E. W. Scripps Company Class A (SSP) AI Stock Analysis

• Market Cap: $204.93M
• Dividend Yield: N/A
• Average Volume (3M): 536.29K
• Price to Earnings (P/E): 4.8
• Beta (1Y): 0.34
• Revenue Growth: 5.25%
• EPS Growth: N/A
• Country: US
• Employees: 5,000
• Sector: Communication Services
• Sector Strength: 97
• Industry: Broadcasting
• EPS (TTM): -0.60
• Shares Outstanding: 76,400,410
• 10 Day Avg. Volume: 577,189
• 30 Day Avg. Volume: 536,288
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 16.58
• Enterprise Value/Revenue: 1.39
• Enterprise Value/Gross Profit: 2.97
• Enterprise Value/Ebitda: 6.54
• 1Y Price Target: $5.50
• Price Target Upside: 137.07% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2

• Rating: 61 Neutral
• Price Target: $2.50 ▲(7.76% Upside)

E. W. Scripps Company Class A has a stable financial position with strong profitability and reduced leverage, which are significant strengths. However, challenges in revenue growth and technical indicators showing bearish momentum are notable risks. The company's undervaluation and strategic focus on debt reduction and network growth provide some positive outlook, but the lack of dividend yield and earnings challenges weigh on the overall score.

Positive Factors

Debt Management

The successful refinancing and debt reduction efforts improve the company's financial stability, enhancing long-term financial flexibility and reducing interest expenses.

Streaming Growth

Significant growth in connected TV revenue indicates strong demand for digital content, positioning the company well in the evolving media landscape and supporting future revenue streams.

Profitability Margins

Strong profitability margins suggest efficient cost management and pricing strategies, which support sustained financial health and competitive positioning.

Negative Factors

Revenue Decline

Declining local media revenue, exacerbated by the absence of political advertising, poses a challenge to overall revenue growth, impacting long-term financial performance.

Core Advertising Challenges

Uncertainty in the advertising market, especially in key sectors like automotive, could hinder revenue growth and affect the company's ability to capitalize on advertising opportunities.

Free Cash Flow Decline

A decline in free cash flow growth limits the company's ability to invest in growth opportunities and manage debt, potentially affecting long-term financial flexibility.

E. W. Scripps Company Class A Business Overview & Revenue Model

Company Description

The E. W. Scripps Company (SSP) is a leading media company based in the United States, primarily engaged in the production and distribution of news and entertainment content. The company operates a diverse portfolio of television stations, digital media platforms, and podcasting networks. Scripps is focused on delivering high-quality journalism and storytelling across various formats, including broadcast television, online streaming, and mobile applications, catering to a wide audience across multiple demographics.

How the Company Makes Money

E. W. Scripps Company generates revenue through several key streams. Primarily, the company earns money from advertising sales on its television stations and digital platforms, where local and national businesses pay to promote their products and services. Additionally, Scripps benefits from affiliate fees from cable and satellite providers who carry its broadcast channels. The company also generates revenue through its digital media offerings, which include online advertising and subscription services for its streaming content. Significant partnerships with other media organizations, as well as investments in podcasting and content syndication, further contribute to its overall earnings.

E. W. Scripps Company Class A Financial Statement Overview

Summary

E.W. Scripps Company Class A demonstrates a stable financial position with strong profitability margins and reduced leverage. However, challenges in revenue growth and declining ROE and free cash flow growth present potential risks. The company should focus on enhancing revenue streams and improving operational efficiency to sustain its financial health.

Income Statement

The company's income statement shows a mixed performance. The TTM data indicates a slight decline in revenue growth at -1.36%, which is a concern. However, the gross profit margin of 46.87% and a positive net profit margin of 4.25% suggest reasonable profitability. The EBIT and EBITDA margins are healthy at 14.98% and 21.28% respectively, although they have decreased compared to previous years. Overall, the company maintains profitability but faces challenges in revenue growth.

Balance Sheet

The balance sheet reveals a significant improvement in the debt-to-equity ratio, which decreased to 0.12 in the TTM period from over 2 in previous years, indicating reduced leverage. However, the return on equity (ROE) has decreased to 8.06%, suggesting lower efficiency in generating profits from equity. The equity ratio remains stable, reflecting a balanced asset structure. While the reduction in debt is positive, the lower ROE is a concern.

