth-93.46%
CountryUS
Employees601
SectorCommunication Services
Sector Strength97
IndustryBroadcasting
Share Statistics
EPS (TTM)-0.88
Shares Outstanding6,439,921
10 Day Avg. Volume8,898
30 Day Avg. Volume6,576
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)0.47
Price to Sales (P/S)0.66
P/FCF Ratio29.07
Enterprise Value/Market Cap0.78
Enterprise Value/Revenue0.55
Enterprise Value/Gross Profit5.76
Enterprise Value/Ebitda19.43
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.54
Revenue Forecast (FY)$113.20M
Saga Communications Business Overview & Revenue Model
Company Description
Saga Communications, Inc., a broadcast company, acquires, develops, and operates broadcast properties in the United States. The company's radio stations employ various programming formats, including classic hits, adult hits, top 40, country, count...
How the Company Makes Money
Saga Communications primarily generates revenue by selling advertising and marketing services tied to its owned-and-operated radio stations. The core revenue stream is spot advertising (commercial airtime) sold to local and regional businesses, ty...
Saga Communications Earnings Call Summary
Earnings Call Date:Mar 12, 2026
(Q4-2025)
| % Change Since: |
Next Earnings Date:May 07, 2026
Earnings Call Sentiment Neutral
The call presents a mixed picture: strong and accelerating digital revenue growth and prudent balance sheet/capital allocation actions (tower monetization, buybacks, dividends, solid cash) are meaningful positives. However, material headwinds — a sharp decline in political revenue, a significant noncash impairment charge that drove reported losses, a music licensing settlement that increased expenses, and near-term cost pressure from building digital capabilities — temper near-term results. Management expects a return to revenue growth in H2 2026 and has a clear investment plan to scale digital offerings, but near-term pacing remains soft.Positive Updates
Strong Interactive / Digital Revenue Growth
Interactive revenue up 25.8% in Q4 and 19.1% for the year (2025). Key digital channels: search up 59% YoY ($2.2M), targeted display up 44.8% YoY (nearly $3.5M), e-commerce up 16% YoY ($2.5M local direct revenue), hyperlocal news sites up 18% YoY (>$2.5M revenue, 31% margin excl. sales commissions), and online streaming up 8.6% YoY.
Negative Updates
Quarterly and Annual Revenue Declines
Net revenue decreased $2.7M (−9.3%) in Q4 to $26.5M (from $29.2M) and decreased $5.8M (−5.1%) for the year to $107.1M (from $112.9M). Management cited reduced political revenue as a large part of the decline.
Read all updates
Q4-2025 Updates
Positive
Negative
Strong Interactive / Digital Revenue Growth
Interactive revenue up 25.8% in Q4 and 19.1% for the year (2025). Key digital channels: search up 59% YoY ($2.2M), targeted display up 44.8% YoY (nearly $3.5M), e-commerce up 16% YoY ($2.5M local direct revenue), hyperlocal news sites up 18% YoY (>$2.5M revenue, 31% margin excl. sales commissions), and online streaming up 8.6% YoY.
