Blended Advertising Success
The company's blended advertising strategy has led to significant increases in radio and digital ad spending, saving businesses that were considering canceling their radio ads.
Growth in E-commerce and Interactive
E-commerce revenue increased 33% in Q3 and 89% for the 9-month period, while Interactive revenue was up 4.5% in Q3 and 21.4% for the 9-month period.
Political Revenue Increase
Gross political revenue for Q3 was $677,000 compared to $234,000 in the same period last year.
Community Support in Crisis
Saga's radio stations played a crucial role in providing critical information during Hurricane Helene, demonstrating the power and importance of radio in crises.