Cash Flow

The cash flow statement shows a decline in free cash flow growth by -9.50% in the TTM period, which is concerning. However, the operating cash flow to net income ratio is 0.57, indicating that the company generates sufficient cash from operations relative to its net income. The free cash flow to net income ratio is strong at 0.87, suggesting efficient cash generation. Despite the decline in free cash flow growth, the company maintains a solid cash flow position.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.44B	2.51B	2.29B	2.45B	2.28B	1.86B
Gross Profit	1.14B	1.19B	1.01B	1.22B	1.18B	927.73M
EBITDA	519.04M	575.55M	-598.89M	598.90M	581.86M	425.59M
Net Income	103.75M	146.22M	-947.78M	195.90M	122.71M	269.33M
Balance Sheet
Total Assets	5.09B	5.20B	5.41B	6.43B	6.66B	4.86B
Cash, Cash Equivalents and Short-Term Investments	31.66M	23.85M	35.32M	18.03M	66.22M	576.02M
Total Debt	156.26M	2.69B	3.05B	3.03B	3.28B	2.98B
Total Liabilities	3.80B	3.88B	4.25B	4.30B	4.69B	3.70B
Stockholders Equity	1.29B	1.32B	1.16B	2.13B	1.97B	1.16B
Cash Flow
Free Cash Flow	243.23M	300.42M	51.98M	265.63M	175.83M	230.56M
Operating Cash Flow	280.02M	365.68M	111.60M	311.42M	237.00M	277.39M
Investing Cash Flow	18.98M	-26.54M	-60.61M	-66.39M	-2.46B	317.42M
Financing Cash Flow	-293.99M	-350.61M	-33.71M	-327.48M	693.48M	998.18M

E. W. Scripps Company Class A Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 2.32
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SSP, the sentiment is Negative. The current price of 2.32 is below the 20-day moving average (MA) of 2.34, below the 50-day MA of 2.68, and below the 200-day MA of 2.55, indicating a bearish trend. The MACD of -0.08 indicates Negative momentum. The RSI at 42.11 is Neutral, neither overbought nor oversold. The STOCH value of 69.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SSP.

E. W. Scripps Company Class A Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SSP	―	$204.93M	4.77	8.30%	―	5.25%	―
GTN	―	$491.46M	2.99	7.23%	7.27%	7.03%	1727.49%
Sector *	―	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
SGA	―	$80.37M	36.29	1.23%	8.01%	-1.72%	-66.67%
EVC	―	$184.68M	―	-75.89%	9.85%	-58.44%	-130.21%
CMLS	―	$15.03M	>-0.01	-274.30%	―	-4.57%	-103.56%

E. W. Scripps Company Class A Corporate Events

E.W. Scripps Earnings Call: Mixed Sentiment and Strategic Moves

The recent earnings call for E.W. Scripps Company presented a mixed sentiment, reflecting both positive strides and ongoing challenges. On the one hand, the company celebrated successful refinancing efforts, substantial growth in connected TV (CTV) revenue, and strategic sports agreements. On the other hand, these achievements were tempered by declines in local media revenue, financial losses, and weak automotive advertising. While the company’s strategic initiatives are promising, economic and market challenges remain significant.

E.W. Scripps Reports Q2 2025 Financial Results

The E.W. Scripps Company is a diversified media company operating in the broadcasting sector, known for its extensive portfolio of local TV stations and national networks such as ION and Court TV. In the second quarter of 2025, Scripps reported $540 million in revenue, with a loss of $51.7 million attributable to shareholders. Key highlights include a station swap with Gray Media, a renewed broadcast agreement with the WNBA, and refinancing of its 2027 bonds.

E.W. Scripps Issues $750M Senior Secured Notes

On August 6, 2025, The E.W. Scripps Company issued $750 million in new 9.875% senior secured second lien notes due 2030, guaranteed by its domestic subsidiaries and secured by a second priority lien on the company’s assets. This move was part of a broader financial strategy that included redeeming $426 million of its 5.875% Senior Notes due 2027 and pre-paying $205 million of its term loan B-2 facility, reflecting the company’s efforts to manage its debt obligations and optimize its capital structure.

The most recent analyst rating on (SSP) stock is a Buy with a $11.00 price target. To see the full list of analyst forecasts on E. W. Scripps Company Class A stock, see the SSP Stock Forecast page.

E.W. Scripps Prices $750M Senior Secured Notes

On July 29, 2025, the E.W. Scripps Company announced the pricing of its $750 million senior secured second lien notes, an increase of $100 million from its previous offering size. The notes, maturing in 2030, are part of a private offering exempt from registration under the Securities Act, with the proceeds intended to redeem existing notes, pre-pay term loans, and repay credit facilities, potentially impacting the company’s financial strategy and debt management.

The most recent analyst rating on (SSP) stock is a Buy with a $11.00 price target. To see the full list of analyst forecasts on E. W. Scripps Company Class A stock, see the SSP Stock Forecast page.

E.W. Scripps Announces Preliminary Q2 2025 Financial Results

The E.W. Scripps Company announced preliminary estimated unaudited financial results for the three months ended June 30, 2025, in connection with a $650 million notes offering. The results, which include a presentation of L8QA Consolidated EBITDA of $541.1 million, are subject to adjustments as the review of financial statements is not yet complete. Additionally, the company plans to redeem its 5.875% Senior Notes due 2027 on August 6, 2025, contingent on satisfactory financing conditions.

The most recent analyst rating on (SSP) stock is a Buy with a $11.00 price target. To see the full list of analyst forecasts on E. W. Scripps Company Class A stock, see the SSP Stock Forecast page.