Read all positive updates
Company Guidance
Management guided that 1Q is pacing down mid-single digits overall while Interactive revenue remains a key growth driver (Interactive +25.8% in Q4, +19.1% for 2025 and pacing +26.4% in Q1); Q2 is currently pacing down and is expected to finish down mid-single digits, with a return to revenue growth (including political) targeted in H2 2026 with revenue up in the mid-single-digit range. On the cost side, station operating expense is expected to be flat vs. 2025 excluding the digital initiative and up roughly 3%–4% including an estimated $1.5 million increase in market expenses to build digital infrastructure; corporate G&A is forecast at about $12.3 million and flat to 2025. Other guidance and liquidity notes: 2026 capex of $3.5–$4.5 million; a noncash quarterly expense of ~$50,000 ($200,000/year) tied to the tower-sale lease accounting; cash and short-term investments of $31.8 million (12/31/25) and $31.5 million (3/9/26); continuation of a $0.25/share quarterly dividend; and prior buybacks (219,326 shares for $2.5 million in 2025) with the Board continuing to consider buybacks and special dividends.Saga Communications Financial Statement Overview
Summary
Income Statement
38
Negative
Balance Sheet
66
Positive
Cash Flow
55
Neutral
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 107.11M | 112.92M | 112.77M | 114.89M | 108.34M |
| Gross Profit | 10.15M | 16.01M | 22.57M | 27.36M | 25.10M |
| EBITDA | 3.01M | 10.20M | 18.10M | 19.30M | 21.45M |
| Net Income | -7.90M | 3.46M | 9.50M | 9.20M | 11.16M |
Balance Sheet | |||||
| Total Assets | 201.32M | 221.72M | 232.21M | 240.75M | 247.93M |
| Cash, Cash Equivalents and Short-Term Investments | 31.81M | 27.79M | 40.18M | 46.92M | 54.76M |
| Total Debt | 5.00M | 12.27M | 0.00 | 0.00 | 0.00 |
| Total Liabilities | 49.84M | 55.80M | 61.66M | 62.22M | 51.01M |
| Stockholders Equity | 151.48M | 165.92M | 170.55M | 178.53M | 196.92M |
Cash Flow | |||||
| Free Cash Flow | 2.42M | 4.29M | 11.02M | 11.07M | 14.98M |
| Operating Cash Flow | 5.46M | 13.77M | 15.38M | 17.13M | 19.10M |
| Investing Cash Flow | 7.15M | -6.68M | -2.50M | -14.99M | -3.35M |
| Financing Cash Flow | -8.97M | -17.81M | -20.10M | -20.09M | -12.35M |
Saga Communications Technical Analysis
Positive
11.19
Price Trends
11.53
Positive
11.39
Positive
11.72
Positive
Market Momentum
0.08
Positive
53.07
Neutral
71.75
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SGA, the sentiment is Positive. The current price of 11.19 is below the 20-day moving average (MA) of 11.76, below the 50-day MA of 11.53, and below the 200-day MA of 11.72, indicating a bullish trend. The MACD of 0.08 indicates Positive momentum. The RSI at 53.07 is Neutral, neither overbought nor oversold. The STOCH value of 71.75 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SGA.
Saga Communications Risk Analysis
Saga Communications disclosed 23 risk factors in its most recent earnings report. Saga Communications reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Saga Communications Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
58 Neutral | $75.06M | -8.92 | -6.46% | 8.81% | -0.77% | -93.46% | |
55 Neutral | $317.27M | -3.82 | -98.27% | 6.56% | -45.95% | -75.87% | |
52 Neutral | $439.68M | -3.48 | 1.81% | ― | -3.27% | 86.01% | |
50 Neutral | $24.78M | -0.05 | -5.86% | ― | -7.78% | -369.53% | |
47 Neutral | $66.06M | -0.69 | -84.51% | ― | 83.96% | -73.70% | |
41 Neutral | $23.05M | -0.31 | -119.60% | ― | -13.08% | -69.47% |
* Communication Services Sector Average
SGA
Saga Communications
11.80
1.46
14.07%
BBGI
Beasley Broadcast Group
13.72
8.38
156.93%
SSP
E. W. Scripps Company Class A
4.81
2.69
126.89%
EVC
Entravision
3.45
1.71
98.16%
UONE
Urban One
5.83
-7.17
-55.15%
MDIA
Mediaco Holding
0.81
-0.30
-27.21%
Saga Communications Corporate Events
Business Operations and StrategyExecutive/Board Changes
Saga Communications CEO Forgy Returns From Medical Leave
Positive
Apr 15, 2026
Saga Communications, Inc., a U.S. radio broadcasting company focused on local-market audio programming and advertising, relies on its executive leadership team to manage station operations and financial performance. The company’s portfolio o...
Executive/Board Changes
Saga Communications CEO Begins Temporary Medical Leave Period
Negative
Feb 13, 2026
On February 13, 2026, Saga Communications, Inc. announced that Chief Executive Officer Christopher S. Forgy had begun a temporary medical leave of absence requiring an indefinite recovery period. During his leave, the board expects Forgy to remain...
Business Operations and StrategyDividends
Saga Communications Declares Quarterly Dividend, Reaffirms Capital Returns
Positive
Feb 12, 2026
On February 12, 2026, Saga Communications announced that its board declared a quarterly cash dividend of $0.25 per share on its Class A common stock, to be paid on March 20, 2026, to shareholders of record as of February 26, 2026. The payout, tota...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.